The Easy Guide to Real Estate Video Content Marketing |

If you’re not integrating video into everything you do, you run the risk of falling behind the competition.
But if you do act now, you can put yourself ahead of the curve.
To make things easy, I’ve packed this #TomFerryShow full of tips and ideas to make video adoption easy for you. You’ll learn:
• 6 Videos You Should Be Doing Regularly
• 9 Simple Tips to Make the Most of Every Video
• How Using Video Will Position You as the “Knowledge Broker” in Your Market
Learn More: bit.ly/2wTvkJq
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The #TomFerryShow is here to help real estate professionals stay ahead of the curve to always be innovating, changing, adjusting, staying as relevant as possible with the very best tools, the right-now strategies, and the things that are working today for rock star agents!
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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

[@TrevorJonescreator]

100% Tom! Video is the future.. and we're living in it! Such a gold mine most agents are missing out on. Preach on!

[@cassiedukeyourrealrealtor4937]

Watching this right now this Sunday morning and just love that all these are at my finger tips! Getting my videos organized for the next 2 weeks, calling vendors setting up interviews! Thank you Tom!

[@katherinekaghazi2395]

A video plan for everyone, smart ideas and simple to implement one at a time. Love that there is progression in the plan no matter what level people are in creating video - good stuff!

[@jovarx2064]

Great advise. I know video is the future, now thanks to you I have ideas! Thanks Tom.

[@DavidBalfour]

Excellent. Sixteen minutes of insightful wisdom. Thank you.

[@robbinsd7]

Fantastic info! Always love the relevance of the message & your energy level!

[@sheenacook4908]

Thank you Tom Ferry! This video answered ALL my questions concerning social media!

[@mariahkristinerealtor]

So much good stuff here that isn’t talked about much. Thank you for sharing Tom!!

[@milliemarino5172]

Wow! What a productive video Tom! Thank you so much for such a great information! The way how you deliver it is fenomenal. It really touches hearts!

[@TomFerry]

Millie Marino 👊🏻🔥✅❤️

[@Christophechoo]

Excellent advice, thank you!

[@yourrealestatefinder-ph]

You're super, Tom! Definitely tons of value from your videos. Thank you, from the Philippines!

[@saadalkhathami1247]

I love it when the talks come out of the heart. I think this is a sincere adevice. Your energy alone is enough for someone to take an action. Thanks!

[@Sherylpowellrealtor]

LOVE this!! Great content. Very helpful and now I just need to get started.

[@johnathandupree4690]

Can't tell you how much I appreciate this video! Super helpful and informative!

[@rickpreisinger1887]

Tom, I can sum it up in one word; "Brilliant." Thanks for the heads up, I've been holding off on video for too long, and I will get on it immediately. Thanks again, looking forward to the next Tom Ferry show.

[@tjkteam]

Thanks for the information Tom. I have watched this show 3 times to internalize it's great content. I will start to implement it ASAP.

[@VandaMartin]

Tom, I am always learning so much with You!! Thank you. You rock! ⚡️😊

[@TomFerry]

Vanda Martin thanks super coach!!!

[@dentonrudisaile6814]

Great content and explained very well, I found it interesting from start to finish. Good job!

[@matrixdinoguy6553]

Huge value! The application to my space in the hospice world is incredible. I sell something that if we are lucky we all need, but nobody wants to think about. You are teaching me where I need to be and how to be effective. Content ideas are overflowing! Thank you!

[@tbenas]

Excellent information! I love that you equip agents with the knowledge they need in order to stay cutting edge and be successful. I am definitely going to do this! Thank you, Tom!

[@TomFerry]

tbenas 👊🏻✅

[@susanaaroche8692]

Great Video! Definitely, plan to make this a part of my business.

[@dennismcquoid9751]

Thanks Tom. This VIDEO was very helpful!

[@SamNammoura]

Thank you Tom. The best Video ever . 💐

[@jeremyjames4058]

Core+ member...Tom thank you fir this video! I am committing to video because of you! This is EXACTLY what I needed!!!

