The History of Walt Disney Home Video and the Infamous Disney Vault

[@lanceturley7745]

As a kid, I always thought that there was a literal "Disney Vault" where Disney locked up all of their old films, Scrooge McDuck style.

[@DoswarePictures]

lance turley well some studios do have actual vaults where they keep their older films, since the material used (celluloid) is pretty flammable.

[@nikjo213]

@@DoswarePictures Well the one from Universal even burned down a few years back

[@DoswarePictures]

Nikjo B. Was it during the 2008 fire that destroyed Kong?

[@UmmYeahOk]

According to Animaniacs, WB had a literal studio vault.

[@DoswarePictures]

UmmYeahOk and maybe they do, depending on what material they used for their movies in the 20s.

[@d13_a]

it had never occurred to me that there was a time when you’d watch a movie in the theater and just. never see it again. not out of choice but because there was no other way. that’s wild.

[@bloqk16]

Not only to never see the movie again, but there were times, according to Steven Spielberg, that the film stock was neglected after the theatrical run, with the movie film deteriorating so it could never be viewed again. According to a Spielberg interview of many years ago, the movie studios, prior to home video, didn't see the value in movies that had their theatrical run, such as relevancy and value of last month's print magazine, and didn't take steps for film preservation, which was considered an expense. The movie studios were concerned about the next film production to make money; whereas last year's movie production [with the exception of the Disney Studio] weren't going to make any more money; so why bother preserving last year's movie film.

[@MuchWhittering]

​@@bloqk16 We don't need to take Spielberg's word for it. Something like 90% of all silent movies are lost. Plenty of TV shows before the 80s are lost.

[@blisphul8084]

​@@bloqk16so it's thanks to Disney's business strategy that those films still exist.

[@Zauchi]

@@MuchWhittering I could be wrong but I think it was the BBC that started preserving media (not that they have all their shows preserved though. lol), though the bfi started earlier but not exactly a media company.

[@holdingpattern245]

TV shows too

[@AbiFranklin]

Growing up, my neighbors, a sweet older, childless couple who were local math teachers, owned all the Disney videos. For Christmas one year, they gave my sister and I a book of "rental coupons" to come over and "rent" movies from their Disney collection. I loved that so much.

[@LoveMyUnusual]

That's so cute. 🤗❤

[@No1Linkfan]

I’d forgotten about fast play. No child should ever feel that much anxiety

[@DragonBallZKaifan2]

I once had a one where the FastPlay menu was broken, so it would always pick the default option, which means we had to sit through all the ads if we wanted to watch the movie.

[@carlrygwelski586]

Anxiety over what... it's a fucking dvd menu

[@someonerandom8552]

Oh god!! Blatant trigger that! I can still hear that voice in my nightmares lol

[@TheDigitalApple]

CallMe'Q Well that’s what it was like growing in the late 90’s to early 2010’s. I want to go back

[@kurgerbingsteve]

THX Deep Note: Am I a joke to you?

[@corvigae]

"Disney saw this as a gateway into piracy." My mother, who recorded Several Disney movies onto VHS from TV for us to watch as kids in the early 2000's: *sweats nervously*

[@mordokch]

All disney achieved was to make it so one had no choice but to get a pirate copy, which were very easily available at the time. I even remember certain places renting out pirate copies and no one complained or even batted an eye lid. The tighter you grip the sand, the more slips through your fingers.

[@Syraa025]

Omg same

[@supersmashbro596]

@@mordokch yeah i can see the hypocracy.

[@jeanperezpenaloza8282]

Well, at least they didn't have the terrifying Disney FastPlay.

[@drewgehringer7813]

I mean your mom's legally allowed to do that as long as she's not copying the copy and selling it

[@PotterMarauder]

I remember seeing those commercials as a kid and thinking “Why would they be so mean and put the movies in the vault? Why don’t they just keep them out and then no kids will be sad??” 😂

[@kimberlybogert7031]

Yeah I kinda thought it the same thing too a bit.😅😅

[@bellezanegra0206]

Disney invented FOMO

[@SEB1991SEB]

It's true though.

[@eileensnow6153]

I always assumed it was some kind of production issue with the physical tapes. It baffled me as a kid that a corporation like Disney wouldn’t have their shit together and be “able” to produce them consistently lol

[@Yoseqlo1]

It was just that Disney was run by very greedy kids back then.

[@the-inatorinator]

The "Disney Fast Play" thing was so bad that my grandma put a Post-It on her DVD remote reminding her to turn down the volume before playing a movie. It was the funniest thing to me as a kid

[@timmyandtommynook9763]

Just Disney DVD is in hands with disneys fast play

[@SAPProd]

I hope they paid the narrator for their commercials handsomely, because that guy truly had a way with manipulating families into purchasing these re(adnausem)releases.

[@Falicity345]

Mr Sack Sctipt writer: Am I a JokE tO yOu?!

[@mgeiger2341]

Don Maude Fontaine: *Are you challenging me?*

[@JimmySand9]

Mark Elliot is the guy who did all those Disney promos.

[@fixman88]

@@JimmySand9 I can hear that guy's voice in my head right now.

[@averyeml]

That guy isn’t the voice of Disney as a whole to me, but he is ABSOLUTELY the voice of DVDS

[@Alpha_Synergy]

Interesting side note: Disney required, and possibly still requires, all of their animators and artists to give them all intellectual rights to the company while working for them. This includes all drawings, sketches, and practice animations they created. As such, there is a great deal of adult content, created by the original animators, that Disney legally owns and from what I understand, can't really get rid of.

[@UntoTheBreach24]

The lesser-known Disney smut vault

[@111_5mai]

@@UntoTheBreach24 SMUT VAULT LMFAO

[@sephikong8323]

This vault truly is the dream heist of the furries

[@joshuamarvin7400]

It's the modern version of the Vatican's boxes upon boxes of marble dongs.

[@nowandaround312]

This is hilarious, but they could get rid of it if they want to. Just release the copyright back to the original creators or if they're no longer alive put it in the public domain.

[@wstine79]

"Song of the South" will remain in the Disney Vault forever.

[@JK_JK_JK_JK]

🤔🤨🧐

[@TheDigitalApple]

wstine79 Hopefully if another Disney CEO has a brain and doesn’t care about how sensitive some are, then it will finally be released.

[@watchforever1724]

Honestly surprised this movie isn’t on Disney plus

[@TheDigitalApple]

Matthew Lucas I’m actually surprised they didn’t censor Dumbo due to the “ racist” crows.

[@watchforever1724]

Digital Apple probably because there is a disclaimer on there

[@pickles3128]

I still remember the disappointment of 5-year-old me and my mom trying to buy or at least rent Peter Pan at Hollywood Video in the early 90s only to have the worker tell us it was in something called "The Disney Vault." This led to me imagining there was a giant bank-like vault in back of every video store only a Mickey Mouse cast member with a special golden key would come and periodically open to get the tapes out.

[@nikkinak3517]

@Matthew Chenault I know I thought this too! lol.

[@ChicoDiamante]

Wait, you couldn’t even rent them after the Disney Vault period was over? Never knew that.

[@fagamiletyruio9663]

Most studios have a sort of secure vault at their studio. They're required to have one This is to prevent the warehouse and storage fires, which used to be very common in the early 20th Century. They also stopped using nitrate film, which caused many of those said fires.

[@Crowvamp1979]

@@ChicoDiamante Yep, I worked in a video store, they did this all the time, they are evil greedy jerks.

[@KeepCalmContemplateYourChoices]

I thought the Disney Vault was deep inside Cinderella Castle, and Mickey and Cinderella would go to the vault every 10 years to go get the DVDs. From that day forward, it was my mission to become Mickey, so I too could unlock the treasures of the Disney Vault. *THEN I FIND OUT IT'S ONLY A MARKETING PLOY?*

[@CJolieTV]

I just can't imagine watching a movie once only in theaters and then never getting to see it again unless it was re-released in theaters again

[@boomerbreaks2133]

That's how it was for most people from 1889-1955. (Primarily 1919-1955) As TVS weren't really affordable to the public until the mid 1950s. (TV existed from 1929-1954 but was VERY EXPENSIVE)

[@Poever]

Now it would honestly be cool if the Disney animated classics still got to be shown on the big screen. They have a different vibe and texture when seen on a theater sized screen as opposed to a tv or tablet

[@JonCrs10]

@Poever itd honestly be cool if, after the strikes and flops and various other Hollywood shenanigans lately, all the studios just rereleased all kinds of stuff in theaters.

