The Bamford x Revolution GMT Joe Cool is just the kind of quirky fun we need right now

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Imagine an amalgamation of James Dean and the Fonz pepped up with some Bryan Ferry elan and Steve McQueen swagger. Sure, that's a formidable combination, but it would still be eclipsed by the unflappable Snoopy when he casually slots on his sunglasses and transforms into the one and only Joe Cool. Now as a tribute to this figure of ice-cold magnificence, comes the Bamford x Revolution GMT Joe Cool.
George Bamford has a soft spot for cartoon characters as demonstrated by his Bamford London GMT Popeye Limited Edition from earlier this year. But Snoopy clearly occupies a special place in his affections. He first incorporated the legendary Peanuts character into his Bamford GMT watch last year and uses the same model for this collaborative timepiece.
The cushion-shaped, stainless-steel case of the watch is a sporty 4omm in diameter yet slender for the category at 11.7mm thick. Armed with a push-down crown, the watch is 100 metres water-resistant making it a versatile travel companion - while its GMT complication is ready for take-off when the international borders finally re-open.
Taking pride of place on the matte white dial is Snoopy’s alter ego “Joe Cool”. The beagle's arms and paws are utilized as the hours and minutes hands, while his faithful sidekick Woodstock serves as the tip of the black GMT hand. Framing the dial is the inner rotating 24 hour GMT bezel that can be controlled via a second crown at the 10′ position. Adjacent to the shortened third hour marker is a date aperture that reveals a black on white date disc that matches well with the overall aesthetic.
When it comes to night-time legibility, this watch certainly has you covered, too. The inner rotating bezel, hands, hour markers, and Snoopy “Joe Cool” figure is slathered in green lume.
At a time when COVID continues to make life difficult for many of us, Joe Cool is surely the totem for our times. Relaxed and unflustered, he's a reassuring presence on the wrist, offering a welcome reminder to not sweat the small stuff and just stay cool.
Pricing and availability: The Rake & Revolution x Bamford London limited edition Snoopy GMT “Joe Cool” is limited to 100 pieces and retailed for $1,900 USD. The watch sold out shortly after release and is currently not available.
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[@grahamwallace]

I’d have had Woodstock on an invisible/clear hand stem so as to look like it was actually flying around the dial (albeit really slowly 😂).

[@jeanlefranc3817]

Georges Bamford is a real gentleman and bonafide car geek.

[@Watch-Crazy]

I actually really like it. How cool!

[@triniboy05]

Very cool, thanks for showing it.

[@metalslug26]

I was able to get the London Midnight Snoppy Titanium new from an independent seller 🥳. 1st GMT in my collection. Excited to receive it. I'm limited to 2 watches a year now. So it's special.

[@derekfox6752]

Very nice watch, I'm thinking of picking up a bamford watch when I go to the London watch show in March.

[@ryanresell]

If ever wanna sell it I’d buy it. Love joe cool.

[@kevinhawthorne5257]

Great watch!

[@stevenc9207]

And now people are asking $4500 for this thing!

[@Romio666]

Do you know the current price ?

[@sftosendai]

the lume on my original blue/white gmt is trash....real bummer that they skimped on that

[@squigglyphrank9348]

Your car analogy is off. The cars actually get provable performance. Bamford doesn't improve, he mods. It's aesthetics.

[@Timeandtidewatches]

True that - though I do like the aesthetics of the pink STI logo, that count? Thanks for watching - Andree

[@michaelcozens7537]

Goodbye

[@Timeandtidewatches]

👋🏼

[@burritomaker69]

399 euro for a 30 watch case you can buy for about half of not less if you look carefully hahahahahahahah only difference will be your branding won’t be on it.

[@millersciencesms762]

No thank you.

[@michaelcozens7537]

Unsubscribed

[@bigbearddahuzi1036]

What a delicate flower you are

[@michaelcozens7537]

@@bigbearddahuzi1036 Wow. That was over a year ago. If memory serves I’d made a gag about the phallic nature of Snoopy’s hands at certain times of the day which T&T had taken down and I’d got the hump. I’ve since got over it, hope you do too.