The Creepy CEO Behind Abercrombie and Fitch

[@KianaDocherty]

There are only 5 pictures of Mike Jeffries on the internet - so I had to make a 3D version LOL The first 100 people who click on the link will get 25% OFF Fabulous Premium ➡️ thefab.co/kianadocherty

[@bixler3463]

Hahahah that is amazing it looks.. wow hubba hubba

[@bugsandsnakes]

I’m terrified

[@eyrikaengeman1285]

Came here to say that image is nightmare fuel!!!!

[@defunctdefunctdefunct]

It is the most frightening thing ever...I love it.

[@madelers]

I hate it!!!! 😱😱😱 but great video chickity!!!

[@TheAdrift]

Bold of this man to impose strict aesthetic demands on his employees when he’s walking around looking like a melted wax sculpture of himself.

[@inaworldofmyown8071]

😂🤣😂

[@ViperliciousOG]

He had the Caitlyn Jenner face before Bruce did!

[@SwimKam]

“melted wax sculpture” !! 😂

[@ASMRyouVEGANyet]

This is funny because I was wanting to go to the wax museum 😂

[@thebionicbroad1]

He had WAAAAAY too much "work" done.

[@Mimikinn]

This “dude” sounds like he was desperately trying to relive his high school days so he could pretend to be attractive and cool. Too bad he failed both times.

[@DrawciaGleam02]

I thought the same thing! I can see why this wasn't called out till recently since the high school "cool kids" pressure has existed for decades, as many teen movies have shown us.

[@davidozersky412]

he was also gay and used the company as hunting grounds to groom models. the phototgrapher who took all of the those beautfiul soft core porn shots also sexually harrased the models. If they didn't perform sexual favours for either they were immediately fired and threatened.

[@marianneshepherd6286]

Exactly! The fact that he is so hyper fixated on a specific type of young person meant that I couldn't help but feel like Mike Jeffries wasn't part of that high school clique

[@xfour]

It’s crazy cause even the brand has that 90’s Jock who is still holding on feel behind it.

[@rijjhb9467]

He was attractive and cool though.

[@michelleowens810]

I had a friend who modeled for Abercrombie when we were younger. Her mom said there were a whole lot of shady things going on during photoshoots. I don't remember all the details, but I remember her mentioning they'd take all the boys into a room, refuse to let their parents be around and do "photoshoots" that she was a hundred percent sure never made it into any marketing material...

[@KianaDocherty]

Wow wtf! Actually the photographer ‘Bruce Weber’ just settled a sexual assault charge last year with a bunch of male models 😳

[@EroticInferno]

@ඞ because you just assume you “have to do” whatever is told if you in showbusinesses. Because “if you don’t someone else will.” It’s the entire reality behind the “me too” movement. Actors and actresses made to do things they didn’t want to do because it was “expected.” Don’t blame the mother here. She’s as much a victim.

[@bimbobeebo7408]

@@EroticInferno While I agree the parents are a victim of manipulation in cases like this, they are not just as much of a victim as children that were sexually abused under their supervision. Sexual abuse in Hollywood is far more common than people would like to believe, and it’s an extremely complicated issue (so blame shouldn’t be placed on the parents full-force), but the kids are definitely suffering more than the parents ever could.

[@marinetter.8423]

@@bimbobeebo7408interesting. know anything else about hollywood?

[@bimbobeebo7408]

@@marinetter.8423 Plenty of things, I recommend Catch And Kill by Ronan Farrow - it’s a book that describes how sexual misconduct committed by famous or influential people is often covered up by the press, and how the victims are treated by the media despite evidence being in the victims favor. Ronan Farrow is the son of Woody Allen (the actor who raped his daughter when she was 7 and later married his adopted daughter after grooming her for years - he was already married but left his wife for his DAUGHTER), Ronan to this day is helping his sister get justice for what happened. The book primarily talks about the Harvey Weinstein case & the me too movement.

[@raditts]

I think it's kinda funny that "cancelled" has become such a buzzword over the last few years that people have forgotten it used to be called "boycotting"

[@kylestewart2829]

You know the worst part is that non English speaking countries also use "cancel" instead of their own word for boycott

[@AdirondackRuby]

Boycotting is a personal decision. You decide whether or not you want to do business with a person/brand/company. Canceling is when other people make that decision for you by forcing a person/brand/company to shut down, etc so your choice to do or not do business with them is irrelevant. It also goes beyond boycotting, trying to completely shame people off of social media and into silence, erasing them from society by cutting off their options. The two concepts might be similar, but they are not the same.

[@raditts]

@@AdirondackRuby "boycotting is a personal decision"? No it's not, what are you talking about? Where do you get these nonsense definitions? Not to mention that nobody chased the Abercrombie creep off social media either. Normal people call that a different term, "targeted harassment," and it's a completely separate thing. Plenty of allegedly "cancelled" people are still on social media just fine

[@AdirondackRuby]

@@raditts What? It absolutely is. It is an individual decision to not be a customer, regardless of how others feel or how many other people join in. If I boycott a business, it has zero effect on anyone else. They can still walk in and buy something. A boycott is an individuals decision to distance themselves from a company. Chick-fil-A, Hobby Lobby, Starbucks, Disney...plenty of people boycott them, while plenty of others still throw their money at them.

[@wintermatherne2524]

@@AdirondackRuby Got it. You’re saying cancelling is a collectivist move. Collectivists are commie losers.

[@carolinpurayidom4570]

the fact that a comment brought this man down and not the other stuff is sad the store should ve been cancelled the moment it sold thongs to 10-11 year olds

[@aaronsvoboda5897]

Yeah I was watching a seemingly normal video about someone being weird af then that happened and I had to take a step back. WTF???

[@rubydown3329]

I went into a Limited Too store (do they still have those???) a few years ago to get stuff for a cousin, and there was a pair of little girls underwear with the word "cheeky" in giant letters printed across the butt 🤦🏻‍♀️ I know it's a word with multiple meanings but COME ON that's just fodder for creepers 😞

[@marmor3957]

Priorities...

