The Bizarre World of Influencer Brand Trips...

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Timestamps!
0:00 ---- Intro
4:25 ---- What is a brand trip
7:30 ---- Trippin with Tarte
11:45 ---- Other Brands
12:30 ---The Problem with Brand Trips
16:40 ---- The Drama with Brand Trips
19:15 ---- The Dote Scandal
22:10 ---- The Future of Brand Trips
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[@marywallace3378]

Tarte could afford to fly a bunch of influencers to bora bora but couldn’t afford a concealer range that acknowledges that black people exist

[@JazDickinson1]

I was ready for Say this

[@youtubecommoner]

Oope

[@lesbiangoddess290]

Ok but the truth of it all

[@EJF13]

this 👏🏽

[@didi1406]

I cannot breathe 💀

[@lawyerinred4293]

When your mascara now costs an extra $5 because you need to pay for a stranger in LA to go to Bora Bora

[@santasclawss]

Das a good one🤣🤣

[@sarahmoeahu9463]

@@santasclawss wtww

[@sarahmoeahu9463]

@@santasclawss wwwwwww

[@sarahmoeahu9463]

I I INchh yobbxmyi Hi uncle t the n h

[@sarahmoeahu9463]

Yeah

[@worldlit1146]

The one thing Corona took away that nobody will miss.

[@siobhandetwiler4869]

Maybe the influencers 😂😂😂

[@edannerowe-taylor3152]

Girl the shade of it all 😂👀

[@worldlit1146]

@@siobhandetwiler4869 Those trips are a "See, YOUR life sucks" smash in the face right now - really tone-deaf. Some of these pre-pandemic trips were actually quite interesting (for example to the island of the NARS owner), but they (d)evolved into over-the-top consumerism. Plus, they would travel across the world for one or two days only.

[@worldlit1146]

@@siobhandetwiler4869 They're gonna be fiiine.

[@carolynbennett5102]

Unfortunately that is not the case, many KZbinrs have spoken out about being invited on trips during covid. I haven't seen any that mention them by name, but they are definitely still happening despite the pandemic.

[@lucyycul22]

i hope influencer trips don’t come back after the pandemic is over, they actually put me off buying from brands

[@shearsparkle]

The interesting thing about brand trips is that companies were always doing them. Just before it was with magazines& main stream media teams- so the consumer wasn’t as aware.

[@carolynbennett5102]

Based on the fact that they are still happening during the pandemic, I dont think they will stop after.

[@patr70]

Jackie Aina literally spent a whole year going on free brand trips in 2018. She has a vlog channel called "Denis and Jackie" and pratically every other week she was on a new brand trip( all over the world) for almost 12 straight months straight. 🙄🙄

[@shannonfaery]

@@shearsparkle to the k

[@ania1103]

Same. To me they are such a disgusting display of overconsumption and waste

[@jazzy4982]

Brand trips are basically like, “Hey look at us go on an expense free trip to the Bahamas, and you should totally buy this mascara!” 😂

[@lanaesworld6976]

Hash tag benefit... Lol

[@BeachBumEvvie]

I NEVER bought anything promoted on a brand trip.

[@AlyssaVierneza]

😂😂😂😂😂

[@cbmsg327]

Right!?

[@blythea35]

Except nothing is free. They still have to pay taxes on these trips. Regardless, these trips are still ridiculous and I hope they don’t come back.

[@elecops9825]

It's like when office people go on conferences and bring back free slippers, notepads, mugs etc. Except on steroids.

[@beasttitanofficial3768]

When flight attendants stay at some random hotel near the airport and bring back mini shampoos, shower gels and tiny butter packets from the breakfast room xD

[@ayellowpapercrown6750]

This comment gave me a flashback to when I was a kid and I would drown under the hundreds of pens and mugs my dad would bring back from conferences. How do the make up people not get crushed by all the unused palettes and mascaras 😭

[@HighsideOfJupiter]

Omg yes, my manager at my first job went to the conference all managers were paid and flown out to and brought back a drawstring bag w the companies name on it in holo. I was so damn jealous 😭😭😭😂😂😂

[@emilylerman9028]

and, like the free conference stuff, it will all go in the trash 🙃

[@carolinatorres7575]

Reminds me of the Superstore episode when Amy and Jonah go to a manager conference and get free electronics and iPads 😅

[@paigey_a]

“It’s like camp except all these people have drama and hate each other” So it’s like summer camp.

[@Sockly]

Right like.... So still camp😂

[@ana_d_73]

Omg athletics camps! Flashbacks galore

[@NdatseNdomo]

🤣🤣🤣🤣🤣

[@mandapanties]

Lmaoo girl scout camp for me. There was a girl in our tent (they were like wooden tents with 4 cots and the size of a big room) who was a huge bitch to us (example: I found a 4 leaf clover, and she ripped a leaf off and said "no see its just a regular clover"), let's call her Tammy. This was in the late 90s and if anyone remembers Blow Pens, I got my revenge by writing "TAMMY GET OUT" in invisible blow pen ink on a page of paper (basically you could draw or write whatever and then when you use other colors over it, the design starts to show because the part w the invisible ink stays white). Then we told her we all saw a ghost in the tent. THEN I let her play with my BlowPens (they were a hot commodity at the time, everyone wanted to use them), and gave her the paper with the invisible ink. So she starts blowing and says 'omg guys theres a message' and we all gather round until she sees the full message. She FREAKS THE FUCK OUT and has what I'd now look back on and call a panic attack. I felt fucking terrible, even tho she was such a bitch to me, so I put some fucking body spray and water and whatever other shit I had into a spray bottle, and told her it was a potion that keeps spirits away and sprayed it around the tent. And she believed me and felt better. But damn that was a crazy week at camp lmao

[@reesedavis4877]

@@mandapanties HAHA that’s a funny story

[@beachbaby-qu1cr]

Honestly brand trips always put me off. Would much rather see them support customers and do give aways for us than influencers.

