The COMME des GARÇONS Universe

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Twitter: / averyginsberg
Instagram: / averyginsberg
My Blog: averyginsberg.com
Learn more about:
Rei Kawakubo - www.elle.com/f...
Comme Des Garcons - www.racked.com...
Junya Watanabe - www.nytimes.co...
Tao Kurihara - www.independen...
Kei Ninomiya - www.nytimes.co...
The interview with Adrian Joffe - • TimesTalks: Adrian Jof...
Japan and Americana - www.smithsonia...

[@designerclothes21]

I think he forgot to cover PLAY.

[@Basje100]

Fernando Rangel let’s be honest, play isn’t really worth mentioning when it comes to design

[@GearedTowardGear]

PLAY = God, The Ego, The Devil, Karma all as one.

[@gaudy5112]

You lot who thought he was serious are silly

[@gaudy5112]

Play is god tier🙏🏼😳

[@jalojalojalo]

@@gaudy5112 hello

[@q-isforqcumber6004]

my play shirt works great with my bape shark hoodie and my off white jeans

[@carrieroflight5633]

Q-is for Qcumber lol

[@lukaverheul5242]

What creps though? toss on a pair of off white jordans :))) make sure to cover your face

[@q-isforqcumber6004]

@@lukaverheul5242 yeezy 350 zebra

[@christianmadsen5938]

@@q-isforqcumber6004 go with beluga bro

[@Gatsu289]

hahahahaha

[@turkeyham2000]

nice to actually learn things from a KZbinr

[@GearedTowardGear]

lmfao appreciate that

[@remcovanesch1081]

Second that, such a fresh breath of air between all the "five reasons why" fashion videos everywhere. Would love to see more of these kind of insight/history videos from you Avery. Also great to follow the development of your clothing line.

[@gothcowboy5553]

The only girl I ever loved

[@heptadestm3177]

Comme des Garçons 𝑻 𝑹 𝑰 𝑪 𝑶 𝑻

[@GearedTowardGear]

lmao you do not what to hear what I said

[@FashionRoadman]

Was planning to make a video on Rei Kawakubo so I’ll definitely continue where you left off 😉

[@GearedTowardGear]

Do your thing! Never too much information & discussion.

[@chantalgarcia9470]

nice to see an actual informative video/youtuber on here

[@GearedTowardGear]

haha thank you Chantal

[@dante3660]

Damn, really loved how informative this video was. Please do more like this into other designers like Maison Martin margiela, even though you’ve talked about him a lot on this channel, I would love to see an in depth view into his history

[@GearedTowardGear]

Thank you, Dante. Yes I would love that. Maybe I could approach it from a different angle- my favorite collections and what it tells about the house? Something like that!

[@littlesometin]

@@GearedTowardGear we're still waiting for this, Avery!

[@RJC12346]

le temps de l'amour background music!!!

[@GearedTowardGear]

good ear!

[@Mighty935]

Oh dear

[@dan7354]

the idea behind DSM actually came from markets in the 60s and 70s, where all cultures came together to create some sort of experience. thats why in DSM all the brands they carry are so different from each other :)

[@GearedTowardGear]

Ah lovely thank you for sharing. What markets exactly? My initial thoughts were overpacked bazaars of food, clothing, all else.

[@dan7354]

GearedTowardGear it was, exaclty, the Kensington Market, that ran from the 70s to the early 90s. So basically a hotchpotch of a lot of different cultures! I’d highly suggest the Rei Kawakubo “TASCHEN” Book, very informative, expecially if you’re looking for infos regarding DSM :)

[@wanyekest5766]

Sorry I only do BDSM 😤

[@freddymain6910]

The irony of PLAY is that it’s the antithesis of what Rei Kawakubo stood for when creating CDG in the first place. For a label so rooted in its “anti fashion” ideas, PLAY is as consumerist and boring as it gets.

