The Gaming Industry's dirty little Secret explained

[@ginxtvarchive]

Hello to all new viewers watching this in 2024! If you liked the video and want to see more from us - I've got bad news - this channel is currently inactive. However, we just launched a new channel and we'll be posting near daily on it with reviews, opinion pieces, interviews and deepdives into individual games and the industry. Please consider checking it out here - www.youtube.com/@ginxtv Hope you have a great day.

[@DushantPunjabi-x7b]

13 minutes ago. Damn. Will definitely check the new channel out

[@Flyingdutchy33]

Its not that hard to figure this out: 1) On the one hand, we have psychopaths with lots of money. On the other hand we have an ever decreasing global IQ 2) .... 3) Profit

[@xIcyStarzz-yz7my]

ITS NOT JUST GAMING. it is EVERYTHING. Every industry, even OPEN AI has monopolized and regulated their back end so that no one can just up and start their own. You have to get through all this regulation that Sam didnt have to when he started.

[@Nelvinkumar]

Why everything?

[@Yakoaxxi]

Source

[@sr_ryoadm]

Technology market have this characteristic. Other markets, like food and media, is absolutely by government intervention.

[@xIcyStarzz-yz7my]

@@Yakoaxxi my head cannon also I just watched a little video on how many of the game companies are owned by bigger ones, that make satellites of themselves basically it's the same way described here. For example, take two makes the models of honor series or whatever, take two owned by Activision which owned by microsoft. Just a small example

[@xIcyStarzz-yz7my]

@@Nelvinkumar I don't know. I can't imagine it personally, but you would think someone would be content with x amount of money and no more worries with their life beyond what to eat everyday but it seems that once you get a taste of it you can't stop. Similar to how Large Language Models require these vast amounts of data, and companies have boiled down to only a couple so once those have all been thrown into LLM , where will they get new data

[@sebay4654]

Looks over at lootboxes, in game shops, games released unfinished, single player games as a service. We've already reached an oligopoly and the quality of games has gone down

[@sebay4654]

We really do need a mass intervention to stop the games industry in its current state to at least control the quality of the games and punish inherently evil methods(I'd target them as a starting point to then attack big tech by first removing the smaller ends problem

[@luisoncpp]

What we need is to stop giving money to games with predatory monetization tactics and instead of that, support games with a more consumer friendly business models, even if that means to going indie or stop buying beloved franchises.

[@ergerg2]

​@@luisoncpp At a certain point, yeah. Consumers wanting people to stop them from supporting this crap is kind of laughable. This isn't an addiction, people are being willfully ignorant.

[@b4rs629]

@@luisoncpp Agreed. So apparently I've been living under a rock as a pc gamer. I never really put two & two together until now as I'm typing this out. It all started when I bought a xbox series x.. 6 months ago. So what does one do with a series x... I guess collect... the games are cheap so why not. The past 4 months I've been collecting for the xbox one games. Today I decided I was gonna organize it by Microsoft, Bandai namco, Sqaure enix, WB games, Capcom etc... As I'm doing research for microsoft's franchises...on what games they owned and what games I still needed to buy. So I got confused on whether or not We happy few was owned by either 2k or microsoft. Which lead me down a rabbit hole....more than I bargained for You see I thought 2k only made sports games... Little did I know they own bioshock, borderlands, Sid meier's Civilization, mafia.... now you could imagine how shocked I was to discover that Rockstar & 2k are owned by take two interactive while here I am thinking Rockstar was this independent company that just took forever to make games like Bethesda making elder scrolls. ^ how does someone like me don't notice ya ask... simple I don't really play a wide variety of games until recently. Little did I know that Take Two Interactive owned both 2k, gearbox, & Rockstar So now I go on steam... you look at Red dead Redemption 2 and it says Developed & published by Rockstar... so now I realized why I never noticed to begin with. These big hideous greedy green goblin gaming parent companies are all hiding behind publisher logo's.. to give off the illusion to the consumer that there are more independent gaming companies in the gaming industry than there truly is. So basically it took me 4 months to slowly realize how even more dog shit the gaming industry truly is... For example: I just came across Ghostbusters the Videogame for the xbox one... and wasn't sure how I would organize it by publisher... because.. on the front it says Mad Dog... okay who is that.. idk.. whatever Turn it to the back It says & shows Saber Entertainment with the logo... so now I recognized the logo ^ name from another game called Redout 2 Deluxe editon for the xbox one. Then I question we'll who the fuck is Saber Entertainment on the Ghostbusters: The video game wikipedia... clicked on Saber Entertainment = Parent Company Embracer Group.

