Brand Strategy For Designers: How to Get Started (Part 1)

Рет қаралды 40,566

Күн бұрын

Are you a designer looking to take your career to new heights?
Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding.
🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code "thefutur99". Start your journey towards mastering brand strategy today:
teachable.com/thefutur.
🌟 What You'll Learn:
🧠 Discover why brands are more than just logos & how they're built in the hearts/minds of people.
🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences.
🎨 Understand the importance of impression management and its impact on brand perception.
🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process.
✏️ In This Episode:
00:00 - Intro
01:30 - Lessons from Ferro Concrete
04:44 - Delving into User Experience
05:32 - Designing w/ User Experience in Mind
08:06 - Exploring Chris's Brand Strategy for Tangoe
09:50 - Don't Be Afraid to Ask Questions
11:00 - Define Your Ideal Target Audience
12:21 - The Power Behind Customer Insight
13:29 - The Art of Effective Copywriting
14:28 - Superficial vs. Super Fiscal
15:45 - The Value of Active Listening
17:12 - A Brand Is a...
19:41 - "Brand" vs. "Branding"
23:50 - Ford’s Fake Branding
25:36 - What is Impression Management?
30:05 - Teachable Discount! 🤑
30:23 - Outro
Don't miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔
#brandidentity #brandstrategy #graphicdesign #brandstrategist
🔎 Get access to more for FREE here: thefutur.com/free-resources
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
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Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios
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Пікірлер: 83

@thefutur Ай бұрын

Watch Part 2: kzbin.info/www/bejne/Z3qtcomiZ69oa6ssi=3vE3tsGepRHVksvd

@thecoachadviser7926 2 ай бұрын

Chris you did it again man. You came clean about doing websites for years, but after you learned a framework that showed you how they’re really supposed to be done, you course corrected and allowed yourself to be humble. Being someone of your business awareness / expertise and call yourself out to an in person audience and on camera takes balls!! I think you’re a few years younger than me but I’m learning much from observing the person who you are. Thank you deeply! ❤

@danielaustin4238 3 ай бұрын

I got to be a part of this workshop in person, and so much value was gained from this framework and being able to put the theory into practice. If you ever have the opportunity to attend I cannot recommend enough. Chris was just as patient, knowledgeable, and thoughtful in person as in video.

@thefutur 3 ай бұрын

Thank you so much Daniel

@mikekaufmann7086 3 ай бұрын

"A logo is just a container for meaning."

@theseyikayode 3 ай бұрын

Last week i was just thinking of how i as a Digital artist and illustrator can position muself as a brand strategist and how to get started. This is just the perfect video i needed. Part 2 please. Thank you Futur❤️

@sniitzel 3 ай бұрын

This comes at the perfect time! Thanks to The Futur for always providing this insanely valuable content here on KZbin for free 🙏

@thefutur 3 ай бұрын

My pleasure!

@letaas 3 ай бұрын

Guys stop posting amazing content everyday ! I don't have time to watch it all 🥲

@thefutur 3 ай бұрын

Ok. We will slow down.

@rushikeshshirsat7276 3 ай бұрын

Yah! 3 videos are already stacked into my watch later and they are all 1hr+🥲

@user-rz5lp7cb9b 3 ай бұрын

Relatable xD I keep watching his videos than actually doing something 🥲

@llda 3 ай бұрын

😂😂😂😂 some of us just save for later 🤣🤣.......posting them close together with almost similar titles makes you confused as to whether u have watched it already......but yeah....I can relate to this....especially since the info needs to be digested and applied...unlike news channels that post everyday but it's okay since NO NEED TO DIJEST THEIR CONTENT...you can even watch news channels in your sleep and not miss anything 😂😂😂 but here you have to be attentive with pen and paper

@krystledenice 3 ай бұрын

😂😂😂😂😂

@leadgenjay 3 ай бұрын

Chris really nails the essence of brand strategy in this talk. For designers looking to level up, understanding the client's business model is key-it helps tailor a brand strategy that looks good and aligns with their business goals and customer needs. Keep it strategic. Make it impactful. Wonderful content.

@CocoaTwinsOnYT 3 ай бұрын

Gen X has all of the nuggets. We’re old enough to know what life was like before the internet and we’re young enough to know how to make what we know and have experienced dance with Ai and other technology. I love his content. He speaks my language. He's so relatable. Thank you for consistently sharing community content.

@MattMcLaren253 3 ай бұрын

Man I work in the beer industry where branding and marketing are beginning to make enormous impacts in the success of breweries. Its amazing how accessible and applicable this information is despite working in a relatively niche industry.

@thefutur 3 ай бұрын

did you see our series building a brand where we took on a local brewery?

@MattMcLaren253 3 ай бұрын

@thefutur omg no. But I need to! I work as a brand manager for the top specialty craft beer distributor in the Seattle area. There's a big beer focus here but branding and marketing have taken a backseat in the industry overall and I'm hoping to develop a toolbox that my supplier partners can use to improve their consumer engagement and your content has been amazing, genuinely.