[@yungzed]

Freddy Main MISOGI PROFILE PIC

[@GearedTowardGear]

​@@yungzed If playing devil's advocate, the few cases one could make is that it's necessary to fund the true Comme Des Garçons art (weak argument/Rei says her work isn't art/of course too successful at this point to warrant it now) and that it is providing sustainable and expressive clothing at an accessible price & style for the general public (unfortunately disagree here as well).

[@Kai-yw9li]

@@GearedTowardGear I was talking to one of the sales associates at DSM, so this is probably their interpretation, but they said something along the lines of it's a label with absolutely no design. Which I mean is interesting in its own right, especially when put in context with the main line labels. However, it probably is just a way to make money sadly.

[@Dan-ut9yr]

I honestly just want to know what company PLAY uses for their blanks (or for comme to just sell 3 pack no logo PLAY tees) - they're supremely comfy and possibly my favorite t-shirt

[@MrNPTEXAS]

your vids are so consistently good, thanks for uploading

[@GearedTowardGear]

really appreciate this

[@hugo-vb2gz]

this was really refreshing and educating. please make more of these. a series or something. i like the way it's kinda loose in structure too, not a list/walkthrough or any clickbait shit. just you talking about it. this channel is in it's own little category and i love it. go avery

[@arminvanbuuren883]

Great analysis video Avery! And the vintage Francoise Hardy playing in the back.... such wholesomeness.

[@GearedTowardGear]

Wholesome is exactly what we go for. Appreciate you!

[@MTFor3]

You should do a video on Levi's lines throughout recent history. That might be a bit broad but I've bought a couple flares from their panatela line recently (love them) and looking into it other lines they have some interesting designs :) very excited for your next collection by the way!

[@GearedTowardGear]

Yeah would love to cover more American brands too. Clothing and fashion. Thank you for your support

[@ryanlaurence569]

Great video. I know this isn't a series or anything, but I would love for you to dedicate a video to Ann D. I think how her history connects to the likes of Patti Smith, Robert Mapplethorpe, and the whole NYC punk/artist scene is brilliant. Would love to know your thoughts on Sebastien at the forefront and where the house is heading as well. Hope all is well, Ave.

[@GearedTowardGear]

Thank you. That's a topic I definitely need to tackle one day. I have been loving Sebastien at the helm, but I'm also still an outsider on the subject.

[@genesisayar]

the chairs in the back are beautiful and i luv the red bubble top kailee got u

[@GearedTowardGear]

thank you glad you like them which top?

[@genesisayar]

GearedTowardGear both but I’m talking about the white top

[@GearedTowardGear]

@@genesisayar Oh! Haha RED BUBBLE. Yes that must've been two-three years ago now. So funny.

[@manic_maniac_man_marvin3271]

Learned more in this video than in my college math class smh I'm gonna fail the test. Good video. Have a good day and happy early Valentine's day!

[@benjaminshulman2407]

mans has got the "I'm into high fashion" haircut

[@please457]

we need a tattoo vid

[@hadleybanas2983]

Love the genuine interest and love for niche areas without coming off as pretentious 👌

[@GearedTowardGear]

Haha thank you very much

[@Ju-on]

This video is underrated. Its actually SO informative and its so nice to learn things

[@rosemarshall1219]

I'm French and it's funny How you talk about Françoise Hardy. She is very talented and have a great sense of humor.

[@GearedTowardGear]

haha she is a queen

[@rosemarshall1219]

GearedTowardGear absolutely. Great review by the way. Keep it up the good work !

[@mikeyng5215]

Vintage CDGH has been my go to for a while now. The clothes are so simple but have such great construction.

[@mikvas8088]

Interesting video..specially coming from a young man. I worked at Parachute on Wooster St. (across Comme Des) back in the 80's while going to F.I.T... I miss those days when you can shop Comme des,Yohji, Kenzo, Parachute, Issey....they all had a shop in NYC....

[@coolguy8473]

You gotta come back dawg the world needs a fashion connoisseur

[@NationalParkiOS]

Inside out Television shirt. Amazing.

