The Equality Effect

An animated PSA I made for THE EQUALITY EFFECT, a non profit human rights organization doing legal/justice work for women and girls in Malawi, Kenya and Ghana.
The equality effect is an innovative non-profit organization that brings together leading human rights experts in Kenya, Malawi, Ghana, and Canada to conduct ground-breaking legal work on women's and girls' human rights issues.
The Canadian experience in advancing women's equality rights is the reference for the project at the express request of our African partners. The equality effect works to advance women's and girls' human rights and promote women's and girls' empowerment through the development of equality research and the implementation of practical equality initiatives (e.g. public legal education, policy reform, and test case litigation) that will result in tangible change.
The primary focus of the organization's work relates to violence against women, the feminization of HIV/AIDS, and women's property rights. For more information and to make a donation please go to www.theequalityeffect.com
Animated and Directed by Andrea Dorfman
Written by Fiona Sampson
Narrated by Sophie Njoki Ndungo
Music Composed by Sageev Oore
Voice Recorded by Patrick N. Njagi
Audio Support by Lukas Pearse

[@Rujizzle]

What a beautiful piece, and so educational. I'll make sure to share this. My African girls and women need their stories told.

[@esinishe]

I so shared it on fb now :) I'm sure everyone will find it very impressive!

[@itsmicha123]

I really like this! It reminds me a bit of the Nike Girl Effect Video. I've lived in West Africa though and I've noticed that 1) the equality that NGO's try to instill is based on western values, not West African ones. 2) it's social change and not the loosely enforced laws that create healthier environments for women (look at Tostan and genital cutting).

[@fictionrules]

such a great video, thanks for making it

[@terrastar12]

this is sooooo amazing!! thank you for bringing this issue to light. :D

[@Revshave]

This was really amazing! :D

[@kristenmstewart]

What a great video! Thanks for being so awesome.

[@terrastar12]

SPAMWOW!!! this is AMAZING!! keep out the amazing work!!!!

[@lookitsanerdfighter]

don't forget to be aware...of these inequalities. awesome video.

[@asifs100]

This was beautifully made❤️

[@KaylaCakes87]

This video needs more attention! IT IS GREAT!

[@spawnofjaws]

isn't it odd this was put up on the days of Project for Awesome...? awesome video.

[@Lifeisagift1990]

Awesome vid! Very informative and creative!

[@KaylaCakes87]

Thanks for spreading the word. This is a great cause!

[@KaylaCakes87]

This was awesome!

[@frankieinlights]

I'm so glad I found this. thank you, and DFTBA

[@Vita1892]

Oh my god, that totally opened my eyes!

[@kaileecutie98]

Going to the website now :)

[@tehlime]

This is such an amazing video, amazing job! DFTBA!

[@brendanlinwood]

This is incredible!

[@LivelyPaint]

I saw this at the Ottawa International Animation Festival, at the award ceremony. Well done.

[@BehindTheHarleyShop]

very nice video. . . EQUALITY FOR ALL. . . .

[@littyx781]

You don't make a problem better by letting another problem live.

[@iStellaRosa]

Rick Santorum would love a society such as this.

[@EBrenry]

INEQUALITY = WORLDSUCK. EQUALITY = AWESOME

[@oneorangespider]

this video is so great.

[@lunylvgd]

This is a great video! Really wonderfully explained. DFTBA

[@KaylaCakes87]

great video!

[@brendanlinwood]

Wow, this is a very creative and provoking video

[@SpecialQue85]

This is a great charity to get behind, I'm proud to support this video. DFTBA

[@TheMARIATONI]

Perfect! I Agree totally

[@ZenityChenity]

Fantastic! :D

[@BaileySuttonMusic]

Ya you should definitely use this video on dec 17 for the project for awesome

[@KaylaCakes87]

Loved it!

[@GoodGolly.MissLolly]

Thought provoking and inspiring!

[@FinaIAeon]

Its disgusting how the world can be so fucked up. I strongly support equality. I think both women AND MEN should start fighting for equality. Equality isn't just getting women all these rights. Equality is getting the same rights for EVERYONE. A woman should be able to be a business owner just like how a man should be able to be a stay at home father. Equality isn't just passing laws, equality is defending everyone's, and i mean EVERYONES, right to live their life peacefully and happily. :)

[@djt724]

beautiful!

[@KaylaCakes87]

YAY YAY P4A

[@suchducks]

awesome.

[@KaylaCakes87]

Project for Awesome has taken over my life. :D

[@treyweeeee]

one of the best seen today

[@CaraColaLight]

I agree too

[@schemestresses]

WOW. Great video. DFTBA!

[@ienjoybooks]

This has really opened my eyes! DFTBA!

[@missyme1995]

We need justice to all! Were all human!!!!!!!

[@Okamitsu]

@TimCurry1946 There's this amazing thing called chivalry. Buying us dinner and opening the door for us is the least you can do.