[@BeTheChange99]

Yes!!! It's just a giant socio privilege gap and it's uncomfortable.

[@lauras5359]

Same. After that one brand trip, I think Dote, took olivia jade and Emma Chamberlain etc I stopped being interested. It's basically just influencers who can afford to go on trips themselves going for free plus I mean i wouldn't want to go with tons of other girls because ew nastiness and jealousy and catfights

[@seb61709]

@@lauras5359 exactly

[@lightdark511]

right!! it would have made so much more sense (personally) if they had done giveaway trips for consumers instead! like each palette bought is an entry and they choose a few to send off

[@Iza56]

Someone's jealous and entitled today

[@MB-ic3ou]

The Dote scandal was honestly sad. There’s no worse feeling than being ignored/feeling inadequate let alone being ignored and neglected based on your race. It was just so sad to witness

[@YouTuberOnlineNow]

Thank goodness dote has been shut down

[@lloveari]

It’s also sad knowing this happened to like teenagers:(

[@JazDickinson1]

I knew about this today in this vídeo, what is Dote?

[@bajabl]

@@JazDickinson1 it was a third party platform for a bunch of stores and it would do a mass search for whatever you're looking like jean shorts

[@mikeyskater2000]

Since the pandemic started I’ve noticed myself being super over celebrities. I’ve unfollowed a ton of them and influencers as well. Anyone who felt out of touch with reality is gone from my feed.

[@jessie2807]

Me with Adelaine Morin

[@AlyssaVierneza]

@@jessie2807 OMG SAME. She really pissed me off with the constant traveling. I had to unfollow her after the shit apology she made.

[@MMMMD1]

I totally agree with you, bestie.

[@mikeyskater2000]

@@AlyssaVierneza that was me with Jessica Braun. She took her family to Disney and tried to hide it 🙄 plus all the Amazon heavy content turned me off

[@jessie2807]

@@AlyssaVierneza did you see her stories from today? travelling yet again

[@ReaganHart]

I think we'll see more TikTok types going on these trips in the future.

[@akatastrophe]

Yeah, I can definitely see that since big Tiktokers like Addison, Charli, and Dixie, have been getting a lot of attention recently.

[@smokey_glow]

I can absolutely see this.

[@raphaelinsigne726]

Absolutely disgusting but also absolutely inevitable

[@m.tantan8813]

I’m already dreading them 😬 Thankfully, I’m on alt tok so hopefully that’ll be a strong enough barrier to repel That Side of TikTok

[@lauras5359]

Ew I hope not. Well i know I won't watch anything

[@emileek4107]

“It was basically like camp, except that everybody secretly had drama and didn’t like each other.” So ... exactly like camp

[@cerezabian]

PLSSS that's exactly what I thought. Year 7 camp was WILD 😭

[@emilynam6084]

Sounds like a company retreat

[@emileek4107]

@@cerezabian the DRAMA I experienced at summer camp. Literal hell on earth, 😭

[@user-le1fn5rg4z]

@@cerezabian really? My yr 7 trip we just did activities nd slept in a big pile. Myb it's cause we were like 25 pple in a whole grade so there weren't enough of us to start drama 🤔

[@annaliserocha1415]

Looking back at the snapchats of beauty influencers on brand trips is so cringe. Let’s not forget the infamous snap of MannyMUA complaining about not being on the Kylie pr list while on a brand trip.

[@Cocolagaffe18]

At least he changed ever since lolll

[@smokey_glow]

“That fucking PR list” 😂😂😂

[@allana1997]

@@Cocolagaffe18 I enjoy him way more now just rediscovered his videos the other day!

[@cecilia929]

@@smokey_glow he still makes that joke too lmfao

[@lunalluna9401]

@@allana1997 yes and also Laura Lee, I couldn't stand any of them before but I been watching a couple of their videos lately and they seem like they've changed for the better.

[@emma9015]

Let’s just appreciate the quality of her content for a second

[@smokey_glow]

Thank you 🥰🥺

[@emma9015]

@@smokey_glow omg you hearted my comment 🥰🥰

[@sarahdavis85]

Yes Emma I agree with you hun this is the only enjoyment I get out of my day besides chasing around a four year old boy!!!

[@go.touch.some.grass.or.whaaaat]

The whole thing too! It is always so well done, from the research to the video to the description box to the time stamps (not that i ever use them lol) She is needed!!!

[@thankunext5602]

iikrr her vids are another level of organized

[@karly.asshhh]

This sounds like the ultimate nightmare for an introvert lol I can't imagine going on a trip with strangers (even if they knew each other because they had worked together before, its not like these people are real friends) but then not even getting to enjoy the trip like you want because you are forced to socialize and document everything

[@cheryle.4826]

Same!🙂

[@musique1o1]

I think a part of you has to be extroverted and even narcissistic to be someone like one of these over the top influencers

[@AngelCaz7]

I WAS THINKING ABOUT THAT AS WELL! these don’t sound appealing to me at all... i’d turn the offer down immediately especially if i have to go by myself!

