The Beginner | John Lewis & Partners | Christmas Ad 2022

[@postmodernjukebox]

wow this is beautiful. honored to be a part of it, along with our friend, Puddles!

[@pmjtube]

Here to say that the choice of song is perfect.

[@wtfuchattin]

Couldn't believe my ears when those first words came in. Great work.

[@johnlewisretail]

We'd have to agree 😊 - Wil

[@geofflewis6914]

Puddles Pity Party 🎉 so good

[@julianna5186]

@@johnlewisretail well done

[@PuddlesPityParty]

Oh hello! That's me singin'! Wonderful. So heartwarming!!

[@deishaw9567]

Great rendition of a Blink182 song. Your voice bought so much emotion to the meaning of the advert. I'm here watching this looking for who sung it. And here you are.

[@johnlewisretail]

You're amazing 🙌 - Nina

[@dazzlerby]

Mate, your voice is the best gift to me today. Thank you :)

[@offthekirb]

Ok, I wasn't expecting to cry when I clicked on this year's John Lewis advert.

[@peterjuhasz7699]

But people always cry on a John Lewis Christmas ad!

[@kind1253]

As someone who’s been in the care system myself as a child, this really feels close to home. And it did make me shared a tear, that how I know it’s a John Lewis advert. And it does make you think about how powerful adverts can be, even if they are simple and basic

[@johnlewisretail]

Thanks so much for sharing that with you Christopher, we're proud to be supporting such an important cause - Wil

[@LunaMoonfae]

Your comment didn't make me cry at all I say I wipe a tear away and then another. Sending you love, All the best for Christmas and always ❤️

[@KiLou749]

Nope didn't make me cry at all...sniff, wipes tear away.

[@pammir631]

Christopher sending you love & light & beautiful blessings ❤

[@darrenpenman7076]

​@@johnlewisretail *US

[@dreordm]

I’m 13 years old and have been in foster care since I was 10 and this advert really means so much to me because I also came into care around Christmas time and props to John Lewis for showing people this advert we really need more businesses like this❤

[@johnlewisretail]

Thank you for your kind words @itbedre ❤️ We're proud to be supporting such an important cause - Ella 😊

[@Wolfs2019]

John Lewis you're the best

[@PjoCrazyBish12]

I’m 13 too and have been in care since I was 7 and totally agree

[@noidea11111]

@@johnlewisretail you're advert has been shortened on TV so not many understand it and you're not bothered?

[@birdybirdy846]

Please be careful online. People aren't always who they say they are.

[@woopadyt115]

As a foster parent (albeit in the U.S.) the one thing this advert did really well was the exchange that occurs when you first meet a child at the door of your house. They didn’t pretend that it’s a huge moment full of hugs and immediate affection from the child. The vaguely awkward smile and nod as the girl entered the house along with the kind of nervous energy from the foster parents was perfectly done and really resonated with me.

[@caramg1988]

Yes I adored that, subtle raw and honest x

[@redlady935]

Yes as a social worker I concur

[@BrokenBeats94]

The little girl’s face was what really got me in the feels 🥲

[@ChibiNinjaVT]

It's true. It's never like how the movies portray adoption. Never a burst through the door and immediately you're part of the family. Sometimes it takes a bit to adjust. But finding something you can both click with is a great step to making a house a home for someone in a care system.

[@goodlookinouthomie1757]

I'm a foster carer in the UK and you're right. In a way there's not much you can do to comfort a child in that moment - I had a very stable and and secure childhood myself and the very thought of arriving at some strangers doorstep as my new home would have been utterly horrifying. And a lot of these kids have been in that exact place multiple times. Time is the only thing that heals, and trust.

[@fostercareco-operative2685]

Huge thank you to John Lewis team for raising awareness of foster care and presenting such a real and inspirational Christmas Ad! Foster Care is definitely a life journey for all involved. 🥰

[@johnlewisretail]

Thank you so much. We're very proud to support such an important cause this Christmas and beyond ❤️ -Sara

[@autumnlennox-monroe3136]

Real? As a former foster child, this isn't real. This isn't how it works. Especially at Christmas

[@DanDan-ov2bk]

@@autumnlennox-monroe3136 yeah the way they portray it still seems like it's glammed up

[@jillosler9353]

@@autumnlennox-monroe3136 Fortunately it is for some.

