The CASE of LOONA (blockberry creative's downfall)

[@Chuu_Vault]

The thing is that BBC thought for a hot minute that they were SM and they could do what SM did to Jessica. But they forgot that 1. Chuu name is bigger than her own company name and her cherry persona that she portrays on camera might led to ppl finding that statement so flumsy & 2. The boycott

[@cloudchungxiao]

That's a pretty interesting comparison but that's so true. They really thought they were SM for sure. But yea, Chuu honestly set herself up so well that BBC's statement would just not have made sense.

[@riffgroove]

I noticed an interesting dichotomy lately... When Chuu got kicked out of LOONA, *Everybody* was outraged. And I don't just mean the fans. The entire Kpop industry was up in arms about it. Fellow Idols, advertisers, and industry insiders alike were tripping over each other to get to a microphone to publicly support her battle against her agency. Even the legendary Sunmi from The Wonder Girls ( who doesn't usually opine on such matters ) came out to tell every one that what Blockberry Creative was trying to do was wrong. By contrast... When Jessica got removed from SNSD, the silence from the Kpop industry was deafening. Nobody on the inside seemed to have an opinion about it. At least not one that anybody cared to share, at any rate. Seriously...do you recall ONE person from any agency defending Jessica when it went down? Or even in the 9 years since it happened? Because I certainly don't. Even Jessica's own sister decided to sit that one out and not get involved. Weird, huh? Ever wondered why? To me, it immediately tells me two things. Firstly, it says that SM had *plenty* of receipts on Jessica's actions and whereabouts leading up to Sept 30th, 2014. This is most likely why Jessica never tried suing SM for wrongful dismissal if she was so "unfairly forced out" as she claimed in her statement. She knew she'd lose. The second thing it tells me is that Jessica wasn't nearly as well liked within the industry itself as her fans like to claim she was.

[@Chuu_Vault]

@@riffgroove wait.....That could actually be a insteresting video idea 👀

[@riffgroove]

@@Chuu_Vault I'm not a content creator by any stretch. But it certainly would be something for one to explore deeper.

[@lunacxx1330]

The fandom is one they should not have messed with, not being transparent enough with us & messing up their management turned EVERYONE against BBC. I’m glad the girls are more free from them now & I hope they’re working on healing.

[@cloudchungxiao]

Yea. Tbh, the only fandom to properly do a boycott wrong and BBC really thought they could still get away with it and ignore the whole situation. Can't wait to see what the members get up to in this new era

[@Nicolesid1]

One time I was in an airport a bit before Queendom and a girl in front of me was listening to Loona. She was so excited about seeing Loona in concert. I still think about that girl. I hope she is okay after them leaving BBC.

[@cloudchungxiao]

I think surely she is. It wasn't like a collective group leaving all at once which would have been a bigger shock about their future. The fact that we saw them slowly leave with them still signing on with companies almost immediately; that's like reassurance. But both situations would have seen them in companies that seem to be a good fresh start for them too.

[@brainnotfound337]

and loona girls eventually came on top, with OEC redebuting with modhaus & Loosemble's redebut just around the corner plus my girl Chuu doing fantastically on her own yt show. Also, they recently had a mini reunion at Run Orbits event (Loosemble members & Chuuves). Meanwhile BBSh*t has its reputation forever tarnished & currently on the brink of bankrupcy due to their long term financial woes. Karma is a b*tch, ain't it?

[@cloudchungxiao]

Hahaha yea, BBC really falling for sure and all the Loona members thriving post-BBC.

[@riffgroove]

I have to hand it to the ORBITS. What they accomplished is unprecedented in Kpop. They actually brought Blockberry Creative to it's knees. Not in any way that Blockberry would actually concede any wrongdoing, but in as much as there was literally nothing BBC could do with the group. "Here's a Japan tour!" "Screw you, we're not going!" "Here's new album and a comeback! You like those, right?" "Screw you! We won't buy it, stream it, or watch it!" As soon as it became public what those girls' contracts were basically indentured servitude, Blockberry was done.

[@cloudchungxiao]

Yea, the most effective boycott showing companies the power of the consumer.

[@Nicolesid1]

Not going to lie, I had some inkling that BBC wasn't handling money well right after PD48 when Go Yoo Jin left the company and then (if I remember correctly) not long after there were rumors of them dismissing all their trainees and possible bankruptcy. BBC had started LOONA so well, but it is clear by the contracts they were all about money. Which makes sense why they pushed popular members to do things nonstop.

[@cloudchungxiao]

I mean there was the whole Bebez situation which is not looking the best. Feels like even if they get to debut eventually in BBC, there wont be that much attention to them considering the way BBC have handled this. But yea, I wonder if Go Yujin will come out to speak on any of it. I saw the interview she did about the whole produce situation.

[@sliverhalo9286]

In love is Odd Eye Circle "Air Force One" and Loosembles debut "Sensitive." Chuu is set to have a solo comeback in a few days and Im so hyped. Heejin "K" is on October 31st. We have yet to hear from Haseul and Yves but I look forward to seeing them in the future

[@cloudchungxiao]

Can't wait to hear the solo debuts from Chuu and Heejin. Really vibed with Sensitive and air force one was alright. But it's been great to see them thrive despite BBC's attempt to prolong this

[@SkyFWWO]

Yves is now a cover artist

[@dhritisingh9075]

where's the link of statements idols/ex-staff members/creators of her KZbin series made? I am researching on loona's career and I am looking for information, so it would be great if you could let me know

[@cloudchungxiao]

Hi, sorry forgot to link it. It should be in the description now. It's a twitter thread.

[@yolandamgulwa4869]

Chuu is FREE 🎉😊 #BBCDOWN

[@cloudchungxiao]

Ngl, I thought she was already free from BBC but i guess the injunction was a temporary suspension. Can't wait for the other girls to get their freedom too. Plus the fact that BBC hasn't really said anything; like they know they're screwed

[@Noname-tq2xg]

The sad this is this video doesn’t even include all the shitty things BBC did prior to their world tour

[@cloudchungxiao]

Yea, this only focuses on the eventual split of Loona's BBC era but imagine if I just talked about BBC overall with everyone else's story. Like this could get a whole part 2 tbh