The Kulture Study: (G)I-DLE "DUMDi DUMDi" MV

[@arianamilan6300]

PD: wow! Shuhua has lines, hopefully she as more. Me: you’re gonna be disappointed

[@formoftherapy]

oof

[@arianamilan6300]

Omg has *****

[@joytaime6890]

i felt that

[@angelicamaheg4192]

why? could u explain to me? I'm new

[@arianamilan6300]

Angélica MaheG haha , shuhua never gets any lines. They hoped she would have more but I had already watched the video and knew that was her only line in this song.

[@slabecry]

SOYEON's story is so fascinating. From people telling her that she is ugly and she doesn't deserve a place in the music industry to a queen who writes, produces, makes stages and is the leader of her group. It honestly makes me cry. I'm proud of what she achieved.

[@newbiechu7024]

Whoever says Soyeon is ugly needs to get their eyes checked.

[@cindertail_3180]

don't matter That still doesn't give anyone the right to call another person ugly. That's rude and uncalled for.

[@cindertail_3180]

don't matter True!

[@takuto759]

yeah i remember back in produce 101 she gets hate for her looks. it was a sad time but look at her now ♡

[@asahiorbit4565]

Even my father has a crush on Soyeon!

[@robobo9071]

In Soyeon's Vlive, she said she would probably cherish this song because the meaning of DUMDi DUMDi is youth. She wanted to write about herself embracing her youth and her passion right now. "Like when I'm 100 years old. Neverland, if I ask how I was when I was young, Neverland can tell me to listen to DUMDi DUMDi." Later on she says, "Lyrics are really important to me but we have too many foreign members, so in case that the foreign members can't deliver it as well, I really try to get the best recording with the best pronunciation. Even if I look at other things, I try to look out for pronunciation." That's probably why Shuhua has 2 lines in this song, but it doesn't bother me.

[@gee9555]

which vlive? and thanks for this info because some people will keep blaming Soyeon

[@robobo9071]

@@gee9555 her most recent one. Right when Dumdi Dumdi was released

[@gee9555]

RobotoMon ok thanks :)

[@zeezeezee3110]

AND THAT FREAKING RADIO HOST MOCKED SHUHUA'S LINE, i hope shuhua's not bothered about it :

[@cromjkh]

Seriously, I hope people do not put pressure on SY for SH's Line. As I'm Korean, I need lots of patience when SH saying something in korean. Even more than my 5yrs old cousin. I love SH. She have something that make people loves her. But it can be a critical burden on her and I-dle when people keep obsessing this stupid line distribution thing.

[@dumpstacy]

this song has a really satisfying ending, this song feels complete

[@dumpstacy]

@Reagan Williams girl- true

[@nevy7097]

When you read the lyrics you might think it's a typical song about summer, but it's actually an indirect way to talk about youth and Soyeon's (or IDLE's) passion for music. The bridge says: when summer cools down play me this song of summer. Soyeon actually meant: when I get older and my passion for music starts to fade away, play me this song to remind me of my youth and passion. So basically when they mention summer, it's a representation of youth and that heat you feel when you're passionate about something which in this case is music. What you said at 8:37 is true, though this is an official comeback, it's meant to be an upbeat summer song, not like the other comebacks.

[@zsalman38bssaddict3]

Omg didn't know about that thank you ❤ now it make sense to me

[@nevy7097]

@@zsalman38bssaddict3 No problem. If you're interested you can check out Soyeon's last vlive where she broke down some of the lyrics. It has english subs btw ;)

[@zsalman38bssaddict3]

@@nevy7097 I'm going to watch it now thank you again 💓🙏

[@MAng-sh2zl]

@@nevy7097 oh, thank you! I didn't know it but, well, because it's Soyeon doesn't surprise me. She is damn talented! Have a nice day!

[@nevy7097]

@@MAng-sh2zl thanks, same to you ^^

[@applejuuls]

I adore this song! Just a fun fact... the male voice in the chorus is Pentagon’s Wooseok ;)

[@asahiorbit4565]

I knew that voice was familiar!

