The IPA Is DONE (Someone Had to Say It)

What is an IPA? Is it defined by dank, musty, earthy, piney, resinous flavor and aroma? Or perhaps the IPA is defined by bursts of orange, grapefruit, and lemon, or stone fruit, mango, and pineapple? Or, does the IPA taste and smell exactly like children's drinks from the 1980's? It's hard to tell anymore and it's also possible that nobody even knows....or cares. We investigate in this video by examining a new and unique IPA - Fruit Force IPA, by New Belgium, as well as a homemade coconut IPA. Our goal is to determine exactly which one is an actual IPA and which, if any, are not.
PART 2: • The Tropical Fruit IPA...
Equipment: www.clawhammer...
Recipe kit: www.clawhammer...

[@CwisAeon]

As a man…I just want to sip on an ice cold miller high life while Adriana from the sopranos steps on my balls

[@ClawhammerSupply]

That's a good and respectable life goal.

[@ianmuessig]

IPA may be dead for home brewers but as a professional brewer and brewery sales manager I can tell you the IPA (and it's variants) are not going anywhere anytime soon on a commercial scale. Just review the brewer's association sales data. Those numbers combine production and sales and those numbers don't lie.

[@sk8nchill52]

Why is it dead for home brewers I make killer ipa’s haha

[@ianmuessig]

​@@sk8nchill52 I'm just saying that because Claw hammer Supply is mostly a Homebrew shop and most of their content is geared towards home brewers. Not knocking home brewers at all, just saying that since they are a homebrew supply shop making content geared towards home brewers it's safe to say that their phrasing of IPAs being dead relates to homebrew scale, not commercial.

[@rsk6929]

@@sk8nchill52 My guy

[@KernelPanic503]

* in the usa

[@HarpDarplefjord]

IPAs are done? Thank god. There are other, much better types of beer out there. Breweries need to stop making only IPAs, it's legitimately gotten out of hand when 3/4 of every beer shelf is 1 type of beer.

[@jaredwilson7549]

same with light beer same with unlight beer you hear how dumb you sound

[@GR333NZ0]

While they’re at it, actually make beers to style please. They gotta stop making their Irish Reds 9% ABV and 80 IBU or whatever

[@itsratso.]

better to who? you? you get to decide? there's a million IPAs because people like them. and then we have a million people that don't, and never have, saying they're terrible and the style is dying. ok. I can make my own decisions, thanks.

[@dodobird4155]

IPA'S are not bad style, but breweries are making too much ipas with some weird hops and they can't keep that simple. Best Ipa i drank was Single hop (mosaic) double ipa, it had only pilsen malt, sugar, and mosaic hops. That aroma was really something out of the other galaxy, but of course breweries have to mix 10 hops at once, and that makes every ipa taste pretty much the same.

[@Mgrant8163]

Great title to make me watch. The IPA isn't going anywhere. Just do a double IPA if you want something strong.

[@NoMusiciansInMusicAnymore]

Beer flavoured beer will always be better than a tropical milkshake punch that is called beer

[@TheRightCoins]

@@NoMusiciansInMusicAnymoreyou do realize IPA can be characterized by the type of hops used. Mosaic, Citra, Galaxy and countless others all have unique profiles

[@NoMusiciansInMusicAnymore]

@@TheRightCoins I sure do

[@Mgrant8163]

@TheRightCoins The hops definitely add to the flavor of the IPA but more important are the type of grains and yeast. A west coast IPA has the same hop profile as a west coast pilsner.

[@bitslammer]

I've been done with IPAs for over 10yrs now. I will happily enjoy one from time to time, but there are too many other great styles that deserve as much love as IPAs have been given.

[@squiremuldoon5462]

Agreed, I feel in love with Czech Pilsner as soon as I turned 40 lol.

[@BlackJesus8463]

Black IPA is barleywine.

[@9hundred67]

Bring back proper IPA, the bitter, clear, original west coast one from san Diego.

[@jonathanwilliams1974]

I wasn't aware they went anywhere.