[@di3486]

@@musique1o1 bingo! Exactly! That people are pathologically narcissistic!

[@Jaezzyx]

Yes, I mean school trips alone were terrifying to me. 😅

[@cherylllewellyn7656]

"sending already rich people on trips they could already afford" LOL

[@mintvelvet3351]

Basically these brands invested more in these trips and these influencers to talk up their products than they did the quality of said products.

[@serrenitym2048]

Their thought process was probably why should we actually put effort time and money into these products when we’re gonna send multiple influencers on a trip to get free promotion which in the end will have their fans buy our shitty half assed products anyways I would bet my entire life on this being the case because honestly it makes the most sense

[@MiniMeags]

I only have 1000 subs but they wouldn’t have to pay me to review their products, they’d just have to send it to me. If I ever got PR, I would review it instantly out of gratitude for them thinking of me, yknow?

[@konkon5801]

This is called marketing

[@mintvelvet3351]

@@MiniMeags What does that have to do with brands sending people out on trips? And I think you are missing the point, the point being that the marketing is getting more focus than the quality of their product which I think is more important than having a random influencer from KZbin trying to convince me to buy some thing. If you have to convince people to sell your products in their videos by sending them on a ridiculous brand trip then there’s something wrong with your brand.

[@j.3722]

The best thing about this is that we're pretending influencers stopped travelling in the first place 😅

[@nherty6172]

The lies we tell ourselves. They are very much travelling and doing things like they would normally do and we are acting like they had some character development.

[@j.hypolite5163]

Tell me you're an influencer without telling me you're an influencer. "I traveled to tulum during the pandemic"

[@jessy638]

I find it so weird that Tarte markets itself as earth-friendly/vegan, etc. but then was sending influencers on private flights and racking up all this travel waste? Fab content as always Hannah!

[@ashleypaul3809]

Something I can’t help but think about is hypothetically had an influencer HATED a product after a trip, and posted a negative review.. I feel like they would have been painted out to be “ungrateful”. This isn’t a defense or to say influencers aren’t often super ungrateful. But I think how much these brands understood influencers couldn’t speak up without looking shitty can’t be overstated.

[@smokey_glow]

That’s a VERY good point.

[@samanthabrenner8102]

Yup! Seems like a lose lose for the influencer even. Be honest and say the products suck and lose out on more opportunities and be branded as a “brat” by their audience, or just put on a smile and do a half assed positive review and be seen as “fake”

[@shinyumbreon696]

This is kind of a sticking point for me, because influencers aren't stupid. They know that their job is basically to review and recommend products, but they're the ones who accepted the trip. I'm not going to be all high-and-mighty and tell them to reject the trip because I honestly can't say I wouldn't take a free trip to Hawaii or Fiji if someone offered it to me, but they still made the decision to go. If there's any ethical gray area afterward, or if they can't be honest to their own fans after a brand trip without looking ungrateful...I find it hard to feel sorry for them because they've put themselves in that position. Sure, the brands are being manipulative, but the influencers aren't exactly innocent either. I don't believe that anyone with 1M+ subs doesn't have enough marketing savvy to understand why a company is offering them a free trip to Fiji with literal suitcases full of free stuff. This is basically the Morphe code issue on steroids.

[@elecops9825]

Do you know what's crazy? When brands would rent out studios for influencers. They'd rent a massive studio, full of backdrops, Instagram stations, aesthetic and trendy props, then throw a party for influencers, just so they could take cute pictures and boomerangs with their brand logos and products in the background. When you explain it, it sounds so ridiculous and fake. Like something a business person in a suit would think up to attract more young people. And it's so weird and deluded but actually works. People eat it up on Instagram, the explore page is just full of aesthetic pics and photo booths etc. All with a brand logo in the background, discreet (but not at all). It's honestly mind boggling how influencer marketing tactics are thought up.

[@bravergirl]

I forgot about those!!! so weird

[@CJAmara]

Those were just lame

[@xoxoPinkVoltage]

OMG! I totally forgot about those!!!

[@talynhastime9343]

People underestimate how sucked in we are by things our eyes like (a convoluted way of saying aesthetic, lol, but seriously, that’s what it is). Have we always gone nuts over aesthetics and it’s just recently we have a good word to qualify the feeling we get, or has this culture of “aesthetics” arisen out of consumerism? I think it’s the latter.

[@tishaliciouss2]

yeah its called PR and shared media

[@madisonf.8555]

I, as a black teenaged girl, will never forget the infamous dote trip

[@shamrockkisses83]

What happened?

[@blankspace5185]

@@shamrockkisses83 the plopped all the "colored" aka black girls/mixed girls in the same crappy room without a damn bed or couch, ignored them , barley took pictures of them, and overall didn't pay as much attention to them as hey did with the white influencers who they catered to more

[@shamrockkisses83]

@@blankspace5185 that's fucked up!