[@zaca211]

I really am sick of what gaming has turned into in the past couple of years. I miss the days when i could walk into a game store, buy a game, and that was it. Now all games are a service filled with microtransactions. Games just don't hold up any more and there is very little creativity now.

[@lateralus6512]

Support the Indie developers

[@pennygeno5629]

people buy them are responsible, who else to blame but yourself

[@jackwilliam4436]

'Past couple of years' ????? Someone's been living under a rock for 15 years, but I do agree with you on everything else.

[@jackwilliam4436]

@@pennygeno5629 Your comment is as dismissive as it is uneducated. People don't buy them to support those less than decent business practices - OBVIOUSLY. People buy those games because, so far, they don't really have good alternatives. Sure, the indie scene is getting better and better, but, sometimes, what you really want is a AAA game. People buy those games because they are still more loyal to some franchises that used to be so great and the consumers still hope they could reach the same level of greatness those titles once held. People buy DLC because, sometimes, that's the only way to actually have a finished game ! Remember the previous Mortal Kombat ? If you wanted the actual ending, you had to buy the Aftermath expansion. And that's just one example among others. Instead of coldly telling people in a rather accusatory way that they should go blame themselves, why don't you see where the problems really lie ?

[@PDCMYTC]

​​@@jackwilliam4436The gaming industry has barely increased the price of its games for such a long time, even though the prices should be at a completely different level according to inflation. Companies can't lose money just because of inflation, and they also can't increase the price of the games too much, so they resort to DLCs and Microtransactions in order to keep their games' price relative to inflation. You can keep looking at it through a selfish perspective, or look at the objective reasons why game companies do what they do instead of selling a full game for a flat price like it used to be.

[@cameron.t]

As an airplane dude, I was utterly confused by the thumbnail and thought the manufacturer of Jungle Jets had a clandestine reach into video games 😂

[@Thompson123-ih4uh]

Glad I wasn't the only one lol

[@itswonderson2846]

As a helicopter person I find your comment insensitive

[@nathanielenochs1843]

Why are the Investment companies that are controlling these conglomerates not being mentioned anywhere in the video?

[@CrimsonAlchemist]

Because it's paid by them

[@ATomRileyA]

Blackrock and Vanguard i would guess, but really the cabal who run everything.

[@emozlut]

small hat people

[@yeetboi268]

because there's nothing wrong with them

[@TonyTheTGR]

Because it was 2 years ago and that wasn't mathed out as well. Besides, we all know that basically 7 companies own The Earth Itself 100x over now.

[@BlueBeam10]

"So what can we do?.." "Gamers need to wake up and resist being exploited." "Ok, we're fucked."

[@HiGaMeR1991]

how does this only have 300 views

[@ginxtvarchive]

Help us by sharing the video ❤️

[@_cookies831]

@@ginxtvarchive well i post the youtube links of some of the videos on this channel in my private discord server and some of my friends are sort of into ginx now hope that helps and plz keep making videos 👍

[@KiraSlith]

Because there are very few people in the world like us who actually understand the fine details and have the interest in game economics and the state of the industry for the Algorithm to feed it to us naturally.

[@ginxtvarchive]

Very much appreciated 🙏

[@equiaux]

i agree

[@tonmoyhossain5577]

As a gamer I can say, We needed this video

[@ryanviertel7059]

Great documentary but I'm shocked that you didn't mention indy games. That is a major difference between the film industry of old and the gaming industry today. The internet democratizes distribution so we can support whoever is making the product we want.

