The Evolution of Tati Westbrook and Her Content...

[@samiam2088]

Tati is a prime example of how it takes a lifetime to build a reputation and less than a minute to ruin a reputation. Tati staked her hard earned reputation on the wrong people.

[@lindatannock]

Her personality changed before that. I was a longtime fan. Her own self-importance was her downfall

[@angelicapain5331]

@@lindatannock completely agree. Her constant denial of using filters on her videos and deleting comments really put me off her before any of the other stuff happened.

[@mnemeikyu9299]

@Mary Ray NPD really isn't something you can diagnose someone with when you only have a small window into their personality and life and that window is up to interpretation. I'd view masking as a normal coping mechanism to create emotional distance, for instance. For whatever it's worth, I've dealt with people who have NPD and nothing she's really done thus far screams narcissism to me. She just seems really calculated and driven by her career goals, perhaps to a fault.

[@depressedcockroach4045]

@Mary Ray aren't all you tubers a bit? This seems far fetched

[@biancadesousa]

She really went from being this respectable, sweet genuine person that everyone loved to being the laughing stock of youtube within a month. (When James exposed her for either lying and/or twisting the truth) It’s crazy.

[@kidsfashionexpert]

honestly, i think that if tati would have never gotten involved with JS, she’d be in a completely different place than where she is now

[@clairepeoples9373]

I totally agree. It really shows how the company people keep can either bring out the best or worse in us.

[@kristipatterson9952]

@@clairepeoples9373 Yes, I agree. JS was the beginning of Tati's downfall.

[@elodieelvira7913]

Yep. I stopped watching her videos when she did that get ready with me with him. I was really disappointed and I think it was a real bad decision

[@ruru.ru.r]

Yep, I unsubbed after she first did a video with him

[@annas9941]

@@ruru.ru.r same

[@Victoria-rb4oo]

One thing I loved about "5 videos a week" tati is that she listed everything on her face in the description of every video. It was so nice to see if kept using the products in her reviews and she usually did. That woman worked her ass off back then. So disappointed with how every thing turned out.

[@audeliagoethals4731]

She was the caviar of youtubers back then

[@beautiful0riot]

She also did a colab with Birchbox and had a segment on Amazon style code live but that stuff i guess didn't make the cut.

[@klg4zy]

@Mary Ray Linking psych articles doesn't automatically make your option correct.

[@brennag7378]

@@klg4zy it makes sense though . And she didn’t say it was correct she said it was what she thought.

[@YanAsims]

@@klg4zy fr lmfao

[@VanteM999]

It’s sad to see where she ended up. She was so unproblematic and then put herself in drama which completely destroyed her career. She should have just stuck to what she does best, make up, and not get involved with JS.

[@wateryoutalkingabout6113]

everything would be absolutely great for her life and career and probably for the beauty community as a whole had she not uploaded the bye sister video, she was blessed with a very dedicated audience that was growing fast for someone who just uploads reviews. everything took a massive 180 for her after the video

[@brooke3140]

I know shes done wrong but I still love her. I miss her videos and wish she would come back.

[@aviancag8716]

Right. She is grown ass suppose to be lady with a whole husband at home. Like sis be a wife , play in makeup , make your makeup call it a day.

[@leelith8687]

@@brooke3140 i mean is your choice. personally after 3 years supporting her, i can't trust her anymore but it's all about how you feel. i felt so manipulated since when i started to follow her I was 14, and now I feel hurt, but I'll admit that I also know how problematic Jamie Chihuahua is and I still stand by him bc I just feel so confortable and attached to him.

[@mgansworth78]

BUT....was she always unproblematic ?? I know people like her in my own life who love to be surrounded by "problematic" people while claiming they're above it and come to find out they're the messiest ones of the lot. So yeah I think her true colors came out not that she just slipped up.

[@annieohara276]

"It takes years to build a good reputation, but moments to destroy it"

[@filmfury743]

Tati is obviously a skilled business person. It's kinda tragic that she got wrapped up with the wrong people

[@annas9941]

yes same! i think its totally fine to mainly see yt as a business and i really used to enjoy her content but one wrong move and its over

[@allison586]

Part of being a good business person is knowing to avoid certain people 🤷🏼‍♀️

[@Syd448]

@@allison586 being good and being perfect are very different things

[@alittleoddme1940]

I think she did what she thought would be a smart business decision just didn't expect it to unravel. I'm pretty sure they both are using each other only one of them decided to be stupid and put up a bye sister video and pretend they were innocent in everything.

[@dragonfly9821]

Eh, that's just shifting blame from her to other people.

[@EULFORS]

I’m just 17 minutes in but honestly I’m kind of sad watching this because I miss this specific time of KZbin, the 2015-2017 era. I used to watch Tati almost every day during this time and I’m not entirely sure when I stopped, but I remember just finding so much joy in her content back then. It felt very genuine and I can’t think of any product I bought because of her that didn’t work out for me. It was just so fun and makeup focused and a thing to escape to when everything else was kinda all over the place.

[@mirimiriela480]

Saaame! I watched Tati like every day when I was struggling through grad school in 2015-16. The one product I bought on her recommendation and hated was a Physicians Formula mascara, the green one that's kind of shaped like a leaf? Lol. It never dried down on me, but I have that problem with a *lot* of mascaras. But you see I remember it because it was the *only* time it happened!

[@johannakoster8374]

I miss it too. Honestly, I watched her continuously during that time, but then JS and JC started showing up. Their over the top personalities have never been relatable or appealing to me.

[@raincloudsradio8900]

I used to watch every video of hers too. I grew tired of her when I noticed how after every criticism, she would go on the attack. I got "mean girl" vibes from her

[@CMace33]

Yes!! I think that was like the peak in the beauty community. I miss those days. I actually enjoyed makeup more back then too.

[@kiyavi]

So much same. Watching the clips of her with the lace facemask and the bubble-foaming Korean facemask...man...good times. (Btw - I totally bought that Korean bubble-foam facemask because of her and had a blast every time I used it)

[@RememberMex17]

I will say that Tati being very professional and treating KZbin like a job rather than a hobby or passion from the start is not a negative thing at all and I honestly really respect the level of professionalism and work ethic she put in from the beginning. She was more consistent and less messy than the gurus who claimed they did it as a passion only and not for money. And besides, she had to have some sort of love for it to make it her full time job and upload so much, especially if editing was difficult for her. I think people still really equate someone doing KZbin as solely a job from the beginning as a negative thing or a reason not to trust them, and I don’t think that’s a fair connotation. I think Tati was a very smart business woman and an ethical and fair KZbinr up until The Scandal, lol.

[@mnemeikyu9299]

@Janelle H Why even give a view to a creator you dislike so much?

[@bukomafriq]

@Mary Ray repeating it 5x doesn't make it any more convincing. You're just telling the world you don't know what a narcissist is.

[@nes746]

I'm sorry, but s person does not have business intelligence or ethics and then lose them. From what Tati herself said, I feel like she was courting Shane to have him document her as a kind and wonderful person. She was willing to push her friend, a very young man, under the bus in order to please Shane, if her version of the story is correct. Nothing she did there said smart business woman or ethical person, especially when she said she was scared that James Charles might become suicidal and she still posted the video. Tati was just good at producing solid content which appealed to people who liked her style and looks.

[@user-oz9vu1hl3h]

Totally agree 💯

[@geriatrixaa1712]

I agree with you. This appears like a very biased take. Hannah had pre conceived notions / prejudiced that she can't seem to let go. Though she sprinkles in woke words like ageism etc, some of the criticism that she voiced out are just her narrative. You can hold the fact that Tati's videos were of a certain quality right from the start against her . Perhaps she takes pride in her work and wants to have the best version out there. Also, her not wanting to have brand codes - maybe she did not approve of that constant shilling. Why must that be read as a shrewd move?

[@microsoftpainenthusiast8096]

Imagine working for years to build an image of an “unproblematic queen” just to be forever remembered as “Bye Sister” 😅

[@Net-hf7pt]

I’d love an evolution on a creator of color. Jackie Aina is a great OG. I think the evolution series is a good reminder that every person has some flaws or issues that will eventually come to light. They may not be big issues but everyone has someone. Ex: Oprah, Ellen, and yes, even KZbinrs. KZbinrs are everyday people creating content, usually without any business or social media training. The ones who start young are particularly worrying to me because there’s no training in business, social media and they don’t have the life experience to deal with the fact that social media is forever and very public.

[@namiyo9539]

What did Oprah do?😱

[@amandanordman5383]

Jackie Aina is such a selllll out and I don’t watch her anymore but I’d love to watch that video

[@sersastark]

@@namiyo9539 she was, comfy, with Harvey Weinstein.

[@heyyahhh655]

@@amandanordman5383 yup I used to like her but she’s not the same anymore 😭 can’t watch her videos anymore it makes me annoyed

[@charlotter949]

@@amandanordman5383 what did she do?

[@baileyso]

“tati if you’d like to sue me.... my business email is below” tati’s law team: 👁👄👁✍🏻

[@tashakeit]

this honestly sent me outta orbit when she said it. 🤣

[@dolphin1136]

Omfg the best part was when she was just like “check it out” like it’s her Sephora affiliate link or something lol

[@linlindiii]

“WRITE THAT DOWN! WRITE IT DOWN!” -Tati’s legal team

[@mzblonde2292]

Ummm wacb was literally doxing her...she definitely crossed a line. You don't bring people's families into things.

