The Kulture Study: ITZY 'Mafia In The Morning' MV REACTION & REVIEW

[@formoftherapy]

Comment.

[@joaopedrobezerra2307]

it’s true.

[@cmillbekem771]

I agree with you the mv is on its own level!

[@rikkikarrylmabayo2504]

Love this comeback! The 30 min review felt like 5 min

[@Grrness]

Comment on the comment.

[@roses_are_rosies-g4h]

ur thumbnail is fire

[@HellFuryHLW]

Yuna... not even 18 years old and already so confident. She killed this

[@ouju]

This is her era😍

[@Diordollies.]

@@ouju it really is! she ate 3 era's in a row her,impact😍💅🏽

[@confused7970]

She's that young!!!! How old are they?? They definitely look so young but i didn't expect them to be that young

[@caddythanks6712]

@@confused7970 lia is oldest and she is 20 [ turning 21] in this year. all the members are btw 17-20 . the youngest member yuna is 17 , ryujin is 20 but younger than lia , chaeryeong is 19.

[@x.mono.x4011]

shes not...18??...I wow.... i ... need to get my life together

[@aneetababy1559]

*The way the mv was edited reminded me so much of God's menu and back door(the transitions, lighting and everything).Then I found out it was the same person who directed this.*

[@HellFuryHLW]

Yeah, same editor as gods menu and all in. He also edited an nct song and others

[@datcoolassboi3461]

Literally the director is a freakin legend

[@aneetababy1559]

@@HellFuryHLW Gimme Gimme was the nct mv he directed right? I could tell right away that it was the same director.

[@aneetababy1559]

His name is Bang Jaeyeob btw

[@HellFuryHLW]

@@aneetababy1559 yess thats the one

[@roseoftheday582]

FINALLY SOMEONE WHO UNDERSTANDS THE CONCEPT OF THE SONG!

[@p3030134]

Why has no one understood this? I have been very baffled. Especially people saying that ITZY is promoting criminality. Like, come on guys. lol

[@christal4117]

But is there actually anyone who doesn't understand concept? Esp if they follow any kpop group, they had to come across the Mafia game.. the reference is quite obvious...

[@warisss8415]

Yes i was so sick of people not understanding

[@got7friendzonesahgasesinth899]

@@shreksmeatballs9435 hahaha naurrr 😂 I love Kick It😘👌

[@p3030134]

@@shreksmeatballs9435 we will all happily get kicked I am pretty sure ahahag

[@TDG2310]

That fire scene was so badass

[@beniedebieber]

My favorite OMG

[@azure4899]

Yes, it gave me goosebumps for how good was it

[@mochitushy]

There's almost nobody talking about this scene. It's powerful, it's badass, it has contrast, the framing is on point, the choreo is insane. It's imo the most powerful scene that I saw in k-pop!

[@atsuki18]

Sad we didnt get much of it even in the performance version ugh I hope we see them in fire stages during MAMA

[@davs.ketchup]

Stages don't emphasize this part enough. A lot of them zoom in on a member. Wasted move.

[@alba_jm]

Lmao "Think about a drinking game without the drinking" you mean a GAME(? 😂😂✋💀

[@formoftherapy]

Shoot you got me

[@alba_jm]

@@formoftherapy we stan 😌✨

[@ELmayberry]

😂😂😂

[@dalbitt]

Yuna really woke up and chose violence. (Pun 100% intended)

[@nattt3842]

did she wake up.....in the morning?😶

[@luciamarianisantucci7512]

@@nattt3842 who knows? 😳

[@SakaiSteven]

@@luciamarianisantucci7512 Guess Who?

[@jadeshepherd8627]

@@SakaiSteven will she show you? NO

[@kurtyyoww3662]

this comment is just 😂

[@Acsv122]

There's people actually criticizing the lyrics, those people probably don't know anything about the Mafia game lol. If you know the Mafia game and you read the lyrics, man, it's genius, they interpret the game perfectly

[@baxstar1699]

EXACTLYY, there was an acrostic poem line, mafia game terms, and even relating it to a love story, its just so clever for me

[@ELmayberry]

yesss 👏🏽👏🏽

[@yesno8785]

I don't like they lyrics because they weird regarding the English + the random laughing.That what most people who don't like the lyrics are talking about from what I've read. The lyrics can make sense and sound weird.