[@GTVNewsForGamers]

And now all those "rare" tapes can be had at your local thrift store for $1 or less!

[@cbennett7480]

or more, XD

[@KrishnaDasLessons]

GTVNewsForGamers Or at your local library for free.

[@RtistiqSkubie]

@Eddie R who CAN go to the library these days? Not anyone.

[@Gr3nadgr3gory]

Depends on the tape. The little mermaid with the dick building is still worth money.

[@iammaybeabro4598]

eBay: Imma bouta end this man's whole career.

[@weirdotzero7065]

You know, wasting millions of dollars to remake a classic Disney film just as an excuse to bring back theatrical rereleases in spirit is so stupid, I CAN believe a old executive thought that up.

[@watchforever1724]

It works from what they thought

[@bobmclennan1727]

It's not so much an excuse to bring back the animated versions (though I'm sure that's part of it) as it is a way to keep the Disney versions of public domain stories as the "true" versions in the public eye, thus allowing Disney to claim the stories are their intellectual property so other artists and studios don't try to make their own Little Mermaids or Snow Whites. It's also a license to print money while taking on practically zero risk, since they know the movies have been hits in the past. That's why there are far more carbon-copy live-action flicks like Beauty & the Beast as opposed to "risky" stuff like Maleficent.

[@YesterworldEntertainment]

THANK YOU!!

[@vivir339]

WeirdoTZero Those million of dollars haven’t gone wasted though......unfortunately.

[@StarlightPrism]

I mean, they're making a bunch of money, it's not stupid from a business standpoint. My theory is that Disney live-action remakes are appealing to people who acknowledge that the old classics are good but view animation as for kids. They can pretend the remakes are more adult even though there's no real change in the content.

[@marisahackett649]

"...and your very first panic attack. THIS DVD HAS BEEN EQUIPPED WITH DISNEY'S FAST PLA-" Some part of me instinctively dove for the remote out of habit, only to burst out laughing. SO true.

[@Bee..]

Saaaaame

[@ethansucksatcuphead]

this sound is literally my childhood, the thing is, i didn't know how to work the remote back then so i would just spam press random buttons which inevitably would end up restarting the whole movie or getting me stuck on some screen i didnt know how to read when all i wanted to do was just watch mickey mouse clubhouse or something. i think this is where my anger issues started :p

[@tirs0d]

It's either this or the blue FBI screen.

[@keijijohnson9754]

Quite a cringy bit if you ask me.😑

[@mediocre_sandwich2113]

Baby’s first panic attack™️

[@hobihope2981]

When I was little, I watched my Little Mermaid VHS so many times the tape ran thin & snapped. When that re-release hit, they got me 2 copies since they could finally afford to replace it & they didn't want me to go Little Mermaid-less again :')

[@bellyjelly0812]

That's adorable 😍

[@DarthRelkew]

That's really cool, you got good parents!👌

[@sarahmcmann5253]

Hobi Hope the same thing happened to me too I used to watch the George of the Jungle movie on VHS, and it got broken

[@MP-mc7bs]

Hobi Hope spoiled child

[@Naharu.]

When l was a little human cub in the early 2000's the same thing happened witg my hercules copy, but l never got it back because by the time they released it again in my country (almost 7 years later) l already had moved on to other things.

[@Milkmouse1966]

That Disney Fast Play clip had me reliving the "WHERE'S THE REMOTE?!" moments.

[@olly2027]

Milkmouse1966 what’s a fast clip?

[@Karmy.]

@marianne mccrank same

[@aliciapearson3120]

I used to fully leap across the sofa for the remote.... every dang time. (I still do with some)

[@andrewcoleman5775]

Now all we need is Disney's "How Do I Find Things" segment on DVDs.

[@timmyandtommynook9763]

This Disney DVD is enhanced with Disney fast play

[@3SidedCard]

As someone who worked on many Disney DVD and Blu-Ray bonus features, I’m glad you appreciate them so much! You did a great job of breaking down this confusing history in a fun way!

[@gabe_s_videos]

DVD special features are what inspired me to become an animator. Thanks so much!

[@3SidedCard]

@@gabe_s_videos That means a lot, Gabriel! That's fantastic! I'm a big fan of what animators can do! It really is an underappreciated art form!

[@porkins74]

Fun fact: Every movie studio's home video division had its own "vault." They just didn't advertise it like Disney did. In the business, its what is call "moratorium." As someone who managed a home video retail store from 1996 through 2010 trust me, there were countless times I had to inform customers that the movie they wanted was out of print or on moratorium.

[@brennicolas3093]

Porkins EXACTLY. After a few years most movies just stopped being pressed on disc. They also get re-released just as much as Disney movies, if they’re popular enough. Seriously, Wizard of Oz has been released every 5-10 years, but because Disney made a clever name for it they get attacked like they’re Hitler or something for only giving you less than a year to buy your favorite movie. They just take their movies out of print sooner than most to keep the prices from going down. From a money making standpoint it’s genius, and talk shit all you want but we all fell for it.

[@sgillman16]

Why would you get rid of your copies though?

[@MysteryMii]

@@sgillman16 Maybe you upgraded that VHS tape to a DVD (or in more modern terms, you upgraded that DVD to a Blu-ray or that Blu-ray to a 4K Blu-ray).

[@ExtremeWreck]

No wonder why the movie Claws isn't available outside of VHS.

[@Rad-Dude63andathird]

@@sgillman16 They said retail, not rental. I misread it at first too dude.

[@gwendolynstata3775]

"No child should grow up without Bambi!" It's really the emotional trauma of watching a baby deer's mom get shot to death that brings a generation together.

[@jemofthe80s18]

"I'm sure she's mounted on a lovely wall in a fine home somewhere."--C.C Babcock:):)

[@christiandacanay3086]

For some reason I liked whoever did the commercials for the Bambi VHS releases, esp the aforementioned line "No one should grow old without Bambi."

[@hotwax9376]

Not to mention that most Disney animated films made during Walt's lifetime were originally intended for adults, as most cartoons of the era were.

[@jemofthe80s18]

@@hotwax9376 Good point! The poor kids messed up by the traumatic stuff:(

[@jamesandmattsnews9281]

in fact there is a theroy that gaston killed her

[@Jinfinitas]

Commenting because Mark Elliot, one of, if not the most iconic voice for the Walt Disney Home Video bumpers, has passed on. And now he may rest in piece. 1939 - 2021

[@dorothyallspice1862]

I was so heartbroken when I heard the news. He was literally the voice of my childhood 💔 I still can't believe he's gone.

[@FirstLast-uz6eq]

he's going into the vault

[@shattaredentertainment4782]

If its who I'm thinking of, I make fun of that voice all the time. Theres just something about it I cant explain.

[@23Kite]

The crab from the little mermaid died recently too.

[@jataim4197]

While I do not disagree w/your comment about Mark Elliot all together, I do think Sterling Holloway was the absolute voice of Disney,(or anything else he voiced for that matter? :)

[@andreworders7305]

“Disney’s Most Celebrated Masterpiece” was whatever movie was conveniently out of the vault at the moment

[@mrmittens3503]

They even consider big hero 6 as a "classic"

[@morbidsearch]

Even Black Cauldron got "one of Disney's greatest adventures" in its trailer

[@mrmittens3503]

@@morbidsearch maybe in is home video relase.

[@walkerphillips2818]

Amen to that, I had to look it up myself to find out what it was.

[@aquapyro1]

@@mrmittens3503 well big hero 6, zootopia amd the first wreck it ralph are considered modern Disney classics. They have spin-off and sequels, theme park rides, etc. they made money and were award winners. That means they deserve to be called classics

[@IceQueen975]

It's kind of funny how Alice in Wonderland was not an 'untouchable' because that was Walt's passion project. He literally worked on the concept for 10 YEARS and even in the end he was not happy because he had to cut soooo much. The original planned version was 3 hours. Wish we'd gotten that...

