The Duratus Mind - Ep #31 - ThruDark - Endeavour through adversity

The Duratus Mind - A podcast exploring all things performance, mindset and motivation. Gaz, a former Special Forces Sergeant Major but now personal coach, opens up his network to try and understand what motivates some to risk so much, why some are so driven, and what it really takes to achieve success.
ThruDark are a technical outdoor clothing company born from arduous environments and highly demanding circumstances. The Directors of the company were all forged from decades within UK Special Forces. Anthony 'Staz' Stazicker and Louis Tinsley talk all things Thrudark including; purpose, leadership, success, why Jay Morton left the company and managing the pressure of running a global clothing brand. Staz also shares his recent experiences as the mole and DS on the hit TV show SAS WDW.
Find all things ThruDark at www.ThruDark.com and all other social media platforms.
Follow Gaz at Duratus UK (www.DuratusUK.com)
instagram at Duratus_Gaz
Facebook at Duratus UK

[@reflektclothing]

The mentality of the founders of ThruDark is why the brand is going to explode!

[@timchance8344]

What a phenomenal podcast. Subscribed. 🤙🏻

[@grafficar]

Completely agree with Louis on hiring based on personalilty. You can teach skills easier than personaility.

[@DuratusUK]

Agree!! Seek those with good character first. Thanks for the comment.

[@SpeedBird001]

Sitting here in the US, as proud Brit, I can recall a trip out to Wales whilst at secondary school with two Royal Marine Commandos. It was an amazing experience to be trained (albeit a glimpse of Commando training), it was an experience I will never forget. Watching these two guys, former SBS, humble and always learning, a level of EQ and self awareness makes these two former T1 operators a notch above. Great to see them using their leading from the front mindset and really going for it. Wishing you continued success for the future guys #LeadingFromTheFront!

[@DuratusUK]

We really appreciate the comments and i'll personally ensure Louis and Staz get this feedback! Thank you.

[@LondonGuy7352]

Headphones on - cracked on with cycle commute to office London and accompanied but a great podcast talking sense no BS and full of gritty wisdom. Really takes me back to my service. There will be a hook up as soon as I launch my business Civvy St end of year... STANDBY!

[@DuratusUK]

They're looking forward to the call Tony!

[@lionheartthemuss]

Such down to earth guys. Really enjoyed listening. Thanks. Bit skint at the mo having to take on multiple jobs, but am going try and put something away to get myself that black ops sweatshirt for chrimbo. Wish you every success with your business.

[@DuratusUK]

Well worth the investment though! Glad you enjoyed it!

[@JamieSmith-oy6ek]

Absolutely spot on, great to listen to these gents talking, so level headed. Massive respect to all three ! Bought quite a lot of kit from ThruDark, undoubtedly the best kit of its kind out there. Customer service is second to none. Thanks for the Podcast, please keep them coming, again great to listen. 11/10 🇬🇧🏴‍☠️🏆🗡🗡🗡🏆🏴‍☠️🇬🇧

[@DuratusUK]

Our pleasure Jamie! Thank you for the positive feedback.

[@Glasshousebc]

Very good conversation… definitely agree with the “highest and best use of my time”. You start off doing everything and gradually write yourself out of each job. Getting those $20phr activities covered allowing you to focus on the $250phr activities. Bravo Zulu, Royals. A pleasure to see / hear you cracking on. Stay well, Steve.

[@DuratusUK]

I'll pass on the kind words amigo and we're glad it connected.

[@wesoneill5061]

Ace interview, super inspiring and no BS at all. Quality brand, quality ethos.

[@DuratusUK]

100%

[@MRDT27]

Excellent session. Learned a lot (again)….if you want to go fast, go alone, if you want to go far, go together. “White belt”‘ mentality. Thanks to all involved. 🖤✌🏻✊🏻🇬🇧

[@DuratusUK]

Our pleasure David

[@akkalakkadakka]

Quality podcast. The level of realism and zero bullshit is something to behold. Chuffed to bits to see the company developing and growing. Well deserved.

