The DISBANDMENT of Bvndit (what happened ...)

[@Nicolesid1]

I remember Dumb coming out and loving it as the buzz around it. I wish they would have gotten a better run.

[@hannahmew9194]

Jungwoo has now rediscovered dumb and she’s been listening to it a lot recently so she loves dumb too

[@cloudchungxiao]

Jungwoo rediscovered dumb??

[@gwenmloveskpopandmore]

@@hannahmew9194 omg wow that’s amazing

[@gwenmloveskpopandmore]

@@hannahmew9194 but wdym rediscovered?!

[@hannahmew9194]

@@cloudchungxiao she posted it on Instagram recently because she showed her Spotify on repeat and talked about it

[@hannahmew9194]

Bvndit is my favorite nugu group and I survived the long ass hiatus so I was so frustrated when not even half a year after their disbandment they debuted a bg which said they didn’t give two shits about bvndit after venom. Jungwoo is studying in America rn and I think seungyeon is in some theatre thing rn

[@gwenmloveskpopandmore]

I’m actually a fan of that boygroup (our fandom name is turning) but yeah I’m kinda mad about it too and I’m worried they’ll eventually get mismanaged too not to mention when Matthew comes back to MNH once ZB1 disbands they might start getting neglected.

[@17sellyseleste]

All of them apart from Yiyeon are enrolled in some art/theatre related institutions!

[@hannahmew9194]

@@gwenmloveskpopandmore it is also hard on 8turn because their company just fucked up their reputation and there are probably some bitter people who are taking their frustrations about bvndit and chungha onto them even though they had no control over the situation

[@hannahmew9194]

@@17sellyseleste that’s great 🥰

[@gwenmloveskpopandmore]

@@hannahmew9194 exactly bruh it wasn’t their fault

[@kim-nabi-the-butterfly]

MNH gave up on them too soon. All their resources were being reinvested in Chungha (she was their priority). Seungeun's exposure on GP999 could've given them an extra push (she was a well-known contestant), but MNH failed to capitalize on them. They waited too long to give BVNDIT a comeback after her elimination (about 9-10 months), which caused her momentum to fade. FNC Entertainment gave Cherry Bullet a comeback a couple of months after the conclusion of the show (May, Bora & Jiwon were contestants). New fans tuned in for their Love in Space comeback. They could've had a decent run as a GG, but MNH just wasn't interested anymore.

[@cloudchungxiao]

MNH failed to capitalise on Seungeun being on GP999 but also she was paid dust in terms of screen time and then that little mistake in the blackpink performance kinda just solidified she was not gonna be favorited.

[@HailToTheMeep]

Venom was phenomenal. I was just getting curious about kpop after being a fan of BTS for 2 years. It was so disappointing to hear that they have disbanded soon. The issue with the kpop industry is that kpop groups are no more than products to most of the companies. Almost nobody cares about the music, or the talent. They are all about capitals, debt structures, and cash flows.

[@cloudchungxiao]

Yea, that is the sad reality. Considering the many costs incurred to even function a kpop group and promote them; unless they're loaded and able to just spend however they want, profit does matter to some extend and cost restraints put restriction in how well companies can do for their groups

[@diggysdungeon]

I was so disappointed to see a group as insanely talented as Bvndit get mismanaged so badly. This group had everything - incredible vocals, distinctive rappers, amazing songs, cool dances. It just never made sense to me that they weren't one of the top girl groups, but as you've explained here, management and scheduling can often be more important than actual talent in k-pop sadly. As for my favourite Bvndit moment, Dramatic will live in my head rent-free forever. I bonded with a friend over that song and we both still absolutely adore it

[@cloudchungxiao]

Do you think dramatic would have worked as a debut or would you say the contrast between hocus pocus and dramatic made you double take the group?

[@diggysdungeon]

@@cloudchungxiao I think it hits pretty hard as a song so definitely could have been a strong debut, but I love Hocus Pocus such a lot as well. Basically any Bvndit song pre-Children would have been a very strong debut in my opinion. Children is amazing too but it's a bit too pretty and subtle for a debut.