[@heyyalandon1985]

omg i didn't know that 😳

[@lisasgluedbangs6306]

WAT

[@claire4654]

omg!?? can i ask where did they mention that?

[@applejuuls]

claire of course you may! He was credited for it :) Just google “dumdi dumdi song credits” or look the song up on Wikipedia, it’ll show credits for Wooseok in the chorus!

[@ladylilac1533]

Honestly I don't care if it's westernised or kpop style, when it comes to idle you always feel that "yes this song is idle's". So I can see elements of their personalities in this song too. (G)I-DLE turned up my summer and I'm loving it. 💯

[@orangepeel6371]

Yes! I loved it as well. It's definitely growing on me :)

[@gahiz6592]

OMG ITS LADY LILAC ILU UR THE BEST WERE YOU WAITING FOR PD AS WELL? WOOOOOOOOOO

[@ladylilac1533]

@@gahiz6592 Hii yes, I like to learn mvs technical explanations :)

[@GoldenPerception]

I feel like they wanted to go light for this. They’ve been doing intense stuff for a minute, so maybe this was a palate cleanser for us and them.

[@simonem.7385]

this bright summer concept was idealized way before OMG & even Lion, Soyeon spoke about doing this concept in their I-Talks during their promotions for Uh Oh, a year ago.

[@faLLen_Apollyon23]

Interesting since Idle always change their concepts, maybe that's why I love them, just like Red Velvet, they keep changing so they can embrace a lot of concepts and a lot of different fans can enjoy them. Idle is a one of a kind group

[@jadeshepherd8627]

@@simonem.7385 Uh Oh was that long ago???? Omg (she took me to the stars)

[@mq6845]

Anyways, much better song production than other charting songs haha jk

[@nevy7097]

15:17 it's interesting how you talked about this song lacking that shock factor, but personally the fact that soyeon even produced such a song was a shock in itself, I was speechless throughout the first listen because her songs tend to have some dark "mysterious" elements, but it only makes sense cause it's a summer song. I agree on what you said about the drop in Miyeon's part, it wasn't as hard as I expected at first I thought it was still the prechorus, but I don't mind, specially that the Dumdi Dumdi part makes up for it. Overall, this went to my playlist right away, I love that it's not too cute or childish just because it's supposed to be a bubbly summer song, it sounds mature and I don't think another girl group could pull it off the way IDLE did.

[@mskeishadiedomg]

DUMDi DUMDi gives me "a song that would play as the end credits of a kids movie" vibe. Especially with the prechorus

[@charlottepage7085]

I get Disney channel musical vibes and I love it

[@myreligionisbts]

Charlotte Page me too. The first time I heard it I thought of Disney movies.

[@eli8379]

I think soyeon said she was inspired by zootopia so you're not that wrong lol

[@catherinebuchanan5181]

At first, when I heard this song, I wasn't taken by this, but now it's constantly stuck in my head. I love the break the whistle provides in the chorus, and this song allows for a really fun choreo. I actually like that it's a bit more generic concept wise. I remember when RV came out with Umpah Umpah, PD said himself that the generic nature of the song actually made it seem more experimental for RV because their concept is so unique and this was a new direction. I think the same goes for this song. I still hear the gidle sound, and it just proves that Soyeon can make more than one genre or concept with her music. I love how the vocals really got to shine and I just love how uplifted the song makes me feel lol.

[@4thwav214]

Soyeon’s rap is always in my head omg

[@kossa7532]

THIS. I second this.

[@itreallyhurtz4540]

Lol same

[@metaiicc]

Soyeon said she was inspired by Zootopia

[@kaylagr]

i love that

[@meimei5773]

kayla fr 😂

[@hanmira]

Yeah, I saw someone comment it reminds him or her of "try everything" lol

[@troop9444]

The movie of the fox with the rabbit? Hahaha nice

[@charlottepage7085]

So that's why I've been getting Disney vibes.It reminds me of High school musical

[@leonardocupon9911]

I think the reason why this song doesn't have a shock factor is because Soyeon worked on this song with Pop Time. Just like Zico's Any Song, catchy but it doesn't have a shock factor.