[@trevorpacelli8056]

Now angered that there was never a "director's cut" of Alice in Wonderland. It may be 70 years late, but we need one, dangit!

[@ExtremeWreck]

@@trevorpacelli8056 That would've *probably* been too expensive to do.

[@ExtremeMadnessX]

#releasetheDisneycut

[@hunterolaughlin]

@@trevorpacelli8056 We do have a director’s cut of Alice in Wonderland. It’s basically the 1999 Hallmark television film. It has all the scenes and characters from Wonderland that Walt Disney cut from his version.

[@trevorpacelli8056]

@@hunterolaughlin That wasn't Disney though, and it was live action.

[@ArthurDeaville]

When Disney+ came out I was absolutely shocked that EVERY single Disney film would be there to stream INDEFINITELY. And for such an affordable price... The idea of one place for every disney movie without fear of it being removed at a certain point always seemed so unreal growing up as a kid and I'm surprised they allowed it.

[@DRDINOMEOW]

And after watching them all about 50x with my daughter I hate them all… I am over Disney. I’m tired of all streaming sites. I’m about to just pirate all this shit and stop paying anything.

[@KE-yq2eg]

For now...

[@joceandbri06]

Except Make Mine Music for some reason

[@Raymander97]

​​@@DRDINOMEOW I already do that, if I feel like watching Aladdin, I WILL watch Aladdin; I'm not paying no streaming service indefinetly just on the off-chance that TODAY will be the day I wanna re-watch the hunchback of notredame after all those years... I have my own Disney vault u.u

[@rubyy.7374]

Disney fans rejoicing over being allowed something they should’ve had from the beginning. 💀

[@maddiewhatever441]

I cant believe the fast play scared other people too. Everytime we watched disney movies I'd plug my ears and pray that the fast play man didn't kill me

[@Vantastic789]

It filled me with some strange, yet dire sense of urgency I needed to do something RIGHT NOW. I was always kinda freaked out when the technology started talking directly to me and asking for input for some reason in general.

[@lilxamryn]

fight or flight

[@jazz3221]

Same tho

[@maddiewhatever441]

@@Vantastic789 I think for me it was the tone of voice. It was like a horror movie, someone speaking down to you and trying to coax you into doing something. I really hated it.

[@rockinrootbeer1795]

I thought if I didn't act in time the movie would break somehow and never play again, so I frantically pressed _something_ not really caring if it skipped the fast play or what.

[@rubyro2452]

"This Disney DVD is enhanced with Disney's fast play"

[@Elbenzo64]

Back when "you don't have to sit through 15 minutes of ads" was a special feature.

[@bobbrown536]

Enhanced. Lol

[@kerobop]

I can still hear that in my head lmao

[@JamesLupus]

“Your movie and a selection of bonus features will begin automatically.”

[@hayleywaalen2612]

@@JamesLupus To bypass Fast Play, Select the main menu button at anytime.

[@Wingspand1]

As a Disney kid, I thought the Vault was a way for them to preserve the films since tapes erode and they were keeping the movies safe. Now that I'm older, I'm still baffled people fall for Disney and love the company.

[@A.Z.S.GXZ777]

Me too.

[@jordanserchuk7418]

My family has a 76-year-old friend who used to say that “Snow White” was released the year she was born. Apparently her mother saw the ‘44 rerelease and didn’t know it wasn’t a new movie (she lived in a small town in Nebraska). I made sure to correct her about that, so she wouldn’t make people think she was 83!

[@P7777-u7r]

Wait THE disney snow white is that old?? I thought it came out in like the 60s or 70s wow it really does still hold up amazingly well its like the wizard of oz movie ahead of its time visually

[@toyamwarr]

P77777777 Hold up? What part of either of those movies have elements that are still relevant to every day life now? If you mean they still look clear and grain free, that’s because Disney remasters movies in the current viewing format (vhs, dvd, etc) to maintain quality. The downside is they sometimes cut out certain parts of movies or censor them depending on the current societal tastes.

[@toyamwarr]

I thought everyone knew Snow White (1937) was the first full length movie Disney released but I guess if someone lives in a small town, they probably wouldn’t know that. Now I think about it... the lady who lives next door to my parents thought that Schindler’s List and Roots were real. It took several minutes of explaining for her to understand what “based on a true story” meant, that the people in both films were actors, and that no one really was harmed during the movies. It was all special effects and acting. She was in her early 80s at the time. So I guess some people miss things.

[@MARCIE12ification]

😂😂😂😂😂😂

[@ThexDynastxQueen]

P77777777: Heck I know Snow White is 80+ years ago but am still amazed by the animation especially for Disney's first full length movie attempt. Having seen cels of Snow White that naturally cost a arm and a leg it's insane and very good how well it's been persevered for future viewing.

[@gamernick1533]

This goes a long way to explain my nan's mentality with Disney films. She would buy us any of the films from the Disney Renaissance period (which we adored). She always told us to look after the tapes as she thought they would become collectors items and valuables later on. Even as a kid I knew that this was madness as most families owned at least some of the Disney titles - how could they ever hold value? I guess she was seeing Disney from back when they kept them vaulted and as limited runs. Either way, thanks Nan. Miss you x

[@Rad-Dude63andathird]

To be fair, considering VHS is completely dead, those tapes will hold quite a bit of value as time goes on.

[@Patrick3183]

Awww

[@skywalkerhunter95]

the value is the priceless memory you cherish, and able to share here...

[@malfaroangel3896]

I had a similar experience but with my neighbor but negative. She want me to pay her 1k for her old ass computer that she bought 9 years prior. Saying it cost her 1k when she bought it and has kept it nice condition. I quickly gave her a reality check on how technology works. The next day I found the computer on my doorstep.

[@ohbogey]

@@malfaroangel3896 😆 savage

[@electromaniacal]

15:10 According to animators who where in the production, that frame in The Lion King did not spell out "S E X" but rather "SFX" which stood for the "Special Effects" department at the studio who handled animation for things like water, smoke, and dust, rather than characters.

[@ericg1100]

Yeah, sure thats what it was

[@electromaniacal]

@@ericg1100 Well, I was taught by one of the animators who worked on the film, and they told me the story so I don't know what to tell you.

[@ericg1100]

@@electromaniacal thats the dumbest shit ever. If they wanted to reference something it would be a direct reference, like 1138, not saying “sfx” like a generic name for a special effects department

[@electromaniacal]

@@ericg1100 Whatever, kid. Some people are proud of being a good effects animator. Not to mention they're unsung heroes of animation. Some of their work is goddamned amazing so don't you disrespect the animation masters.

[@ericg1100]

@@electromaniacal lol writing SEX in dust on a computer isnt amazing, go watch snow white if u wanna see some real animation

[@bellyjelly0812]

This explains why my dad adores the film Robin Hood, and doesn't care for any other Disney film as much as that one. It must've been one of the only VHS tapes they owned. The timeline lines up.

[@johnb.8687]

I’m sorry but the reason your dad loves Robin Hood is the same reason I did. Pinocchio was too creepy, Snow White too scary, Bambi too sad. Robin Hood is just right

[@thanatoast]

Your dad may be a furry

[@asmrtpop2676]

He likes it because he’s a furry and Robin was hot

[@mellytempest]

Every one of these comment is a shot to the heart for how strong they came out at the gate.

[@joestrike8537]

Any adult who “adored” Robin Hood as a kid grew up to be a furry -it’s a documented fact, you can look it up.

[@toyfreaks]

I managed a video store in the mid 1990's and can absolutely verify the strong-arm marketing The Mouse used to hold parents hostage by artificially rarefying the availability of animated titles. When paying $125 for a VHS copy of Beauty & the Beast we had archived, one mother explained that by the time Disney released the movie on video again, her daughter probably would be in high school.

[@NuclearSad]

I'm so glad I have a full collection of these tapes. Even the Black Cauldron. I wouldn't trade that collection for anything. The smell of the plastic cases takes me straight back to my child hood.

