The 10 Most Influential Designers of the Decade

The decade that stretches from 2010 to 2019 brought about some of the largest shifts in fashion we’ve ever seen, culminating in the full realization of concepts that had been set in motion over previous years. Perhaps the greatest shift was the fact that streetwear and luxury fashion finally co-mingled in ways that had never been accomplished before; within 10 years, every luxury label was looking to create the next big sneaker silhouette while streetwear labels were graduating to the runway.
When the 2010s began, many fashion houses were barely concerned with menswear offerings. Instead, men were offered buzzy brands that upgraded tailoring, often with youthful sportswear or blue collar touches, accessible retooled heritage and designers with uncompromising visions, albeit visions that didn’t make for appropriate officewear. Still, from humble beginnings came the movements that eventually unspooled the stiff confines of men’s clothing.
Though the ‘00s saw some early dabbling, menswear’s boundaries were too firm to be fully challenged. Consider New York’s Cloak, an early 2000s effort that was revelatory at the time (Tim Blanks described co-designer Alexandre Plokhov as an outsider in 2006), but now looks comparatively tame. These were the baby steps that guided menswear’s growth; from the workwear boom of the late ‘00s/early ’10s to early stabs at codifying what would become athleisure, this was the decade that shaped what menswear will become in the ensuing years.
The listed designers were key in subverting not only menswear norms, but also transforming industry and cultural expectations as a whole. Though there is a lack of women and people of color, the fashion industry’s glass ceiling is finally showing some signs of giving way.

[@HYPEBEAST]

Who would be on your list of the 10 most influential designers of the decade?

[@ryanbarnes6671]

how do i watch this

[@eduardomorales983]

I think Jerry Lorenzo might be on this list and at top 5.

[@lnnrt0161]

Kim Jones

[@LloydAlmighty]

Forgot Dapper Dan

[@jhoan_roa]

you forgot Jhoan Roa

[@khaliqspruill8284]

Comments don’t understand the difference between best and influential

[@timon20061995]

Most influential to whom? Designer or high school kid? Kanye West as a fashion designer is a joke in the fashion world. How about Raf Simons Dior collection that mix with ready to wear and Haute couture? Just because it's famous doesn't mean it's "influential" to all of us.

[@brabboooo]

Timon I you still not get the difference between influential and best

[@timon20061995]

@@brabboooo well frist there's no "best" cause that's personal opinion.Second influence to whom? U really think designers world influence figure would same as high school kid? Seems like you don't get my point.

[@brabboooo]

Timon I i agree with you but in the last year every person have a pair of yeezy or something off white, you can’t say that kanye is irrelevant in the fashion

[@timon20061995]

@@brabboooo Yeezy is desgined by Mark Smith who's also the creative director of Nike. Kanye West wore it so all the kids found out about it. That's exactly what I meant. Designer influenced by Mark Smith design but kids influenced by Kanye West wearing it.

[@dsats]

Amazing how Japanese fashion brands always play an important role in the world's fashion given its small population.

[@xkmto]

​ Get Bamboozledツ it's only really crowded in the city centers like shibuya. the suburbs are still chill

[@chakra9ine89]

Italy has a population of 60 million and a lot of famous brands like Gucci, Fendi, Valentino, Ferragamo, Armani ecc

[@RonaldCamasura]

Japan brings out the most influential designers PERIOD.

[@alexuemura2353]

i wouldn’t really call it a small population but i’d say influential

[@campkira]

not really all they care just made limited product that average people will never get....still lottery for get shit....

[@TheOskar0123]

This list can be complete without Mr Kim Jones he is easily top 5 designers of the decade.

[@alonzosepulveda5852]

Oscar Idrovo no cap

[@guillaume1713]

Lmao

[@bloop000]

fuck kim jones

[@bluestripfiend9426]

my Dior don't know no Kim Jones

[@julianperez5457]

Really put Virgil before Raf wtf

[@barbaroja.mp3]

and Kanye... this list is defo shit tier. Virgil has made a career stealing other designer's work.

