the culture of influencer coachella

[@walklikearobot]

I'm so tired of influencers being like "the truth about coachella: it was CROWDED and DUSTY and HOT but also at night it was COLD" and its like.. its an over-hyped gathering in the fucking desert. why would any of those things be surprising??

[@kennyb1588]

Right! Like you went to a festival in a desert and didn’t Google what the weather was gonna be like 😂😂😂

[@IjeomaThePlantMama]

This is what happens when you don't pay attention in middle school geography

[@staycgirlsitsgoingdown2]

yeah like it’s literally just a music festival in the desert, what did you expect?? did you think that a super popular music festival in the middle of a desert would be half empty with climate controlled tents?

[@beepbeepcasucha]

Hahahaha

[@skullsaintdead]

It works for clicks. I'd guess (?) most influencers know the absurdity of being 'surprised' a tent-fest in the desert is hot/cold. It's kind of self-induced schadenfreude, a bit sad but that's how they make money. I wouldn't want the self-loathing, anxiety & depression of it, like the girls that pretend to be dumb just to please guys, it's disheartening. I could be wrong though, I don't watch any influencer/vlog-type channels.

[@AlexanderBrando]

Ew. Influencers calling it attainable as a negative is such weirdo behavior. And Revolve being a life long dream. Girl I- 💀

[@cthulhutheendless1587]

Ikr. It’s so elitist

[@moxxibekk]

"A lifelong dream since high school" which appears to have been last year.

[@dqvolskashterka]

Yeah, the lifelong dream thing annoyed me a lot. How can a lifelong dream be to wear some clothes and to be invited at some clothing event... Don't these people like ...want to learn stuff - languages, music, arts, sciences, technologies...how can their dreams be clothes, make up and events... I just can't understand that type of thinking...

[@DrawciaGleam02]

@@dqvolskashterka I think it's cause it looks cool/fun.

[@coffeecatichino5332]

@@dqvolskashterka Everyone wants different things out of their lives. Being able to attend fun festivals, dress up, and have spend time with friends is as valid of a “lifelong dream” as any other. I was more confused by the fact that she specified Revolve, one festival out of thousands; It’s not a legendary festival, or uniquely fun. It didn’t look like a “dream” festival. The only thing it had going for it was it’s exclusiveness.

[@1doobiedoo]

Coachella sounds like my personal hell. Heat, people, and intoxicated people. And I love concerts, I’ve seen shitloads live-I’ve always just hated festivals.

[@actuallynotsteve]

I went to it back in 2014 or so as an avid music lover that has actually been part of Warped Tours and like the day to day touring grind.....it was awful.

[@jasminelambert3753]

Absolutely. I understand the angle of like you get to see a bunch of artists without having to individually pay for the tickets but like the experience of either camping in the desert or staying at an Airbnb that’s outrageously priced and then having to take an outrageously priced Uber to the event in terrible traffic. Like neither of those options sounds like a good time to me lol

[@gggthsb]

I love festivals, but I would never set a foot onto coachella grounds. It is all the worse things about festivals with none of the fun stuff...

[@gidd]

@@gggthsb explain that

[@ArtisticlyAlexis]

@@gidd Over priced... *EVERYTHING,* VIP segregation that ruins the open flow, not about the music (I haven't heard anyone talking about the music first,) getting good pics matter over having a good time...to name a few reasons I could think of off the top of my head.

[@LadyxSky]

I never considered Coachell unattainable, I just never wanted to go 😂

[@katherinealvarez9216]

I only recently learned what it was.

[@Zulf85]

It always looked like stressful white people stuff. I would have loved if Hatsune Miku had been able to perform in 2020 though. It would have confused a lot of people lmfao

[@DrawciaGleam02]

@@katherinealvarez9216 Uh, same. Was it mentioned often in teen flicks/rom coms?

[@katherinealvarez9216]

@@DrawciaGleam02 maybe, but honestly it probably flew over my head. I barely knew what burning man was.

[@theoutsiderjess1869]

Same

[@winterburden]

Did the Swell plush and the panda have a fight? They're facing different directions now

[@SwellEntertainment]

they just keep messing with the auto focus lol

[@PhoenixEncore]

😂😂😂😂

[@cclaussen]

@@SwellEntertainment that’s too funny! 😂

[@sonorasgirl]

They look they’re being stood in a corner lol

[@PhoenixEncore]

@@sonorasgirl 😂😂😂

[@brycej7961]

The funny thing about the party is that apparently Revolve sent out emails for specific time frames to come and if you didn’t get there in your designated frame you weren’t going to get in. Then guess what, a decent amount of the influencers who complained were late. If it’s true no wonder why they didn’t have a good time

[@nagashtheundyingking4404]

as a security guard who usually have to deal with similar type of stuff honestly this seems very normal and could totally believe it guests usually can't see how and why there are weird rules at times especially drunk people.