[@jeromealday614]

Lucky you, My father sold our whole collection when we moved to a small apartment when I was younger. It was devastating. I still remember scribbling my name on the Snow White case and being spanked for it 😢

[@CiderDivider]

Also, shoutout to the people who upload the behind the scenes and other bonus features. In addition, people who can upload regional versions (usually songs in other languages) ... thank you.

[@austinreed7343]

CiderDivider We need some sort of (hopefully official) archive of these.

[@Haleyangelo]

I would totally buy just dvds of behind the scene stuff!

[@Edeinawc]

@@austinreed7343 The official archive is to BUYYYY EVERYTHING.

[@jaders756]

As someone with a sibling who has collected over 1200 classic VHS’s, I appreciate this video explaining why my brother needed to own eight copies of Snow White

[@flan6449]

8? That sounds like a problem

[@machupikachu1085]

@@flan6449 1200? that sounds like a problem :D

[@rizuzechocolate]

I remember watching Cinderella in my 1st grade class and then going home and asking my mom to buy me the vhs, so we went to a bunch of video stores looking for a copy but I didn't understand why we couldn't find one. My mom really wanted to get it for me so she eventually bought it bootleg from some smoky video rental store.

[@Moonlight-rz6tv]

That’s a good mom

[@Nosirrl4747]

Your mom is cool for that

[@inter_707]

Can we just take a moment to respect that one lawyer who accepted a copy of The Little Mermaid on VHS as payment

[@ChorusKids]

Yes.

[@adrienmata5693]

I did not hear about that but he’s a man of culture I see

[@Champagneyear]

Lool

[@zeroh2hero]

🤣

[@BeepBoopBee]

Wait, that actually happened!? Can you send me a link to a news article about it or something? It sounds very interesting

[@SpaceTreeStudios]

The VHS re-re-re-re-releases made me realize how lucky video games are that we can just call them 'ports' and call it a day.

[@Musicradio77Network]

As for the 20th Century Fox VHS re-re-re-re-releases it was from different companies starting with Magnetic Video.

[@boydixonentertainment]

I think Nintendo’s been taking notes.

[@OhNoSoLoDoLo]

Well, the difference between ports and re-release is that a port is towards a different platform/system/format. However a re release like we kept seeing for VHS is on the exact same format

[@johngreenaway1472]

I just wish they’d take the Metroid Prime Trilogy out of the Nintendo Vault.

[@amelialonelyfart8848]

Video games still get 're-re-releases', iit's just that they tend to called 'print runs' instead of releases. Re-releases for stuff like Players Choice/GOTY still exst though, but usually those dont get as many releases

[@mffmoniz2948]

The best part about owning a dvd was the bonus features. They were magic in the making.

[@rosapayne5660]

Yea, that's why I always keep my Disney collection on DVD. The bonus features were always the things my siblings and I liked best after the movie. Once the credits started rolling, it was time to press the disc menu button and head over to bonus features for games, sing alongs, and behind the scenes looks.

[@Princess_-gp3ep]

The games and music are great, too.

[@PeruvianPotato]

Finally, someone giving appreciation to the Bonus Features. I was one of those weirdos that always looked at the "Behind the Scenes" as a kid (I was too stupid to figure out how to play the mini games)

[@sireuchre]

Part of the concept of the 'Disney Vault' was born of a literal practice of creating an archival copy of the original completed master print of the film, to be stored safely in their vaults. A long practiced archival process of taking full color masters and breaking them down into RGB color channels, then each was actually transferred to black and white film, which is much more durable. This process could be fairly easily reversed to create a perfect new master. A retired Disney studio employee told me of this practice, and he said it was done with every single final production of Disney film footage, including shorts and some of their early TV content. This is how so many of their films were able to be re-released in perfect quality, without requiring 'restoration'.

[@notsyzagts7967]

That's great for the quality but what about the consistent milking of re-releases over the years? The only thing it's preserving is an outdated financial tradition.

[@sireuchre]

@@notsyzagts7967 The point was being able to base it on an actual practice, and calling it something interesting like 'the vault' was better marketing than 'limited re-release' or 'we're going to hide it away for years to create artificial scarcity'. The name 'Disney Vault' gives it a sense of austerity, instead of greed.

[@paulschwartz0]

Yes, this process was detailed in a bonus feature on one of the Polyanna DVD releases.

[@sireuchre]

@@paulschwartz0 Thank you so much for the tip off, I found the extra and it was called "Preserving Pollyanna", and it verifies what I was told by the guy I knew that had worked at Disney doing that process. It explains it in excellent detail (basically a reverse engineered process of Technicolor), yielding the 'black and white' (grayscale) masters. Those very masters are what helped save Pollyanna, and one error made while making those masters forced them to create a new means of remastering the green channel - which luckily worked.

[@joxer96]

I was working at a music/video store in the Los Angeles area when Pinocchio was released on video. Disney treated us to a showing of the film at their studio movie theater. They also gave us promo kits that included the marionette cardboard stand in the video (I still have it). For an animation fan such as myself it was a pretty great experience. Damn, that was a long time ago...

[@williamshaw9047]

I presume you mean the original release. I remember they gave me the standee from the 1993 video release and it was the most complicated thing to take down; put back up in my basement.

[@blacklikethesun]

Lol can i have your standee?

[@bruhchamp16593]

“learn the joy of giving, like in Robin Hood” something the suits at Disney should learn someday!

[@DrZuluGaming]

Or not. Robin Hood's whole schtick is that he stole from the rich to give it to the poor. Do you really think that, as one of the richest companies, Disney would ever do that?

[@alexc8114]

@@DrZuluGaming -------------- The Joke ---------------> Your head

[@hamursh]

@@DrZuluGaming Well sometimes giving is better than getting and we can't get everything we want and seeing how Disney doesn't give us EVERYTHING in their vault (Miramax stuff excluded of course), maybe it could give you hope in working for them so YOU can give the public what they want!

[@uglify1325]

😂

[@RogueRebel16]

Good riddance to that blasted Disney vault, I about drove all the way to California to yell at them when I thought they put Little Mermaid back in the vault after searching for it at various stores so my niece could watch it for the first time. Man, modern kids are so lucky to have Disney+ now.

[@someonerandom8552]

marianne mccrank Truly the darkest of ages

[@blam320]

@marianne mccrank "Spoiled" isn't how I would put it. I would say "fortunate." After all, the whole point of advancement and progress is so our children have it easier than we did; if we're _complaining_ about how our children have it better than we did, then the whole thing breaks down.

[@monkeyjb1988]

Let's be honest, we're ALL lucky Disney+ obliterated the vault. One of the streaming era's greatest presents.

[@mightyfilm]

Anyone remember the episode of Tiny Toons where Plucky Duck was trying to get into a Hollywood party by sneaking in with Katzenberg's entourage? And one of them said "Let's put Snow White on video!" Yep. The fact they refused to give it a home release was an industry joke back then. Also, I TOTALLY agree with your conspiracy theory, only I also would add "moichandising."

[@StephenAnderson98403]

Reminds me of the "Toy Story 4" joke in the Disney Muppets movie

[@pennysanchez7656]

@@StephenAnderson98403 Which foreshadowed the movie to be released.

[@cheerdiver]

Shouldn't it be The Public History....? Didn't see anything related to the highly taboo industry, not acknowledged.

[@SirBlackReeds]

What makes you so sure it doesn't have anything to do with retaining trademarks and such?

[@mightyfilm]

We all knew TS4 was going to happen and the Muppets knew it. Though, had Disney not bought Pixar and they continued to make those movies as DTV cheapquels under Circle 7, I'm sure we'd be on, like, the 8th movie by now. Land Before Time style. But yeah. Warner Bros REALLY stuck it to the competition back then. Tiny Toons and Animaniacs pretty much mocked them at every opportunity.

[@suarezguy]

Cheesy but fun to call every one of the feature films a Masterpiece. I love that that did include The Black Cauldron, it was able to finally be released on home video.