[@shylooney13]

If Tati was to do that, that would be just another low on her 😂

[@idrinkandiknowthings9738]

Can we talk about how big tatis hair used to be? Omg I forgot that she was full on southern mama for a second 😂😂

[@bbypinkcherry]

“full on southern mama” 😭😭

[@Lilly-to9hs]

Yeah 😂😂

[@reemalam5650]

LMAO I RMM HER SPEAKING ABOUT THAT VIDEO ON OF HER VIDEOS POSTED AROUND A YEAR OR SUMN she said that whe wanted to see how big she could get her hair using hair spray and didbt have time to wash it so she filmed right after

[@MissCassieXxX]

It just came on an I physically yelped 😂

[@msritaj]

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[@alexo3383]

Maybe she didn’t change personality wise because she was already a full adult before she got on KZbin.

[@justvibingg-yt]

Really interesting, valid take tbh. If she had changed personality wise then it would’ve appeared as change as a result of fame

[@mothman8081]

yeah and also i think that she was decently wealthy before youtube, she wouldn't be changed by the fame as much?

[@gena_unknown]

Came here to same something similar. Her professional even from the the start had to do with her age and prior work experience.

[@gilkanamolina8667]

@@mothman8081 she was not wealthy (she’s shared that she was pretty broke). However, her husband did have a good job/income.

[@mothman8081]

@@gilkanamolina8667 ah that's the confusion, she just holds herself like someone with money i guess lol 😳

[@GoldieSC]

I'd be surprised if Tati came back as well. But before all the drama, I did enjoy her channel. I think she's in the right to sue WOACB though, that woman seems to be borderline stalking her.

[@kristipatterson9952]

goldie, I totally agree with you. Katie Joy from WOACB is a nutjob and all of the lies she spews is unbelievable. I'm not a Tati fan, but the hate-boner KJ has towards Tati is wild.

[@Nicoleandrea084]

Wait, who’s WOACB and why is Tati suing her?

[@bumi2514]

plzzz stop saying "this is getting too long" girl I want TWO HOURRSSsss

[@BeckyAngelix]

Amennnnn... if I watched four hour video about Nikocado Avocado then I can handle four hours of this

[@bumi2514]

@@BeckyAngelix AHAHAHA. Facts. That video was painful.

[@Financiallyfreeauthor]

Agree! I love the deep dives

[@gothtonyhawk]

@@BeckyAngelix that vid was so spicy...

[@moretyquira]

I would have so much more respect for her if she just said straight up 'yeah, it was about the vitamins.' Even if Shane and Jeffree were whispering in her ear about James and that was a part of it, just admit a huge part of it WAS about vitamins. You felt betrayed and hurt. I'd feel the same way. Doesn't excuse it. But just ADMIT IT.

[@leather_bath]

I agree. I think a lot of us can relate to feeling hurt when we feel like our friends aren’t supporting our ventures.

[@ByHerHand]

Totally! Be an adult and own your behaviour. Everyone knows Jafar and Shane are arseholes - but it does not lessen her own choices and behaviour. If James Charles has forgiven her, then she’s lucky he is young and impressionable and will be sucked in by his old “mentor”. I wouldn’t have forgiven her.

[@delilah3276]

I don’t like when people say it’s just because of “vitamins” like no lol not just “vitamins” it was her whole ass company.

[@magsyilden670]

@@delilah3276 fr!

[@delilah3276]

@@magsyilden670 it really pisses me off 😅

[@creebeauty4life]

What made me really side eye Tati about the whole Breaking My Silence video is that even when she confessed that she was scared JC would harm himself if she posted something like that, she still did. The fact that she considered him to be a “son” figure and was a “mother” figure to him blew my mind. And over vitamins *cough, money,cough* was especially cold, no matter what your opinion of JC. That was really some calculated ish on her part.

[@RubyConn]

I’m her age and I have kids. The way she didn’t really see James as a kid (being a stepmom herself!) upset me. I was annoyed by his Sugar Bear choice, but the way he cried and apologized she was still like “no I’M sad”, I was just like ok girl that’s enough. Bye sister.

[@Net-hf7pt]

Yes, this got me too. He was 19. I know he was operating in an adult space but he had the mind, life experience, business experience and social media thinking of a teen, meaning he very little experience and was being a little thoughtless. But the media storm around her allegations will follow him forever and teens, no matter their experience, have trouble navigating social media bullying. I’m an adult and I think I would have needed mental health intervention to deal with that level of hate and character assassination

[@creebeauty4life]

@@Net-hf7pt I totally agree that hit piece “Bye Sister” was so damaging to him and I know in my own heart the Westbrooks knew how damaging her video would be, they’re smart and now I don’t see Tati like I used to that’s for sure, I mean weaponizing JC sexual orientation was really effin low imho. I’m glad he got up, brushed himself off and came back at her stupid azz allegations and pushed her face with receipts! And I am NOT a JC fan, he’s just too extra for me lol but he’s still a young person figuring ish out too! I’m older than Tati and don’t have children of my own but still have the common sense and decency to not pick on someone half my age!

[@creebeauty4life]

@@RubyConn yes she didn’t see him as a kid or even a person, in my opinion I think she saw dollar signs and how he would negatively effect her bottom line by promoting SBH. That and her ego was butt hurt. She really should have been the ADULT and handled it appropriately but her immature emotions led her jafar starfish and shame dawson and that was the end for her I think. Her breaking my silence video certainly didn’t help, I could see righ through the tears, she a better actress than Laura Lee LOLjust think would if he had done something to himself I wonder if she would even feel remotely guilty.

[@RubyConn]

Cree Beauty LOL I bet she would be a good actress, but I also think she was acting partially out of instinct. She seems like the type who gets a little carried away sometimes but not exactly malicious on purpose. Some emotional maturity to work on (don’t we all). I know I do, but this was just like wow.

[@HorsesofthePiano]

My opinion of Tati has definitely changed but seeing clips of her old videos makes me realize how much I miss her. Her videos made me get into makeup and I always looked forward to them. It's really weird to think less of someone and miss them at the same time.

[@JuliaMarieH]

I don’t think Tati is necessarily an honest person, but I do still think she’s an honest reviewer. I have bought several makeup products because she recommended them, and I’ve never been disappointed. I really hope she does come back so I can know what’s good!

[@greenkitchenpng]

I agree! Her personal life seems pretty messy as of the last few years but her reviews always held up in my opinion and I have to say that the palette she put out really is as good as she made it look. Her knowledge on makeup really does show through.

[@heyannabeth]

she was always a great, thorough reviewer. I like your point about her being an honest reviewer but not an honest person- we assumed these went together because this is the internet, but that's not necessarily the case!

[@teacheschem]

I agree!

[@NatJediMASTER]

That’s exactly it. I personally always got weird vibes from her as a person, but I knew she was going to do real deep dives into what she thought of a product. Even with that, I always thought it was weird that because she built herself up to be so thorough and honest in her reviews, she didn’t seem to recognize her own bias. Her opinion was the end all be all and people that didn’t like her recommendations were not trustworthy (even in her earlier content).

[@kellbell79]

I un-subbed just before the Jeffery thing because two products I bought back to back that she RAVED about were utter garbage. I can’t even remember what they were now, but they were things she just went on and on about how good they were, and it wasn’t even like they were meh, they were awful.

[@kylafish]

hannah: i love how she uses glamlifeguru, it’s very 2010’s also hannah: is smokey glow😂💛 i love it

[@clairelabriola]

Kyla is also a content creator and you should check her out! :)

[@MicahRion]

Kyla! Always so cool seeing creators I love comment on other creators I love.

[@kylafish]

@@clairelabriola omg stop it thank u!!

[@kylafish]

@@MicahRion omg ily

[@PersepolisDragon]

"She reviewed EVERYTHING in 2016"... you're ABSOLUTELY right, she reviewed every single thing you could've possibly bought at a CVS in 2016 😂 she even reviewed the super cheap wet n wild fergie palette that I bought my first year in college 😂😂😂

[@megangilmore]

i forgot about the fergie collab 🤣

[@xragdoll5662]

Planet? There’s no CVS in Europe or Australia or Asia etc……. no hate but often Americans confuse America for the world

[@PersepolisDragon]

@@xragdoll5662 hey... You know, you're totally right. Took it off my comment 👍

[@user-cm3uo6lu6o]

Really appreciate these “evolution of” videos. You do your research and present it in such an engaging way!

[@suoutubez19]

i agree! doing this kind of video must take weeks, and you have to be patient and motivate yourself

[@mallorymaisner]

Yassss they’ve all been so good!

[@vale.v0id]

they're my new favorite segment on her channel

[@norabolles713]

Same !!!!

[@user-ms2hr3oq2z]

For real, @smokey glow did you go to uni? If u did what was your major?? If not you’d write some intense & interesting research papers

[@atomicblonde5044]

The evolution of Trisha Paytas would be interesting to see..

[@morganhouse3312]

I second this! HelloLeesh did a 4 part series of her scandals, but I would like a whole evolution of

[@NikkiBWithTheAdHd]

Yessss!!!

[@catherine1234]

The evolution of Trisha Paytas should be a full on university lecture lol

[@makeupandmystery]

that one would be HEFTY

[@cinnamonraw9911]

Evolution? But that would imply there was some growth and development?..

[@MeridianMouse]

I miss Tati. I really do. She had something no one else on the platform does. And seeing that bit of old footage with Puka in the background... I miss Puka!!

[@StillNatty]

I miss her, too! Regardless of the scandal, I loved her makeup content!