[@raditts]

i remember seeing one of the catalogs and reading about that guy back in the 2000s and getting vibes of a creepy pedo who wanted to run a porn studio even then. not surprising that he was pals with Epstein, just look how long it took for HIM to go down and he didn't have a clothing brand as a front.

[@raditts]

@@rubydown3329 wouldn't be surprised if creepers are common among the people who run outlets marketed at preteen girls.

[@twinmama16]

Dude was probably picked on like crazy when he was growing up and had some weird obsession about being popular

[@zoe._.1850]

That’s exactly what I thought!!

[@bored8321]

I guess that's what happens when bullying goes strangely wrong

[@lepidoptery]

why imagine he was a victim and not just that he was always a bully?

[@inconnu4961]

@ben10realll ALL bullies have been bullied before! Thats where they get the idea to bully in the first place. Narcissists were often mistreated by their mothers when they were young, and they used the narcissism to help cope. But EVERYONE likes to hate others, and has no compassion, so its not popular to say.

[@MichaelLovely-mr6oh]

It wouldn't surprise me.

[@GrubbsandWyrm]

I remember someone in LA buying a bunch of their shirts in thrift stores and giving them to homeless people.

[@Katzykeens]

It would've been a better statement if they stole 'em, because he still got the money :(

[@manicpepsicola3431]

@@Katzykeens not if they were from thrift stores

[@dylanmorgan5589]

Terrible idea. The clothes weren't durable. Hella comfortable though.

[@lainiwakura1776]

@@Katzykeens You don't know how thrift stores work, do you?

[@PoliteTia]

Good for them!

[@groentje3000]

I feel so bad for the person who founded this company so long ago. Imagine putting your entire lifeswork into your store, only for this pervert to ruin everything.

[@mitrahispana4119]

A&F was apparently originally an outdoor clothing company at first 😳 like for hunting and camping in Yellowstone stuff

[@tangyjoe4326]

Yes, back in the 80’s when I was a teenager it was kind of an upscale outdoorsy place. Nothing at all like it turned into later.

[@tangyjoe4326]

Yes, back in the 80’s when I was a teenager it was kind of an upscale outdoorsy place. Nothing at all like it turned into later.

[@MichelleHell]

He probably sold and died a happy man

[@stuart5811]

Well play stupid games win stupid prizes

[@jellybiscuit]

Old enough to remember when Abercrombie was a men's store, selling brushes with animal hair and traditional clothes.

[@PoliteTia]

I vaguely remember Abercrombie. Beacause I was not a tween. Can't imagine being a tween and having a CEO deem you are not acceptable in his distorted view point

[@jellybiscuit]

@@PoliteTia So there weren't fat clothes stores when you grew up? Womens only stores? Mens only stores? Stores that targeted teens? Stores that targeted old women?

[@DrawciaGleam02]

I think "All-American" is going to become a VERY PROBLEMATIC term because of incidents like this....

[@Jazzisa311]

I am SO loving the fact that instead of burning A&F clothes (like with Nike or Keurig), people donated them en masse. It's so wholesome.. sticking your middlefinger up to a company while doing something good.

[@shinnam]

In Malaysia I saw bundles and bundles of A&F clothes for sale for about € 3 per kilo.

[@inconnu4961]

But who would want to promote that brand? i wouldnt wear a pair of Nikes if i got them for free!

[@maryd.2136]

I once dated a guy who worked at Abercrombie & Fitch. I had no idea that they went through such a rigorous whatever in order to be hired and stay on. Him working there wasn't exactly a source of Pride nor a topic that we discussed in our relationship, in fact I made sure not to ask if you could hook me up with a discount. I remember he hated feeling like a piece of meat... We had that in common. Now I have a greater understanding as to why.

[@Rhodophon]

"Hi, I'm Brady. I'm here for the rigorous whatever."

[@maryd.2136]

@@Rhodophon 😂😂😂

[@Luboman411]

If he hated feeling like a piece of meat, then why didn't he just leave? I think there's more to this than meets the eye. Maybe, secretly, he liked being there, objectified as "one of the beautiful people." Men are socialized to say they hate this type of treatment, in public and even to their girlfriends. But in their private thoughts...

[@PistenDeer]

@@Luboman411 Because it's a job that pays bills or expenses?

[@arte4391]

@@Luboman411 bills dumbass

[@ryls8828]

I’m Australian and had no idea this store existed until I went on a student exchange to France in mid-2013. Went to a store in Paris with absolutely no context wondering why there were two shirtless guys with abs standing out the front for photos and why none of the clothes would fit me correctly (wasn’t even overweight - just built different) - I was so confused, I thought it was a French thing 😂 definitely a core memory from that trip

[@becboop2182]

They tried to venture into the Australian market and failed spectacularly. Probably something to do with the "all American" aesthetic that Aussies didn't quite gell with. I remember walking past one of their stores (either Melbourne Central or Chadstone) and thinking it was all rather generic looking. In fact now I'm thinking about it no self respecting Melbournian would be caught dead in Abercrombie & Fitch (which is probably why the failed over here.)

[@paulief3817]

I dont remember ever seeing any in the UK, and definitely not in Scotland and had no idea of what kind of clothes they sold. Doesn't sound like the kind of place I'd set food in.

[@DrawciaGleam02]

@@becboop2182 Since American tourists have a bad rap with other countries, I can understand why a store that claims to be "All-American" might not be popular abroad.....

