THE BIG REVEAL: OUR NEW HUDA BEAUTY UNIVERSE

[@karishmameghani3696]

“It’s incredible to see how far Huda Beauty has come! I remember those early days on Snapchat, following Huda’s every move and dreaming of trying her products. Back then, Huda Beauty wasn’t available in India, so owning anything from her line felt like a distant dream. The first high-end product I ever bought when I moved to the UK was a Huda Beauty liquid lipstick, and it felt so special! Watching her build this empire and knowing how much she’s achieved is truly inspiring. So proud of her journey and everything she represents!”

[@sallycain3716]

You are never going to please everyone! The new gondola is striking and stands out. I like the rounded corners on the easy bake packaging. I liked the old logo but I think the new logo works with the new packaging and the new vision for the brand.

[@StyledBySafa]

The old logo was just so badass

[@megansmakeupmusings]

It looks incredible! So happy for you! I have been loving all the changes that you're bringing to your brand as CEO! There has been a clear elevation in formula, packaging, and how you communicate with the community!

[@sherlynndauphin6201]

HUDAAAAA I'm IN LOVE with the logo it reminds me of y2k vibes but more modern the gondola lookBEAUTIFULLLLL the team did an incredible job and I love that you champion your whole team and you always celebrate them!! I would seriously love to work with you and the Huda beauty team!!

[@uzmarehman32]

I liked the pink vibe, it's quite soft approach like the red stands out , but more bold. I think Huda beauty products are amazing.

[@hhasmikk]

Coming from a Sephora employee, the new gondola is BEAUTIFUL!!!!

[@PamelaH_HappyVibes]

I think it’s beautiful! Great job on the color and attention to detail. The display isn’t too pink, we can still see the products on the white. Very nice

[@amberlynn5826]

At the end of the day it is your brand and you have to do what makes you happy. The people who truly support you and like your formulas will love the products no matter what 😊

[@CatsOrangeAndGrey]

Oh yeah. I could take or leave the packaging. It’s the product inside that counts. She can color the packaging as she wishes, it doesn’t matter because it’s not our company. It’s her. I’m buying the product inside.

[@ksouth1227]

I love the direction your brand is taking the beauty industry in. This change is good for the brand and the people 💕

[@tbahrain]

Can't wait for the new concealer packaging! Really love the insight into what goes on with rebranding and everything that entails!!

[@SiEOh]

I LOVE ITTTTTTT! SO INTENTIONAL AND BEAUTIFUL! Let's go Huda Beauty

[@Fabbeautyboss]

OMGGG this is happening! I’m excited for this rebranding of Hudabeauty!! 💕💕💕💕💕 I think a change is good! 🤭

[@jmwebster44]

WE NEED EASY BAKE PERFUME!!!

[@helsconceit]

I love my Empowered palette so much. Thank you HUDA BEAUTY for creating such magnificent products for us to enjoy!

[@LydiaStanley]

This soo Incredible to see! I love intentionality too! And the fact you mentioned it! 9:16 I’m glad the new logo is here to stay! The new Logo IS HERE TO STAY! I do think it’s really beautiful!!! And that Gondola?!! Wow! Can’t wait to experience the Full Hudabeauty Universe! ❤❤❤🦋🦋

[@melissapuppe4104]

I actually love the new logo! Also, that gondula is absolutely stunning!

[@vinaydhankani6360]

Loving the new Hudaverse ✨🥹💅

[@JaydenChoudhury-l3w]

Love love love Huda products… me and my sisters, friends, cousins, colleagues,everyone i know own so much Huda Beauty products and Kayaali perfumes. Just to say every luxury brand, high end brand even have hits n misses products in their line. Keep up the amazing work. Love n respect from London

[@serenalakkiss]

Such an iconic video!! I am absolutely obsessed with the new stand! As always you & the team killed it!😍😍🥰🩷🩷

[@LeeEvanss]

Name another CEO who would… so much respect for this woman. She’s grown so much and learnt from not only her past but by watching others in the universe😍❤️

[@أميرالعتيبي_511]

Lol

[@sadia8057]

Exactly ❤

[@madel6499]

Finally, I’ve been waiting for this video!! 😍 I love the new logo, congratulations Huda! So excited for this 🫶🏼

[@thequeen72-b8x]

I agree that change is hard. Not all people will accept it at first, but they will as time goes on, but they are exaggerating. Honestly, the packaging is terrific.