[@bvnditbul7039]

They really where one of my favourite groups... :( I loved the music (I mean Hocus Pocus, Dumb, Dramatic, Jungle, Awaken,...) and especially their voices. They had such rich vocal tones and for me that really made them stand out. I really hope the girls still manage to follow their dreams, no matter what they might be at this point. They all have immense potential

[@cloudchungxiao]

Omg, that's one thing that made them stand out so much. The range in tones and ability to have such distinguishable vocals. Almost giving Mamamoo vibes

[@Molly-iw1rc]

Whem Dumb came out, it felt like everyone was talking about it. My family had been following them since debut, and it was so annoying how the company treated them AND chungha 😭😭😭😭😭 so rude. And the members were so talented and nice to each other, it's so sad

[@cloudchungxiao]

Yea, dumb did things to start to make them more noticeable but then it's unfortunate the direction they went

[@MargotDePerla]

Bvandit's Venom and Gfriend's Magoo being the groups last songs before disbandment is just tragic! I got into them from these bangers just when they go their separate ways.

[@cloudchungxiao]

Yea literally. I thought Venom was gonna bring them a new revitalisation of going back to normal of making a comeback but nope. Then nothing could have prepared me for Mago coming and then going before an abrupt disbandment.

[@gwenmloveskpopandmore]

Thank u sm I was waiting for Someone to do a video on BVNDIT 🥺❤️. They and Chungha clearly deserved better by MNH. As a Turning (8TURN fan) I just now 💯% know in order to debut them they disbanded (and they slightly were more popular than debut but I felt like if not for EVNNE getting nominated for best new male artist for 2023 Mama, 8Turn would’ve gotten nominated just like Chungha & BVNDIT) BVNDIT however I’m kinda worried later on the boys will get mistreated the same way the girls were. We all know how bad they managed Chungha and BVNDIT.

[@cloudchungxiao]

Do you think Seok Matthew will be added to the line up? because that could change their trajectory. But also looking at the rookie boy group list, it's pretty stacked so I could kinda see how 8turn just missed.

[@gwenmloveskpopandmore]

@@cloudchungxiao no most likely they’re gonna try their best to turn him into male Chungha which I know will either make or break mnh and possibly break 8Turn and it could all become a male version of Chungha & BVNDIT VS Mnh

[@cloudchungxiao]

Ohh right. I'm following ZB1 here and there but haven't seen that "it" moment to understand that he would do well as a soloist just yet. But yea, MNH has not been able to properly manage two artists at once kpop style so we'll really have to see. 8Turn is doing well but if Matthew pops off within his first year, then Bvndit situation might happen. Plus they'll slightly be older in seniority and so there will be an expectation to have secured a decent fanbase.

[@gwenmloveskpopandmore]

@@cloudchungxiao yeah that’s why I kinda said Mnh might “try” to make him a “male Chungha” but yeah we’ll have to wait and see what happens I do agree what u said

[@byulexol]

I miss bvndit so bad :(

[@cloudchungxiao]

Yea, they were such a great group. What was your fav song from them?

[@Chuu_Vault]

Bvndit y'all deserved better

[@cloudchungxiao]

Honestly though. They could have done crazy things if they continued to build on the hype of Jungle

[@Raphael-2]

I always considered BVNDIT as one of the best 4th gen kpop groups, and I know for sure that their talents and musicality could compete with groups like (G)I-DLE or IVE. Sadly, we've all seen how bad they were managed. Basically their company would keep giving them songs that only succeed when the group is already popular, not songs that MAKE the group popular! The only song that had a chance of making them popular was not promoted (Dramatic) and that was the biggest mistake in their career. I mean the fact that Dramatic is still their most streamed track even though they did not promote it speaks miles, they missed their chance on it. They should have debuted with Dramatic and then came back with Dumb, the rest would have been successful then. They had EVERYTHING!

