The Gaming Industry's dirty little Secret explained

Riot Games, Naughty Dog, Rockstar, Bethesda, and Gearbox are all studios renowned in the video gaming world. While these behemoths have created some of the most successful games and franchises of all time, they are owned by someone else.
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[@HiGaMeR1991]

how does this only have 300 views

[@ginxtv]

Help us by sharing the video ❤️

[@_cookies831]

@@ginxtv well i post the youtube links of some of the videos on this channel in my private discord server and some of my friends are sort of into ginx now hope that helps and plz keep making videos 👍

[@KiraSlith]

Because there are very few people in the world like us who actually understand the fine details and have the interest in game economics and the state of the industry for the Algorithm to feed it to us naturally.

[@ginxtv]

Very much appreciated 🙏

[@equiaux_music]

i agree

[@zaca211]

I really am sick of what gaming has turned into in the past couple of years. I miss the days when i could walk into a game store, buy a game, and that was it. Now all games are a service filled with microtransactions. Games just don't hold up any more and there is very little creativity now.

[@lateralus6512]

Support the Indie developers

[@tonmoyhossain5577]

As a gamer I can say, We needed this video

[@sebay4654]

Looks over at lootboxes, in game shops, games released unfinished, single player games as a service. We've already reached an oligopoly and the quality of games has gone down

[@sebay4654]

We really do need a mass intervention to stop the games industry in its current state to at least control the quality of the games and punish inherently evil methods(I'd target them as a starting point to then attack big tech by first removing the smaller ends problem

[@luisoncpp]

What we need is to stop giving money to games with predatory monetization tactics and instead of that, support games with a more consumer friendly business models, even if that means to going indie or stop buying beloved franchises.

[@ergerg2]

​@@luisoncpp At a certain point, yeah. Consumers wanting people to stop them from supporting this crap is kind of laughable. This isn't an addiction, people are being willfully ignorant.

[@ryanviertel7059]

Great documentary but I'm shocked that you didn't mention indy games. That is a major difference between the film industry of old and the gaming industry today. The internet democratizes distribution so we can support whoever is making the product we want.

[@systemhalodark]

Then you run into the second wall: the middleware empires of the Adobes, Autodesks, Havoks, AWS, etc.

[@odianumeighodalo]

I think while indy games are made independently they still require these platforms for distribution. So indirectly they are still contributing to the economy of the giants that have these underhanded practices baked into their way of doing business.

[@ryanviertel7059]

Fair points. Valve makes a lot of money from indy games

[@knuckles7410]

Because most indie games are not that good to be honest, and since they don't have the marketing power to compensate for their lack of uniqueness, they can't compete as equal.

[@angelmurchison1731]

@@odianumeighodalowhich is exactly why the industry has enabled them for the lost 20 or so years

[@vortenzi2592]

Great vid. Been teaching this to game design students for years and it always raises questions. You've really succintly covered the breadth of relationships, implications and issues surrounding ownership. 👌

[@lukecresante]

I love that intro visual and all the other motion graphics --- well done! I plan to do a similar video on a much smaller scale 😁. I have not ventured into the motion graphics but wow --- inspired now

[@toastfloats8063]

I liked and subscribed, because the effort and research you put into this video is incredible bravo 👏

[@MrMidasGames]

Great video, this is the kinda content I’ve always wanted to see on Ginx TV KZbin channels.

[@LokiBeckonswow]

the quality of analysis in this video is really impressive, big respect to the writers and all others involved in making it, would really love to see more like this - the topics of big tech/gaming and their economic aspects is super interesting, please do more vids like this!

[@WETREPUBLICTV]

one day this channel will blow up, stay patient !

[@xp3rtpr3d86]

Fax

[@Kacper42PL]

For anyone watching this underrated vid nowadays, here's a funny trivia about Microsoft buying Bethesda - They did it so Playstation don't buy them and make Starfield PS exclusive which they planned to do lmao

[@bullex7759]

Excellent vid, this needs to blow up!!

[@TheDanielShow232]

Awesome doccie. Very insightful and informative.

[@UUhm_1dk]

Banger vid dude! Subbed!