[@sabreensbeauty265]

Everything is to complete detail. Absolute perfection. Lol the old logo can go and never come back. This new logo is just soo beautiful and the rebrand, featuring the power pink and all those details you included are just amazing. Congratulations!!! 💖💖💖💖

[@Ahmet-sj5lw]

I am so happy for the new concealer pakaging bc the current one ist Trash and allways leaking and so messy 😍😍😍

[@sxlny.__]

We do love the new logo Huda 💕💕 change can be scary sometimes but we do support you and all of your work 💕💕 all the love

[@Mookieusa1]

Huda please bring back the extended shades you introduced in Faux Filter. My shades 335b + 405n can’t be purchased at Sephora anymore in easy blur and faux filter .

[@SuperLanie23]

Loveeeee the revamp positive changes and energy flows

[@zayybeauty]

Change is always hard and quiet unacceptable in the beginning but change is for good! It pushes to just become better and better every single day! I am so in love with the rebranding and I wish u best of luck with that! Loving the docuseries! ❤❤❤❤❤❤

[@trinathompson3816]

Change is necessary for progression. I love the new power pink gondala

[@user-2014SD]

Love the new gondola I was as excited as you were for the new reveal ❤❤❤

[@Kerrylinton]

We respect your decision, Huda 💕 I’m Excited for the new products. Just a request, please let us know in advance before you discontinue products. There are a lot of things I would like to acquire before it’s gone! 😘

[@riyadadwal4582]

We love it….. we love the new gondola, and the round corners are very beautiful, really excited to get a new product with the new changes ❤❤❤

[@malianac]

Love the new gondola! Can't wait to see it for myself in stores. I was wondering why I was having difficulty finding some products in store but you guys are rebranding so it makes sense. Personally I love the new logo and can't wait for the new drops 💗

[@Breanna3206]

I have been around long enough to see the growth and change and all though I LOVE the square packaging I do really like the new packaging as well!! Its a change but in a good way! 💗💗💗

[@sheilzmel]

Love you huda! Really hoping you come out with a loose powder more suitable for dry skin! Unfortunately i am not able to enjoy the much loved easy bake powder as it doesnt sit well on my skin type. So excited for the changes in your brand!

[@reine6414]

I love the pink I am obssessed!! 💕💕💕💕

[@defneunal7122]

The new gondola looks great. Cant wait to see it in stores!

[@Joy_Aqis]

Congratulations Huda and team !! We all are sooooo proud of you 💖💖💖💖💖

[@lauriemrsnash]

Loving the new logo, packaging and gondola!! It is all amazing!! ❤

[@IrmitaSantos]

Wait That gondola looks amazing 💓 everything looks so good together. You did that huda!

[@Mcoogie]

I think a change was needed. I love the powrr pink, i love the cuter packaging, im not crazy about the font/logo. But i love you and your products, and what you represent...so who cares. If you love it Huda, im happy. ❤

[@Mcoogie]

Actually update to this- saw the gondola in store and it just doesn't stand out at all. Fail IMO.

[@victoriakapcio514]

I love it! Can’t wait to get the whole collection 🫡❤

[@ilyicecream10]

I love the new logo, I think it's so fun and cute and gives me a throwback to the early 2000's!!!

[@oliviamehrer6844]

When I ran out of my easy bake I had to repurchase it immediately, at this point I can’t live without it anymore. I was kind of sad because in Germany we still only have the old packaging and I prefer the new one, but the power matters and I’m glad you redesigned it.