[@JNB520]

Me as a 30 year old white woman remember those infamous dote trips. Disgusting

[@blankspace5185]

@@shamrockkisses83 the black girls made videos about it exposing then while the white girls on the trip gave the whole omg I didn't know I'm so not racist spiel 🙄. Dote is completely irrelevant now so jokes on them I guess

[@fiafiayarns]

I know brands like Lancome and some skincare brands have just done small lowkey lunches for influencers, and honestly I hope that's the extent of "brand trips" in the future.

[@smokey_glow]

I agree that actually makes perfect sense and also still promotes the products

[@missthiing]

My biggest issue with brand trips (pre-COVID) is the lack of diversity and inclusion the trips exhibit.

[@BeachBumEvvie]

THIS!!! Much like these companies shade ranges. 💅🏾

[@hobog12777]

I agree that it's wrong, but I also wonder when the fuck people are going to understand that corporations don't care about inclusivity. Like, most big brands outsource child labor to 3rd world countries or make Indian children mine for ingredients or use palm oil in their products but people are like "more diversity please!". I'm like honey do you think these people care? Wake up.

[@ivy_swain5003]

Is it just me, or did influencers promoting products after a brand trip make you want to buy them less? I never bought into that whole thing, it was glaringly obvious that they were going to give biased reviews. That contour stick from tarte was a perfect example, it was patchy and any influencers that weren’t on those brand trips gave honest reviews. It didn’t add up

[@whenbailey]

The dote scandal was absolutely horrendous, hearing you rant about it is therapeutic

[@alliepoe6352]

Also, hi I’m an accountant, the brands also can likely deduct up to 50% of the costs of these trips on their taxes, making it even cheaper in the long run

[@ambermitchell5838]

I was wondering why no one saw these as tax write offs.

[@christiana.1553]

oh!!!! you're a real accountant! you lost me in the first sentence

[@christiana.1553]

but i got it in the end

[@bvezos]

Those trips always rubbed me the wrong way. I felt like I was back in High School, and the influencers were like the mean girls, flaunting their popularity in my face.

[@serialskincare]

Back in the day before social media, brands would take magazine editors and writers on “brand trips.” They’ve always had this kind of marketing, it just wasn’t as well known before social media. And of course, the editors and writers of the magazines didn’t include the “brand trip” if they did add that brand in a section. It’s so interesting how things have changed so much!

[@smokey_glow]

That’s so interesting! I have to wonder if the reason these back fired is because of how public the trip had to be in order for them to get the exposure.

[@serialskincare]

@@smokey_glow Exactly! I think the brand trips now are so much more over the top. I also think the industries/times are so different! As an editor for a major magazine it would be incomprehensible for them to have “drama” with another person, or get drunk and be messy. I feel like it was more of a “business meeting” getaway where the expectation was for everyone to be professional. Whereas the brand trips now are super lax and not super professional. In most industries marketing events are always very professional and definitely “work.” This is an odd spin to a marketing event/vacation where anything goes.

[@juliep971]

Back when traditional marketing channels were the only option (magazines, tv and radio-traditional publishing), those writers and editors had brand trips and free stuff. This was never disclosed when they wrote about it. The internet and Social media has taken away the exclusive power that was held by traditional publishers for SO long. It also gave advertisers an accurate picture of how much was sold. Because of affiliate links, brands know how successful an influencer campaign is, data they really never had from traditional marketing channels. As a social scientist, I find this massive shift fascinating. I also wonder whats next? Marketing channels have exploded, we have gone from 6 to hundreds. Will we see big companies buy youtube channels and instagram users and corportatize content? Will customers tire of so many influencers and go back to the brand directly, or the traditional authority, like Glamour magazine?

[@camille2544]

I worked for a magazine and these trips still happen but honestly it makes more sense than these social media trips

[@UnamusedBouche]

Yes, can confirm. I've been on these trips (on a small scale) as an independent blogger. The FTC wasn't cracking down on disclosure of paid gifts yet, but I had a reputation to uphold and did (still do) so. A lot of the writers did not though. So gross.

[@SniffyTugBoat]

misread the thumbnail as The Bizarre World of Band Trips and I was ready for stories of high schoolers in marching band fucking around on a school trip lmao.

[@smokey_glow]

😂😂😂😂

[@andS7]

Brand trips are the funniest way to show brands bought their reviews

[@jarjargreens]

This. 100% agreed

[@SugarSnapz]

Lol to be fair Tarte makeup is bomb, and I never got a trip or free shit ever 😂

[@sukiBambina]

💯

[@symonew33]

Considering so many influencers have not let the pandemic stop them from traveling I’m not surprised brands are still trying to book trips behind the scenes.

[@nikkismith2858]

If an influencer got covid during the trip would the makeup brand be liable/ sued or have to pay for medical treatment and plane home? Would health insurance be valid?

[@butterfliesandwaffles6335]

@nikki Smith That’s a good question 🤔

[@ivalidname3798]

I totally forgot influencer trips were a thing since the pandemic😂🖐🏻

[@MillaExplores]

Lol same 😅

[@allymemedovich4932]

one thing I always found just a little off about the dote trips was that they were taking these young girls, often still underage (like 16/17) on international trips, without the girls' parents. like 16/17 is still fairly young to be doing international travel alone, especially when that travel is paid for by a company that wants to use your photos and followers. not saying that anything ever happened, it's just something that always seemed a little odd to me

[@Haras2424]

I actually agree!