[@Eloisethe2nd]

Bravo, inspirational video DFTBA

[@OMGitsUS45]

The fact that there can even be arguments over the validity of the statement "women deserve to have equal rights as men" is really frightening....

[@KaylaCakes87]

WOOOOOO! Commenting!

[@lifeissweetified]

This is amazing! DFTBA !

[@quitejaded]

@FinaIAeon My dad worked so hard to earn money to go to school and only earned enough to go to the worst school in his village. The students were so bad, they canceled their exam results. My dad had to beg for money again to take exams again. He wrote letters to billionaire's foundations such as Rockerfeller. They responded that he needs to join an organization in his country that they can donate money to him through, but since he lived in a village, he had no access to these type of things.

[@KaylaCakes87]

Equality for everyone!

[@FinaIAeon]

@quitejaded I think men should be encouraged to attend school as much as women too. It's quite sad that we have all this focus on females that men are being turned a cold shoulder to. I wish there were more organizations that focused on bigender encouragement rather than just one or the other.

[@lukascarter55]

Equality for all!

[@omedelbart]

Great video!! DFTBA :)

[@terrastar12]

i hope you don't mind, but i'm just going to keep SPAMWOWing this because i love it so much!!

[@cateroot6631]

We need to help change this.

[@bibbyni]

Womens rights are human rights

[@KaylaCakes87]

Don't forget to be awesome!

[@EpicArtisma]

You should do Project for awesome about this Video, and the organization. It would get the word out! Look up the VlogBrothers and they will give you all the information in one of their videos.

[@untappedinkwell]

DFTBA!!!!!! Well done!

[@tehlime]

Great video! DFTBA!

[@sometimesilovelife]

@FinaIAeon It's not disgusting, because at the end we can say that we fought for what we have at that moment, and we are the way we are not because of some random biological sureness, but due to our strenght and bravery. Life without fight is just boring and meaningless. It's sad ,what these women have to go through to prove a cause, but they're getting stronger because of these misfortunes.

[@diegoseb1010]

SERIOUSLY HOW DA HECK DO YOU DISLIKE SOMETHING LIKE THIS, THAT'S WAY TOO RETROGRADE. And yes I'm screaming that explain the capital letters.

[@vballplayer4life]

Well, I don't think my rights are specifically targeted and I think I have it well in America, since we all have the bill of rights, but I know many women (and men) in other countries are not treated the same, for their gender or sex or other reasons.

[@TheMinuteVlog]

This is such a sad effect... What a good charity!

[@ntcssj]

:DFTBA!!! #P4A #FTW !!!!! AWESOME!!!!

[@KaylaCakes87]

Project for awesome

[@ebaum367]

P4A!!!

[@aaron9780]

this video does not use watercolors properly.

[@melissashleyy]

lmao her accent is beautiful omg it was putting me to sleep. but the video is great

[@JanksterProductions]

Awesome video! DFTBA

[@Joshtayflo]

wow :)

[@TheCasualLemon]

Time for a Comment!!! :D DFTBA

[@nekosd43]

I was really moved by this one. DFTBA.

[@AliJardz]

@EpicArtisma This.

[@northvanman1283]

You GO COWGIRL !!! Wooo!!!

[@geniech92]

u girls in america are so lucky...

[@artificiellexx]

DFTBA!!! DFTBA!!! DFTBA!!! DFTBA!!!

[@riotgrrrrl1288]

@vegetablelollipop agreed. love your username btw

[@KaylaCakes87]

commenting!

[@BeernBalls]

[@sabxzilla]

dftba!

[@vballplayer4life]

Um excuse me?

[@mzzulueta]

Power puff girls in the end

[@ionlysignedupforaywj]

DFTBA PENNY, AWESOME

[@KaylaCakes87]

La la la la la la la la COMMENTING!

[@NoTrueFace1]

the music is annoying and between it and her accent it's kinda hard to understand

[@twinkletoes121]

DFTBA!!!

[@butter808fly]

terrible that people live like this today. cool psa.

[@PolesitterPictures]

DFTBA!

[@KaylaCakes87]

More comments!

[@KatherineAlexanderNL]

dftba!

[@littyx781]

And that's probably because back in the past, the rate of educated women were far below the rate of educated men. Without an education, where is the ability and knowledge to invent? There have been plenty of fascinating female inventors too.

[@vballplayer4life]

I don't think violence is the core issue talked about here.

[@2012Ravenclaw]

DFTBA!!!!!!!!!!

[@KaylaCakes87]

BAM! Spam wow!

[@seashore766]

how about a nice hot cup of BACK TO THE KITCHEN

[@vballplayer4life]

What is your reasoning for not having equal rights?

[@damneddirtyapez]

Is there a charity to distribute shotguns to women in these countries? Because if that was a charity, I would donate.