[@autumnlennox-monroe3136]

@@jillosler9353 not at Christmas it isn't. Christmas placements are emergency placements which usually mean there's trauma involved and there sure as hell isn't enough time to learn anything about the kid let alone learn to skate for them

[@gouldfish4415]

Been in the foster care system myself, and was approved as a foster carer myself this week along with my wife. Exciting times ahead and such a fitting advert! Well done John Lewis for bringing this to attention.

[@suzannehydes8843]

Good luck - you'll be amazing with all that personal experience.

[@HannahJ]

Yeah!!! Go you! Being a foster carer is so tough sometimes but so amazing and rewarding and everything else as well. When you have kids placed with you and your wife, they are going to be so blessed by the love you can give them.

[@hks191]

Christmas spirit is in this advert. Many don't have that luxury of having families and big parties. This is showing you someone elses Christmas; a reality you're not contending with if it didn't 'hit the spot'. It's safe to say, it connected with people if you can put yourself in somebody elses shoes - even at Christmas. This is really what it's about. Not the food or material gifts. Love.

[@johnlewisretail]

We're glad you felt the Christmas spirit in our ad this year 🎄 We're very proud to be supporting such an important cause ❤️ -Sara

[@aasif_khan944]

B

[@mee5780]

I think with the state of the nation at the moment, John Lewis captured the magic of the small things being important.. not big budget adverts and gifts.

[@iku04108]

I'm a loving father of two boys and this made me shed a tear. At a time when men seem to be the target of such negativity, I appreciated the characterisation of a man trying to do their best for those they love. Inspirational and this will raise the awareness of the much needed care system here in the UK.

[@iku04108]

Thanks JL

[@jnicholls21]

Well said, Kyle. Keep being a good man ♂️

[@wrutherfordx3x]

Bang in Sir. Lots of men try hard.

[@CallumThompsonMusic]

What a lovely comment 😊

[@annaskipp8189]

Very well said 🙏

[@TheWiseRaven]

As someone with a background in Social Work, thank you for this. The festive period is the hardest part of the year for so many children and young adults in the care system. They don't need flashy presents, they just want to feel seen, safe and protected, like every other child in the world. Xxx

[@johnlewisretail]

Thank you for your kind words, Em ❤️ We're proud to be supporting such an important cause. Merry Christmas 🎄 - Petra

[@michaelnug419]

I'm from the care system This is one of the best Xmas adverts JLP has ever made. I was very lucky and my foster parents became a huge guiding light in my life. Well done JLP

[@christopherstephenson1913]

Utter rubbish advert

[@barrronessa]

so happy you had them michael ❤

[@haitch2676]

I have to applaud this, and wipe a tear away. I lost my mum two years ago this Christmas, my dad followed her just a few months later. Seeing this proud man trying to help a lost young girl to feel loved and wanted when she needs it most breaks and mends my heart. Well done. This is what we need at Christmas

[@pattiwatson2151]

My baby girl came this way at 7 and she is still my baby at 40. Time to take care of our children!

[@minuishaq631]

What a wholesome and moving comment section. So nice to read the comments for a change

[@mikeconnors1473]

Who has placed fresh chopped onions in my office!?!? What a lovely message.

[@KiLou749]

Having never experienced the care system I have never known what its like to have all your belongings in 1 bag & walking into a strangers home. I can only imagine how scary it is, the not knowing what it's going to be like when the door closes. Can only praise John Lewis for this advert, for bringing awareness at this time of year for the children in the care system.

[@SarahLouisa1111]

This is a perfect advert in this economic climate. No over flowing food tables and towers of presents under the tree. It's all about the people and society. Very well thought through John Lewis you have an excellent team that nails it every year 👏

[@johnlewisretail]

We’re touched Sarah, thank you for your kind words. ❤️ 🙌😊 -Sil

[@SM-mm9lo]

@@rgw5991 This will surprise No One. Their brand screams toxicity. Thank the gods you got yourself away from them. That is horrifying, you should have taken them up. They are virtue signalling, no good capitalists. I bought a feather duvet off them once as EVERYWHERE else was sold out. It was garbage. I detest these xmas pr stunts, although I do feel most people don't like the brand so they will be gone before long.