[@patr70]

She is back! Uploaded a new video on Thursday! 😊

[@ryanjaye9628]

Now that she's back I'm high key excited to see Puka!!!!!

[@kelsynicole9135]

As someone who used to buy new makeup only if Tati recommended it, I really needed to see this video! I did used to really trust her reviews bc she did almost no sponsored content. I also found a lot of my tried and true, holy grail products from her channel. I also really enjoyed her tutorials too. RIP to the old Tati 😩

[@kelsynicole9135]

@@reeseharrison2934 I did the same thing but I was just starting college so I was broke af and that’s why I loved Tati’s videos so much!

[@farwakhan4423]

Same same 😭

[@hcf4kd1992]

I agree, she was an awesome reviewer. I miss when she'd go over new drugstore stuff every literal week

[@nourpatchkids]

Last time I was this early tati was "unproblematic"

[@elizabethgregory]

😂😂 yes

[@druviseglite]

From what it seems she pretty much ended stepping into it and getting also dragged into it. I watched Emily D Baker speaking about Tati getting sued by Clark Swanson's documents, and hers in the return case. Even the case where Tati is suing Without the Crystal Ball. That changed my viewpoint by a lot.

[@Vincenza8907]

I think that was before she teamed up with Jeffree Starr

[@phoenixgirl70]

@@druviseglite I think it’s best to see what a judge or jury decides as people can make all kinds of crazy claims in their cases.

[@pitbull635]

last time i was this early these jokes were original

[@cliffnotes8295]

We need an evolution of jackie aina's content. She's uploaded *c o n s i s t e n t l y* almost 10 years.

[@terepk]

I'm going to be honest... I miss Tati so much because her videos really taught me a lot back in the day

[@as.dexter]

@Mary Ray why do u keep commenting this?? ok we don't like Tati but damn stop wasting your time on someone you hate! GET A LIFE

[@prachi6802]

@Mary Ray that is all ppl in this world if u really work hard to get somehwre n other just question widout any relevance then she will clap back. Also, she claped at kiki cos ppl started making fun of her infertility, n kiki said she wasnt honest and that her makeup look was bad. When infact he loved the makeup look. Just cos she loved the pallette doesnt mean any bdy else cant have a bad review. In a way she was teling tati not to criticize emily. Why is tha

[@Myra_Ard]

100% agree!!

[@stephaniepreston-mullins3262]

I miss Tati @glamlifeguru too!! I hope she comes back! .😔😔😔

[@sofiavalente8818]

I agree. I used to depend on her reviews to buy products and learn stuff. It's a shame she fell for JS's crap.

[@Laurenjoinsyoutube]

Imagine being Jaclyn Hill and hear that someone pulled a Jaclyn lol

[@SavvyNitro]

She’d probably put it on a tshirt and sell it 😂

[@Je551kuhhh]

😂😂😂

[@drs2994]

Haha😂🤣 she loves hearing her name

[@taylorfry7680]

If anyone watched community, all I could think of is how similar "she pulled a Jaclyn" is to "she Britta'd it". I.E. there was a character in Community named Britta that was always messing up so around season 3 people started saying people Britta'd something when they made a mistake 😂

[@maddiehanrahan9002]

OMG I LOVE COMMUNITY 😱

[@MsMeyara]

Honestly, I get why she wouldn't come back ater all this. But, what I do wonder is how the hell does someone like Jeffree Star get away with practically the most horrible stuff (I mean, I wouldn't be suprised if he killed someone and fans still want him to be online), but the Bye Sister-scandal happens and Tati is done with? Is it because she's a woman? (Just Like Laura Lee, who we've never heard from again) or was this scandal too big? Because I don't think so, if Shane Dawson is able to be coming back, why not her? I am very conflicted about this.

[@xChijouChanx]

People are sexist AND ageist. If I had to see one more 'AT HER AGE' comment, but nothing about JS or SD's ages....

[@MsMeyara]

@@xChijouChanx amen! That is what I wanted to hear someone else say that!

[@dianasoria8971]

I think because of their audience. Most of Tati's fanbase is women who are in their 20's later on. She had this clean, not problematic, profesional image. Jeffre and Shane have always had a problematic image, specially Jeffre from MySpace days. The thing that ruined her image was that James Charles had evidence while she had none and took time off.

[@freesuckerMCR]

Shane and Jeffree are both white men. That's all you need to know.

[@shikenkanade]

The personality she had built is one of a honest and professional one. I doubt her audience would be able to get back to watching her after all that. She can potentially come back after she comes clean instead of passing blame. It would court her favor and after all, she's good at reviewing stuffs and doing make up. Jeffree and Shane are known problematic people and somehow these entertains their fans. The image they are selling is that of a problematic one and an audience flocked on it.

[@khanhfident]

To be honest, even if she never comes back, she likely has more than enough money to be just fine.

[@tanyakathan3642]

And really who would even watch her anymore...she's not honest just manipulating and there's hella KZbinrs that ARE hilarious even if they are manipulating ...she is just flat!!!! 👎🏼

[@lup6974]

@@tanyakathan3642 I feel the same, but there is still loads of people who are "eating" her 🤷‍♀️

[@juliaostlund9360]

@@tanyakathan3642 lmaoooo u really said, go on girl, give us nothing!

[@jess9722]

yeah before youtube, tati and james were already rich

[@spasticfurchild]

@@tanyakathan3642 Drag me all you want, but I’d still watch her 😂🤷🏻‍♀️

[@ruemah]

Tati was always such a constant part of my routine. I’d come home from high school/uni every afternoon to a new video to watch every day. Watching this “downfall” has been rough. I truly do think she had good intentions and was genuinely in it for the makeup, but I think her problem is she’s too defensive. Like you said, youtube was always something more serious for her, so I think she took any judgment to her character too personally, hence resorting to that narrative of being honest and transparent with us.

[@TheLhester1965]

Me too. I loved her 5 videos a week. She really, really, really loves makeup, shoes, clothes and hair. I miss her so much, but maybe she'll get pregnant and not even miss KZbin.

[@klg4zy]

I think you're probably spot on with this 🤔

[@henryotto9422]

I love Tati so much. It makes me super sad that this happened because she was part of my everyday too. I just couldn’t not watch her and love her. And I was like 15. I just wanted to be glamorous like her. Now I’m sad

[@omgkthxbi]

She's my only "problematic youtuber" fav. I like that she's "older" because I'm in my 30s so her content is a lot more relatable to me and her lifestyle is more aspirational to me than younger youtubers who are still in school or they're still trying to establish themselves as adults. I didn't like how she pushed woo products (like vitamins) but that stuff was easy to skip. I enjoy her drugstore review videos and you can tell she actually goes out and scouts these products herself (like mentioning products only found at Sally Beauty Supply, which isn't your typical YT beauty guru store). Idk I'm hoping she can "overcome" this shit and come back and make content again. I have a hole in my youtuber playlist now.

[@becm963]

That is not what happened with the Emily palette. She said she loved the color story, but some of the shades weren’t blending properly. She even said that perhaps she had a bad palette. Mel Thompson said that Tati’s palette was terrible. It took her 45 minutes to blend. She gave it away after one use on camera. Who is calling out Mel Thompson?

[@CozynCaffeinated]

Wow, agreed! I didn't know she did that, but I've never meshed with Mel's content. She just always seemed biased to me.

[@simplyrowen]

Wow. I didn’t know Mel did that. That almost sounds like done on purpose? I have a small insta account and I give products that get sent to me or I buy a fair chance. It’s rare for me to give a “trash” stamp on a product. Because a lot of times it’s technique, the brushes I used, my skin that day, etc. But when I have an initial bad experience, I go on trying for a month, and there’s things that took me that long to figure out and then I loved them. I can give my followers a thorough run down and let them decide if something is for them. I saw Tati’s review and it seemed very fair to me. She did point out the things she liked and then she said that it wasn’t working all that great for her but that she’d “continue to play with it and see” which is what I’d say and do myself. I wouldn’t say I love it just because it’s Emily Noel. That drama to me seemed so unnecessary and it truly disgusted me see grown women behaving like mean girls over something so trivial.

[@sinemmehmet3360]

Wow I didn’t know that and agree with your comment

[@Notcarolina]

I know this is going to make me sad- I watched tati every single day for about 4 years. she got me through so many stressful times during college and I would have never have guessed she would be involved in such ridiculousness

[@MarieJesne]

Same! I vividly remember freshman year, finishing my last class of the day and going to the library, popping in headphones, and pulling up her latest video (she was uploading 5 days a week at the time). It helped so much to hear a familiar voice as I was adjusting to the chaotic new environment of college. I will always look back on those moments fondly even though I don't watch her anymore.

[@Notcarolina]

@@MarieJesne it’s honestly so heartbreaking ... I don’t think she is free from accountability but I do think when she cried on her last video , I felt it. The loss in trust in not only her audience but in such a large scale in general I think really broke her :(

[@ivanahernandez1535]

Same here, her videos helped me in a really dark time in my life and it makes me sad that we practically lost her as a content creator:(

[@caitlinbriggs3256]

Big same. It just makes me sad.

[@meggy0]

@@Notcarolina I feel the same. I think she got caught up in everything, and while she should have taken more responsibility for what happened, I really believe that the whole situation was never what she wanted and that it broke her, and what she was going through with her business partner didn't help I'm sure. She isn't a Jeffree or a James Charles - being problematic is not her brand, and because of that it's so much harder for her to bounce back. Not matter what else, she seems very broken and genuinely remorseful and I feel for her.

