The Brand That Sparked A Techwear Obsession | Behind the HYPE: ACRONYM

Since 1994, ACRONYM has amassed high-profile supporters and collectors, including John Mayer, Travis Scott, and Drake. 26 years later and a laundry list of collaborations with Nike, Burton, and Stone Island; Errolson Hugh and Michaela Sachenbacher are still at the height of their game. This is how ACRONYM launched a new niche market and brought cult street style to the masses.

[@ThisIsAntwon]

Good intro to the brand particularly as you mentioned the importance of Acronym as a consultancy rather than just a manufacturer (they were also consulted on the creation of Arc'teryx's urban-focused line Veilance and Tilak Poutnik). Looking forward to seeing what the rest of this season has to offer and hopefully picking up another piece or two to review on the channel 🔥

[@goldwyntrades]

best techwear channel in the game rn.

[@ThisIsAntwon]

@@goldwyntrades Thanks very much! 🙏🙏

[@gxuum]

Hi antonio

[@ThisIsAntwon]

@@gxuum 👋

[@YlisseanShepherd]

M'lord!!

[@DF-qv3bb]

Even though I have yet to purchase an ACRONYM piece, it still remains one of the most intriguing brands in fashion. Thank you for making content like this. PLEASE make MORE content like this. Peace.

[@campkira]

outdated now.. since most their tec are from before 2010... never will buy one.. overprice and kojima colla don't resell worthless due to shitty game..

[@cloud8639]

@@campkira name one luxury brand that is not overpricing to u. Otherwise, this price range apparel is just not for u, and u rly don’t have to hate on it. But I do think that he haven’t rly brought out pioneering stuff for his own brand since 2017-2018. The thing is they are also a design agency so prly some stuff u like are heavily influenced by them

[@ajww94]

Errolson seems like such a genuine dude

[@kiketsunoningen]

until you see his virtue signaling

[@campkira]

mark up 1000% he better be or t he customer will drop him like hell... fragment are in trouble... nobody buy

[@bonkf]

@@kiketsunoningen I like the guy, but the constant sjw Insta stories are a bit much

[@kiketsunoningen]

@@bonkf its pretty well known by people who know him that all he does is take in propaganda and spew it out to look woke when in reality he's a 50 year old who has no children... luckily for him that wokeness scored him a 6/10 30 year old girlfriend who posts sub-nude pictures of herself on the internet

[@bloodredhorizons3369]

Oriental Quiet lol thaught he mentioned in a podcast, don’t remember which one, that he actually has a child...

[@theantisocialsociety7417]

This man really said "death standing"

[@PhucPham1]

"Death Standing"

[@golden_boundaries]

Barking dogs seldom bites. Research zero, barking 100 = recycled materials.

[@campkira]

outdated now.. since most their tec are from before 2010... never will buy one.. overprice and kojima colla don't resell worthless due to shitty game..

[@golden_boundaries]

@@campkira hey smartphone smart. Death stranding, not death standing.

[@theantisocialsociety7417]

Like bruh

[@drex5160]

Well it's the first stand game😂

[@hillaryokwi]

The voice behind these videos is just ahhhhh🙌🏿🙌🏿🙌🏿🙌🏿🙌🏿

[@user-gz1ej4ig1q]

This is one of the best series on KZbin, keep it up!

[@yxXRayXxy]

me watching this video impressed and full of needs... knowing to well i can't afford this stuff... even second hand.

[@AA-hi6os]

This should have and could have been longer.

[@OneMeInMyself]

This is sooo well made thank you!!

[@DeathScy7he]

I look over to where all of my acronym pieces are hanging and can't help but smile and tell myself I have 0 regrets and they are worth every single penny.

[@treebark5792]

Lies

[@cloud8639]

@@treebark5792 It’s the same situation for me, so u can just cover ur ears and telling urself these r lies

[@treebark5792]

Stay high in the sky @@cloud8639 buddy o pal and out of this comment section

[@yawg333]

@@treebark5792 you sound corny as hell. i understand you cannot afford acr but no shit talking please...

[@tatsumakisenpuukyaku9279]

I bet that couple began in architecture then entered to the business of tailoring.So revolutionary minds and inspiring creations.