[@quirkymerky]

Agreed! Most people’s Christmases don’t include long tables overflowing with food tbh - what about those of us in small, terraced houses? Also, literally what family has EVERYONE for dinner all at once?! We’ve never done that, it would just be too much and nobody has a house big enough! Even the family members with large-ish houses!

[@theviker]

Very good - no bandwagon jumping - no trying demonise a group , any group . A normal average bloke having a heart and kids in need 👏🏼👏🏼👏🏼

[@Sardonic_Siren]

Bandwagon jumping? What are you on about?

[@voicnoir8830]

@@Sardonic_Siren I don't know but I can feel one rolling my way soon.

[@RoyKoopaling]

@@Sardonic_Siren He’s talking about companies finding what’s the big thing that everyone’s talking about and trying to hitch their band wagon to it rather than just trying to express sentiment. Thought it was obvious.

[@jnicholls21]

Love the depiction of a normal bloke being a good person.

[@Ellzyboy]

@@RoyKoopaling she knows what hes talking about. She just wants him to say the wrong thing so she can have a go at him and claim the moral high ground.

[@c99oh]

As someone who fosters and our child came to live with us just before christmas. This felt close to home for me too and did make me to shed a tear. Bravo John lewis to highlighting children in care.

[@broggli4005]

This is what ads should always be like! I actually watched a whole ad for once without skipping. Well done John Lewis and Partners.

[@PearlCotterell]

As a foster carer This is a nice representation to remind people the daunting effect the first meeting the impact it has on a child walking into a home, no smiles no bubbly feeling and to remind people out there that there are so many needy children who want safety, genuine care love and stability to excel to be the best they can be for themselves and in society. Thank you JLP

[@johnlewisretail]

Thank you for your kind words Pearl ❤️ We're proud to be supporting such an important cause - Ella

[@ashleyp.4932]

The young female playing the Ellie did it so well. Hugging her skateboard, as though it was her most treasured possession, and I love her little glance up to her care worker as she goes into the house - still not sure. Often the best way to show emotion in acting is to do it understated. Like, you say, Pearl, she's not bubbly and smiley.

[@seancharlie8476]

From someone who grew up in foster care from the age of 6 weeks old. I thank you for raising awareness 🙏🏽

[@johnlewisretail]

Thank you for your kind words Sean ❤️ We're proud to be supporting such an important cause. Ashlé

[@rosehughes2433]

This made me cry I am a foster carer I think every day of the children who don’t get help THANK YOU JOHN LEWIS FOR HIGHLIGHTING THE NEED FOR MORE FOSTER CARER

[@philhart9933]

Absolutely beautiful. Thank you to every single person involved in fostering and adoption, you are the real heroes. As an ex-teacher I know the impact you have and the importance in what you do.

[@1984Scholsey]

If it wasn't for the 6 years I spent in care I would not be who I am today ❤ forever grateful and would love to give back in the future sometime. We'll done JL for highlighting the ones who people tend to forget 🙏

[@johnlewisretail]

Thanks so much for sharing that, we're touched❤️ - Wil

[@elainewalls1965]

I wasn't expecting the ending. This brought tears to my eyes. To every foster parent out there, THANK YOU for opening your hearts and homes to children who need security and love.

[@falks941]

Man, I’m not a particularly emotional guy, but the frightened and shy look on that little girl’s face at the end really got me 🥺

[@johnlewisretail]

Aww, you and us both, Sam! We're proud to be supporting such an important cause. 🛹❤️ - Petra

[@mjallenuk]

That's the best Christmas advert I've ever seen in my 44 years ... well done folks

[@johnlewisretail]

Wow, we're touched. Thank you so much Matt - Wil

[@janegeorge7153]

I’ve been in care myself and this was so touching & really showed the lengths people will go to try and help a child feel more settled & belonging. It was such a touching & thoughtful advert ❤

[@mcarp555]

I didn't know John Lewis sold onions; I'm not crying, you are!