[@EngineerOfChaos]

All the dislikes were people that missed their chance to get Pinocchio on VHS

[@zeroh2hero]

😂😂

[@larniieplayz6285]

Lol

[@Godzilla00X]

I wish theatrical reissues would come back. There's just something about seeing a film in the theater that home video can't replicate

[@yannicyh]

I'd kill to see some movies in Cinema again. Like I know I could build a pretty decent movie watching experience at home, but it's true as you say, there is something about seeing a film in theater that can't be replicated. Apart from the Disney classics, I'd love to see several action movies in Cinema again. Like e.g. Mad Max Fury Road was something else in Cinema

[@KRPeart]

I know I would love to watch Fantasia on the big screen.

[@Kari2025]

@@KRPeart I remember going to see Fantasia 2000 when it first came out in IMAX 3D. What an experience!

[@Dill_Pickle1997]

I want to see the lost world Jurassic park re released in theatres

[@simplicitylost]

They did it from time to time before the pandemic-not usually Disney. But other classics. I got to see _Die Hard_ in theaters despite never seeing in theaters originally. My favorite was seeing _Creature from the Black Lagoon_ in old-timey 3D at a midnight movie.

[@jiftoons]

I love that they put all this effort into home video re-releases and different ways of marketing them, for it all to be negated by Disney+

[@thesteelrodent1796]

Disney+ is why the "vault" will never be opened again.

[@four-en-tee]

Disney + is the vault, and it has a monthly subscription fee.

[@bardlover6]

I remember how irritated my mom got by the vault. My parents got Disney channel just to record some of the movies on vhs.

[@someonerandom8552]

bardlover6 Lol. First time I encountered the vault was when, as an “adult” I decided I wanted to collect some Disney movies on home release. My friend had started her collection a few years previously and bought like every single one. I just wanted the ones I liked. Most of which I saw casually on TV or owned old worn down VHS copies of as a kid. We never had any rereleased to the cinemas where I live, so naturally I had always assumed Disney movies were like any other. Made the rounds in theatres then hit the shelves. Nope, turns out the Vault was in effect regardless. And most of my favourites and the ones I really wanted to collect happen to be a part of the “untouchables” range. It was truly devastating lol Own them all now though. So I guess Disney won that round.

[@williamshaw9047]

Back in the day, the only Disney animated movies they would show on Disney Channel were Alice in Wonderland, Robin Hood, Sleeping Beauty, The Sword in the Stone, The Three Caballeros, and The Adventures of Ichabod & Mr. Toad.

[@korokonas]

When I was younger, my parents managed to get all but a few Disney VHS for our collection. Years later, they told us about the "Disney Vault" gimmick and how stupid expensive it got, but they managed to find our collection AT A GARAGE SALE being sold for, like, $1 each. They figured the seller maybe didn't know the value, but it's not like they were gonna tell them. They're still in really good condition, last time I remember. I loved the Sleeping Beauty VHS and the behind the scenes film that played after the movie

[@AC-gb7do]

Kona Koro As a former Disney cast member, the Vault is definitely a gimmick, and it needs to be abolished.

[@yotsubafanfan]

My Dad did the exact same thing. He kept telling me "take care of these VHS tapes! They're gonna be worth something some day!" I saw the entire collection at a flea market for 25 cents each.

[@NintenMan01]

A C They already did

[@colinroberts2060]

I found a very large number of the "Masterpiece" releases in library book sales between 2008 and 2014, with my first one being The Hunchback of Notre Dame. This was also partially how I obtained all but three films in the "Musical Renaissance" period.

[@Sceppyo]

The Disney Fast Play coming up on any DVD keeps me up at night to this day.

[@Aquatarkus96]

5:17 "Discovision was riddled with problems" *Sees a disc SLIDE ACROSS ANOTHER* Ya dont say???

[@mgeiger2341]

Mrn Spock was busy with laservision

[@Musicradio77Network]

MCA’s DiscoVision was the earlier equivalent to what is now called Laserdisc.

[@lollybowser]

About 5 years ago I found two of these “rare” tapes (Little Mermaid and Aladdin) next to a dumpster. I took them home and well, it’s VHS so the image isn’t the best but the movies were intact. The Little Mermaid even has the priest scene uncensored!

[@walkerphillips2818]

Holy Hellfire!

[@jhargraves100]

Now I have to google “little mermaid priest scene.” I remember watching it was a kid on VHS but I recall anything that needed censored.

[@SaraHouck461]

​@@mattclayton6255My theory is that some kids' older teenage brothers were easily making catcalls at those oddities.

[@erinjoseph5030]

I was so curious about this, As a child I always wondered why it was practically impossible to find any of my favourite Disney movies in stores! This video is extremely knowledgeable! :)

[@Bighappykitty]

Me at Goodwill, before video: "Why do I always find so many Disney VHS?" Me after video: "Ohhhhhhh..."

[@Karmy.]

Yep

[@jdh21403]

They called every movie “Their most celebrated classic” and that’s really funny to me

[@elijahfordsidioticvarietys8770]

Imagine if other studios were so far up their asses about whatever they made.

[@GraciousDragon]

It has the same energy as every book being a #1 New York Times bestseller

[@Marshtard]

like every comedy movie just has to have "THE FUNNIEST MOVIE OF THE YEAR" in their trailer

[@sabrinacosta5667]

it has "first ever disney´s gay character" vibes into it lol

[@timfreborg8759]

"Come see Disney's most celebrated classic, Black Cauldron!"

[@theotherjared9824]

Disney has been really wierd with "special features." Some only appear on specific editions of specific format. Some of them have reappeared on disney+, and some just haven't.

[@austinreed7343]

That’s worth a video in and of itself.

[@steamboatwill3.367]

Like a lot of ( single disc ) Blu Rays have less extras then Two Disc "Special Edition" DVDs and staler menus. That's probably because they were done in Standard Defenition ( big misstake since they had to make new ones in HD )

[@Finfection]

@@steamboatwill3.367 The old special feature materials being done in SD isn't an issue that would prevent them from being used. Plenty of Disney blurays have SD featurettes and even include a disclaimer that they are such. The issue of later releases of movies missing materials from older releases has been a thing for a long time. Some movies have features that have only ever been on laser disc releases in the 90s.

[@thatblindgamer726]

You just recovered a memory that I thought I've lost in my brain. THIS DISNEY DVD...

[@MysteryMii]

I still have the Disney Blu-ray intro engrained into my mind.

[@UnfinishedCombStudios]

HAS BEEN ENHANCED WITH DISNEY FAST-PLAY...

[@bellyjelly0812]

@@UnfinishedCombStudiosYour movie and a selection of bonus features will begin automatically. To bypass FastPlay, select the Main Menu button at any time. FastPlay will begin in a moment.

[@jackiegonzalez6814]

i cant think of anything (insert movie trailer from a animated Disney movie from the 2000’s decade here)

[@DoswarePictures]

Jackie Gonzalez coming soon to own on video and dvdz

[@KeepCalmContemplateYourChoices]

Pinocchio trailer: *Shows child donkeys getting whipped* Also Pinocchio trailer: G: For General Audiences

[@ccateni28]

The ratings board is stupid.

[@nathanmcorpus]

sebastian banguis You know i was just thinking about Pinocchio recently and realized how messed up it is!! Seriously, I don’t think that movie would get made today and still have a G rating, especially with that style of animation/storytelling!!

[@watchforever1724]

Years later they making a live action

[@SaraHouck461]

Nathan Corpus Keep in mind, the ratings system itself didn’t even exist until 1968, so the animated Disney films released before then were simply slapped with a G rating for their post-1968 releases. It also turns out the system itself was necessary in order for certain films to be defensively considered curricular material thanks to a history lesson I learned during my college education on how the system itself started, which easily left me flabbergasted. No wonder ccateni28 pointed out on how stupid the ratings board can be, as the system itself has easily been put under fire for coming off as a set of artificial barriers from any audiences in which certain films most likely deserve to be shown to!