[@Cheese_Doggy12]

Csn you give me examples of shock factor songs?

[@yue1084]

i don't like the concept of a "summer comeback" in kpop cause it usually feels like a money grab that has nothing to do with the group's usual concept, but every year there are a few songs that actually feel authentic to the group. i think dumdi dumdi fits well with gidle's image, but still should've been a promotional single instead of a full comeback. chungha's play is a good example of fitting a summer song into artist's usual image.

[@newbiechu7024]

Red Velvet and Sistar are authentic summer groups.

[@yue1084]

@@newbiechu7024 true, because summer concepts have always been a part of their image, not just an experiment for their companies

[@stanloonaurfavesflop2901]

This isnt full album!

[@yue1084]

@@stanloonaurfavesflop2901 neither were hann or uh oh but they were still full comebacks. idle have a cycle where they release a mini album and then a single. i trust was the album and now we have dumdi dumdi as the single

[@newbiechu7024]

@@stanloonaurfavesflop2901 why is that a problem?

[@_iamasn_]

Really thinking on what you said, I think the biggest shock factor is that a cold, charismatic reputed group like IDLE actually managed to pull of a summer concept like DUMDi DUMDi... The fact that they keep on proving that IDLE is a genre, and don't limit themselves to one concept is appreciable... That being said, I believe IDLE's true roots are definitely in the charismatic concepts side, so trying out this concept once is good enough... But going on a Red Velvet style 'one summer bop per year' won't suit them... Then again, surprise me IDLE!!!

[@campaignresources]

My reaction was a bit different, because I was never a big fan of (G)I-dle before. I actually think this is their best song, and the best song I have heard this year. That chorus is killer.

[@kossa7532]

This song is so addictive!

[@ranaammar6729]

The reason why i stanned (G)I-DLE was bc their differenet concept the always come with something new and fresh i never get bored of them and soyeon damn she is just so talented i love her works she keep on becoming better and better i really enjoyed the song

[@rozeiro5]

I enjoy song, I got shocked by Minnie's look and also by Soyeon's rap., the beat is very catchy and although the song has child vibes like Zootopia/Madagascar or a kind of a jungle/oasis mix in the middle of a desert, is really fun and fresh for a summer song and it fits the girls personality somehow.

[@jaisommeil1790]

rozeiro5 Soyeon was actually inspired by Zootopia

[@chesed]

Reveluv here. I'm absolutely living for this song. So summery and fun! I see a lot of mixed feelings from Neverlands, maybe cuz it's not the norm from (G)I-DLE. But damn I'm glad they made this. The entire song is fun. I particularly like the heavier pre-chorus change-up and the soft bridge. And Soyeon's rap is fire.

[@dumpstacy]

this song grew on me so much than i thought it would ever be tbh

[@MakoMusicYT]

Same, when I heard the teasers I was like, yeah this one isn't going to be my style. But now I'm 100% "Turn up my summer bae"

[@hobihobi1563]

i feel like it's a nice reset after a heavy cb like omg... then when they drop their next full album the gap wouldn't be so huge and it's all thanks to dumdi dumdi in between. i feel like that's the main purpose of this whole cb, which is why promotions seemed rather rushed and the budget for the mv isn't too huge either. quite a genius move, if you ask me.

[@ivanjair7666]

Many neverland were asking for this type of song: summer concept, typical, catchy and gp friendly, and I think Soyeon achived it. It definitely sounds like a western style but that's what they were looking for. I'm not really a fan of type of concepts but this song has been growing on me, I actually like it and enjoy it. The MV for sure looks less fancy compared to Oh my god but I don't think that was necessarily cheap since they had to built up a replica of the place. In my personal conclusion, they achieved what they were aiming for: a catchy/typical summer song, not only through the song itself but also through the MV. I love the song.

