The Demna Story

Demna is one of the most mysterious, yet powerful figures in fashion. How did he become the creative director of Balenciaga? What’s the story behind Vetements - and how did he become friends with Kanye West? In this video, we’re going to pull back to curtain on this insane story while answering all of these questions and much much more. This is the Demna story.
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Sources: docs.google.com/document/d/1j...

[@CoCoFantastique]

"Demna didnt look at these 4 years as a waste of time, he looked at them as the length of time it took to figure out what he actually wanted to do, or at the very least, what he didn't want to do". All of your videos give such insight to life in general. They are truly inspirational. We all face these hurdles and challenges in the process of life. Is any time wasted? it depends on how you look at it. I needed to hear this today. Love your work as usual.

[@Business8413]

This is well said!!!!! I send almost 2 years thinking/working first I saw it as if I lost time, but I'm very happy that I now know what I don't want to do...

[@Americansikkunt]

I’m 14 and this is deep.

[@palealejedi]

Gave me goosebumps. Spent 4 years studying something of my own.

[@CoCoFantastique]

@@palealejedi Same. I felt that in my soul!

[@purpleatticexperiment]

@@CoCoFantastique - I went to school, worked my way up in my field/career before accepting the fact that it is not for me. I regret nothing. All of my experiences plays a role in the creative process.

[@kyllllllllle]

You are doing such a good job with these videos. 🙌🏼 They really help give context to some of these aspirational (and not so great) labels.

[@lawofvisualization]

Seriously, your videos are really good. Thanks for educating us.

[@ama__92_]

This was your best video yet. Nice work

[@thisfeatureisstupidxo]

Long overdue . This came out sick . Love the vids

[@logan43000]

Demna’s couture for Balenciaga has been breathtaking, truly sublime, and some of the first couture that I’ve seen that feels grounded in the needs of the wearer more than the observer. But if the recent holiday campaign is the sort of thing that must coexist with that work then it’s just not worth it. I hope Demna and Balenciaga take some time to seriously think about how they take up space in the world.

[@Sam-rb1sj]

Yes he’s a great at behind a paedophile scumbag. Can’t wait to see his next range in his prison cell.

[@antadrian5]

Balenciaga is the most grotesque fashion brand.

[@SleimanEightyEight]

Actually the socks shoes were in the design and production pipeline before Demna joined and during Wang’s tenure. Also, they were based off of Acne’s sock shoe from a year before :)

[@KaTheMagician]

This is true and there's another fashion channel that goes even deeper than thread but I don't wanna give it away here see you there ;)

[@adesiyanjoseph6886]

@@KaTheMagician What channel is this?

[@elfinshell4758]

@@KaTheMagician come on dude, you can’t just drop something like this and give us no clues! 😩

[@somnisdreams]

@@elfinshell4758 understitch, perhaps?

[@emotionaldistress]

@@KaTheMagician oh wow you’re so trendy and cool I wish I was in the know like you. I’m Sure you’re very popular with women too

[@xshvnkha]

You are the soul reason why i got to learn so much about fashion. i found my favourite designer (demna) through your videos. Even through i dont support anything that balenciaga recent campaign is doing but i still wanted to thank you for all your hard work, you consistently put into these videos.

[@aliceliddell6159]

If you like him you should check out a London designer called Martine Rose who is someone who influenced him early on and also consulted at balennciaga when Deana first took over!

[@jakeraught4939]

Demna is a scam artist and a hack

[@avskardi]

sole* reason 😊❤

[@stknzs]

Loved this video all in all. Props to you!

[@uncharted_muse]

It's been a while I was getting worried😭,anyways new drop yesss❤

[@squircled6274]

The goat is back with another amazing vid. Thank you for helping in my research of fashion ❤ A Burberry vid would be cool especially since Daniel Lee just transferred there

[@bweba]

It was def a risk to post this amidst the controversy, but I appreciate your objectivity in telling his story and addressing the recent incidents at the end. I personally can’t see myself supporting Demna nor Balanciaga after what happened but this video was very informative! Thank you!

[@joshuaiowa2190]

The timing seems is a bit off.. Makes you wonder if those people dangled a nice bag in front of the treaducation to post content that shows Demna in a different light. I really hope I'm reaching here but it just looks kind of fishy..