[@bahamutskingdom]

People also fail to realize one little tiny detail...... MOVIES IN THE 30'S AND 40'S WERE NOT MADE FOR CHILDREN TO CONSUME!!!!! Back in those times literally the children generally remained home, while the parents went out to the theater. It was not until the late 40's early 50's that children and teens began to dominate the film market. Thus Pinocchio and scenes in Fantasia were quite fine, despite being considered by todays pussified standards as being too frightening. Bambi's mother being shot (OFF CAMERA IDIOTS) was fine. Believe it or not, the first true complaint about these earlier films was indeed Bambi. But not for the reason one would think. Bambi's mother being shot off camera was not even mentioned as anything bad in the 1980's release. No....... The complaint and desire to have changed because "IT PAINTED HUMANS IN A BAD LIGHT" was the line Man.....was in the forest. THIS was the controversy of the 1980's release. Another point....... Pinocchio...the one people complain the most about in terms of being dark, brutal, abusive, etc. Do you know, as the video has shown, it has had almost 7 video releases since I was 2. It was not until the last couple of releases on DVD/Blu-Ray, that people began having a hissy fit over it? Why my sisters could easily dress up as ANY princess in the Disney canon as kids with no issue. But now people bitch and complain that the princesses in these films are setting a bad role model of something that cannot be obtained.

[@AXander1978]

Eisner and Roy doing the Platinum Collection was the greatest idea ever. Bonus Features for the SERIOUS Fans and historians

[@AndrewBarsky]

You must be entertained by the sky being blue.

[@TrailerFab]

Wow this ep just took me back. Every single clam shell case/cover design, every promotional spot, just.....EVERYTHING featured in this vid. I feel as if I just mainlined an overdose of nostalgia. I became a dedicated collector of these. The “Disney Vault” scheme’s tactics were certainly not lost on me. I’m so old, I recall scouring my local Sunday paper every week where I could find ads selling full “lots” of videos of those coveted, vaulted titles circa 96 and I believe a lot of about 10 vaulted titles would go for $100-$400 depending on the titles. The ones that hadn’t been released for a longer period would be of higher value and videos from the “Diamond Collection” held greater value. LOL! It’s so bizarre to reflect on. I was browsing through the book section of my local Goodwill & found a mass of clam shell case Disney classic videos stuffed into an end cap and picked up a “Diamond Collection” copy of Bambi practically as old as myself, viewing the 75 cent price & couldn’t help but internally crack up remembering that there was a time when I’d have paid $50 for it. For all I know (as my memory is foggy), I might have.

[@rockinrootbeer1795]

Now Disney is profiting on the nostalgia of clam shell case design by making paper journal that mimic the old VHS containers. At least, that's the only way I can explain what I saw at Disneyland over this past Christmas. Even though I was a real youngster during the "Disney Vault" VHS era, when I saw what I thought was a real VHS of the Lion King at Disneyland I automatically thought "I need to get that before it goes into the Vault!" My disappointment that it was only a journal was staggering, I don't even have a VHS player anymore, and I can just watch the thing on Disney+. What have you done to me Disney?

[@StarlightPrism]

@@rockinrootbeer1795 ... Do they sell those journals online?

[@rockinrootbeer1795]

@@StarlightPrism They sure do, just look up "Disney VHS journals" on shop Disney. (Free advertising, you're welcome, Disney)

[@princesspattycakeswm]

dayzgone you must be REALLY old

[@haileygrey5047]

" mainlined an overdose" 😣

[@StupidMarioBros1Fan]

"and your very first panic attack." _angry clapping_ Well played, well played. On a more serious note, Disney is totally going to do the Disney Vault thing with Disney+ after Netflix has done the occasional "oops, this show/movie is gone now" in recent years (probably licensing issues/contracts). Especially since you don't own anything with Disney+ and you're basically just renting everything although at a way, way lower price than in the past. We'll just have to wait & see if the backlash will be big enough for them to abandon this tradition altogether. On the plus side, we have Blu-Rays now which are still really good quality to have as the "backup" for when Disney+ removes things.

[@dededesgustingtkemylife4825]

Honestly, I'd be surprised if they didn't eventually go "disney+ gives you access to everything in the vault!", now that would make them money

[@mariokarter13]

If you always have access to something, you stop thinking about it. If you're not thinking about it, you're not buying it, so you need a kick of urgency. Gotta pick up that 50 year old movie NOW or else it's going back in the vault!!

[@elizabethashley42]

@@mariokarter13 Though customers paying $7 a month (I know the price will go up) for eternity for access or just because they forgot they were still subscribed does make more money in the long run than a $20 panic buy once every few years.

[@Conkerscrib]

If Disney ever does that it's another reason to own the physical copies. Hopefully though that tradition is put to an end with Disney+ giving you access to the vault, minus Song of the South

[@JCBro-yg8vd]

It's going to be a lot harder for Disney to justify pulling things off their exclusive streaming service than it is for Netflix to justify losing the license for popular shows and movies that aren't their own.

[@pegasusactua2985]

I remember seeing some of these home video ads as a kid that would say 'get it now or it goes back into the Disney vault forever' and my dad replying back with 'they've been saying that shit ever since i was a kid'

[@patricknguyen7530]

All jokes on Eisner aside, I sincerely do hope Disney honors him as a Disney Legend next year because for all the problems he has done with Disney, he still did plenty of things that did benefit the company as well plus he also shows up Disney+’s documentary series, The Imagineering Story

[@SlapstickGenius23]

Patrick Nguyen Iger and Chapek, the two Bobs, are much worse.

[@watchforever1724]

dayzgone sadly most tv animation shows they had wasn’t good later on

[@missybarbour6885]

They definitely will at some point, he saved Disney from being broken up and sold off. Can you imagine if Six Flags bought Magic Kingdom in the 80's?

[@watchforever1724]

matt fahringer not mentioning any 1990’s shows .I’m mentioning shows like buzz on Maggie ,brandy and whiskers is sorta my example and some modern Disney shows as well

[@nokrepkie]

Here we go, all Disney parks closed simultaneously, what a milestone.

[@watchforever1724]

Because of of the crona virsus

[@MrPasta-ps1en]

Just think, this is the first time since 9/11 have all the Disney parks closed

[@watchforever1724]

Mr.Pasta I commented about this here

[@bellyjelly0812]

@@watchforever1724 yes.

[@writerpatrick]

Probably an advantage for EPCOT since they're doing so much work there.

[@kyarimaresuki]

I first saw The Little Mermaid around 1991 on a rented VHS a few years after its theatrical release. To say I was obsessed was an understatement. We were quite poor at the time, and I was well aware of it, so I have no idea if it was still available to buy at this time. A couple of years later, my family wanted to buy it for me and looked everywhere. But I only ended up with a Little Mermaid Sing-Along that had some of the songs from the movie, and a few quaint water related ones from other films. Unfortunately, the music wasn't my favorite part and I felt the VHS was a bit more appropriate for my younger niece and nephew by that point. It wasn't until high school when a rich friend who knew I didn't have a copy of the film graciously gifted me her copy. This was around 1997. I realized later that she was probably buying a new release of it, which I may have been unaware of at the time. By then it was just a nostalgic item. Though I still thought about being an animator, my opinion of Disney was on its way to souring. I won't go into the reasons, but, I've been very much over the company and their methods for at least twenty years. 😅

[@TimmyTheTinman]

“Discovision” That’s the most 70s sounding name I’ve ever heard😂👍

[@MrWarners14]

To be honest, I struggle to find any real reason to really defend the “Vault” strategy nowadays. In the digital age, it’s become horribly outdated. People have new ways to watch movies and have gotten savvy. It’s gotten a bit old hat. Still like Disney stuff anyway.

[@StarlightPrism]

Yeah, from a business perspective I can't imagine that the vault strategy would be very profitable these days.

[@JCBro-yg8vd]

The whole "Vault" idea was stupid and greedy in the first place, especially once the movies stopped being re-released into theaters.

[@SprightlyValentino]

The current strategy is all about streaming. The act of buying physical copies of movies is getting harder to defend, now that everybody just streams everything. I think Disney figured this out and that's why they developed Disney+ in the first place. That way they have all their own material in one place and keep all the profits.

