The Complete Guide to SEO (Full webinar)

It may not come as much of a surprise that the Google Algorithm changes over time. Pretty regularly actually. That's why I have a much newer and better video about my definitive SEO strategy, which you should definitely go watch. Here it is! • The Complete Guide to ...
If you want to start a website or blog and get traffic from SEO, watch this video to learn the fundamentals and some really unique strategies that you need to know to get results. We have built multiple sites to millions of pageviews (and dollars) from organic search traffic and here we share our strategy for how we did it.
incomeschool.com/project24/ When you're ready to start your business to earn online income, check out Project 24, our membership program that teaches you how to work toward replacing your current income with income from websites and KZbin channels in about 24 months. Check it out here: incomeschool.com/register/pro...
Also check out our stupid fast and crazy functional Wordpress theme, Acabado. incomeschool.com/acabado
Resources from this video
Google's Quality Rater Guidelines: incomeschool.com/QRG
Income School's Full E-A-T Webinar: • How to Establish E-A-T...
Timestamps:
0:00 SEO in a Nutshell
4:56 Google's Top Ranking Factors
12:10 Being Relevant on Google
17:18 How to Find Relevant Search Terms
20:43 Mastering On-page SEO
24:50 Optimizing to Win the Snippet
33:30 Winning with Technical SEO
36:10 How to Stay Ahead of Google's Changes
37:39 Mastering Off-page SEO
48:40 Building Authority Online
49:29 SEO FAQs
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

[@IncomeSchool]

It may not come as much of a surprise that the Google Algorithm changes over time. Pretty regularly actually. That's why I have a much newer and better video about my definitive SEO strategy, which you should definitely go watch. Here it is! kzbin.info/www/bejne/rXjXlHh8n6lrZ6s

[@uzimatele]

The best 56 minutes of my life this year. The power moments in this video (as scribbled in my note pad) for me are: "It's not the length but the depth of content that matters... that's what the searcher intended." (searcher motive?) "Broadness is key for different types of searches people make." "For a brand new website go for the quick wins... go for the less competitive queries." (low hanging fruits, anyone?)

[@melissascott4400]

I just started with my blog, which I haven't launched yet, and just kinda watch videos from all over! This is the very first that I put a comment on. This is amazing and has answered tons of questions that I had! Thank you!!

[@mostlywanderer]

Hey, just launch it. You should put it out there. Yes you'll make mistakes, but you'll learn from those mistakes too. I was also just I'll watch videos first on how to do stuff, but that was holding me. Just put it out.

[@paull5620]

This is a nice style of explanation. Very authentic and realistic. Nice to not have to endure all the "I can make you a millionaire in 30 days" crap. Thanks.

[@DKSorg]

They are a great resource.

[@EFitz-xt4ym]

LOL, "If you like us", WE LOVE YOU GUYS. Anybody watching this who are not already Project 24 members, I can vouch for these guys. I renewed my membership recently and it's worth every penny. I paid for my original membership by taking on an extra job, getting up at 5am every weekday morning, to babysit for a neighbour for 2 hours before rushing to my day job. These guys are legitimate and I for one am so happy to be part of what they are building ❤️👍

[@ann2796]

I admire your work ethic and resourcefulness. I hope you excel in your blog!!

[@IncomeSchool]

You rock! Keep up that awesome work!

[@kaileywild]

First blog- or make-money-online-related video that I've ever watched where I didn't feel more confused and overwhelmed afterwards. They are simplifying everything and not giving in to shortcuts that don't help you build a stable, reliable business. Thanks!!!

[@AnnaSzabo]

Team, thank you for having the heart of a teacher. Your spiritual gift is teaching, and I can’t tell you just how much you are appreciated. Thank you so much, watched the entire webinar, already implementing your advice. You are the best!

[@nichesiteideas]

I use to work as a human Google reviewer and can tell you they ask extremely detailed questions for specific web sites and search results. They are usually testing a new algorithm and taking a percentage of searches to test which result (side A or Side B) is a better result. Google claims the reviewers do not play a part as to if a specific page ranks or not but rather testing if the new algorithm is providing better results or not. Hope that makes sense 😁

[@autismsomeassemblyrequired5657]

It sometimes takes me awhile to find the time to watch your longer videos like this, but is ALWAYS well worth it!

[@daniel.e.hannah]

Great content! I've watched a lot of regurgitated bs about SEO. I've spent hours and hours learning the same tricks that don't work, and you can clearly tell that they are just marketing schemes. This is a legitimate video where you provide good value and actually give good information. Even though you do promote your service as expected, it's not intrusive and seems like you actually care about helping people, not just generating traffic. Good work!

