The INSANE Story of Domino's Pizza

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Domino's pizza story (by MagnatesMedia)... Welcome to the history of the company: Domino's Pizza - in this business documentary we'll go on a journey through the history of Domino's business, from back when it was a single store called Dominick's, to present day where Domino's is a gigantic global brand making billions of dollars. In many ways, the Domino's story is an incredible rags to riches story, as Tom Monaghan had a very rough start in life and had to overcome countless obstacles to build Domino's into such a successful company. However Domino's business has at times been surrounded by controversy - such as their 'deadly delivery driver' problem (as a result of a marketing campaign), the hostage situation as a result of their NOID mascot, and a disastrous viral KZbin video that severely hurt Domino's brand & finances. There is definitely a lot to learn from Domino's story, including why Domino's was one of the best investments you could have made in the last decade (as Domino's stock was one of the best performing stocks of the 2010's, bringing investors a staggering return on their investment). If you've ever wanted to know how Domino's started, or why Domino's became successful - sit back and enjoy this MagnatesMedia business documentary about the history of Domino's Pizza (aka the story of how a homeless orphan boy built Domino's).
In this history of Domino's we also answer popular questions like: Why is Domino's called Dominos pizza? Who invented Domino's pizza? What is Domino's Pizza timeline? When did Domino's start? How did Domino's get its name? How did Domino's grow? How did Domino's get started? How did Dominos revolutionize the pizza box? How did Dominos rebrand? How did Domino's improve? How did Domino's become successful? Why did Domino's stock price increase so much? And lots more...
⌛ THE STORY OF DOMINO'S - Chapters:
00:00 Intro: The Story of Domino's Pizza
01:06 Chapter 1: Tom's Troubled Early Life
11:05 Chapter 2: Dominick's
16:03 Chapter 3: A Very Bad Deal
20:29 Chapter 4: Name Change
23:02 Start Your Business With Shopify
24:03 Chapter 5: The Rise of Domino's
30:04 Chapter 6: Debt
33:02 Chapter 7: Deadly Drivers
36:25 Chapter 8: Noid
38:27 How To Make Videos Like MagnatesMedia
38:59 Chapter 9: The Boycott
41:18 Chapter 10: The Viral Video
43:48 Final Chapter: Crisis
The Homeless Orphan Who Built Domino's
How A Homeless Kid Built Dominos
The Homeless Orphan Who Built Dominos
The Broke Orphan Who Built Domino’s
The Abandoned Kid Who Built Dominos
The INSANE Story of Domino's Pizza
How a poor homeless foster kid built the #1 pizza chain
The Homeless Kid Who Built Domino's Pizza
The Untold Truth of Domino's Pizza
The Homeless Boy Who Invented Domino's Pizza
The Homeless Boy Who Created Domino's Pizza
Whilst 100+ sources are used to write these scripts, the most influential sources are normally books. For further reading on Tom Monaghan & the story of Domino's, I recommend:
📕Living the Faith: A Life of Tom Monaghan
📗 A Call To Deliver: Tom Monaghan, Founder of Domino's Pizza
📘 Pizza Tiger
📙The Domino's Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution
🚨NEW documentary: the untold truth of Domino’s Pizza! Featuring deadly drivers, a disastrous viral video, a literal hostage situation, and an insane rags to riches business story. We’ll also look at why Domino’s Pizza admitted their pizzas were terrible, and how that caused them to become one of the best performing stocks of the last decade.
DISCLAIMERS: I'm not a journalist and you should do your own research. I'm not a financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. Please view our About page to contact us.
Paid sponsorship enquiries: [e-mail]
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[@MagnatesMedia]

🎬 Wanna make videos like this? Join the waitlist to learn the full behind the scenes process of MagnatesMedia videos: magnates.media/waitlist (I know a lot of you have been asking for this, so a paid in-depth course is coming soon 😅) Also just wanted to say a huge thanks for all the support on my other recent video about the copyright strikes. I’ve been reading through all the comments and honestly I really appreciate all of you so much. LEGENDS! P.S. The investment platform moomoo is still offering MagnatesMedia viewers up to 15 FREE STOCKS when you open an account and make a deposit (US/AU/SG only). Genuinely a pretty amazing deal imo: www.magnates.media/freestocks - enjoy :)

[@Safonol]

t

[@smileyfaces2]

okay

[@JAYJWONDERKID]

Very nice! Good job on the video, John!

[@Unactive2023]

love ur vids never stop making em

[@izzatsufian2796]

Good video and keep up the video and forget the copyright strikes, everybody supports you.

[@riotwire]

Trying to sign up to the army but accidentally signing up to be a marine is the most marine thing to do ever

[@GamerOnLoan]

Ha! Yes it is!

[@akrobatish]

🤣

[@1980Baldeagle]

I got a Airforce tattoo at 18yo, went into the recruiting office and accidentally walked into the Marine Corps office. Rest is history. Drill instructors loved those AF wings. 😅

[@akrobatish]

@@1980Baldeagle ouch XD

[@charlessanders4586]

That's a real noshitter! I got roped in by wanting the cool poster. Ooorraahh!!!