[@kaimakesvideos]

The list is most influential designers of the decade, not best

[@dmac5108]

Rick Owens above all of them smh this list trash

[@karadsjm]

Imagine not realizing that it's not sorted from worst to best LUL

[@mimeyman80]

D Mac again, Most influential, not best. Although I do believe rick Owens had his aesthetic stolen from him by basically everyone(including Kanye) making him easily top in this list, it’s people like Kanye who further spread those designs/ influences onto the masses. The reason why rick Owens didn’t do that, or isnt credited for doing that is because he taps into a luxury market that very few can afford, which limits the influence on everyday people

[@4thlinerforlife]

it's sacai's turn in next decade

[@deyseemetrollindeyhatin]

Sacai has another year or 2 then that it for them

[@deyseemetrollindeyhatin]

Daniel Lee will be top 10 next decade

[@campkira]

a better quality sacai balzer... for start right now... it still shit...

[@ghostylo888]

Guys this is not a top 10 list

[@adamchorfi2766]

i know but rei wasn't that influencial this year

[@micotan2881]

@@adamchorfi2766 &

[@hem7483]

what a well made video!! Thanks for the quality content✨✨

[@tomasvykydal1202]

Yohji? Kim Jones? Tisci?

[@Team3stripes]

I agree with you... I also don't consider Kanye, as much as I love him as a designer

[@deyseemetrollindeyhatin]

Tisci definitely influenced tons of people when he was with Givenchy, but his time at burberry really ruined his image

[@stephanvandan893]

@Alpha Barry but still, it's one of a kind and groundbreaking tho

[@bubblebutt4919]

Tisci for Givenchy was big, Burberry ruined him

[@alfairsoft]

nigo left in the dust :(

[@AaronVira]

he would be top 10 of 00's

[@TheOneGuyUKnow]

wtf has nigo done this decade with human made or uniqlo that has been as impactful as anyone in the list

[@alfairsoft]

@@TheOneGuyUKnow wtf have you done

[@TheOneGuyUKnow]

John Cernava my mum

[@davidbourbon6223]

Fax NIGO started an empire with HUMAN MADE

[@arceustheo]

Where tf is Yohji Yamamoto

[@truextc3569]

arceustheo great designer but sadly not greatly influencential this decade

[@Vivacomunismo]

Not as influential this decade

[@nos4a2_]

yohji yamamoto should have been on the list

[@GabrielBaradee]

what a great video and truly great designers. Sadly that not even one designer was added who is focusing on sustainability.

[@memopinzon]

GEOBASKET

[@charlespryce5691]

Sick video

[@markwillykellermann5519]

Kawakubo and Owens belong to the 1980s and 2000s, respectively. For the 2010s, I'd add Tisci and Jones instead.

[@markwillykellermann5519]

Can you at least learn how to pronounce the names of the designers?

[@Monisticithrone]

Mark Willy Kellermann I was thinking the same thing

[@campkira]

they are people who good with name...

[@OneMeInMyself]

So interesting 😍

[@alexdc03]

ralph lauren hits every decade

[@TNMUSlC]

lol

[@LloydAlmighty]

Lmao

[@libtardowned260]

what the fuck are you smoking bro

[@andyooi]

some of these people in the comments don't realize that it says top most influential not top 10

[@jacopo3728]

Oliver John LYNCH no dumbfuck

[@Vivacomunismo]

@Oliver John LYNCH so taylor swift is the best musician this decade right? Gtfo with that bs

[@jgw840]

you guys used a jil sander image for phoebe philo's part

[@GodLuke3301]

The funniest fact (or joke) of the Decade Virgil Abloh is a fashion designer

[@elis8851]

Virgil is a king

[@savedeion749]

GodLuke3301 just because he’s memed on doesnt mean he isn’t a designer lol. The 10 collection was an insane and maybe best shoe collab ever done

[@GodLuke3301]

@Oliver John LYNCH chill dude

[@leoruiz2956]

Where tf is Mr. Kim Jones?