[@honkytonkinson9787]

@@jonathanwilliams1974I haven’t seen much from Stone lately. Isn’t distributed much where I live, near the other coast

[@DennisKwasnycia]

The only time I can find a proper, dank, west coast IPA anymore is when I brew one. The liquor store however is stocked with lactose IPA's, "hazy bois" and kettle soured IPA's that nobody asked for.

[@Nick.Keane77]

I think you mean, Portland. SD ripped the style from PDX......*the more you know meme*

[@ffwast]

Nothing west coast is "proper" lmao

[@revgregory]

To say I'm not an IPA fan is an understatement, of the many I've sampled I can count the number I didn't immediately dislike on my hands likely with room to double that number. Not saying breweries shouldn't make them, they just aren't for me, but I do see how breweries trying to stand out within the style (and others) have gone overboard and moreso seem to be trying to pull in a less discerning, less beer educated crowd. It's really similar to the proliferation of nasty, sweet "pastry" stouts and porters which are a generally loathsome take on styles I do like. While I am admittedly a bit of a traditionalist when it comes to beer styles I am not opposed to some crazy experimentation, in fact while I almost always dislike the addition of lactose to porters and stouts, I've actually found that the addition of lactose often tames a lot of what I dislike in an IPA. Unfortunately as many breweries are bought up by large conglomerates we will likely continue to see them attempting to find the sort of mass market appeal that is almost the opposite of what craft brewing does really well, which often works great in a local/regional market but not so much in a national mass distribution. Given that I have around 30 breweries within a reasonable drive I don't really bother much with nationally distributed beers other than some occasional purchases, and those tend to be imported or barrel finished beers.

[@AdAce21]

same here. Never had an IPA I've liked. Ever.

[@vruychev]

New Belgium fell off a cliff. I used to love the Voodoo Ranger series. Now it is intolerable. Even their signature Fat Tire is garbage. Sad...

[@alejandroramirez4470]

Fat tire changing was a nail in the coffin

[@viper29ca]

Kirin owns them now, so not really a surprise

[@brutusmaximumus]

@@viper29ca yup, so many good brewers have been bought out and turned to crap :(

[@jarrodm9010]

100% same

[@jarrodm9010]

​@brutusmaximumus I live in Michigan, Bell's was bought out by a huge conglomerate not that long ago, and I've just been expecting it to go downhill in the near future. It's not there yet, but it's probably only a matter of time

[@tiiff1]

Has something changed with IPAs and hoppy styles in general. To me all of them tends to taste the same boring almost stale "generic hop". I rarely get the juicy pungent hop flavors anymore. Are hop crops changing somehow (climate? something else?). Or is my palate changing? I don't remember hoppy beers tasting like this (even the good ol' well known beers). Also I don't think I am getting numb of the hops because last couple of years I have been steering away from hoppy styles and I have been drinking more of those cleaner and balanced styles like German and Czech lagers and milder Porters etc.

[@alejandroramirez4470]

Double hopnosis from firestone was probably limited time, but one of the best doubles I've had in over a year and a half. Maybe I just don't see it again because mind haze has taken off into its own line just like the voodoo ranger.

[@stosovic2000]

Try Maine beer co

[@1980Baldeagle]

I noticed the same thing. I believe most ipa is older and the oils break down. Tap IPA is a different animal. If its not on tap or in a growler, ill just drink cheap slop beer.

[@silkyz68]

Does this mean I can finally find other beer styles at my store rather than just ipas?

[@NoMusiciansInMusicAnymore]

That's the dream

[@BrainSoap]

It started out as the craft beer revolution, trying traditional styles forgotten to time. Now it's Colt 45 IPA's, hard seltzers, etc. The Enshitificaton of alcohol.

[@ffwast]

No.

[@JonFTC]

when new belgium employee's sold out and stopped being self owned, they stopped producing quality products and stopped being a craft brewery.