[@systemhalodark]

Then you run into the second wall: the middleware empires of the Adobes, Autodesks, Havoks, AWS, etc.

[@odianumeighodalo]

I think while indy games are made independently they still require these platforms for distribution. So indirectly they are still contributing to the economy of the giants that have these underhanded practices baked into their way of doing business.

[@ryanviertel7059]

Fair points. Valve makes a lot of money from indy games

[@BlueBeam10]

Because most indie games are not that good to be honest, and since they don't have the marketing power to compensate for their lack of uniqueness, they can't compete as equal.

[@angelmurchison1731]

@@odianumeighodalowhich is exactly why the industry has enabled them for the lost 20 or so years

[@drinks_menu]

i like the way that pie chart has every slice being made up of different companies and then ubisofts is just "ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft ubisoft"

[@TonyTheTGR]

It's because they rebrand their acquisitions; they're at least being honest about it all being them.

[@RendraKusuma]

This has some parallels with video streaming services competition nowadays

[@luisoncpp]

Good info!, however, something that I would highlight at the end is that we should start to consider the idea of stop buying renowed franchises(even if they dissapear instead of getting better) and instead support other games with more consumer friendly business models. We cannot have brand loyalty and still expect our favorite brands to suddently become consumer friendly. If we stop buying them, some of them can change for the better, but others will have to dissapear, and that's part of the cycle of any industry that moves forward.

[@RandommBoyo]

For anyone watching this underrated vid nowadays, here's a funny trivia about Microsoft buying Bethesda - They did it so Playstation don't buy them and make Starfield PS exclusive which they planned to do lmao

[@XGD5layer]

In hindsight nothing of value would have been lost

[@abhijeetas7886]

to be honest ms should have let ps buy them 💀💀 Bethesda does not seem like a good investment so far other ran re-releasing skyrim for the 69th time

[@redeemer5628]

Excellent video. Even though it’s been nearly 2 years, I hope it starts to get way more views as it’s even more relevant now.

[@aaronspain3387]

6 months later, Diablo 4 was released, and everything you talked about in this video was shown to the gaming world. Edit: Woot, Oxygen Not Included got a mention! Thanks for representing some indie dev studios, much appreciated.

[@NoraNoita]

Funny thing about Rayman 1 was is that it was a rush job.

[@sneauxday7002]

What great game hasnt been a rush job 😂

[@WETREPUBLICTV]

one day this channel will blow up, stay patient !

[@xp3rtpr3d86]

Fax

[@RobBCactive]

Unfortunately in computing most have prioritised short term convenience over avoiding being beholden to monopolies. In gaming it's especially bad. The network effect means there's few winners and little room for alternatives. The big games have massively more users, which draws in others.

[@lumirairazbyte9697]

Piracy and Indie games are the competitors nobody talked about. If someone decides to be greedy, there will be external individuals who motivate to either crack/mod the game, or making a game that is much enjoyable despite the huge gap in budget. The Music industry is the example how piracy have limited labels oglopilies to set the prices as they want or putting their products under a single store/streaming service.

[@EmperorPo]

i hope to start a company that rivals Microsoft and Apple🙃

[@xp3rtpr3d86]

You can do it!

[@shroomer3867]

If it were a few years ago I would laugh at you. Now with AI developments you might actually have a chance at it.

[@BayAreaMike99]

Blackrock has entered the chat

[@Devbreezy]

Deserves way more views 😢

[@stormphillips854]

How do each and every gamer on the planet strike against the greed in the industry?

[@BenCaesar]

Well rounded video, not a hardcore gamer but the insight is amazing. Especially the key phrase - get angry. Coming from music its the passive audience that allows mediocrity that is the driving force of the music industry getting away with garbage.

[@toastfloats8063]

I liked and subscribed, because the effort and research you put into this video is incredible bravo 👏

[@MrRastawannabe]

I hope this shit goes super viral. I doubt it’ll matter regardless cuz the call to action always falls on deaf ears unfortunately. Gaming will probably continue to get worse throughout the course of our lives. Technology has made huge leaps since gamings inception. The passion has not followed suit. With this money over everything attitude the west has, everything will continue to go to shit, and passion will always be diminished if it’s not as profitable

[@hrnekbezucha]

You can take a look at economics today as a war about who gets to have all the stuff. On one side it's the impossibly rich handful of guys, and on the other people like you and me. People who have to work for living, making the stuff that makes them rich.