@dfd4688 3 ай бұрын

How you are able to produce so much quality and quality is a mystery to me. Much gratitude for your unending generosity. Cheers..

@thefutur 3 ай бұрын

Awww thank you! We have a team, and we're passionate about what we do.

@sofianealloui 3 ай бұрын

Thank you a lot guys😢❤ you're unbelievable 🥺🙏🙏

@thecoachadviser7926 2 ай бұрын

Thanks!

@user-qj8jb2xj8n 2 ай бұрын

This was such a valuable conversation to sit in on, thank you.

@LifeOfACre8tive 3 ай бұрын

This is really amazing! Thank you for sharing this for free

@thefutur 3 ай бұрын

You're very welcome!

@augustoschndr 2 ай бұрын

The lady at 27min is awesome!

@ahmedgamal-ui3yq 3 ай бұрын

Thank you chris great content as always

@thefutur 3 ай бұрын

Glad you enjoyed!

@colortechsp 3 ай бұрын

Thank you Chris.

@thefutur 3 ай бұрын

Any time

@kaweesibrian4535 3 ай бұрын

Wow thanks Chris, am always amazed at your easy way of teaching. You're the best👍

@thefutur 3 ай бұрын

I appreciate that!

@marimgaber 3 ай бұрын

really that's great video and really thnx

@pablomijia1060 3 ай бұрын

Why am i addicted to this content and this channel exactly , i think I'm in love

@thefutur 3 ай бұрын

good addiction to have. ;)

@tariqansari8547 3 ай бұрын

Great video ❤️ By the way, i am Ibrahim,a clothing manufacturer and supplier,if you're finding a manufacturer for your clothing brand,look no further,build your brand with Us,

@mziyandamdai3219 Ай бұрын

Thanks

@Jakob.Hamburg 3 ай бұрын

Thank you for sharing. Good information. : )

@thefutur 3 ай бұрын

My pleasure!

@thejacobjiby 3 ай бұрын

Guys don't listen to that other dude, keep posting

@sanjoaquinvalleytransparency1 3 ай бұрын

I recently subbed to your channel. Thanks for the great content brother

@thefutur 3 ай бұрын

Thanks for the sub!

@thedesignergamer 3 ай бұрын

I pretty much got the questions about what branding is correct. Probably because I've been watching so many Futur videos. Thanks!

@thefutur 3 ай бұрын

Hahaha, that's a good thing!

@thedesignergamer 3 ай бұрын

@@thefutur yup!

@user-rz5lp7cb9b 3 ай бұрын

I was just asking around for resources around brand strategy and this comes up brand strategy workshop 1 so there'll be more and I'm definitely binge watching them all! Good stuff!

@puccistudio 13 күн бұрын

Hi Chris and all The Futur team! Been a fan and a follower for 4 years now. I have a simple yet hard question: will you ever be able to organize these in-person workshops/mini-courses in Europe? Thank you so much in advance for the response!

@thefutur 13 күн бұрын

Hey we actually did a whole European tour 11 cities last year 😅

@puccistudio 13 күн бұрын

@@thefutur No way I misses it! Thank you so much, I’ll keep my eyes locked on notifications in case you’ll organise them again 🥹

@MrSzwarz Күн бұрын

As you stated thta HR don't care about CVs, so customers don't care about brands. Proven many times, decades ago. It doesn't matter about "philosophy", "design" or so called "ethics" nowadays customers have know it is manufacturer, where and who is behind it. No loyalty, no branding, no marketing is valued anymore because it is ALL fake.

@CryptoGrit 3 ай бұрын

love the branding videos, btw can we expect more sales roleplay in the future?:)

@thefutur 3 ай бұрын

yeah. find me on IG and X.

@borzin672 3 ай бұрын

Sorry, Chris for writing this comment here: I wrote my Ph.D. in Germany, Munich, and have been looking for a job for 2 years but no one has given me any opportunity. My Master's was in IT Management and then my PhD was in technology & innovation management. I am very interested in marketing and branding, but could not find any internship or working student job to gain practical experience. So if anyone knows of any opportunity for me, and thinks that it is not too late yet, please let me know.

@sagetusk 3 ай бұрын

Have you cold emailed companies yet? That's what I'm planning to do once I have enough work in my portfolio

@thefutur 3 ай бұрын

best of luck. what's your website?

@borzin672 3 ай бұрын

Not rely. I tried it for myself, but not for a client. You are right, I need a strong portfolio@@sagetusk

@shadedshotsphotography 3 ай бұрын

"I'm the kind of person who learns a little bit, I'm super dangerous, cause I go telling people I'm going to do this now, and break out in a cold sweat." I can definitely relate. It's not fun but I grow cause I have no choice at that point.