[@BenCaesar]

Well rounded video, not a hardcore gamer but the insight is amazing. Especially the key phrase - get angry. Coming from music its the passive audience that allows mediocrity that is the driving force of the music industry getting away with garbage.

[@giorgione91ct]

Great doc! Would it be possible to access a copy of the image showings all different companies and their respective owners?

[@RendraKusuma]

This has some parallels with video streaming services competition nowadays

[@luisoncpp]

Good info!, however, something that I would highlight at the end is that we should start to consider the idea of stop buying renowed franchises(even if they dissapear instead of getting better) and instead support other games with more consumer friendly business models. We cannot have brand loyalty and still expect our favorite brands to suddently become consumer friendly. If we stop buying them, some of them can change for the better, but others will have to dissapear, and that's part of the cycle of any industry that moves forward.

[@RobBCactive]

Unfortunately in computing most have prioritised short term convenience over avoiding being beholden to monopolies. In gaming it's especially bad. The network effect means there's few winners and little room for alternatives. The big games have massively more users, which draws in others.

[@gabagool_tv]

this is great work, such a great video

[@SlimBoyMillion]

We will just need more and more new independent game publishers rise up and take space in the industry. May take a successful game or 2 to penetrate and grow. With the mobile gaming market growing. That may be the best way to start, while introducing new titles and existing titles to PC and console. I would say if the publisher wants to be successful. They will need there own game launcher service and digital game store.

[@lumirairazbyte9697]

Piracy and Indie games are the competitors nobody talked about. If someone decides to be greedy, there will be external individuals who motivate to either crack/mod the game, or making a game that is much enjoyable despite the huge gap in budget. The Music industry is the example how piracy have limited labels oglopilies to set the prices as they want or putting their products under a single store/streaming service.

[@CGBOSSS]

This is very well documented about the recent game acquisition Like 👍

[@charlesnwabuike1036]

Deserves way more views 😢

[@adamsterdam9049]

Great video!

[@alphamineron]

Where is that Infograph you used to show all studios and parent companies?

[@hrnekbezucha]

You can take a look at economics today as a war about who gets to have all the stuff. On one side it's the impossibly rich handful of guys, and on the other people like you and me. People who have to work for living, making the stuff that makes them rich.

[@EmperorPo]

i hope to start a company that rivals Microsoft and Apple🙃

[@xp3rtpr3d86]

You can do it!

[@shroomer3867]

If it were a few years ago I would laugh at you. Now with AI developments you might actually have a chance at it.

[@BayAreaMike99]

Blackrock has entered the chat

[@Aki-kh2qe-StreetKidZZZ]

2 days ago the Helldivers community and especially the PC gamers went up against Sony and won. We answered the call, Would you? We call you brothers to stand beside us and support eachother, for at the end of it doesn't matter if we're Pc, Ps or Xbox. We are gamers and united we can bring the to heel. We answered the call, do the same

[@nathanielenochs1843]

Why are the Investment companies that are controlling these conglomerates not being mentioned anywhere in the video?

[@KingAgniKai]

great video. subbed.

[@sig3363]

Amazing video!

[@aaronspain3387]

6 months later, Diablo 4 was released, and everything you talked about in this video was shown to the gaming world. Edit: Woot, Oxygen Not Included got a mention! Thanks for representing some indie dev studios, much appreciated.

[@user-di9tf4pk1z]

everything will be ok

[@theotherjared9824]

Looking back on this video and that embracer group failed to get bought out, leaving the very real possibility that they will fall apart. When something that's tol big to fail ends up failing, no one knows what to do.

[@ebhaenger8246]

Plot twist: Microsoft, Sony, Tencent ect. owned by one company and creating platform wars on there own to seem like competitors. jjokes aside, gread video. i wish you the YT Algorithm god pushes your video ^^

[@haunterdragon4580]

Not a bad conspiracy tho

[@ianclough2198]

Tencent. Only the tip of the iceberge.Much larger entities . Even countries have large holdings in the parent companies with large or majority shareholdings.