[@treyk7460]

The Italian man who offered to teach Tom how he made his sauce is such a legend and a gem of a man!

[@CTimmerman]

Indeed. I hear recipes can't be copyrighted, hence the secrecy around them. In 2010, Domino's Australia changed sauce, boasting 40% more herbs, tastier tomatoes and a little zing.

[@kenlieck7756]

Actually, there were *two* men in the story who freely gave up the secrets of their sauces. That's one reason this is such a good story -- to make sure you have the facts straight you want to get your information from at least a couple of independent sauces... Er, sources.

[@davidhollenshead4892]

This is a lie that Monaghan told for years, when he worked at Dominicks he stole the recipe for their bar pizza...

[@SGTSLACKASS]

I knew the guy that sold them the voltswagon. The thing they’re not telling you is he had to borrow money from the mob to keep it open in return the loan shark got the recipe which intern took that recipe to open up another Chain of pizzerias in North Carolina that are still there today.

[@ronmartin7253]

...now add the HFCS

[@angiebecerra-flores897]

Tom seems like he definitely deserves a multimillion dollar company unlike others

[@HUYI1]

I felt the same especially when he was in the orphanage and in foster care like I was 😢😢

[@shari9721]

No , his stance on abortion , doing nothing to actually lower the number of abortions and his typical lies claiming to be "pro life " makes him extremely undeserving .

[@sebawuba8533]

@@shari9721 So he's extremely undeserving of having a successful company because he has a bad opinion even after the dozens of struggles and unfavorable conditions he went through? DId we watch the same video?

[@greggwilson492]

@@shari9721 that’s what you got out of this? I think this explains a lot about her world today. Just your response in general.

[@greggwilson492]

Pretty sure it’s multibillion.

[@sweettina2]

Brilliant man. The moral of this story: never, EVER give up. If something gets in your way, climb over it, go around it or walk over it. You can't borrow your way out of debt, you work your way out of it. Great video, thank you!❤🍕

[@joy-to7dx]

I wish someone show me how to run a business.

[@SocialMediaTragedy]

ok

[@diligentsun1154]

Take cover, while the waves of disaster roll in upon you. When they stop, CHARGE!!! give it ALL You Got! Pay Attention to see when it's time to get back down, but NEVER actually surrender, even if you have to pretend to. The prisoners of war have to give the impression of surrender, but they must Always ALWAYS Believe that there's a chance! Do Not let the Ember die completely. Better to actually perish, than to live as a spiritually broken man. In the words of the Great Steve Perry: 'Don't Stop Believin'!!!'

[@jamesofficial6829]

@@diligentsun1154 I am a spiritually broken man.... The love of my dreams did this to me....😭😭💔💔

[@HeisenbergFam]

The homeless orphan woke up and casually decided to create Dominos, what a mad lad

[@pittt_]

wise words heisenberg

[@An_kira154]

fr

[@dark_quEEnisCringe]

Mans got rizz

[@Documents_Of_Carnage]

Good words fam.

[@viderevero1338]

Please, just shut up. I've never seen a funny comment of yours. I'm almost positive you're a bot 🙏🏾

[@TheDCGuitar13]

So many broke college aged kids have gotten by on dominos. To know that Tom did too makes you feel like part of something special.

[@kristiant96]

Since when buying pizza was cheap ?

[@letsgetit90]

When Little Caesar's large pizza was five dollars.

[@snarevox]

apparently some people define _special_ differently.

[@artvandelay48]

@@snarevox fr

[@alienprotein457]

Bruh in Greece we used to eat like homless

[@sluggyy6]

This man followed his vision at any cost and never took no for an answer. So inspiring for an aspiring entrepreneur,

[@maresdreams8731]

Tom is a mad lad, fighting back for himself even though he was laughed at and a smaller boy. Courage!

[@mayanjamartin7301]

This guy is a G.O.A.T at making these documentaries

[@swingfire7789]

the goat 🐐🐐

[@pologfan3505]

Fax

[@govardhanvk]

Yes

[@FreedomChasingMedia]

Gold standard 🥇

[@typhoidfever549]

New favorite channel

[@640A]

The amount of Innovation Tom has introduced is mindblowing, the guy is a brilliant innovator! He kept solving problems he encountered with innovation, it's so inspiring.

[@djtrankilo231]

Too bad he couldn't innovate the Detroit Tigers when he owned them, unlike another pizza guy who did with the Red Wings

[@davidhollenshead4892]

Monaghan helping launder drug money for the Belnaps was "innovation", wow!!!

[@sweettina2]

Yes! As the saying goes: Neccessity is the mother of invention. He was an absolutely brilliant. He never gave up.

[@QenaitheCustodianGuard]

​@@djtrankilo231the Illitch (or however it's spelled) had a massive love for the red wings and an insane spending policy during the no - cap era, thanks to Mike Illitch the red wings are what they are.