[@DuratusUK]

Thanks Mark. Zero BS...or authenticity is always our goal. Thanks for the comment and positivity around Louis and Staz.

[@akkalakkadakka]

@@DuratusUK being a former boot neck my self and running a business, definitely feel the connection there. Found the part about stress and negativity very interesting, defo guilty as charged when it comes to that struggle.

[@DuratusUK]

@@akkalakkadakka Jump on a free call which you can book through the website if you think it's something we can help with. www.DuratusUK.com

[@alexashleigh8787]

Great podcast. I was waiting for this one. Actually got a chance to meet Staz at Who Dares Gyms beach gym. I like the part when they were discussing how Louis is more of an over thinker which I relate to whereas Staz is good at not thinking about the uncontrollables. Showed me the extent to the diversity in the SF.

[@DuratusUK]

Thanks Alex, cognitive diversity is necessary for any high performing team and ThruDark have it in abundance!

[@ioanparry]

Sterling podcast yet again with the TD lads. Great grounded and insightful conversation, great honesty about so many things including Jay's departure from the business. An example of a brilliant conversation with interesting and knowledgeable people, exactly what this channel does so well. More of this please Gaz, awesome content.

[@DuratusUK]

Thank you for that amazing feedback Loan. Really appreciated!

[@stephgabb7107]

Great podcast.

[@DuratusUK]

Thank you! We really enjoyed it. We're glad it's still be found and enjoyed.

[@Fortune650]

Great interview, I’m currently sat in Aden (Yemen), my Thrudark Ball Cap is sat next to my iPad, one of the guys on the team was wearing his Thrudark T Shirt this afternoon in the Gym!

[@DuratusUK]

The Aden Thrudark massive!! Thank you for the feedback, genuinely appreciated!

[@Phil5150Bower]

An amazing company, the products definitely highlight the passion they have for their company. Best wishes to all the folks at Thrudark.

[@DuratusUK]

Absolutely! Top lads.

[@christinanathanail5659]

another super interesting podcast -as per usual -great follow up to TD first one. The boys ethos & brand quality next level -(have few TD products) packaging, customer service, delivery efficiency & most of all the high quality of product, really one of the best ever come across. Thank u Duratus & ThruDark!

[@DuratusUK]

Thank you. We all really enjoyed it.

[@simonturner5443]

Great listen chaps. Some sound advice/take-a-ways..Thanks v much.. got several bits of thrudark kit myself.. it’s on another level.

[@DuratusUK]

Some of the best gear there is.

[@fjhawkr137]

Yet another podcast worth listening to.. Thanks lads.. Stay blessed 💯👊

[@DuratusUK]

Thank you! Plenty more to come.

[@tomandsamuel]

Good to catch up with the lads after the last one. TDHQ looks like the biggest boys club ever. Cheers all.

[@DuratusUK]

It's one of the finest working environments i've seen. Agreed.

[@neil5006]

Nice work gents, always a good watch 👍

[@DuratusUK]

Agreed and thank you!

[@samuelhumphrey5908]

First time listening. Not the last!

[@DuratusUK]

Great stuff! Appreciate the comment. Feel free to share the good news! 😉

[@henrycoutts5501]

Awesome listen, thanks lads

[@DuratusUK]

Thanks Henry.

[@oliverprice4561]

Would love a Thrudark Podcast (Just realised it rhymes, IDEAL !), a live Q and A would be amazing.

[@DuratusUK]

They're busy boys. Maybe one day.

[@martinscammell8790]

Cracking team what more can one say 👌

[@DuratusUK]

One of the best. Forged through adversity.

[@ianlearmonth]

👏👏👏

[@LysanderLH]

Oops. Meant to click on an Alan Partridge video but accidentally hit this one. A nice range of beige combat slacks with woven leather slip ons would be lovely. Camo flat caps and stealth seat covers for my Allegro. Stealth swimming trunks? Thank me later.

[@DuratusUK]

Maaaan, I think you're onto something!