[@yoghuuu]

It's still baffling to me how someone can be this hardworking tbh. I remember PD going on a short break a few weeks ago and they're popping contents here and there like ok, chill.

[@wizsunshine]

It's they're* and not king

[@yoghuuu]

@@wizsunshine whoops, sorry that somehow slipped my mind, i'll correct it. thank you for the correction! 💗

[@wizsunshine]

@@yoghuuu of course, no problem 💗

[@aegela]

how hard can reacting to a video be..

[@wizsunshine]

@@aegela harder than you expect

[@sashamente2036]

This group is the one to stan. So much passion. So much creativity, so much talent. It's impossible not to fall in love with all the members

[@ThKvhh]

I just love how (G)I-DLE's songs retain that part of what makes them a group. Also how Soyeon's lyrics are made with her entire love for the music, as a constant reminder of what she loves the most. (Personally, Oh my God is her ode to her love for the music, as the 'she' pronouns are her perception of the music itself)

[@althairkaba9185]

Soyeon said that she was afraid to launch this song because is a totally diferent concept for Gi-dle and she dont wanted to make a bad movement for the group but Soojin supported her and suport the song and here we are with the most Gi-dle's awarded comeback. For me this is not my type of genre or type of music but there's something different with this song there's a clearly gi-dle's influence in this song and i like it. is catchy and its a new concept for Gi-dle and im happy for that cuz thats why i love this group. The variety.

[@annafirnen4815]

I wouldn't say they didn't throw money for this MV since they basically built a set in Korea that is a replica of a similar place in California XD

[@ajmamora6332]

That alone takes alot of money lmao

[@kossa7532]

@@ajmamora6332 still cheaper than actual shooting in Cali

[@ajmamora6332]

@@kossa7532 well people cant travel nowadays so better build a set

[@kossa7532]

@@ajmamora6332 they cancelled their long awaited American world tour due to pandemia, ofc they wouldn't travel abroad just for the sake of shooting MV

[@tice3766]

building a mini fake set of one place and using only that one set the whole mv is pretty cheap and no money investment lol

[@roomofmirros]

Soyeon has proved that you can make a summer song without it being generic and typical .... big kudos to (g)idle

[@KallenSC]

Actually Shuhua got more lines in "Lion" and "Oh my God"

[@charred6683]

And Uh-oh as well.

[@newbiechu7024]

HANN left the chat.

[@leofeblanez]

Actually this is the title track that Shuhua has less lines

[@FrozenIvy]

@@leofeblanez latata and senorita are xd

[@stanpentagon6175]

But here she has a part instead of only adlibs or repeating a word

[@apples1bananas.]

I actually love this song more than “Oh my god” and “lion” but then again this fits more of my music style so i guess that’s why

[@misscorea5073]

Same, this song grown on my so much.

[@christinm6468]

"Wow shuhua has lines" 😂😂😂 i'm so sorry i shouldn't laugh but... hahahahaha

[@tanyaj8488]

I was surprised at this song from gidle since it didn’t hit as hard as their other comebacks, the song has grown on me but definitely not their best.

[@thespankmyfrank]

Same! It's probably my least favourite title track from them, but that doesn't mean it's bad. They just release such bangers that there's got to be some less good ones sometimes.

[@chocolatedonut6312]

I think they planned to be on tour with this song but it didn’t happen so we are left with this 🤷🏻‍♀️

[@newbiechu7024]

I liked that they got out of their comfort zone and release something that you can pop on your stereo and just jam out too. Especially the summer these days are bleak.

[@vip5hawol-deehirota]

Said the same. The intro of the mv got my hopes up actually lol

[@youdontknowme8503]

Im more of a hype song type of person so i actually really like this song from idle. Im a nevie since they debuted but a lot of their songs were not really the type of song id purposely listen. So this song was refreshing and one of the only ones id not skip when it comes on.

[@DominiqueNoel0]

I agreed with most of what you said. Personally, what got me interested in Idle is how different they were, theatrical, conceptual, so I'm hoping this is a one-off and that they go back to exploring different musical styles that aren't seen again and again in kpop.