[@HarpDarplefjord]

I assumed they were bought by Anheuser-Busch, because they own everything in the states. But turns out it's Kirin, the Japanese brewing company. Too bad they're just as corporate and soulless 😐

[@sambarker6141]

Not true, at least for the Asheville location. The quality of their products is as excellent as it's always been. It does suck that they're not employee owned anymore though.

[@SuperScottie3000]

When did New Belgium sell out?

[@MileHighGrowler]

Obviously a clickbait title, but it's a conversation worth having. IPAs (particularly hazy) have taken over in such a huge way. The way sours did for a minute. Many breweries make mediocre beers and can hide it by dropping several hazies at once on their tap list. Some are amazing. Even the milkshakes. I make a mango coconut milkshake and it's delicious. But I fear it's put a lot of breweries in a spot where they aren't actually producing amazing beers, and they're neglecting styles that are more nuanced and approachable. I'd love to see some balance start to come back in the next year or two.

[@esava44]

We all knew that New Belgium was going to fall the second they sold out. Nothing they make is worth it anymore. Sad day for sure.

[@ffwast]

IPAs sell so it was only a matter of time until they tried to capture the "malt liquor with artificial flavors" market,I just didn't expect new belgium to be the one to do it. I'll still make them however I want at home.

[@DrunkDelilahBrewery]

There is an infamous Coconut IPA recipe in the UK founded by a couple of homebrewers (one of which is now a pro-brewer). The recipe is excellent (great on cask too). It is called Coconut Shy-PA - check out Brew Father etc. for recipe. Remember to use toasted coconut (or do it yourself to help dry a little of the oils [helps with head retention] and gives it a bigger flavour. Oh and food process the coconut to about the size of rice......200 grams in whirlpool and 300 grams in dry hop for me - was excellent (23 Litre batch).

[@thorny3218]

So I used to brew at home a lot. Had all the cool stuff, kegs and all. I had a buddy who went pro and now works at deschutes brewery. Anyway, I recently got back into it after about 8 years not brewing. I’ve been making single gallon batches on the stove. I asked my buddy for a little bit of hops for my brew. He left 20 pounds of hops on my porch. Citra and mosaic he said. So I will be forced to attempt an ipa 😂 simply because I have way too many hops to ever use in my life. I vacuum sealed them all and put them in the freezer. If I knew anyone or how to go about it, I would give most away. Problem is that I don’t know any other brewers than the guy who gave me the hops. I don’t use social media either so I guess I’m stuck with more hops than I will ever need.

[@BlackJesus8463]

gl

[@Tatterdash71]

As someone who is regularly called Gimli and Gandalf, I rarely suffer from beard envy. I beard envied hard watch this.

[@jasonalvarez7242]

Most IPAs taste like soap. It was very rare to find an actual good one. 😂

[@jarrodm9010]

LOVED the original Voodoo Ranger lineup. Affordable IIPA, even Juice Force was ok for something different... but after they stopped bottling Juicy Haze and only selling b/s cans that taste completely different and then trying Fruit Force 🤢🤮I just stopped buying New Belgium

[@jarvy251]

If IPAs are done does that mean we'll FINALLY get something at the store other than a wall of mumford and sons IPAs

[@ffwast]

No.

[@rfphill]

Mumford and Sons IPA's... omg. That made me laugh. I have no idea if that is a real thing but the quick burst of distain I felt tells me that I know exactly what you are talking about.

[@jarvy251]

@@rfphill I wish I could take credit for it, but I read the term in a scathing editorial years back

[@jgunner280]

There's still good IPAs out there, but its nice if they decline just enough to still give other better beers room to breath. Lager/pilsner and IPAs seem to be out in like a binary. So many amazing ways to play with belgian styles, and then the amazing and yet incredibly elusive barleywine (itself kind of half-corrupt by IPAs). And ya'know, sometimes I actually do want a stout or dopplebock in the summer without waiting for your "winter" holiday special. Its a distinct flavor and style, not a damn season.

[@NDK0]

I love that more and more people are over the IPA craze. Now people can enjoy actual good beer. Edit: IPA won't die-die, so don't worry if you actually like it

[@PatrickSandy78]

Seems all those hops covered up the subtle sarcasm in the recipe.