[@dariuscarpenter7211]

Tom Ferry. I am a younger gentleman and I've been a mechanic for the past 6 years. I've always loved cars but I have also always been interested in real estate. I love houses. I love landscapes. I have been binge watching your videos to maybe get my mind jumpstarted. I must say these videos are phenomenal and you are very well spoken. I also admire the way you do your videos. You are not just giving information. You are teaching! I appreciate the time you take to make these videos for people like myself have something to look forward to. I shall continue my voyage through your lists of videos to gain my knowledge! Thanks again Tom

[@MargaritaSwartz]

Awesome Tom, loved the video, one day I will able to do this VIDEO! thank you

[@Mesoponadian]

This is still amazing, as it was produced this morning. Thanks @tomferry

[@Barry-the-Realtor]

Really loving his content!!

[@MoniqueWashingtonthinkmonique]

Great video. Sometimes I struggle with what to discuss in my videos. Now I have a blue print of what I will be doing. Thanks.

[@tvmenterprises779]

This vid is 2 1/2 yrs old when I stumbled upon it but it's right on the mark in early 2020 w/ what Tom says here in Sept 2017. EXCELLENT checklist Tom, fantastic points you've made here. We do high-octane one-page listing websites w/ video and it separates the 20% from the 80%.

[@barbaraboncompte2674]

Thank you so much for the advice. You rock!!!

[@brimaclain4082]

Great video!! Definitely caught my attention when you said Bri! 🙂 Thanks for the awesome content. I’m one of the only agents in my market using video thanks to you and I definitely feel like it’ has already set me apart from the competition to make 2019 my best year yet.

[@twinklestarsworld9836]

kzbin.info/www/bejne/oZrSq6SAdtRroLM

[@ShawnBell]

Great tips Tom. Love video!

[@btrfly8209]

Love it!! Thanks so much! I have so many video ideas and so many other kinds of ideas as well #LEVEL10 - All the time!!! 😁

[@trobinson4837]

Just subscribed! Your content is golden thanks!!

[@Case206]

Great info! Always great content! Thanks TF

[@keithnielsen7758]

Another great video Tom ferry!! Thank you

[@amberbates8493]

I needed this! Thanks Tom!

[@stanleyman4100]

Thank you for your lesson

[@fermelwinnipeg2511]

Thank so much for a great Tom !!!

[@thisdre5817]

Great great video.. thanks for putting this together

[@edwinjsanchez8361]

Great show Tom!

[@pamelajohnson4103]

This episode answers all the questions of how to get started!! Thank you!

[@bryancolquitt3598]

Love it Tom!!! Video is the future

[@Abrilutahrealtor]

Video is the future!! thank You so much for all the info :)

[@rickpannell8147]

Good job ~ outstanding video!

[@orlandohomedealer8649]

you're great thank you very much for the tips.

[@shavonallen9920]

Thank You I love your ideas

[@MariaMartinez-qu7wx]

Great Video!

[@Christophechoo]

I have listened to this 3 times and have taken all my notes to Trello for my video projects! ;) thank you!! My goal is on live video a day.

[@juliewarren2978]

Thanks Tom, great info....

[@shehrozahmad813]

Amazing content and value

[@AustinLockardRealtor]

Thanks so much for this video

[@rogerbanat]

Thank you for the very informative content. 👍👍👍

[@gisanuraking5929]

Very helpful! From Rwanda.

[@Victoriataieb]

U r amazing Tom

[@trishabee2229]

Great info thank you

[@jrussellfl]

Great info!

[@processdrivenrealestate]

This is good! Thanks so much!

[@OriginalPatina]

Love that you are cool with the "human element" and we aren't required to be perfect with the video!

[@deef4323]

Awesome Video 👍

[@GilbertNichols]

Excellent content!

[@Alexkhodadad]

Thank you Tom

[@911SuzieQ]

I love the idea of interview content !

[@JefftheMortgagePro]

Great job Tom. I'm on the mortgage side and these are just as relevant for me as they are for Realtors!

[@TomFerry]

Jeff Trevarthen 100% yes!!!!!

[@MrArtificial.intelligence]

Thanks for the educational professional Insight )))

[@karimabellydancer]

You inspire me 👍😊🥰

[@Znelson78]

Awesome video about the 'Mandate' to use video! We're implementing it and seeing the great response from our database.

[@TomFerry]

Zac Nelson 👍🏻👍🏻👍🏻

[@woodywoodman872]

Ya Man!! Thank you!!

[@DonnaRobertsHomes]

I commit to level up on this!

[@chrismorton9552]

Thanks for the tips- I do a nightly Facebook livestream and get between 150 and 350 views on average nightly. I can say it gets easier after you do enough of them. Moving to the multi camera suggestions Tom discusses at the end very soon. Thanks and I highly recommended that everyone watch this.