[@sunsethunter591]

You two are such lovely people! Genuine and honest when lot of online marketers are so false and flashy. Thank you both.

[@mikesjunk00]

At 37:11 when you snapped your fingers and used the words "right now," it reminded me of what a hypnotist would do if they wanted to persuade someone to perform a certain type of action.

[@joseseoayres]

It is! At 14:50 you made me jump for joy. The first people - other than myself - to say that google itself is the most profound tool for studying keywords for SEO. That the rest use statistics, not actual data. SHOW!!!!!!!!!!!

[@happily_a_mama]

I'm feeling like Columbus when he discovered America. Thank you so much for this amazing webinar. I'll work more on my blog. I still have a long way to go and I probably should watch this whole webinar again and again to learn my lesson. I can't thank you enough. GOD bless you🌼❤️

[@carlarmes8364]

As a dyslexic blogger I rely on short posts and good images with 50+ blogs producing low income that mount up to 8K to 12K per month with low traffic averaging about 25 visitors per day to 150 per day. Love your content and I am finding it raeally useful. I call my blog marketing blunderbuss marketing, if it works it works even if it goes against the tide of what the experts advise.

[@calebfast8088]

Love these hour plus webinars, thanks for the great ideas! I can't walk away from any of these without getting half a dozen new ideas and learning new tips and tricks!

[@HasanAbiEdits]

the value i just got from this video is insane

[@Markletic]

You guys are awesome! Appreciate all the insights you've given. You inspired me to create my own KZbin channel, following your advice.

[@ann2796]

Thank you for the rich and helpful content you both shared with us, Ricky and Jim. Nicely done!

[@coloradowebimpressions]

Thank you so much. As a small agency I appreciate your tips and hard work! Prayers to you both!🙏❤🙏❤

[@monteselectricinc]

I just have 7 words for you guys. YOU ARE THE BEST OF THE BEST.

[@duey101]

I just found you guys by accident right now and watched of few short videos. May I say in advance, thanks. It's refreshing to find genuine human beings who have success and from their heart want to help others. The one thing I am good at is ranking on Google. My top 3 websites are ranked in the top 5 of the front page of Google, 2 of them are position 1. Since 2001 every site I've ever created has ranked in the top 5. What I have never known how to do is market online effectively. I look forward to learning from you guys. No matter, the outcome, the journey will be fun. Thanks so much for helping us.

[@everything80spodcast68]

This was incredible. And I realize that we as bloggers are really in the customer service business. We need to be providing the best results for whatever it is that people are looking for.

[@nichesiteideas]

It's really all about creating a super high quality magazine level experience. No shortcuts in today's blogging world

[@kaibe5241]

@@nichesiteideas Uh, yeah there is. Catchy headlines, bullshit content. Cmon.

[@stephb7702]

I copy-pasted your comment, thanks

[@nasseral-oreefy7171]

You, guys, are the best among all. I wish I could have practical implementation and training with you. 👍🔥

[@Historical-Ramblings-2]

I was one of those Google search engine evaluators. 😀 I definitely learned a lot about ranking factors. Thanks for the value you guys give in your videos, I appreciate it!

[@COLOMBIAFRANK]

In terms of speed I only partly agree with you guys. Page speed is one thing but page size another. Not everybody has high speed mobile connection and especially if you are not in a developed country (I am in Colombia and mobile connection in some areas really sucks) having a page that sizes 2mb or 0.2mb really makes a difference. Consider also traffic from countries like India where hundreds of millions of people speak English today but as I said, if a mobile page needs 1 minute or 0.1 minute to load, that will make a big difference. So after my opinion, speed will be more and more important in the future and if you have a fast loading page, the consumer experience will be better, they might hop to another post on the page and so on and the chain reaction for you ranking higher starts. I agree it is one factor among many but I consider it becoming more and more important. cheers from the lock down in Bogota frank

[@dearicsmiles5954]

You amaze me. I'm just getting started with my first ever website (I'm a complete beginner) and I find this. It's like you're spitting gold like I've never seen anyone do. I instantly thought of buying membership but as a poor student it's a little bit out of my reach. Thank you and keep up!

[@malcolmlundie]

Dearic Smiles 100% agree

[@AzamKhan-yc4lc]

You guys are literally awesome! I can't believe how much value is in this vid... This is great! I'm so happy I found this channel so early in my blogging career. This is one of the only channels that talks about this stuff. I would have never known all this stuff, like writing on smaller topics first is SO LOGICAL... but no one else tells you that!