[@jvkedavies]

Even if I don't agree on everything (Sonos Ace 😉), I appreciate your realness. I appreciate when a creator/KZbinr/Whoever is not just reading marketing materials with a nice B-roll, that you can find on the website and across most other channels. Can't wait for that Pixel review, btw - just made the iPhone to Pixel switch thanks to you! Keep up the great work!

[@gordao_jogadas]

The fact that Ubisoft is still a major player in that market is outrageous. Money gets money, I suppose.

[@vortenzi2592]

Great vid. Been teaching this to game design students for years and it always raises questions. You've really succintly covered the breadth of relationships, implications and issues surrounding ownership. 👌

[@LokiBeckonswow]

the quality of analysis in this video is really impressive, big respect to the writers and all others involved in making it, would really love to see more like this - the topics of big tech/gaming and their economic aspects is super interesting, please do more vids like this!

[@slickrik4]

Indie games still exist and are only getting better

[@visual_chris]

should have put nintendo in the middle as a circle haha

[@CGBOSSS]

This is very well documented about the recent game acquisition Like 👍

[@NoNameyt2004]

00:08 Gaming industry studios are mostly owned by a few major corporations. 03:25 Ubisoft's success and expansion through strategic game distribution and business model 06:29 Competition in digital game distribution has led to a wide variety of storefronts with different features. 09:22 The gaming industry is experiencing a battle for market dominance among major players. 12:31 Vertical integration in the gaming industry and its parallels with film studios. 15:38 The gaming industry is emulating the market saturation and monopolistic competition of the film industry. 18:43 Microsoft's acquisition of gaming companies raises concerns about monopolistic behavior. 21:42 Gaming industry giants hold significant power and control over the market. 24:42 Gamers must reject poor games and unfair business practices

[@arislamer796]

Nice summary at the end, stopped playing video games in early May this year. Seeing all those people at the gaming conventions makes me so glad I did.

[@bullex7759]

Excellent vid, this needs to blow up!!

[@Aki-kh2qe-StreetKidZZZ]

2 days ago the Helldivers community and especially the PC gamers went up against Sony and won. We answered the call, Would you? We call you brothers to stand beside us and support eachother, for at the end of it doesn't matter if we're Pc, Ps or Xbox. We are gamers and united we can bring the to heel. We answered the call, do the same

[@UUhm_1dk]

Banger vid dude! Subbed!

[@Jcmprofessional]

You actually missed the mobile app market. Anyone these days can start up one of these services all they need these days is an old mobile phone a laptop and some sever pulled out some landfill and your gaming developer. These days these games are becoming more like scams.

[@tony9146]

Underrated channel. Very interesting video.

[@TonyTheTGR]

3:36 looking like one party shy of the Sinister Six, here

[@TheBoxyBear]

Except it's the publishers that dictate their prices on their own and third party stores.... It's not like physical products that are ordered in bulk and left to the retailer to dictate the price based on a manufacturer MSRP. Digital supply is infinite and the "product" (game license) is generated on the fly with the purchase. Publishers only see the revenue when the game is bought on the player-end, receiving around 70% of the revenue, so storefronts can't just dictate a lower price. Heck, even with digital stores of physical products like Amazon, it's the same pattern for third-party product. Third-party vendors list their product and dictate the price while Amazon takes a cut. The real profitable aspect of owning the storefront is really just bypassing the revenue share and having more control over everything else.