[@Connie-wd6ki]

OK SO LMAO - I've lived in Coachella my whole life and Coachella Fest is so horrible??? There is immense freaking poverty in the side of valley where it held. We have undrinkable arsenic water in trailer parks when people are displaced for land/project DEVELOPMENT for the rich and famous (predominantly for exclusive rich places like equestrian stuff, beach clubs, and more resource hoarding projects). There's so much bad stuff around it like social and environmental issues. It's disgusting and I chuckle when things don't go as influencers planned. (Obvi there are more serious issues that Coachella Fest and predominantly rich YT spaces cause but this is all I can think of!)

[@theVtuberCh]

Does it contribute economically to the local community ?

[@Connie-wd6ki]

@@theVtuberCh Not really? Most people stay in air bnbs (which many people fight against since there's no housing available) and don't leave festival grounds once they enter for the day. But any economic gain for the chain hotels and Walmarts, as normal streets get traffic jammed for hours at a time and any regular business is impacted by that.

[@MeloncholyKay]

​@theVtuberCh no. They BNB in the nicer neighborhoods in LA Quinta or Palm desert, or stay at the insanely rich new ranches the rich Californians build to move out of the cities during covid. The festival has also been pushing an island festival economy. Meaning that they want the goers to ONLY spend their money in the festival, making sure to bring as much as the goers would need within the festival as a high mark up. This being that walmart is two blocks up from the fest means that the only effect on the local is insane traffic Congestion and even the traffic is being diverted into a main way in Bermuda dunes that channel the goers straight into LA Quinta and Palm desert. So only the richerwhite neighborhoods gain anything

[@violetcolouredglasses]

For context, I’m 17 and I’ve lived in the Coachella Valley my entire life. Every year since I was little, when it would start getting hot I remember seeing stories on the news about people either needing rescued or dying on the Bump and Grind hike. The bump and grind here is a popular medium difficultly hike that goes up a mountain in a 4 mile loop, challenging but not to hard for a casual hiker, but tourists that are here when it starts getting into the 90s or low 100s decide that they only need like one bottle of water. For someone like me, who is very adapted to the heat, it takes a lot longer in the heat for me to start getting the effects of heat exhaustion. But because the tourists come from cooler climates and are not adapted to the desert they need to drink more water at warm temperatures when doing physical exercise because they can start developing heat exhaustion fast if they’re not careful. So many people over the last decades have gotten very dehydrated or died on the bump and grind because they are under prepared and it’s very frustrating to see non residents underestimate our desert climate.

[@SatiricalSunflower]

I live in the northeast so not nearly as hot usually as the Coachella Valley, but even then I always make sure to bring as many water bottles as is physically possible whenever I hike, since I know I sweat super easily. If I knew I was hiking in an area that regularly gets that high in temperature? I’d probably be bringing like, 5 of those 1 gallon water bottles with me, just for myself 😂

[@sophieb-m1472]

This sounds like seasoned sailors saying something along the lines of: it’s a huge mistake to underestimate the see. We forget way to often how dangerous nature can be

[@froggy5748]

I live in a state that gets hot but is humid instead of dry like deserts are and even when it’s fall and chilly I always bring at least three bottles of water for each person. It’s never made sense to me when people go underprepared to hikes, *especially* in 100 degree heat. It’s just a recipe for disaster and so incredibly dangerous for them.

[@TaraSmallss]

I live in Vegas, lived here my whole life, and we have Redrock here. Beautiful colorful mountains, and hiking trails. People get sick and die out here all the time. People just don’t understand how quickly the heat can take over you, especially when it’s 110°-115°

[@Magnetar_Haunt]

-"No sponsors will send me to Coachella"- **Amanda gets sent to Coachella by Adam&Eve**

[@electrogeek77]

But she has to wear their brands (yikes)

[@samanthajade3782]

Lol Amanda walking around with a mini Adam and Eve branded dildo Keychain attached to her con lanyard she brings everywhere 😂😂

[@goblinlibrary280]

Yeah, it shocks me that influencers didn’t bring supplies for being in a desert environment. I can’t help but compare this to my regular ticket camping experience at Bonnaroo. I slept in a 90 degree tent for three days, with no showers, no ability to leave, and stood outside in a crowd of 30,000 during a lightning storm. I had a fantastic time, but I was also 20. Ten years later and music festivals have lost all appeal. I’ll stick to small shows. I also have to admit that I knew exactly zero of the influencers you featured in this video and didn’t even know Revolve was a brand. 😅

[@patng26]

Bonnaroo really does make you live like a roach

[@bananawitchcraft]

Same, I used to enjoy festivals when I was young and on a ton of drugs, but nowadays? I aint paying for that, you would have to pay me. A lot.

[@Taurusus]

The vibe I'm getting is that these folk think they're being invited as VIPs, instead of it being a job. Probably because people keep treating them that way, they've forgotten they're supposed to be _working,_ for a given definition of the term.