[@adia1799]

As a 42 year old just learning to skate THIS HITS HOME ALL THE WAYYYY!!!! I LOVE IT!! THANKS FOR MAKING ME CRYYYY xxx

[@johnlewisretail]

It's so good to hear that you love it, and go you 🛹 - Wil

[@lolocaust4967]

I'm 43. Although I have been skating since I was 13. Don't give up. If you want some inspiration, check out the worlds oldest sponsored skater Neil Unger. Guys in his 60s and only just started. He's already got his own style and inventing new stuff. It's never too late.

[@lolocaust4967]

WOW! An advert that shows a man in a positive light instead of emptying their collective bowels all over us. What a refreshing change.

[@sebxstianromeo]

This advert has shattered me into pieces. Like many of you, I too know what it’s like to be that kid stood at a strangers door like this - many times over. I bang the drum for kids in care and care leavers all the time. I’m so pleased John Lewis is too. 🤍

[@johnlewisretail]

Thank you Seb, we're proud to be highlighting and supporting such an important cause 🎄 - Katya

[@Keara23]

As someone who was in the care system this was absolutely beautiful and I may or may not have cried a lil

[@carolskinner2411]

As a foster carer myself with my husband I Thank You John Lewis ,for bringing this to the attention of the public,we desperately need more foster carers,for these children very rewarding,.

[@johnlewisretail]

Thank you for your kind words Carol ❤️ We're proud to be supporting such an important cause. - Ashlé

[@DanielZ-nv2zg]

This is a great representation of a parent who would do anything to welcome a foster kid, who has had a rough life. Nice work John Lewis, this is much better than 2021!

[@TheElectroFox]

This hits home really hard, as a former Foster kid who was in the system for 11 years..its really heartwarming to see this. 🥰🥰 Thank you to everyone involved in making this years advert and highlighting the efforts of those wonderful families who take on children from every sort of background and who do their upmost to give them a comfort home.

[@violetlucy]

I spent 3 years in care and this advert really moved me. So many kids in the system feel so forgotten and isolated at Christmas. Hopefully this raises awareness and lets them know people do care

[@bertie35]

Take a bow John Lewis. Outstandingly beautiful and so right for how we feel right now.

[@HannahJ]

My friend posted a comment on Facebook about how if you didn’t think it was Christmassy enough then you need to watch it again. Well I’m cutting onions here. We were foster carers for nearly 8 years. When our young person came to live with us he was 12. I “won” brownie points because I could sing/rap along to the Fresh Prince of Bel Air titles… 😂😂 His first Christmas with us he couldn’t believe that he didn’t have to “earn” his presents. They were for him because we (and our families) wanted to give them to him. Just because. I love it. ❤

[@jasonturner9593]

I was in care after losing both parents! Love that John Lewis is supporting such a great cause

[@BlackHokage]

Loved this. Shout out to all the genuine foster parents who care for their foster kids and test them like their own.

[@paulstenning8816]

Me and my family were all in tears after seeing this for the first time yesterday. My foster daughter said that's the kind of thing I'd do. When she joined our family I tried learning guitar, but we settled on adopting her cat in the end 🤣. It has it's ups and downs and is at times very hard work, but i can't imagine anything more rewarding and worthwhile than fostering. Experiences that most young people take for granted like going on holiday, getting on a plane, going to a music gig, may all be new to a teenage foster child, and watching that young person grow and reach their potential is incredible. Well done JLP for showing the other side of story. The story of love, kindness, nerves and sore knees that goes into meeting our new family members for the first time.

[@johnlewisretail]

Thanks so much for sharing this Paul ❤️ - Wil

[@johnlewisretail]

Thanks so much for sharing this Paul ❤️ - Wil

[@MADRAMUZZLE]

I prefer these sort of ads. Instead of it being sad for the sake of being sad, it tells some sort of story. I like that John Lewis.❤

[@AimeeBatemanYouTube]

As a young teenager I was placed into the care system and seeing this young girl at the door made me cry. I was blessed to always feel safe and wanted in each of my foster homes…but I knew some who did not. The love, empathy and respect shown within the story of this advert made my heart sing! Well done John Lewis.

[@jjstewart4341]

Best John lewis ad in five years

[@elishascott8491]

I was in and out of foster care my whole life. Cried so much, thank you for bringing awareness to us.