[@QenaitheCustodianGuard]

@@Fychf no one here asked to be preached to, get that to the proper forum for such things and out of my face, thank you.

[@DeliaLRuiz]

Much respect for the original owner of the Domino's Pizza Company 🍕. Grandson currently working here. God bless all struggling people of all ages learn to be successful entrepreneurs from scratch 🙏 ❤.

[@karamlevi]

Thank you 🙏

[@Its_.Will.]

I've been an employee at Dominos for 6 years now and its nice to get to know the back story. I know its just a food chain but this place has really grown on me, I don't want to do it forever but its definitely been a home away from home at times.

[@JurassicRod]

My experience working there was that the company itself couldn't care less about their employees.

[@Dazza13Bravo]

Make BETTER pizza! It's terrible compared to 20 years ago.

[@TheFearsomeCrabcat]

Definitely*

[@TheFearsomeCrabcat]

Definitely*

[@justinburton2714]

This is the saddest thing I've ever heard.

[@ScareFestTTV]

The advertisements of them showing the customers say how horrible the food were and how they are improving WERE GENIUS and a huge positive turning point for the brand and why Domino's is thriving meanwhile Pizza Hut for example is struggling.

[@RRSilverBullet]

same. I remeber when Domino's got so much better.

[@user-jn3wr7if1y]

Pizza hut shut down because families are antisocial don't won't to eat is house, not many family unit's left, next generation are all bisexual or too destroyed by drugs to go out & eat.

[@westomopresto]

Agreed. pizza hut should do the same because their pizza is disgusting now days.

[@user-jn3wr7if1y]

Cheap pizza taste's like cheap pizza, simple. Wood oven fat n cheesey extra toppings quality ingredients pizzas made by experienced pizza chef & not a Domino's production line grilled & spat out into boxes operated by young inexperienced cheap labor makes $ for shareholders but I won't eat pizza hut or domino's,free delivery? What BS over priced rubbish getting devoured by millennial pot smoking youngsters.

[@user-jn3wr7if1y]

@Fychf WOW that is a fantastic way of saying we all get to make that sacrifice & suffering, this better be worth it, sometimes death can appear the most worthy option. But not many want to die in next 24 hrs, Will to live is very strong,if you have had that feeling for over a month & diagnosed with cancer treatment should be at your choice not a performance evaluated Dr that will do all to persuade you to have treatment, surgerys. Dr are amazing but we have sovereignty over our own body, or do we?

[@DucksterGangster]

Dang, Im glad to have epic documentaries/videos just like this from you again I'm really happy that you were able to keep your channel after all the bs of others abusing KZbin's copyright system

[@IDZrcys]

no truer words than this 🙌🏽

[@dbswaistbeads]

Right!!! I lovweee this channnel

[@sihamhamda47]

And he is coming back stronger after this as more and more people are supporting this channel Even I haven't know this channel existed before, and I first know this channel because of those huge false copyright drama

[@Sir.YeetusIII]

What a difficult childhood, it's impressive how he was able to turn it around

[@ElectrifiedStud]

The honesty of them accepting that their pizzas tasted like cardboard, then improvise it altogether and finally get new reviews on camera was the master stroke. Point noted: Honesty

[@timmcdraw7568]

Only thing is that it wasn’t honest, their pizza is unbearable even now. Ive had one in the past few weeks and it was like eating vomit.

[@Sceptonic]

​@@timmcdraw7568the vast majority of people disagree with your assessment. You must have a bad location

[@timmcdraw7568]

@@Sceptonic I don’t know about that. I think probably these vast majorities of these people live in locations with very few choices, added to the fact that I grew up in the best location for real pizza. Where they make the pizzas using real food. And there’s zero sugar in the crust, because they don’t need to preserve the crust ship it from a frozen crust factory 3000 miles away. And also where I grew up there was real cheese not patented cheese approximation from a “cheese” factory 8000 miles away. Honestly, I don’t know a single person who enjoys dominos. It’s shipped frozen from a factory, it’s not food.

[@stefthorman8548]

ah, so basically, you have an subjective opinion based on your bias on what is "real" pizza, "it's vomit because i had the best pizza growing up, did i mention how i had the real deal, best of the best, mom and pop store pizza growing up?".@@timmcdraw7568

[@DennisFinancialDoctor]

I’m a shareholder of this company. I know the history of the company but you dug into a lot of details I never heard of. Thanks.