[@benmcreynolds8581]

90s-00s gaming had such a vast range of creativity. I love the amount of risk they took on odd concepts after the Y2K era- the Dreamcast/PS2/360. It should show us that GRAPHICS are not the most important thing.. If you can create satisfying movement, gameplay mechanics, physics effects, responsive parts of a environment that makes you want to explore it, engage it, etc. That stuff is so much more important. Not: {"Who can make the largest game map? Or have the most reflections?"} I think Art style, design, vibe, aesthetic is much more important. You don't need top notch graphics to greatly appreciate and enjoy playing a game. That's why we are seeing such a resurgence of players who have gone back to playing older games because they realized the aspects of gaming that they care about and they have realized they're unhappy with most modern games. So hopefully gaming will enter a new era. That mixes in aspects of the older era's. With our modern capabilities that will hopefully help make it easier to create a satisfying game (without it taking 8 years to build a broken game. Hopefully) Currently everything is trying to be like a Triple AAA game or a free to play online battle Royale game.. A lot of us miss when we had game selection similar to how the Dreamcast/GameCube/360/PS2 era had a mix of. As well alot of those games came with options for local multiplayer, split screen, LAN parties, or offline modes against bots or other diverse offline CPU game modes. Yet modern games are not only lacking those dynamic options that give games nearly endless replayability features... Modern games are lacking even meeting the most basic standards for game's... They don't seemed focused on the core of the games to be Fun. They over focus on "realism" Rather than adding in Artistic adaptations for the greater good of gaming as a whole.. We could be doing so much better yet people are just coming out with the most bland game design, braindead AI, less care for physics effects... We could be doing so much better than this..

[@feamatar]

I am not sure if you heard about this, but there are these small studios, they do exactly what you described and there is hundreds of them. Yeah, most people prefer to spend their money on microtransactions, but if you don't like that then you don't have to.

[@fountainneer]

Demon Souls 177 ,Yakuza 320 , GTA reskin 1025, that's the gaming industry

[@tonyzhao4060]

You have the perfect voice and style for these mini-docu viedoes. Keep it up

[@SlimBoyMillion]

We will just need more and more new independent game publishers rise up and take space in the industry. May take a successful game or 2 to penetrate and grow. With the mobile gaming market growing. That may be the best way to start, while introducing new titles and existing titles to PC and console. I would say if the publisher wants to be successful. They will need there own game launcher service and digital game store.

[@smicha15]

This is a powerhouse channel. Keep it up!!!

[@ebhaenger8246]

Plot twist: Microsoft, Sony, Tencent ect. owned by one company and creating platform wars on there own to seem like competitors. jjokes aside, gread video. i wish you the YT Algorithm god pushes your video ^^

[@haunterdragon4580]

Not a bad conspiracy tho

[@theotherjared9824]

Looking back on this video and that embracer group failed to get bought out, leaving the very real possibility that they will fall apart. When something that's tol big to fail ends up failing, no one knows what to do.

[@lukecresante]

I love that intro visual and all the other motion graphics --- well done! I plan to do a similar video on a much smaller scale 😁. I have not ventured into the motion graphics but wow --- inspired now

[@giorgione91ct]

Great doc! Would it be possible to access a copy of the image showings all different companies and their respective owners?

[@ShawnWhite-v6g]

The funny thing is those parent companies are owned by even larger investment firms being their largest investors

[@pokeninja77]

I clicked on this video and I knew I recognized this voice from somewhere. Is that pro rl caster cole. Lmaooo

[@MrMidasGames]

Great video, this is the kinda content I’ve always wanted to see on Ginx TV KZbin channels.

[@TheDanielShow232]

Awesome doccie. Very insightful and informative.

[@KristinBarrett-m8n]

everything will be ok

[@mateuslira3411]

This is a trend in most industries, not only in games, far from it

[@iskabin]

I think what you say is true for AAA titles, but not for games in general. Creating a video game today has virtually no barrier of entry anymore at indie level, much different than the cinema industry of the '20s. There is no way the giants of the industry would be capable of buying out or closing the market to indie titles, at least none that I can foresee. I think the AAA industry is going to change a lot in the near future because the whole gaming as a service model is still too immature and clearly showing that it's much better to have a good and stable product (like CS, WoW or LoL) than to grind a new game/IP every year and making tons of money upon release, then making very little until the next game comes out. People won't keep buying bad games at release, or spending money with microtransactions they know will mean nothing when the next game launches.

