The Future of Brand Marketing w/ Robert Katai

Unlock the secrets to transforming from an unknown employee to a top celebrity in the world of brand marketing with Robert, a marketing veteran with 17 years of experience and founder of B2B Creator. In this video, Robert dives deep into the concept of cultivating in-house creators and how it can skyrocket your brand.
Learn why traditional marketing funnels are outdated and discover the new reality of consumer behavior. Robert explains how consumers are more savvy than ever, aware of marketing tactics, and why they trust people more than brands. Explore the power of in-house creators who genuinely engage with audiences and build trust, making them more effective than outside influencers.
Key insights include:
1. The shift from brand-centric to people-centric content.
2. The importance of authentic, human-created content over AI-generated content.
3. How companies like Apollo and SparkToro leverage in-house creators to boost engagement and trust.
4. Practical steps to build your own audience and create an attention flywheel using social media and content marketing.
Robert also shares success stories from industry leaders and provides actionable advice on cultivating in-house creators within your own company. Don't miss out on this comprehensive guide to the future of brand marketing!
Watch now to revolutionize your brand's marketing strategy and create a lasting impact in the digital age.
robertkatai.com/
/ katairobi

[@EcomCarl]

Robert's insights are on point! In today's landscape, authenticity is paramount. Building in-house creator programs not only fosters genuine connections with audiences but also empowers brands to maintain control over their messaging and values. 🚀👥

[@KindnessInvokingNetwork]

Chris and team thanks for everything. Been going through depression for many years and you guys have made me remember I have responsibilities + made me feel like I can do something amazing for myself and others. LOVE ♥!

[@thefutur]

YOU GOT THIS!

[@robykatai]

It was fun and great to share the idea of cultivating in-house creator to the Futur community. It's like a dream come true! Thanks Chris and the amazing team for putting this video together. Hope it will get all the insights everyone needs to start their own journey in building up a brand that can stand in time!

[@nurturedhomesteads5]

Thanks Chris for your organic content..I honestly trust you as an Alpha brand

[@AyrieAbdykerimova]

I like this podcast. He shared my values

[@leadgenjay]

Great content

[@gracemelegance6623]

Thank you so much for sharing this info 🎉

[@MichaelWilliams-lo3ix]

Awesome

[@ishu261288]

How do you incentivize the employees to be a creator?

[@theetravelhippie]

interesting

[@mohanadramadan-zu9gv]

can you make road map for run a local business 😉😊

[@PowerPlusNature]

Can you please tell me how I can become a media company? The reason I want to is so I can get permission to make how to shop healthy videos in Walmart. Please help!

[@BillAngelos]

Sure, you build up a person to humanize your brand, and people like them and then they demand more money or they quit and take that audience you had them build with them. Solid idea.

[@denniszenanywhere]

I didn’t get it initially. Thanks for explaining it here. I thought initially that the employees are the in house creators, but from my experience, the employees end up not sticking to posting schedules.

[@BillAngelos]

Its not the schedule that's the problem. It's that you pay someone to be the face of your company and then employees do what employees do, they find another job. Now your audience goes with them.

[@michaelachillas80]

Who is this guy?

[@finndollimore]

Robert Katai

[@HausOfWenzel]

I swear you are stalking me, I have had this challenge with my clients…mostly where the principle is tied up with client dev and personal branding.. but the business is left with no one to engage with the on the ground interactions. This might be a solution..

[@mfetterelli]

To hell with “influencers”

[@thefutur]

Did you watch ?

[@bondasdaniel]

Congratulations, @robykatai, for your material. I found it very interesting and relevant. I agree with your concept, especially using your employees to promote your services. I'm unsure about hiring influencers to promote your products and do some extra work. This model is already happening with many influencers, and the moment a person becomes a "promoter" for all kinds of services, I unfollow them. I have friends who start promoting restaurants where they eat (in a very promotional manner) or other things like that, and I unfollow them. I don't think they are experts in that area to promote them; they get a paycheck. It must be genuine and transparent that they believe in that product. Keep up the good work, and thank you, @thefutur, for this material.

[@MichaelWilliams-lo3ix]

Awesome