[@1Daxae3]

Thank you guys for this awesome video! Errolson seems to be the greatest dude to have a conversation with,so much knowledge. I wish he would be featured @ JRE

[@deadsea6714]

Why am I so invested in this channel

[@hnguyen218]

I can't fathom the fact Campout is behind the Mr. Rogers narration! IYKYK

[@azaniaafrika9862]

Thanks for the introduction

[@6tbm]

so cool to see errolson smile, he looks so serious when he models, that's refershing

[@MrDedpool1]

Interesting that Hugh takes inspiration from karate, but could've fooled me with all that Muay Thai imagery in the promo photos

[@mateopuig7699]

these videos are so fucking underated, the production is rlly good

[@ambarishj3314]

it is so irritating whenever people say "zero marketing". It is not true. There are various types of marketing and they chose one over the other. So never say zero marketing, especially for a brand like these.

[@Thund3rstone]

Exactly. He really needs to read "Pattern Recognition" by Gibson.

[@puertousbmonkey]

people tend to get confused with "advertising"

[@ShimronRozario]

Keep putting more of these videos!

[@rustyd3817]

Dope segment, great designs

[@jamfountain8702]

Timeless pieces!

[@dearkis1927]

Pls Keep doing this series

[@mclovin6537]

Hugh, the legend

[@AaronChameilo]

Nothing tops this series line on KZbin 🔥

[@remytron83]

The only issue that I have with ACRONYM, and other design houses is the sizing. I’m physically fit 6’3” & 265 lbs guy that typically wears XXL in tops and 38-40 in pants but can never find “couture” in my size. There’s an untapped market for us that mo On my way! is willing to dive into.

[@HCoreSoldierKili]

check ou enfin levé. similar styling, similar technical fabrics but it's all made to order. you can literally get the pieces tailored to the last detail. price point is also significantly lower.

[@bloodredhorizons3369]

For the pants you could check their „ultrawide“ pants like the p22/p27/p30 but of course there are way more of this type of pants just these three as a reference... These cinch down from oversize so you could go for the lengt and they should still be able to fit you.

[@ronthemogul]

Out here dressed like an Akatsuki member

[@Hellamoody]

If they released some pieces with the red clouds, I might actually lose it

[@livibam]

I was an early adopter of acronym.. As was Eric Clapton.

[@pinky6899]

high key boutta cop this shit

[@carrieanderson132]

Wow that's dope

[@tunglamduong3000]

If anyone happens to know the name of the beat in the beginning of the video it would be very much appreciated. Shazam/Soundhound didn't help me in this case.

[@VJSkinnyBones]

UNA LOCURA!

[@rotisseriechickenlover-jb4cc]

Dope

[@a.ffirmative]

Errolson, that's an alpha fucking name

[@paulk8564]

Techwear is on the rise, I'm seeing a lot of it now

[@nicxi8629]

it was always popular in asian fasion

[@meofjack9644]

@@nicxi8629 bruh on the rise it's been known since like a couple of years back lol

[@nicxi8629]

@@meofjack9644 why are u replying to me

[@liamlafleur9211]

K A R A T AYY

[@sirgeorgioalastrata4104]

Their stuff is not for me but I respect it 💯

[@yakuzakasaima]

HOLYSHIT IM FAST.

[@AllPureSkill]

Damn that's hard

[@Tiger24kicks]

I wish he would come back to Nike

[@ss-g7301]

Someone knows the beat at 1:18 ?

[@Adonis-qb5ze]

He is basically techwear jesus

[@fm.s07]

I wear a lot of cav and stone island cause I like the simplistic techware I would wear acronym if it wasn’t expensive as fuck

[@bogdanshymanskyy]

nice vid but man death standing

[@newleo3115]

I shop at oth now

[@staticicon]

i saw this style in Japan many years ago before this guy made it more popular of course Nike wasn't involved

[@danial1629]

Heartagram

[@junito1008]

ACG

[@ansika2040]

they should design clothing and spacesuit for the people who are going to mars

[@tidyroad1857]

Acronym's the best in the game, though my wallet can't say the same. Also, just gotta point out, isn't that Sarnai Manshuk and not Michaela Sachenbacher?

[@youngkt6939]

What's the dopest clothes out right now ?

[@shafserious2805]

Stone island jackets- see my vids

[@youngkt6939]

@@shafserious2805 really ? ite

[@spybooth1235]

Fucking goooood

[@zou201]

try not to like and comment before watch the video full till end, but i can't LoL

[@aftermathez]

pen acronym cuma pasarnya bukan orang kaya kita 🤣🤣

[@Interstellar.1]

Love the brand, but sorry can't afford a $1000 jacket

[@daandebeaufort2067]

Stone island was doing all this 30 years ago and is still super populair in Europe and Asia

[@kinalpatel6522]

hi

[@yfixedmedia]

I'm speed

[@gabrielgaya163]

That dude Errolson look very much alike Pixies guitarrist Joey Santiago.