[@missrockeysworstnightmare203]

If you've been waiting for a sign that you should become a foster parent, this is it. I work with an agency in the U.S. and we have so many kids who need safe, loving homes. If you are blessed to have the room in your home and heart, please, make the call and get certified. John Lewis, thank you. ❤

[@johnlewisretail]

❤️ - Wil

[@missjeherbert]

As an adoptive parent of a child that was in care for a number of years, this most definitely brought all the emotions. Well done x

[@louisematlock2491]

See what you did John Lewis. You made me cry. Looking forward to supporting these charities alongside you xx

[@johnlewisretail]

We're touched ❤️ Thank you Louise. We're super proud to support this cause -Sara

[@RazzUK]

I've recently become a father to a little girl, this made me quite a mess of emotions, but ultimately good ones. Thank you for this beautiful message 🥺

[@johnlewisretail]

Thank you for your kind words ❤️ We're proud to be supporting such an important cause. - Ashlé

[@alastairredpath328]

As a care-experienced adult whose parents foster, and someone who helped shape the work of The Promise in Scotland, this fills my wee heart. ❤

[@johnlewisretail]

Thank you for your kind words Alastair ❤️ We're proud to be supporting such an important cause. - Ashlé

[@englishcountrylife3805]

I was a single working mum with very little money in the 1980s. I had to save every spare penny to give my son and daughter a skateboard each for Christmas when they were still at primary school. They played with them until they were well into their teens. My grandchildren expect computers, iPads and iPhones not to mention all the software to go with it, I know first hand how Christmas can effect poorer parents, my heart is with them.

[@christinacockburn]

A really heart tugging brilliant advert showing thought and sensitivity

[@johnlewisretail]

Thank you for your lovely words Christina ❤️ We're proud to be supporting this important cause. - Eleanor

[@BrightmoonLiverpool]

Actually found it very moving. Got it right and well done for raising the issue of the importance of looking after those children who need help. It is our job as a society to protect and help them. Well done John Lewis. 👏

[@VeronicaKaneti]

As with every year, the John Lewis Xmas advertisement, has reduced me to tears. xxx

[@JazzyE2096]

As a child who grew up in the system it makes me happy and sad. Happy to see us represented as I feel like kids in care don’t get spoken about or shown in the media very often. Sad because it brought back memories of moving from house to house but never having a home. So thank you John Lewis, for thinking of us. Christmas is a hard time for children with no forever home and family.

[@loopysassistant8442]

big respect to John Lewis for using their platform to highlight this cause instead of promoting themselves and kudos to the actors and especially the gentleman who hopefully we will see more of as he nailed it in this advert ❤

[@AdamMathieson-kb5uh]

Wonderful advert by John Lewis. Simple but poignant and emotive. None of the ostentatious trappings off Christmas seen in other adverts, just a good decent man with a heart. Really struck a chord and tugged at the heart strings. Brilliant.

[@stephanieregester4130]

I'm a foster parent in the USA and have relatives and friends who have fostered in the UK. I also have several cousins, plus my own children, who entered our family through the foster care system. Supporting foster care (and either reunification with bio parents or permanency with new forever families) is one of the the BEST things we can do to impact society for good, not to mention immeasurably improve the lives of all involved. Thank you, John Lewis, for putting your Christmas advert resources towards this.

[@speedfinder1]

AT LAST! The real meaning of Christmas. Be nice to those who need a little help and stop thinking about yourself for a change! This is a wonderful message and really tugs at the heart strings. 👍

[@Garylpool1]

A short film a few Christmas’s ago called ‘Love is a gift’ showed the meaning of Christmas before this. Interesting that it was the John Lewis Christmas ad of that year (the Elton John one) that drove the film maker of ‘Love is a gift’ to make it as his film only cost £50 while John Lewis paid a hell of lot more for theirs.

[@himmelblau23]

The real meaning of Christmas is of course that we celebrate the birth of Jesus Christ our saviour. However Jesus repeatedly said and demonstrated that we must love and care for others and treat them as we would like to be treated, exactly as this man is doing.