[@Yabukinako_]

YES!!

[@cloudchungxiao]

Not sure what you mean about the third line in choosing Bvndit's song. But yea, dramatic was pretty good. Could even have done something like H1-Key and Young K but with Hui since Pentagon was still coming off the high of Shine one year before that.

[@Raphael-2]

@@cloudchungxiao Well every big group has those songs that made them popular, as opposed to those songs that were successful because of the group's previously established popularity. Sometimes it's less clear if the song would have been popular regardless, sometimes it's very obvious that it wouldn't have. What I mean is that most of BVNDIT songs are good but are the kind of songs that need to be pushed by a big fandom in order to succeed. It could have worked only if their company started with songs like Dramatic that the public was loving and asking for, so BVNDIT would have gotten a stable fanbase that would have pushed the rest of the songs. But the company kept digging deeper into giving them songs that only put BVNDIT further from reaching a large public. Everytime I was like "I like this but it's going to flop because BVNDIT fandom is not big enough yet to push songs like this" and I was sadly right every time. Similar thing happened with CLC. They treated CLC like they were a group with a huge fanbase selling millions whatever the song, and it was simply not the case. It's like the companies really overestimate what a mid-size fandom can do and get lost thinking they're safe but they're really not.

[@cloudchungxiao]

RIght, makes sense. Yea, Bvndit had good bvndit songs but not great GP friendly songs. Unless MNH was going to do more with proper promotions for the members, the songs were going to be their only main distinct feature to them

[@jermuhh3359]

I'm fairly new to kpop so I discovered the group through loving Seungeun's solo stage after watching the full one on youtube, finding out she is in a group already, and then checked their prior songs and loved them. VENOM WAS SUCH A BANGER and I was so excited to see more from them, and then they just were gone. Really sad they had really good music and were talented.

[@cloudchungxiao]

Solo stage as in from Girls Planet 999?

[@jermuhh3359]

@@cloudchungxiao Yeah I meant to say solo stage in Girls Planet, brainfarted. SHE WAS SO GOOD

[@cloudchungxiao]

Yea, no one could have replicated her solo stage. It was so niche of her

[@17sellyseleste]

Literally the nugu with the biggest potential I miss my bvndit girlies

[@cloudchungxiao]

Yea, the way we talk about Nmixx; I feel like they would have been on a similar boat of just needing the right marketing team to get them to pop off

[@eunjibbxz7908]

I love love loveed them, they were on repeat in 2019/2020

[@cloudchungxiao]

Yea, literally my 4th gen top group

[@cocazade7703]

13:50 you summed it up really well here. Children is my favourite song too!

[@cloudchungxiao]

So cool that they did a stage for that song.

[@jessnalulila5709]

I wonder what was the original plan for the group. In the first year there were activities but after the pandemic this was discarted.

[@cloudchungxiao]

Yea, I mean even Chungha's Querencia era. I wonder whether they would have overlapped it with another Bvndit era or would they have waited for that era to be completed before giving Bvndit another comeback

[@nxtcpplxpsn9151]

venom is SUCHHH a good song. I also really like my error, cool, jungle

[@cloudchungxiao]

Nice eclectic choice of songs. Cool was interesting for sure. DIdn't expect it but it still kinda worked.

[@tzuyu9283]

Someone called them Disbvndit 😭

[@cloudchungxiao]

Stop hahahaha

[@hairilamri3228]

So sad they have one of the best vocal for 4th gen.