[@Topaz_Estrella]

Same on your last paragraph, I'm too old for any of this i guess

[@goblinlibrary280]

@@patng26 I was so exhausted on my drive back, and desperate for a shower, that I didn’t even bother to tell my hotel’s front desk when they put me in a room that hadn’t been cleaned yet.

[@amberamey7549]

The whole influencer side of Coachella is something I only tangentially hear about/see. Until people started making videos discussing the influencers and Revolve, all I had seen is actual performances. And, as interesting as it is to discuss, I honestly much prefer seeing people be excited over like a k-pop girl group reunion and Harry Styles than a bunch of privileged influences whining that they had to wait in line for a bus.

[@InsomniOwl_]

👏👏👏👏👏👏

[@robertoXCX]

It seems to me that "going to coachella" is more important to a lot of these people than the actual activities and festivities that comprise coachella. That's like going to the mall with no intention to actually buy anything or visit a particular store. Just a recipe for a bad time.

[@sarah.politico6063]

@@robertoXCX no its like PAYING to go to the mall with no intention of buying anything lol

[@angietoonz6605]

@@robertoXCX people (used to) go to the mall all the time and not buy anything and have a great time lol. I still do sometimes. Not the same thing at all lol.

[@ggundercover3681]

@@angietoonz6605 some people still do. thank god the mall is free. you just want a safe area to walk and talk with someone, maybe buy some food and go home. same with the beach if you live close to one or the park. people pay for cochealla which is so strange to me

[@thepolarphantasm2319]

"If people don't get sick with jealousy at my posts I feel like that's a detriment, personally" - influencer culture

[@CrippledChaosClown]

I think there's a big difference between people going to Coachella and Influencers going to Coachella. 1) People go to Coachella for good music, good company and festival style camping, 2) Influencers at Coachella are going for a photo op in designer clothes Those two groups are going to have wildly different experiences.

[@AntiRivet]

If you were gonna say "cultural zeitgeist", then you were totally correct.

[@mrbork7218]

All hail the mighty time ghost.

[@sirspookybones1118]

Zeitgeist is such a cool word, even its translation to Time ghost is cool

[@KarlaTheMichelle]

or milieu 😌

[@mushroomshrub]

@@mrbork7218 I usually see it translated more poetically as "spirit of the age", but time ghost works too

[@explodingpryro]

Came to say that as well but you beat me to it

[@WallebyDamned]

Never be afraid to say zeitgeist, who's going to call you out if it wasn't right? They'd have to know why it wasn't to think to do so, and most of us are pretending

[@gateauxq4604]

If ever there was a moment to use the word zeitgeist that was it

[@QTpatootie95]

I think we can normalize people not saying things they aren’t totally comfy saying - If she wasn’t confident saying a word she didn’t know it’s fine she didn’t and I dont think we should be operating under the assumption that no one knows what the words they use mean 🥴

[@lolalo6344]

it's ze-i-t-ge-i-st basically how you would comfortably say it. but yeah, never be afraid to say it. so many people say words from other languages wrong. It's fine, as long as we understand what you are trying to say that should be ok.

[@creativedesignation7880]

Well, most people may be pretending, but some of them are also German and they will call you out :)

[@Aliscamel]

@@lolalo6344 it’s actually not pronounced like that. „ei“ is one sound in German, it sounds pretty much exactly like the English „I“. Source: I’m german :D

[@FTZPLTC]

There's a weird cultural thing among influencers, where everything has to be presented as exclusive or inaccessible so that them accessing it is incredibly impressive. It's the same way that some people will act like taxing billionaires will make them poor - it's presenting a binary version of the world where everything is either Poor Stuff or Rich Stuff, when there's actually huge gradation between them. The whole notion of saving up for something modestly expensive, rather than just being rich enough to buy it without feeling the pinch at all, just seems to be dismissed, even though it's far more normal.

[@bunnyfrosting1744]

I hadn’t heard of Revolve until this week so I appreciate you explaining stuff. Feelsbadman when people say the common “you’re familiar unless you live under a rock” kinda stuff 🤖 like yes, I do, actually

[@ethicalcheeze1407]

Hey, I *like* the rock. The rock is comfortable, and very protective.

[@bunnyfrosting1744]

Yeah and Patrick star was just fine 😌

[@ggundercover3681]

I just own it. people tend to start appreciating I don't know everything and that's honestly so funny how they end up liking me being clueless. I just do what I want and live. it's cool explaining and learning stuff so win win anyway.

[@crowdemon_archives]

I literally live in Asia so lol, I only heard of Coachella and it's just... not interesting to me?

[@jaybehkay2438]

Coachella has only ever seemed unattainable to me because I live in Australia. I just sort of assumed it was an over hyped and (could get) over priced music festival. Like I know it’s expensive but it never seemed magically unattainably ridiculously expensive

[@Michaelengelmann]

It’s exactly that, unattainable.

