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Founder of ‘ASTERI’, Sara brings “desert-proof” make up to the beauty world. Born and raised in Riyadh, she is the youngest of six siblings who started her creative journey by studying interior design and engineering. When lockdowns hit and work projects paused, everything fell into place and Asteri Beauty was born!
00:00 Intros
05:00 Entrepreneurial Journey
10:00 Beauty Industry Insights
15:00 Personal Insights and Influences
20:00 Challenges in Clean Beauty
25:00 Sustainability and Responsibility
30:00 Digital Impact and Personal Habits
35:09 Challenges of Sourcing and Sustainability
40:00 Integrating Arab Culture into Products
45:00 The Importance of Sustainability in Beauty
50:00 Social Media's Role in Beauty Standards
55:00 The Evolution of Makeup Usage
01:00:00 Expansion Plans and Brand Vision
01:05:00 The Future of Sustainable Beauty
Sara Alrashed
LinkedIn bit.ly/3IEoY3K
ArabNews Article bit.ly/43k8Lu8
Vouge Article bit.ly/3IFBvE1
Asteri
Website bit.ly/3PlOi2j
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LinkedIn bit.ly/3Vmm4It
The Mo Show
KZbin bit.ly/3nDwsZv
Apple Podcast apple.co/3J9ScX4
Spotify spoti.fi/33dzsC2
Google Podcast bit.ly/3ebB7xN
Anghami bit.ly/3mRo1uy
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Website bit.ly/3H2DhMM
Email info@themopodcast.com
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Pizza Hut Jeddah
Instagram bit.ly/3T87mjt
Website bit.ly/3UtnkWq
Tim Hortons
Instagram bit.ly/3UQDk6u
X bit.ly/3AgbAPi
Website bit.ly/3LgUres
Saudia
Website bit.ly/495n6fB
Instagram bit.ly/3UgTTdA
X bit.ly/4beIQY8
Lays
Website bit.ly/494mtlT
Instagram bit.ly/3VfzKoG
Facebook bit.ly/3TEaOpB
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Credits
Mo Islam | Host & Founder
Ahmed Hussein | Marketing & Brand Manager
Tito | Editor & Production Manager
Youssef Hamieh | Show Manager
Edgar Ydel & Christian Rufo | Sound Engineers
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