[@katemansford4221]

As we wait in anticipation for our 3 yr old guest and his mum from Ukraine thanks John Lewis for reminding us it's a good to share our love, wherever we come from.

[@johnlewisretail]

So lovely, Kate. Wishing you all the best 💕 - Mark

[@ramyhalawa7142]

Finally, an advert which shows the importance of love, Care and families and not about rushing around buying presents. Christmas is about so much more than giving material gifts. Well done John Lewis! A reminder to why me and my family have been loyal customers for years on end. 🎉

[@johnlewisretail]

Thank you Ramy for the lovely words 😊 Sometimes it's the things we do that mean the most ❤️ -Sara

[@geekyshit2809]

i'm 47years old, and just started skateboarding recently. i watch this video before skating often. the best ad that i have ever seen.

[@singbluesilver1973]

That’s lovely. Not too sentimental. And for one showcasing how epic dads are! Whether they be stepdads, real dads or foster dads. The world needs dads!

[@ashleyp.4932]

Oh my! I think this has become one of my favourite Christmas adverts ever. Well done John Lewis. All the actors in this are great, from the new foster carers to Ellie. Well done! I love the bit where he's wheeling the Christmas Tree home on his board, watching boarding videos at work, and the his delight at catching his board. And as for Ellie hugging her board as though it's her most treasured possession, and her understated nerves and worries all in her face and stance. All just wonderful. In his words: "Yep! Nailed it!"

[@tub19]

My late Dad, had a friend from when he served in a Notts TA Unit was in care himself.. He grew up in Ireland and never knew his parents.. So when he was older moved to Arnold in Nottingham area, worked down the mines.. He looked at us has his family He came to all the weddings and the of the party's. So looking at this ad, reminds me of him..

[@powderedground78]

Oh my, this is arguably my favourite Christmas John Lewis ad so far. Subtle, sweet and yet so sad. Plus, a melancholy version of 'All the Small Things'. Just wow!

[@johnlewisretail]

We’re touched, thank you for your kind words -Sil

[@natalieloves13]

I was wondering when the tears would happen… then the end happened… I am blubbering 😢❤❤❤❤

[@neilcoleman3062]

He took up skating to prepare for this..what a powerful ad!

[@canny_linguist]

Every freakin' year these ads make me cry. This is the best one so far.

[@hannahwhite6341]

Thank you, John Lewis, for shedding light on some of the reality of what it is to be a child in care. I was in care for several years before being lucky enough to be adopted, but good Foster carers are essential, and our children need more!

[@johnlewisretail]

Thank you so much for sharing this with us. It's been so special to have lived experiences and stories shared with us. Reinforcing more than ever the importance of supporting this cause ❤️ ^Nicola

[@simonegan41]

One year later and still watch this advert. Something timeless about this one. Awesome advert

[@TACTCare]

Big thank you John Lewis for promoting fostering in such an inspirational way! It's great to reflect the commitment and lengths that foster carers go to to connect with and welcome the young people that come to live with them. We loved it 🥰

[@dianesantos5720]

John Lewis you made me cry

[@benthesatnav]

What an advert, always on point, him learning to skate for her almost brought a tear to my eye, a realy heartwarming story ❤

[@johnlewisretail]

We couldn’t agree more! It really had us in bits 😢 - Ashlé

[@PhilS1643]

My wife shared this, we've been Foster carers for just over 5 years now. It's a wonderful advert.

[@johnlewisretail]

That's amazing Ian, thank you for sharing - Wil

[@thelifeofjools8384]

Difficult times.... JL judged the mood appropriately...... Well done !

[@mousehead5]

I don’t usually comment on videos but I had to say that this was one of the most heartwarming ones I’ve seen ❤

[@johnlewisretail]

Thank you for the love ❤️ - Nicola

[@nicksh1990]

What an amazing advert. Like many others in the comments, I grew up in care from '93 to 2008, and honestly, the carers who made an effort to make you feel welcome, like this chap, were the best. Plenty were in it for the money and just didn't care. Kudos, JL. Glad I used to work for the partnership.

[@maph2759]

Got this ad on a video, and I just wanted to come and say, whoever made this needs a raise lmao, didn’t even skip it

[@soundsilence2604]

I laughed at the start, then fought tears at the end. A beautifully written advert, and a clever song choice.

