Your Mobile Site is KILLING Your Conversion Rate

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The performance of your website - and in particular, its ability to turn traffic into leads and sales - really defines the performance of your entire digital marketing strategy.
You're winning if you have a website that’s great at converting traffic into leads and sales.
But, if your website sucks at converting it doesn’t matter how much traffic lands on your website, it’s not going to convert.
Most conversion rate optimisation info online focuses on desktop sites, but many businesses get more traffic to their mobile site and then struggle to convert it.
In today’s video, Tim explores some good and bad mobile sites and explains how you can learn from their successes and mistakes.
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Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
Exposure Ninja is a proud Certified B Corporation.
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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
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#ExposureNinja #SEO

[@kevganhiga]

00:02 Optimizing mobile site for better conversion rates is crucial 02:01 Mobile sites should have clear and concise headings to describe the business and services. 06:01 Improving menu design for better user experience 07:56 Clear menu structure improves user experience 11:48 Desktop traffic has over twice the conversion rate compared to mobile traffic. 13:46 Improving mobile site conversion rate through proper signposting 17:33 Clear signposting and scannability enhance mobile site user experience. 19:11 Formatting information for mobile accessibility and interest is crucial for conversion rates. 22:47 Mobile site design should prioritize clarity and ease of navigation 24:27 The website needs to follow fundamental principles on every device and page

[@extotec]

Great assistance, thank you!

[@jakobsturm2438]

Great video! I would appreciate video chapters :)

[@chsi3493]

Getting incredible value from your stuff dude… I already knows there huge demand and a huge lack of problem awareness around the value of CRO for marketers

[@ExposureNinja]

thank you!

[@stevemacks]

Great stuff. Another request/suggestion for chapters🎉

[@YorkshirePork]

Thank you for the video. That analytics part really helped me see the conversion rate clearly on each landing page 🙏🏻

[@n_-_-]

I second the video chapters suggestion!

[@ExposureNinja]

I'll try my best!

[@sondre.linonus.berglund]

There's a problem with this video! Because the content is so good, I find myself having to pause to go check my own funnel over and over again 😅