[@kirahopkins5199]

@@paulief3817 There was (and is) one in Westfields in London, but it just looked ridiculous next to Boots, Lush, M&S etc, because it had topless guys hanging around in the doorway, and the same design as the American stores 😂

[@formidablity]

@Ryley I am from New Zealand and I went on a student exchange to France in 2015, and I basically had the exact same experience as you in Paris!! I was so confused

[@AB-uv9kg]

That 3d model is nightmare fuel. Nicely done

[@KianaDocherty]

😂😂😂

[@frankieseward8667]

@@KianaDocherty indeed. Can you do Sia and her film music. I'd interested in your take on it

[@TheCynicalDude_]

I can't believe he even got away with having the employees arranged by attractiveness, and doing different jobs in the store based on it. That seems illegal as hell.

[@corpsefoot758]

Let’s be honest though, there he basically just did out loud what most of the country already does in silence lol

[@venomg5799]

Is that really you? Nice to see you here! ♡

[@lainiwakura1776]

Not if you call them "models" or "actors."

[@WobblesandBean]

Especially when he himself looks like THAT.

[@ironpirate8]

Hmm yeah but with my looks I would never expect to be front of house/ambassador for a trendy clothing store, I would understand why and I have zero problems with that.

[@tw0ofh3arts]

I can’t even call that man ugly, he’s straight up horrifying to look at.

[@schrodingersCatnip-r9m]

Looks like one facelift too many to me.

[@juli-fz7ep]

oli london vibes fr

[@synkronized]

@@juli-fz7ep omg literally

[@carmelafernando7823]

Face like that buttcheek that's gone numb and swollen when you've sat on it for too long

[@Anna-ju7xy]

He looks a bit like Oli London i dunno..both of them look creepy as well

[@maxxedtfout]

Always amazing how someone that looks like that could have the audacity to discriminate based on physical appearance.

[@thegalhorowitz]

he was pretty good looking when younger I think, in the old pics

[@maxxedtfout]

@@thegalhorowitz if by “good looking” you mean less hideous, then sure

[@YukiTombo]

Projection's a hell of a drug

[@raditts]

he sounds like someone who didn't get to sit at the cool kids table when he was in high school and could never let that go for the rest of his life

[@derek8700]

I would argue an ugly person would be able to pick out more beautiful objects due to obsession. I would listen to an alcoholic on the dangers of drinking.

[@abigailchiesa1337]

So this is secondhand and might not be 100% true, but when I was in high school there was a girl a grade ahead of me who worked at Hollister. The way she told it, they were very particular about the type of person who worked there - thin, model pretty, no tattoos, piercings, or scars, etc. Apparently, in order to even apply at Hollister, you needed to type a code into the online application that you could only get from talking to a store employee. She said that if the applicant didn’t fit “the look,” they were literally instructed to give them a false code so that their application was never looked at. Crazy stuff

[@kelliezee]

I’ve heard similar stories, like if they did hire you and you weren’t one of the super conventionally attractive people you would be working in the back just folding and organizing the clothes

[@r0zugorudo]

It’s insane that they’re so picky about who they hire for a MINIMUM WAGE job. Good lord. Acting like they’re picking America’s Next Top Model or something. The audacity.

[@BeckBeckGo]

It’s funny how a cheap, fast fashion, poor quality clothing line can still think their stores are exclusive.

[@kimberleywilliams7802]

@@r0zugorudo I think it's because they would sometimes use employees as models in their campaigns, and that was supposedly a prestigious award for being attractive.

[@nicole4508]

Yep that is 100% true. I remember my ex's brother getting offered the job at the mall because he was a tan, 6'4 football player and my ex and I were emo and it was like we didn't exist in this weird interaction.

[@clawwestfall8799]

Most of these things mentioned in video (clothes sexualizing kids, hiring only beautiful and mostly white employees) was far more problematic then them not wanting to sell plus size clothes...

[@lissa3046]

I think that the remark just broke the dam on how gross Jeffries was, I remember seeing the quote first and then all of this other stuff started coming up the more he was criticized and the backlash got more intense as more and more awful shit came out.

[@isabellebeatricexiao]

This is a weightloss channel, which kind of explains Kiana's focus on that part of the scandal

[@KianaDocherty]

I think @Lissa has it right. The fat/ poor people comments seemed to be the straw that broke the camels back. Plus it was mostly teenagers so you can imagine that the lawsuits / sexualization weren’t as salient for them.

[@lissa3046]

@@KianaDocherty Exactly this. I was in my mid-20’s at that point in time & besides the thongs I really knew nothing of their hiring practices or any of the lawsuits. The thong thing was weird, but I already didn’t shop there bc it was heinously expensive & I no longer fit their clothes so it was just another reason not to go inside. I didn’t even know the lawsuits existed until the avalanche that the gross fat/poor comments created started to fall and EVERYTHING got laid out on the table. Realistically the lack of size inclusivity wasn’t going to bother his core demographic bc something being “exclusive” really only makes something more appealing usually, but that comment started the dig to find all of the insidious things Jeffries did and everyone has issues they can’t ignore. It was the whole that lead to his downfall, the improper comments were just the spark.

[@ailurophile4341]

What's wrong with only white company? I don't see problems with only black companies

[@wtch9913]

Are there any plans to explore David Smith's story who went from morbidly obese to skinny fitness trainer back to morbidly obese? Pretty interesting case imo. Long time fan btw, always love your vids regardless of the topic :)

[@KianaDocherty]

no plans but i'll check it out and see if anything comes to mind!!

[@wtch9913]

@@KianaDocherty awesome 😄

[@cassiebellcupcake]

This would be so interesting to see!!!

[@fredflintstone3595]

I would be interested in seeing that

[@1nuttattoo]

As of March 1st, he’s down to 359lbs

[@StudioHannah]

I remember the musky perfume smell wafting out of the lightless local A&F store with naked male torsos displayed in the window. My mom hated walking by with me and my s isters. We never were allowed to go in. The most I ever thought about it as a kid was, "If they sell clothes, why are they showing a guy wearing no clothes?" LOL

[@crowdemon_archives]

Lol, good point about naked men selling fashion... 😅

[@phalynwilliams4119]

Their shopping 🛍️ bags were vulgar too. Images of half naked men were on the bags. SMH. My kids were teenagers at the time and I had a lot of comments about them. I remember the smells 👃 too. It felt like we were at the club 🪩 or something. 😂. The clothes were overpriced.