[@csalcedo57]

You both are reaching.

[@joshuaiowa2190]

@@csalcedo57 then explain to me why would you think it's the appropriate time to make a post about Demna. This to me is pushing the pedo agenda..

[@rxlfe7177]

@@joshuaiowa2190 lol. what do you think this is? ugly Betty?

[@oomwow8129]

@@joshuaiowa2190 you are reaching

[@increasedinfaith]

A Video on Martine Rose or Kiko Kostadinov is much needed great video!

[@ethangerbeling4896]

Love the videos! Keep them coming :)

[@jacobgates1986]

In line cuz ive been waiting for his bio. Demna 🌅❤️

[@Bravelonelypeople721]

Demna didn't create the sock shoe, it was a left over design from Alexander Wang. Just thought you should know😊 cheers on a great video. Loved it

[@Swavorshush]

I was thinking same thing he brought the triple s but not sock

[@Citydreamr]

Ey man great video, amongst everything happening you were able to break it down as objective as possible and i agree you’re going to see some taming occurring across the board.

[@Citydreamr]

@@aidankelly8409 i have literally no idea why you are coming at me about anything. But hope you have a blessed holiday.

[@ronaldwilliams5399]

Asked for this under several videos. Thank you

[@aydinpowers]

He didn't have a wife or any children, so it's believed that the rights were passed on to his nephew, and that nephew then sold the rights to a German chemical manufacturer who wanted to use the Balenciaga name to sell perfume.

[@ezzynathaniel]

did he say this twice back to back?

[@babyymilo]

@@ezzynathaniel yes he did

[@rondotz8565]

@@ezzynathaniel I think BB for Demna means BareBack

[@soniagordon2799]

Trust the Germans to turn something into shit

[@jonathanbennett8065]

You did a fantastic job!! Thank you.

[@8enzoo]

another great video boss keep up the good work

[@Threaducation]

I gotchu

[@trtrsqr4666]

This was great, thank you!

[@julianA-wj2ef]

been waiting beautiful

[@fashionguy5200]

Great video! I’m glad you still posted this video even though the controversy that is going on!

[@fashionguy5200]

@@aidankelly8409 😂😂😂 your mother.

[@fashionguy5200]

@@aidankelly8409 not sh*t you or I can do, lol instead of commenting on my opinion go do something productive but yet here I am answering to you. Wasted my time now let me go get it back by saying this was a great video .

[@aidankelly8409]

@@fashionguy5200 he missed out many key components of what this fashion brand was glamourising, not wasting my time trying to get through to people like you. trying to make you understand it is straight up support of p 3 do ph1l1a, not some little insignificant controversy...

[@aidankelly8409]

@@fashionguy5200 Read up on satanists and how they practice karmic retribution. That might clear your head up a bit. Your profile picture just feeds into all the bs...

[@fashionguy5200]

@@aidankelly8409 your truly an ass hat, I enjoy fashion but I don’t glorify it. I simply enjoy different reads of fashion. I am also against any kind of satanic rituals and hidden messages they hide from our cognitive beliefs. You need help partner, I will look into what you recommended but don’t you think there are better ways to approach someone you don’t know?

[@user-rg1jz9br7k]

Really cool video! Would have been amazing if during the fashion shows you played as background clips, you had an overlay saying what show it was and what year it took place, just for further viewing and studying :)

[@starjen222]

Agreed

[@kianlux1460]

Thanks for sharing all these knowledge and making up this amazing documentary about Demna! I would love to find out photos of his first collection in 2007 at Tokyo fashion week you talked about

[@Threaducation]

would love to see those as well! if anyone can find them lmk

[@kianlux1460]

@@Threaducation i found something tho, and there are also some pictures on myspace but the site its not working that well so i cannot access to them but can still see a glimpse of the pictures pixelated!

[@NiffinIRL]

Thank you for your work!

[@Threaducation]

not possible without y'all

[@yunes2353]

keep it up bruv

[@darkphoenixaj]

Hey Threaducation, I think it’d be a great idea for you to do a video on Jean Paul Gaultier or maybe explore certain collections for fashion designers

[@treshoncapehart513]

One of my fav videos from you

[@ezgicoskun5722]

Thank you for the video.