[@davidhollenshead4892]

APPARENTLY: Dommick's was in Ann Arbor, the same city you showed on your map., near the University of Michigan. Tom Monaghan worked for Domnick's in Ann Arbor and stole their bar pizza recipe He never had permission to use Dominick's name for his short lived store. Later Tom Monaghan owned the two original stores in Ypsilanti Michigan, which is next to Ann Arbor. The Belnap's owned the three stores as franchises in Ann Arbor as they apparently needed a way to launder their profits from trafficking cocaine. After Tom Monaghan sold Domino's the corporate board learned about the Belnap's other source of income in the early years, how the Ann Street store was apparently used for selling cocaine, how they apparently pressured managers to have sex with them, how the delivery cars of Little Ceasor;s Pizza were repeatedly tampered with etc. The corporation forced the Belnap's to sell their stores back to the company. They even learned how minors like myself were delivering pizzas by car which was completely illegal. My favorite was when their manager learned that I was supporting myself while a senior in high school and depended on the money I made to live on, had been living in a Honda Civic and later an unfinished basement, he started pocketing $20 a night in tips as his "beer tax". When I tried to get a better job I learned from one place I applied to that when they called my work reference that they claimed I totaled one of their brand new Chevy S10 pickups probably while "high on drugs" and that they didn't fire me because I "was living in a junky car so they took pity on me as I obviously needed the money,", I was never "high on drugs" while at work. It was a trashed Chevy Chevette, and it wasn't an accident, but rather that the T handle of the automatic gear selector had broken off and been fixed with part of a pen shoved into it. This "fix:" by the manager put the car pack on the road months before my sleeve got caught on the selector causing the transmission to go into reverse at 40 mph. Rather than fix the transmission the car was scrapped because no garage was willing to "fix a car in that condition", as another employee explained. You also left out the problem of the lack of service to cars & pickup tucks owned by Domino's themselves, as they apparently received oil changes and tires only. This policy caused many of the accidents, for example at the Ypsilanti store I had to drive a Ford Ranger with a seized passenger side brake caliper so that when the brake peddle pressed hard the truck would pull hard to the left. After i quit a driver caused a head on collision as they didn't know that you had to steer the truck to the right while braking. And yes, at both the corporate and Belnap's franchises, WE WERE PRESSURED TO DELIVER QUICKLY NO MATTER HOW. So everyone was driving at 10 to 20 over the speed limit as our manager required. Years later after I quit, I was almost run down while riding my bike by a speeding Dominos truck that was running stop signs in a neighborhood and just a year ago I was almost in a head on collision with one of their drivers my neighborhood. And lastly the reason for the stock increase was that Domino's was considered so toxic that they needed to completely re-brand themselves. As the politics of Mr. Monaghan, the accidents, the abusive work environment, etc. etc. caused the Company to be almost worthless. Still whenever there is a decent pizza delivery competitor, Dominos still loses significant business overnight, even if the competitor charges more...

[@tonymarshall9670]

Three years ago was the last time I bought a pizza. Domino's here Australia I paid double the price for one pizza asking them to double everything on it, hoping I'd actually get some topping on it. It had practically nothing extra and wasn't even good enough to be called a basic pizza. Which I would have been happy with. But no they put nothing on it like always. So I will never buy one from them again. Piss poor company.

[@ooofsized2036]

At least you aren’t a GameStop ape 😂

[@eugene4643]

Got his book when worked for them . Worked for distribution in Canada . The only job I ever quit in the spot !! We lucky to get graced with head office people set . Had a shipment set and called truck company . One suit You not allowed to make personal calls on company time 🤯 My shift ended 5 minutes ago and xx transport will be picking this up in the morning and I quit . My next job lasted 25 years so was a good bad moment !!! Should have at least left with a box of Noids 😂🤣

[@tracy1394]

@daviddollenshead. I worked at Pizza hut and had no problems. All the free pizza I could eat!!

[@triplea007]

What a fantastic video. The script, the drama, the cliffhangers, no holes left open, the visuals, the delivery. What a slam dunk of quality.

[@wesleyalan9179]

Ikr? It's great! And I've read comments dissing it, talking about its too much. Those people are strange to me.

[@brothernorb8586]

Two holes.. What happened to Mom and brother

[@brothernorb8586]

@Fychf mmm human sacrifice, nice.

[@shunsloman9313]

Simp

[@thepyeman1]

Domino's Pizza was saved by the Australian arm of the business who invented the online ordering and tracking capability, which was pushed out to the entire global operation. It's that simple.

[@satevo462]

When your company is bought by an investment frim, the first thing they are going to do it cut costs by cutting quality and wages. And when you treat the employees and cooks like that, you get worker that don't just don't care, they actively hate the company they work for and actively try to hurt it. This is true for nearly every major fast food conglomerate.

[@hashrizz]

This young man's journey from being a homeless orphan to building a successful business like Domino's is truly remarkable. no matter where you come from or what obstacles you face, you have the power to create your own future. Kudos to him for never giving up and for using his experiences to make a positive impact on others. 💙🙏

[@ishytv_]

the videos 50 mins and you commented 30 minutes ago. you havent even watched the whole video yet mate

[@s0ne01]

​@@skraxel attention and validation. It probably feel nice to have thousands of people agree with you.

