The Kulture Study: j-hope 'MORE' MV REACTION & REVIEW

[@morela58]

also his lyricsm is on another level. i really appreciate fans who took their time to explain all of the metaphors and stuff, because the official english traslation doesnt do them justice.

[@morela58]

also also: his album's title is "Jack in The Box" hence the jester hat and well, the box in this mv. he said that his album has a strong theme, a story i guess. newest teaser mentiones pandora's box - Hope was the only thing left in it. Nietzsche said that hope is actually the worst of all evils. i think that we can expect a darker album, not only lyrically but also sonically (sorry for spamming, hoseok is my ult and im really excited about this, thank you for your amazing reaction pd ♥)

[@moni7102]

i saw this one interpretation by a translator called colin (@/colinsh3) and he said that it has nothing to do with the japanese phrase bc his intention its not to be positive and the next line its said with sarcasm

[@mimilapin]

@@moni7102 yeah I was gonna say Colin debunked that (I thought it was cool) but the meaning is even cooler and deeper with a sarcastic edge? so good!

[@morela58]

@@mimilapin oh, thats interesting. maybe he's also purposefully used phrase that has positive connotations (and double meaning i guess) to emphasise his sarcasmeven more? im just speculating at this point thank you for mentioning this translation, i somehow missed it completly on my tl

[@mochipjamas]

Yeah, these subs are...not good. LOL

[@violetjoo2677]

RM has always said that J-Hope is a master on mixing different genres and making them easy to listen and also very catchy. I'm glad J-Hope is showing us his many sides and flexing the skills RM talked about. I can see J-Hope loves music and he is very diverse in his music taste. I can't wait for the whole album.

[@aggeyboii1753]

"making them easy to listen" Exactly, j-hope is the Quavo of BTS. He's that hook man. He brings that funky flavor that can make anything sound fun and fresh.

[@mariasalessalles5997]

Best coment.

[@thisuserisfoxxy]

@@aggeyboii1753 omg yes funky is such a good word to describe hobi’s style😭

[@emerald442]

cool

[@himaririku9254]

G DRAGON KING

[@evegeorgiamusic]

I cannot believe how much j-hope slayed on this one. I love the dark, grunge concept and I think it's especially brave bc he really is portraying the antithesis of himself/ his "brand" on this one. so excited for him and I'm glad he's doing lollapalooza, I think the audience will receive this well. also, the donnie Darko and fight club references in this video? super tight I love that

[@ReptilianTeaDrinker]

Right? I love this so much! Is there anything Hobi CAN'T pull off? He really just slays everything he does! Plus, I do like me some grunge, so I'm here for it!

[@himaririku9254]

G DRAGON KING

[@alexdoloressalerno983]

I'm not a BTS fan but I absolutely loved this. I love it for the same reasons I love Taemin's music. It's great seeing kpop artists with the freedom to explore their artistry

[@VIDAH_]

Thank you for being an intellectual 🙏💕 He is legit beyond Kpop. Bold and versatile while makes everything, from concepts to songs all himself. Such a rare talent.

[@rikhmjustsomeguywithmousta4971]

Wow rare for a sm fan(don't get me wrong I'm an ex exol and current multisian, shawol also army) to appreciate BTS song . I'm glad you liked it and supported Jhope's solo career.

[@himaririku9254]

G DRAGON KING

[@jungwoof]

@@rikhmjustsomeguywithmousta4971 lol, rare for sm fans? all my ults are sm but i love bts and everything they do (especially the rapline) so i dont see how anyone can just look past their talent... other sm fans should he more open minded i guess

[@stephanied1024]

I truly think Hoseok is a genius and have always felt he was underappreciated in fandom. He's incredibly unique in his style and his range of talents; I'm not sure I've ever seen an artist as versatile as him. He's always a pleasure to watch and listen to! That said, I don't understand fans who are so shocked at More to the point that they say he's never done dark stuff before when he's definitely wrote his fair share of negative thoughts and feelings (or even just contemplative and yearning ones) into his lyrics. An entire Boy Meets Evil exists; he's got range and is a very multifaceted individual. I'm super excited to see more of his solo work and see how he flexes his creative muscles. He's always stellar in BTS music, but I love seeing him shine on his own (and enjoy hearing him sing/rap for over 15 seconds at a time, lol). It helps that this grunge style is one I'm really into, so if there's more of that I'm going to adore it. That said, I wouldn't even be surprised if we get a variety of genres. I'm open to anything Hoseok wants to do.

