The end of Nissan and Jaguar's bold rebrand

[@Br0nzeBar0n]

Interesting take on what's happening with Jag. I just think it's a brand trying to appeal to Instagram and Reddit users

[@BlitzAce-pj9jr]

Hold up mate your barking on the wrong tree what makes you think Reddit found this appealing

Surely just sodomites?

[@g4tlan]

The jaguar looks like an expensive kitchen appliance like those smeg toasters.

[@Stormnorm123]

😂

[@mvubu6823]

Thats exactly what it is. SMEG CHEST FREEZER

[@MartinBettler]

I love the JÄGERMEISTER ad ! Deeper sense here; well done 😃

[@robintyson591]

Remember when Nissan sold good middle priced sedan cars like the Tida? I had one. Lovely. Cost me R165 000 brand new. Now they sell a Renult Kwid (rebranded as a 'Magnite'). Horrible product. And what happened to the Leaf? Several secondhand models (R150 000) drive around Swakopmund and seem to be fine. They dropped the ball there.

[@BubblesTheCat1]

We also had a Tida. Ugly looking, but that 1.6 Almera engine was fantastic. I still daily my 01 Sentra 140 Si. It's still mint, and the best car I've ever owned😊

[@BubblesTheCat1]

Nissan committed suicide years ago when they got in bed with Renault/Stellantis crap. They used to make very good cars before that. Cars that were on par with Toyota. Who can remember the old Datsun, the Skyline, etc? I drive a 2001 Sentra 140 Si in mint condition, and after 24 years and more than 300k kilometres, I can confidently say it's the best car I've ever owned. By a wide margin. I almost daily get offers to buy it from me for up to R70, 000. Which is not bad for such an old vehicle. After the Renault merger, their vehicles turned into cheap junk. Planned obsolescence throw-away crap 😠

[@manoman0]

The secret of a good car is getting the manufacturer's halo model, that doesn't mean it must be an expensive car but MUST be built meticulously because if it goes south the car manufacturer will go south too. Those are usually very well made cars.

[@matmogan]

Nissan needs to follow Ford's footsteps...... identify core models like Ford did with the Ranger and F150 and all will be well👍

[@tupaicindjeke275]

Nissan had a chance to make a good np300 bakkie. They didcontinued it entirely. Not all of us can afford the navara.

[@thabosoweto3094]

Lecture method is painfully boring

[@TheAppleLoadout]

As if Jaguar was some shit hot brand before the ad of doom. Nobody was buying that junk anyway. They were desperate. Didn’t think suicide was a viable strategy. 😂

[@sifisomahlaba9438]

Should I just sell my Nissan car now to avoid value of the vehicle dropping in a year or two?

[@Bless_Mabunda]

NP200 no… the others yes

[@DavetheCarGuy]

@@Bless_Mabunda Definitely hold onto the NP200

[@sifisomahlaba9438]

@@DavetheCarGuy I have the Magnite and have general concerns about besides the possible plans.

[@GaffDangor]

As far as the Jag 00 is concerned it's growing on me. At first I thought it looks like Draculas daily drive with room for his coffin I. The front. On the inside it looks like a very nice sauna. The front and Rear like a building air conditioner. But as I said it may just work.

[@MohsinWadee]

The thing to note is that Renault is selling their stake in Nissan. That will prove to be a fatal blow, and knocks confidence in the brand. They did not evolve the Leaf enough, that was one big mistake, and the current Qashqai should have been a much bolder design.

[@sihlesebuse2993]

Renault selling Nissan is a good thing so they can stop making French cars and finally sell Japanese cars life didn't end when Ford sold mazda

[@ashfordcharles2228]

I absolutely love your haircut Dave!!

[@DavetheCarGuy]

I have a fantastic barber!

[@aroux15]

A lot of manufacturers going electric are struggling. They invest a lot of money. It doesn’t sell a lot of them.

[@BubblesTheCat1]

@aroux15 The thing is, people don't want electric cars. In the USA, they can't give them away. Nobody wants an overpriced EV that takes forever to charge (inconvenience), has massive depreciation, very high insurance premiums, and the fire hazard they pose. Almost all people who have had Ev's have gone back to ice.

[@TorianTammas]

​@@BubblesTheCat1Ever heard of Tesla?

[@BubblesTheCat1]

@TorianTammas Yep, I have indeed. I've also taken note of the fact that Elon Musk is laying off people left, right, and centre. He's also dropping prices of Tesla vehicles constantly. The Cybertruck is a massive failure

[@BlitzAce-pj9jr]

​@@BubblesTheCat1 that analogy makes no sense, they are people who want EV and there's people who don't them and that's fine but should the world be concentrated on EV cars to reduce emissions absolutely not there's certainly flaws on EV. James May commented on a podcast that the world should consider investing in other alternatives instead of EV as a concept.

