The Best Cold Call Script For Any Product

How to get into tech sales: coursecareers.com/a/trent
In today’s video I will share my exact cold calling script that I have used to make over 47,000 cold calls. I started my software sales career as an SDR and have promoted my way up to a senior account executive, I have nothing to sell you. You guys seem to love the cold calling & prospecting videos so I wanted to share updated version of how I approach calling.
I want to start with the basics of how you find people to call so that you have action you can take today then I will break down my exact script line by line, if you watch until the end I will also include simple strategy to get better at overcoming objections.
0:00 cold intro
1:05 prospecting strategy
3:51 cold calling script
8:51 overcoming objections
12:04 how to increase show rate
13:40 outro

[@TrentDressel]

The harder it is to reach your prospect, the more qualified they are to buy!

[@the_exertian]

Words of wisdom

[@dips580]

I'm a senior SDR who hit 100% in March with 400k in pipeline and can personally attest to everything Trent says in this video. Adding 10-15 fresh leads in sequence a day, shooting for 250-300 active leads, keeping on-time with cadence steps, and not focusing too much on what you say but *how* you say It and *how often*. Everyday is an improvement over the last.

[@TrentDressel]

thanks for sharing, you get it!

[@MsReegee]

took a vacation from your channel to figure out life, but now back and really like this review of your script.

[@TrentDressel]

Glad to see you back, let’s reengage

[@Fohnzii]

Listened to your latest podcast episode on my run yesterday. Perfect amount of time and great content.

[@TrentDressel]

Love that! Let’s keep it going

[@valuevault]

Would love to see some more live cold calls on your end Trent! Great content

[@vishalpandey1340]

I enjoy watching your videos. Excited for your 9k subs. I started following ur content from august of 2021.

[@TrentDressel]

we will get there soon enough!

[@Brian-cs3xn]

Content still strong af. Appreciate your words of wisdom!

[@TrentDressel]

💪💪💪

[@mulchitvan]

dude this is so informative and rich in sheer value, thanks for making this

[@TrentDressel]

100% glad you enjoyed

[@Homie307]

Trent! I recently got my first SQL after less than a month, thanks to your help! I'm now even more hungry than before to keep performing.

[@TrentDressel]

let's eat man

[@Cloudsandcrystalz]

Please never stop making videos 🔥super helpful

[@jonweberg]

Great video as always brother!! I support what you got going on, keep at it

[@TrentDressel]

Thanks for your support

[@psolver8147]

That how are you/ have you been comment is soooo important. Really does set the tone of the convo!

[@dennisdante2336]

Very well said Trent 🙂 thank you for another great content.

[@TrentDressel]

cheers

[@kimdressel7821]

Sales is a numbers game!

[@TrentDressel]

yes it is

[@bobi5202]

This helps to no end!

[@TrentDressel]

Light it up

[@26max]

First 😂😂😂 made it. Awesome video Trent.

[@TrentDressel]

First is best! 👑👑👑

[@blaszilla90]

Subscribed. This is priceless info.

[@OttoThompsonReviews]

I'm selling heavy equipment and commercial-size air compressors and power generators to large construction companies and other facilities. I'm looking all over to build a good script, and this helped.

[@georgegarrison7114]

Awesome information Trent. Thanks!

[@TrentDressel]

yes!

[@artursergeevich9016]

GOLD. Thanks bro

[@TrentDressel]

100p

[@BetterGolfOnline]

Great edit! ❤🎉❤

[@fredericnostrome8258]

Tons of value!

[@TrentDressel]

Glad you enjoyed

[@billr686]

When you ask for the meeting, are you setting up a phone call or an in person sales call? If it’s a phone call, is it just a voice call or do you do a zoom or gotomeeting type of call?

[@spreewell72]

Great Vid!

[@TrentDressel]

let's goooo!

[@alexessholt8202]

Amazing thank you

[@TrentDressel]

glad you enjoyed!

[@markroopchan1140]

Loved that email address!