[@whatifschrodingersboxwasacofin]

@@Michaelengelmann for you

[@bigdrippy4104]

you can be an influencer, go to the desert and put ketamine in your arse here in australia too, coachella is attainable in spirit here.

[@maccasmar]

I'd say that the opportunities/experiences and performances gave coachella an aight level of hype, but the invited/sponsored influencers overhyped the fest. I guess invitations to large events can really stroke people's egos and make em expect special treatment their whole stay and thus overhype the event that they're attending. In aus we got social events open to the public every week and I'd say that's certainly enough for me. And they're just a train ride, maybe a bus, a dozen minutes of walk away. No flying out. Plus, pub/club performances can be pretty nice

[@carolin2544]

Thought Revolve's weird "buy our clothes and maaaybe get into our event" sounded familiar. It's the influencer/modeling version of doing unpaid spec work during job application processes (frigging bane of graphic design)! You have to conform to specs ("this exact range of clothing"), don't get paid upfront for anything ("figure out and pay travel/accommodations yourself"), and have no assurance of getting anything from them (see: all the folks who got sent away at the entrance) even if you did exactly what was required. This sucks.

[@Jaaaannnneeee]

Yeah, like putting aside the debate around influencers and entitlement, I feel like this boils down to a company taking advantage of people that they should be compensating for the work that they’re doing? Like essentially (from what I’ve gathered, though I could be reading the situation completely wrong) the influencers are paying to advertise revolve and it’s so??? It feels scummy, even if the victims are rich people and the “crime” is being inconvenienced for a little bit

[@carolin2544]

@@Jaaaannnneeee yeah, the gift card + “ticket” (quotation marks for the folks who didn’t get in) deal that people bought was definitely the messed up part. They get your $2k, doesn’t matter if you only wanted to buy a single outfit for the festival. (Iirc gift cards aren’t refundable either?)

[@itkathleen]

Not being on instagram or TikTok and therefore pretty far removed from ~*influencer culture made this video almost unintelligible but no less entertaining

[@elen5871]

this is why Hailey Bieber bodied literally every influencer by showing up late to Coachella in just jeans and a jacket. just showed up to _a music festival_ to check out some _music_ looking dressed appropriately for a night in the desert. totally authentic lol.

[@ColeCole7654]

Wealth flaunting is also looked down upon in recessions more so. I don’t think that brands necessarily thought about that when thinking about the first Coachella since 2019..

[@minnithemouse]

The $2,000 thing is true, but it wasn’t just influencers. I shop pretty regularly at revolve and got the email. Basically, “Buy a 2,000 gift card and you’ll get a revolvefest wrist band.” And I’m a pretty regular person.

[@jellalhater]

all these festivals and stuff make me realize how out of the loop i am. i've never even heard of revolve as a brand before this 😭

[@christmastiger]

You're not out of the loop, 90% of the comments in this video are saying "I had never heard of Revolve before now" haha

[@Meredith.A]

Does nobody else think it’s creepy AF that people are OK with riding a shuttle to a random place and have no control of leaving and don’t even know where their destinations going to be? Just the thought of that gives me a panic attack lol

[@ChiBoomyBoom]

That start to a really great horror movie….

[@bakedpotato1717]

Lol no wonder I hated summer camps 😂

[@noodlepoodle3582]

The line was 2 hours?! And they were comparing it to Fyre Fest?!!! I've waited in line 2 hours for a plane to college and they're being paid to go party.... Influencers live in a different reality

[@kay4329]

Thank you for clarifying influencer Coachella and actual Coachella are different. It’s a great festival that’s just over-documented

[@Sara-yr4kk]

As a resident of the Coachella Valley, the music festival makes that part of town a massive pain in the ass. I wish it was further out of town. That and influencers vlog in town regularly and its annoying to see in the wild.

[@hhhhhhhhhh1919]

Uh… i’d say the main issue with Revolve is it’s working conditions for its clothing makers, not size diversity lmao

[@kaemincha]

proud of you Amanda for maintaining your ethics regarding sponsorships even when faced with a really juicy deal! your integrity is definitely a part of why i always come back to this channel. wishing you much success as always!

[@ositaiza888]

it's videos like this that rlly highlight the different circles of the internet. i had never heard of revolve before smokeyglow's video and apparently there's whole discourse going on abt them??? the internet rlly is what you make it

[@fynnsternis6432]

as a european who has only heard of coachella when influcencers that went there were critizised, I do appreciate you explaining things that seem obvious. I mean, in the end i could google what it is but that might no accurately capture the vibe

[@Ventius1010]

Coachella was genuinely very fun this year. Sure there were lines for food etc but like it’s a massive festival, what do you expect? Genuinely the bathrooms were relatively clean, the grounds were kept clean by an army of people with trash buckets, and there were plenty of locations for water and food. Even the music was good and the crowds seemed very involved. I went weekend 2 for reference.