[@jeffreymanuel6454]

I don't think jaGuar intend to appeal to the traditional high net worth individual. They probably intend to appeal to high net worth Gen Z's, specifically. A narrow market segment, but jaGuar never had a broad market anyway. As someone who would never have been a prospective Jaguar customer (i.e. my opinion doesn't matter), the Jaguar 00 concept reminds me of the batmobile from Batman: The Animated Series. I like it.

[@ntshembomashaba2937]

Why are car manufacturers going into electric fully, why not do both? Start slow with a hybrid etc etc

[@BubblesTheCat1]

That's what Toyota did. They're not really interested in going fully electric. They're playing the wait and see game.

[@ntshembomashaba2937]

@BubblesTheCat1 and to think Toyota(Prius) have had hybrid for so long

[@BubblesTheCat1]

@ntshembomashaba2937 Hybrid, yes. There's a big difference between hybrid and fully electric. Toyota is the leader in hybrid technology.

[@ntshembomashaba2937]

@BubblesTheCat1 fair point. Thanks Bubbles

[@biafo4541]

​@BubblesTheCat1 good point, at the same time providing buyers with n/a performance cars in 2024. Thank God for Toyota

[@tassko]

One of my peeves with the Jaguar logo is that they are the only car company to have the picture and word on the rear. Most car companies have the confidence to just have the picture and the model on the rear but not Jaguar they have to tell us twice that its a Jaguar. This means in social and online images the rear of the car looks busy. Deep down i think everyone interprets the use of both the symbol and word as being a form of repetition. To me the new style of the car shows that they want to position the new Jaguar direction inline with the topend range rover.

[@Phil-Lun]

I foresee Nissan vehicles soon having a massive drop in value.

[@Vapor_S650]

They already do. Worst transmission you could buy. We bought a Nissan Rogue and it needed 2 transmissions before our 5th year warranty. I sold it 3 months before the warranty ended and with 35k miles.

[@MrMikey409]

That's awesome, now I can buy a 4WD NP300 DC😎

[@maudithiver]

I do like the new logo and the future Jag!

[@maropinini1262]

Jaguar's new branding has lost its Clarkson's "Jaaaaag" appeal but that concept car can bring back the Jaaaaagness back 😂😂

[@Maxi86inAction]

Luxury Electric Grand Tourer and you forget to mention one of the best? The Porsche Taycan Sport Turismo...

[@namtrader9674]

These guys are ignoring what happened to Budweiser.

[@lubabalojuly]

Nissan became greedy and forgot that Renault saved them, they thought they were too big for Renault. Jaguar's rebranding is more of a fashion statement than it being about cars.

[@pedrosemedo9492]

0.34s Vasco da Gama bridge, Lisbon, Portugal. I see that sight daily.

[@hamiltonchauke274]

My understanding is that Renault has left the partnership with Nissan. Hence, the sinking or shall I say the financial struggling.

[@dava00007]

The Type 00 makes me think of a modern take on the Chrysler 300... much better than the advert. I think people over reacted, but a car would have been nice.

[@thandolwethuntini5200]

It's compulsory for Nissan to be saved

[@sterling6439]

Does "00" only stand for toilet in Germany? I always thought that was the case internationally. But even these marketing experts won't want to rebrand Jaguar as a mobile toilet.

[@cthorno2991]

You know Pajero means wanker in Spanish and that car has been around for decades

[@ntshembomashaba2937]

Nissan always shoots itself on the foot. Not sure if they just wanna go under intentionally or what. I find they stop everything that's selling for them. Maybe Toyota should invest there- they take everything 😂😂

[@peterlomax7143]

Announcing that you have 12-14 months is almost a death notice. How many people are going to take a chance with Nissan in light of this!?

[@Carscoza]

Very good point

[@MLC...]

I was really looking forward to buy the 333i model. But R6250.... the quality of it is a R2500 model. Not sure yet if I am going to be seduced by this.

[@Carscoza]

Hi there, please email us so we can deal with your concerns, [e-mail]

[@TheDocrwm]

As a current owner of a Jaguar I can honestly say its too late not to alienate me. I've seen plenty of concept cars in my decades of car purchases and some have left me cold, while others made me anxiously await the arrival of the production vehicle. None have made me loathe the company that produced them.....until now. The saddest part of this is that Jaguar produced the 2018 European Car of the Year, their first and only EV the I-Pace. They let it languish with no updates (the hugely disappointing flat front panel (not a grill) is NOT a refresh). Why not update a great design with 8 year newer battery, motor, and other technology? I've never had a car that had people stopping me at traffic lights to ask me about it before. Petrol heads with staggeringly loud rumble packs among them (and lovely women too). Jaguar had a real hit that they just abandoned. Incredibly stupid and ill-considered on their part.