[@Chowrun]

I agree to this. Many army.. not all not into this genre.. maybe because from the start hobi is in his bright aura. Up until now everytime i play His more MV i cried cause of the feelings that his love for music is so genuine not music for fame or money but he just really wanted to be in the music industry because it makes him feel complete as he is.. it makes him breath.. it makes him who he is!!

[@mybangtanworld7442]

My favorite JHope song was even boy meets evil (ugh, tear, jamais vu perhaps) I knew it from my heart his depth, his angst. Boy meets evil will be toppled by... ill wait for the album 🙂

[@user-bear27]

@@Chowrun i think it's because most of the ARMYs got into BTS from their newer eras. Old school hip-hop was an early BTS thing so they wouldn't enjoy it ig, also, metal rock is not preferred by most of the fandom and even the most of the k-pop fan community imo, it's like one of the underrated genres in k-pop.

[@aggeyboii1753]

EXACTLY!!! Lol. It's new for him to bring an entirely dark vibe to his personal brand but it's not new for him to do or create dark stuff.

[@blackpearlstuds]

I can relate to this

[@louiselopez1890]

While it was surprising, it's been a long time coming for Jhope to take this route with his music. Looking at the two BTS track which he was primarily in charge of producing: Dionysus and Dis-ease, you can actually see his progression into merging the two styles together for More.

[@xylypotatohead3947]

Also mic drop. And even base line and hangsang lean into that kinda thing.

[@aggeyboii1753]

8:42 I love this metaphor you make that "it's almost like a sickness" because j-hope wrote BTS' song "Dis-ease" and it's literally based on that exact idea that you shared.

[@lilysnow6028]

He kept this side of himself for so long now it's time to bring it out, it must be very exciting for him. And this track made me so much more excited for his album. He released visual teaser of the album and i am going crazy i think :))

[@himaririku9254]

G DRAGON KING

[@aggeyboii1753]

17:45 The water theme this song begins with is even cooler when you realize that the "HopeWorld" mixtape began with "glub glub" underwater sounds because that mixtape & song are based around the book "Twenty Thousand Leagues Under the Sea." So he literally carried HopeWorld's running metaphor into this album (subtly) even though this album has a totally opposite tone.

[@HailToTheMeep]

🤯

[@tcway6443]

Absolutely love this connection. To take it even further now that the album’s out, it is really on theme that Jack in the Box ends with Arson. Because he carried on that running water metaphor from Hope World only to end it with a metaphor about fire, and more specifically Arson. Since fire is the opposite of water, it truly goes to show the depths of his creativity and solidifies the theme of “breaking out of the box” with a never before seen side of him, the fire within him. As a Hoseok bias, he truly never ceases to astonish me with how talented he is!

[@aggeyboii1753]

@@tcway6443 Aaaahhh that's so good. I didn't even catch that but it makes so much sense

[@jhopeur7219]

Someone mentioned this had a lot of nods to Fight Club and fun fact, the protagonist's name in Fight Club is "Jack Moore." As in like "Jack" in the Box, and the song is titled "MORE." Jung Hoseok, your brain is so sexy!

[@euryblue]

J-Hope going from feel good rap to like, a 90's/early 2000's rap style that's way more reminiscent of my childhood is such a cool transition and getting to see this side of him is why I'd consider him my ult bias. Also showing that he's not just all sunshine and rainbows is so cool. It's like, he's always been our Hope, but now he's showing that he's more than just that: he's a multifaceted human being with emotions and feelings beyond being a light.

[@RR-ud1zk]

You can feel and see his creativity

[@Seren_ityC]

This is him showing that he can embody different parts of himself and express it through his music, that's why it sounds so raw and experimental. He's both the sunshine in hopeworld and the dark jack in the box persona.