[@baxstar1699]

@@yesno8785 theres like 2 parts that had random laughing, and the english is not that bad???, theres even barely any english except for the chorus which is fine since thats not the WHOLE song?, if you actually would look into the other lyrics, like at the bridge where theres an acrostic poem with MAFIA (which is genius), references with the mafia game (Night time, day time, time to vote, yesterday night) those are mafia game terms, if youre a fan of the mafia game, you would love this song since they reference it a LOT and they even relate it to a love story

[@yesno8785]

​@@baxstar1699 Like I said, the lyrics can make sense but still sound funny. I understand the lyrics, but that doesn't really make the song better to me. I like the boy group inspired concept a lot, and that's the one thing I liked about this comeback. They were experimental and the b-sides are nice too. I found the English parts thrown in to just sound awkward + the ring-ding-ding and the laughing at random times doesn't really help the song in my opinion. Plenty of the song has English in it. It's not a rare occurrence. People need to keep in mind that most of International fans of course do not speak Korean, and companies know this when creating song lyrics. Those are going to be the parts that stand out to I-Fans the most. To me and many others, the lyrics are pretty bad in regards to the English. When I first listened to the song, it just didn't sound right. Especially compared with the "talk rapping" which prolonged the amount of time I had to listen to it. I think JYP should have done better with the lyrics and had the song build up to something because the song was flat. They should have had Lia hit a high note at the end instead of Laughing which would have been great! In fact, the pre-chorus was my favorite part because it was a change of pace.

[@ivynajito27]

I'm not an avid fan of ITZY, but this era made me appreciate Chaeryeong more.

[@darkstorm08]

There's a probably 5 seconds of Chae in the live, between yunas second rap and reji 2rap SHE'S GOLDEN and her hair is perf chech out her fancam with her hair down

[@ivynajito27]

@@darkstorm08 I could listen to that pre-chorus with Lia all damn day.

[@r1yoo]

I’m not a stan but the song made look into them, I’m a stan now lol

[@shinryujinanswermycalls6648]

I'm happy to hear that, Chaeryeong is such a gem both as a performer and entertainer. She is extremely talented and naturally funny and has an enjoyable personality, she deserves much more love and credit

[@colby_247]

Thanks for appreciate Chaeryeong!

[@darrielevangelista]

Can we talk about PD-nim’s setup? The ambiance???? The aesthetic??

[@formoftherapy]

It’s ass because I’m getting ready to move but thank you for saying that!!

[@brocchan6081]

@@formoftherapy HOW MANY TIMES DO YOU MOVE

[@poopoopants7904]

@@brocchan6081 💀💀

[@hamham1498]

the setup looks _crispy_

[@onceatiny5738]

@@brocchan6081 LMAO

[@drew1944]

Lia really shines this era, that bridge, she ate that!

[@christianravana3008]

Lia Wreck me this comeback and Yuna too (btw I'm Yeji biased)

[@ItsChevxJohn22]

Periodt

[@hederlisa]

Her vocal was so crisp. It cuts through the beat when she sings. Really awesome.

[@girlwithluv-multifandom]

@@christianravana3008 Literally same! I’m Yeji biased but it’s definitely Yuna and Lia’s time to shine.

[@pinkkanpriyankamaharani4464]

The glow just ✨🥰

[@lvitn7635]

yeji is the industry‘s all-rounder. main rapper, main vocalist, main dancer

[@라이언킹-q7x]

Visual

[@ceci_sph]

so true, she's so talented

[@carolj.3682]

Main vocalist?

[@caratjoy8586]

And she’s the leader lol what a queen

[@annielovesmusic6348]

Main rapper? Main vocalist? Whaaaat?

[@noone-qx2kn]

You killed the thumbnail like a mafia

[@jaredfource]

Hey PD! Not sure if you noticed but they have an acrostic poem lyric section on the bridge with Ryujin saying the "Mafia" syllables behind Lia's singing. Ryujin: "Ma" Lia: "machimnae" Ryujin: "Pi" Lia: "pihal su eomneun" Ryujin: "A" Lia: "achimi wa" Edit: I just thought of pointing this out since its a nice little detail

[@mans5676]

Even I noticed it. I didn't notice it first . But as I kept listening to the song I realised it

[@xxhijimaxx]

That’s what Ryujin meant when she said “Mafia” is like an acrostic poem

[@darkstorm08]

I would have NEVA noticed

[@tinpdulaaa]

I didn’t notice this! Omg, thank you for pointing this out. Very nice, indeed. 👌🏽

[@GreenGremlin07]

Wow thanks I really didn't noticed it

[@leonardogeorgete112]

Ryujin’s facial expression are GOLD! She’s such a queen.