[@MegumiHayashida]

Anyone knows where i can get some legit presto besides StockX?

[@p5rsona]

Love the product, fucking hate hypebeast for all the damage done to the industry.

[@mcferson6954]

I’d look like an idiot wearing that attire.

[@memopinzon]

POORBOYS WW@!?!?!??!

[@finleywilletts8917]

❤️

[@dgayle2348]

look y'all i'ma come clean: i'm not interested in acronyms clothing for the sole fact that its expensive as hell. does anyone have any cheaper alternatives that look decent? I'd do Nike ACG but i don't like to have the nike brand showing on the pants cause then i feel boxed into nike shoes.

[@prathyamoinam5641]

Guerrilla Group, Enfin Leve, Riot Division just the top of my head. Rest, there are a lot of veterans of these functional clothing who can point you, that is, if they see your comment. Cheers!

[@MacMan2152]

maybe Y-3?

[@JayJay-jv2wd]

NOT IN THE BEHIND THE HYPE ALBUM YET

[@SeekoGT]

This was cool, but a little sterile? This piece is missing a lot of the functionality features and style that the brand carries and represents.

[@newtonnandy9977]

That’s the worst karate (空手／カラテ) pronunciation I have ever heard ngl!!

[@ohjelmointi]

Yeesshh

[@SerChade]

When you got a bunch of shit hanging off the fit, you know that only celebs and teenagers gonna wear it.

[@yawg333]

its all for utility but you can talk shit since you cant afford it or get to explore the utility

[@toastymnl]

death standing?????

[@blindfoldme4841]

Who has only fans

[@lilbigman00]

Bum

[@ded5736]

Fuck death stranding, deus ex coat all the way.

[@AaronAtkinsHonorableChairman]

why do we watch these five minute corporate ads for clothes we cant afford. they got us to participate

[@RichardWilliams-sn7tt]

Techwear: specifically marketed towards out of shape gamer types to feel athletic, cool, and tough. What a fuckin joke.

[@manamiemyr]

there are 2 types of people in this world; those who can afford Acronym and those who don't deserve it.

[@magdentim]

Check out Riot Division. These guys make acronym raise its guts.

[@MandoRick1978]

I'm not enough of a tool to wear this stuff. Certainly attracts a type.

[@yawg333]

youre a soyboy bro

[@ohweezuschrist]

you cant afford it anyway LMAOO

[@MegumiHayashida]

My only problem w/ this guy is the fact that he has the audacity to sell pockets for $300 simply because he has no competition 😩

[@AntoineThisdale]

Its been a great 15 years. Video's a bit late however... ACRNM is dying a hard death right now.

[@kjui4827]

how so

[@AntoineThisdale]

@@kjui4827 Lost its design identity. No longer innovating within the brand or genre. manufacture now in china to save money. Cheaper goretex (thinner, less overlap safety) and materials. Construction quality noticeable lower since '18. Acrnm's presence in hollywood has taken a lot of time (for a great amount of money of course) and the brand itself has suffered. Also the end of multiple collabs probably stopped the filtering of "less good" designs, which all bled into the main brand.

[@kjui4827]

Antoine Thisdale damn thank you for the good reply actually learned something 👍

[@TheEternalEast]

@@AntoineThisdale How do you see their future playing out? I was gonna buy their pieces now that I can finally afford it but now I'm thinking of putting my money elsewhere

[@AntoineThisdale]

@@TheEternalEast Frankly i don't know. Its been pretty disappointing since 18. The quality won't come back and the prices won't come down. So unless the Tech/Functional comes back in force, i don't really see the point. We'll see in 21. You can tell the current lineup is not working by the amount of stuff still available on the website, too.

[@shilpataranga7394]

Dear friends, JESUS CHRIST will heal COVID-19 and all the problems 100% as per his words. He is the HEAVENLY FATHER.

[@shafserious2805]

🤣🤣🤣

[@charnwafung6649]

Cringe

[@sofieah6769]

who wears this but rich people who don't have a 9-5? Like who pulling up to the bar with a box zipper compartment on his chest like a tool.

[@numbaonestunna4806]

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