[@LysanderLH]

@@DuratusUK They’re overlooking a massive gap in the market for the older gentleman with a history. Do let them know.

[@1lukebates]

Great chat.

[@DuratusUK]

Thanks. I know I enjoyed it.

[@Samprasnadal]

Staz’s body language when the interviewer mentioned Jay is very telling. You can see he does not want to talk about him 🤔

[@Phil5150Bower]

47:00 honestly think that it was handled with respect, everyone parts ways in some shape or form throughout life it’s how you move on being respectful and to have understanding of individuals views and personal goals.

[@DuratusUK]

I see why you're saying that but thats not the case. Staz can't sit still for more than 30 mins and is a ball of energy. Jay and Staz are still on good terms...theres certainly no awkwardness.

[@DuratusUK]

@@Phil5150Bower you've nailed it.

[@Huzzer7]

What's the bracelets the guys are wearing please?? Looks like bullet shells!! Great interview *****

[@revengeance3603]

These guys wearing the garmin 6, or 6x. So hard to tell lol. Nice watches though

[@DuratusUK]

Can't speak for Staz and Louis, but mine's a Garmin Tactix

[@revengeance3603]

@@DuratusUK lovely watch mate. Im trying to figure out which one would be best for me. I tried the Fenix 6x but found it really uncomfortable due to the protruding HR monitor in the back. When wearing it on my left arm I think it pushes on a cluster of nerves and starts to make my arm go numb/tingle. When wearing it on my right arm, it's just too heavy and any movement causes the monitor to bang my wrist bone etc. I have a 18.5cm/7.3inch wrist so feel the 6x 'looks' right. It just feels too big. But then the normal 6, looks a little small because I'm so used to big watches

[@revengeance3603]

@@DuratusUK Mind if I ask.... with the tactix delta, or the fenix 6x for that matter, how do you manage to get it to sit on your wrist without the HR monitor underneath hitting against your wristbone and causing soreness? If it's too far towards my wrist, it restricts my wrist movement as its so damn big. If i move it up slightly, it bangs against my wristbone. If I move it up even further, it looks silly and sits halfway up my arm. Not to mention that it's heavy as hell and just moves back down anyways lol

[@DuratusUK]

@@revengeance3603 It's genuinely never been a problem - maybe I have wider wrists as it doesn't hit my wrist bone? It's not a small watch but it's not a heavy one either.

[@revengeance3603]

@@DuratusUK Yeah im assuming this is the case. Noticed your wrists are quite large and have no fat on them. Mine is the other way round. I think I have smaller wrists hidden under a layer of fat lol so it hits against them more. I've gone for the Fenix 6 Pro instead. Hopefully won't regret my choice. The larger size wasn't too heavy, it was just too uncomfortable for a daily wearer lol

[@marcmanitou4182]

Just stumbled to this brand recently and KZbin keeps pushing these videos my way. No doubt their gear is good, but they are so SpecialForcesBadAss with their black caps and beards and the podcasters (all of them so far) are so professional and serous with their big Professional (looking) Microphones and all dressed in Black that this is bordering on the comical and/or pathetic. I'll stay with Arc'teryx LEAF... (yes, I was in Mosul myself)

[@DuratusUK]

Are you ok hun? Louis and Staz are just doing them, i assure you it's authentic. You see professional and serious....I see Staz in shorts and flip flops and lots of laughs throughout. Granted they wear their own gear, but when you make a clothing range surely its a good sign that you wear it yourself no? That being said, we appreciate your comment. Keep being you pal.

[@SailingTheSeasPirateRob]

can you get ant middleton on be interesting hearing you two talk.

[@wharfedalelodge502]

Tip using the Union Jack when you make the products abroad. Total exploitation of the Union Jack.

[@wildcard3942]

What’s with all the black did someone die. It’s like a morgue in there

[@DuratusUK]

Can you imagine going to a morgue and it being all black?....talk about compounding the emotions. So their offices are not to your taste? Each to their own I guess.