[@raprilc2]

Netizens "you won't like it PD" PD " omg...this is one of my faves" Lololol

[@enricosison2420]

the haters just lack taste

[@han_js598]

They must feel sad cuz pd didnt think they same way as them🥴

[@jcassidy13]

Can't get over how good Lia's vocal tone sounds on this. And the way this choreo spotlights each member is amazing too - the Yeji "yeah yeah!" head shake, the Chaeryoung fire scene, practically every bit of Yuna sass, and then there's the "haha!" from Ryujin on the end of the second verse. Great video, so much personality.

[@Musketeer009]

I love Yeji's rapping tone. She has a great voice.

[@ellyelyka968]

I've never seem editting this crispy since God's menu

[@yellowmesh7821]

Its made by the same director and production company 🔥 jype better keep them around and gibe them big bicka for their amazing work

[@suiim_jpn]

Back door and gimme gimme say hi

[@coolgirl123452]

Yuna is such an amazing performer man like most of the itzy fandom is sleeping on her. Yes she's popular, but people don't understand for such a young age, she's literally performing as if she's been a senior in the kpop industry for like 20 years lol. This girl has SO much potential and I cannot wait to see her flourish. I'm so excited for her because she's killing it!

[@mistahmoogle]

I really love how Ryujin ducks at the end of the first chorus and turns into Chaeryeong. Really plays into the Mafia / Guess Who theme. There's tons more examples of little details like this in the music video that really get me.

[@serendestiny7574]

pd : ryujin added the cherry on top to that chorus me immediatly : REALLY REALLY ME I'M THE CHERRY ON TOP YEAH

[@mariannaa.4138]

AAHHHHHHHHHH THAT'S TRUE!!!!!!!!!!! RYUJIN IS HONESTLY THE CHERRY ON TOP

[@johwi33]

my mind went the same way lol

[@colouroftherain3241]

Ahaha SAMEE!!!!

[@serendestiny7574]

@@colouroftherain3241 it's THAT iconic 😁

[@manuelilass]

yuna was like "Imma steal your heart" well maam you are right my heart is completely yours now

[@shadxwslash44]

Honestly Yuna was the one who caught my attention when I've seen ITZY for the first time in 'ICY'. Then she ended up being my ultimate bias, not just because of her likeable personality, but also because she is my age, and it's kinda surreal and fascinating to see someone so famous who could literally be my classmate.

[@veronicasantimano7657]

You're a korean dude who lives in america which makes you like the most relevant person to actually give reaction to this song. You're have an amazing voice too. You're bias to itzy but who is not they're fucking amazing

[@ot7biasedmashups]

Don't you just love how they went from teen crush to girl crush? I'm glad that I fell in love with them ever since the DALLA DALLA teasers came out.

[@aasteroids1952]

honestly i kinda miss their teen crush concept but i feel like jype really wanted itzy to have a girl crush concept ever since the beginning, they just needed to ease their way in, probably because of the members' ages

[@ot7biasedmashups]

@@aasteroids1952 I kinda miss the IT'Z era too, it was SO iconic but I guess we'll have to let it go xD better than them running out of ideas

[@kentingz]

@shuxu posse see the thing is, jyp is the one who made this song so it has nothing to do with the division and how they gradually got comfortable. idk what jyp did, but from a well known cute concept producer, this girl crush song was something out of his comfort zone and he killed it imo

[@mitzypooh4643]

@@kentingz nO jyp adjusted the instrumental, for me the demo inst., Is so much better than jyp's version and added a weak rap line ugh

[@sumayrasultanji2512]

The pre-chorus is beautiful and the bridge too when Lia sings... and the dance is amazing, but it's not one of those songs I'd enjoy listening to on repeat, it's just a fun performance to watch.