[@ghosthoarder98]

When I was a kid, my dad refused to let us into these stores and would try to avoid passing them in the mall at all costs. Overprotective, sure, but now I see why.

[@JP2GiannaT]

My parents too. I don't think I've ever been in one.

[@minaryeon9259]

Not overprotective at all. Parents has the responsibilities to ensure that you don't get badly influenced.

[@k.d.kelley2830]

Probably because of how dark they were inside. I remember walking into one and immediately turning around and walking out lol. Not for me.😂

[@808yorkie]

Good dad

[@a.evelyn5498]

My parents wouldn’t ever let us in Abercrombie nor Hollister but we did go to American Eagle sometimes.

[@dogperson4436]

Even as a kid I was surprised with America's aggressive "sex sells" marketing tactics. Honestly it's so creepy so wonder why kids are depressed looking at these things all the time

[@tula1433]

Meanwhile kids now go from barbie straight to twerking on tiktok and the “tween” era is gone. The tiktok to onlyfans pipeline is real

[@qjtvaddict]

Then they complain when said children grow up and start acting like THOTS

[@3li.mp339]

@@tula1433in what world is there a “TikTok to only fans pipeline” ur just online too much

[@PeaceNPassion50]

Anyone else coming back to this video after sex-trafficking charges were brought against him? The details in the court documents are disgusting and vile. You were right, Kiana!! The world needs to listen to you!

[@ms_cartographer]

That guy was already creepy by himself. He didn't need a fat shaming comment to destroy himself. His creepiness towards the models was enough to be too off-putting.

[@ZephyrinSkies]

That's what it took for enough people to notice for him to get repercussions.

[@davisholman8149]

Ikr? So UGLY - inside & out🤢

[@arieldavis3662]

A&F and American Eagle always gave me a headache from across the mall, but at least you could find one without a map by just following your nose🤷🏼‍♀️

[@YamiHoOu]

Gawd here it's Peter Alexander, the pyjamas store. I legitimately can't go into their regular stores because the vanilla and musk smells are so overwhelming

[@venomg5799]

There was one perfume there i LOVED. Wish i could remember the name... Jk. It was Hollister. Just read another comment that said the name & i remember that part lol.

[@feldthausen]

omg I can still smell it...

[@mi3helle707]

Include Hollister in the list.

[@jenhasken]

What irony that in trying to make himself pretty he actually made himself look bizarre and hideous. And you can't undo that sh*t.

[@MK-zm5uj]

It’s like a start to a super villain story or something !!

[@minaryeon9259]

Money cannot fix his face

[@bmichellew2010]

Funny thing is he actually spent a lot of money to fix his face but failed. George Orwell made a brilliant quote along the lines of after 50 we end up with the face we deserve. This is true even with plastic surgery

[@marieparker9439]

There's a shop in the UK that used to be like this - dark and moody, perfume sprayed on everything, really attractive staff, and you had to queue just to get in. Well, I just googled Hollister, and yes, it's owned by A&F 😂

[@MlleHermy]

oooooh that makes so much sense!!

[@JW-vi2nh]

I saw someone mention Hollister and their very similar hiring/staffing practices in an earlier comment so this is interesting and not at all surprising. As a high schooler in the late 90s- early 2000s, I guess my age group was kinda in the middle of all this. I do remember always seeing the rich kids wearing those two brands in particular, along with "the richest" girl in school (whose dad was a chiropractor and kids soccer coach) always wearing Lucky brand jeans. The nearest place that sold any of these brands was almost an hour away and being NOT one of the rich kids, it was rare that I ever got to go to the mall that housed these stores. But I'll never forget walking into a store that sold Lucky, I want to say it was The Buckle, and seeing their jeans priced at like $120+ per pair. Ha! Fortunately for me, I was very much in my Marilyn Manson/ hard rock phase at the time so I was much more interested in Hot Topic in 1999 than I was Abercrombie or Hollister.

[@albilevizm]

Damn. We have Hollister at the mall and I thought that it was A&F 🤦🏼‍♀️😂

[@mi3helle707]

YES.YES. YES. I'm from the UK aswell and Hollister sprung to mind. That's so interesting. Has the same, "we're too cool for you" vibes aswell

[@wintermatherne2524]

@@JW-vi2nh Yeah ironically the kind of popular kids that frequented these kind of store weren’t cool at all. Just pretentious.

[@typ0z]

I actually had to go to the ‘campus’ one time for a work related event. It’s in the middle of nowhere and it’s enormous. You go in through the gates and there are long winding roads of forest between buildings. I think Im an average looking person and a little overweight, so I must have looked like Quazimodo to these people. Everyone, and I cannot stress this enough, EVERYONE there was a solid 8-10 on the looks scale. Everyone looked happy, but that creepy “Stepford Wives” happy. There were in fact scooters and lots of them. Everyone was so giggly and bubbly and friendly, but it felt a little forced. I was also surprised by the amount of people there to, and I don’t think I saw a soul that was over the age of 25. It was honestly one of the most surreal experiences I’ve ever had in my life.

[@thesmallestbeast1152]

Man, this is one of the most justified cases of cancelling I’ve ever seen.

[@MJ-mp1fx]

All my middle school bullies wore Abercrombie. It absolutely was a signifier of social status at my school.

[@thomasffrench3639]

Ironically I bullied (more like made fun of) people who wore those shirts. I said it was boring clothes that were just brand recognition.

[@MJ-mp1fx]

@@thomasffrench3639 I definitely made fun of them too, just more as self defense. This was late 90s for me, so maybe yours was a different time?