[@JoolieJulie_]

5:50 Shuhua has a total of 9.8s of line distrib in this song lol, but soyeon compensated for it by giving her a good amount of screentime and mainly focused on putting Miyeon back to her main vocalist position this cb, so i cant be mad at that lol

[@GleeChan]

Miyeon and Soojin had been wanting to do a fun summer song for a long time, and recently so did Soyeon so she wrote DUMDi DUMDi. Even when it was done, Soyeon was unsure if they should go ahead and do it because it didn't sound like their typical style. Yuqi heard it first and liked it but Soojin absolutely loved it and championed hard for it. Soojin's enthusiasm for it gave Soyeon enough faith to just go for it. DUMDi DUMDi went on to be the most successful downloads/streams/views to date. (Personally I think LION is their best song, for the record)

[@rosey7574]

I really like this. It SCREAMS summer song

[@moonsmien]

someone said that the song is a typical summer song but it's not from this decade and i think that sums it up pretty much lmaO and although it is a new sound for idle, i think it's a type of song that the more you listen to it, the more you feel the vibe to it and like it?? soyeon wanted to produce a song that is catchy and makes you wanna dance once you hear it and i think she created just that

[@thealienburriedinroses]

I think this is a beginning to something new for them. I wanna hear them create their own sound. They were testing the waters and wanted feed back. The inspiration behind it is very wholesome, but the song lacks something as you said. I wanna see them try another summer concept but one that fits their sound even more than Dumdi Dumdi.

[@ellevehaler1758]

There are no words to describe how talented Soyeon is. She's just the best. I love this comeback, I edited out Yuqi's part and set it as my notification sound.

[@claire4654]

one of the best comebacks for me! the song perfectly fits my style and feels so refreshing every time i listen to it.

[@bella7162]

the best summer song until now i love it sooo much especially miyeon's lines

[@Slaphappy1975]

Minnie just might have the most unique voice in kpop

[@zackkology6824]

My favorite idle song I think. It's just so lively, it speaks to me

[@kayla.c2547]

Same it's definitely my favourite idle song

[@al2156]

While there may not be the '(G)I-DLE flair' to "DUMDi DUMDi", it's upbeat and it's energetic and it feels like the missing song from their last album. "I Trust" was somewhat low tempo by comparison so I'm glad to see a return to a more "I Am" sound. "Oh My God" was a good song and I was a fan of the dark, epic sound it had, but structurally it felt like a re-run of "LION". Loved Miyeon's voice on the chorus and bridge for this, she brings so much life and momentum to it. Soyeon's rapping is as impressive as ever (though not one of my favourites), and special mention goes to Yuqi on the buildup to chorus two. Her voice drew me into "LATATA" and she remains one of my favourite parts of (G)I-DLE's soundscape.

[@spritzy9188]

PD do you have any plans to do a listening party for Idle's I Trust? I'm telling you, the new songs on there are AMAZING. You've gotta check it out.

[@steftsoul6079]

This kind of concept really fits them imo I hope they make more songs like this

[@giereynoso]

I'm a Neverland. And when I first heard it. I felt like the chorus is a little bit underwhelming. I was like the outro should've been the chorus or hook.. Then suddenly. Soyeon said the outro of the song was supposedly the hook of the song... Anyways. This song grew on me after listening to it the 2nd time. And I can't stop listening to it haha. I'm addicted to Soyeon's rap verse and Minnie's bridge part and the outro 😁❤️

[@thezokil]

How can Gidle go from Latata, to Hann, to Senorita, to Uh-Oh, to Lion, Oh my God, and now Dumdi Dumdi, who the hell do they think they are changing their sound and style this much, RED VELVET?!?

[@thezokil]

On another note, did anyone else get a massive SECOND GEN. vibe from this? Like 2NE1 DO YOU LOVE ME?

[@newbiechu7024]

@@thezokil Yeah it kinda sounds like 2NE1 something would do for their summer comeback.