[@artoftofu]

I really liked this song. The cinematic and effects are really cool too. I honestly didnt expect it and I was genuinely shocked and immediately loved it (and got scared a lil bit lmao). I hope to see our Hope grow more in his album. His passion is his work so this song speaks a lot. He doesnt want to stop learning, creating, and growing. Also thank you for pointing the water thing!

[@doraaaa0613]

when you said it’s like a “sickness” to keep working and creating, it reminded me of another song that he and the members penned off their be album, dis-ease. he talks about the need to keep working being like an illness or sickness, i found it interesting since they write from the perspective of creatives

[@HailToTheMeep]

YESS!!

[@aSUGAaddiction]

I love the genre change from Hope World. They said they were going be showing us more sides of themselves through their music and JHope has delivered. Im excited for the whole album. These men continue to mature and im so excited to see what direction they go with their artistic expression.

[@madxinthebox]

"My work makes me breathe, so I want more." - Jung Hoseok, the artist that he is. 💜

[@naviiineedsleep]

My mom and I spend time together watching your videos, your channel has become one of the ways we bond together. Since the song released we were waiting for this! Thank you for another great reaction video :)

[@marya5925]

Awwww, that is so adorable! ❤

[@marinal.]

sweet

[@VIDAH_]

Thank you so much for your reaction and brilliant thought. J-Hope is a baddie and genius at the same time. He took the risk and went absolutely opposite of the repetitive stereotype of Kpop and what Kpop listeners consume better, he knew for good that K-fans mightily won't like it but yet he did it. You did a great job catching up with his amazing lyricism, some other points I wanna let you know are that: 12:36 "KitKat" has a double meaning here; In Japanese Kit Kat sounds like "kitto katus", which means "you are sure to succeed" or more literally translated as "surely win". Meaning that whatever he does he is bound to succeed. 12:46 he is referring to "Salvador Dali", a famous painter who is known for having a variety of artistic styles and surrealism paintings (He is the painter of " the persistence of memory", better known as the melting clock painting) and the x-ray scene resonates so much with Dali's "Dancer-Skull" painting which was completed in 1932. if you see the painting you see the reference, it was so brilliant! (Dali) here, also actually has a very cool double meaning. As it said, In Korean (Dali) could mean 'differently', so that line can also be translated to something like "drunk in the artistic paintings, I throw myself out there 'differently' " As you may notice too, some screams sound far and muted as if he is in the background. He probably is portraying screaming in a box (Jack in the box) and the way he's trying to let out his emotion and to break his idol image stereotype which is caging him and limiting his artistic career. There are lots of references to the movie Fight club (1999) and Jack in the box main theme as well. (Such as the band's members' melted-like faces, The office set, and esp the whole storyline of Fight club literally make so much sense with this concept). And as the visual teaser dropped yesterday (It's on KZbin and Twitter, I suggest you so much watch it, the sound is intoxicating. Idk if he will cooperate that sound in one track or not but that's so good) He is referring to "Pandora's box" as well. (The myth has it that the last evil caged in the box by pandora is Hope and the whole "Hope is evil" theory was created after that. His Instagram caption says something like "Are going to still stay in there?" which is crazy man) Also good to know that his whole outfits are personalized and designed by "99 percent" and his album cover is a collaboration with Kaws. (kaws also made the visual teaser dropped yesterday for him) His album is legit a masterpiece, the concept and details are so sick. He has worked on it for over 4 years and it is totally worth it. The lyricism, production, lyricism, and the story he is telling, all are extraordinary. Can't wait for July 15. Thank you again for your brilliant reaction.

[@HailToTheMeep]

WOW!! Thank you!

[@Patricia-pm8sw]

The David Fincher themes are so cool. This MV has so many cinematic parallels to Fight Club and the main character in the movie is named Jack. This song is so reminiscent to 90s So-Cal Rap Rock/Numetal.