[@thomasffrench3639]

@@MJ-mp1fx early 2000s. I wasn’t really bullied at all tho, at least that I could notice. I think people just generally find me pleasant I guess, or maybe I’m attractive. It was a weird time when kids were just nerdy and liked nerd things, so I don’t know. It also could be that I played sports and made a bunch of friends through there.

[@MJ-mp1fx]

@@thomasffrench3639 those things definitely probably helped. I was very socially awkward and not good at making friends. Maybe by your time, too, Abercrombie was just less cool. At my school the jocks and cheerleaders wore Abercrombie.

[@thomasffrench3639]

@@MJ-mp1fx I was a school jock. The school I went to, like 70% of students were athletes.

[@teetoo6669]

girl please stop using that damn fake 3d model of his face its 4 am I'm fucking scared right now

[@KianaDocherty]

LOLOLOL 😂😂😂

[@nude_cat_ellie7417]

🤣🤣🤣

[@crowdemon_archives]

Lmao

[@Honeycomblife]

😂😂😂

[@george40nelson4]

I walked into an A&F store years ago out of curiosity. It was very dark except for ceiling spotlights on select piles of clothes. there were some sales people there who avoided me like I had leprosy I was in my early 70s 5feet 10 with a 34 inch waist.. I did select an attractive shirt that fit well but quite overpriced . I went to the checkout, stood in line and quickly grabbed a spray cologne bottle out of the hands of a 5 year old girl about to spray it in her eyes. I was given very nasty looks by her mother and the cashier. The shirt I bought fit well but faded terribly after only 3 washings .

[@yesiamsharon]

I had no idea but I am in my mid-50's. I did go into 1 of their stores 1 time and found the clothes to be wholly uninspiring. I see why now. Nicely done, perfectly succinct video for the topic.

[@tashakayden2434]

Agreed. There’s nothing outstanding about their clothing at all. Very much so blah.

[@yesiamsharon]

@@tashakayden2434 blah is very apt!!

[@janedoll3237]

Blah and overpriced. I only went in that store once and it smelled terrible. Didn’t even stay in long enough to buy anything.

[@yesiamsharon]

@@janedoll3237 Yes! The smell!!!! I guess it was a good experiment proving PR works.

[@MingusDynastyy]

I think they had a pretty timeless style back then. Granted it was mainly the core US style at the time, it had its own flair. They're definitely a lot less inspired these days.

[@2lostbikes]

This brought back memories. I was in high school during A&F's peak cultural dominance years. You couldn't get my friends and I to shop there. It was the preppy kids' store with a comical-level of sex appeal in their marketing.

[@jes6161]

Mike Jefferies face is so painful to look at - he looks like if Gary Busey & Jocelyn Wildenstein had a baby.

[@wavewatcher_]

At the beginning, describing the store, I was thinking “looks like a gay man’s paradise” and then you described his house… I’ve personally never seen a straight men obsess like that over both other men and women’s looks.

[@PoliteTia]

Apparently, this guy had issues

[@genuinedelusionsmusic]

Oh you don't have to look far to find men that obsesses with thin/underweight women (easier to control) It's the start of many wonderfully abusive and controlling relationships.

[@ceruleangolem4936]

That's a rather homophobic comment actually. I don't think you mean it that way, but is sure is a horrible thing to associate with the LGBT+ community based on nothing but hurtful stereotypes.

[@azizahamura2592]

@@ceruleangolem4936 "If the shoe fits." They were just stating their experience with gay males & how they typically act. Next thing you know, it'll be "homophobic" to say the 2022 monkeypox outbreak mainly occurs amongst gay males....

[@inconnu4961]

@@genuinedelusionsmusic Says the raging blue-haired feminist! Im sorry you cant get a date, but with a personality like that, no man deserves such punishment! Listen, most women get treated FAR better than they deserve (ie than they treat others themselves). there is NO creature who acts more entitled on the planet than American women do. Thats why SMART men stop dating them, and travel abroad.

[@katherinekrueger1908]

My cousin was a runway model in Italy in the early 00’s. He decided it wasn’t for him and his first job upon returning home was at….Abercrombie. His job was literally to stand at the entrance of the store and be attractive. It still cracks me up to this day.

[@MichelleAnnReactions]

Was he bullied in school or something? He has a company and home that looks like a campus, is it something like school something complex?

[@kikithepupper6774]

I think he wasn't bullied. probably trying to relive his high school peak time or something..Something tells me he was really popular and happy in high school and couldn't let go

[@crowdemon_archives]

@@kikithepupper6774 gods damn, a "peaked in high-school" guy?

[@amarulostcause]

What it seems like is that it is okay to s3xualize children, but you can't hurt a fat persons feelings. Before anyone calls me a fat shamer, I am overweight myself. I would be too fat for one of these stores if they were still around.

[@syasyaishavingfun]

Sexualizing children is normal in modelling world 💀

[@mattyfrosty]

They are still around, but not as prominent or relevent as they once were.

[@Doublecool]

Or to use sweatshops... that seems like the worse of everything to me.

[@sallystribrny9693]

This. It's not that I don't think the misanthropic treatment of chubby people isn't wrong but that it's considered worse than the sexualization of kids....

[@quietstorm483]

@@sallystribrny9693 Nearly everything is considered worse than the sexualization of kids/minors. Nobody cares about kids when no one is looking.

[@Omnihilo]

While watching this I decided to look up the brand to see if it still existed, because I honestly completely forgot about it. When I went on their website I was immediately met with photos of overweight LGBT+ people with *”WE BELONG TOGETHER. Celebrate Pride with us in our gender-inclusive collection designed for everyone”* splashed across the screen in bold white letters. Lmfao.

[@vante2129]

The brand has failed massively they're trying to save face by being inclusive now

[@Omnihilo]

@@vante2129 Yes, it’s embarrassing. Too little too late.

[@IloveTide1997]

Sad to see. Make Abercrombie Great Again.

[@Chelaxim]

@@vante2129 They have a new CEO. Mike left or was fired in 2014.