[@newbiechu7024]

G idle isn't like RV since they don't oscillate between two concepts.

[@chiihctm7731]

@@newbiechu7024 yeah they oscillate between 6 xD

[@ranaammar6729]

The reason is bc they are (G)I-DLE you never expect the same thing from them since the debut days i don't know why are you guys surprised

[@rlm502]

I had some similar thoughts on first listen, but after several more listens I realized that there is more than meets the eye.

[@sdrwjeon]

I cant help but when he said: "wow shuhua have lines" i laught so loud. We love you Shuhua bb, you'll get more in the future

[@cindih78]

FYI: Wooseok of Pentagon was singing in the background during the chorus.

[@jadeshepherd8627]

:O :D was this addressed in a vlive?

[@cindih78]

Jade Shepherd it’s shown in the credits of the song.

[@sabbirshuvo4201]

Okay, I wasn't as disappointed as you when you said, "Oh, Shuhua has lines. Hope, she has more!" cuz I knew that's what she was going to get but I'm happy she has lines at least and I don't see it improving as long as she improves her pronunciation. I'm a Shuhua bias myself but just ignore those aggressive Shuhua stans asking for more lines when she doesn't feel herself comfortable getting more lines! Soyeon actually said that it's more of a youthful song than a summer song. So, yeah, I could feel your discontent about something "missing". Soyeon was inspired by "Zootopia" when she wrote this, so maybe you can find something out of it!

[@kaitoshion8453]

The first time i hear this, i was reminded of red velvet's red flavor. It's the type of thing that makes me happy just by listening to it

[@OriginOfWaves]

I really like the song. Their voices never sounded better and Soyeon switching her rap flow on the fly is always a high point. That dumdi dumdi is addictive af. I think PD is right that this song doesn't sound like a kpop song and I think Soyeon is ready to step out of the Kpop mould. My prediction is that all future titles tracks from Soyeon will sound less and less Kpop.

[@freddynetto18]

This song is my favorite idle song either and to say that it doesn’t have shock value would be an injustice because it’s wildly different from other idle songs, and that in itself is the “shock”. Also many people say the song clashes with the desert setting but I definitely disagree. I think the desert is super fitting since it put an interesting spin on the summer concept we all know. It gives off the impression of “we’re not vibing on the beach but we’re still making the best of it together in this desert motel”

[@hanniefrei]

Its so summery lol. I love that Gidle dialed back with this song. The previous song was so intense and so this is a nice change

[@DHRMATH]

"Wow Shuhua has lines!" I know this was a joke, but Soyeon has been getting a lot of hate for the line distribution that I can't help cringe whenever I read o hear things like that.

[@atothezartothemy5625]

Sometimes, some fans doesnt really appreciate the song. They appreciate line distribution more. And the member's position on the group.

[@ajahneely3876]

Soyeon Yoongi I mean imagine shuhua is your bias and every comeback you hope for shuhua to have fair lines and not act as a feature.. it gets tiring

[@moonsmien]

@@ajahneely3876 but it's shuhua herself who said that she's still improving on her korean bcs before she got so much hate for not being able to pronounce them properly. soyeon always gives the members the freedom to choose their own lines and surely if shuhua's ready to get more then we'll see her sing more.

[@ajahneely3876]

yizhuo but it seems like her lines are decreasing, like from lion to dumdi dumdi it’s a big jump, you would think it’s moving forward not backwards

[@4thwav214]

Ajah Neely shuhua is still learning how to pronounce better

[@jaira814]

honestly had the same feelings as u in the beginning. it definitely felt like a stereotypical summer song. but as usual, the more i listened to it, the more i fell in love with the catchy tune. though, i still kinda think the mv was alright. you can definitely tell it was a more casual mv tho so i wouldnt be so critical about it. love ur honest review!

[@charred6683]

PD: Wow Shuhua has lines, hopefully she has more. (G)I-dle: *trollface.jpg*

[@janetjemi2271]

lol i was waiting for it eagerly..