[@AlphariousOmegon-d5d]

I now look at old Jags and think to myself, thats GAF!

[@martinstabrey188]

Nissan, like just about every other manufacturer (VW for example) are taking strain. Half of Nissan's problems are related to their tie-in with Renault / Stellentis. As soon as they extricate themselves out of that $ drain, they'll be on the up and up. They actually make really good products.

[@KatlegoMohlala-ll3pq]

Why did they ditch the np200.

[@martinstabrey188]

@@KatlegoMohlala-ll3pq We were like literally the only country in the world selling them. Not worth it.

[@CollenMsiza]

Im still trying to understand a logic of killing your best cash Car NP200. VW made a lot of MK1. And pushed them for decades.

[@fred7511]

Go woke go broke

[@wmsanctum8755]

How did they go woke?

[@Galaxyeyez]

Sees advert with a diverse group of people immediately breakes out the word "woke". I hate how basterdised that word has become 😔

[@biafo4541]

​@Galaxyeyez I like how you describe that ad as a 'diverse group of people' just so you can push an agenda about your hatred.

[@wmsanctum8755]

@@biafo4541 how are they pushing an agenda? Legit question I’m curious

[@ranenjaysalikram9146]

Incel

[@tomhedger7013]

Not all of it was positive! That's got to be the understatement of the year.

[@daveblack3111]

Remember the 120Y and the 180B - Wow! They would run forever. And let's not forget "Godzilla" which wiped the pants off all those other wannabe touring cars. As For Jaguar, We owned an XK 120 DHC and loved it. Then there was the 3.5 litre Range Rover which went everywhere in the bush.

[@FlyingPhilUK]

The 'Copy Nothing' concept, is not just a Batmobile look-alike, but also a Jensen Interceptor look-alike, right? 🙄

[@davewhite4206]

Brands that didn't keep up to date always fail!

[@liammayofficial]

I personally don’t think Nissan will survive, but I hope and pray HONDA survive, they are so reliable and durable.

[@sabelosharks.shabalala4466]

Nissan need to bring back NP 200 and NP300 avoid 400k price

[@CapeRides]

Jag going woke is going to make them go broke. Great content as usual safe holidays 👌🏻where do we get that mug

[@DavetheCarGuy]

Appreciate the kind words. The mug is a prototype, we're testing the quality!

[@daviddodds935]

Apparently nearly 20k people have signed up already

[@N0rdman]

No, it's TWO zeros, it stands for Jaguar; 0 sales, 0 profit.

[@deano91062]

Honda isn't struggling with electric brands because they sell BYD and that's the cheapest electric vehicle in SA

[@DavetheCarGuy]

I've seen a few of Honda dealer groups like Mekor try sell BYD. No idea if its working or not.

[@BubblesTheCat1]

@@deano91062 BYD=Burn Your Driveway 🤭

[@SifisoThobile-fc9pd]

I think a company that can save Nissan is Kia group because they have engineers to give Nissan good engine and reliable products and on top of that Kia don't have a bakkie line they just introduced the new bakkie but I think it was going to be a good line for Nissan to fight in the bakkie world and Kia continues as they are ❤

[@MrNdamase]

Nissan cannot go broke without giving us the R36

[@asiimwedesignagedeux1252]

Nissan 🇯🇵 gotta learn to stand independently

[@gillianmachidi7769]

You would live with it for R2M. There is a Dark Horse

[@DavetheCarGuy]

I have an unhealthy obsession with Mustangs. I know they're not perfect, but I want!

[@naga2015kk]

Jaguar just spend an hour doing that computer generated image. Didn't even bothered with a clay model. It could change tack on a dime.

[@whitewalker9622]

They´re diggin their grave...

[@factorseries]

Jaguar's new coupe design misses the mark entirely. It lacks the dynamic, fast-car aesthetics typical of GT and sports cars. Jaguar is abandoning its stronghold of the SUV market, GT sales plummeting for both older and younger buyers infavor of SUVs instead of catering to client desires theyre driving out potential customers straight to their competitors.

[@jeffreymanuel6454]

Stronghold? Jag were losing money on every sale. Their loyal clientbase is/was too small, and their current product offering not winning them new customers anyway. They are dying slowly. The opinion of car enthusiasts and purists who don't buy the product is of zero value. In the face of assured oblivion, I applaud Jag for being bold.