[@inconnu4961]

@decimusvitae Exactly!

[@RedisNotaFlavor]

That 3D rendering Of Mike Jeffries is gonna show up in the Winnie the Pooh Horror movie, I'm calling it now 😂

[@dreamcastH]

I remember walking into one of their stores when I was 13. I was an overweight gamer kid. I sat down in one of their chairs, and when I got up to leave, an associate walked over and sprayed the chair with cologne with a disgusted look on her face. Made me feel like trash.

[@KoreshDabar-YHWHbenYisrael]

Or maybe it was your own insecurities.

[@jasonwagner4266]

Hahaha. You probably stunk. I was a 13 year old over weight game. We stunk.

[@DanceObsessed8]

Man, I feel the whole aura of the early 2000’s coming from this topic 😂😂

[@KianaDocherty]

LOL yesssss i was going for that!!! 💅

[@Carliwell-yu9uz]

I remember going to London some years prior and visit this shop. Was too dark, heavily perfumed and overpriced. Ladies were waiting in line to take pictures with half-naked staffs while touching their abs (without asking to the guy)... The whole atmosphere made me really uncomfortable.

[@ll-nm4fw]

then leave! the ladies sure loved it.

[@juniper2346]

oh gross!

[@Cherrie549]

Kiana, I’ve been watching your commentary/documentary style videos for a while and your production quality and editing has skyrocketed! This is beautifully edited and it was a pleasure to watch and learn from you :)

[@alliew9513]

abercrombie was the it store in the early 2000s , my mom absolutely would not let me shop there. At the time I thought it was so unfair but now I get it.

[@divahuntyfierce]

Love your videos Kiana, even tho my weight is still fluctuating but a lot of your videos keep me from giving up on my diet ☺️

[@Snowymae]

I remember I was working at a department store and was “scouted” to work at AF but the store was creepy and in the interview I was told that I would be required to stand in front of the store in skimpy clothing. As a HS student who was insecure I couldn’t do that

[@jenniferburchill3658]

And you shouldn't have- good for you.

[@share_accidental]

thank goodness you didn’t do it ❤

[@NadiaSeesIt]

"You're not selling f***ing yachts!" 😂 great video!

[@Sweet_Dee]

Fun fact: the girl who ruthlessly tormented me from age 5 all the way through high school works for abercrombie now

[@RedisNotaFlavor]

I have never been inside an Abercrombie store. This and the Netflix Doc is fascinating.

[@CeruleanAnthracite]

They actually have really cute stuff now, and I'm a little younger so I started buying them much after these controversies (so I was completely unaware) and they've lasted me a long time.

[@Luboman411]

I went in once in 2007 or 2008, to the flagship store on Fifth Avenue here in NYC, where I live. I'm openly gay. The first impression I got upon seeing the shirtless models out front and this huge mural of white muscular guys climbing ropes in some old-timey college gym was--"Huh, whoever runs this place is SUPER-DUPER GAY! LOL. Hey, not that I'm complaining." But I had to flee a few minutes later because I didn't like the clothes, and the smell was overpowering, along with that loud gay-bar music. It was a weekend morning and loud gay-bar music should only happen in the evenings. LOL.

[@ComaLies225]

Man that whole incident was a shitshow. I remember soo many stories of ex workers coming out, claiming they were discriminated. One that sticks out was a pair of friends (one white, one Hispanic) and they weren’t hired because the white girl was a bit on the chunky and the other girl was Hispanic but she had the “right figure” they were looking for (I.e. she had an hourglass shape.)

[@Thatonegirl989]

I feel like I’m being jump scared this entire video 😂 my goodness this guy is terrifying looking

[@michaellee3903]

Wow thanks for this video. Your video on A&F’s downfall is probably the best one I’ve seen on KZbin so far.

[@LivsFitz]

Yes! I’m glad you did this, Netflix’s telling was barely interesting enough to finish. I was once a lil teen who wanted so badly to wear these clothes; now they’re all at the thrift store 😆

[@M_SC]

Still have the attention span of a young teen

[@holland9199]

And have you see the garbage clothes they are selling on their website 🤣 old navy is better than that and the thrift store

[@LetStartWithThis]

@@holland9199vintage abercrombie and fitch was sooo cute like the best skirts ever.. i want them now bc i never grew up in that fat phobic racist era

[@Coochlip]

I absolutely love your editing, all the early 2000s comedy movie references are golden

[@JoJo-ie8sl]

That 3D model is nightmare fuel

[@KianaDocherty]

LOOOL 😂 I wanted to make one of myself for the ending but... I don't know if thats a door I want to open

[@dakotablue3366]

Girl, it’s 2024. You need to do a second part series now that he’s been arrested and all of these hideous allegations have been made against him.

[@eolds]

Omg, you’re totally right, Netflix definitely butchered this story. Thanks for the extra info!

[@acaliaaidras5012]

I'm 50-something and remember when the Abercrombie and Fitch brand was more along the lines of LL Bean. I remember my mom buying my dad a very expensive 100% wool shirt there in the early 80's. I was confused when they suddenly changed in the 90's to a teen store. I was already past their target age at that point, so never felt the need to check it out.

[@interrobangings]

loving how you've been uploading more frequently. everything you put out is just a joy to watch

[@Xenosthewatcher]

This is one of those "just when you think it can't get any worse, it does" cases. It takes a lot to render me speechless, this did it.

[@TCAPRecipes]

Mike Jeffries should be having a seat with Chris Hansen.

[@_.stargazer._]

I'm from central/eastern Europe so we didn't really had A&F and similar brands in shopping malls but I remember when in early 2k10's A&F clothes started appearing in like enormous amounts in outlet stores, were sold for cheap and disappeared after a year or two. So this is why :D

[@skinny_pumpkin_lady890]

Ambercrombie stores would make me gag when we'd pass the store in the Mall.