[@vezro_yt]

Incredible vid

[@pokeninja77]

I clicked on this video and I knew I recognized this voice from somewhere. Is that pro rl caster cole. Lmaooo

[@Anvilshock]

Thanks for an updated list of games labels to block on Steam. [Expletive] Tencent. Oh, and [expletive] Ubisoft, too, if that needed saying.

[@iskabin]

I think what you say is true for AAA titles, but not for games in general. Creating a video game today has virtually no barrier of entry anymore at indie level, much different than the cinema industry of the '20s. There is no way the giants of the industry would be capable of buying out or closing the market to indie titles, at least none that I can foresee. I think the AAA industry is going to change a lot in the near future because the whole gaming as a service model is still too immature and clearly showing that it's much better to have a good and stable product (like CS, WoW or LoL) than to grind a new game/IP every year and making tons of money upon release, then making very little until the next game comes out. People won't keep buying bad games at release, or spending money with microtransactions they know will mean nothing when the next game launches.

[@RobBCactive]

Your Unity game just had a download tax imposed .. one that can bankrupt you. Games as a service have been dire, the games simply aren't fun because they need pain, to monetize impatience and desire to win.

[@iskabin]

@@RobBCactive Good thing Unity is not the only game engine available on the market. And your second point is only true for AAA industry once again, or companies that have stocks and outside investors. Look at the recent BG3 success that was only possible because Larian isn't a publicly traded company and it's CEO is committed to making good games and not only profit. If you really want good games, you should start by not buying the bad ones.

[@stormphillips854]

How do each and every gamer on the planet strike against the greed in the industry?

[@MrRastawannabe]

I hope this shit goes super viral. I doubt it’ll matter regardless cuz the call to action always falls on deaf ears unfortunately. Gaming will probably continue to get worse throughout the course of our lives. Technology has made huge leaps since gamings inception. The passion has not followed suit. With this money over everything attitude the west has, everything will continue to go to shit, and passion will always be diminished if it’s not as profitable

[@wadegarbutt9758]

RL fan here, oh shit it's Cole!

[@Jcmprofessional]

You actually missed the mobile app market. Anyone these days can start up one of these services all they need these days is an old mobile phone a laptop and some sever pulled out some landfill and your gaming developer. These days these games are becoming more like scams.

[@knuckles7410]

"So what can we do?.." "Gamers need to wake up and resist being exploited." "Ok, we're fucked."

[@PeepshowHanky]

jaffacakes...

[@ricketybridge7059]

I’m a lover and have a passion for gaming,just like you guys. I found myself here smoking a cigarette(2AM) stressing! Over this game cod. I shouldn’t have to pay to play a game that’s under developed. I can’t sum up everything that’s wrong with it in the limited text box I am typing into. It’s almost like it doesn’t matter what we think or feel about the game . Personally I know they are catering to the suckers. It’s so frustrating I’ve uninstalled it. If next zombies doesn’t meet our standards let’s just leave this whole franchise alone.

[@ricketybridge7059]

F this game

[@_cookies831]

this channel/show always makes me stroke my chin and i love it!

[@GH_Harderstylesmixer]

can we just roll back to unreal tournament 2004 or red alert Yuri’s revenge on lan partys 😭😅

[@mareksozolins6347]

Speak. Ty.

[@tehjamerz]

And who owns all the studios???

[@KimFareseed]

Well, that was quite interesting.

[@KiraSlith]

23:30 So... why can't we do that again? Other than Nintendo, Sony and Microsoft have separate branches for their console and distribution groups. Slash Xbox Game Studios and the Xbox Gaming Division (the hardware team behind the machines and most of the network platform) from Microsoft and make them into 2 separate companies, the same can be done for Sony, the "Playstation brand" and the game studios, EA Publishing is it's own house and can be easily lopped off, ditto for Ubisoft. Tencent and Embracer Group are a conglomerous mess, their studios entirely self-publish, mostly on digital platforms, they'd have to be split by the studio because they've been atomized so heavily. The real difficult one is Nintendo, as their software and hardware divisions are one in the same, Nintendo NEPD (AKA Nintendo R&D 1+2, AKA Nintendo EAD+SPD), which Nintendo has been shuffling together and splitting apart repeatedly every time talk of regulation comes up in Japanese politics. Nintendo doesn't own a lot of studios, but they also control their platform with a tight fist and do everything they can to avoid competition with any of their games on their own platform.