[@damianee_1373]

The narrator in Fight club is not named Jack actually, it's just a fan theory

[@user-wb6po6xu5e]

The water metaphor is interesting to me. I could be over thinking this, but the chorus where he's almost covered up by the instrumental kinda sounded like he was stuck in waves, like desperately trying to get above the surface to shout out his lines. Them being so aggressive but also short and cut off yk?

[@VMYeahVN]

Once i started realizing how simplified Korean to English lyric translations are, it made me want to start learning Korean. I think it started with those old DKDKTV Explained videos like for Ddaeng. Made me realize how many layers of the lyrics are just completely going over International fans heads. It's wild.

[@labguinea7245]

j-hope is setting the precedent for how he wants to develop as an artist and I'm here for it.

[@helena9305]

This song gives me 90s rock/Nine Inch Nails/Donnie Darko vibes! I love how J-Hope is experimenting like this! He’s done an amazing job! Ps thank you for translating the lyric 'in my element' - I'm studying Japanese and hate it when people ask me to directly translate to English because sometimes I just can't, maybe I'll get onto learning Korean someday too 😊

[@Justbeingrealpits]

HE IS BEYOND KPOP! Only j-hope have the balls to be adventurous with his sounds! He just blended rock metal, rap, hiphop and jazz there! His Hope World have so much genre in one song! He also utilise a lot of his amazing voice here with use of vocal fry and his beatboxing skills. He is that good and confident since he could do it all! He is the best of the best! He keeps on learning! Now that is a true musician! An artist! Evolution and not stagnating! Lyrics is top notched too! Jack In The Box is coming!

[@JaserKing123]

@@Hqmptynpw It's funny how you think Kpop is something that's not made from Western music. Kpop is just an industry... There is no need to box him in that mold when he himself want to be something more than that. He used Hiphop and Rock... Which is actually from Black music which orginated from the West. They themselves acknowledge that. It's fine to say his music is bigger than Kpop... It isn't even xenophobic when we all damn know he is a Korean by roots anyway. I use this with every single artists I believe has done something that's beyond what Kpop industry always do.

[@JaserKing123]

@@Hqmptynpw Hiphop and Rock is not Pop dear. Then how will it be Korean Pop... It's not even mainstream music. You can't call Day6 as Kpop becos they are Rock.... First learn to stop boxing the entire Korean music into Kpop.... That's the biggest Xenophobia ever cos Western industry wants them to be boxed like that. West stays superior because 1)They created many genres the entire world music use. 2)They are never boxed into A-pop as a whole... Just becos they are Americans who sing POPular music. 3) Kpop is based of Black music. If Kpop fans can't respect that... I don't know what's to say.

[@Justbeingrealpits]

@@Hqmptynpw At what point did I diss kpop? When we say he is beyond kpop it means his music has evolved and not following the same template. LISTEN to what PD said and open your narrow mind and juvenile taste in music that that there is more to kpop! Stop making it about race. This is about being creative and getting outside the box. Educate yourself!

[@Justbeingrealpits]

@@Hqmptynpw then act your age instead of calling someone you dont know a racist. And trust me I am not your child. That is your opinion this is mine. I stick to my statement. He is not following the same template as what you say a mix of various genre. He current sound is more Western structured. So no I disagree with you so take your accusation elsewhere.

[@iz13006]

@@Hqmptynpw whole essay

[@maddielouwho]

“I’m a fish that’s met water” and “I’m in my element” to me have different meanings like one is a very profound statement and the other is very basic

[@morela58]

he's releasing his album on the 15th of july actually!

[@saraalhaj8071]

We can't wait 🤩

[@BeMyArt]

I. LOVE. IT. SO MUCH. Hoseok is on stage for almost ten years and he shows here absolutely new charisma and face expressions - that's amazing. If whole album will be like this i will be happy😀

[@danirose4042]

One of my absolute favourite lyrics in more is the “inhale inhale exhale exhale” because before he says the line he very obviously breathes in and then after he breathes out. It’s such a simple little detail but it really brings life to the track!

[@evek2501]

This is the best reaction/review of this great video I've seen. I'm especially thankful for your insight on the Korean translation/metaphor.