[@RobBCactive]

Your Unity game just had a download tax imposed .. one that can bankrupt you. Games as a service have been dire, the games simply aren't fun because they need pain, to monetize impatience and desire to win.

[@iskabin]

@@RobBCactive Good thing Unity is not the only game engine available on the market. And your second point is only true for AAA industry once again, or companies that have stocks and outside investors. Look at the recent BG3 success that was only possible because Larian isn't a publicly traded company and it's CEO is committed to making good games and not only profit. If you really want good games, you should start by not buying the bad ones.

[@alphamineron]

Where is that Infograph you used to show all studios and parent companies?

[@ianvandermey9815]

Hence its a surprise Black Wukong did so well

[@Alpha23TV]

14:24 funny how we’re right back into monopoly status in the movie industry. *Disney* … the institutions/leaders in place to prevent this crap have failed.

[@ricketybridge7059]

I’m a lover and have a passion for gaming,just like you guys. I found myself here smoking a cigarette(2AM) stressing! Over this game cod. I shouldn’t have to pay to play a game that’s under developed. I can’t sum up everything that’s wrong with it in the limited text box I am typing into. It’s almost like it doesn’t matter what we think or feel about the game . Personally I know they are catering to the suckers. It’s so frustrating I’ve uninstalled it. If next zombies doesn’t meet our standards let’s just leave this whole franchise alone.

[@ricketybridge7059]

F this game

[@Mobeenismail]

I need that Chart.

[@sneauxday7002]

Still wish bamco could figure out how to not ruin a gundam game. They get 80% of the way everytime and then do something horrendous to demolish it

[@ianclough2198]

Tencent. Only the tip of the iceberge.Much larger entities . Even countries have large holdings in the parent companies with large or majority shareholdings.

[@bilalahmadkhan1032]

The digital app stores and game stores should be taken from the hands of these companies and tightly regulated to give everyone a fair chance.

[@fanban2926]

What? Lol.

[@skipperbentdk]

Wait until this guy learns about black rock and vanguard.

[@GulagMoosefeller]

Every country in the world could get out of debt by fining megacorporations for serious amounts. Breaking rules and getting fined for 1% of your revenue is a joke.

[@house102]

where can we find the chart?

[@Nicknater]

i won't lie. this feels very clickbait-y. a point can be made about microsoft, and embracer, but tbh... that's it. take-two has always owned rockstar due to their ties with game-tek it went both ways early on, not breaking news. Ubisoft owns.... ubisoft (wow!)

[@sunnymon1436]

This was obvious as soon as "launchers" like Steam came along, and every fell for the World Of Worldcraft scam. Turns out gamers aren't as smart as they thought - I'm old school. I remember when everyone fell for those two things, and I didn't understand it one bit - I fell out of gaming because of these two (Steam and Wow). It was depressing to see everyone just go along with them. They made your PC into a mix of a console, and an arcade machine, so Capitalism could colonise your interest in gaming.

[@SoggyDew]

I worked in the video game industry as a 3d artist. They treated us employees like disposable slaves. If you don’t have 8+ years experience they won’t hire you. Young talent cannot enter the industry unless you know someone. Thus new ideas cannot enter either and people 50+ who have no idea what young people want make all decisions. And even with years of experience you can get laid off or get disposed of very easily.

[@visual_chris]

why is take two not shown under tencent?

[@GH_Harderstylesmixer]

can we just roll back to unreal tournament 2004 or red alert Yuri’s revenge on lan partys 😭😅

[@jimmyjanson8898]

Half of those gaming companies release shitty games

[@_cookies831]

this channel/show always makes me stroke my chin and i love it!

[@TeaRizz]

Who voices this he sounds familiar

[@user-yt-13245]

12:05 people make a lot of movies always using the same technology

[@lewiswhitworth8537]

Who’s the transformer at 1:53?