[@skraxel]

@@hashrizz oh sorry 🥲

[@conqueroroftheinternet]

Why do I feel like ChatGPT wrote this😅

[@blueeyedpunk]

You often see those forged in fire rise up

[@shinzo5744]

Seriously man, well done and keep it up. Even though your channel just nearly got taken down, you are still posting quality content. Hats off to you and your team. 👍

[@leslielandberg5620]

$700 in one month in 1960 is a LOT of money. Back then, a nice apartment in a good part of town was $70/mo. The dollar was worth a lot more back then. Weekly salaries for full time work averaged $60 a week. And they owned the restaurant nearly free and clear, with their hires on strict commission. It's about $5,500 in today's money, with little downside. I'd say their luck was turning! Great video.

[@NahBra_EUC]

I sold everything in 2010 and moved to the Philippines to start a couple of businesses with a guy from the US who ended up being my terrible business partner. I started a couple of internet cafes, it was a lot of fun while it lasted. I learned so much. Unfortunately I trusted the wrong people to help me run my shops. It all had to be shut down as they were taking advantage of the situation.

[@Daiska_Plays]

I'm someone who ordered pizza since the time of the Noid. I remember Domino's going from decent to avoiding it at all costs because it was crap. I became a pizza hut or little ceasars caller. But then I was travelling and wanted to order a pizza from a hotel. My only choice was domino's. I bit the bullet from lack of options, and was shocked how good it was. Now, in my area, it's better than any other franchises, and cheaper than going grocery shopping!

[@christinecrawford]

My husband owns an independent pizzeria in metro Detroit, Michigan. This is a HUGE pizza area, what with Dominos, Little Ceasars and Hungry Howies all starting here. My husband had worked at Dominos in the mid to late 80s, during the 30 minute guarantee, and he felt that Dominos was run very efficiently. So much so, we try to run our store with a lot of the same practices that Dominos used while he worked there. I'll admit, living 20 minutes from where Tom Monaghan grew up and eating Domino's pizza while I grew up, I'd never heard his life story before now. He really did overcome a ton of adversity in the first quarter of his life!

[@ZiddersRooFurry]

Hope your place is doing alright.

[@christinecrawford]

@@ZiddersRooFurry Thank you! It's been extremely slow lately but I'm hoping it'll pick back up soon. 🙂

[@amotherswords]

Hanson Rocks!

[@christinecrawford]

@@amotherswords They sure do! 🤘😁

[@bogusmogus9551]

The downfalls and stuff Tom went through, I'd have given up along time before. I guess that's why he's a billionaire and I'm a penniless git.

[@skatee99]

As a Film & Video alumni from Columbia College Chicago, I commend you on this excellent effort and your great research.

[@garypasseno374]

The founder was my client in the 80's. Very nice man. He helped alot of people 💕🙏

[@SteenSpinal4LIFE]

No he wasnt

[@leobestbote4244]

It's great to see uploads again on this channel after the three unwarranted strikes, thank you everyone for rallying behind this channel, we love it here

[@quizcup]

It's really crazy how every story is this well made. You guys are mighty!

[@LavaCreeperPeople]

been watching for months

[@davidhollenshead4892]

This article is complete BS ans mostly based on Monaghan's lies...

[@pklikearpk1625]

tom's child hood is a testament to how unshakeable his resolve is i couldn't imagine enduring half the things he did in his young adolescent years and yet he still came out on top. trauma and difficulties in life shape u into who u are. he never had a real partner and did 90% of the work himself

[@Feadds]

Never had Domino's but this story is truly inspiring 🙌🏽

[@surfstarcc1]

The pizza is decent at best but the buffalo chicken wings are epic!!!

[@funnyman4744]

It's insane how faith can keep someone going for so long with little results!

[@risk24fb]

These stories are so inspiring! Thank you John for continuing even after numerous setbacls! Hope you grow even more! ❤

[@user-ni4lo4ik9w]

bot

[@risk24fb]

@@user-ni4lo4ik9w u sure bout that?

[@sabrinakegley3468]

I'm so happy for Tom Congratulations to all your success. You deserve it. 🎉

[@user-wn8nu3uc5y]

My mom was a higher up at Domino’s while Dominos was suing Papa Johns for the ad campaign “better ingredients, better pizza”. They claimed papa johns can’t say their ingredients are “better” because thats subjective. My mom had stock in Dominos so she asked her coworkers whether she should sell before the lawsuit was resolved. Dominos workers said there’s no way they’d lose the lawsuit, keep stocks. Dominos lost the lawsuit and their stock plummeted 😂

[@forza-kr4bx]

Did she hold? Dominos is doing great now. Aths

[@3khoDance]

One thing you do and most channels don’t which a like very much is the way you describe an issue that would arise in the business and show us how the entrepreneur pivots and comes up with a solution! Thank you! It really shows me the impact of innovation. Love you Magnets! I’m so glad you’re channel is still here. ❤

[@talhacreates4944]

magnets 😂

[@JonLundgren]

Magnets. Magnates. Details. Not important apparently.