[@Hando01studios]

I’ve been to Coachella 5 times now. I’m lucky my parents live 20 minutes from the venue. And I’ve yet to post anything about attending Coachella. I love Coachella and recommend it to everyone it’s a great experience but people focus too much about letting other people know that they went to Coachella. I hope the influencers stop going eventually doubt it’ll happen but one can wish.

[@Topaz_Estrella]

I can't believe anyone was comparing Revolvefest to Astroworld, that is disgusting.

[@beestarjay]

The demographic of people on the bus in the shot at 9:01 tells me everything I need to know about revolve...

[@cheerupbaby7792]

It really said: 👩🏼👩🏼👩🏼👩🏼 👩🏼👩🏼👩🏼👩🏼 👩🏼👩🏼👩🏼👩🏼

[@clairepettie]

I don't think I've ever been as excited about anything as that girl was about seeing the Wallows perform at Coachella.

[@iamslf]

i dislike the term “influencer”. it sounds so plastic. truth be told, i dislike the entire idea of influencers as we see it today. it perpetuates the idea of faking the funk, and destroys originality. with that said, in the past, i’ve wanted to go to coachella. then i realized the whole vibe just doesn’t seem genuine, and it’s more of a being seen thing, and not so much an enjoying the music and vibing thing. but i grew up in the days of warped tour in the early 00’s, so maybe my views are a little skewed.

[@MettleHurlant]

When I went back in 2006 it was all about the bands. There were disgusting port-a-potty trailers and plastic bottles everywhere. Had no idea if there was a VIP thing going on and didn't care. The worst part: so many good artists that overlapped and sometimes had to skip out on one act to see another one. The B-listers back then were better than the headliners today. I guess I just grew out of it.

[@QTpatootie95]

I think you can def go and enjoy the artists idk most things are what you make them

[@Racheleah2015]

I don’t understand why people complain about waiting in line in the desert…did they think the festival busses were transporting them to a rainforest? Yeah waiting in line sucks, but the festival is going to be at least twice as hot. Don’t come to the desert and then get surprised when it’s the desert lol

[@mywadi]

Off topic, but I've seen both a youtube short saying that crochet clothing was timeless and another saying it was dated and tacky in reference to Coachella fits and I find that hilarious lol

[@zahuntah]

What I'm getting from this (part of it, anyway) is that a lot of brands/brand reps are so good at making influencers feel heard and valued as individuals in the process of arranging and maintaining brand deals, that some influencers forget that it's their JOB to make them feel that way. I'm sure most brand reps are very nice people, but they aren't friends. They're employees being paid for their role in an exchange of services for money, with the goal of increasing their company's revenue. The brands, and therefore their employees, only care about influencers' individuality to the extent that they remain profitable for the brand. The more money an influencer brings in for a brand, the more the brand will try to project interest in them as a person and in their wants/needs because they want them to keep working with the brand. So when it comes down to it, yes, influencers are commodities to them. I guess Revolve Fest pulled back the curtain on that for a lot of small/medium influencers.

[@ruthelizabethphoto]

I had never heard of revolve before this, (didn’t even realize it was a clothing brand) so I decided to look at their site during the vid…ummm no. A lot of their dresses are like $100 to $500. Just going off of the influencer clips I got a very basic fast fashion vibe so I was not expecting that. Not to mention I didn’t see anything larger that an XL or 14.

[@ayannahhicks3337]

Their clothes are super overpriced and looks exactly like Pretty Little Things and all thise other fast fashion brands. What they've done is get actual famous models and celebrities to wear their clothes making seem like something you NEED to have.

[@lisahoshowsky4251]

I watched a KZbinr I follow who focused more on the fashion aspect of it and they definitely explained a lot of things that made them sound like a super icky brand. They’re not size inclusive at all even though they have a “plus size” tiktoker as a brand ambassador and they just give a bunch of influencers free clothes in exchange for wearing them in a post which then gets them more traffic. They’re unfortunately just good at promoting themselves, they’re not actually a good company.

[@whatifschrodingersboxwasacofin]

@@lisahoshowsky4251 purely out of curiosity because I’m not into the whole thing, what would be a ‘good’ company? Not a challenge, just a question. 🙂

[@pay1370]

9:01 kinda jarring to see so many heads of exactly the same shade of blonde, feels like a bus filled with clones

[@kumquatery]

I'm just glad you go the extra mile to explain coachella and revolve because I only know of these things at best as a non-american. Also, I am 90% sure you wanted to say something like "cultural zeitgeist" and that would have been the correct fancy way

[@tibicenlinnei4014]

As someone that spent multiple years going to every major music fest as a um....supplier of....uh...high quality...things....influencers and celebrities are ruining the festival scene. One of the last Bonnaroos I went to, my husband got in a fist fight with an unnamed celebrity because he shorted me over $200 for candy and then tried to grope me. We made him pay up but his team threatened us with a lawsuit (my now husband broke his nose or cheekbone). It was a bunch of people in VIP calling us names and being snotty because they wanted to protect their own (this was way before Me Too). And we were only in VIP because of our wares. I know people are going to say we're terrible people for supplying that, but if you, your friend, loved one was going to take something....would you rather it be from some shady influencer or 2 hippies that test their product before it's even sold? It was before the fentanyl crisis and we still had test kits for everything. It's just a "gimme gimme gimme because I'm important" thing. Not a real experience anymore. Just muppets posing in sweatshop fast fashion destined for a landfill.