[@klg4zy]

I don't think there's anything malicious about her not taking sponsorships in order to gain her audience's trust for her own brand. That's just being smart. I don't think it's worthy of criticism or "conspiracy".

[@rabiahirani2448]

I totally agree. She was strategic because she saw how other KZbinrs in the beauty space got treated for taking those sponsorships. And she’s mainly a review channel so she didn’t want to seem bias.

[@harlequeenchannel]

Absolutely. I don't think it's a morally good or bad strategy (like what she pointed out here, Tati could use this fact to her advantage), it was just smart.

[@lalam3877]

I think the issue with it (her business move to not do sponsorships) wasn't her being honest to who she really is. Because according to the research done in this video her audience never really knew who Tati was because she treated her videos very professionally. Therefore her true personality was still a mystery. She portrayed herself as a professional. Key word "portrayed". But we find out who she really is later through scandals and see part of it when she throws her " portrayals" in her audience faces. Its seen as Shady. She purposely acted and filmed only what she wanted her audience to see her as. It's manipulative. It's a watch this hand while my other hand does other things behind my back that you can't see. It's suspicious. It was definitely a smart but manipulative move. She knew what she was doing. Her viewers got played. Well most of them. I saw it when the little dramas began and when a few of her reviews were just jabs at some companies and not entirely honest. And her fake calm voice she used to seem of solid and grounded and sound mind. I lost a little t of respect for her when she portrayed herself as the constant victim in every situation. It was really hard to watch her crocodile tears over her dragged out videos about the dramas she found herself in. Everything had a consequence, she knew that but she got arrogant.

[@Partycitybaex]

The reason why her videos didnt have as many views as Manny, Laura, and Jaclyn, is because she doesn't have that superficial charm like them. I've always liked her laid back, genuine personality.

[@impheratrix]

So true!

[@Nicole_cherise]

I think if she had kept making videos instead of hiding for the last year she’d be fine. People say they hate drama but they actually love it. She canceled herself.

[@palesarox13]

I mean look at her partner in crime Jeffrey Star

[@danielabackstrom]

I feel like people always say they hate drama, but yet here we are discussing drama and getting sucked into it 😅 (not everyone ofc 😊)

[@Nicole_cherise]

@@danielabackstrom Exactly haha

[@sarahleebeauty6761]

true! james continued to make videos regardless.. manny and laura did too!! they just stuck it out and people have forgave them all.. if tati didn’t hide maybe she would still have a following

[@al.the.]

@@danielabackstrom we* may hate it because it sucks us in? maybe (not sure I'd include myself here, I just like these sorts of videos after the facts, not interested in ongoing dramas, but I hate some other things for similar reason)

[@claireeebee]

I feel the same way about Tati. I really liked her but now I just... don't. And I really want to like her (not that I hate her as a person or anything) but I can't unsee what I've seen as you said. It's sad.

[@rebachick94]

I agree. She’s a good person but watching her videos now is just different.

[@claireeebee]

@@rebachick94 I think she's a good person (I think?) but she feels kind of manipulative to me now 😣 In the past I really believed she was different but with everything that's happened, I don't think she's much different at all. And that makes me sad!

[@gabrielaguillen3485]

It really sucks because I started seeing her when I was younger and now I am a young adult but can’t really support her now sadly

[@claireeebee]

@@gabrielaguillen3485 I feel the same way 😔 I tried to look past it and just stay for the makeup stuff but it's just not the same.

[@Banks040]

Perfectly said Claire I was going to write pretty much Exactly what you said

[@kerryhubbard8374]

I TRULY believe that jeffree star collaboration with tati was jeffrees way of evaluating tati and keeping her close to always know what she's going to do and stay ten steps ahead of her!!! Jeffree and Shane knew EXACTLY WTH they were doing and already plotting to destroy her image and credibility!! " keep you're friends close, but your enemies closer "!!! Perfect example

[@gamergrill6817]

Highly doubt that more that she shifted the blame to them without any proof, they didn’t give to shits that she was a great makeup youtuber, it's that she lied about a 20 year old doing horrible things without any proof yet james Charles had all the proof he needed to prove he was innocent so what does she do then?, just shifts the blame to get all the heat off her and now karma is getting her. And yeah now james is in shit because he fucked around after the shit show.

[@noemiegiliberto8482]

I am sorry for Emily Noel , but really Tati’s review on the palette was right . That palette was trash, she was just honest . And she really seemed to try to make that palette work....

[@SuperStarr817]

I felt the same way. It took so much time to build colour and a lot of the shimmers were hard panned and extremely difficult to pick up with a finger or brush. Loved the colour story and Emily but that palette and another Revolution palette I tried didn't work for me.

[@jhoannabrandao3434]

I love Emily and I bought the palette the day it came out because I wanted to support her but it was really bad. I think the problem with Tati’s review was that she said she wish Emily collaborated with a different brand. Other than that the review was fair.

[@teacheschem]

Plus mine had mold.

[@em84c]

Yea that drama was so stupid. People want KZbinrs to give an honest review but if they give an opinion they don't like they get mad. Did they want her to lie and say she liked it when she didn't??

[@Chinky111987]

I personally loved and still love that palette. Depends on the person and technique I guess

[@seeyoucu]

I was a person that had never heard of Tati before Bye Sister. I have to say, from this video, she is a very intelligent person. She made miscalculations, absolutely. But in terms of what she was able to do, not posting in months and still sitting at 9 million subscribers, still having people on her old videos saying that they miss her and wish she would post again, I think that speaks to not only her work ethic, but a serious and meaningful connection with her audience. After watching a couple of her videos, I also have to say that, while she can come across as an above it all type of person (I didn't get that vibe but can totally see how other people could), she also comes across as someone who knows what they are talking about. Probably because she did. Even with all of the drama, the majority of people I've connected with online say she was good at her job. She uploaded consistently. She told you what was good and what wasn't. Her views were for the most part reliable. Will you miss one or two? Sure. Not everything works for everybody. All of that to say, I do hope she comes back. I'm saying this as a person that doesn't even like or wear makeup! I find Tati weirdly relatable, actually. I know this is an unpopular opinion but I'll stand in it lol.

[@yashvijain5180]

I always believed tati to be a very smart business woman... She might not have been 100% truthful & honest but she still has more credibility than many other famous youtubers, I also think whenever she comes back she will continue to have that. I also echo that I am a disappointed fan rather than an ex fan.

[@LadyOfTheFae]

Totally agree. I like Tati a lot. Most of my makeup choices are because of her suggestions and I kept finding her loves became my loves and worked well for me! Especially her drugstore product reviews. I miss her videos dearly.

[@camillefaith2005]

She is the only person who truly did what she does. Nowadays makeup content is all for entertainment value. There’s no straight up review channels who give breakdowns like Tati does. I miss her. I don’t really give a shit about drama. I just miss her. 😔

[@clairepeoples9373]

Sometimes I do miss her content to. I liked it when it was just about having fun with makeup in her studio and playing around with new products. It sucks how much she changed when she starting hanging out with a certain crowd. As much as I want her to come back I wonder if that trust could ever be gained back!

[@klg4zy]

@@rianne_9042 I'm sorry, but who are you to tell people who they can and can't relate to?

[@victoriahilton62]

It is so crazy how Tati was always the beauty guru to stay as far away from drama as possible.Then she was hit the hardest with the biggest scandal of the beauty community.I’ve been watching her for years and it is because of her videos that I got so passionate about makeup.I truly feel bad for her,she dragged herself into some massive controversy and then the lawsuit.I think like you said she really changed through the years and success got a hold of her unfortunately...

[@hannahschriever7976]

Another reason I think she did kind of get popular because she wasn’t that much in drama. And some people just want makeup without the BS and drama

[@carolbetzy]

The drama made her millions. Now she can drop her fans and enjoy the money.

[@nastassjahall9358]

@fe421286 at first it definitely was part of her appeal to her subscribers, obviously that changed though lol

[@debphelan-devon7928]

Didn’t Crystal Ball accuse Tati’s husband of murdering his mum I would sue her tooo what a rhymes withWitch

[@fridakahlo4225]

That crystal lady is crazy.

[@ScarletBegonia1974]

@@staciecremeans1350 not only did WOACB accuse James Westbrook of unhooking his mother’s oxygen to intentionally kill her, but that he had illegally gotten his mother to write his sister out of the will just days before. NONE of it was true. That’s not just crossing boundaries, but smashing through them with a tank , crushing everything in its path, hopping out of the tank and looking confused when people are looking at you in horror. She is an absolute lunatic.

[@certifiedhoodclassic9825]

i- what??

[@bellissima78]

@@ScarletBegonia1974 His sister sued and won, so....? At least about the assests. I have never heard anything about unhooking her O2

[@elliecasta1145]

@@bellissima78 his sister was written out of the will years before the mom passed. She was caught stealing money from the mom or something along those lines.

[@emilymmacisaac]

She lost a lot of credibility when James showed the "I'm a celebrity, and I can do anything" accusations was a total joke they said between friends, and she had TOTALLY misrepresented it. Another huge disengenous thing was her trying to "better" Jeffree Star......I don't believe that for a second...

[@thuhuong8838]

I don’t think he misrepresented it, because she joke alongside with him on the same joke. I think the vitamin gas her mind into nitpicking details that is not there

[@j.v.r.1981-]

Well, James is doing anything he wants and is acting like a spoiled brat. So I didn't think it was a joke. James always acted like a monster since he got KZbin famous.