[@ot7biasedmashups]

It's funny how that's different for me xD I can listen to it all day long

[@vince2778]

Feel the exact same the pre-chorus has such a nice sense of momentum, Lia was amazing during that bridge and the choreo is ridiculously good even for them

[@sumayrasultanji2512]

@@ot7biasedmashups that's why we all love kpop... A vast variety to satisfy everyone 🐱

[@hcoy32]

I def really like this revamped version kzbin.info/www/bejne/pGKwf6V7q6eonJo

[@darkstorm08]

I can't listen to this more than maybe 5times a day and never on repeat..... Its good but to kuch will hurt my ears

[@dianakr191]

4:47 Chaeryoung giving Shakira a run for her money

[@morgansaaf-white]

We stan Chaeryoung hips world domination

[@juniperkingston9901]

Her Hips don’t just lie they are SPITTING FACTS IN OUR FACES

[@Moloch68]

This is so different that I get why people are put off by it. But after a few listens...I love it. Really is up there with Wannabe and Not Shy for me. They're growing up and can't do the "teen crush" thing forever. This is a good transition into a more mature sound. If people can't get with it, that's their problem, not Itzy's.

[@blueinblurr]

I just hope with JYP groups, they will not go into a mature sound and never go back to previous sound. I mean, I already miss Twice's cheerful songs. I just hope JYP realize that once you change sound it doesn't mean that you can never go back.

[@luz2299]

To my, its too soon to grow their concept

[@croatiankpopfan7709]

@@luz2299 true, but people would then bitch about ITZY having the same songs, concepts, choreo etc. The girls are “older” now so slowly transitioning to darker concepts is kinda cool it worked so well w Twice. (Fancy & Feel special...) I have to add Twice came out with many cutesy songs for a longer period of time since it was their staple and “trend” back in the days. Since ‘19 it seems like girl crush is so much more popular, maybe the cute concepts will make a comeback in 2022 who knows 😁

[@luz2299]

@@croatiankpopfan7709 people will ALWAYS bitch about something

[@charred6683]

@@luz2299 I think that's a line from the bible.

[@lvitn7635]

YEJI KILLED ME THIS ERA

[@yani674]

Me too

[@moonlightbae7015]

also yuna omggg

[@ceci_sph]

samE

[@christianravana3008]

Actually They all killed us this era

[@onlydbrasko]

Yeji's fierceness is perfect for this concept.

[@gracetesfaye8330]

I honestly can't believe people didn't like this comeback its ALL of there era's!! Also please check out Wheein's comeback 'watercolour'

[@Rushlife5]

O I heard a lot of people saying this is their favorite era

[@glitchhidef97]

@@Rushlife5 And I saw tons of comments saying the opposite. 😅 At first I was like 'That's a pretty weak title track for ITZY.", but now I really really like it!

[@rere9991]

The song is trash so no wonder a lot complained...... the concept & music video are amazing but the song 💀💀💀

[@andsprite7071]

The music video was fire though

[@koo5528]

the song wasnt that amazing but the mv and choreo made it better

[@isiaadiel3468]

I love that this song is a reference to the game Mafia, especially as a tabletop player that has played werewolf, the western equivalent. This inspired Among Us as well. It's a good song but the song theme is so fun.

[@emiemeo360]

I am totally Chaeryeong bias and I thought she rocked this concept. The red hair looks awesome, her dancing looks amazing as always, and her facial expressions have gotten better with each comeback. Even on variety shows, she is more confident and less socially awkward (adorably) than before. I also agree with you that this confident and badass concept fits Yuna the best.

[@pineapple21723]

Yuna's long black hair adds to the Mafia Vibe

[@klarenz8615]

Some fans dug deeply into the concept including the new logo for this comeback; Some of their actions/poses/lyrics resembles a Gumiho (nine-tailed fox myth creature in Korea). Gumiho apparently trick men by appearing as a beautiful woman, and capture their heart (literally) by night time. If you connect this to the lyrics, logo and their choreo it'll make more sense other than the mafia game. I guess that's one of the explanations for the badass concept. ps: their logo looks like a fire from fire hazard signs but if you look at it closely, the logo actually looks like a (?) tail from behind, nine tiles if you count 'em.