[@ronbeaubien]

While a student at the University of Michigan in Ann Arbor, I used to routinely drive by Domino's headquarters. Decades later, and I now find Domino's opening branches here on the outskirts of Tokyo, of all places.

[@LoveGrowsAdam]

I'll never forget my first time trying Domino's pizza, I remember being surprised how terrible it was, I thought it would have to be good to be in a shop. I didn't have it again until 2017, that first bite was in 1996.

[@debpolitis780]

Great video, rotten pizza

[@TheStevedie]

"By 1989 things took a dark turn...." Shit, i was born.

[@GauravSingh-nz7hi]

Me too🎉

[@theunknownman6732]

Also something happened at a certain square with a tank

[@ivancoker1655]

Me too.

[@UnderratedUE]

Another great video! Glad to have you back uploading 🖤

[@dylancode]

I'm so glad you've sorted out the strikes and are back to your incredible uploads again! Alex Edson NEEDS to be stopped! Seriously, well done for posting a new epic documentary just a week after the strikes - it takes courage to do that!

[@Jeff_Biden]

edson not edison.............

[@dylancode]

@@Jeff_Biden oops... I'm stupid

[@Jeff_Biden]

@@dylancode nah, normal mistake, they look almost identical, and edison is a famous name

[@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii]

Stephen Domino was born into a poor family and overcame poverty by finding a way to combine cheese and cardboard.

[@themdamngorgonites5159]

Thank you for spending so much time and hard work on this video. I love knowing the history of one of my favorite pizza places!

[@NautilusGuitars]

As counterintuitive as it might seem, I'm so glad this awful situation with Business Casual actually happened, as I may not have found you otherwise, and you've become one of my favorite channels in the matter if a couple weeks. As a small business owner/entrepreneur, these videos have really had an impact on the way I've been thinking about my goals and what's possible. Here's to your much deserved growth! I know a single new viewer isn't much, but I hope in aggregate, all of the new views from people like me have turned this curse into a blessing. You've certainly earned it!

[@SamIAm2000]

One new sub at a time is how you do it. Ive been here a while and im delighted to see his numbers growing. Hopefully he gets to his a million soon 😊

[@samanthacaldera9560]

1.06 mil sept 1st

[@susieogle9108]

An interesting thing in my family is that my mom and dad went to the same high school that Tom graduated (last in his class) from, St Thomas, in Ann Arbor. He graduated 5 years before them (they graduated in 1961). What I love is that in the 1961 yearbook, they had 6 senior pictures on each page, and my mom and dad ended up being right across from each other, on the same page. They were not dating back then and their last names were not even alphabetically close. ❤

[@Samuel_Jamieson]

Did they meet in Dominoes? 😂

[@norgepalm7315]

Unlike you, I have a yearbook with a photo of Tom.

[@brenangordon2943]

Great quality video! Very informative, and entertaining, and your ad placements are perfect. I feel like I'm watching a TV show great work! Way to put them in the ideal spots, all breaks left me wanting more.

[@dienowplease3565]

Imagine making mascot with big N letter nowadays 😂💀

[@TheShatteredOne771]

An orphan goes from basically homeless to a literal billionaire well done man, well done. 👏

[@sitdowndogbreath]

That's America That's what makes us special

[@enjoyliving5906]

Exceptional story telling, 💯 magnificent voice 💯 and exquisite visuals 💯!!!! I am soooo glad this channel made it through that challenge!! Absolutely one of my favorite channels on YT. 🔥🔥 Thanks to you for standing up and not backing down when justice was on your side!!! Thank you to all the fellow YT’ers who stood by your side. I’m sooo pleased to have the honor of watching such captivating work!!!

[@TP4YNE]

Damn props to the editing, that clip for the young catholic school fight was a flashback episode in Supernatural when Sam and Dean were young, brought back memories and was surprising to see.

[@angelaeisermann1948]

i'm glad i'm not the only one that picked up on that.

[@naturegazer6749]

What an incredible story! Wow! Thank you! Sending to my teen who is determined to make it Rich and has a savvy business eye. Fantastic roller coaster ride presented brilliantly.

[@djtechs345]

This is honestly one of the most informative business channels our there at the moment, you should expand into modern day businesses and historical events . I’m genuinely enjoying the content & learning and thank you for taking the time to create it.

[@jchong416]

This guy came up the hard way. Respect

[@glenncurley680]

I'm Canadian and recently had a Domino's Pizza in New Orleans it was so much better than what we get from them back home.

[@michellegore]

The editing on this video is on point, love your videos also story telling abilities!

[@overhaul3579]

The GOAT of business documentaries is back yeah 🔥🔥🔥🔥.

[@IDZrcys]

🙌🏽🙌🏽🙌🏽

[@pudge18]

I love love love your videos. I'm so happy you got things seemingly straightened out with KZbin. I couldn't imagine not watching your videos. Domino's was my first job so this one tugged at my heart strings bc they gave me my first job. You're amazing and extremely talented man. I hope things only get bigger and bigger for you!