[@GearedTowardGear]

thanks for stopping by

[@kylelim1134]

Genuinely appreciate and love this content. I feel I can always turn to your videos for more historical and informative videos on fashion. Please do more!

[@1m2a3t4t5]

Probably my favorite video Ive seen by you. Great content and structured really well.

[@jeffreyliu1661]

Content has been top notch recently, keep it up!

[@benjaminishere]

Honestly, these videos you produce are changing my feelings about fashion and these designers. Politically and personally, I really hated "fashion" and fast fashion as a system in its entirety and looked at these designers as complicit. I am a printmaker and do some textile art and garment mending/redesign, and over time my view of fashion was softened, and these videos really push the artistry of these designers for me. It's like art history class for just one designer or brand at a time, and I've been pouring over their histories and documentaries since.

[@josesalcido3355]

Thank you for this Avery! I reluctantly finished reading Ametora not too long ago so hearing more about this subject was very nice (:

[@margielagirl5503]

I always anticipate your uploads

[@GearedTowardGear]

thank you hope you enjoyed

[@WhiteVaille]

Fantastic video. Thanks for the summary. It's really helpful to a complete outsider and newbie like myself.

[@mattie_world]

hell yea avery, you are a beautiful & positive part of social media - thank you!

[@natrogachevsky2473]

Super informative, would love to see more iconic lines like this covered on your channel. Great stuff!

[@GearedTowardGear]

Appreciate it, Nat.

[@nicolasrambis4676]

So glad someone finally made a video about this

[@GearedTowardGear]

Thanks for watching

[@NickxAlker]

such a nice video Avery! You're so humble and nice

[@marbles3314]

Rei is amazing

[@seanbouie7226]

There was a guerilla store hidden in an alley in Downtown Los Angeles many years ago. It had a sculpture of shopping carts stacked really high in the middle of the store. I don't remember what lines it carried but I purchased a blazer from the infamous Rolling Stones Homme Plus Collection.

[@famhuf2152]

That's what I love about this channel

[@GearedTowardGear]

Appreciate you

[@95airgabriel]

I had no idea Rei was part of DSM! Delightful video as always, and so informative!

[@GearedTowardGear]

Definitely read more into her relationship with Adrian Joffe

[@GearedTowardGear]

Thank you for the kind words too!

[@playryanmmm]

thank you for this Avery

[@ugo5200]

Le temps de l'amour. Very nice.

[@GearedTowardGear]

Unbelievably smooth

[@ugo5200]

@@GearedTowardGear Moonrise Kingdom? (also great video)

[@GearedTowardGear]

@@ugo5200 Actually haven't seen it haha

[@georgecoleman4300]

Saw this when it came out. Thanks for reviewing the CDG universe.

[@immaterialgurl]

Lol the way u say glasgow, love from Scotland

[@GearedTowardGear]

Haha! What is the correct pronunciation?

[@immaterialgurl]

@@GearedTowardGear glaz-go haha!

[@GearedTowardGear]

@@immaterialgurl thank you!

[@quinnaitkenhead]

who needs school when you have Ave 🤧

[@BensVFX07]

go to school please

[@quinnaitkenhead]

BensVFX07 at school rn boss 😎

[@ciaranlynchclimbing]

Great video!

[@miroslavapena]

They have a very cool balance between art n' business, thank you for addressing this♡ Always a pleasure to hear of your researches! I think maybe go more in depth of the evolution of the brand from the black to colour and excesive volume would be pretty nice, and adressing the politics in it perhaps, asides that, amazing work as always♡ have a great day!

[@GearedTowardGear]

Thank you for writing. Glad you liked this one. Absolutely! That's a good idea to focus in on the main label's identity over time. This diagram was just too good to pass up for the first video. Take care!