[@primordial_psyche9527]

Thank you for this absolute goldmine of actionable information. In the planning phase of my first blog & this is absolute GOLD! I will be trawling through as much as I can find. Much

[@TortoiseCashFlow]

Thank you for all this great information. I started my new blog a week ago using your methods. I have 4 articles so far.

[@sahil6621]

Just hit 10,000 page view/month , waiting for new content to rank Thank you for these videos

[@MarioDruzic]

Sahil Jalandhara how long did it take you to reach these numbers? And how many blog posts have you written? Thanks!

[@sahil6621]

@@MarioDruzic you are not going to like the answer but it took me 2 years , because the content which I posted earlier were product reviews and did not have any value but 11 months ago I decided to give it all and now my organic traffic is doubled

[@MarioDruzic]

@@sahil6621 thanks for the answer. Not dissapointed at all. My website is one month old; wrote 45 articles. Hope to reach your numbers in a year

[@zainulabaidin9343]

@@sahil6621 congrats sahil.. i want to ask when we want to write a blog post like which they mentioned in the video on "how to cut a tree with an axe" but the competitiin is less on keyword "How much time it takes to cut a tree with an axe" so if we optimize for this "How much time it takes to cut tree with an axe" then should we also mention in this post about how to cut tree with an axe or should we only mention the time?

[@sahil6621]

@@zainulabaidin9343 it depends because if your article too much irrelevant information which does not get reflected in your title it will hurt your rankings as people will not click on your post even if you show up on serp

[@controldeinternet8262]

You take away so much stress from me. Your suggestions are just SO GREAT. THKS

[@XxMrBryanxX]

So glad i gave this a rewatch, i missed some super important tips. Thanks you guys i love your videos!!

[@jemay3299]

To be honest, this is the video that I'm Looking for-very informative 👍 Straight to the Point. After One hour, my mind was refreshed and excited to see what's happened next to my Link building campaign. 👍

[@segareper616]

Its true that you must not blindly follow the average monthly search that most paid tools give you. In my experience, a keyword that I found had 10 monthly searches, wrote a descent content and was not planning to put huge work on it, now brings almost half the overall site traffic! Every keyword counts - thats what I learned. Keep up the good work guys.

[@yashwanthd1998]

U mean to follow the tools or not?

[@segareper616]

@@yashwanthd1998 I mean that every keyword, no matter how low the monthly search volume can be beneficial.

[@yashwanthd1998]

@@segareper616 iam new to this topic..how could i exactly find the number of searches for a keyword..

[@segareper616]

@@yashwanthd1998 Use a free tool like google keyword planner that is located in google ads - but this tool gives you an estimate metrics. Maybe the best way is to use a not-so-expensive paid program like keyword revealer www.keywordrevealer.com/ jus . Just pay of one month and you can get search metrics on hundreds of keywords.

[@razorrenegade5703]

Thank you so much for taking the time to develop this incredible video for all of us, you're both amazing. As soon as I make money from my business, I will be buying into the income school program.

[@darkmysterytv]

This is the only youtube channel i found that has some real info. Thanks a ton

[@StevenCrews]

Excellent. Very comprehensive and organized material. Thanks for all that you give to your community! I really appreciate it.

[@petarupiah5270]

I love these guys 👍, I keep coming to their content whenever I feel that my blogging idea doesn't work (or it really doesn't 😀) just to check I'm in the right way

[@masherrugene]

Made my first $1.08 today by following your strategy! Thanks guys!!!

[@TheAbrahamHD]

What's your monetization method?

[@masherrugene]

@@TheAbrahamHD Amazon affiliates. Still a new site (8 months) so I am yet to get enough traffic for ads

[@mwanard]

Awesome resource. I love the excitement as you break down SEO in an elaborate and distinctive manner.

[@controldeinternet8262]

Hello guys, I remember some years ago, working in Marketing and just getting to know what SEO was, and giving instructions to the digital agency, that from their 'recommendation on google's suggestions on words" as well as my own search with google's tools that I just thought: HOW COULD THEY KNOW BETTER THAN US WHO TALK TO THE CLIENTS AND SERVE THE CLIENTS? It just goes back to SIMPLICITY. The normal way, the common, regular way in which clients ask questions, claim a service, establish their worries, etc. THAT is what they will be using, any client with thos needs, to search on google. I cannot think of a different way in searching in google than the NORMAL, COMMON words that come to my mind whey I need information. With all due respect, you know SO MUCH and and just so CHARMING ! Really, but you do not know that because you are not, like others on the internet, trying to impress anyone, you just KNOW and ARE NOT AFRAID to share. Saludos, this is Maritza from Mexico City !