[@MargieLeigh3]

i have also been getting into jhope a lot more lately, idk he just feels incredibly confident and in his element. it's so exciting to see what he's putting out and i can't wait for the rest of the album! thanks for the review pd!

[@KFA8piece]

I absolutely lost my shit when I got to the chorus on my first listen. I love the rock-hip hop combo and this has that dark grunginess of the late 90s and early 2000s that is my bread and butter kind of music. If the rest of his album has a lot of the same elements as this pre-release single then I fear for my health cause I’m going to binge on it. Between RunBTS on the Proof album and now this I’m absolutely living! As a rapline stan I’m beyond happy and excited for what’s next. I love it when those three experiment with different sounds and styles.

[@HailToTheMeep]

I really enjoyed your informed and educated commentary on this. Thank you so much! "A Declaration of Will". What a great way to summarise. It takes another creative like PD to recognise this. As Redemption 46 said: "He just packed up the whole industry" 😂 A Korean speaker on Twitter had to consult a professor (?) in Korean literature, because he had such trouble capturing the nuances of J-Hope's lyrics into English! Yet, at least one comment on KZbin dare to declare that the lyricism here was "too simple"! So VERY obviously showing themselves as arrogantly thinking that they can make this judgement based on the never sufficient English translation! BTS and its members have indirectly shown up the unconscious biases and arrogance of some in the English speaking world, who seem to think that only English is relevant and sufficient in the world, and that only their narrow cultural frame of reference is relevant. THANK YOU BTS. THANK YOU PD!

[@HailToTheMeep]

BIG HIT MUSIC AND HYBE NEEDS TO HIRE BETTER TRANSLATORS!

[@abiisaqib7816]

@@HailToTheMeep I AGREE OMG...SO MANY PEOPLE SAID "VERY GENRIC LYRICS"...LIKE NAHHH BRUH YOU ALL NEED TO SEE THE CORRECT AND SUMMARIZED ENGLISH TRANSLATION

[@SaffariRose]

Well you can't blame people on that. Hybe literally did the translations so obviously that's what we'll believe is right. It's good if there's more depth to his lyricsm because me too, I was disappointed with it. A song as great as this should have top quality lyrics because BTS was always known for their creative depth with words.

[@HailToTheMeep]

@@SaffariRose I can absolutely blame people who think they can JUDGE any lyrics in a language they DO NOT UNDERSTAND just because there is a subtitle in a language they do understand. If one isn’t so arrogant to think that you can translate EVERYTHING INTO ENGLISH, then one would know AUTOMATICALLY that one subtitle can NEVER be the foundation of how you JUDGE someone’s rap. No?

[@SaffariRose]

@@HailToTheMeep sure, but the translation is literally from HIS COMPANY! That's literally their job to do well conveying his artistry. Do you yourself speak Korean? If not, then the only way you knew there was more nuace in the lyrics was because you probably read SOMEONE else say so/explain it. Otherwise you wouldn't know any better. So obviously, people would judge based on the information given from a supposedly reliable source (again, his company). In my opinion, that's a logical thing to expect would happen.

[@istanthegreatest]

Gone are the bright colors and upbeat energy, replaced by a grungy style that centres on the resurgence of rock guitar. I admire Hobi's decision to release something this un-commercial!

[@anjapeggy727]

Love everything..but from an ex dancers view(I am old now)I love also!!!! how jhope looks and move..he has an elegant dancers body and his movements are on point too..amazing artist..I could hit myself that I didn’t saw that potential in his early BTS years

[@babyshark2205]

Yesss I wanted to see your reaction to this! When I first watched it I was like whoaa it’s so different from his usual image, but it’s a bop.

[@user-jy9rq8nj7q]

I was so in love with the mv that as soon as it finished i went to see who was behind it and it took me at least 3 listens/watches to even fully process the song. And it has been addicting ever since. I think it's definitely the type of music you get the most out of while paying full attention to it, as opposed to a more background style song. and that is my type of music. I seriously cannot wait for his album on the 15th.