[@Othello484]

I'm so glad you explained it because I was thinking "Coachella" was a conference for life coaches. ")

[@a.harrington1634]

You discussing relatability really hits home. You haveacadence very similar to a a friend, and - yes - it does kind of sound like the conversation you expect when on friend gets really excited over something I know nothing about. Half of your videos are on topics I've never heard of, but you make them make sense.

[@lVlegabyte]

Huh, I only knew of Coachella due to the drama in the cosmetics community with James Charles. Today, in this video, is where I found out what Revolve was.

[@phoebexxlouise]

I love how honest and frank you are about the behind the scenes aspects of your work. I really do trust you to be completely transparent about any experience you were involved with, and you never seem too concerned about deals you'll miss out on because of that. You have a self-sufficient confidence and tacit self-awareness that is hella inspiring.

[@Avalinara]

The thing about it being like you ‘sitting across from us at a coffee shop desperately trying to explain a movie’ is one of my favorite things about your videos lol. I don’t care about most of the topics you talk about but it’s enjoyable to listen

[@Goose_Willis]

I like how you make things understandable for the masses.

[@frankendress7795]

what i love about your videos is that you cover topics i would almost never care about outside of these videos, but it's a lot like hanging out, covering a crazy topic once in a conversation, and then never coming back to it again. that sounds weird but i'm saying i have zero investment in coachella (and literally had never heard of revolve, somehow) but i have every investment on your fun take on it

[@gilded_lady]

Born/raised in LA and Coachella has never been some kind of mysterious unobtainable things. These influencers played themselves by thinking themselves more important than they were then hyped it all up in all their head to justify the story of their importance they built themselves.

[@tangledupinblu]

same, as a socal dweller, its something that (most of the time) if you really want to go, you're going, and if you dont want to, youre not. ive never heard of anyone being excluded from coachella other than for finances or parents or whatever. influencers rlly did just delude themselves into thinking that theyre special for going to one of the biggest events in california

[@gilded_lady]

@@tangledupinblu Its kind of sad really. They saw the celebs pimping it and thought that that was what coachella was and that somehow they were special for getting to pimp it too when really now down here irs more just annoyance at how fast tickets go and how overpriced it is than anything. The closest I've felt to that celeb culture is when we went to Nobu for my sister's birthday. There was easily $1,000,000+ worth of cars in that lot and even then it was still a very chill vibe minus the obvious fact we were commoners based on the table we were given

[@rileym7934]

not gonna lie, i for some reason thought coachella was like a met gala, so i apprecciate the explanation and distinction to the other festival , because of that i had literally never heard of lol

[@NevermindHDx]

Ma'am said "I dress like a slutty librarian half the time" lmao had me wheezing 😂😂💀

[@AndAllsToDoAgain]

I’m far too Canadian to know what you’re talking about, but California culture really is something.

[@879SCSP]

Going to Weekend 2 was such a different vibe both in energy and attendees. I think it's mostly because the "influencers" want the ability to be the "first" so badly that they rush into Weekend 1 making Weekend 2 a bit more heavy on having the more general public/usual festival goer crowd in attendance.

[@tangerinefairy0]

I’m not even an influencer but I’ve shopped from Revolve in the past and my lifetime spend with them is probably like under $250 but they sent me an email to buy the $2,000 gift card thing to get into their festival. It’s such a scam like I’d rather spend that money on the actual ticket for Coachella

[@LiquidReality90]

It was easy to tell a lot of those people at Revolve have never been to a festival. The struggle is part of the festival expirience and something die hards have learned to embrace. I would hate to have seen some of them at a camping fest.

[@drinkmoreagua8984]

Exactly. First time at a festival you learn what NOT to do. Yeah it sucks but at least next time you go prepared.

[@ancientmaverick13]

I generally enjoy it when influencers are inconvenienced or annoyed. (Sorry.) A bunch of people walking around wearing the same thing and saying the same things sounds like a cult.

[@RizzyRamone67]

Looking back on my mud splattered festival days, the things people complain about are goddamn hilarious

[@FlowersInTheVase_]

I don't keep up with any influencers and just watched Coachella through the youtube livestreams. I had a fun time watching some of my favs, and switching through the 3 different stages. I feel so removed from the issues of Coachella every time I hear about them bc if you don't really go on social media, you completely miss all the promo and complaints these influencers do/ have

[@erica5218]

Respect for you not accepting a deal from a company you don’t like!