[@emmanueljohn6560]

Kim jones overated

[@wsollnti]

please drop instrumental links🙏

[@garythesnail7631]

Raf on ma jeans , shoes Rick Rick 😤

[@robert1492]

Who’s the model at 0:42 ??

[@davidbourbon6223]

Rei Kawakubo is a creative legend 💫✍🏽

[@y.yasemin]

Virgil Abloh did a great job

[@hakim3223]

Clothing makers are super !!!! When they dont fall apart

[@CWGriswald1492]

Rei shouldn't even be on this list let alone #1. Where's Kim Jones? He introduced hype to the luxury market with the LV Supreme collab (whether you like it or not)

[@CWGriswald1492]

Also..Very cliche but where is Jerry Lorenzo on this list?

[@yessirski5184]

@@CWGriswald1492 jerry lorenzo was very big in the hypebeast-streetwear community. But in the whole of fashion? i dont think so. (sorry for the bad english BTW)

[@CWGriswald1492]

​@@yessirski5184 Isn't this Hypebeast's channel though? And when H&M, Zara start copying his designs, I think that shows that his influence is very mainstream

[@yessirski5184]

@@CWGriswald1492 you're right. but again, zara and h&m be copying off everyone lmfaooo

[@nileshrodrigo9495]

realistically speaking, everybody else on the list is inspired by Rei. while her CDG shows contain a lot of couture/show pieces, the actual wearable stuff is sick and heavily acclaimed. also, I agree with you about Kim Jones; he's in the top 5 of this decade.

[@ARTY.CREATION]

REALLY LUUV

[@stephanvandan893]

Where's Yohji?

[@chacon6549]

No HBA? They started a whole change

[@purpleswag2313]

Miuccia Prada

[@chaddyormillo1164]

My number one above all is JOHN GALLIANO for MAISON MARGIELA after his hiatus he returned made a comeback it is pretty evident he never lose his relevance as a genious. Gareth Pugh and Richard Quinn could make this list even Kim Jones for Dior. I love Viviene Westwood and Rei Kawakubo. And RIP to the legends Alex McQueen Gianni Versace and Karl Lagerfeld even they are gone thier influence lives on. ❤💜💛💚💙💖💋m

[@Noir_Deity]

I second John Galliano. Some of my favorite pieces came from his Margiela.

[@chaddyormillo1164]

@@Noir_Deity I love Margiela as well John redefined the house in a genious way 💖

[@jaimylopez9448]

Chaddy Ormillo nobody tops Galliano at Dior. I know its not this decade but that still is the best i have ever seen in fashion Btw i think Jones makes Dior look like H&M but that is just my opinion.

[@HahaItzNathan]

I really wanna know why Virgil and Kanye were were placed higher than Jun and Hedi. Jun is legit a pioneer of the whole Japanese grudge aesthetic. Many brands wouldn’t have existed if it weren’t for him. As well as Hedi. Hedi shaped the whole “menswear” aesthetic. Without him, half of y’all wouldn’t even be wearing Chelsea Boots or heeled boots.

[@ghostylo888]

Yes but it's about who was most influental and not about what they have done for the szene

[@ccsconnor7705]

Jun Takahashi kinda shit himself the latter part of this decade and Hedi Slimane, hasn't done anything since he left YSL

[@ctrlaltcreate3827]

Bro how many high school/middle school kids/adults tried to dress like Hedi Slimane vs Kanye + Virgil? That is literally what influence means

[@usernamesmatter]

This isn’t a top ten.

[@Eli.fayloga]

just gonna skip how jerry lorenzo made his own “jerry boy” kinda club of people just copying him

[@robertdinex1498]

Most interested

[@benmjr-9536]

havent finished watching but whoever redesigned gucci has to be top 3. that come back was insane

[@LloydAlmighty]

Dapper Dan

[@alexuemura2353]

Lloyd Almighty no 😂 it’s alessandro michele

[@campkira]

@@LloydAlmighty He still not Influential.... but he do get positive to the brand... last time i had gucci it was in the 90's... pick up some pieace now and then...