[@miroslavapena]

@@GearedTowardGear Thank you for reading it! But I mean it's amazing 'cause I didn't saw the diagram before the video, so its amazing to see! but yeah, the identity of cdg through time narrated by you would be absolutely awesome (: Thank you v much! ♡

[@rdoubleu_gv]

thankyou ave really informative and def will look MORE into it because you covered some things i did not know about comme

[@GearedTowardGear]

appreciate you Rick

[@alegarrido8504]

Yup, Francoise Hardy's Les temps de l'amour in the background

[@ricky9497]

U didn’t do the play converse collab justice bro smh

[@RaymondMiah]

Thank you for the insightful video ! Greatly appreciated learning something new :)

[@sanderm.simensen9418]

Really interesting and enjoyable informative video! Would definitely like to watch more videos like this. Maybe cover other brands you find interesting and worth sharing :) Would also like to see your thought process in the making of Staats, and what made you make certain pieces :)

[@alegarrido8504]

Oh my, I commented before watching actual Francoise Hardy. This is a nice video

[@EPICCLES]

I have a CDG man pink jacket with a sling and I love it, the fit and cut are beautiful

[@ethan-se6yq]

My white cdg x converse pro leather just came in today🔥

[@eye_need_jesus817]

You and Haute le Mode are the only informative fashion KZbinrs, this collaboration needs to happen!!!

[@xBLACKOUT19]

Fantastic, informative vid as always

[@avnishm9026]

Y'all should check out Grand Designs

[@user-eg8yc8ew2b]

Dude i can’t believe this vid was 2 yrs ago

[@RobertMilat]

fuck I love your videos, they're so relaxing fun informative!

[@kdufhhyaiofhnasjklvn]

BLESSED to be in a same school Rei Kawakubo studied

[@birth-day]

are those chairs authentic mr10s? the dream

[@GearedTowardGear]

yes couldn't be more excited to finally have them

[@CannonLord]

waited for this

[@ChristinaAndJuli]

I like the music

[@tonygraydon6317]

Would love to see a video about your thoughts on designer x fast fashion brand collabs, both in general and specific collections

[@GearedTowardGear]

Yeah would love to open that can of worms for real

[@Mavkor]

Hey, can you drop a link on that really cool infographic that was on the screen? I want to print it put it in my room

[@rawfoodhd4830]

Palomo spain is a brand i just discovered ..they way they blend male and female into unisex is amazing

[@jalojalojalo]

The Glasgow guerrilla store is called "W2" and is built in an old cow shed, its right beside the University I study at. If you're interested definitely check out their website under the section "10 Ruthven Lane" which further explains the store's location and purpose. I've spoken to the owner there a few times and he's very friendly and knowledgeable.

[@GearedTowardGear]

Thank you for sharing. Just read and it sounds lovely. The brands they stock are quite interesting; are there other labels in store? I also remember reading that the various stores were always operated by locals who may or may not have any connection to CDG. David seems quite knowledgable, but in other cases shoppers were complaining when employees couldn't offer more info about given items at the time. Positives and negatives I guess. Love the concept.

[@jalojalojalo]

@@GearedTowardGear Last time I was in there, they had a few other labels, notably Norse Projects, Folk and Margaret Howell, after reading the article on the site, it's quite disappointing to see the lack of Antwerp 6 labels considering they were specifically mentioned. Being such a small store they're almost forced to stock and sell a lot of play and the converse collab to stay afloat.

[@StimWizard]

I'm sorry Avery, but Clash goes hard

[@lerayanvert]

Loving all these educational vids

[@GearedTowardGear]

thanks ray

[@dr3693]

great vid love u avery

[@jeppemellbak3869]

So interesting! Could listen to you talk about fashion history for days. Would love more videos like these

[@limelalves9192]

thank you Avery

[@GearedTowardGear]

appreciate you

[@pww8565]

haha i actully think the h&m collab is quite successful. idk about sales tho, but at least they were able to make a good compromise between branding and marketability. I also like the MMM collab too tbh.

[@Donkkkky]

More of these, please!

[@GearedTowardGear]

Thank you!

[@nskperez]

PLAY is a cash grab.

