The Art of Proactive Marketing

In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers.
They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasizes that photographers need to proactively market their business through activities like paid advertising, outreach, and networking to attract new clients and avoid the "rollercoaster effect" of being too busy or not busy enough.
In this episode, you will learn:
A definition of what proactive marketing is for photographers
The difference between leads attracted through proactive marketing vs other methods
Why confidence is important when engaging leads
Examples of photographers who achieved their best year through implementing proactive marketing
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