[@borntobeaqueens8341]

How about now?

[@valiumhime]

This didn't age well...

[@galbright3594]

I really liked Tati. Being a little older myself, I was more drawn to her. I didn't find youtube until I was already in my 30s. It sad to see where things went.

[@sarahleebeauty6761]

i loved her too.. she actually taught me a lot about makeup and beauty but now it is so insane how things have changed

[@victoriaa9933]

Same here. She did looks that I could try to replicate, being in the same age range. I loved her makeup videos even though something felt a bit janky especially re: the personally branded products she sold. Too bad things ended this way.

[@lavana3482]

I love that tati had a very professional and classy vibe without being super boring. I also thought that she was very practical when it came to the kind of makeup she used and the looks she did. I like other youtubers, but I know that I would never do a lot of the looks and techniques they did. And I still like her, I'm really mad about all of thisssss

[@melissakambalimath1466]

Me too. There’s a ton of stuff that happened in the background that no one knows. For some reason, people or women don’t really want to see other women reach the pinnacle of success

[@Makeupry]

Me too - I know she isn't relatable for a lot of people, but I found her highly relatable for my lifestyle. I am a business professional and really appreciate her content. I am also a makeup artist, so I also appreciated the techniques she shared as they were more universally applicable to a broader audience. Many KZbinrs have only one technique that they regurgitate over and over and it's just not what the average person would wear. They are more entertaining and fun, whereas Tati has always been more practical, like you said, in that you could relate to her preferences. Even when she was adventurous with her style, it was still relatable. Her personality is also reminds me of some of the friends in my own circle, so I related to her in that way. I miss her and really hope that she is doing some soul-searching and if she wants to come back, she will be back to the genuine Tati we all miss.

[@murdermygymsox]

Until she started using her Nurse Jamie facial roller and putting highlighter on her shoulders - but yes until then her makeup was relatable 😂

[@curlygirly8896]

Worth mentioning with the Emily noel palette, the issues with the mold and the palette recall issues that came about. I am not a Tati stan but I do think with that palette she was right.

[@cinemaocd1752]

Love mine. Still have it. Still use it.

[@stellac3047]

To me, it was that Emily talked about how the palette takes some work to use as a nod to the quality of the shadows. Not the best quality, but good enough and accessible. It was terrible that tati got flack for being honest.

[@julzalta6466]

Tati was very dramatic and rude about it because she doesn't like makeup Revolution that is a direct competitor of big beauty monopolists which are Estee Lauder and L'oreal, notably by coping formulas and designs for a fraction of the price. She always have been unfair to independent brands that play agressive competition tactics. She has a bourgeois mentality.

[@cinemaocd1752]

@@julzalta6466 This is the best reply of life!

[@prachi6802]

@@julzalta6466 rubbish she loved wet n wild and gave honest reviews, loreal is not a luxury brand. Its quite affordable so wat are u even saying

[@hiphop4ever66]

Years ago she talked in a video about how she dreamed she would be friends with jeffree star (before they met).....in this moment I thought "watch out tati, thats gonna end badly" . I just knew it right then

[@3434-c1t]

Did she said why? Is the video still up?

[@3434-c1t]

@@gracemoon351 Thanks. Let me check

[@hiphop4ever66]

@Mary Ray hi, i think you not liking Tati is valid. You certainly can have your opinion. However, no need to link psychlolgy videos here. None of us know tati in real life and being a narcissit is a diagnosis, nothing you can derive from a few videos. The videos you linked are very informative but i dont think there is need to post more and state the same thing again if you were to do that. Nonetheless, I understand where you come from and why you feel that way :)

[@as.dexter]

@@hiphop4ever66 this is so true plus that girl literally copy pasted this comment on all comments of this video. they need to stop wasting time on someone they hate.

[@jessicaramirez6346]

@@as.dexter not only on this video she writes the same type of comments in several videos 🙄 either she doesn’t have a life or she’s a troll

[@melissacoviello2886]

I from day one was bothered by her “calling out” James for supposed unacceptable behavior, only because she was upset about the vitamins. I felt the allegations were so serious that it meant that she ignored the behavior she claimed happened until she was affected so I always was suspicious of her motives and her integrity.

[@dorad.711]

But let's not forget that J.C. outwardly said that gay men aren't enough of a challenge to win over which is a potentially dangerous attitude and behaviour. I agree that Tati should have dealt eith it behind closed doors, not publically.

[@Jkjoannaki]

YES. I saw that video and disliked her immediately

[@c.r.d.9147]

@@dorad.711 that's true, but J.C. was still very young, and that's the kind of shit teenagers say, and I honestly think he isn't a sexual predator. If she was worried she should have addressed it privetly with him, or even talk with his family and try to show him why the behaviour was problematic. Instead, she publicly expose him because she was mad at him.

[@melissacoviello2886]

@@dorad.711 no he said he was attacked to “straight men” which means masculine men who are on the DL.

[@marielcolley5656]

Thank you! When I finished watching Bye Sister all I could think about was the fact that this video only came out because of vitamins and not because she was truly upset by his behavior.

[@crepedelavanilia3851]

To be honest, I still would watch her future content, if she puts any. I don't hate her, I trusted her with my makeup and I am very happy with her advices. Yes, she made a big mistake with JC, but in my opinion she is dealing with it. The boy forgave her and we do NOT know what is actually happening behind the scenes until the situation is resolved. I think she is really sorry about it and she does not disregard the proportions of it. I am sad watching videos about her "demise". We are all people and we make mistakes, small ones, big ones... It's sad how a person can build themselves for so long- consistency, quality, and honesty. People, feelings are good to talk about, but sometimes when they are so strong, they can lead to actions you otherwise wouldn't take... and I believe this is what happened here.

[@teacheschem]

I’m waiting for her to post. I don’t care about the drama, they can sort that out.

[@ContempoHealth]

Well said

[@camiliatomique]

I cannot agree more with you. I miss her content so much... I loved her energy I wish her the best through this whole thing. She deserves to be accepted to come back I feel. She has suffered enough

[@user-oz9vu1hl3h]

Totally agree 💯

[@cearathomas930]

I miss her uploads too. I'm disappointed with how she handled things but am very much rooting for her and hope she's using this time to reflect and improve ❤

[@VariousAndSundryBee]

I’m waiting for you to mention that Tati “doesn’t care about money” because she was already independently wealthy. Of course, it’s easy to say no to affiliate links and sponsorships when you are already rich.

[@maureenlynch6504]

I respect your point but also kind of disagree. I think many of these KZbin creators are rich as hell but continue to sell their soul to these companies because it is such a quick buck. But yeah I agree, she has money. But she always seemed more into the makeup and experience than really making millions

[@monipui]

She did mention many times that when she started to make videos the was broke and had depression so she was in a bad place. So it does not seem like she was wealthy. I think the support of her viewers helped her turn the situation around.

[@kristenefox7001]

@@truebaronesse5653 THANK YOU. I heard that in the legal breakdown video and I was like OWO? WOTS THIS? I thought you didn't DO sponsorships? So in her lawsuit she is forced to admit that she broke HELLA FTC guidelines because she freakin' LIED. Tati is TRASH.

[@prachi6802]

If you do not knw then she dint have anythng of her own at the start. SHe had mental issues and health issues, money is never enough for any1.

[@alittleoddme1940]

@@monipui if you didn't wash the view of her lawsuit then you would know her being broke was a lie. She had to omit to a lie about being broke because of the lawsuit that's going on so please think for yourself and don't stand and KZbinr .

[@clairebearlife]

I'm at the part where you're talking about Tati having the foresight to not take brand deals, so I'm not sure if you mention this, but she also is privileged enough to make youtube her full time career without having to take brand deals because her and James are very well off.

[@SparkleDeluxe_minecrafter]

I was thinking about that, she was able to review so much stuff and not be reliant on PR because of her privilege.

[@marielcolley5656]

Thank you! She would buy 4 or 5 $60 foundations to find her shade all the time. I cannot think of many people that can do that specifically since she used to upload 5 times a week

[@sarahschouveller1993]

Exactly. It's so much easier to appear to have great integrity if you can afford not to do what others have to do to make ends meet.

[@j.j.714]

Her lawsuit response does mention brand deals which is kinda weird... maybe she took some undisclosed ones? Forgive me if that was mentioned in the video, I just started watching it, so I’m right at the beginning

[@SparkleDeluxe_minecrafter]

@@j.j.714 Omg you're right, I didn't remember that

[@britnicox3929]

Just wanted to say: implying Tati had the foresight to settle for the long haul instead of making good money up front by tying herself to brands isn’t like a conspiracy theory so much as a positive speculation on her business instinct. I don’t think she’d be mad for you saying that lol

[@stellac3047]

She might be mad if its not true.

[@alissamcdonald5253]

Good ideas and power moves!!!

[@rando-np8bn]

I went back and watched her review of the Emily palettes and I have to say....I don’t see what she did wrong? I’m by no means a Tati stan but I remember watching some of her reviews and they all were the same in tone and application. She complimented the palettes, tried them out the exact same way as normal. Sometimes you just don’t like something? And I rewatched Kiki’s video and truly don’t understand her outrage on the review. She said Tati was a bad makeup artist but then followed the look and ended up liking it? I agree w you on 99% of the vid but I truly genuinely never understood that whole situation

[@alittleoddme1940]

@@truebaronesse5653 yeah so true I mean last time I saw someone apply shadows that way is my under 5-year-old niece.playing with my two-faced palette that I don't mind her messing with it. It is just makeup and she wanted to be pretty and it was so cute sorry for the tangent.