[@BlackJesus8463]

lol

[@regrep2848]

I am not in the position to be able to support y'all financially. However, if you keep making videos about brewing drinking and talking about beer, I will keep watching and liking! Love the channel. Love the work! You helped me get into Brewing and you helped me have the confidence to land my job at the largest breweries in my state!

[@TheApartmentBrewer]

I have to agree with your sentiment on New Belgium IPAs but its definitely not just them. I think beer drinkers are tending back to crisp easier drinking beers like lagers, and if IPA is going to follow that trend we might see cold IPAs, dry hopped lagers and modern WCIPAs back on top soon

[@superperior]

It's they are becoming lower quality similar to what happened with lagunitas. I use to like their ipa and lil somethin ale and now they aren't nearly as good

[@superperior]

Also new castle brown ale. Use to be amazing now its not worth buying at all

[@fontunetheteller410]

GIVE US THIS DAY OUR DAILY STOUT

[@denniskirschbaum9109]

That equipment blew my mind. When I used to home-brew back in the 90s I used a big pot,a bit of plastic tube, a glass carboy, and a fermentation lock. That was it.

[@thebubbacontinuum2645]

You know why people brew and drink IPA? Because it's a fantastic style which is easy to make. Let's face it. It's really good. It was needed. People who actually appreciate beer aren't going to quit drinking it. It's too good. The only people who will give it up are people who drink it because everyone else drinks it. Those folks who can't tell Bud from Guinness but feel a bizarre compulsion to be accepted. People should quit making weird garbage beer and calling it IPA. Nobody really needs an IPA based on Count Chocula or Pez.

[@philiposdrontzas3725]

Well, personally I had some amazing IPA, was actually a TIPA, Triple Indian Pale Ale, 8.6% made with mango peels or something, craft beer, quite amazing but expensive, something around 8-9 EURO / can (500ml)

[@bayhawkwilcox]

I am a fan of VooDoo Ranger Hazy IPA.........but that Fruit Force is nasty, in my opinion, of course.

[@superperior]

Agree with both statements

[@zapa47]

Honestly it has been hard to enjoy beer for the last several years due to the fruit loops and skittles beer out there. Its hard to wade through and there are less real beers to select from. Ive even seen some of my favorites disappear off the shelf and replaced with blueberry muffin saison bs whatever.

[@LackaJudgment]

I remember when brewers would proudly display the IBUs next to the ABV on packaging. Why’s that not as common anymore?

[@scottcarlson2956]

I love IPAs but I quit buying New Belgian beers after I had the Juice Force it was horrible.

[@BillMcGirr]

I love IPA’s and they’ve had a good long run. But I’ll admit I find my reaching for different stuff lately. Founders Rubeus , Left hand milk stout and Banana bread beer are my last 3 six packs.🤣🤣🤣 If you can find it try Maine brewing co Lunch ipa. Fantastic ipa.👍🥃

[@jwm1222]

I'm starting to think most people who commented didn't watch the video. It's shocking to think that happens on YT. 🧐 /s

[@Benjamanic]

The IPA thing is like listening to a bunch of hardcore punk and death metal. After awhile of getting bludgeoned (the hops with the beer and the loudness of the music), you get numb. It loses its impact. And that's your whole craft beer shelf at a 7/11 aside from the Heineken and Guinness.

[@josephmolion4345]

Fruit Force is ass. No doubt. But Voodoo Ranger Imperial is still damn fine beer. IPA's are fine folks. Just because Fruit Force sucks balls doesn't mean there aren't other great IPAs being created.

[@johnleden1909]

I'd love to see a detailed video about why to change from my 22 oz. bottling to your new keg system. What components do I need to purchase and why. What components are nice to have and why. What are the advantages and disadvantages of kegging vs bottling. I only brew during cooler weather when I can ferment in my basement - will keg fermenting change that? Do I need a kegerator or can the keg fermenter sit in the corner of my basement? Your keg playlist really doesn't do much to sell the product. Thanks much!