[@sparkside217]

@@SprightlyValentino They will still be milking physical releases for special features I think. For example, there is obvious evidence and teasing of Star Wars deleted scenes that have yet to be released on disc. They are clearly saving it for a future release to get people to buy multiple copies of the new trilogy. If they've got the material, they could do it for their older animated films as well. Not to mention, if they remaster again, disc still technically is much better looking than streaming. So much so that I would totally buy Pixar's stuff if you told me it was re-rendered in 4K.

[@JosephDavies]

The vault is useless now. Disney has the best of both worlds: they never have to sell you anything and can rescind access at any time, without warning, and without recourse. At the same time, the audience has access to (most) of Disney's library (for now) at their fingertips, for a perpetual rental fee that never stops. The best part for Disney is the majority of consumers are clamoring for it and Disney didn't even have to fight against pro-consumer advocacy to make it happen. You couldn't hope for a better situation as a media company than that.

[@litigioussociety4249]

You could also have mentioned Disney's clamshell, book style VHS boxes that were an obvious gimmick, because the things would easily get bent and warped by children, thus incentivizing parents to buy a new one every so often. I remember everyone by the mid 90s criticizing their cheap quality, but they continued to use the same crappy, design for years.

[@AdeleEevee]

IMO the clamshell boxes are more sturdy than paper sleeves. I've seen waaaay more ripped and torn paper sleeves than clamshells.

[@litigioussociety4249]

@@AdeleEevee Yes, they're better than that, but much worse than a hard case.

[@JomasterTheSecond]

"You mean I can buy it?" That 80's woman is such a mood.

[@Yensid951927]

Growing up in the tail end of the 90s, I'm familiar with most of these marketing tactics, but I'm always willing to forgive them just to hear Brian Cummings & Mark Elliot's voice overs again.

[@kylehegedus5498]

Yensid951927 And now our Feature Presentation/ Program!!!!

[@KRPeart]

I think they need to bring back the theatrical releases. A lot of these films I would love to see on the big screen for the first time.

[@staringcorgi6475]

It’s going to be hard for some movies who’s masters are in awful condition like fantasia 1940

[@MysteryMii]

I mean, Disney still does theatrical rereleases, it’s just that they’re mainly reserved for anniversaries or other promotional campaigns nowadays.

[@bleepiestofbloops]

​@@staringcorgi6475No, it wouldn't. Theaters use digital projection. It would look like the blu-ray. I saw it in a theater about 13-15 years ago.

[@KyleKozmikDeLuxO]

Long-time Disney VHS collector here, this came out GREAT, pretty thoroughly-researched. A really good documentary on the company's home video history, as the company itself doesn't seem to focus on this aspect much. I think it's also worth noting how the video sales of the Classics titles in the mid-to-late 1980s played a part in the 2nd Golden Age of Animation and then some. Anyways, really wel-made.

[@breezer723]

Yes agreed. I own so many Disney vhs its crazy. And I have many from the original release not the re release. As long as I have a working vcr I will hold on to my tapes. Memories and money spent that my grand daughter now enjoys

[@Musicradio77Network]

breezer723 And don’t forget VHS tapes from 20th Century Fox from companies like Magnetic Video Corporation, 20th Century Fox Video, CBS/Fox Video, Playhouse Video, Key Video, Fox Video, and 20th Century Fox Home Entertainment. That would be a great addition to the Disney VHS Cannon.

[@breezer723]

@@Musicradio77Network I have an insane collection. Most cherished are the ones from my childhood besides Disney. I have some fun movies that my kids don't get. House, the gate, legend, and so many more.

[@DannyDarkoh]

When the commercial voice said “ give your children a time they’ll never forget “ that’s the first time a commercial tells the truth

[@kennaraynor4299]

I remember when things were like this! As a kid I just wanted Mulan for my birthday as she was my favorite. My parents couldn't find the movie anywhere!! My dad knew some people who were Disney animators and they were able to get one from the vault. That is still one of my favorite presents

[@loremipsum7873]

Yeah and your dad works for Nintendo right

[@kennaraynor4299]

Surprisingly no. He owns his own photography business and used to photograph Disney's private screening events. Whenever a new animation was done Disney threw a little event for the animators, voice actors, families, other people involved in the making of the movies. It was really nice. Course Disney stopped it during that time when they were making terrible sequels and money became tighter which was honestly a shame

[@CrystalLynn1988]

​@@kennaraynor4299Now when you say vault was it an actual vault or was it just some warehouse Disney owns? I really hope they pulled it out from a mickey head shaped vault. My inner child has to know lol

[@kennaraynor4299]

@crystallynn1441 that would be awesome! Haha it was a warehouse as far as I know

[@MrOneanddone91]

People get on the internet and just say anything 😂😂😂

[@bridgetspector6703]

I wish they’d put those behind the scenes documentary’s on D+, they’re super interesting, & while fortunately most can be found on yt, it’d be nice to have em all in one place

[@hunterolaughlin]

I hope someday most streaming services, whether it’d be Disney+ or Max or Peacock, add bonus features from DVDs and Blu-Rays in the Extras section of most films so viewers could have the option to watch them outside of the film.

[@92Pooky]

I still have The Little Mermaid VHS with the "questionable" cover art. It was and still is one of my favorite Disney movies!

[@g.b569]

I owe a lot of my childhood and love of Disney from the VHS tapes that we had. This video, while pointing out the flaws of how the movies were marketed, did connect with me and how I enjoyed media growing up

[@phantom_lorikeet4994]

"Fast play will begin in a moment" I cannot tell you how many memories that brought back that I didn't even know I had

[@kimberlybogert7031]

Yeah same🌺•́ ‿ ,•̀

[@suarezguy]

I like being able to skip to the menu ...

[@mr.strider6497]

Huh, I don't remember the Fastplay thing all that much, but *boy* do I remember the ear-shattering, chaos-inducing panic that came from *"COMING SOON TO OWN, ON VIDEO & DVD"* and the subsequent fallout as everyone in the living room checked to make sure that A.) They weren't deaf and B.) The speakers on the TV hadn't blown out Back to the Future-style.

[@christiandacanay3086]

The very reason I will never buy The Lizzie McGuire Movie on DVD would be that. Still wishing Disney would give it a Blu-Ray release, COME ON DISNEY!

[@bullmonty764]

As scared as your family might have been by that bumper, believe me, it was *way* worse in the 90s. Take my word for it; every previews bumper was super-eerie

[@elizabethklemm7391]

@@bullmonty764 I have had countless nightmares because of those bumpers. Hearing the Masterpiece Collection theme in this video alone made me cover my ears...and I’m six months away from turning 30.

[@kaitlin9288]

@@bullmonty764 you're right and you should say it

[@MaherandIbrahimsAvengers]

First the Classic Collection Then the Masterpiece Collection Next the Golden Classics Collection After that is the Dimand Collection And last is Signature Collection That's 5 diffrent ways to get people hyped over re realises

[@rockoorbe2002]

Disney Classic re releases: very greedy Disney+ $30 Mulan release: hold my beer

[@williamwilkinson381]

Disney is a greedy company

[@SuperMisteryMan01]

@@williamwilkinson381 and yet people will throw their money at it for the name for sure

[@williamwilkinson381]

@@SuperMisteryMan01 ya I know ...

[@STLSF]

@@SuperMisteryMan01 What the rat produces, they consume like the brainless drones they are.

[@litigioussociety4249]

That high price was probably due to lack of demand, and attempting to recoup their losses. The movie was so controversial either in regard to quality or politics that it was a stupid move, because the most profitable price had to be much cheaper.

[@someonerandom8552]

My biggest overall issue with the infamous “Disney Vault” is that it was implemented even in countries that didn’t rerelease Disney films to the theatres. Like wtf? If you’re going to use the “untouchables” excuse at least make sure they’re being rereleased in cinemas.

[@thanatoast]

Ah yes, the Nintendo approach.

[@odd-eyesdragoon]

Growing up as a poor kid with a sister obsessed with Disney, these commercials were a constant slap in the face.

[@TheBigBadTributer]

And I thought Bethesda re-releasing Skyrim was too much

[@orcatwar9810]

it just works

[@sketchytwin2670]

I was sent back in time when he mentioned the Lion King IMAX release! I was in Kindergarten when my parents surprised my twin sister and I with a trip to Nashville to go see the Lion King in IMAX! ON A SCHOOL NIGHT!! Definitely one of the highlights from my childhood!