[@biggnome4653]

Something about already rich people getting a crazy free vacation just makes me feel weird

[@Nikitinale]

I really wish people would stop watching these types of flexing videos, influencers would stop doing them

[@CarlaVillalbaG]

It's like when rich people go to restaurants and the managers/owners decide they aren't going to charge what they consumed and give them even more free food. Oh, the irony...

[@timingmile7030]

@@Nikitinale Gen Z have grown up living through these influencers so I doubt it will stop. Self-inserting into influencers/kpop idols is a wholeee other new 'reality' gen z live through, it is such an interesting but crazy shift

[@jessicacole5955]

The point about how this actually saved the brand's money is a super good and important one, and kind of highlights that the influencers were better off just taking the money for the sponsored content and passing ton the trip because you cold then go on the trip yourself AND have money left over. ETA- Dote shut down after ghosting their users in 2020!

[@LinhHueTran]

People don’t want to write the cheque themselves and it’s curated “for them”.

[@HettieB8]

Yeah ikr I didn't realise that but Hannah is right!

[@Author.Noelle.Alexandria]

These trips weren't free. These trips WERE the payment for the content. It's scummy though. If I tell you here's $10k and you have to go pay taxes on it and might have $7k left to go on a trip, or here's a trip that would cost you $9., we'd both come out ahead if you went on that trip. You would NOT have $1k left over if you paid for it yourself. You'd have spend out of pocket to make up the difference from taxes. That's what these trips are about and why influencers go on them over taking money.

[@Cutiemaan]

Noelle Alexandria NoelleXandria on Insta-Onlyfans are u saying they’d pay the taxes from the trip out of their pocket?

[@timingmile7030]

@@Cutiemaan She is saying the brand and the influencer save money by going on the trips as they don't have to declare them through tax.

[@ellesmelly]

I'm pretty sure sam ravndahl said around the time of the tarte bora bora trip that these brand trips have been around forever but instead of a youtube influencer, back in the day it was bloggers, and before that was beauty magazine journalists in order to bribe a spot into the magazine. KZbin influencers add a new axis to it with parasocial relationships and these lavish trips driving a wedge in that, but the corporate ness of it all isnt new

[@kristinawithak5452]

burning the waikiki candle like sage to clear out that negative brand trip energy lmaooo

[@Estefaneah]

I’m so over influencers shoving these unattainable lifestyles under the guise of it being “aspirational content”

[@lareinax1087]

More like a-nti-spirational - don‘t want to imagine how superficial some influencers’ lifestyles are🥲

[@beachbaby-qu1cr]

Let’s not forget the infamous NARS brand trip that started dramageddon 1

[@lexiemurphy417]

I still dont understand what happened there lol

[@CJAmara]

The best brand trip tbh. Brought about great content for my petty self

[@catharticmemefairy2088]

anyone know a good video about thsi?

[@lillianmonet5952]

I would also like to know a good video on this

[@khorrijones]

@@CJAmara LMAOOOOOOOOO

[@rebeccapodevin5638]

Words cannot truly express the joy I feel when Hannah uploads. She puts so much effort into her videos and the quality is incredible. She’s criminally underrated

[@dani-888]

emphasis on the criminally !

[@vmarch595]

She got shoutouts from niki and Gabi AND the welsh twins in the last week. Our queen is being seen 🙌🏻

[@georgialandie9930]

“Its like camp, except everyone secretly hates each other”- so like camp? Lol

[@minolssss]

Man I remember Jackie Aina alluding to the toxic crap she had to deal with on these trips back in the day

[@patr70]

Jackie Aina spent 12 months in 2018 going on non-stop brand trips. I saw all of them on her vlog channel called Denis and Jackie. She is literally the biggest freeloader in the beauty community.

[@thelaurenashley]

@@patr70 how is she a freeloader if they asked her to go on the brand trip AND are willingly giving her and others free products? make it make sense

[@thefirstface4575]

Lauren Ashley Right! They commented it multiple times! What were not gonna do is target one of the only black women on these trips and make her the problem!

[@HairMakeupSkinBody]

@@thefirstface4575 and Lauren Ashley y’all are queens!

[@YouTuberOnlineNow]

@@patr70 i wouldn't say jackie is but her boyfriend is. He literally complained a hotel room was too small. Excuse me? You weren't even invited you're the +1 instagram boyfriend know your place.

[@JKLOUK123]

I remember the tarte trips and thinking what’s that got to do with their make up

[@xxmakeuplover05xx]

Dote actually doesn’t exist anymore! They just stopped posting one day and their website shut down and none of the influencers talk about it anymore as if it never existed...it's so strange

[@truefalse934]

Woah, not completely surprising, but weird 🤔

[@beasttitanofficial3768]

Me: *takes the train to Berlin 45 minutes from my town* Me: it's a brand trip

[@freya683]

Amen to this be your own sponsor, enjoy your life without fame and drama

[@sarahlara8420]

I've never been "influenced" to buy something because someone went on a vacay for it. Maybe if I was the one going to Fiji 😅

[@nancyhernandez2271]

They should do like a Willy Wonka sort of thing. Like hide tickets in their products for people to purchase to have a chance to find them.

[@notaytguru8214]

@@nancyhernandez2271 that’s a MUCH better idea

[@nancyhernandez2271]

@@notaytguru8214 I mean I would almost certainly buy a product😂

[@pizzagirl71]

the only thing that brand trips tell me is that the product is WAY overpriced. Clearly i’m not just paying for the costs of producing something and a salary for the brand’s employees. Apparently I’m paying for already rich people to get more free stuff. 🙄 I try to avoid shopping from brands with really elaborate influencer trips.