[@JamesChurchill3]

Kegging for serving is so much easier than bottling, there's less to clean, less to store and less chance of introducing oxygen to your beer. If you're fermenting in a keg, the main benefit is being able to do pressure fermentation, but also being able to do closed transfers to your serving keg which reduces the chance for oxygen ingress to your beer. Personally I don't have much space for fermenting in so I can fit 3 kegs in where I'd only be able to have 2 bucket fermenters so that's another bonus. Fermenting kegs can sit at room temperature or you can wrap heat pads around them to ferment warmer, or there's actually the option of the Brew tools MiniUni cooling jacket if you need to bring your fermenter lower than ambient (and have a glycol chiller).

[@regrep2848]

As an Atlanta local id like to apologize for Sweetwater's Gummie IPA. Its so bad and Tilray just LOVES it! 😂

[@pattonmoore]

We all know that anything past traditional IPAs have become pumpkin spice lattes for people who didn't really like beer to start with...

[@9hundred67]

yeah exactly, bring back proper bitter, clear west coast ipa!! Fruity fruit juice is not beer.

[@plapperkfr2045]

And this is why I love being able to make my own beer to my own taste. I like IPAs. Falling out of fashion/not profitable enough any more? I don't care. If I want one, I make one. I'll be eternally grateful for all the "craft beer hype" of the last years - I found some styles I would never have been able to try and will continue to make them (and possibly tweak them to my taste until the BJCP judges turn away in horror :D) Edit: Love the advertisements! Please sell to Europe...

[@covenant11]

Fricking finally. It's incredibly frustrating to go to a brewery or to the cooler aisle of my local market and see and OCEAN of bitter beers that no one really likes that much. Bring back delicious lagers!!! NOW!

[@robertschumann3840]

Love your work,Kyle. Hey. “Pale Malt” for you is the Ale malt or Pilsner malt? I don’t see the term used very much but I’m always wondering what it is. Thank you.

[@will5430]

The “force” series suck so bad. I miss the original ranger ipa

[@jteevy5700]

One bad IPA isn't going to end the hype train. IPAs and hazy IPAs are here to stay.

[@CanadianBrewingChannel]

Great video guys. I wouldn't say that the IPA and especially my favorite the NEIPA are done but would agree many have totally jumped the shark. Cheers!

[@ericepperson8409]

I think IPA is a great style for homebrewers to play around with flavors. Find a decent mash bill and change it up by adding a variety of hops. Unfortunately a bunch of "breweries" have been using it as a cheat code for too long to add another sku to their offerings. IPA has become a marketing gimmick to try and grab a bit more space on the shelf, and everyone is doing it. I'd be happy to see it be done and over and get more interesting Sours, Kolschs, Porters, and Stouts. C'mon breweries show us you got more skill than just hucking some new hop blend in the tank and drawing up a dippy label for it.

[@iflanzy]

My favorite part of this point in the IPA trend is that I see a lot of breweries going back to making west coast style IPAs. If I'm getting an IPA, it will pretty much only be a west coast at this point. Something with lots of Cascade and maybe some El Dorado and Amarillo.

[@ClawhammerSupply]

Same here.

[@Samamurai]

It's the modern fruity variants, the inundation of Hazy or NEIPA variants that I'm over. Give me a Deschutes Fresh Squeezed (blue label), Ninkasi and so forth, that more endemic Pacific Northwest style will never get old to me. Australia had the Noisy Minor ANZUS IPA and still has the Windjammer IPA but so many have totally lost touch with what an IPA is traditionally.

[@ShaheenGhiassy]

To those of us who grew up in the PNW drinking IPAs from 16years onward - I’d say - glad you all finally caught on

[@brewingbadTN]

I see what you did there, nice work. Also, homebrewing is done, I hear.

[@bigredmed]

IPA's taste like OFF bug spray. When you were a kid and your mom sprayed everyone to keep the bugs away.