[@ThexDynastxQueen]

God that makes me feel so old as I hadn't realized how long ago that release was lol. It was the first time I was able to see Lion King in theaters again since '94 but also my little sister's first theatrical Disney movie. I had to hide my crying when Circle of Life started as she'd never understand the nostalgia and feels of sharing a childhood moment with another generation.

[@sketchytwin2670]

@@ThexDynastxQueen we saw it during the 2001 release!

[@mikecarter8880]

I worked Blockbuster in the early 90s. It was maddening. I would have to ask customers if they would like to pre-order some Disney flick. I hated upselling customers. But I had to, but rebelled a lot :D But then my manager would stand behind me and if they said no thank you he would try to guilt trip them into limited time only and back in the vault.

[@JustinWahlne]

As a kid, my family had a huge collection of Disney VHS tapes. Thanks to this video, I now realize that most of them were first runs and I have an idea of what my parents must have gone through to get them for me and my sister. Thank you Yesterworld for giving me more reasons why my parents were/are so awesome. I'mma go tell them I love them right now.

[@star7communicator]

"Disney: It's Not Evil if We Do It!"

[@austindreher2791]

What? 😀

[@austindreher2791]

DISNEY IS AWESOME. I MEAN IT'S AWESOME!!!! LOVE DISNEY. FOREVER!!!

[@austindreher2791]

@Pie Fish I know it's a company. So what? That's what they do. But I enjoy the movies and Disneyland. And of course Walt Disney. Roy too. Oh and Ub Iwerks. Frank and Ollie too. Two more animators. But there are So many. Let's not get started on how much I Love the Sherman brothers.

[@wackmidi]

@@austindreher2791 ok consoomer

[@austindreher2791]

@@wackmidi what?

[@jilsanimated928]

When the masterpiece collection clip first started playing I literally couldn’t stop smiling! Brought me back to childhood

[@Nepthu]

This must have been before Goodwill. They're ALWAYS full of the "limited time" Disney vault releases.

[@TheLastRaven6]

VHS is a dead format. Pretty much no one uses it anymore. Thats why you can find 10+ copies of Diseny movies on VHS at thrift stores. HELL I worked at a store known as Quarter Maybe more and we GAVE vhs' out FOR FREE you could just take em. I pretty much never really saw anyone but some older folks (Looked like they were in their 70s or later) Take some and even then they would bring em back like they had rented them.

[@lushfawn]

definitely! i go to my local thrifts and i always see disney VHS.

[@unwritten_zephyr]

I always thought that they should have called Disney+ the “Disney Vault”. Seeing this video, I never knew how much clout the title had. Still think that anything would have been more creative than “Disney+” though.

[@chonkokong513]

I think the plus in the name it refers to more content.

[@malfaroangel3896]

Nah Disney vault would of confused people. Thinking it was only for their old stuff. Where as Disney Plus gives the feeling it’s additional content

[@Astralite1]

They should've called it "Disney÷"

[@danic_c]

Disney Vault would've been a weird name, considering that they want to heavily advertise new original content that ISN'T actually a part of the classic Disney Vault.

[@escargoat8552]

Nah. Disney+ makes sense because it includes Disney's acquisitions like Marvel, Star Wars, Star etc. Disney Vault implies that it's just the oldies when one of the draws to the service is its new, exclusive content.

[@idk6379]

23:13 this triggers my fight or flight response

[@UmmYeahOk]

I remember a kid with the VHS, now a childless adult, buying up all the DVDs when they were released, because I wanted to make sure that if I ever had a kid, they would have full access of my complete collection. I ended up having to replace them all with Blu-ray by the time I finally had a kid.

[@UmmYeahOk]

@Risen General except all those VHSes are pan and scan standard definition, full screen, on a medium that’s only guaranteed to last 20 years (though may still play with or without damage) and of course you’ll need to locate a working VCR. We had to get rid of 4 of ours, because some acid fumes attacked them all. We had one sony that I think the heads are misaligned, because the tracking is so bad you can’t even tell what it is, and won’t release the tape after ejecting the cassette part. And then one, that I swore was good five years ago, which was built into a TV set, will short and turn off the set if you try to play any tape. Thankfully it will still eject. DVD is ok, but with all the TVs being hi-def, Blu-ray is the way to go. Even old 30s and 40s movies look better on Blu-ray. The VHS collection looks old on a shelf though. The irony of these collections though is that when you actually WANT to share them with your kid, they don’t want to watch. How cruel a parent I must be for wanting to watch an animated Disney movie with my kid? She would rather watch various lame KZbin videos where some other kid either comments on a video game or other persons video. No production value at all.

[@UmmYeahOk]

@Mystical Luna Melody one child to replace two adults. And with the COVID19 pandemic, Texas Snowpocalypse, and the horrors that are to come in 2022, she, like many from her generation, probably won’t even make it to adulthood. So I don’t think you should worry too much.

[@ExtremeWreck]

@Risen General That was part of my childhood. I had freakin' good ol' VHS tapes from the 90s, & early 2000s, watching them in the 2010s. And there weren't just Disney VHS tapes neither.

[@melskunk]

I'm old enough to remember the first Cinderella release, we had it at home and I'm sure I bothered the hell out of my parents to get it. Finding out how rare other films we had ended up being because of "the vault" makes me really feel for them in retrospect. By the mid nineties when my sister and I were hitting our teens we really started questioning the vault idea, since we'd seen re releases of almost all the films and wondered why exactly they had to stop selling them.

[@sofiagc0969]

The DVD's Fast play intro made me bring back soo many memories

[@TheSameYellowToy]

So...Disney execs originally wanted to avoid piracy on home video by not releasing any Disney movies on home video? That makes no sense! Wouldn't letting viewers have an easily available legit copy of a Disney movie discourage piracy, and keeping it inaccessible to the average person encourage piracy?

[@ORT451]

I think it was more about Betamax and VHS enabling piracy as they wanted to control how their content was distributed. But really, they should have just released them and have been done with it. relying so much on the "disney vault" marketing diminished their ability to make films when the value of classics got worn down.

[@BoogyMushrooms]

To be fair back then you would be less likely to see Disney movies on television, so the pirated copies would tend to be literal back alley stuff and not record off my TV(this changed later into the life of VHS of course)

[@jeromealday614]

Piracy isn't easy as it is today. If I remember correctly, people needed a special equipment to successfully copy a movie.

[@Justin-Hill-1987]

These days, hundreds of these Disney VHS tapes are found at Goodwill, Salvation Army, St. Vincent DePaul, Savers and other thrift shops.

[@supernintendo182]

Because VHS is a dead format.

[@knightoftheislandcounter3330]

These days you can stream them

[@matthewobrien4639]

...and people still think they are worth money!

[@katherinezimmerman6997]

@@supernintendo182 Speak for yourself, dude. I still have a combo VHS and DVD player for this exact purpose. That and not wanting to re-buy all the films I have on VHS in other formats. Long live the puffy-case Disney VHS tapes from the 90s!

[@gosubtomyotherchannel3254]

Something I find funny is that like a majority of my Disney VHS collection is considered rare when we look it up online

[@tweetthang96]

I am suddenly surprised I had *any* Disney films on VHS as a kid of the late 90s early 00s. Holy crow. And movies like Sleeping Beauty, too, not just Hercules and Aladdin and such. Though I will say, my copy of Beauty and the Beast was a pirated copy for a while. My mom and grandma recorded that puppy for me from a Sunday Night Disney showing on ABC or something I think. Ahhh memories

[@takeachansey7048]

Not gonna lie, when the fast play thing came on screen my flight or flight response was activated

[@ThePirateprincess23]

I think that happens with everyone. I STILL get creeped out by that Fast Play screen.

[@acidchurch7619]

i dont understand what was so scary about it?

[@YouaNumbahOneRacist]

So your only option was flight, huh?

[@jamesandmattsnews9281]

why?

[@matthewkrenzler1171]

You mean fight or fright?