[@johnlewisretail]

Sounds like you've been through an emotional rollercoaster, but we are glad you enjoyed it - Rory

[@CheriLDN]

This is about Love, acceptance and hope. He learnt to skate to be a part of Ellies life and hoped to see her feel welcome and to have a bond over skating. That is Love. Thank you for raising awareness for people in the care system, we always wanted to adopt or foster but don't have a spare bedroom (social housing). Maybe one day that will change 🤞💙

[@lordbroome]

Brilliant just brilliant.

[@antonadams7999]

Finally! A masterful Christmas advert by John Lewis again! And it brings attention to a real issue and also relates to Christmas too. 2020 and 2021’s adverts were definitely very weak, but this advert feels like a true return for John Lewis! Bringing attention to a real issue that affects tons of people, whilst also retaining that true Christmas spirit that makes these adverts so wonderful in the first place. Thank you John Lewis! May the revival era continue into 2023 and beyond!

[@johnlewisretail]

Thank you for your kind words Anton ❤️ We're proud to be supporting such an important cause - Ella

[@dorisharrison5101]

Best advert of the season. Such a surprise at the end, brought unexpected tears to my eyes.

[@johnlewisretail]

Thank you for your kind words Doris ❤️ We're proud to be supporting such an important cause. - Ashlé

[@laurencesmith2199]

If you didn't know , the partners of John Lewis are it's staff . They all get a share of the profits , they're experts in their departments and even take the merchandise home with them to evaluate . Half my house came from them .

[@waves889]

I think this is a turn for John Lewis to show they actually care . Well done so many youngster that need the compassion and support from others to make a difference random acts of kindness 👍 👏 😊

[@littleheck1]

Christmas spirit is in this advert. Many don't have that luxury of having families and big parties. This is showing you someone elses Christmas; a reality you're not contending with if it didn't 'hit the spot'. It's safe to say, it connected with people if you can put

[@yvonnedoherty8430]

Love it, so glad it has a simple different message than all the other retailers. It's hard times this year. Do you know what.. giving your time and love to someone is the best gift of all

[@johnlewisretail]

We love it too ❤️ Thank you for the kind words, Yvonne 😊 -Sara

[@lisalloydxox]

Could not have put it better @Yvonne

[@Bigbahlsen]

I've been watching this daily this will probably last for a while.

[@lesleypinnelli8819]

Great advert to raise awareness, it's funny and emotional. As a non-skateboarder my heart was in my mouth watching the future foster dad trying to learn how to skate board at a mature age. Great foster dad going the extra mile. 👏 💗

[@johnlewisretail]

Thank you for your kind words Lesley ❤️ We're proud to be supporting such an important cause. - Ashlé

[@glennb8397]

The caring voice and it tears and tears at your heart ❤ over and over. Tis to thank all who care and show everybody some love to each and everybody each day. Sing puddles songs 🎵and share them with others. 😇😇😇😇😇😇 A voice from above for all to enjoy.

[@janeelizabeth50]

Definitely the things we do what matters and this advert has a message of hope for a young girl at Christmas.Because Christmas isn’t always family for a child in care .It shows how one man goes out of his way to help the young lady fit in and that truly matters and what he did .

[@drnadeemahmed]

OMG, I cannot stop crying....

[@nickjones9524]

After the past two years with what everyone has been through and now the journey ahead with energy prices cost of living etc this advert is perfect its not all about the presents the expense at Christmas its about the love, caring making a difference especially to someones life. Well done John Lewis :)

[@mrb3673]

I remember the day I was taken into care aged 14, and how much I was loved and made to feel welcome by total strangers Foster parents really are the kindest people on planet earth, just wish I had the space to do it now I'm an adult. Well done for highlighting kids in care John Lewis 👏

[@connorhaynes9232]

Using a Blink 182 song with this was such a genius idea ❤️

[@johnlewisretail]

We're thrilled that you like it Connor ❤️🛹 -Sara

[@MonstehDinosawr]

kzbin.info/www/bejne/bIvSqnaJm8uAbas it's actually a cover by Postmodern jukebox and Puddles Pity Party