[@ivansanchez3692]

No lie, I was watching this video with a bad stomachache and when I got up to #1 I wanted to vomit and I did and now I feel all better. Not that the fashion was bad, but I thought It was funny due to the irony. I said my two cents, thanks hypebeast i feel much better 👍🏽

[@eulisessalinas1188]

easily could've made this video a lot better. Hardly any research was put into this.

[@grzyruth9205]

Stump Beef is still my fav designer, too bad the brand doesn't exist anymore :(

[@novan3]

Voice sounds like Lynx from Complex

[@seung3484]

ANTHONY VACARELLO

[@goodgfazos3811]

Where tf Jeremy Scott

[@josephagug3715]

Am going to b on here one day

[@abdullahk.9453]

Jerry Lorenzo?

[@shivangsingh2463]

RIP ABLOH 🙏🏼😞

[@omamdani2242]

Where is @rihanna?

[@KoenSB]

uuuuhm Kim Jones??

[@zito2994]

Jerry Lorenzo own and design FEAR OF GOD and ESSENTIAL he also had Collab with Nike and Vans

[@liamholke-kohn692]

Kwachannel World eventhough he stole alot from rick owens he still had a huge impact on the decade

[@michaelomo]

FOG is a subsidiary. The entire look is based off RO with a street fashion/western twist.

[@AliceInHell]

@@michaelomo nothing wrong with that

[@garconworldwide8475]

Ian Conner?

[@raymondbenedict6056]

Where's ma boi jerry?

[@benmjr-9536]

3:37 anyone kno who that cute lil model is?

[@mauriciocabreralozano5187]

braina laviena

[@noahcherkaoui437]

JUNYA!

[@thinkfiend]

I wanted kiko kostadinov on here

[@matmart3812]

He's too new but yeah he's definitely one of the best designers atm.

[@darienmccrary]

2030 I will be on this list

[@jonathanedward5062]

Almost all men, in fashion...feminist be flippin'

[@arianatorsmiler9946]

Wtf ! The richest fashion designer is a french women 😂 and those are just stylists! You know ... I truly believe that there are men that aren't like you ! Like seriously ??

[@diepunk1545]

Where’s Ian Connor

[@Danny-bv6zv]

Now a bag of toilet paper is worth more like any of these.

[@teonblanco3390]

No Kim huh?

[@eyeshatewar]

this list makes me want to puke virgil are u guys srs??

[@prodhbe7042]

????they didn’t say best it said most influential why wouldn’t he be on the list

[@ThaBeast123a]

"Most Influential"...not best

[@eyeshatewar]

Yung Kei what’s so influential but stealing designs and putting air quotes on everything??

[@ThaBeast123a]

neo how are you this dense?

[@eyeshatewar]

Yung Kei how are u this stupid? Please explain how in any way he’s influenced any good part of fashion

[@rockboyznative]

No Pharrell mention?

[@jdell2477]

Virgin apple

[@cristiancoman100]

What did that means?

[@BigahhTex]

Cristian Coman virgil abloh

[@013Cosmos]

How is jerry Lorenzo not on here

[@013Cosmos]

Or Kim Jones wtf

[@TBgunsandbutter]

Virgil, back in 2012 you designed garments so i could elevate my stuntin' level to " untouchable " RIP Mr Abloh

[@fanel_dem]

Damn no Kim Jones?

[@adriansampere5839]

How do u put kanye upper than raf wtf

[@robertovillarreal2824]

or higher than V

[@kasain4543]

the video title is "THE 10" not "TOP 10"

[@campkira]

Influential ... he did get addidas to produced yeezy in large number... that is pretty powerful

[@xrizbira]

This is hypebeast, he influenced the Hypebeast teens x😆

[@wisataaugust6918]

Demna should have got a higher rank.

[@jakobie]

Piccioli, Tisci or even Burton should've been there. Kanye and Abloh do not represent the entire decade, while Philo was def influential in the decade earlier.