[@FrankClark]

thank you for this! as a michigander, i've always been proud that we are home to 3 (and soon 4) of the largest pizza chains in the us (can you tell i like pizza?). tom's journey was amazing and you did a fantastic job presenting that! i've been a brand loyalist to domino's for nearly a decade, precisely because of the reasons you present in your final words.

[@cranekraken24]

Maybe it's a Midwest thing -and I mean no disrespect, but in my humble opinion chain pizza doesn't even come close to real deal pizzerias. Especially brick-oven pizzerias with thin crust. Mom & Pop pizza joints throughout the Northeast are where it's at.

[@poindextertunes]

@@cranekraken24naw you right. folks saying this is their favorite pizza is just wild to me lol all chains like this are more fast food than pizza imo

[@chrisrageNJ]

​@cranekraken24 yeah dude, I'm in NJ and I worked in Manhattan and hands down we have the best pizza in the country. I've traveled most of the lower 48 and while chain pizza isn't great, it's usually consistent. I had deep dish in Chicago and it sucked but I think hands down the worst pizza I've ever eaten was in Salt Lake City. It was supposed to be "deep dish" but it was more like bread dough with hunt's ketchup and squares of American cheese. Absolute travesty. At any rate, I believe the secret is the water, same reason that Florida bagel places truck in their own water from the city (NYC)

[@JohnK68]

If you have tasted a real pizza, you walk away from Domino's. Video itself is greatly informative and well done.

[@ned329]

MagnatesMedia is back 🙏🏼. Time to sit back, Get some snacks and watch another sick episode .

[@RealLifeZatoichi]

I love how you listed his flaws but even admitted "there was no doubt he was unlucky with his start." I related to that.

[@Kyojinsei]

I love that your telling the stories and playing the facts as they are

[@naturegazer6749]

Who else had a strong disdain for Tom's mother? Ugh yes raising children as a widow is difficult, but come on she kept giving up on them. Heartbreaking,but he still used this trauma and adversity to create an empire of success while holding to his values.

[@Lewtable]

To be fair, she may have had trauma she was dealing with herself that she wasn't able to cope with. You're judging and putting down a person whose story is unknown while praising someone else only because you know his story.

[@leesydreamy]

​​@@LewtableYes, trauma is terrible thing. But that doesn't excuse her to take it out on her son or any of her family. Abuse is abuse.

[@Spectrum0122]

full stop a parent chose to intentionally detain her child because she was unfit to parent@@Lewtable

[@nathanielburnett9863]

It's more common then you think

[@Financial-Education101]

Don't let it nobody get you down. Great work as always Thank god you are releasing new videos again, You are inspiration for us small creators.

[@somnathdey4376]

In India Dominos is so successful that every Indian knows *Dominos means Pizza and Pizza means Dominos*

[@Maestro7255]

Not in my area😂 100rs pizza zindabad

[@somnathdey4376]

@@Maestro7255 I also eat local pizza but domino are lot better quality but thele wala toh bread pe laga ke deta hai

[@saafiiiraa]

In Denmark they went bankrupt the first time around, so they had to bring in new investors to keep the chain alive. It's not popular here at all - I think it's frozen pizza quality meaning not good.

[@TheBwaap]

@@saafiiiraa oh common most frozen pizzas are way better than dominos

[@saafiiiraa]

@@TheBwaap I've yet to find a frozen pizza that I like. I don't usually go for overprocessed foods like that.

[@Shinde425]

These mini movies are mad interesting. Keep up the good work

[@paulfirenze7213]

Dude this bio pic is awesome. Great job

[@izzatsufian2796]

His life was tragic but deserved to get happy

[@generallyvideoss]

I'm so happy that you got your channel back I love your stories editing and detail

[@IDZrcys]

ik, lol i watch his videos before i render my own videos. they’re definitely good for inspiration

[@AloneRacecar]

Always interesting to see and hear about the history of the founders of some of people’s favourite food chains. And despite how people think about Domino’s for how much trouble it’s gotten into AND how this channel put a menacing looking pizza on the thumbnail. Domino’s Pizza is still f***ing delicious!

[@driverdave1298]

Dominoes. One of the best side hustles I ever had, during college. Great memories, and great lessons for life.

[@Bitbyte334]

Really happy your issues were sorted out :) the content is really good and this story is great!

[@FairBeautyEssentials]

DOMINOS!!!😅😅Im so glad you created this because literally I’m sitting here saying to myself: “I didn’t even know they were still in business. I barely see them anymore out here in my local streets.”😅 Most business owners that thrive in this day and age all dropped out of college. This was a good series, but I’m tired of hearing you explain here on how things went good then things went bad, then things went good, then bad again🙄You overwhelmed me!!!. It’s such a roller coaster ride that just got me mentally up down the place along with Tom’s drama

[@route2115]

Thank you for making this video.