[@socialite8218]

You all are brilliant. I’m so grateful I can across your videos. 🌟

[@RobJenkinsDubTechno]

Our greatest fear should not be of failure but of succeeding at things in life that don't really matter. This is why I started my channel. Life is too short to be doing something you don't enjoy.

[@AnnaSzabo]

Chillout Meditation Music Amen

[@Fraoulita85]

I'm with you! Same here...😉🦸

[@OdLuisMarcano]

Thanks a lot for all this amazing info! Greetings from Caracas, Venezuela 😊

[@martincooper2997]

I have seen a lot of video but then again i can't understand what should i do.this is the only one video that change my view. Thanks a lot sir 💖🖤💖 From Bangladesh

[@calebfast8088]

Been writing a bunch more articles for my website these past few months after taking over a year off and seeing the traffic plateau. Content is king, and I can totally agreed with you guys there! :D

[@Blablablabla604]

You are doing great work guys. Very authentic.

[@Targetter]

You guys are absolutely amazing! It's not only informative and instructive, it's fun to watch without feeling like you're doing comedy. There are only two channels here on YT I follow almost religiously when it comes to Internet marketing, blogs, SEO, etc. and you are one of them. Always looking forward to your new videos. And the random "let's build our own Tesla Truck" stuff is wonderful :) Keep on doing the great job!!! By the way: On your Tesla Truck video you had your bucket list. If you want to have the Safari in Africa, let me know :)

[@bosco50050]

Like many, I have spent a lot of time and money and you guys are so gracious to share some of the secrets to your success. A lot of things you share really make super sense and like a light to a dark path we have taken. I appreciate your down to earth approach and also your sincerity. Thumbs up.!

[@ZerotoCourseHero]

Great webinar guys. Keep up the good work! Y'all ROCK 🤩🤩🤩

[@FxBrawler]

You guys are very likable and it shows you have a lot of experience with blogs. Thank you for putting out useful content.

[@mydigitalmarketingjourney1087]

Awesome. Thank you so much for posting this. We're working on response posts right now.

[@teachnthrive1014]

You're super smart, charming and soooo informative. Thank you.

[@msmith6468]

Thanks so much for the video. That hour flew by, so much useful info! I'll be sure to use some of your tips when I start my blog. Thanks!

[@travis2659]

"hockey stick growth" - yeah, that's what my web site will have after watching this video! :D

[@9masec]

How I wish I had found you guys in the early years of my blogging career.

[@ColinFinkle]

Me too. I just deleted 21 articles that I wrote before coming across these guys... I don't know who I thought would get value from reading them, but I am glad I know better now.

[@ColinFinkle]

@@jameswilkinson150 Yes, albeit 'pizza money.' Google Adsense sends me $100 a month from 15,000 uniques. The plan is to grow readership to 30,000 and take a pause on content to develop a video course. The blog is brandmarketingblog.com.

[@danbatten377]

@@ColinFinkle Nice domain... a little long, but keyword rich nonetheless.

[@ColinFinkle]

@@danbatten377 Yeah. An artifact from when keywords in domains were important. I wish it was shorter and more memorable.

[@danbatten377]

@@ColinFinkle I see keyword domains ranking well to this day, even some of the newer registered ones.

[@paulkozar7454]

I'm actually learning stuff from you guys!

[@mayara6112]

I am here binge watching their videos for over a week now and thinking yo myself: if this is free, what is it that they are charging for? Pure gold! Thank you so much for your content, so helpful!!!

[@tipshacks3011]

to date this is the most awesomest seo vlog I've ever watched. Thanks a lot guys I not subscribing to semrush or ahrefs anymore :)

[@scottandrewstudio4000]

Great info guys! Thanks for sharing so much practical knowledge. I’m so excited to launch a fresh new photography education blog this year and this is a HUGE help!

[@naveens5482]

U make a great team....even the way u communicate.. perfectly synchronized...compliment each other very well...great informative straightforward video!!!

[@NancyUlrich]

Insanely useful. As usual. Merci Beaucoup!

[@sandiamiradaki871]

What an amaaaaazing 56 minutes. I'm hooked. Thanks guys, I have just started blogging with my niche being ANXIETY!. I'm DIY'ing at the moment for the first time in my life and OH MY HAT......SO MUCH TO LEARN!!! Thank you for so much help. Hoping to join your school SOON!!!

[@jspost3]

Stay clean. Stay classy. Thanks for all you do. The wife and I are selling stuff so we can pay cash for project 24. We can wait to join you.