[@Monisticithrone]

anonymous Kanye definitely was one of the biggest influences

[@junito1008]

Where’s J-Lo ??

[@4everforgotten]

I wonder when Pharrell will be on a list like this?

[@rockboyznative]

He gave them all the freedom from early 2000s

[@markobeasley]

Rip da broaa

[@TheDonaldc23]

JERRY?

[@deyseemetrollindeyhatin]

Jerry only had been working on graphic tees and sweats, IF he ever work with a design house, I know his full potential will take him further

[@ericlavazzon9628]

Sainfeld?,,,

[@mehmetfehti7442]

Lorenzo

[@benjaminlegner3867]

kayne west fr love them germans

[@ethanpacheco8030]

Left out Mathew Williams

[@oliverkuzma5365]

Where’s Shayne Oliver???

[@jacobboudreau6230]

Jerry lorenzo

[@phetogokgathi4217]

Jerry Lorenzo deserves a nod. This ripped jeans vibe is all him

[@sab251]

Olivier Rousteing????

[@danielnayyu4700]

Rei always with the shit

[@veiwtationtv5987]

Ronnie Fieg of Kith should have been number 1

[@blackjon5623]

Fuck no, kith isnt original or changing. It just is normal and way to fucking overpriced. The guy shouldn't be considered top 10 when everyone on the list actually had creativity

[@kilhkr]

Maison Margiela

[@Pierrosaurus]

Next time you're thinking of doing another top 10, don't.

[@FarGlaze]

Rhuigi Villasenor.

[@sit-inwithstoo-ie800]

maybe number 12 on the list

[@DynastyFF777]

More like outside of 20

[@ahmedfox3851]

ستيل جديد

[@user-ob9zo9cr4c]

where is Shayne Oliver from Hood By Air? Raf Simons silver shoes are fire,

[@FarGlaze]

Matthew williams

[@DynastyFF777]

Jahid great designer. Not long enough resume wise

[@ciencianaintegra6764]

kaanye is first one

[@cashoverclout]

Jerry Lorenzo? Kim jones?

[@joa0279]

@jstin

[@ghostylo888]

Der kennt wahrscheinlich grade mal die hälfte der hier in diesem video genannten personen. Ganz ehrlich was hat justin hiermit zutun 😂

[@3nyx]

Hedi Slimane literally ruined Celine and now he’s being praised as top 10 of the decade... wow

[@ghostylo888]

Look at his work at ysl

[@3nyx]

Linus Martinen i will not discredit him for his previous work, but after leaving ysl he just pretty much recycled his old collections and i personally wasn’t a fan

[@Monisticithrone]

You can’t say he didn’t influence the decade

[@savedeion749]

His recent collections actually stay within the Celine atmosphere now. Only his first collection was a ysl copy and paste, the newer ones are much better

[@user-yn9pg6gf2v]

You should have made it a top 20 thing with Yojhi Yamamoto, Kim Jones,Nigo

[@jonathannguyen2905]

yamamoto , Kim Jones , and NIGO all exploded before this decade but have left bread crumbs throughout , NIGO and human made is legit but hasn’t influenced a lot yet, great designers tho but it’s all preference at the end of the day

[@deyseemetrollindeyhatin]

@@jonathannguyen2905 Jones is definitely this decade AND last decade. Yamamoto is top 20 but not top 10. Nigo again shit when all you make are graphic tees

[@zamirarosero2961]

Where is Iris Van herpen!

[@ash-cd9gx]

Too niche to be influential

[@garrettvranicar6470]

What about Kim Jones?

[@diegofye]

mathew williams???

[@typedx]

decade doesn't mean couple years..

[@ntsikangcobo9401]

Kim Jones?

[@leonel8526]

Were is Jerry Lorenzo?

[@sit-inwithstoo-ie800]

next decade

[@Chrisxulo]

Italy, Spain, France top. EEUU fashion is influenced by this countries and Japan bringing the street wear

[@titilbeldia6031]

kanye really shoes only not the wear