[@Star_Stories_37]

So interesting, Stefan, and what a cool time to be alive! 🎉

[@savevlad6912]

Tom is a legend indeed. I had no idea. The noid was extremely memorable. I clearly remember the noid.

[@icanlevitateoff]

I've never seen a channel that goes quite as detailed as this one on their topics. Amazing work as usual. Keep it up!

[@magnetsoldiercephas331]

That man DeVarti created someone’s legacy with that one moment. This story is great! Tom is an inspiring person. Never give up!!!

[@Soknik01]

The Noid was freakin' awesome. I even had a Nintendo game called 'Yo! Noid' where you played a good guy version of the Noid. You basically just tried to get through each level before the timer ran out, kicking ass with a weaponized yo-yo as you went.

[@fabianminimal]

For such a long video, it was so interesting that time went flying watching it. Amazing storytelling on an amazing life story!

[@Me.Winter]

These kinds of stories are always inspiring but also teach you a lot about life's ups and downs.

[@timothydavis3154]

BRAVO to you, sir, for a SUPERIOR made documentary! I’m an avowed documentary junkie, so you can take my praise to the bank and draw interest on it. I worked for a local domino’s Pizza here in Polk county, Florida from 2021 to 2023 and thoroughly enjoyed it. I left primarily because my poor car couldn’t sustain the mileage abuse, and I needed to keep it on the road for a few more years before I trade up. My time with Domino’s Pizza will always be near and dear in my heart so, many thanks for this most excellently produced documentary. CHEERS and BLESSINGS in CHRIST.

[@therhythmatic]

This was so fire. Thanks for sharing.

[@davidvary9869]

I’m so glad you can make videos again! I love these videos and I’m so thrilled that you can continue❤

[@shadrielv7113]

I used to loathe Domino's, but recently they've actually been really good. They've been my favorite pizza place the last few years.

[@ToxicAvengerCleanYourMind]

lol... Your favorite pizza place??? That's just... Sad. You must not have any Italians in your area... They import ingredients from Italy and not some warehouse with genetically modified cheese

[@ToxicAvengerCleanYourMind]

@@lexibat7829 Are you sure you used the right vocabulary there? 'Pettiness'...? Lol... I have no idea what you mean given the context of my reply to yours... But, I'm assuming you love Dominos also and were offended by my ... Pettiness

[@chrislim884]

@@ToxicAvengerCleanYourMind he forgot to read your name...

[@aw8951]

​@ToxicAvengerNukeEmAll I tried so many pizza places. Many countries. Many methods. You can divide them by type as they very so much. Domino's is hands down the best chain pizza. If I crave wood oven, I make it myself in my stone oven. If I want a specific style, I drive or fly to Detroit or New York. After many years of eating pizza, at least once a week, I still praise and order domino's. Amazing sauce quality and topping taste. It maybe better quality in Canada though vs other areas.

[@hikari4415]

@@ToxicAvengerCleanYourMind I mean its good fast food pizza cant lie.

[@laurice8056]

Wow! What a roller coaster rags to riches story! Congratulations to Tom for overcoming so many personal and professional hurdles. Or as I like to say,…. 🚪🍕🗣️”Get the Dough it’s Domino!”😋

[@jetgeo4]

A milli coming soon. Your team and you deserve every single one of them. I remembered when you were just 50-70K subscribers.

[@matthewchapman7096]

Good to see you back making documentarys mate. Another good one. Keep it up 😁

[@neanda]

oh my jeez that was a mental story, thanks guys, what a blast. your videos are like mini adventures. you take story telling to another level 😀👍

[@revanthtummuri4760]

You make the best mini-movies ever. They're very interesting. Thank you!

[@BB-dr2zs]

This is my new favorite binge channel

[@cybersora]

After watching your documentaries I'm starting to look at those companies and people different way. Thank you for introducing us to the depth of life. 🔥

[@Fr0stman999]

Waiting on Alex to copy strike this video because he used the word built in his title just like BC did in one of their videos 😂😂😂 Always fantastic job my dude

[@twosongs7396]

As always, riveting and most objective. Thank you.

[@krystalbear6310]

Also I think u did so good explaining the economics of it all. Very inspiring

[@maryammaryam9061]

Thank you for always making intriguing videos like theses. This video especially blew my mind away . I liked the smooth transitions from each chapter to the next + let’s not forget your interesting way of telling the story which always takes me by surprise. Keep up the great work ❤️. Looking forward your next video. 😊

[@eskewroberts7663]

I think you're spot on when you mentioned technology being one of thier biggest success I've been a huge fan of pizza hut for a long time, but the reason I've been getting dominoes more over the past 5 years is because pizza hut's website and app is absolute garbage, Domino's app and website is easier to use and doesn't have the slow response time of pizza hut

[@tilldeathdouspartharmonytr9829]

Congratulations to you for this chanel. Its absolutely fantastic. It's very refreshing amongst the overwhelming tik tok shorts, celebrities going awol, yoga cults and straight up jargon available on this platform. So glad I came across your content. Wishing you the very best for the future💯