[@FR4M3Sharma]

How did this guy know that Microsoft *will* buy ActiBlis?

[@redwaldcuthberting7195]

Ryaman was hard as granite. The OG git gud.

[@kerwinbrown4180]

It says it only has 1 like and that is mine. KZbin is deterioratin.

[@JDunamis]

Vr will merge all of the markets in the world.

[@pajeetsingh]

How does it feel to control people’s life?

[@_cookies831]

is it possible to wach ginx game set to music videos online? if so can someone plz let me know how i just crave the nostalgia because its been years since ive wached it

[@LVC85costa]

Monopoly is the end game

[@teodytrinidad9497]

How did you betrayed High rollers and their Country

[@teodytrinidad9497]

Beverage

[@panamajack5972]

lemme guess before I even watch...it's Js.

[@glowinthedark9082]

I feel a little proud of y'all rising up against this after me being fed up for years

[@Wordsarewords]

Sir, now do you know who owns these megalith game companies? I’ll give you a hint, they’re all the same type of person.

[@keithparker7412]

Here at 688 views

[@peacefusion]

I'm personally sick of Microsoft, Disney, and Apple, but mostly MS. They launch their own consoles, buy out studios into their own studio, and safeguard known trademarks into their protective buyer exclusive market with a standard subscription plan to access. Disney does the same with popular cultural buyouts and rebranding.

[@gamergate2.0andbooks]

I like steam what's wrong

[@TheLime1]

YT algorithme sukk

[@ginxtv]

😭

[@cringeproof100]

Just be patient

[@_cookies831]

@@cringeproof100 yea one day this channel will be big,we just have to wait

[@xp3rtpr3d86]

Fax

[@unknownchad4156]

here me who pirate just any game without paying a single penny even emulate console titles

[@keepitxboxxbox2491]

Xbox> PlayStation

[@NoMadKid]

Yeah how horrible, how dare companies work their butts off to gain higher revenue that could create more employment. How dare they acquire smaller studios who need more funding to reach full potential. I’m sick of these hacks creating repetitive content about “gaming is dead” for clickbait. How about creating a video about KZbinrs who make clickbait’s that ruins the fun in everything?

[@ergerg2]

I mean how else do you work against monopolies. A hydra is still a single animal, even if every face looks and acts wildly different. It's one body, and when it needs to, it's going to act like it. If he's not knocking the concept of companies, he's being even handed.

[@acunt]

gotta love that capitalism ...

[@davidhernandez-fq6qe]

People don't understand what monopoly means you have to have two of the same company for it to be considered a monopoly.

[@lateralus6512]

Capitalism hasn’t existed for a long time. What we currently have is more like financialism with a bit of socialism thrown in.

[@jayclarke777]

With the email leaks... The regulators better do a double-take on the next acquisition M$FT attempts.

[@FleshCloud-ey5ro]

This documentary is straight up wrong. Bandai namco have a really bad reputation in game making, often lazy almost shovelware using Bandai's licenses on games. Gundam, Digimon and many others suffer this same quality problem. Companies like Ubisoft, Microsoft and Sony all use Steam as well as their own platforms. They don't cut out the middleman, they offer direct or indirect purchase.

[@saturationstation1446]

why are spoiled well off people so freaking weird? you made a whole video about taking back some control of your entertainment addictions and choosing a new dealer when the old ones give you a bad product. meanwhile, 99% of the human species is dying from labor induced starvation in the real world, and you all are perfectly content with that happening.. lmao. so much emphasis on entertainment while real life is actually presenting problems that NEED to be addressed.

[@ergerg2]

On the one hand I agree, but on the other hand, don't give an inch to scammers, because they won't give it back. We need watchdogs in every industry, no matter how trivial they seem, because fraud, coercive business tactics, all of it spreads if it isn't caught quickly.

[@colemix1852]

This is why you should pirate games and support indie devs directly.