[@cloudchungxiao]

Their vocal line up is crazy. Almost like red velvet vibes tbh

[@user-sl2qx9kw2s]

You are my favorite go-to youtuber for this kind of videos. Whenever a group disbands, devastated fans always say that it's all the company's fault (understandable though). But that answer doesn't satisfy my curiosity. I always believe that there must be several factors in one's downfall. I see you are always thorough in your analysis videos, both while discussing the company's failure and other existing factors. Yes, I do watch similar videos from other youtubers, but IMO they put too much emphasis on the management's part. Therefore I like your videos the best. BTW, I don't know if you are interested in this topic, but I'm intrigued by stayc's position within the industry. As a swith, I want to believe that the group has secured their place as one of the top 4th gen ggs. But they are often left out by korean medias when talking about top 4th gen ggs and not as often being talked about as their peers. I find it ironic because fans see highup pushing them so much to attend many events and shows to the point we are worried they are being overworked. But their recognition is still not that big both in Korea and international scope 🥲 It frustrates me because I'm in limbo about their status and to what extent I could place my expectation for them. And what exactly lacking from their situation which makes them hasn't been able to reach the heights that their peers have reached? Is it their marketing strategy? Their concept? Is it because all the members are equally treated by highup and fans, thus no one really gets pushed to be at public's eye (like wonyoung and tsuki)? Does coming from small-to-mid-sized-company really hold them back?

[@cloudchungxiao]

Thanks :) It definitely is easy to blame the company which I do from time to time. But that's defs not the only reason for everything. Defs an interesting topic. I think of StayC as still a rising rookie / dark horse within Kpop. I know they got so much initial success from ASAP but it could have headed towards that one hit wonder route but it didn't . Luckily, they've been able to build on that, and maintain a level of success. All the factors you've mentioned could be a contributing factor but would have to look into it more to see what the reason would be. Could even just be a Kang Daniel thing, where StayC is just popular group, but their fandom and listeners are relatively more civil and don't need to do the most to prove their existence within the kpop community.

[@user-sl2qx9kw2s]

​@@cloudchungxiaoaah thank you for the reply. I just saw it :") Ooh, thank you for your insight! Really, I've never thought about that Kang Daniel situation before. Now when I think about it, it makes sense!

[@dervy5935]

I really think covid completley fucked them they had been rising slowly in populairty and then covid hit and mnh could no longer get the much needed revenue from festival performance etc it was so sad

[@cloudchungxiao]

Yea, MNH couldn't really adapt to an online experience for Bvndit so they were kinda running dry with fund but also what to do with them

[@STEINHAUSZ_desde2001]

Yo adoraba este grupo, despues de Twice o Red Velvet o I.O.I siempre que me preguntan por kpop ellas estan en mi mente, ojala supieran valorar mas a las artistas

[@cloudchungxiao]

Sí, MNH se metió con todas sus carreras de artistas femeninas hasta ahora.

[@gwenmloveskpopandmore]

And ofc we all also know the pandemic didn’t help these girls either hence why their company financially struggled another reason mostly likely they disbanded (but I feel like the 1st reason I said was the main reason. It was either debut a group and disband one or keep the current group and not have the boygroup debut at all) Music Shows couldn’t have audiences and all fan related events had to be virtual only

[@hannahmew9194]

They did have a mini viral music show moment when they were laughing at how badly they lost to nuest

[@gwenmloveskpopandmore]

@@hannahmew9194 oh was on the show

[@gwenmloveskpopandmore]

@@hannahmew9194 oh yeah almost forgot about that

[@hannahmew9194]

@@gwenmloveskpopandmore very iconic moment 🥰

[@cloudchungxiao]

Pandemic impact them for sure; but seems like company didn't struggle too much if they were able to debut a boy group though

[@panic.3426]

15:05 please make that video! As both a kep1ian and zerose i'd watch the hell out of that one

[@cloudchungxiao]

Defs adding it to my list. Thanks

[@lov3melike]

sad about their disbvndment 😉😉😉😉😉😉😉😉😉😉😉😉

[@cloudchungxiao]

Yea, that Venom cameback was giving renewed faith that Bvndit was about to comeback completely and MNH had finished their hiatus era but nope

[@entropybentwhistle]

What the heck…? The U-Toob Algaerhythm commits an utter fail again. Bvndit just showed up in my recommends for the first time today…and they’re defunct already. Oh well, I like them despite the public’s meh-ing, under-promotion and bad luck with the BTS thing (I only like the KPop female artists so it wouldn’t be a factor with me). I like Chung-Ha, but throwing all the company eggs in her basket and ignoring an asset like Bvndit is pretty insulting to those girls. I wouldn’t blame them for just walking out.