[@EllieBellie_111]

Tati had said in the past that youtubers should support each other and that she wouldn't do a negative review of a KZbinr product. The video for Emily's palette started out immediately negative. Maybe something in her personal life was bothering her, but it doesn't matter. Then she proceeded to do a negative review of a youtuber's product after saying she wouldn't. And Emily has been doing youtube longer and has definitely been a drama free person the entire time. So of all people to drag, Tati picked Emily. Not nice. Kiki was mean-spirited in her review sure but it was in someone's defense. Then Tati, with her millions of followers, went after Kiki in a video saying Kiki does all these horrible things. It was very weird and very much an overreaction. Like saying Kiki is a bad person for swearing? What?!!

[@wesley2161]

@@EllieBellie_111 Did you even watch Tati’s video? First of all, just because Emily is a fellow youtuber doesn’t mean her product can’t be critiqued and we all know Tati would not lie about a product review. Kiki literally talked so much shit about Tati and insulted her in so many ways it wasn’t even funny. That led thousands of people to harass Tati in some of the most vicious ways. Look at it how you want, but bringing up someone’s infertility over a fucking eyeshadow palette is not ok. In Tati’s response video to Kiki, she literally never once even brought personal beef into the situation, but called out Kiki’s blatantly hypocrisy and put her in her place; she even talked about the pros of Emily’s palette and acknowledges she might have gotten a defective product (bc Emily tweeted that there had been some). Also, Tati never called Kiki a bad person for swearing I don’t know how you made that up.

[@linat8268]

I remember the days when Tati was doing her own thing and everyone in her comments was loving how unproblematic she was. That came down in flames.

[@backstage6681]

She was the first Utube I ever watched and subscribed to. I started watching Tati first just last year before her palette launch. I’m a retired 51 year old cosmetologist. I immediately felt her love for the beauty community. I found her honest and thorough and professional with a twist of silly girl. I miss her and believe she was authentic in the fact she made $ with what she loved to do. It’s very unfortunate that she trusted the wrong people and slipped up in her choices on a huge platform.

[@user-oz9vu1hl3h]

Yes I totally feel that way too

[@smurph13]

“...and then the world exploded, and we all died” 💀💀 howling

[@herefortheshrimp1469]

I literally cackled 🤣

[@nickieb7100]

As Lizzo says in her song Tempo, "I'VE BEEN WAITIN FOR THIS ONE"

[@florabescansaluers]

TURN IT UP!!! 🎸

[@Shawnne86]

I don't like "kiki chanel" I found her "response review" tacky, rude, and frankly, false. I'm not saying the palettes were bad... But Tati DID try to make it work. But I'm firmly in the camp of, "id rather spend money on a good palette than make a sub par palette work". That's all Tati was saying. I agree, Tati isn't who I thought she was... But... I'm not about to make everything she ever said look like a wolf in sheep's clothing. I vividly recall the whole situation. Drama channels left and right were talking about it. I remember seeing her review, and being blindsided by ppl leaving awful, nasty comments on Tati's video.. And then this kiki chick comes out of nowhere, defending someone who, DIDN'T need defending. Kiki, inserted herself, responded to tati, when no one asked- that is why it happened. Tati didn't "punch down", kiki inserted herself into something that was nothing.

[@CJ-gb2xt]

Thank you!! I think that happened possibly before Hanna was into beauty channels so maybe she missed some details. In my opinion that wasn’t on Tati at all - and to be honest, it wasn’t a well performing palette. Kiki went way overboard and was downright rude

[@elizabethbc8293]

Agree! Kiki was SO rude and condescending, unnecessarily aggressive... and honestly tati's review was very professional and polite. That kiki chick needs to grow up. It was embarrassing to watch.

[@alexnikki515]

I probably have an unpopular opinion here, but Kiki Chanel did deserve the hate she got. Kiki was very rude and condescending and she let her fans go after Tati’s fertility issues. 🤷🏻‍♀️

[@stacy_bee]

As someone who was an avid Tati watcher when that "scandal" happened and as someone who watches Kiki now for her anti-MLM content, I COMPLETELY agree. Kiki has always been very abrasive and naturally sounds condescending, which is entertaining when talking about MLM huns. However, she was very rude in her initial vid and Tati had every right to respond. 🤷🏿

[@EllieBellie_111]

@@alexnikki515 Kiki didnt let her followers do or say anything. People are autonomous and Kiki doesn't control what anyone says. And one fucking person (who may not even be a follower of Kiki's) made a comment about Tati's cramps as being karma. No one made comments about her fertility issues. That was a myth spread by you and the rest of Tati's followers. Stop spreading the bullshit YEARS later. It's done.

[@elsiemae5182]

Lmao I used to be such a big fan of Tati that every time I went to Ulta or Sephora I would have a favorites video of hers so I could know what to buy based on her recommendations 😭. Half the time they didn’t even work cause Tati can make everything look good even crusty matte foundations.

[@ash-is-napping]

She uses filters on her videos

[@ben_jamin4529]

Same bought a lipstick recommendation from her and it was so streaky and incredibly perfumy

[@catalinarojas293]

The thing is that everyone has different things that work for them

[@nickiodayum5802]

Yeah I think it can be hard taking recommendations from someone who does have perfect skin and good lighting. Like I have textured skin and a lot of super matte recommendations would just never work for me

[@rhizacope8149]

@@ben_jamin4529 omg me too. It was the L’Oréal macaroons line. It was supposed to be like a liquid lipstick. It was soo sticky I was like?? Did I miss something?

[@dermiker]

I honestly really miss Tati's content. Along with many things happening in 2020, I kind of just wish we could go back in time to before she jilted James Charles and get a flippin' lipstick review.

[@TheLhester1965]

Me too. She was geared more toward things I liked. I'm 55 so I'm a lot older, but I wear makeup the way a 35-40 year old would. If she liked something I would love it. Also her skin tone basically matches me perfectly so I could go out and buy the exact shade and know I was good.

[@dermiker]

@@TheLhester1965 make-up is ageless! Do you thing. My mom is in her 60s and liked Tati because she was just more mature than the Jeffrees and James Charles type gurus. She touted herself as being family friendly and I really think that's an important niche. I liked being able to watch a video during break time at work without having to use headphones. If you haven't, check out Jessica Braun. She was a teacher and she's fun, but has an air of maturity.

[@skinsolicitor]

I still miss Tati's old reviews videos and I really like her makeup palette. I don't own a lot (like 3 other eyeshadow palettes) and I only use Tati's. I don't ever get emotionally invested in influencers and don't care for all the drama. I wish she could return to her all type of videos but I don't think that's possible. I really followed her because she wasn't problematic and didn't expect me to be emotionally invested to her as a person. It was just experience with makeup and opinions based on it, that's it and now because of all the drama, I don't think she could ever go back.

[@caseyw.6550]

The thing about Tati's age...I'm the same age as her and even I think of her as "old". I know that's ridiculous, but I think it has a lot more to do with her personality than her actual age or how she looks. She comes across as quite uptight and bit prude. Like in my head I always visualize Tati clutching her pearls. Lol! But, yeah, yall don't be mean about that lady's age!

[@razz7898]

I'm not much older but girl...I feel OLD. Being a teacher right now has aged me in dog years.

[@kellie_y]

I've heard Tati described as a "dad joke" personality. I agree 😉

[@caseyw.6550]

@@razz7898 girl, me too! Lol! I just have one toddler sucking the life out of me (🤪), so I can't imagine a whole classroom full of kids. Teachers deserve so much better. True heros. 🙏❤

[@razz7898]

@@caseyw.6550 one of my Kindergarten students died last week of an inoperable brain tumor so this year has been next level shitty. Not even counting the rest of the garbage. I am not sad to see this year ending.

[@brooke3140]

@@kellie_y lol I have the dad joke personality. Maybe that's why I loved her haha!

[@ipukerainbowz]

thoughts while watching: - i am so glad you pronounce her name correctly (tah-tee), im so tired of hearing people call her toddy :'( - ive been watching her since 2014 and relate to the "not an ex-fan but a disappointed one" comment a lot - she actually used to upload 5x/week for a LONG time - you were definitely correct in saying she had the foresight to know that if she became heavily brand-affilated, she would lose her audiences integrity in her- she used to talk about this often (she "couldnt be bought") and really made it known that she would be honest with all reviews/was very upfront/transparent about any sponsors (which were few and far between) etc ALSO halo beauty was not her first product- in 2015 tati launched a collab with birchbox called LOC (love of color) - it was some lip crayons and eyeshadow crayons. awhile after launching, she stopped promoting the product and cut ties with birchbox completely and because there were no drama channels at this time and she did have less subs- it kind of flew under the radar but ive always wondered what happened there

[@oursong1076]

yeah Emily def says toddy lol

[@Amy_Nicole_Sabas]

seriously, "Toddy" irritates me so much lol. Her name is Tatiana -- it's not like that's pronounced "Toddyana" for fuck's sake

[@CaroleEvans93436]

Actually, everyone pronounces her name wrong - it's 'Tanya'

[@CaroleEvans93436]

@@Amy_Nicole_Sabas Tanya ..............