[@ascotty9796]

I hope we see an Ale hype train come to the USA

[@jacesaces15]

craft beer was fun for a year or two. drank a ton of it, gained 20lbs, switched to whiskey, lost 20lbs. drink whiskey

[@thedemonchicken]

If you can find it, try the Two Roads Fruity Juicy Hazy IPA and compare. I find that it starts out tasting like Hawaiian Punch but finishes like their regular hazy, which is pretty good.

[@aaronrichert5707]

I totally agree! New Belgium has been a great brewery. I'd be impressed if "Fruit Force" was flavored through some type of hop wizardry, but still probably not a great beer as it does taste hot on the alcohol. I'm also getting tired of NEIPAs in general, though I do like the style. I do like how bitter beers are popular now but that can only go so far in the mainstream. Given the amount of expensive ingredients are in any IPA, the market could afford some variety with other styles. Who ever thought we'd have this many IPA options at an average convenience store...?

[@frederickheard2022]

I love a nice West Coast IPA or a British IPA. I also love a good Pale Ale. What I don’t love are all the Hazy IPAs that taste like spoiled fruit juice. As long as I can get Stone, Sierra Nevada, Lagunitas and Dogfish Head, then I don’t care if everyone else stops brewing IPA. Actually, I would prefer if everyone else stopped brewing bad IPAs. Maybe then I could find a Pilsner or a Stout.

[@TrySomeBeer]

HAH loved this comparison between the two beers. Would love to try the CHS version if we had the option. We think the IPA is here to stay

[@sk8nchill52]

“That’s weird…. And not like weird in a fun/cool way” 😂😂😂 that’s how I describe my father in law

[@JamesChurchill3]

Friendship with IPA ended. Now sours is my best friend.

[@electricjay111]

There ya go welcome to the Sour obsession 😂

[@estergrant6713]

ive been on sours for a while, nothing would make me happier than sours overtaking ipas in the craft beer market

[@JamesChurchill3]

I actually can't drink sours that much, I don't mind the flavour but they give me horrendous heartburn.

[@9hundred67]

sours are absolutely disgusting!!! bring back proper bitter and clear west coast IPA!!!!

[@phil331]

oh hell nah they taste like vom

[@shiningarmor2838]

I know more about linguistics than I do about beer, so this title confused me

[@robinwagner8713]

nice coconut IPA - as emmet didnt realized it from scratch that it is a coconut IPA, do you consider adding more coconut next time?

[@squiremuldoon5462]

The haze craze killed beer reviews for me, loved watching beer reviews until I realized all of them were just reviewing hazys which I never cared for, even after trying all the highest rated ones. It’s Czech Pilsner for me.

[@peterradmanovich1353]

I just want a stout or porter under 7%

[@RavconRecords]

Agreed. This barrel aged thing has gotten way out of hand.

[@Sploopin]

Never liked anything from Voodoo Ranger, and I love IPA. I guess I'm spoiled living in California with all the amazing San Diego breweries nearby.

[@festerallday]

I saw that a few days ago and thought 'well that didn't take long for voodoo to ruin themselves'

[@downsouthtroutmouth6217]

What is most disturbing to me about the voodoo ranger “force” series is they are like 4 bucks for that big can at 9.5%. Anyone who brews care to explain how this is possible?

[@Thewretchedwilly]

Most of it can be attributed to economies of scale. They get grain for so cheap and buy their hops on contract

[@ClawhammerSupply]

This was the other topic I wanted to explore with this vid but cut. The "price per ABV" is about half of what Bud light charges in tall cans, which is crazy.

[@MuffingDaCabage]

@@ClawhammerSupplydamn right it took people a while to figure it out but when me and the boys are fucked up in a gas station trying to get really fucked up I go with the shitty ipas over my friends getting tall boys

[@BA-wd1oo]

Kyle- why you mad bro? Sierra Nevada wrote the book with one of the greatest brews ever to be sipped (the original pale ale). Just let them experiment with the Voodoo Ranger series. Most of them are really good. Clearly, many brewers have utilized their creative license when it comes to hazy or juicy IPAs, but that's fair game in the world of brewing. As long as hops are plentiful, the IPA is here to stay.