[@carycaresrealtyrealestated1884]

PRICELESS ...

[@karenbuckner2676]

Tom - Great tips! Have you created a "Content Calendar" spreadsheet that can be used for planning and tracking purposes? It would be really helpful to not have to create it from scratch. ALSO what lavalier mic and tripod do you recommend? Thanks!

[@sellwithjohnleopold]

Tom great video and great instruction I love it. I already do videos and truly see the benefits of what you just described, but what do I do if most of my video is recorded? I record videos get them clean as far as how I recorded it and then I put it to Facebook or KZbin. Should I continue with this process or change from pre-recorded to live only? And how do you do pre-production Graphics in a live video?

[@romelcamacho5984]

Im win fire!! thanks coach!!

[@conniesylvester]

Found your video today, 12/03/2021. im a bit behind ahaha but its okay coz its useful for me.

[@reesecleland7959]

Thanks. I know this is old but Thanks.

[@vailmanfre1740]

Enjoyed...in progress! What mic, tripod, lighting brands should I get off amazon, ebay etc?

[@OneBlueRealEstateSchool]

Hey Tom -- how about a behind the scenes look at your lighting and camera?! =)

[@omi0777]

cool

[@zeninzeng8657]

Hi, Tom. This is my first year being in the Real Estate. I will challenge myself for all things you are teaching on the youtube. Remember me, I am 26 years old, from China. Currently, I only have 20k in the pocket and have a mortgage.

[@dennismacdonald8101]

thanks do you have a DJI video plan for walk threw videos

[@shahramborna3236]

As always it was fantastic. Tom can i use Go pro for video recording?

[@TomFerry]

Shahram Borna as long as you can create great sound quality (a mic) yes.

[@mozione]

Great video! Anyway you would share what gear you're using to film this episode? Camera, lights and mic? Thanks in advance.

[@TomFerry]

RG_4620 it's coming via Richard!

[@MeggieMakesMoves]

Any easy tools that you suggest for cutting out clips of a longer video for Instagram?

[@monicapittard7390]

Is there any benefit to doing LIVE video vs pre-recorded? This is awesome info! Thank you!

[@RealEstateLife360]

Monica Pittard Live has more reach but lost important is to try to get engagement

[@joelsgotthekeys]

11:11

[@dlyciousmusic]

Making simple videos explained at 1:40 and 3:47 and 8:00 and 8:35

[@sumndermakhijani9609]

Global pro system 💕💕💕💕💕

[@sofiamakaryanrealtor7111]

Hi Tom please can you share what microphone are you using to shoot your videos?

[@Anubis2571]

Always on It Tom! You have to do a Cameo on my channel one day!

[@TomFerry]

Bernie Lawrence Jr. send an email to RSabile @tomferry .com and let's make it happen

[@askrhonnie6356]

I think FB has done away with narrowing down your audience. But I suppose you could use hashtags to draw your tm.

[@kristenabell8575]

Great video as always Tom Ferry! For the video marketing plan do you mean always post a Facebook Live video rather than making a video and posting it on Facebook, Instagram, You Tube etc? At the end you say to use segments of the video on other channels...I didn't know you could edit a Facebook Live video then post it elsewhere. If you can do this can you tell us how? I will also GTS ;)

[@TomFerry]

Kristen Abell doing a combo of both. Test. You can see we do a lot of both. Very effective

[@TomFerry]

And yes, Im asking Richard our vidoe grapher "how"

[@valeriealiwarga9782]

Does it have to be live? Can we send a video taken?

[@MakeupbyRocky]

oh how the video thing is so true right now

[@robbiesands393]

I cant find the iphone cordless mic he mentions for sale online

[@TomFerry]

Robbie Sands I'll have my videographer Richard post everything he uses and what we recommend!

[@EmilyNealyRealtor]

What brand is that tripod/selfie stick!?

[@jordanturcotte-realtorwkel5254]

What if your video really needs editing like on parts that you choked while talking or you're just bad in front of the camera. How do you shoot and then edit a video in a fast amount of time?

[@juliekmunden]

There are a ton of apps free and paid that you can get on your phone to edit. Or you can hire someone too. I shoot real estate vids for my local realtors.

[@theangelrod73]

Banana Real Estate is crushing the market in Humma Humma. I want in! JK. Thanks, Mr. Ferry for the valuable info.