[@Blank-rv6xv]

I never heard of this clothing brand, so there could be people who don't know how this company works🤔. Some not all, but I know that's its a thing to research every company due to their behaviors.

[@masonp4355]

I went for my first time this year (weekend 2) with my best friend we had a blast. We had bought our tickets back in 2020 originally to go see Frank Ocean. Unfortunately the lineup was quite different but we still saw a bunch of amazing acts and surprise guests. We did some light vlogging but otherwise didn’t really go for any of the influencer stuff, it was a very fun weekend. Not cheap at all but we had a great time

[@GreiH]

I keep getting ads for "free Coachella tickets for life" And I'm like "Why would I even want that?"

[@masonp4355]

You could sell them every year? It’s literally free money why wouldn’t you want that

[@AJFilms14]

13:40 that really is the vibe that your videos have.. I used to do that with my childhood best friend.. it’s almost like these types of videos fill that void now that I don’t really do that in real life-

[@samuelline9573]

11:45 the word you're looking for is zeitgeist. It's German literally translating to time ghost

[@meronono3]

The audacity and privelege people must have to complain about flying out or going to a concert to have fun for money :')

[@whistlingbanshee5038]

Gurl your eyeshadow is gorgeous!! And the dress! You look beautiful today 😊

[@clarakf]

As someone who's not from the US and absolutely did not know about coachella (other than it's a music festival) and revolve, I really appreciate you explaining stuff

[@thelexicon7294]

Never heard of Revolve in my entire life. As for Coachella, I paid my way to attend as an absolute fucking normie (literally 500 followers) in 2019. I don't know where these influencers are getting their lofty delusions of exclusivity from. 😅

[@pixelpixey]

Idk if it’s the same way but it used to be so easy to sneak into this fest lol. We would just walk in, take wristband off, then someone goes back and hands off band to friend. We did this for yearsssssss. So I would just split the ticket between a big group of people.

[@ftc3000]

Thanks for making this video, as the difference between experiencing Coachella as an attendee and as an influencer is not often discussed. I went back in 2019 and had a great time. That was because I was there for the music and the general festival experience. Yet if I was going as an influencer or relying solely on influencers' experiences, my impression of the festival would be quite different. Fortunately, I'm so completely out of touch with anything fashionable to ever be an influencer, so I was able to enjoy the festival for what it was. However, I think a lot of people who haven't been to Coachella tend to think of Revolve Fest instead, and so they get this impression that unless you're in your early 20s, obscenely wealthy and have at least 100K followers on all social media platforms, you won't be allowed in (I've met more than one person who has said they could never go because they don't have any sparkly clothes). While influencer culture has built up Coachella as this magical event over the years, that's both to its advantage and its detriment.

[@Michaelengelmann]

To me Coachella is the PG Burning Man. It’s a place to go to be seen bc social media is so stupid. I would go back when it first began. It’s been a place where a bunch of pretentious rich kids go now. They’ve had some artists I like, like Billie but would I go, no. The music as a whole isn’t my thing. I’m more old skool (Ik) 80s-2010s

[@elizabethheyn5365]

My friend finally got to go to Coachella and she had such a good time. So, I was a little confused when all the influencers rated it poorly. She got VIP for the better toilets and she even got to eat (influencers have said there was little to no food at the festival).

[@rabinesque]

Having grown up in SoCal I feel like any music festival held here is going to evolve beyond the thing it is. It seems like festivals in other parts of the country are still just that, for the most part. Then again, it took about a decade for Coachella to turn into what it is now.

[@yo-sefakimbey7009]

here's praying the New Orleans festivals never become anything like Coachella

[@moretyquira]

So much of the complaints that influencers/celebrities have about Coachella or other music festivals are just part of the experience. Drinks were expensive? Duh. You had to walk a lot? Yes. Tons of lines? Yeah. You got blisters? Yes. It was hot out? Welcome to a music festival, dude. The people who actually enjoy music festivals know that these things are part of the experience, and whenever I hear people complain about them I'm just "THEN WHY DO YOU GO?"

[@Ru-ld8ye]

We also have Coachella in my country.. they brought the festival a few years ago (I'm from Argentina) and the tickets are freaking expensive but it's just a normal 3-day festival and not unattainable at all.

[@holls3230]

Your desperately explaining something in a coffee shop example is exactly correct and why I love your videos

[@kaemincha]

honestly id rather go to the music festival kinda near me thats been getting popular (Hangout Fest in AL) since at least its near the beach and cheaper. i cant imagine being out basically in the desert lol

[@herefortheshrimp1469]

People say the "desert" but it's actually a super lush huge polo field of grass...at least weekend 1 it is lol. The 2 times I've gone I've never been more comfortable weather wise

[@kaemincha]

@@herefortheshrimp1469 at coachella? wow! with the way people talk about it, i just imagined dirt and dust everywhere (ive never been to california or really anywhere near the desert)

[@karolinapupi19977]

@@kaemincha same! I always imagine an absolute nowhere of a desert

[@AmmyWolfable]

That probably because the area around it is very desert like. It's not dusty and sandy per say it just like hard clay and rocks vibes but Coachella itself it's in a grassy area. It's kinda like how golf courses can be in the middle of the dessert with enough water

[@joseribamarjr5164]

@11:45 i think the phrase you were looking for was 'Coachella is still pretty much in the cultural zeitgeist'

[@kelseywillow8110]

I appreciate a queen who turns down 18k deals and stays true to herself!