[@ashadedviewonfashion]

I think you do such a great job. bravo. Diane

[@iamGIR925]

great video! would love to see something similar about Hedi slimane , he as well has a unique background i feel people dont know much about

[@carolinapareja3834]

gracias por hacer estos videos

[@pxrnizatixn]

what i have been waiting for next should be heron preston

[@disastervillain]

Thank you for making this. Theres needed to be a longform in depth view of one of the most exciting and polarizing voices in Fashion.

[@SummerofKittyLove]

Exciting and polarizing? FBI needs to investigate his and the other ghoul animals’ hard drives and instagram! 😡👹🤮

[@pariswildin4719]

Needed this

[@ISM_KITSUNE]

you def need to improve that mic quality homie. but another banger video.

[@polarboiyeahz]

Thank you threaducation

[@jackuju]

beautiful video!

[@peterboulton137]

The phrase'Emporers new clothes' springs to mind.

[@peterboulton137]

of course i mean------Emperor!

[@NasreenUS]

I’ve always appreciated the brand including Rick Owens but not sure anymore, but great video. Thank you!

[@ZenzoSezSo]

Firstly, I love these videos and I appreciate the great effort and research put into them. I had a question regarding the speed trainers. I was watching another fashion channel on KZbin whose videos I also enjoy and they said that the speed trainer was actually designed by Alexander Wang though they debuted during Demna's tenure. So now I'm a bit confused and wanted to ask if anyone had a clear answer.

[@theandresricardo]

yes. the speed trainer was designed by Alexander Wang

[@ZenzoSezSo]

@@theandresricardo Thank you for confirming! I see some of the hallmarks of Alexander's minimalism in the trainers. It's also interesting that although it's Alexander's design, the trainer and its impact is mostly attributed to Demna.

[@palealejedi]

Threaducation. Respect.

[@ZayLLK]

The intro beat tho just flows🔥🔥

[@Whodnl]

Another threaducation classic

[@gshaw55661]

the "sock shoe", as you stated, was designed by alexander wang during his time at balenciaga NOT demna

[@neledemeulemeester754]

Demnna himself has said that he uses his dark past (war and suffering) as an inspiration for his clothes. Hence the snowstorm and the drenches. All of this playing into a bigger trend of our day and era : making money from your negative emotions. Don't understand me wrong : artists have always done that in a way, but it has reached a point where it starts to feel like a gimmick or a crutch in lack of something more genuine

[@JohnSmith-fe1id]

Great video, 45min feeling like 10min for real

[@NadiaCirillo]

I admire your knowledge and thank you for developping all these documentaries. Although, I would like to add something about Demna's style. I personally don't love his creations for what strictly concerns the clothing themselves, but I think that Demna is the best in organizing shows and realizing garments which make us reflect on the world's current affairs. One of the examples could be the Balenciaga FW22 show, which was presented immediately after the beginning of the war in Ukraine. This show was based on a precise aesthetics whose purpose was to make people understand the situation of the country and its tragedy. Much people could describe Demna's work as dark and tacky, but I think that his goal is to go beyond the simple clothing in order to represent a precise message on our society.

[@Threaducation]

fair, he definitely has a pulse on that type of stuff and it shows in his work. thank you for sharing your thoughts!

[@formula_avocado108]

cl every vid wit that carti instrumental in the back makes me cry.

[@richardmacleod5253]

Martine Rose contributed alot to the Balenciaga menswear. You can see it in the sports jackets, scarfs ect. In Camden Market about 15yrs ago, they used to sell simular teddybear bags on some of the stalls. They reminded me of Marilyn Manson or Siouxsie Sioux. Also I remember Kate Moss on the cover of The Face, aged 14yrs with her top off, tits out and all. I think the fashion industry has a problem in general. Raf Simons at Dior used a 15yr old model in a see threw top. The list is endless.

[@c0nsumed]

welp she was heavily involved with the Balenciaga team in Demnas early years at the label!

[@vanillaworld4553]

I am interested in this information more

[@vanillaworld4553]

Can we talk ?