[@fitz27486]

The concept car is horrendous. Why a long hood (bonnet) when there's no engine in there? Why no sightlines out of the back from the driver's pov? What's with the "elements" they're touting to change, what...how it smells? What's with the air conditioner grill? And the price range? Are you kidding me? No, that concept car is just as bad as the ad campaign which is about teletubbies, not cars.

[@DCAdjust-h5s]

Jaguar have turned themselves into a circus freak show. HAHAHAHAHAH.

[@fluxcapacitor]

The automatic moronic translated dubbing voice in browsers whose language is set to other than English is unbearable. Such new trend must stop ASAP!

[@The_KiteRunner]

sorry to say mate. they don't make you look good. nothing can. Maybe a Jaguar "Typoo"

[@tpkorea6c]

Sad, because Nissan are actually good cars. X-Trail and sedan are good. Electrical cars: Tell me, how will that solve problems with electricity around the world? Many countries in Africa alone does not have it, then how can driving electric cars be good. Electricity is expensive and not easy to find in the world. Please tell me how electrical cars will overcome this?

[@DavetheCarGuy]

Correct. Most EVs are horrendously overpriced and need to be subsidised. If a product needs to subsidies to succeed, then it's not good enough.

[@KatlegoMohlala-ll3pq]

Miss your hands. 😢

[@DavetheCarGuy]

You're one of the few! They're on holiday already.

[@semicolon101]

Maaf bud

[@altaafkader9675]

I will tell people I drive a Puma

[@ColinGarner-h1t]

Ultimately you have to make cars people want to buy so Nissan ( or as Americans wrongly call it Neesarn 😂) and Jaguar ( Americans call it Jagwah 😂) aren’t making cars or will make cars that anyone wants .

[@drewlovelyhell4892]

You like that design? I think you're definitely in the minority there. I first saw it from the side, and I thoight it looked fairly solid. But the front and back views... 😝

[@26JV26]

China’s gonna push many brands out if we not awake. Sad about Nissan. Jaguar’s gonna flop like Bud Lite.

[@CobusDerrenberg]

Great video 👍👌✨ Nissan got to cut pricing by 50 to 60 % to make it ✨ Jaguar is DONE for = 👿😝🤮☠️💩 after this EVIL WOKE ad 😱 Best 🤗✨

[@krakatoa1200]

I think the new Jag is so ugly, that I wouldn't buy it even if I could afford one.

[@mandywaddington3814]

Come on!!!! People drive cars because of what they look like IN them!!! There is little logic when buying a car, unless it’s a Volvo (yawn)

[@giorgiotommasini6828]

Bro has no idea what he's talking about😂

[@BlackFamify]

Woke car brands, thsts what Jaguar is now. Gone are the days where we admired driving an xj6 4.2L v6, the smell of petrol, twin exhaust sound.

[@thabosoweto3094]

Lecture method is painfully boring!!!

[@wakaflockaproject]

These makers got what they desevre making junk

[@clivehamman5018]

You like this. What

[@janrc]

For me the new Jaguar cars looks awful ugly and btw they are counter productive in case of saving batterie life.

[@ArtuurFrituur]

Blablabla

[@teekay978]

Nissan has be making ugly cars for some time ( Like the Tida) most of their designs since then have been stale to ok @ best. It has been a long time coming.

[@johngillatt2740]

If you want an electric car buy a real one from Tesla

[@weetbix2083]

Nissans biggest problem was Renault. It was downhill from there. Jag has gone woke and will soon be broke!

[@BubblesTheCat1]

@weetbix2083 I used to be a huge Datsun/Nissan fanboy. When they got in bed with Renault, I said, this will be their demise. Seems like I wasn't wrong. Nissan💘Renault =🤮🤮🤮

[@jeffreymanuel6454]

@@BubblesTheCat1 Nissan got in bed with Renault 25 years ago. In that time, how many other brands have been bought out? How many bailed out?

[@ThaboModise-n2f]

THE END OF WESTERN CARS💩

[@brandonfromlondonuk3484]

are you wearing a wig ?

[@wristcandy5451]

Jaguar : go woke go broke

[@hendrikkotze438]

Go woke...go broke. Bye bye jaguar

[@jacoschlebusch9053]

Regards Jaguar, Go woke , go broke

[@Ricardo-kv5tk]

Woke nonsense

[@gerhardbotha8793]

This content is beyond vanilla. Bro take a stance. We all hated that add. Just admit it people will respect you for it.

[@georgeszurbach444]

Nissan trying to fly on its own when it devided a few years ago to stop being supervised by Renault. We can see the results .Bring back Carlos Goshn!

Renault & Ghosn pretty much destroyed Nissan already imho. Nissan, like all the other Japanese automakers, built hewn out of solid, reliable cars before their dalliance with Renault. Since then their products have been the usual French shoddy.