[@ipukerainbowz]

@@CaroleEvans93436 lmao 💀💀

[@dazzleddez1469]

I want to preface this by saying that I’m in no way a Tati Stan, in fact a lot of her recent behaviour has been very disappointing. However, and I mean this with the utmost respect, I personally don’t think that the point (which seemed to be used to criticize her slightly) that she saw KZbin as more of a business venture than Just for passion and the conspiracy that she invested in her subscribers trust by being super honest so that she has credibility with her own brand isn’t a bad thing at all? Maybe I’m wrong but I don’t see it as a bad thing at all if she saw it solely as a source of income? In fact, Tati has talked multiple times about how she admits that yes KZbin is her job and it’s how she makes money and how no one should feel ashamed for wanting to make money. In fact she said she loves money and more women should feel comfortable saying that. I really loved that message. I don’t see her POV as her being “fake” just because she was trying to make money. Like Jackie Aina once said, KZbin’s shouldn’t be expected to spend hours and hours consistently uploading content and investing in expensive filming equipment and do it for free. For example, just because we are aware that a car salesman is doing this job just for money and not because he’s so incredibly passionate about selling cars, it doesn’t mean we won’t buy a car from him. Anyway, just a thought. I really appreciate how much work you put in the video! It was great and I love these videos... keep them coming!

[@PoochieCollins]

Being highly greedy runs contrary to someone being highly honest and wholesome.

[@dazzleddez1469]

@@PoochieCollins I completely agree with you! However, in Tati’s case, I’m not so sure we was being greedy. The way I see it is she was grinding and working hard to upload videos, which in turn brought her a lot of revenue. And yes, she promoted her vitamin company quite often because (I’m not if you noticed but) she never sent PR to anyone because she wanted to self-promote and do all the marketing herself. Of course one of the reasons she did all of this was to make money, but I don’t see that as a bad thing. In fact, more women (as Tati said) should feel comfortable with saying they love money and financial freedom. She’s an example of “I rule money, money doesn’t rule me”

[@TheMrsCullen100]

When she started KZbin she was grown adult looking to make money to be financially free. She has always said KZbin is her job so I don’t understand why people think she’s fake or whatever for treating it as a job. Tati knew what she wanted and worked hard for it. I actually really liked her content because it was informative and it wasn’t someone trying so desperately hard to be funny or liked.

[@dazzleddez1469]

@@TheMrsCullen100 couldn’t agree more 🥰

[@PoochieCollins]

I haven't watched any of Tati's work, but she's apparently been at a minimum a little disingenuous. I found through a little Googling a Reddit thread from a few years ago of people complaining about Tati posting videos that weren't upfront about them basically being product ads. And if Smokey Glow's suspicions are mostly true, in particular the one held by many others that Tati's cancel attempt of whatshisname was predominantly a power move to get rid of competition who did a one-time ad of one of her competitor's products, then she's a bad person by most standards.

[@hiiiflowers1159]

I don’t vibe with Tati not because her of age but because she isn’t relatable. I do appreciate her hard work posting content

[@sarab3417]

I think it’s Tati’s personality to take HERSELF seriously, and she just had a lot of money so everything was top notch. She’s clearly a perfectionist, so I’d attribute all of the early* behavior to THAT more so than assuming it was a business thing.

[@walksthroughlife900]

Agreed. Even I would do the same thing

[@hcf4kd1992]

That's what I think, also.

[@misscritter4038]

I believe it's a combination of the 2. There's NO doubt she's a perfectionist, from how she presents herself, to how she speaks, even down to how she almost never plays with her hair in her videos bc it's distracting & annoying to watch. BUT, there's also NO doubt she's business minded, from how she keeps her products in frame when filming, lights up whenever another creator discusses, promotes, or even mentions her products, even down to her discussion of how she & her husband guided James in business matters & how to negotiate higher percentages on his deals in the "Bye Sister" video. Either way, it's become vividly clear to me that Tati is extremely smart & savvy...& (by extension) more calculated than most of us (or at least I) had originally perceived watching her review & put on makeup in the early days.😉 That being said, she IS such a perfectionist, I personally believe that tendency is making it nearly impossible for her (mentally) to return to KZbin bc her persona & channel are now forever tarnished & IMperfect. For someone like Tati, it makes it nearly impossible for her to carry on. I also think that's why the attempt was made with the "Breaking My Silence" video she made...to create a "clean slate" for herself to be perfect again through shifting the blemishes onto the ones with the REALLY tarnished reputations. Since that didn't work, her perfectionism can't reconcile a way to return that's comfortable for her. That's my NOVEL for today, lol😂🤣

[@TheLhester1965]

That is so totally legit. How many times would she obsess about her bun? She is Type A to anal-retentive side. But, that is also why I trusted her reviews.

[@kristipatterson9952]

@@misscritter4038 Great novel, and great comment!

[@allisontheresa77]

would you ever do an evolution of zoe sugg?? she's not exactly a beauty guru but she's a huge influencer.

[@kristen1035]

i used to looove watching her and her brother, joe, in 2013/14.... zoe's content got so boring over the years though (in my opinion!)

[@lauras5359]

Oh I hope not tho! That will put a negative light on her and I love her

[@lesanimaux4416]

Who?

[@euvicgo]

@@lesanimaux4416 zoella

[@kit2635]

Can I just say I love the rhythm you’ve got going for your channel right now? The hard work shows through in these “evolution of” vids, and I like how you take breaks between them to play with makeup and have more casual commentary/talks with us. You’re one of my fave channels I’m subbed to right now, and I really appreciate the work you do!

[@JeremyGChilds]

Also, first person that comes to mind as coming to prominence due to cross-promotion: Nikita Dragun

[@courtneyflurry2439]

Agreed! Gabriel Zamora comes to mind as well. Also, some youtubers go on big collab streaks, almost like a tour (remember Molly Burke?)

[@nikkivergakes1089]

a Nikita evolution of video would be great

[@anniecox716]

i genuinely think that what has come out about james charles makes this worse. she knew, and only exposed the situation because someone messed with her money. that seems so much more disturbing to me.

[@clairebearlife]

Not that it matters but its funny that Without a Crystal Ball called you a "little tea channel" but now you've surpassed them in subscribers. Again, doesn't matter in the grand scheme of things but it is cathartic.

[@sirieriksson9010]

I miss Tati, sure there’s been a lot of drama.. but I loved getting home from school, chilling and watching some Tati (before all the drama and she was uploading 5 times a week). You are great as always Hannah 💕

[@tintindog75]

I think a lot of what this comes down to is that she had integrity during a time when it was really easy for her to have it, but not when it was actually needed. It's really easy for someone with money to not take sponsorship deals or give honest reviews when nothing is at stake (sure she might have been able to make more money, but she wouldnt lose money if she bashed a brand ect). It's much harder to admit you lied because your feelings were hurt, when admitting that opens you up to consequences. Saying you didn't like a cookie when you actually didnt is much easier than admitting you actually loved the cookie, but didn't want anyone else to think it was good because you were mad the baker bought his chocolate chips from your arch nemesis.

[@elisamariev]

I actually think her and Jeffree’s friendship or whatever that was made sense since he’s closer in age to her than most other beauty gurus. It’s weird talking to anyone under 25 once you move past 30, even for work.

[@fbiagentfrank]

I totally forgot about Kylie calling her out over the Emily pallette!

[@lynnwilliams8295]

Angela Jung Kylie came for her didn’t she!

[@fbiagentfrank]

@@lynnwilliams8295 Omg i actually went back to watch it again because I forgot how funny it was😆

[@lynnwilliams8295]

Angela Jung me too because the way Kylie reacted towards what she perceived as an attack on a friend reminded me a lot of myself lol. Don’t talk crap on my friends Tati! 😂

[@wateryoutalkingabout6113]

wait when did kylie call tati out lol and does kylie cosmetics even have an emily palette? im lost

[@M-rp6mp]

@@wateryoutalkingabout6113 not kylie jenner.. kiki chanel’s name is kylie

[@monicaherrera2224]

One of the things that bothered me the most about bye sister was that, even if everything was true and James was this monster, she just admitted to associating with a “predator” who she never tried to stop until he became a business rival. I just thought she was sooo transparent about it 🙄

[@bowenarrows7819]

Evolution of grav3yardgirl, Jackie Aina, Philip DeFranco, Emma Blackery, Pewdiepie, Simplynailogical, Hannah Hart, Jenna Marbles

[@baileydunton6142]

Jenna 😭😭😭😭

[@bowenarrows7819]

@@baileydunton6142 I miss her 😭 I hope she's living her best life

[@KatievonW]

Would love one of Phillip Defranco. I have watched him sins 2006

[@bowenarrows7819]

@@KatievonW oh wow! I've watched him off and on since maybe 2009?

[@ambersimms6246]

Emma Blackery literally evolves every six months, it’d be a long video lol

[@liviepollock]

"Now that I see it, I can't unsee it" is exactly how I feel about her problematic bs and how she's like really manipulative/fake.

[@Gaanjalivesmatter]

I don't know, Hannah. Most of what you have based Tati's character on is speculation. Maybe she genuinely wanted to be as truthful to her audience as possible and there is nothing wrong with making a conscious decision to cultivate a stellar reputation. Also, that kinda thing is very difficult to fake for over 9 years. Maybe that is why she is so touchy when someone questions her integrity.

[@livin4jc3]

I agree. I'm not a KZbinr of course, but the one thing that makes me RAGING angry is someone questioning my integrity, especially since I never give anyone a reason to. My boss does it all the time and I cannot stand it.

[@melaniesheldon8013]

I can't stand Jeffrey Star or Shane Dawson.