[@brvndxxxn]

Great video

[@JozefEtienne]

Love the vid but I’m pretty sure Alexander Wang created the sock shoe, it was just released after he left and Demna had started

[@selfmadeeeeed]

Very good video 👍

[@cleesely]

Great video, i just wish some more work went into the editing showing the pieces/events the narration is talking about rather than a few loops

[@davidpachecogarcia]

Designing around reputation vs selling/controversy will be interesting to see by Demna. Especially since the focus at Balenciaga has been always teetering the line. Unfortunately, they’ve gone too far and they must change up their strategy. The loss of both Kim and Kanye will also be interesting as they brought so much attention to the brand. However, they may not have spokespeople on their level. With Kim Being able to just dump them and move on and Kanye being such a volatile figure.

[@SimpleLifeAlways81]

They revealed the cult to us. We figured it out.

[@alanguallpa2696]

Yes it’s sad to see how in a way the brand was just pushing to see what it could get away with really. Losing both Kim and Kanye was definitely a hit but they’re an established house so they’ll bounce back no matter what. Interesting to see how Denma will deal with this. You can only apologize so much.

[@AssasiNater5001]

@@SimpleLifeAlways81 yep. But people think you’re “reaching”

[@thomasjeffreydonk]

the exposition Balenciaga in black is already here. visited the exposition a few months ago in the art museum of The Hague. it was beautiful and had a lot of original work on display. a must visit if you are nearby!

[@kacperkarys7701]

The last look of Balenciaga 2021 Couture Collection is a wedding dress. I was a tradition at the couture collections, the last looks where wedding dresses.

[@SedraKurdi]

i don't plan on ever supporting Balanciaga but this was a great video with detailed archive footage and information, it was a pleasure to watch!

[@mostrandomnerd]

oh noooo ;)

[@neledemeulemeester754]

As I understand here, the most relevant and controversial designers of the last 10 years were all launched by Kanye West. The fashion world is truely a band of mat hatters

[@walkermorgan1710]

Thank YOUUUUUUUUUU

[@mytamponhurt]

the last part is such an art piece performance

[@dwai963]

lol

[@BansheeBlueRose]

What about Lotta Volkova

[@noahsavas4451]

Babe wake up threaducation posted a vid

[@ccchase420]

dude is a creative beast. i think his true strength is marketing.

[@SimpleLifeAlways81]

And his true weakness is the cult, Kering.

[@TakahiroTheSoloist]

Can you do Glenn Martens please 🥺

[@juliettevharris]

One year later he's still as popular as ever, maybe even more popular. People seem to have forgotten. 🙄

[@itstonycia]

I was introduced to balenciaga from the sock shoe 😂 it was a flex

[@louisvau4132]

he got me into fashion in 2016

[@ofxofx]

21:00 also it was gosha using that DHL shirt

[@maclu5132]

How was he accepted to this school without any experience/projects?

[@samanthavillagran1424]

Do one of Glenn Martens pleaseee

[@terrencefoster8637]

can't wait for my video

[@irvingsl]

Very well put video. Love Demnas work.

[@SimpleLifeAlways81]

He is a devil worshipper … how can you love him?

[@fahimijimi]

absolutely love these videos! though personally i find it a bit questionable to be reminded of his artistic vision / legacy so soon after the vulgarity of the recent ad campaigns.....

[@dedrian]

wow, never knew that "vetements" means clothing. u learn something new everyday.

[@caman2011]

Where is the video at 41:51 from? Please someone help me out it looks awesome

[@NewYorkNadia]

"How did he get into the Academie?" - "Why did Walter choose him?" When there is no answer, the most obvious answer surfaces...

[@adamyesenfndb6695]

Can you explain what’s the most obvious answer

[@awesomeGking]

I mean he also mentions that not much is known of him. It's not like his denmas whole life is public knowledge...

[@aidancullen5552]

🔥🔥

[@melaninrogue4019]

Please do Mugler next

[@royvanrusselt211]

Ur the best

[@aciv132]

Brilliant video as always, but one thing I'd suggest is that you don't use phrasing like "a few months ago", it decreases the historical aspect of your videos. Think when your videos are catalogued in 10 years, I'd just say "summer 2022". just a suggestion

[@sbudaraw426]

Whats the beat in the background ? 🔥

[@pTQq]

I want him so bad at Vetements again. That's where I fell in love with his designs, not at Balenciaga.