[@Jesssoop]

Their best MV to date !!! So clean with the transitions on god ,,,, plus the song is SO good

[@miarios301]

periodt

[@xiomara4362]

It was ryujin and Yuna in this one for me. They’re just aaaall so good though. Such a solid solid group. These JYP girl groups are unparalleled!

[@jimin-ssi7256]

That Ryujin and Chaeryong part - you all know what I’m talking about

[@dreamsoda897]

There's just something about Yuna's voice that makes it so memorable

[@Zunho98]

Mafia in The Morning is definitely becoming my favorite title-track of ITZY! No rookies, no more! Like you mentioned, the kinda old school kpop style (early 2010's) is just so nice to hear for me.

[@paulapeach]

In Spain we call the mafia game "Lobo" wich is wolf in spanish, or "Pueblo duerme" wich is something like "town sleeps". Instead of the mafia killing the citizens, the wolf is who escapes at night and kills the citizens in their sleep.

[@leeknowisgod6053]

yesss, i love pueblo duerme

[@frasly8411]

Also in Italy! It's 'Lupi e vassalli' like 'wolf and vassals'

[@Amabyron25]

in france it's loup-garou

[@AmadanMath]

Also in Japan, jinrō gēmu (werewolf game).

[@skyem00n59]

in the czech republic, we call it městečko palermo (town of palermo), no idea why.

[@agatahighstein]

This still isn't my favorite Itzy title track, but PD helped me appreciate it better with this video. Their excitement is infectious, and their explanations of exactly what is awesome helped me appreciate those parts more.

[@byelmoreira1690]

Yuna really stood out on this, she never wrecked me untill Mafia! I'm in love with her in this comeback, she always have been incredible but now, man! 🤩 And yes, I really wanted Chaeryeong more center positions but we are almost there, since Not Shy

[@rafamezetti2259]

Im not crazy for this song but the music video, the dancing, the looks and the vibes are on point. The girls killed it

[@JamMaam]

Yes, Yuna's part in the opening is very Cardi B Bodak Yellow

[@ayymayy0104]

I absolutely *love* this song. It's way different than the other title tracks which is a good thing because the previous ones had similarities. I didn't have a bias in ITZY before this because I didn't really follow them, aside from their title tracks, but now I do. *My bias is Yuna.* She wasn't lying when she said "You are gonna love me"

[@ot7biasedmashups]

I love it too. I'm also glad that not shy started this trilogy because after the "IT'Z" trilogy it was weird to have a song with pretty much the same production throughout. But we got a summer song that is easily catchy and gets us used to the new style. Oh and Ryujin stole my heart in DALLA DALLA but I can't quite say that she's my bias because they all keep wrecking me.

[@NoxNovak]

I wasn't following before this comeback either... I basically became a MIDZY overnight cause I only new Not Shy from them... but Now I've listened to all their albums and added most of their songs to my playlists, I've learned their faces and names and watched variety shows to know them better-- Ryujin and Yuna are my biases (2Shin/RyuNa biased) Chaeryeong and Yeji being my bias wreckers u.u

[@datcoolassboi3461]

2:37 i dunno why but IM OBSESSED WITH THIS LINE

[@lillyyip5728]

I feel like the hand work on Yuna for that part hit harder for me. 😂

[@NickaLah]

The "sumnida" sounds like a creepy child's game actually, lol. Also, spot on with American music and why I'm not drawn to it overall for what seems like a decade now. My hubby and I hate how monotonous it sounds... but this song used just the right amount to get me into it that style when it's not incessant.

[@apapaputrh]

yuna and lia really impress me in this comeback

[@accipitermagna7104]

a true 10/10 yes yes and yes, everything connects with each other and flows smoothly, video and editing is on NEXT LEVEL and the choreo is immaculate

[@byssche1034]

The director is Bang Jae Yeob. Same with SKZ God’s Menu, Back door. NCT Gimme gimme. That’s why it’s so good and bad ass.