[@cloudchungxiao]

Omg did you just recently discover them? That's so unfortunate. But yea, they just had so much things that didn't work right for them despite the real potential that they could have had to carve their own path.

[@entropybentwhistle]

@@cloudchungxiaoYeah, I feel so bad for them to have that talent and potential, all to just fizzle.

[@uschwitz]

DISBVNDIT

[@cloudchungxiao]

Stop hahaha

[@gwenmloveskpopandmore]

8Turn is going on Road To Kingdom honestly I hope MNH will feed into them more depending on how they do on there

[@cloudchungxiao]

What are your thoughts on their current treatment because they seem to be doing alright. Like nothing amazing but also nothing bad.

[@gwenmloveskpopandmore]

@@cloudchungxiao yeah ur about right. Last year member Myungho almost got kicked out of the group because of a bullying “scandal” and MNH luckily was able to prove his innocence. Knowing how some companies have been when sending their artists to some types of these shows I must hope MNH Won’t be like FNC or whatever and actually keep their fan base growing (ofc depending how well they do on the show) otherwise it means 8Turn would basically fail if they don’t

[@gwenmloveskpopandmore]

@@cloudchungxiao although MNH almost didn’t prove his innocence but they did thanks to their fandom

[@cloudchungxiao]

Yea haven't been keeping up with them that much but I heard road to kingdom will have a diff format so potentially this could put more of a spotlight on them. The line up is pretty dope though and so could be keen to watch it potentially though.

[@gwenmloveskpopandmore]

@@cloudchungxiao yeah and I hope Mnet won’t be evil this time around

[@linahoney8665]

I miss them sm

[@cloudchungxiao]

Omg, honestly though. Do you feel like you could see anyone of them re-debut?

[@Musubee]

They debuted in 2019? Never heard of them. Makes me wonder how many groups there are that don't make it to mainstream level.

[@cloudchungxiao]

When did you get into Kpop and yea to establish a group if your company isn't as famous; it's a struggle for sure.

[@gwenmloveskpopandmore]

I wonder if any of those male backup dancers with BVNDIT were any 8Turn members 🤔

[@cloudchungxiao]

I don't think any were. I feel like the 8Turn members would have said something if they were.

[@gwenmloveskpopandmore]

@@cloudchungxiao yeah ur right although for some reason some of them looked like them lol 😂

[@eunjibbxz7908]

BANDIT??!!? ALL THIS TIME I WAS PRONOUNCING IT B V N DIT

[@cloudchungxiao]

Hahaha what? were you pronouncing B, V and N separately?

[@eunjibbxz7908]

@@cloudchungxiao yes I did😔

[@eunjibbxz7908]

B v N deet

[@cloudchungxiao]

Hahaha that's so much effort

[@eunjibbxz7908]

NOOOIUUUUU

[@cloudchungxiao]

Literally so unfortunate

[@afunnylittlecreature]

i was OBSESSED with hocus pocus Lol

[@cloudchungxiao]

Your fav song from them?

[@deanab-se5op]

Chungha's money can't revive them. Just like Pledis with Seventeen's money for After School.

[@cloudchungxiao]

It would be interesting to see the financial side of MNH. Considering the amount of underground artists that they have; I wonder where it's all coming from

[@martinhoDKB]

​@@cloudchungxiao through FESTIVALS that's where MNH gets most money MNH is more of the festival company which when pandemic happened festival's had to be closed

[@cloudchungxiao]

Yea but they signed two other soloist and a group during covid, so that might sound like they were using Chungha funds for them or they got some other income source we dont know about

[@martinhoDKB]

@cloudchungxiao yeah but that doesn't mean they would debut them right away but just kept them as trainees and artist sure soloists have released music they composed but that's all nothing of debut