[@fbdidhwbahsuxhsb]

To play devils advocate, you’re doing that with most brands anyways. It’s just not in the form of a vacation trip. Big brands have always sponsored famous people, it’s just now in the form of sponsoring influencers instead of celebrities.

[@jgerald8401]

you always were, like others have posted on here it was just way more covert b/c the average person had no visibility on these kinds of things

[@allisonhowlett8342]

i think the brand trips will be targeted more at tiktok kids !! charli, addison, etc

[@MMMMD1]

Oh god no

[@kaypat23]

sadly, i think this is exactly what is going to happen. these kids are the new power stars now

[@timingmile7030]

@@kaypat23 I am so glad because I know nothing abt tiktok and the brand trips are going to be purged from YT

[@aliceinweberland]

I believe Morgan Adams actually spoke out once about going on a brand trip and how she was treated by other influencers on the trip for being different than them or not having like filler, literally I think it was something as petty as that.

[@honeylipgloss]

i literally never understood these brand trips lol. like seeing rich people party is not going to make me want to buy your products 😂

[@DMRYeti]

I can’t even stand PR unboxing videos. These brand trips are excess to a sickening level! Thanks Hannah for giving everyone the peek under the hood. I’m a business school dean, and your marketing acumen is 👍🙏😎😌 sick. In a good way! ❤️ hello from 716!

[@KourttneyL]

Love that you’re using time stamps now!

[@gillianisntcool]

I think they’re called chapters but otherwise agreed.

[@Cat-rr3ey]

I know this is completely off-topic, but I really love your jacket. It looks so flattering on you and the fact that you matched your eyeshadow with it is so cute!

[@jessie2807]

Hannah is such a queen

[@emerdmann]

I have 2 degrees in marketing and really wanted to go further in-depth in my studies and I swear you taught me more than any other teacher has about digital marketing

[@rosereddened]

I've never even heard about this. It's suddenly made me not want to buy from Tarte or Benefit ever again lmao. There was a point in this video where it just hit me how insane our society is. None of The Hunger Games feels sketchy or dramatic anymore.

[@Katlynboaty]

I cant help but think of Olivia Jade when she got into USC by faking being on the row team and her vlogs saying she had to talk to her professors that she will be traveling to Fiji for work 😂😂😂 for a brand trip !

[@TheLithiumluke]

In my memory, the first ever brand trip I can remember seeing was in like 2011-2013 when Sigma sent a bunch of the really early makeup youtubers to Paris. They sent like Petrilude, Xsparkage, Suzy from MacNC40, etc. and they each picked a famous location in Paris and made an eyeshadow shade inspired by their chosen place. Those eyeshadows were then made into a palate that was a really nice color story and was really good. I like that kind of brand trip where there’s a greater purpose rather than just watching influencers on vacation.

[@designgirl96]

The first beauty trip, but wasn't a HUGE deal, was actually in 2012 when Sigma took beauty influencers to Paris and each person created a shade in the Sigma Paris palette.

[@Author.Noelle.Alexandria]

THAT actually sounds pretty cool.

[@minolssss]

At the time it felt like HFTT's discussion of affiliate links and undisclosed sponsorships coincided with the height of the overseas luxe brand trips, which really made me side eye the influencers going on them

[@Fangirlfit]

Tara Mooknee, Sarah Z, and Smokey Glow all in one day?! We are feasting tonight my friends!

[@inventedcool1076]

get out of my home page lol

[@Amsayy]

Hours of content baby!

[@CatBarefield]

Right? Ahaha

[@amandaski]

Okay, so I know Sarah and, clearly, Hannah, but WHO IS THE FIRST PERSON?! I must go find out!

[@inventedcool1076]

@@amandaski she is hilarity personified ❤

[@yourguardianangel1228]

I need to buy more candles, they’re the only things keeping me sane.

[@smokey_glow]

This is my inner monologue

[@violetgoggles3272]

Same here, I can’t go through the day without my favorite candle

[@charmaineespeut4627]

The Black Gold Lux Brand have some great candles!

[@tesslydon6925]

Evolution of family vloggers? Would love to see the rants.

[@smokey_glow]

It’s in the works 😈

[@alexaflores3940]

@@smokey_glow yess

[@ak-no2wo]

It is so great to hear someone educated speak on all these phenomenons and put it all into coherent words.

[@OhJuicy]

Why did I do her greeting with her 😂 sat on my bed going “Hi friends! HellO, hI, I hope you’re having, an amAZING day today helLO!”

[@sarasilvera8608]

Meee all the time and I do her outro too 😂😂

[@khanhfident]

I say “hello” all the time now. 😂

[@maricarmenm3718]

same

[@CatBarefield]

Saaaame

[@meghansullivan6812]

i do the same hahahahah

[@kassidywedemeyer6856]

Mahalo (thank you) for putting in effort to say Waikiki right. The Hawaiian language is endangered and it's really important for our words to be pronounced correctly.

[@mommy2rae586]

I had no idea the Hawaiian language was endangered! I will be doing more research into that! Thank you for teaching me something today! ❤❤

[@abcefg4504]

@@mommy2rae586 because the US took over and ruined stuff. Like what they're still doing to their current colonies.