[@ashaweed3]

I absolutely love the new packaging and logo! The gandula looks beautiful ❤️

[@kattanshub]

Love the whole new rebranding 💕💕💕 especially the power pink colour 💖💖💖 ah and that gandola is the most beautiful i have ever seen😍😍😍love the little details 🤩🤩🤩 like the new Concealer packaging ♥️♥️♥️ especially that embossed is a chef kiss🥰🥰🥰 Love it♥️♥️♥️ All the best to HUDA and her amazing team♥️♥️♥️

[@PamDSouza]

I love Easy Blur and its squeezy tube packaging 🤩

[@najmehsajjadi9808]

I loveeeee it all !! 😍😍 You’re doing an amazing job Hudaa

[@kimchiprincesa]

HUDA PLS i need the glowish bronzer back i have not found anything like it since and i cannot cope

[@fatiman9552]

i think she still has it on her website!

[@amnajassim22]

9:36 I Really hope the concealer bottle isn’t the same because mine always always leaks and I have to clean it every couple of weeks, it wastes sooo much product 😢

[@elsab.9657]

I don't care as long as you bring back the easy bake fragrance 😢❤

[@mariyarahaman5919]

She is so genuine, innocent and gorgeous as well🥹❤..love her from day one🤗

[@nimz-a7h]

Loveeeeee this Huda! Always smashing it! 🩷🩷🩷

[@sallyenglish5929]

Are you still keeping your lash line?? I wear the Samantha lashes daily and I don’t know what I would do without them!! Please always produce them!❤

[@TheMissAslam]

I preferred the last logo tbh but it isn't the end of the world. I'd still buy the products.

[@MissPomegranate6]

Same!

[@zarachoudhury6854]

Same

[@نسمةالعود]

​@@MissPomegranate6😅😅😅😅😅😅😅

[@susua1144]

Love the new branding - so modern so chic and I love how it’s not following all the nude tone beige brands !

[@lindamakupart]

I do love the new presentation, it's breaking❤❤❤

[@msbrowneyes786]

Self made woman! So proud of you Huda ❤ PS: you're so beautiful without make up as well (during the reveal)!

[@MM-yj8zw]

I love the new packaging and Logo!!❤️❤️❤️😻😻😻🙏🏼

[@javb_216]

LOVE hudabeauty so much so so so excited!! OBSESSED with hudabeauty 💟💟 huda is my inspiration 💞💞💞💞💞

[@RIHANA0107]

Amazing, I am so excited & happy for you..❤❤❤❤

[@yas1288]

Well I like it, it's not a drastic change just something that looks a little more professional and slicker. Your brand and your decisions, which is actually nice for someone to still have control over their creative direction!

[@TestPhone-p8w]

We are so proud of you ❤❤❤specially when you talk about GAZA your not alone ever god bless you and we all with you

[@fannoulasantourtzoglou3892]

I love it, the whole look is beautiful 💕

[@marieve5394]

I love the new logo and the new gondola! 🫶

[@Daisylove83]

LOVE the new logo ❤❤❤. And you're killing it in that suit👌🏽👌🏽👌🏽.

[@zeevermen]

Love love love the primer and easy blur :)

[@hanaasonbul628]

Everything looks amazing I can’t wait for this new huda beauty universe ❤❤❤❤ still waiting on the video for what products are being discontinued from the last docuseries 😅😅😅😅

[@NazneenMaster]

You are amazing Huda, it looks amazing!! Your products are genius!!