[@ZoraTheberge]

I find it fascinating that revolve basically let some people pay-to-play at doing their online marketing for them. The disconnect is that these micro influencers were expecting a genuine luxury experience based on how much they were paying but Revolve didn’t care enough about the people they were scamming and exploiting for labor.

[@summerchild_]

As a professional festival goer i can assure you that the influencers dressed as influencers are NOT havig fun at Cochella. Festivals are about sweating, walking miles, jumping, sitting on grass, musing, etc. You cant do that on influencer's fashion.

[@beckyginger3432]

Omg thank you for saying this i grew up at festivals and worked them for years. And seeing how they the influencers look. I'm like am I mad this wasn’t my experience, but sweating and walking and sitting on grass. That's what I remember

[@kc3d777]

i think the biggest reason people want relatable influencers is if they are willing to fake their content and personality for views they will also fake their real thoughts and reviews of products they will try to shill you. I would never buy things from an influencer who only showed how "perfect" everything is.

[@herefortheshrimp1469]

It genuinely makes me sad that so many ppl have this influencer...influenced idea of what Coachella is now. I've been twice and had the absolute time of my life spending all day with my best friends in a gorgeous place (it's seriously JUST as beautiful as it looks in pictures) and seeing my favorite artists or brand new ones - in comfortable but really expressive clothes! I didn't go this year because my friends and I had some serious of moral disagreements with the festival lineup and how that was handled but I have every intention of slapping some jeans and crop top on in the future and going again!

[@syrentide]

completely unrelated but thank you so much for always adding captions ;o;

[@ZoraTheberge]

I went to FIDM (which is like basically Influencer University. Nikita Dragun was there at the same time) And Revolve has connections to the school and it was apparently a good first job. Hearing from current revolve staff at panels/Q&As, my opinion of the brand was VERY poor. It came across like they didn’t value their customers or think they were very smart shoppers.

[@ghostlyv]

Thank you so much for writing captions Swell!!

[@k_pufflz]

I thought Coachella was unattainable but I also as a kid thought only the elite millionaires could afford tickets to *college* football games..so I don’t really have a great read on what’s attainable to the public

[@mywadi]

Outdoor concerts/festivals kinda suck if you're not really into the artist(s). Entitled influencers going there, feeling special bc they were invited and/or went for free are going to have a different outlook than people savoring and appreciating what they paid for. The downsides are easier to overlook when you are the latter.

[@PatrickWDunne]

"Influencers" never cease to entertain me

[@scottietrademark]

The entitlement of comparing revolve to fyre festival and astroworld.... wow! Really shows the personalities of these people.

[@DieAlteistwiederda]

To be fair when the news first spread it at least sounded like a Tanacon situation. That's the vibe I got before more people talked about their experience and we got the whole picture.

[@ally939]

“Kim, there’s people that are dying”

[@Lucy-fn9rj]

the most valid criticism of revolve i’ve seen is one person on tiktok who was put off because revolve clearly thought the influencers should just be thankful to be there, when in reality most of them were basically contractors who were mislead/ lied to about their payment. like sure, it wasn’t bad so far as festivals go, but it _was_ disrespectful and unprofessional

[@PhoebeHB]

Idk if it's just because I'm not in America but before this video I had no idea Coachella had happened this year and I'd never heard of revolve before lol

[@Mila-Rosa]

Lol, I actually AM in America and I had no idea Coachella was happening this year at all and no idea Revolve was a brand at all, much less that they had yearly events during Coachella. Maybe I'm just boring and old now

[@Pretzull1]

Also in the US (&into the festival scene) I forgot about Coachella happening till day 2 and I’ve never heard of Revolve before this😂

[@kwonharin]

Did everyone forget how coachella has been full of influencers even before the pandemic?????

[@kaceywade3604]

Is it the algorithm sucking ass or viewers not watching the ads?? SE is a criminally underrated channel, most topics idek care about but I'm entertained by the passion and big brain energy research.

[@monarch3495]

People talk about content creators needing to know their own worth but I wonder how they’re supposed to know what rates they’re supposed to ask for when no one talks about it. Unless content creators do so behind the scenes

[@skaughtsmith]

I went when Nine Inch Nails played but after that they started making you buy tickets to all 3 days. I have never wanted to see all 3 headliners so I have had no interest in going since.