[@kassidywedemeyer6856]

@@mommy2rae586 I'm glad you learned something new.

[@_synthium_]

@@abcefg4504 like they do to literally everything they touch 😋✌️

[@isabella-wd7lu]

I really appreciate how much time and planning you put into your sponsorships. Even with having a sponsor almost every video you're still so thorough and considerate of our time and money. Thank you for not being a sell out and go get your coin !!

[@smokey_glow]

I try so hard to space them out and make them good so I really appreciate that 💓

[@samiammiller]

It’s really interesting to listen to bigger influencers like Manny and Laura talk openly about their relationships with brands in recent videos like their declutters! Would also love to hear you talk more in depth about how the pandemic and other factors have changed the industry and where you see things going!

[@LeaNezz]

I would love to see what a glossier brand trip would look like or milk or other “trendier” brands

[@shearsparkle]

Yoga/relaxation retreat? White with green plants? Yummy sushi?

[@haleybrotherton6219]

@@shearsparkle damn you knocked that out of the park. Accurate 😳

[@jordynshumpert]

Sephora collection has done brand trips ‘recently’ (I don’t think any during the pandemic obvi) and it’s basically going to classic famed cities and doing shoots + tours. Like going to Paris, Berlin, etc and having a couple shoots then touring the city. Pretty much like the rest of them, but more focused on the vacation aspect of the trip with a sponsored vlog and a BTS for the photo/ad shoot. It’s interesting how little it has changed. It’s changed just enough to not feel slimy.

[@LeaNezz]

@@shearsparkle trying to think of what citiy they would go to hmmm

[@celiahunley6281]

@@LeaNezz i could see it at a “trendier” city. maybe somewhere in italy??

[@pluto-moon]

If you don't want to buy the blue light glasses (or don't have enough $$), you can put your computer in night mode and it adds a filter that softens the blue light and helps you not stain your eyes !!

[@hannahstolzer2085]

I know iPhones can also turn on an automatic red light at sunset (or any time of your choosing) to prevent blue light at night

[@em84c]

I have Samsung and I have the blue light filter on 24/7

[@pluto-moon]

@@em84c me too! Its great :)

[@chairslatte]

Tarte's PR list is a nightmare too. I remember Jackie Aina reviewed a product of theirs and said she didn't like it and then she was pulled off the PR list. She then called them out for that and they put her back on. This as well as their brand trips are one of the reasons why i will never buy from them lol

[@user-hp3kz6bo5i]

I feel like we have crossed what I call the “Black Mirror” threshold with social media and online marketing but for some reason we don’t talk about it enough. Or it’s just my age.

[@niamhm4109]

Could you maybe elaborate?? I don't get this 100%

[@user-hp3kz6bo5i]

@@niamhm4109 it’s like the stuff of sci-fi movies are happening in real life. If you’re 20+ like me, you never would have imagined influencers to be an actual thing, let alone brands investing money on a promotion scheme like brand trips. It’s honestly surreal 😭

[@shinyumbreon696]

Okay good this isn't just me. I felt so old trying to figure this out. Like "Why does sending already rich people on a free vacation make me want to buy makeup" and calculating how much saving it would take to finance just one of these trips on my own. (Spoiler alert, the answer is "too much.") They can't even claim it's aspirational because it's so over-the-top and extravagant. I can't imagine myself ever being able to go on a trip like this, so there's nothing left but the grotesqueness of it all.

[@user-hp3kz6bo5i]

@@shinyumbreon696 pretty sure it's to do with the influencers' parasocial relationship with their fans. It's worse than celebrity endorsements, because youtubers like to diminish or hide the fact that they have production teams. Here I thought this was just a thing you read in dystopia novels from my teenage book collections lol.

[@latinjewel16]

I 100000000000% agree !!!!!!!

[@alexibarra6117]

Off topic but orange is a pretty color on you !

[@tyrapryce4006]

Thank you! This is the perfect de-stresser during finals! 😩

[@nolit.5554]

dote literally couldn't bounce back and doesn't exist anymore LOL

[@whitneypeytonmedia]

“Tell me you’re being paid for this positive review without telling me you’re being paid for this positive review”

[@nlmrtnz]

It’s been 3 months and yet I’m still expecting the Glowmas music at the start of each video 😭

[@leila-dh1ww]

I also remember that Morgan Adams was bodyshamed on one of these trips by the other girls who couldn’t understand how she had such a big following. I felt so bad for her!!

[@Robin-no8cu]

Bingo! You busted them! This is exactly why drug company reps can no longer give swag, trips and meals to physicians. Really enjoy your channel. By the way, the tangerine looks great on you!😊

[@bridgettepierce7144]

Now they just donate money to their business and the doctor sees that money later on as a "bonus"

[@racheleisele]

You look so good in that Creamsicle orange color omg. How does one pull that off!?

[@di3486]

An amazing warm undertone (my green-ness is massively jealous)

[@stanislavlushenka]

this video might have to be made in a few months but a really interesting video made by you that id like to see would be about how specifically covid has affected influencer culture and influencers and youtube and how it changed them and how viewers have changed in how they interact with them

[@smokey_glow]

Oh absolutely. I’m going to wait until things truly are more “normal” but that’s something I’ve been keeping an eye on for the future.