[@hannasizemore8028]

I started studying Korean about a year ago for a bunch of reasons. It’s crazy hard and I’m only in TTMIK level 3 - not sure I’ll make it to 4 before day 365, but I’m trying. When MORE dropped last Friday I watched it first with the Korean subtitles, then a second time with the English. And I thought, “Oh, man. Studying Korean was a great life decision!” You think that BTS (and K-pop and K-dramas) are good when you know zero Korean. But when the sounds and the thoughts hit your brain together, it adds a whole other level. Thanks for the thoughtful reaction video! Hobi crushed this.

[@fellix7531]

Can I ask how you study Korean? I'm struggling to find a stable plan to study Korean. It's like I'm always skipping important steps. You don't have to answer though.

[@the.gr8danes]

The M/V scenes heavily references the movie “Fight Club” + I think we’re going to see the boys deter from “K-pop” style M/V’s & music as they now have global eyes on them and they’re also not limited to just Kpop anymore, they’re “coming out of their box” + did you see yet another V cameo ?? @ 2:15 in the M/V, only person wearing slippers in an office 🤣💜

[@laylammorais]

holy, I didn't notice that 😭😭 I miss so many things by being out of Twitter I guess

[@Toulip45]

Yhhh it is ,if you’ve watched fight club part of the story also links heavily with the narrater being incredibly tired especially because of his insomnia so he tries to look for outlets ….the scenes definitely link like the office the hospital ,the hallways ….I love ittttt

[@n9_sn92]

Yeah BTS solo mv always not typical kpop mv n always so meaningful. Another recent was daechwita.

[@danderson8431]

On an episode of Bon Voyage Jhope wanted to play his favorite song….it was Radiohead’s “Creep”. He’s had this in him for awhile.

[@letmelovegiu]

This song gives me the biggest intro vibes and made me so excited to see what else Hope's gonna explore in this album

[@MonaLisa-we4kw]

The only thing I have to say about this song is, work of art. Hoseok explored something that isn't in focus in the industry now, and I love it makes me so excited lol...

[@annna_idd147]

This was totally unexpected from HOBI but it felt like it’s so him even tho it was the first time we are seeing this side of him musically and visually . It made me believe that hobi can make anything his own and he can master any kind of genre easily, he is truly an ARTIST

[@MrSuperjam789]

16:55 I enjoyed this discussion about how the official English translation doesn't always do the original Korean justice. It makes me think of non-English speakers who listen to rappers like Kendrick Lamar or J. Cole and when they look up translations, how much is lost in translation to their language.

[@exiledhuntress]

Loved this reaction from PD-nim. Also, when PD mentioned the box 📦, and how the music video was shot from it, something just suddenly and belated clicked in my mind. Suddenly, I feel as if the box represents JHope's confinement as an artist and musician due to his "brand" and concept. And how his intense desire for "MORE" was the key 🔑 to break from his main concept and be fully able to express himself and his unique artistry through the varied sides of his character and persona. How this allows him to finally be outside of the box 📦. My mind is kinda blown now 😳 Like, I knew that was what the song was about, but the depth of the key 🔑 and the box 📦 symbolism only struck me then.

[@HailToTheMeep]

🥳

[@blessingsofparadise4439]

11:12 I love the way he was🚶🚶🚶🚶 walking here...Uber, Duper Super 😎🆒Kool❗❕‼️

[@kara-karina8530]

Oh, it's catchy alright. I've had it playing in my head since it came out. 🤯 I was so looking forward to this reaction, thank you! I really really loved what J-Hope did here. It's so honest and unapologetic. It feels like he is done waiting and meeting someone else's expectations. And holy hell, if it's what waiting for us in BTS second chapter, I am not ready!!! So, so good.

[@marimorningstar]

I don't really like bts (please don't kill me) but I LOVE j-hope's solo music. Also, very interesting the water metaphore you mentioned

[@wendi.a1204]

Thank you for bringing light to the difference in the official translation vs his intent. These translations terribly bastardize what j-hope really says and means. His intent is much deeper and more meaningful. Far more creative. MORE definitely isn't kpop or pop. It's in a genres of it's own and has a longevity these 2 seconds of fame pop songs don't. It's really incomparable. J-hope is on another level. I cannot wait for Jack In The Box!