[@mikaimpact_]

i feel like the kind of rapping parts that Yuna and then Yeji in the 2nd verse do are very similar to cardi b bodak yellow. PD mentioned it being western inspired too and the first time i heard the song i literally started humming bodak yellow even tho ive never heard the full song, just that part is so catchy and memorable its kinda impossible not to think of that song when yuna and yeji do their parts

[@andsprite7071]

Oh my god thank you, I knew it sounded familiar to me but couldn't remember from where it was

[@ArisaW]

Yeah! I think Yuna has definitely grown so much and has gained so much confidence since their LA tour stop. Yuna seemed more shy at the time and wasn't as confident probably due to the language. This song and it's lyrics also definitely fit Chaeryeong well because of how playful she seemed with her members as well. I had no idea until the tour as well haha. I had a lot of fun watching this review, thanks!

[@debow5042]

THIS COMEBACK IS PERFECT !! ITZY never stop to impress at each comeback. I though no groups could be as fierce as blackpink....but eh I guess Itzy achieved it !

[@aven9400]

the last chorus dance move with them in front of the fire is so badass like omg

[@christoferstevan8465]

You having an eargasmmm... I never heard "WOW"so many times from you.. I think this comeback is Bomb too!

[@certifiedflover]

Lia looks stunning i’m in love 😭

[@trellbell]

THANK YOU!!!! This is my favorite Itzy comeback. The girls slayed this and I LOVE that they went this route with the song. Its different then everything we are hearing.

[@alexss3661]

I'm not a Midzy but Wannabe was the only song I would listen to until this comeback. I didn't expect this powerful and badass concept. If this is ITZY's glow up, I'm very excited to see what they will bring us in future comebacks.

[@telur_dadar]

this background is so pretty PD! and honestly all I could see in this comeback is Yuna, damn that e-e-e-e part is so good n addicting

[@OpinionatedMatt]

Chaeryeong has a distinct "catsy trait" in her

[@scarymarie07]

I knew PD wouldn't disappoint with the reaction. While there have been mixed feelings with the song (I personally can't stop listening to it) we should honestly stop and appreciate the fierceness of this comeback not just in the visuals, face expressions, but the vocals and raps. My god! They embodied this concept! And if there are still complaints at least praise them for going all out with it.

[@zheke_music]

*i swear PD's thumbnail are GOD TIER and a wallpaper worthy* 😍

[@kafan439]

Great reaction video. I actually can't remember a song that grew on me quicker than this one did from my initial viewing. Another great song for Itzy.

[@connie2406]

Can we talk about Lia's part? because she KILLED it! This songs suits her vocals so well, and I felt she finally shined.Also her dancing looks more confident. Thank you Pd for really understand the whole concept.

[@strngenchantedgirl]

It’s 100% next level. For me I feel like they’ve finally achieved their full potential. I’ve been waiting for this. Not shy was almost there for me but this is it.

[@vrnz9]

I'm glad you liked it PD!! In my opinion i think this is my favorite title track from them. I also agree that Yuna did shine in this comeback, she pulled this concept off. Thank you for reacting!

[@icy2746]

this made me understand the concept and appreciate the song more lol awesome review as always!! I agree that Yuna stood out the most in this comeback!! the quick face switch suited her so much it's like she's a whole other person this CB. i was surprised you mentioned ONEUS... which means Black Mirror review soon? Love the song.

[@mothylaced]

yuna was just... ahh. especially her first verse was so good ahhhhhhhhh this song has been stuck in my head. also, this was lia and yuna's era

[@hal0dude7]

Man, what an excellent review. I've only recently gotten into K-pop and I've been obsessed with this song, I've come to realize that the badass concept is just my weakness big time, and you hit the nail on the head on so many points about why I love this so much, the music, the video, the dancing, the acting, everything.

[@dmdiqi8773]

Damn bruh the thumbnail 👨‍🚒🚒🔥

[@geliclouds]

THIS IS SO LIT OMG WHY ARE PEOPLE NOT APPRECIATING THIS 🤧 im a blink but im starting to look forward with itzy if this keeps up ✨💕

[@ouju]

Yuna ate this comeback and I love your thumbnail😍🖤

[@najlaataleb]

I wasn't a fan of the song at first but now ... it definitely grew on me alot and i can't stop singing it of how much it stuck to my mind !!

[@scottlouis]

I’m a ONCE and this song is making me look into the little sister group now. I’m looking forward to getting to know these talented ladies. An amazing song! I’ve had it on repeat along w Kura Kura!