[@massimosquecco8956]

considerations: the concept of "Anti Fashion" was absorbed by Vivienne Westwood in the 70s and it has its revival in the 80s with Margiela. After those two brands interventions for the term coinage it lost its meaning, to the point that even the Clochard inspired collection of Galliano for Dior, we are talking year 2000, couldn't have been possibly defined like that: Too demode'! Second: the "sock shoe" was first presented by Fendi, in high heels version, which I saw it in Paris in 2017,together with the first Vetements items for me, that surprised me for the level of bad craftsmanship combined with outrageous prices. The Fendi sock-stilettos were really new and appealing, pity the 1700 euros tag. So what did they at Vet? substitute the sneakers sol to the colorful Fendi stiletto, make it in black, print a white Balenciaga print, and Voila', they sold the cheap footwear in the 10.000 amount of copies. Just here, in Amsterdam, you could see them on every pusher and his girlfriend working by AH, around! So everybody knew he had paid 800 + 800 euros to fetch them...

[@heavenlyprecog23]

I like the saucer hat 😊😊😊

[@shaneho4262]

If I were a billionaire like Kanye I would spend 4mil per year on Demna’s clothes too. I want every single menswear item from the vetements days til’ the latest collection :)

[@robertstar8240]

well if he wanted a challenge to rebuild now he has one 🤣, this campaigns are always very thought and discussed around many tables before even starting to shoot, so I have no idea what to think about it all

[@buntom1800]

Balenciaga by demna is my favorite since his first collection! Hi latest collection was a lil bland for me tho i did like the leather bag dress at the end

[@buntom1800]

@@aidankelly8409 girl tf is u talking about why are u saying shit that i never wrote?? Did i ever i say i agree with all that controversy???

[@aidankelly8409]

@@buntom1800 nope just a friendly reminder that supporting this is the same as supporting satanic p 3 d0ph1lEs

[@buntom1800]

@@aidankelly8409 its also not good to make serious assumptions about people u dont know just because i never mentioned all the backlash in my post.... when i wasnt even talking about that

[@aidankelly8409]

@@buntom1800 okay bro, saying balenciaga by demna is the best, is like saying p 3 doph1l3s are the best, 🤡 world. There name is literally a tribute to the god that took baby sacrifices, wake up dummy...

[@aidankelly8409]

@@buntom1800 Go find another creative director out with all this P 3 Do ph1l1a, Gucci's new campaign was Harry Styles wearing kids clothes, walking about with a kids mattress. They titled the campaign "HA HA HA". Do you not understand what they are telling us, Wake Up...

[@tafarihypolite1461]

❤️⛽️🦅

[@crasovius]

15:15 Since when does green and red clash? They're complementary colours, eachother's opposites?

[@kc449]

really a shame what happened at Balenciaga. dude was on top

[@cadenlorenzo3345]

I mean… he still is. I think people are wildly overestimating how much Balenciaga will be hurt by the ad campaigns. No one will remember and/or care in a few months.

[@LyricVoelle]

@@cadenlorenzo3345 I think you’re wrong. The sexualization of children is very serious !! But that’s just my opinion.

[@romarioseaton168]

@@cadenlorenzo3345oh no. People wont forget this. It involves kids. It’s not the same as racism for example. This is pedophilia. Its serious

[@hollow_hell3]

@@LyricVoelle no kap I’ve seen hella niggas back in Balenci after the controversy many brands do fuked up shit and still wear it

[@robbentley5455]

@@hollow_hell3 uhm nothing to do with exploitation of c h 1ldren or having a concerted effort to normalise p 3 do philia 💀

[@morganwebb8805]

ur my fav

[@coquettepastoralprincess]

the sock shoe was designed by alexander wang not by demna but it was released under his time on balengiaca i do t whant to be mean or anything

[@dianneEdangerously]

what an epic financial fail for DHL to not get ANY money from the use of their name and logo

[@fuckoff7]

come on

[@PURPOSEINLIFEE]

Sicko

[@user-ob9zo9cr4c]

best xx

[@artensyell]

Demna Demna