[@bigmonmatt]

Third day as a SaaS sdr got three scheduled meetings thus far but have been getting a lot of “send me an email”. It’s hard to keep the convo going after hearing this objection because they usually make something up(in a meeting/busy) or simply hang up. We use an autodialer and it’s very easy to just hang up and try other prospects. However, this video opened my eyes to pressure more!! Thanks for the gems

[@TrentDressel]

turn up the heat

[@taissilva0709]

Great video Trent but you were about to go into the object I get the MOST 😣 "I already have a solution/vendo/etc" how do you normally overcome that? It's been tough getting through it to find a pain point and get them to book an appt. Even thought I do believe my product really stands out the most. A lot of time they will said I already have a vendor/solution and it's complicated to put another one in place. Can you either do a video with this objection specifically or more info overcoming objections including this one. Thanks a lot and I appreciate your videos in the SDR/Tech sales - very informative 🙌

[@TrentDressel]

yes I will make this happen

[@Wilson_Cool]

1:10 filling the sequence 7:15 general question 7:45 Why you call 8:20 scheduling a meeting 11:00 “not a time” - not ok. Push back 12:00 two outcomes 13:10

[@manojsinha8160]

Trent, i am not allowed to set up appointment with my prospect as now i am in a lower level in my company/ but i do need to make cold calls daily and i use auto dialer lot of calls just to ask them for the email consent means i just need to ask for sending an email and follow up with the partners. any suggestion like call structure or script or anything that you can suggest me. thanks from your loyal follower

[@insolaceinsolace8868]

I feel like this script works better for Qualtrics/HR software because you can easily throw out dictionary terms that the persona cares about like employee engagement. But if you offer a product that helps with staff communicate with each other, it might be better to focus on HOW it improves staff communication - technically speaking. Would love to hear what you and other people think.

[@TrentDressel]

whatever works best for you

[@SriRam-fp1kt]

Hi Trent, thanks for this. I'm sharing it with my team. Quick check, does this script in principle, work for cold emails to C-level executives? Eg,

[@TrentDressel]

much better for calling than emailing

[@SriRam-fp1kt]

@@TrentDressel thanks Trent. Do you mind doing a video on email sequences as well? Targeting C-level executives

[@carlosenciso45]

HAVE A GREAT DAY!!

[@TrentDressel]

You too

[@HeadstudiosAu]

Respect

[@TrentDressel]

🤝

[@gilangzaidan8454]

How many cold calling can you expect to do before seeing any results?

[@TrentDressel]

worry more about the process

[@jordanharrison8335]

I have to ask, do you watch Alex hormozi?

[@TrentDressel]

yes I am fan

[@kamaljeetsahoo4237]

Great content brother. But I am working as a SDR in a saas company and we sell Magento e-commerce services. How we can generate quality leads to call. Pls suggest me some good websites to get quality leads to call

[@TrentDressel]

find them on sales navigator

[@chiefkeef8902]

Do I need a college degree to enter the field? I’m a real estate agent and investor…as of now. Would love to try something new. I never went to college went straight into real estate 🏡

[@TrentDressel]

No degree or experience needed to get in tech sales, learn how here Link: account.coursecareers.com/ref/10428/ $50 off code: TRENT50

[@Kianalashay408]

You don’t do any discovery questions ?

[@TrentDressel]

The purpose is to set the meeting, not do discovery

[@dontlethimbullyyouson]

Before saying the reason im calling, is it ok to ask if im speaking to the person who handles xyz? Sometimes its hard to find decision maker.

[@TrentDressel]

never do so as it indicates you are unprepared

[@kevinhansenexpcommercial]

I am looking for multiple cold calling accountability partners. I want to schedule zooms and alternate calling your list and mine and giving feedback.

[@w3mct]

Decisive Data Systems, Connect with Simon, here to support and partner with SMBs, and provide the MSP IT Solution. Allow yourself peace of mind, with an IT MSP proactively monitoring and managing your network to keep the "lights On"

[@XPLAINMYNAME]

Bruh he looks like willem dafoes kid

[@MariadeLourdesAniesSanch-ze7hf]

you like go back

[@MichaelCronan49]

It's decent that he's putting content out there but most of his stuff is sub par. You can't call someone up and start talking to them about your company and what you do. No one cares

[@TrentDressel]

sales isn't for everyone brother

[@MichaelCronan49]

yeah if you do it the shit way definitely don't. Guys watching this video, take this with a pinch if salt

[@christianveliz8592]

This is crazy!!!! 🤌🏼🔥🔥 Definitely have to watch a few times 🦁

[@TrentDressel]

Glad you enjoyed