[@angelcries14]

I recently started commenting on your videos, and I want to say I always appreciate your interactions with us and your appreciation to your viewers! You make great content and are a really good voice for the community!

[@smokey_glow]

thank you so much 🥺♥️

[@TheJollyFatElf]

I know you didn’t ask, but I’d love to see you do one of these evolution videos about Hyram...especially with the allegations of undisclosed sponsorships, etc.

[@MMMMD1]

He’s not even a licensed esthetician is he?

[@TheJollyFatElf]

@@MMMMD1 no, he isn’t.

[@miafranca3399]

@@MMMMD1 he says in every video that he is not

[@MMMMD1]

@@miafranca3399 clearly I don’t watch his videos if I had to ask LOL- anyways I don’t know why people listen to him if he is not a licensed esthetician. There are plenty of others who are licensed such as Sean Garrette, Labeautyologist, Tiara Willis (makeupforwoc), etc.

[@shannonperez3779]

The amount of Smokey glow content these last weeks has me quaking

[@thankunext5602]

same

[@sofiaarmendariz7539]

My psychologist just recommended me glasses for blue light since staying all day in online classes really hurts my eyes and makes me cranky so besides the super amazing video the sponsorship actually helps hehe thanks💓

[@smokey_glow]

It’s a product I was a little skeptical about but after trying them I literally can’t imagine not using them, especially with the hours I spend on the computer. I hope they can help you out like they helped me!

[@sofiaarmendariz7539]

omgg thank you, we stan a healthy icon💖

[@nadjadjenic2782]

I remember when Tarte launched the mermaid collection, and every single influencer on earth went to Fiji to promote it 😆

[@chescawest]

I think a lot of your audience will agree with your perspective, myself included. But I watched a Jackie Aina video yesterday where she talked about someone calling her out for being “too rich for a top loading washer.” Which makes me genuinely believe there is a faithful audience for flex culture and wanting to see influencers only live in luxury to an extent. And in turn, these trips.

[@taiagavel9250]

As a former bath and body work employee Waikiki beach coconut is one of the best it’s not just coconut it’s like a blend so it has a very unique smell 10/10

[@heyitsamyjay]

I never hear anyone talking about the Revolve trips Tessa Christine and Alex Centomo always went on, it always feels like I hallucinated Revolve and the Coachella Revolve festival

[@smeoa2710]

they always seemed semi down to earth to me because they would travel in their little friend group all the time not just sponsored stuff

[@tangerinefairy0]

You should definitely look into influencers who get sent products by companies and then sell them on depop. This youtuber Ruby Lynn did a Princess Polly try on haul and her depop was full of pieces she “loved” and it’s just bizarre

[@sarahbritt2001]

this is late but, Remi Ashten did something similar when she attended a Revolve event to somewhere tropical. She would post a photo in the bikini (or outfit) and within 24hrs she would post it to her Poshmark account.

[@scler8453]

Brand trips just remind me of how much margin these brands are getting from me. As I get older, I really find myself moving away from brands that have a huge KZbin/influencer presence. It’s starting to feel tacky

[@lainelyons8243]

I am surprised you didn't bring up the Nars influencer trip. I feel like that trip changed the landscape of influencer trips

[@Puppetmaster-pm7yp]

Another thing about brand trips that I’ve noticed is that there is always at least one person that is left out of everything, ignored, and kind of bullied by the other influencers. They end up having a miserable time and when they say something all of a sudden the other people on the trip are like “omg girl why didn’t you say something?! I would never leave someone out 🥺” Morgan Adams talked about this, that because she wasn’t like the rest of them they treated her like garbage

[@kyra6744]

i just realized that most of my favorite content creators here on youtube have around 300k and they all work so hard, i got so excited when i got this notif lol

[@melissacoviello2886]

I think bigger influencer recommendations are just perceived as regular commercials. So I do still think brand trips would be beneficial but not as much as it once was. Product placement alone still gets people to shop products.

[@rozinan7400]

I feel extremely dumb. Spending an excess amount of my money on all overpriced cosmetics knowing these companies send so many people on vacations.

[@brandon_bui]

Hannah woke up and said….”bun”

[@trinzy3000]

I could be wrong but I’m pretty sure brand trips have been around forever only instead of social media influencers attending, it was beauty editors for magazines. And when 80s babies like myself would read Seventeen magazine and YM et al, there was a very good chance that the products being recommended to us were from brands who wined and dined them only we never saw it. I’m actually kind of glad that brand trips were kiboshed this year because I actually started following people again like Jamie Genevieve who I had previously stopped following because I felt her content had gone from makeup to just brand trip vlogs and that’s just not my jam!

[@Uncovertheuntold]

Exactly. I was thinking the exact same thing. Press trips have been happening for years, long before Instagram, for mainstream media and journalists!

[@carpediem4091]

For blue light: if you search in your PC you're probably going to find a blue light filter and your smartphone will also most probably have a night mode ( which is a blue light filter). You can still buy the glasses for the time you can't use those filters but if you, like me, have prescription glasses, they're probably be insanely expensive with this filter on top of everything you already have to pay for.

[@TiredKnitter]

I wonder if they'll start courting smaller and mid size influencers for brand trips since they're seen as more trustworthy right now and you probably wouldn't have to spend as much on them to give them a vacation they otherwise wouldn't be able to take