[@ClawhammerSupply]

I ain't mad, bro. But it was an interesting topic to explore.

[@BA-wd1oo]

​@@ClawhammerSupply Thanks for the reply Sir! I agree- an absolutely interesting topic. So, once it's said & done and you enjoyed the coconut IPA (along with Emmett's stamp of approval), would you concede that the IPA is alive & well, at least until further notice? Also, I'm beside myself that y'all mentioned Mad Dog 20/20. Remember Boone's?

[@russellzauner]

nawp, I been exploring NA IPA and other hopwater type drinks lately and honestly some of them are pretty bomb - I had an NA hazy IPA the other day and I enjoyed it thoroughly. Thing is, I just like hops. Being an Oregonian, I guess it's just an extra tastebud or something we seem to have grown, but hops make a lot of things better (one of them being water lol). 🙂

[@_topikk_]

Let's be honest, Voodoo Ranger has always been gas station schlock. New Belgium had it's time in the sun 20 years ago when menus and aisles were filled with Budweiser, Miller, and MAYBE Sam Adams or Stella. In that setting, Fat Tire was superb and novel but has since been left in the dust and New Belgium hasn't been competitive on quality since.

[@SeanRaine]

the og voodoo ranger ipa is great but juice force is ass

[@BuzzKillingtonism]

Do you guys have a how to brew a Doppelbock video? Looking how to do decoction properly.

[@JimP226]

I love new Belgium beer and most of the Voodoo Ranger line. Until I tried the Fruit Punch IPA. I thought, "my god, what have you done!" This tastes just like you brewed a double IPA and spiked it with 4 Loco. It's horrible, tastes like you added coolaid packs to the fermenter. And I honestly have to wonder, why ruin your good name with this swill? Why not make a separate entity and sell this under that. Like I get there's probably a market for this in the 4 Loco camp, but don't drag your name down that road.

[@kitcraft9516]

I think, around here, craft beer as a whole in on a decline. Many, many places that used to have 10 coolers of craft beer have one or two now. Some as low as a single row in one cooler! And normally not good stuff, lol.

[@rfphill]

Sums it up at the end... "This is all just a shameless promotion..." Although, I concur, the "Four Loko-ization" of the IPA is stupid and for what, for whom? Ancecdotally, I've watched the women in my circle of friends start to swap reviews, on the hoof, regarding new sours that are popping up, seemingly everyday, at more of the high profile breweries around our area. The flavors have gotten pretty silly, but I've seen some interesting converts among my friends. So, if sales are the objective and of course they are, then I don't see this changing any time soon which also goes for IPA's. Most of my friends like to drink, a lot, so cost enters the picture earlier on than for those with too much money or can leave a pub having only had one pint all night. For my friends, 12 to 15 bucks on 4 cans of peanut butter and banana sour is only going to happen once or twice. The point is, the occasional novel sour is a treat and we'll go back to our more affordable blue collar IPA's. The reality is the next time we want a Peanut Butter and Banana sour, it'll be gone, it's always a one-off... What is the house sour now? Blood Orange and Bubblegum? Okay, just one...

[@festerallday]

I always thought campden tabs added chlorine

[@david6ravy]

I came here to argue, but the title was just click bait, and there was nothing wrong with the video.

[@lovelessexe]

i actually have enjoyed it the fruit force ipa 😁 it reminded me of Hawaiian punch a bit

[@brutusmaximumus]

New Belgium and all the other bought out breweries have all shifted to making these flavored drinks instead of beer. I'm waiting for my current go to, Wicked Weed Pernicious to head down that path before long :(

[@JungleCage07]

Saying IPA is dead then showing your favorite brand is voodoo ranger is hilarious...

[@ClawhammerSupply]

Not my favorite brand. Just didn't want to be all negative and no positive.