[@zahidulislam4836]

1000% realistic . You guys are awesome. I was in need your webinar. It helped me a lot.

[@brianwongwaichung]

Agreed. This is probably the best video I had ever watched! Thanks, I am contemplating on signing up to Project 24.

[@twinpowr]

Brilliant. I love you guys. Great no nonsense advice

[@urbanleung1268]

Hilarious, you guys are true warriors, you even named out SOME BIG GUYS in SEO industry. this is a good sign, at least, count as a different voice VS massive recommendations. Plz keep up the good work

[@rhondal8887]

This was awesome! Thanks so much!

[@danimordecai7611]

Woot Woot I've joined up...after a garage sale 😁🤣 So pumped. Bring in 2021 !

[@brianedwardsu7404]

THE NICEST...HONEST SEO GUYS IVE EVER ENCOUNTERED!!!

[@KaterinaGasset]

ditto

[@abelleonardoalvarez8466]

I could've sworn you said hottest, I had to do a double take XD

[@richardwhite8015]

Agreed - the fact these seem like honest nice guys makes me 10x more likely to buy their course than some twat standing next to a Ferrari, or worse, someone *telling you* what a "regular guy" they are.

[@cassiexx1896]

This is a really amazing video, you give a lot of information and really to the point. So refreshing!

[@igorschimidt1985]

Besides the gems of content and insights and the format of delivery which is very inviting, it's cool that they both seemed to reach a level of almost completing each other's sentences like a couple who live together for years lol

[@declanconnolly1023]

Love the term Clean SEO!

[@muhammadkamran4566]

Thank you Guys for sharing the Knowledge and Experience. That's Helpful. Especially the "Searches" Part.

[@artsketchbook]

this is actual gold. Thank you!

[@kaustavdas6882]

I had access over the project 24 , actually my bro bought it. And i'm really glad he did. SEO was new & very technical for me but believe me the mentors helped a lot . You will get to learn so many things, so many aha moments. Either you can do the mistakes on your own & learn or invest in this elite course & avoid them. This is not just any other SEO course this is SEO bible. If you can't afford brian dean's SEO THAT WORKS , this is the best alternative. cheers :)

[@cassandravaghercoloradowed8049]

Thanks for the great video!!! This was super helpful and I can't wait to improve my SEO.

[@procaffeination]

Great video full of reminders for what works!

[@lyttonification]

This webinar is so spot on I'm baffled

[@PhilLesh69]

When our SEO consultant started talking about open graph or html structure or meta tags during our weekly meetings with the "dot .com staff", all the editors and sales people would excuse themselves and leave the meeting. It was always left to us devs to figure that stuff out so we usually end up winging it.

[@ppugalia9000]

Great stuff in there. Glad that I watched it.

[@dr.nehaleshafiqroja5891]

Hello Guys! I am a doctor and recently I have just launched my new website. I am really new and I have no idea what to do. By this niche, I want to help people from my little effort. Your videos help me much as a new beginner. Thank you so much. I am just trying now let's see whats happen next..:)

[@thailandmopedadventures611]

Thanks for these great Insights!

[@catheb2225]

This is so useful!! Thank you so much especially the SSL

[@usa_kenyan]

This is an excellent video. The info is just amazing and it flowed out really well. Thanks!

[@gigeconomywi7802]

Thank you for this!!! ❤😁 I like manual so I will definately implement this!

[@scott_the_dreamer]

book was great Jim . you guys are awesome.

[@stevecooper3010]

Thanks Lads your filling in the picture Appreciate your content !

[@pramodprakash9053]

Wow. Gold mine alert! Not sure why this channel hasn't hit one million yet! It will definitely as it deserves to!

[@Olivia-Web-Profit-Star]

thank you guys for this awesome content , waiting for 2021 version :)

[@ravenandthecrow]

YAY I went through it and took notes and rewinded and took more notes. Thank you I needed this info.

[@IncomeSchool]

You’re very welcome

[@digitalmarketingrdg]

Extremely useful video. I learned a lot from it.- 🔥

[@LastCastAdventures]

You guys are awesome- thanks for sharing this

[@michelledeguzman3901]

This webinar is great.Thank you for doing this, really great help :-)

[@Swintus]

Thanks for sharing all this information for free, its very useful and you guys are very enthusiastic about this, which is awesome!!

[@voltairepabustan]

Great value. Thanks for sharing!

[@solidservices1024]

I really like your webinar and also understand what I make mistakes I make on my sites.

[@othmaneerraji7160]

Thank you so much for the quality of this content

[@avinashrp3631]

100% quality, 0% bullshit😊 thank you guys 🙏🏻