[@Hpierrenyc]

You don’t know Rei’s line. I saw her stuff in Japan in the 80’s

[@ColeOshiro]

Interesting history behind Comme des Garcons, cool vid. Also interesting how you said Watanabe wrong then correct in the same video lol

[@GearedTowardGear]

Lmfaooo thank you man

[@quintinvasquez6840]

Sup baby I missed you🥳

[@GearedTowardGear]

Call me more often xx

[@ozojoe101]

Jit built like Chris moltisanti from the Sopranos

[@kavontataylor]

Please more educational videos, it’s fits you well, and it help me learn more and do more research

[@guilimasp]

You're so inspiring

[@Hhuiza0]

Are you planning to drop a video about Alexander McQueen today or are you going to hold up for the 10 year anniversary?

[@laithzalatimo1140]

Comme des garcons play really relates to me and I’m disappointed you didn’t talk about it

[@GearedTowardGear]

Word, thanks for sharing. Yes just figured most viewers understood play, and the question of the diffusion line's existence begs an entire video solely on the topic. Would love to hear about your positive experience with the label!

[@erapvp]

worth noting that ganryu was launched in 2007 and shut down in 2017, and he just recently came back with his own eponymous label independent from cdg, some of which is available at ssense now

[@GearedTowardGear]

Yeah! What did you think about recent collections? Just not my headspace right now.

[@erapvp]

@@GearedTowardGear it is definitively a mixed bag and not for everyone, a lot of sporty hybrid pieces and such. unfortunately the pricepoint isn't something i could even come close to justify at this point, so i'll just keep admiring it from a distance.

[@pod-rip]

no but seriously, more of these please ffs

[@GearedTowardGear]

thank you man

[@artangel8616]

great video like always , very intresting :)

[@Azariah-dv2qq]

The jeans part 2 coming soon?

[@Harry-su7uj]

What's the problem with PLAY? I'm genuinely interested

[@nipungampathi7719]

play is simply a line that is there to earn money, they do not focus on design at all as compared to other Comme lines. So usually people who are in the fashion realm look to Play as being and very childish.

[@ngdsmedia8189]

Play is basically over priced fast fashion. It’s made for a larger audience and it’s super easy to style. No creative process goes into it, main focus is on marketing and making money.

[@paulw7491]

I think you guys shouldn't be that hard on play. I personally own high top PLAY converse and I like them. For me there is absolutely no way to afford anything else from cdg and even tho the design isn't that interesting I just like to wear something that represents such a great company. It feels special because I don't have other designer pieces so it connects me to that world without costing a fortune. But one thing I really disslike is the association with hypebeasts because I don't want to have anything in to do with that scene and that's sadly the first thought people have about PLAY.

[@aupabloom7058]

yes i love SACAI!!

[@GearedTowardGear]

Really good. Signature trims usually aren't for me, but super admirable still.

[@aupabloom7058]

GearedTowardGear i think you could def pull them off ;))

[@thenicflynn]

Great informative video!! Also as a Japanese language speaker I think your pronunciation was a lot better than most who don’t have knowledge of it! 👏

[@s.o.ssnippetsofstyle2357]

Loved this video about CDG which is different from classic CGD presentation/introduction video ! Bravo !! isnt Sacai missing ??

[@GearedTowardGear]

I very briefly mentioned Sacai and Kolor as they are separate entities but of course studied under the CDG umbrella. Thank you for the kind words and for watching!

[@Alan-di2ow]

you should do Vivienne Westwood

[@angrykidwithinternetaccess9862]

Whats the name and brand of the shirt?

[@user-ux5vg4hk5v]

are there any alternatives for your necklace? it’s so lovely.

[@GearedTowardGear]

there will be in just a few weeks ;)

[@ygg.gasoline]

what you use for your hair? maybe a video about them

[@mintyerb]

great content per usual (:

[@GearedTowardGear]

appreciate it!

[@mmichaelwwong]

Would you happen to have a link to the diagram?