[@llamaslayer888]

Just realized that I watched all of your videos and haven't missed even one. Always waiting for your next video. Thanks for such an amazing quality content, can't wait to see what you'll post next ❤️

[@KianaDocherty]

Awww🥺🥺thank you so much!!💕 I have some fun ones planned (i think lol)

[@llamaslayer888]

@@KianaDocherty I don't doubt that and really looking forward for your next videos 🤘

[@friedrice4015]

Me and my brother (both wasian) need to get a hand on those "two Wongs make a white" shirts and wear them to the next family reunion

[@breadkin6534]

😂

[@venomg5799]

🤭 just Google it. Bet you'll find some.

[@twohoursto]

🤣🤣 please do and tell us what happens

[@Odette_28]

🤣 do it

[@pjp9840]

Wok 'N Bowl Chinese Restaurant

[@krisdiane]

Wait, THAT is what he looked like before surgery?! Holy shit. I always assumed he started out hideous and they did what they could to make him "attractive." But dude was pretty alright looking.

[@janette2438]

I always stayed away from that store, even going so far as to avoid walking by it, because the perfume smell was strong enough to trigger a migraine for me. I think I have maybe gone in there once.

[@jackburton2148]

the editing of this video makes me so happy, the creep level is on point!

[@orangeswild3699]

Always living for your videos! Keep them coming! :)

[@KianaDocherty]

thank you!

[@meggoegoo]

Your production value just keeps getting better! the editing on this one was excellent go off Kiana

[@rickkcir1855]

One of my favorite channels. Also Kiana is so pretty!

[@Iquey]

I'm glad you made this video because it's shorter and funnier than the documentary and that animated deepfake of Mike Jeffries is so creepy and hillarious.

[@amila_]

I actually love abercrombie but only got into it around 2015. They had a great rebrand (with a new CEO). Today’s A&F is like any normal store and very size inclusive and height inclusive. Like the only place I can buy fashionable pants/jeans that can fit a tall person 😐 and they’re high quality too. 🙂

[@KianaDocherty]

LOL i always wear new abercrombie too! And the new CEO genuinely seems pretty nice

[@stp991]

Yeah A&F definitely rebranded. I work as a brand rep in A&F and the sizing is more inclusive for sure. I would have customers talk to me about rebranding and how different the clothings are now compared to before.

[@katiesays]

I love Abercrombie. I wear their short/petite sizes (I have the shortest legs ever, I think 😅). Their bodysuits are great, too. And jackets. And wide leg pants. 🤌🏻

[@machetey]

Haven’t stepped near one since 2005 so I had no idea.

[@syasyaishavingfun]

Yeah with 70% of Americans overweight and 30% obese idk why would anyone intentionally reduce their pool of customers

[@questioneverything8572]

When I was a kid, we always made fun of the preppy kids who wore Ambercrombie in school... Maybe it was just the neighborhood I grew up in, but nobody "cool" wore it.

[@ComaLies225]

I lived close to the hood. No one really wore it unless they could afford it lol 😆

[@ibeaman]

Always such inspiration videos helped me loose 70 pounds so far

[@KianaDocherty]

damn congratulations!!! 💪💪

[@maschiner4094]

coming back after hearing of his arrest, this was a really a great video!!

[@rabbit5000]

Brandy Melville is doing the exact same thing except they do it implicitly instead of explicitly

[@seetroso]

I grew up with the old A&F and I remember feeling like shit entering their store. I was skinny and definitely not a ‘cool kid’ yet the image they sold made me desperately want to be like them. They were mostly the reason I started working out, and I feel more confident with my body currently. But I knew I had to stop gymming for the wrong reasons as it was so detrimental to my mental health. I didn’t want to do it for the looks in the hopes of being attractive and popular, but for my health. There’s a big difference between the two. We all grow old no matter how attractive we are. I still struggle with it tbh but I’m getting there. Honestly A&F really shot themselves in the foot. There is just no excuse for sexualizing kids, racism and fat shaming. I see A&F as a missed opportunity to encourage people to be healthier, not the whole “we fit in and you don’t” kind of mentality. History would be so different if they had taken the right approach to this instead of what actually happened. I actually miss the store greeters cause it was iconic of their brand and I met many who were genuinely nice. I initially still shopped at A&F as I personally enjoyed their quality and they are far more inclusive now. Unfortunately their quality is no longer as good and their clothes feel very boring so I stopped. It’s not worth the money anymore if the quality is terrible. At least they improved in every other aspect… Oh yeah the Netflix documentary was disappointing cause they skipped over a lot and became boring. So many videos like yours did a far better job!

[@DodgaOfficial]

Working out for me is half looks and half health, but here's the thing, I don't have any particular goal in mind and I'm happy with just some muscle definition, I have no aspiration to become a Greek God like lots of the gym rats do. I really like being a slim twinky guy, it's what I personally find attractive. I can't imagine going to the gym and never feeling like enough, like even if I met my goals still being hyper critical of my body. I'm good with not being fat and having at least some muscle definition. I'm glad you found the right balance for your mental health.

[@avivagodfrey]

I was never the perfect look he was looking for, but I didn't give a sh*t about who made my clothes so it didn't matter. =v=;; But when I heard this come out, I definitely remembered. Couldn't hold on to the exact company name though, so any store sporting the "Welcome, Cool Kids" vibe was on my sh*tlist. XDD

[@brittany16950]

10:45 And THAT…is the difference between a child and an adult. You’re not *really* an adult until you come to your own realization that clothes do not, and cannot, make you “cool.”

[@SuileanAirgid]

I remember here in Scotland, A&F was aspirational but I wasn't sure why. It just wasn't my style, I guess. Still, I attempted to apply for a job there when the company I worked for for suddenly ceased trading (they were next door). I got looked at up and down, and the employee said I'd need to provide a photo with my application, and he already knew I wouldn't get past the image check. I was 24, self conscious and mortified. He wasn't kind about it. Glad I never did give them my money or my application.