[@HarishBabuM]

Gundam

[@KiraSlith]

23:30 So... why can't we do that again? Other than Nintendo, Sony and Microsoft have separate branches for their console and distribution groups. Slash Xbox Game Studios and the Xbox Gaming Division (the hardware team behind the machines and most of the network platform) from Microsoft and make them into 2 separate companies, the same can be done for Sony, the "Playstation brand" and the game studios, EA Publishing is it's own house and can be easily lopped off, ditto for Ubisoft. Tencent and Embracer Group are a conglomerous mess, their studios entirely self-publish, mostly on digital platforms, they'd have to be split by the studio because they've been atomized so heavily. The real difficult one is Nintendo, as their software and hardware divisions are one in the same, Nintendo NEPD (AKA Nintendo R&D 1+2, AKA Nintendo EAD+SPD), which Nintendo has been shuffling together and splitting apart repeatedly every time talk of regulation comes up in Japanese politics. Nintendo doesn't own a lot of studios, but they also control their platform with a tight fist and do everything they can to avoid competition with any of their games on their own platform.

[@sr_ryoadm]

The only competitor against this only will be possible if they disrespect the laws against reverse engineering and copyrights. Using assets from big companies and having some method for publish without receiving process and intimidation

[@justinmercado1185]

It’s laughable how there are videos of people who are nostalgic with the 7th generation. Only gen x and older millennials know what that generation actually did: birth the concepts of all digital, micro transactions, & remasters. If you were young, you gave into these concepts. If you were older, you saw through these concepts, and slowly steered away from modern gaming. HopEfully for the good. I remember in 2013. I bought assassin creed 2 and splinter hd trilogy together for $20. I knew my younger self asked for games because of hype. Had no idea waiting makes spending games cheaper. In that same year. Last of us & gta 5 were releasing. Something about these new releases open my eyes to the game industry with one question: “Why are these games being released now?” If anybody remembers, the transition to the 8th generation was coming in 2013. I knew then the last of us & gta 5 were going to be rerelease. There was NO way a publisher will leave a “new” game stuck in the previous generation when there is a new one right around the corner. It all clicked that year. Video games are products sold to sheep. It’s going to get worse. I knew it. Since then I stopped being a hardcore gamer. I waited for games to get cheap. Since 2014 I bought and played only twenty games. The sheer greed of publishers doesn’t affect me anymore.

[@bubba.gaeddert]

What would you update a year later from this video?

[@ginxtvarchive]

Quite a lot to be honest! I hadn't imagined the just how many big things would happen that are in the spirit of the video. Big takeovers, shuttering studios, mass layoffs. Larger game press outlets swallowing smaller ones. Incredibly predatory publisher and selling practices. On the flipside, there's been some positives. Independent developers putting the huge companies to shame, and a few small publishers trying to undo harmful practices. I like to think the good can outweigh the bad, or at least enact some sort of meaningful change, but I worry that the industry is accelerating towards quite a scary place.

[@sr_ryoadm]

People think there are new players in this market with Wukong, but the chinese company receive financing of other big chinese company who have "state investment". The only competitor against this only will be possible if they disrespect the laws against reverse engineering and copyrights. Using assets from big companies and having some method for publish without receiving process and intimidation

[@JFDSmit-rm6tw]

Ubisoft would have been MUCH smaller if all the "Ubisofts" were combined into one...

[@gabagool_tv]

this is great work, such a great video

[@kararrsameer9243]

KZbin algorithm strikes again.

[@OmegaRejectz]

11:24 You forgot Activis- oh. wait. ;(

[@KingAgniKai]

great video. subbed.

[@KimFareseed]

Well, that was quite interesting.

[@weidaong9575]

Black Myth Wu Kong!

[@tehjamerz]

And who owns all the studios???

[@yeetboi268]

Let me correct the title for you *The Gaming Distribution Industry

[@FR4M3Sharma]

How did this guy know that Microsoft *will* buy ActiBlis?

[@colemix1852]

This is why you should pirate games and support indie devs directly.

[@BeMyArt]

If you lived under rock for the last 5-10 years - watch this. LOL

[@wadegarbutt9758]

RL fan here, oh shit it's Cole!

[@samikhalifa6021]

I’m ready to ride out after watching this

[@adamsterdam9049]

Great video!