[@ellak5871]

Im so glad u likes this song, i have seen so many say they dont like it, those are the people who listen to half the song and then give up, i wasnt that impressed by the song by first listen but the more i listened the more i loved it, absolutely a 10/10 maybe even more, its very much my taste

[@feboss7248]

I don’t understand how people don’t love this song, it’s been stuck in my head since it’s release!

[@kpopcougar6832]

Thank you so much for putting this song in the conceptional perspective for me. This is what I love about 3rd, 4th generation artists and reactors...they all go deeper, let us know the meanings, traditional splashes and lyrics, so we can really connect. I love Icy as well...I actually love all of Itzy's title track songs.

[@alicesus3863]

I honestly think Bang Jaeyeob is out there on his way to become the biggest Music Video director, his videos have been just insane so far! (ex: Stray Kids God's Menu, NCT 127 Gimme Gimme, etc.)

[@mq6845]

!!!!!

[@tamarlevy5949]

chaeryeong makes this dance look absolutely incredible watching a fancam of her or the weekly idol video of her doing the choreo alone is 100% recommended

[@tori4730]

ok but what really brings this song to the next level imo is Lia's vocals, her voice is amazing, she used to be my least favourite member (doesn't mean I didn't like her) but it's like she trascended, this song suits her vocals so much

[@kurtyyoww3662]

I've been waiting whole week for this reaction and it finally come😭 We believe in PD's supremacy✊

[@emelylynx]

ITZY is on a whole other level 😈

[@yellowmesh7821]

I can't choose their best title track ..its impossible... They are all AMAZING

[@miarios301]

i just love how everytime itzy do title tracks thinking " out of the box" and are so fresh! they always own every concept so well. i really liked this song and i love seeing their evolution/exploration every comeback

[@Alena-cq1ze]

When I first saw this mv and noticed the editing, I knew you would like it, especially that Ryujin cut!

[@haruu4342]

this is probably the most epic thumbnail he has ever done

[@pinkiepiereincarnate2291]

Someone on tiktok said this is Itzy's Signal era and as someone who adores Signal I completely agree ✊🏽

[@masiniskeretamalam4854]

those who didn't like Signal is tasteless..ㅋㅋㅋ

[@LoveHedgies]

I’m not sure if I’m a fan of the song. I love their previous titles, but their stage presence and dancing is next level in this. I can’t stop watching the mv

[@look2-book-iv4uk]

yuna killed this and she's my favourite 'im the mafia' line. literally my bias now

[@yjas8904]

I love how I didn't notice anything until I watch it with PD

[@luvneojen]

I’m obsessed with the editing/transitions/camera work also love lia in the bridge

[@daiana.4d65]

Yuna: shushes PD-nim PD-nim: alright I like it so far

[@DontCallMeEdith]

Chaeryeong was so amazing in this, and I genuinely hope people start paying more attention to her, I've always loved watching her just do her thing and just absolutely own it. And the fact that I feel like she's an overlooked gem makes her even more badass in my eyes

[@NiclasKPop]

This song is an easy 2021 SOTY contender atm for me, no idea how people that may dislike the sound can deny the quality of both song and video production. If this doesn't receive several M/V of the year nominees at Awards later this year then idk honestly.

[@Elsi-Music]

The song production is the main problem. Musically this song is poorly done. The instrumental is empty and the chorus lacks any sort of unique chord progression. It’s a no for me

[@vincentdolido5437]

A min into the video.. even though you were told that you're not gonna like the song... i knew you will love this because this video is freaking 30min video....

[@kisxie0907]

waited for so long for this just to see pd's reaction to ryujin's transition in the second verse cuz i know he likes those things. yep... was not disappointed

[@StephanieMRM]

I cannot get "You are gonna looove me" out of my head

[@najlaataleb]

" Can i sign up for this criminal organization that ure starting ?" PD got me dead on this one 😭😭😭

[@pleasemyytcommentsaredumb.8189]

I REALLY LOVE IT IT HOLY- for me this song WILL absolutely will get better over time, i can see myself liking it even moreeeeeeee omg, and yeah this has to be the best song for me, its COMPLETELY different

[@pleasemyytcommentsaredumb.8189]

WHY DO I ALWAYS SHARE OPINIONS WITH THIS GUY

[@pleasemyytcommentsaredumb.8189]

I LOVE ICY TOO PERIODT

[@leigh2964]

I always wait for his video reaction on every music video