[@MeteoricTube]

They choose to do Summer song that refresh and for their youthful. I'm satisfied this, I don't think Shock factor match with summer song. But I still have some Shock when they dance break at the end. :)

[@angiewuuu9660]

I honestly loveeeee this song. I was super duper shocked like you but then watching it again it grew on me. The song has deep value to the girls especially Soyeon and you probs can find the reason in other comments here

[@alexanderkeene6704]

This is my pet peeve with kpop reactors. Whenever a group puts out a song with a western theme/style/concept, it's immediately dismissed as "this doesn't feel like a 's song at all" because it's not kpop-style production even though it still has the group's style conveyed in the song. Kind of a silly mindset IMO. And Latata doesn't sound like a summer song. It's playful yes but in a more silly/childish way compared to normal summer songs. I think PD is too obsessed with a Latata 2.0 that his reaction to this song is too jaded. EDIT: some spacing/spelling

[@supriyajaiswal468]

and most of the time the artists don't even know what they are going to sing

[@zibbitybibbitybop]

I'm actually OK with not having a jarring transition between the prechorus and the chorus here. Sometimes K-pop goes overboard with the changeups, so it's nice to just have a song keep that steady ramp-up of energy for a change.

[@frommars8247]

One of the best Kpop reaction i watched so far.

[@johnflynn2427]

Yes and Yuqi looks great riding in with her yellow jacket. Also this is another Soyeon masterpiece

[@BABYMONS7R.OFFICIAL]

Soyeon-Leader, Main Rapper, Main Dancer, Vocalist, Center, Face of The Group Miyeon-Main Vocalist, Visual Soojin-Main Dancer, Vocalist Minnie-Lead Vocalist Yuqi-Lead Dancer, Vocalist, Rapper Shuhua-Vocalist, Visual, Maknae

[@squidneedsalife8587]

Yuqi is actually face of the group.

[@dodjimario]

Thank you for your reaction! Always enjoy hearing your opinion! Especially with I-DLE.

[@lifeasanevie]

Actually, when I read that they we're going to do brighter concept I didn't know what to expect as I wasn't sure if it was going to sound like LATATA or Senorita that is my favorite song of them. But I ended up so shocked because it sounds so different yet it still has an IDLE touch. It doesn't beat Senorita as my favorite but is such a refreshing and uplifting song.

[@superv5458]

I love his reactions, he is so honest with the fact of the song

[@johnflynn2427]

Oppa Mike grandpappy of I-DLE's Neverland loves all of your reactions especially (G)I-DLE ones. Personally I love this fresh and fun Western concept MV

[@Adawing]

I'm obsessed with this song and the live stages !

[@slendersicecream]

Thanks for your analysis PD! Stay safe

[@nanon7392]

i can’t even describe how much i love this mv

[@arelyreyes2042]

I fucking loved yuqi's scene in the second verse SO MUUCH SHE LOOKS SOOOO PRETTY😍😍

[@isaidmoveout7654]

I really have nothing against the song it's super catchy and I love it so much it's not boring at all it's something you will always listen whenever wherever and Im gonna cherish this song so much because prolly (G)I-DLE won't do the same concept it's unlikely for (G)I-DLE to do something fresh maybe they reconsidered doing something fresh cause it's summer anyways stan (G)I-DLE and stream DUMDi DUMDi

[@gogojojo2718]

i always wait for your videos to drop because you explain things so seamlessly and say the things that I CANT put into words. also, can’t believe I’m this early for once

[@babette5918]

I loved how those hard horns come in to start off Minnies first part. I love Soyeons fun and "windy" rap verse. I love Epic Idle but if all of the songs are epic then pretty soon nothing is epic enough.

[@milkyway9004]

I got a notification and I got too excited so I clicked on the like button before even watching it but then I saw it was uploaded 11 hours ago. T.T

[@midnightyouth9942]

100% agree with the part of “the transition to the chorus is so seem less”, cause I really confused when the miyeon’s part came, but overall IT’S SO CATCHY, lov it

[@nazianaeema649]

Yooo how is PD so good at predictions. I'm a regular watcher and I'm always so baffled at how accurate his predictions are of a song before he listens/watches it. This is probably like the 100th prediction that he got right. WHAT A GENIUS.