[@Tata-gv6ko]

This explaining part at the end with the fish and water... really good!

[@hughmanatee2112]

thanks for the Korean lyrics translation re: water. I’ll add that Hobi is an Aquarius, a water sign.

[@justonejoon3082]

This is a common misconception but it’s actually an air sign

[@JFP1306]

I reallly think thatbecause of his bubbly persona in BTS people underestimate Hobi A LOT. But if you listen to boy meets evil and first verse you can see that this deep talent and versatility was always there, its just more refined maybe

[@чонгуктэхен-э7в]

Thank you for your reaction! Jhope is shining. I also like this song and beats and lyrics. Waiting for the whole album, it's gonna be huge!

[@cata7728]

17:34 "everyone learn Korean" I almost fell out of my chair laughing when you said that.... but I do agree that a lot of the lyrical artistry and cleverness are lost in translation as well as just how ingenious the lyricism is going between English and Korean.

[@susank2283]

Thanks for your reaction. You might be interested in watching the "More" shooting sketch...fun. Love the song...love the style...love that he's breaking out of his mold.

[@eccentricbambi5869]

this song is honestly so freakin cool. i grew up listenin to music like this, linkin park, korn etc etc. and as far as i know, this song really gave me nostalgia for that era. i love him

[@chasingfurtherdreams5991]

EDIT: ok, I could have worded this better. I simply wrote down my initial thoughts without thinking about it more deeply, so I'll try to better convey my thoughts here: I never meant that J-Hope hates being considered "Sunshine", or that he doesn't have good intentions in displaying that aspect of his persona to fans. What I ought to have said, more clearly, is that I believe he is sometimes worn down by the pressure to keep up that happy persona (not to say it isn't real happiness, either). Some fans - thankfully, not all - expect this upbeat attitude from him all the time, and that would be exhausting for anyone. You can argue that those people aren't real fans, and I'd agree with you there, but that doesn't mean that J-Hope has been unaffected by what they've said and continue to say. Antis have loud voices. I think he is well-deserving of the opportunity to explore other avenues in how he presents himself to fans and the public, just as he did with EGO and Hope World. "MORE" has an unarguably darker theme than his past work, and I appreciate seeing that from him.

[@danola9580]

uhh there's something that i don't like about your comment, even tho i agree that here he can express himself more. He's not trapped in the sunshine mold. He's a human that means that he can be multiple things at the sametime aka a sunshine and more. Just bc we call him sunshine, hope etc. doesn't mean that we don't know he's more than that. This jhope right here is still "sunshine"

[@eduardaboffs]

@@danola9580no, he's definitely trapped by armys and their sunshine agenda. when more came out, everybody on twitter were like "where's our sunshine, where's hobi, this isn't hobi" bla bla bla

[@majellan5613]

I don't think it's very fair to say he's trapped into a "Sunshine" mold through his fans perceptions, as you say. This is the image he has always aspired to convey in public, as an artist who wants to represent a source of hope and comfort for his fans. These are his own words. To this day, I admire the strength of this will, knowing that he has certainly had to make changes to conform his life to this principle. I think it's precisely taking his fans for fools to imply that in the eyes of most, he's just this pimply, energetic, optimistic man. Sure, he offers a new musical facet through the introspection that is 'More', but he has done it before. Do you even remember 'Ego' ? He describes the development of finding trust in ones' own ego, in other words, he recounts his past experiencies and identities, including the dualism of his person and the not so happy man that he always tries to hide from the public eye. He already proved at that time he's "a person of many facets and qualities", not just a source of cheer. The only difference here is the scenario, the visuals and the aesthetics of the MV.

[@tanasiascott]

@@eduardaboffs they were joking and surprised

[@tanasiascott]

i dont really think he was trapped in that mold, we all know there's different sides of hobi, everyone doesnt just see him as a source of cheer 😭 and even if that was the case thats the persona he built and now he's just showing many sides of himself

[@victoriasantana8441]

I'm so proud of Hobi! He's an artist and is showing us a different side of him, I cant wait for the full album!

