The Future of SEO Changed AGAIN | ft. Annabelle Baugh (Dojo #18)

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Annabelle Baugh, and we talk about:
- Tim's AI Corner: Google launches SGE/AI Overviews.
- The Art and Science of Weather-Based Marketing
- Lessons from On The Beach's Sunny Circles
Timestamps
02:58 - Story 1 - Tim's AI Corner: Google launches SGE/AI Overviews.
25:32 - Story 2 - The Art and Science of Weather-Based Marketing
39:49 - Story 3 - Lessons from On The Beach's Sunny Circles
48:04 - The Tasks
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Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
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[@MaxDenning-c8i]

Great listen!

[@ExposureNinja]

Thanks Max!

[@janetbr3024]

With Google's (very recent) news about incorporating advertising into AIO results, we need to ask if the purpose of the AI answers is really about optimising for a better user experience, or instead is it about opening up new opportunities for advertisers?

[@ExposureNinja]

Undoubtedly the purpose of search (for Google) is ad revenue, but step 1 to ad revenue is maintaining market share (by not losing it to other AI searches). Therefore I do think it's actually both. Plus showing the market that Google isn't sleeping on the threat, and maintaining share price - Tim

[@DevonWayne]

First, whats up

[@daledavies_me]

Hey Devon!