[@1anna1]

It's like in the complete opposite of the spectrum compared to Oh My God. The video doesn't convince me too. The song itself has good parts, I wouldn't turn it off if it comes on but I also isn't my first choice if I want to listen to music

[@ameliahoward9861]

i love how gidle have so many different concepts.

[@matildeachemann4314]

This song actually reminds me of Minzy's "Ninano". The concepts are very different but the instrumental and the melody are quite similar in some parts. I'm not saying that they copied, just saying it reminds me of it.

[@BonjourTwice]

Twice, G-Idle, Blackpink, BTS were the concerts I would have went to. Sad 2020

[@atothezartothemy5625]

Why this is me 😭

[@dagmar.m]

The teaser didn’t sound exciting to me but first listen I was so surprised! I loved the low dark bass pre-chorus (Yuqi and Minnie) and the first part of the chorus Miyeon is AMAZING on, lastly the choreo for the dumdidumdi part is very fun and catchy. I think this is a song (G)-Idle needed to put out, the sound is very distinctly them but it’s also very approachable 👏

[@lilianabruzual2627]

was waiting for this!!

[@CallMittens]

Agree with some of the comments here, especially about the intro. Wish they used the concept for a future title where it's influenced by a b&w Twilight Zone inspired mv. The song could have a very 50's swing inspired sound, I wanna listen to how Soyeon manages a swing/jazz/brass sound

[@yan_dre]

I heard someone say it was like a promotional music for like Pepsi or Fifa and I couldn't agree more. The instrumental on the first verse sounds like something you would play for a football game ad, like Shakira.

[@LSP_-yj8vk]

This song really reminds me of Spica's Tonight in a good way

[@vashthafellomen816]

It has that sound along with Black Eye Peas’ I gotta feeling.

[@TheOGMrMarvel]

I thought that toooooooo

[@hypemankhail]

Duuuuuude!!!! I literally said this during the video! Ugh. Tonight was such a bop to me, I’m sad SPICA never reached the buzz they deserved.

[@nekopii]

Woo! I was waiting for thiiiis

[@affey]

Something felt off with the video the first time I saw it. PD, it reminded me of what you said about Cignature's NUNU NANA video where the pace of the video didn't match the pace of the song. I felt that here and it affected my first impression of the song. Once I saw the performance video, I really started enjoying the song a lot more.

[@thespankmyfrank]

I agree! Especially the part with the bubbles feels so off sync, like you can't really take in what's happening. I also wish they'd followed the story of the intro. Their performance definitely makes the song better.

[@cptkoby]

Well according to history, music was brought to korea by an american missionary. Even in the begining of revolutionary history of kpop, the three pioneers of modern kpop SM, YG, and JYP incorporated many western music elements and genres in their musics. So for me it's all just the same musics but in korean way with that kpop idol culture.

[@OpinionatedMatt]

8:09 I totally agree, the first time I listened to the song I already envisioned it having like the standard 2 weeks promotion. It's just a summer song, in August on top of that so it has to have a short life.

[@Pinsonneaultmotorsports]

I’m very happy that my country is well known for for this group

[@dilanhos2499]

"Wooow Shuhua has lines" 😂💀

[@clarisseanndalangin4929]

love the song💜

[@CarlaIrene]

When I first heard this song, it reminded me immediately of Shakira's Waka Waka (This Time for Africa)! When you mentioned the Latin beats, I think that's exactly the influence!

[@valeriarazo3338]

Shuhua doesn’t have as many lines as I hoped but she chose her lines and she delivered them flawlessly, sadly there are people making fun of her Korean despite her being apart of the foreign line, and recently a radio host mad fun of it which doesn’t help bc she was starting to feel confident and then that happens hopefully this doesn’t affect her in the future when it comes to singing

[@goldsourmix]

I like your analysis.