[@viper29ca]

@@ClawhammerSupply Literally said that at 00:25

[@DamienE11]

Not what he said. He said New Belgium was one of his favourite breweries. He didn't say he liked Voodoo Ranger

[@viper29ca]

@@DamienE11 same thing, New Belgium is a brand

[@KnobbyWobby]

@@viper29ca No completely different thing, go be an obnoxious little dipshit elsewhere

[@ffff7423]

The original Voodoo Ranger beers are pretty good. At least they were when I tried them

[@spencer1980]

I drink malt liquor. I harbor no delusions about what I'm trying to accomplish.

[@poorasslawstudent]

New Belgium figured out that people don't want or simply can't afford to buy $12 6-packs. The cost of beer matters. Craft beer lost its mind when it comes to price. When I want a decent size IPA I buy NB because it's cheaper, I just stay away from their crazy IPA's.

[@DeathAdder9000]

I prefer lagers and dark beers anyways, I only used to drink IPA's when I was younger because they got me fucked up fast.

[@slinkychain1169]

Vooder ranger isn't bad and I really love a good amber ale and Ipas

[@africaoverlandadventures]

Is that a cape brewing company shirt? Did you do a trip to South Africa or did someone send you it?

[@MrFlyingguy]

i still love dank hazies but without the fruit juice thanks.

[@matthm65210]

Did anyone else go out a buy a Fruit Force IPA to try it after watching this video?

[@hungryguitarist]

I like Juice Force every once in a while, but Fruit Force was gross. I had another beer recently that reminded me of Fruit Force’s Hawaiian Punch flavor, but was somehow actually decent. I can’t remember what it was though.

[@phil331]

i am just happy to have a gas station beer with any flavor at all. i think juice force is great, the mango hazy not the koolaid adjunct to be clear. i think the real problem is brewers just calling anything an ipa now. imo a true ipa is heavily hopped and high gravity with malt and hops only, and maybe some dextrose. once you add juice or flavoring or whatever it becomes an adjunct ipa. im not sure i would call your coconut beer an ipa, maybe a fruited ipa? its different than just dumping liquid flavor into a beer.

[@bradjbourgeois73]

New Belgium was my favorite brewer, they sold out in 2019! I've never been a IPA fan, give me a porter or stout any day.

[@nrhurley117]

Wish someone would have told me this 2 weeks ago. Guess I will dump mine out

[@3BsandAK]

I always like Belgians and barleywines. It would be cool if you did a barleywine. Just saying… and bring back Ross for it!!!! Miss that guy!

[@rici_22]

Sabro would really make that coconut POP!

[@mr.somebody1493]

I liked the original IPA, Made with English hops and intended to be watered down at destination.

[@BigNiz82]

Had a 12 pack of cryo hops ipa's the other day...not gimmicks. They were good. Best ipas ive ever had. Now i dont need to drink an ipa ever again...thank god😆

[@ReMiNiSc388]

Go to Tree House on a weekend and tell me that the IPA is dead...lol. When they are done right, they are very enjoyable.

[@viper29ca]

They don't need to go that far, they could just go down the street to Sierra Nevada

[@ClawhammerSupply]

The point isn't that good IPAs aren't being made. It's that it is hard to tell what is even an IPA because big breweries put the label on just about anything, including stuff that is clearly not an IPA.

[@viper29ca]

@@ClawhammerSupply Therefore IPA isn't done. Just because a few companies make some BS beer, and call it an IPA, doesn't mean the style is dead. For every bad Fruit Force IPA out there, there are 10 Headys, Julius, Plinys.

[@frederickheard2022]

I’m sure Treehouse is tasty (I’ve not had the pleasure of sampling them personally), but I wish every brewery in the country wasn’t mimicking their Hazy IPAs with “juicy” garbage that tastes like spoiled OJ.

[@damianpulido239]

I'll just say it... I love Voodoo Ranger!

[@Se9n.]

Its funny that the IPA is now dead, I've always heated the floural notes it gave but latly have been loving the more mellow IPAs

[@leiferikson7052]

punch sucks but juice force goes hard ngl