[@ll-nm4fw]

I am no model and neither are you. others are. this job is/was for those people. you can't take any job that you like. we are all meant to have jobs that fit who we are.

[@Mysticbladegod]

I absolutely loved watching that Abercrombie documentary. It was so informative.

[@Kiss_Miklos]

This is fascinating to see years later. In 2006 I got my first job as a front of store model. It’s so strange to go to the stores now; they are absolutely nothing like they used to be.

[@enriquelopez9157]

😅

[@KakashiMike]

Love your videos Kiana. Always so well researched and clearly conveyed. ☺️

[@lumilenm__m5304]

Off topic but such videos somehow keep me motivated to lose the excess weight. Or should I say, keeps my kind occupied by the thought of weight loss as I'm easily distracted lol nice video 🌟

[@shemo_ghoul]

Oh man this was so satisfying, I feel victorious! Wonderful wonderful video! I love the 3D version lol

[@Haylla2008]

Honestly, the closure of the stores probably had more to do with the decline of mall shopping in general and the business model is was created on (and its un-sustainability in the market given the target customer) rather than any comments made.

[@whimsy0451]

The 3D Jeffries in various positions throughout the vid was as magnificent as it was grotesque. Well done!

[@cwb1400]

I remember when Abercrombie first came on scene, I was in my late teens, early 20s, and I remember thinking it was a store that catered only to gay guys. Being a straight woman I never bothered going in there. 😂 I did get told by a girl at the mall that they wouldn’t let customers in the store that they didn’t think were hot enough and people were actually turned away. 😳

[@antcantcook960]

You were in your late teens in 1892?

[@cwb1400]

@@antcantcook960 don’t be pretentious, you know exactly what I mean 🙄

[@rosalina2773]

OMG I’m SO glad you included the MadTV sketches. They are such a perfect parody from the time. 😂 I have one really nice quarter sleeve shirt that happens to be Abercrombie lol. I got it at a thrift store. Practically vintage now.

[@RealElongatedMuskrat]

What a goblin! I'm so glad I never bought anything from them, just because I thought A&F clothes were so generic and expensive, same with Hollister. But I never knew ANY of this, I just remember the scandal around the weight comments. This is a great reminder to check out who owns and runs the companies that we support. Fully agree that someone needs to get a warrant for that man's basement. I don't agree with mocking people for their appearance either, but if you play stupid games you get stupid prizes, and with that in mind... Jeffries has some nerve commenting on other people's attractiveness when he's out here looking like a terrifying, post apocalyptic ken doll.

[@shaikhyasin4618]

I really liked this video. Good story telling, funny and thrilling

[@missappropriation5149]

I remember going on a field trip to Gettysburg in the sixth grade. We had a little bit of free time in between doing things with the rest of the rest of the class, so the group I was stuck with decided to go into an Ambercrombie store. It didn't take me long before I realized all the girls in my group could fit into the clothes, but not me, so I just wandered around bored until they were done. Besides, we were on a class trip, I doubt anyone in the group except the mom chaperone could even afford to buy anything.

[@brennnabean]

This was the topic of my senior research paper :) i remember finding it particularly interesting as I am a recovered anorexic who spent 16 weeks in treatment during my 8th grade year. In treatment, if we advanced to a certain level we were rewarded with weekend outings. But every time we went on an outing to the mall we had to sign an agreement to NOT go into certain stores that “promoted anorexia” like A&F, VS, and Hollister. And that was back in 2010. Then in 2013 he made all those statements about how he doesn’t want fat people in his stores and I thought it was a great opportunity to explain how dangerous brands like these are for everyone, with or without an eating disorder.

[@dylanmorgan5589]

I worked at one of these store for like a month in 2013. I literally just hid in the corner and litsened to my ipod. Their latest trend was super dark clothes so i blended into the walls. I literally only met one other employee which was the manager of the morning shift. Never saw him during my shift. I pretended to not work there until someone was ready to check out at the register. Apparently thst made me a top tier employee compared to the underaged highschool staff. I also stole so many clothes from the store. Like $1000 worth of stuff they were gonna throw away which at any other store would be $200 worth of clothes. It was one cool jacket, a pile of t-shirts, and a freaken mountain of underwear. I only ran out of underwear from that haul in 2018. 😂😂😂😂

[@lainiwakura1776]

If I could give you a resounding applause, I would, good sir.

[@dylanmorgan5589]

@@lainiwakura1776 you know the best part, i only heard about this controversy today when watching this video. I just wanted underwear and work in between real jobs.

[@camilaasmr3611]

Dang your smart 👌🏼👍🏼

[@dylanmorgan5589]

@@camilaasmr3611 nah, i was just a thief. 😂😂😂😂

[@camilaasmr3611]

@@dylanmorgan5589 not a thief if you didn’t get caught 😉😏

[@ferociousgustafson4040]

So, dude cashed in on high school cliques but didn’t know how fickle high school popularity is?

[@Life-oo2tr]

I worked at American Apparel during my uni days. I loved that they were locally made and sweat shop free. The hiring process was basically a casting call. You show up bare faced, simple clothes, and you were hired based on how attractive you were and how you will represent the brand. Our photos were taken and sent to Dov (the founder) for him to make sure we stayed on brand. It was a shitty job, but it got me by. I got free clothes at least lol?? I personally didn't have any weird interactions with Dov, but I heard some rumours. This video made reminded me of my time working at AA, though AA was pretty inclusive about sizing and ethnicity. I think another brand that runs similar to Abercrombie is Brandy Melville.

[@Luboman411]

Wasn't Dov Charney, the guy who ran American Apparel, also incredibly pervy, just like this Jeffries fellow? Unlike Jeffries, Charney went after the women who were alternative and hipster. Heard that he got buried under a bunch of sexual harassment lawsuits and that's why the company went bankrupt. At least A&F managed to survive under its new female CEO.