[@MarinaDhanyal]

Love you Huda, Love the new packaging💕😘

[@نورالهدى-ي3ر7ح]

Huda i love you so much and i enjoy watching your videos I am your biggest supporter watching you from iraq

[@bollywoodgoofball4060]

Love love love! Why does the logo matter to people?? We just love you and your creation so much ❤. Your hard work and energy is inspiring. Best wishes to you Huda always! Keep on shining ❤❤

[@ian-sn1ue]

Beautiful old and new logos!!❤

[@georginataylor9841]

Everyone has their own personal taste, I just happen to dislike anything pink, but I think simplicity always looks more classy ie all white packaging with gold logo or all black with silver logo, it makes it more gender neutral, but again it comes down to each and everyone to their own. Enjoy ❤

[@yellowlightsid]

i actually loved the new logo 💖

[@SaharTabir]

Huda please make a video explaining why a bunch of foundation shades aren’t available. My shade 415n is not available in easy blur and I cannot find it in the faux filter at Sephora stores! I see more neutral and beige tan shades are also not available. This is not inclusive!

[@Mookieusa1]

Same. 335b I can’t find at Sephora and it sucks that her shades are so golden.

[@powaqasubliminals]

I agree!!!! I’m 415n and it’s missing too!!! I tried emailing to get answers but no one is helpful at all. My friend wears 245b and is also having a hard time finding her Faux Filter foundation too!!

[@sarahhocquigny7238]

She explained in the videos about the Easy Blur products, the foundation is more "stretchable" than the other ranges

[@madihaahere1]

Congratsss my Queeeen❤ Ilysm

[@thurgasivaruban2511]

Ngl the more I see the logo the more I kinda like it ❤❤it’s giving bubbly it’s giving cute demure and still bold Just hope wishful can stay

[@Makeupholicme]

❤❤❤❤ can’t wait to see them in stores

[@rijaabmanzoor8211]

I LOVE THE NEW LOGO!!!!

[@makeupbyshen]

I hope the new concealer and corrector packaging is better because the old one is always leaking and making a mess but I love the formulas so much😩❤️

[@inesnunez4340]

a mi no me gotea, no paro de oir esto pero los mios no son diferentes y no gotean

[@latashakhatri7529]

My concealer keeps leaking too so frustrating 😢

[@veronicaave4787]

I love the logo it’s giving spice girls spice world vibes I love it!!

[@aundrea8705]

I really don’t mind the logo change and the baking powder I’m so glad you changed! With the new concealer I LOVE the product but it leaks really bad and gets messy please tell me that was fixed with the new packaging 🤞🏼🤞🏼

[@eemanhamid8019]

I can’t wait for your new advent calendar

[@totaal-tameemi1248]

The new logo is so beautiful 😘❤❤😍

[@Natalia-li2nk]

I love the new packaging and new logo!

[@gohars.6525]

Change of instagram logo to purple was also very hard to accept and I love your change Huda. Let me work at Huda Beauty please I love your team😭😭

[@BTSwithChristy]

Change is hard but I trust your judgement always haveeee lol we love you! thanks for always keeping us in the know 💗

[@kellywatts6227]

Wonderful letting everyone in behind the scenes one thing I would try and change is how the concealer lid can get quite messy not quite sure why but the products squeezes out the top when being closed between the lid and body as if the excess product has nowhere to go. xoxo Just a thought.

[@Zoe_Key]

I love it!❤

[@Klodiana_art24]

Absolutely in love 💕

[@makeup_tutorialsweet]

I love Huda Beauty🤩💖💖✨

[@3Samira]

So proud 💗💗💗

[@imfatimach]

Love you so much queen❤ so proud of you ❤

[@nadianezami4833]

Looks incredible. ❤❤❤

[@christinagillespie9096]

Love the power pink! 🩷

[@dollykamdarkhokhani4607]

Ohhh how I love you Huda 🥹🥹🥹🥹🥹 keep shining and help us shine too.. for ever and ever.. amen.. ✨✨🧿

[@Lyno666]

3:14 i thought the display was red and omg it looked amazing! But i love the new logo and packaging. Its sooo much beter

[@angel_kb97]

We need a makeup tut on this glam!!