[@caitlynguy193]

This sounds like it’s going to be quite the journey. I feel like her realizing the empire she had built and her valuing her “reputation” changed a lot in her. I don’t know her at all but as a fan there was definitely a switch that happened.

[@Jenigh734]

I used to be a huge fan. I used to only watch 3 BGs, and used to watch her religiously all 5 days a week. Then when she cut down to 3, I watched every new video. Then it was 2. Then it was like eh maybe I'll get to it, maybe I won't. One of the main reasons I liked her was the lack of drama. There was really no shady comments, no "tea", no petty arguments, no extraness. I bought her palette during it's first run because I just knew her quality was going to be good. I was going to buy the blendiful but I kept waiting for a video about it from her, and when she finally made one she was so rude about it. She kept saying she thought it was common sense and we wouldn't need a video on it. It left a bad taste in my mouth. Her reputation in my eyes is tainted, I unfollowed and unsubbed on everything

[@ronnielodge7032]

I feel like she was recovering until she made that second video reading her prepared statement. Time had passed and she was making videos and people were moving on...she should have kept her head down when Shane was being cancelled, handled her lawsuits drama off camera and kept doing her thing she would’ve been fine now. I actually found her through Trisha Paytas.

[@shinytrash3856]

I'm not defending Tati in any fashion BUT I ordered her pallette and the blendiful, I do use my blendi daily, I've put it in the washer, it's never fallen apart, I like it. I don't think it was worth how expensive it was, but I don't think it deserved the backlash.

[@greenkitchenpng]

I didn't ever buy the blendiful but her palette was amazing and I still use it almost every time I do eyeshadow. It's a really quality product

[@mirinwamoods]

I use the blendiful for powder all the time! It's a solid product, but too fussy for liquids and creams I think

[@WavesofColours]

With Tati... it is difficult to defend her without being called a stan or "you just got manipulated by her persona". It is easy to go against her cause, oh yea it is all just about the money at the end for her. But, to be honest, I just want to sympathise with her just as a person. She is not one dimensional, she is still an emotional person who also has days where her mentality might just be at a down low. She kept implying she truly wants a child but it is physically difficult for her. And I honestly believe that can affect her and her decisions. That Emily Noel thing, where the moment she said she was not a fan of it, she got attacked. Why? Can she personally not be a fan of a product and thats that, she still has her own preference. And then to get berated by that situation without support. And I love you(Smokey), your content, your personality, your cute doggo. But as someone who is studying, is wary of mental health and such, I feel like there could have been a slightly little more compassion towards your general opinions to Tati, personally. But yes, am I disappointed as well with Tati in all of this? Absolutely. Will I still love to know and watch Tati after this? Only time will tell, when all of these lawsuits and scandal are over. All I can say is that I hope she is doing well and this would not hurt her opportunity to have a child of her own. I mean all this stress and anxiety is not good to the body. Regardless, of my take on this, still love and appreciate you Smokey, cannot wait for Glowmas! (And just watch me being drag in the comments for my opinions, but to each there own, yea.)

[@jadered9514]

I absolutely agree.

[@sevothtartesama18]

Must agree, and I was surprised that Hannah, being a social scientist, would make post-facto proclamations - which is the epitome of unscientific approach when examining something. Saying over and over again that Tati, through years and years and yeaaaars on YT was honest JUST in anticipation of making more money in the future through her own brand is.... cringe. Moreover, making it sound as though it is something bad. In fact, wouldn’t all intelligent people protect their reputation at all costs? I knew well enough in University to not have my photo taken next to people smoking pot, cause I wanted to have no problems down the line in my career. Wow, that must mean I am CALCULATING. Give me a freakin break.

[@seeyoucu]

I didn't think about it from this angle. I actually agree. Maybe mental health, especially since we know what was going on with her and her business partner behind the scenes, would have been a nice input. Thank you for sharing this perspective.

[@phoenixgirl70]

I made a similar comment. Just waiting for the hate to pour in.

[@Makeupry]

@@sevothtartesama18 You make an excellent point. As a business professional, I've always been careful about what kind of content is posted online because losing my livelihood due to someone else's perceptions of my life is very real yet scary. Sharing personal health problems, political views, age, friends and relationships, activities, and even meme-sharing can put people into hot water. It can be discriminatory, but the biases are real, so being aware of this and careful about what is shared is not "calculating" in a negative way at all. As a hiring manager, I have done social media searches of the candidates I interview because I want to see what they are like outside of work. Reputation is all you have in business and without it, it doesn't matter how much talent or expertise you have - not many people are willing to give a chance to someone they cannot trust, especially in a situation where they show a polished and professional side but clearly are being inauthentic. The hope is that they will bring their authentic self to work, but sometimes what they do in their personal lives are bad for the business (like racism, misogyny, etc.).

[@CaptWeeThaBarrrmy]

The words "bad association spoils useful habits" have never been truer 😔 I'm so happy for her and the life she's leading! Now she's away from toxic people, her true self has returned with a force 💜

[@jenniferbailey2169]

This was very interesting. Won’t lie; I really miss her content. It is sad to see how things have ended up because she had a great thing going. Too bad that she let things get so off track.

[@klowen29]

It’s such a breath of fresh air to hear intelligent thoughts on certain dramas. To open up the conversation on underlying motives in such an unbiased way is hard to come by! You and D’angelo Wallace are so good at this!

[@marylove909]

I actually appreciated Tati in part because of her age. I'm in my early 40's, and it's nice to have someone more near my age, with the same concerns I have, that tell me about products and techniques.

[@zoomzoom103]

How is the crystal ball lady gonna call you a "little tea channel" when you have more subs and more views than her we-

[@whatthehellisthis]

she seems to have a few screws loose

[@allthatanybodyknows]

I just wanted to say I really love these "evolution of" videos - I feel like I learn SO much not just about the KZbinrs themselves but also just about general human behavior!

[@geodesie7447]

45 minutes to show that Tati is dishonest, yet now we know that she was right about Jamew Charles all along.

[@sarahlinn4421]

Not exactly. The people she said he groomed came forward and said they lied.

[@Rasberryswirl-vd6no]

She IS dishonest, did she not apologize to James and said it was all lies from Jefree etc ..

[@fishtie894]

I believed her from the beginning. She is a professional mature minded adult woman and she saw something dangerous and made the world aware. Unfortunately JC was able to manipulate his audience for quite a while, and tbh I'm shocked people still follow and support him... he literally admitted to it... he should be behind bars

[@casperaaron5530]

I don't think she was. I think she was right by total accident.

[@catherineginn3232]

I find some of the tactics that Tati uses when defending herself interesting, especially since I watched a clip of podcast episode that featured Dr. Phil yesterday where he was talking about ways to tell when a person accused of something is actually lying and he mentioned that the number one defense tactics that liars use is by saying things like “you know me, do you think I’d do this?” and “have you known me to lie in the past?”

[@mindfulnessnshit]

ok but dr phil is really not the person to take psychoanalytical tips from lol

[@Alice-ib4cz]

@@mindfulnessnshit yeah absolutely not 😂 no one should take professional advice from him

[@mammamia151]

wait that might be useful for playing among us tho lmao

[@milkglassfairy7641]

Ok but also people say that when they really didn’t do something and they’re shocked and upset that people would think they did.

[@naziamafruha5310]

I hope she gets back to KZbin. People makes mistakes but don’t repeat it is the wisdom.

[@justjacinda5348]

I really enjoyed Tati, she’s not for everyone.

[@shikenkanade]

I don't think the drama takes away the quality of her professional work. I will probably enjoy her content once... I got over what happened to James Charles.

[@claudiachadwick1995]

I feel the same way about Jeffree Star. James Charles makes me nauseous and i think Tati is a phony drama queen.

[@dylanparra831]

The next evolution video: The evolution of Smokey Glow

[@erinmcintosh3969]

An “Evolution of” video on Michelle Phan would be really interesting...or even an evolution of makeup KZbin in general. She was the first KZbin guru I really remember, and her old videos really show how much different makeup KZbin was. It was back in the day when a tutorial was “use a brown eyeliner” instead of “I’m using Morphe eyeliner in shade Brown Out #usemycode” 🤣

[@annas9941]

oh yes i'd love that too!! she was the person that got me into makeup haha

[@Emgee78]

I can't believe how deeply invested I was in the the whole beauty community and the beauty community tea back in the day. Crazy how I used to live for the tea!

[@catalinarojas293]

I find interesting the ageism involved sometimes when people are talking about her, this was a really good researched video

[@rubyjane9119]

Because she said a 19 yo was a sexual predator over some vitamins? And it’s weird that her being like 40 or whatever wanted to expose the sexual tendencies/behavior of someone that was practically a teen and she treated like a “son”? That’s why people bring up her age. And it isn’t even only her, but Shane and Jeffree too. Three YT dinosaurs making up sexual harrassment stories of a guy more than half their age.

[@katie8732]

@@rubyjane9119 people were bringing up her age long before that..

[@trevordonaldson7634]

@@katie8732 Exactly. Shouldn't forget that during the Kiki situation people brought up her age AND infertility.. That type of bullshit that this person is also kind of playing into has always been there.

[@danielabackstrom]

@@rubyjane9119 people always bring up women's age and use it against them, like you just did. Like when she posted the Breaking my silence video everybody was going at her with the "shes a 40 year old woman". Like no, shes 38. Jeffree is 35, and somehow he doesn't get any critisism for his age 🤔

[@amulyasubhash7764]

@@danielabackstrom I wish I could like your comment a hundred times !!!