[@hanhngoc646]

We can see all j-hope's effort to make an art work

[@corilewis]

Hearing your lyric breakdown gave me a new perspective on this song 🙌 and it inspires me to keep learning Korean so I don’t miss those gems lost in translation

[@y.r2825]

I'm not an artist but as a student, I can also say I always feel that I'm not good enough: the more I move forward, the more I feel the need to make it better and to make more, I always crave for more knowledge, recognition and perfectioning (and I feel empty and useless without this). It seems that the time to get to know a darker and more intimate side of J-hope has finally come, we always knew it was there but it seems like just now he's ready to show it to the world and I'm glad to be here to witness it and support him.

[@eternitaegguk7]

this whole concept for jack in the box was honestly so unexpected because we are so used to seeing hobi release songs that are bright and upbeat and his solo album is his way of introducing a new version of him that we have not yet seen. i already expected that his single would be amazing but i did not expect for this type of sound to come from him and it turned out THIS good. he never fails to amaze me really, he has the skills AND the range. so so so so so proud of him.

[@goretewolf58]

JHope it’s a complete artist that can do it all, and he is just amazingly talented 💜🇧🇷💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜

[@sharonk808]

J-hope is my bias. OMG. I LOVE this side of him. It makes me so happy that he's doing what speaks to him. I want to learn more Korean so I can understand his lyrics as he wrote them. 감사합니다

[@lobaetoile8440]

The light shines brightest in the darkness, the light guides the lost souls towards a safe place. The opposite of hope is despair, and Hoseok isn't someone who let's despair paralize him, he's someone who keeps going, who doesn't give up. That's the meaning of hope. His declaration of will is trust on himself.

[@117mel]

this is such an intimate look at j-hope's self-image. i found the lyrics devastating. he would work to his bones to make music. he would sacrifice his well-being for it's the thing that keeps him alive. he is aware he will never be satisfied with himself. there is this conscious readiness to ruin himself in the process of making art. to always crave that intensity, to always push himself beyond his limits knowing its an endless spiral destroying him slowly. he defines that pain as a natural characteristic of an artist. that shit breaks me. the theme reminded me of what he expressed in 'dis-ease'. but with its tone 'more' depicts a rawer picture of the reality of his headspace and a life devoted to music under the pressure of the limelight.

[@AnthonyRay]

Great reaction

[@j_keedy2762]

Hey hey anthony 💜👊

[@lgrsydney3124]

Hobi says it: my work makes me breathe. It doesn't get more elemental, fundamental, than breathing.

[@apumpkinsmom]

I think this is the "real" Jung Heo Seok. He has said for awhile that his sunny BTS personality is his stage presence, and that his real personality is darker. I'm so happy that he feels he can finally start being his true self.

[@fancy0485]

Sunny Jhope is also the real him though. People are allowed to be multifaceted.

[@ghuleh969]

He's brave releasing this type of song to a fandom who is all about pop/ballads songs, sure many army's like rap but The core of the fandom right now is post Dynamite fans, every other solo song released since has been an ost or a very kpop/pop sounding song. To me this shows his versatility beyong expectations and how as much as he loves bts obviously there is so much of him he couldn't show there so seeing him explore more genres and more of himself as an artist is a treat, and this is just the beginning too, we have a full album next and a tittle track and lollapalooza so he obviously wants more and will put all the work and time to get more.

[@you.will.kn0vv]

Jhope already knew that there would be a risk to releasing this but either way its also a part of him that he had to show. He took that head on, he showed us another way to look at him and thats so refreshing. A good artist can mix and switch vibes, styles and genres, Jhope did this perfectly. He has been nudged by the grammies now, I hope this goes well. I mean 33Million views on 6 days aka not a week! Is CRAZY. Im so proud of everyone and BTS. Edit: let's do more and give BTS/hope that grammy! This is such a special moment.

[@TinyWolfxx]

Well if you think about j-hope. He is also like those big artists who maybe don’t release music often, who maybe release music once every two three years (Hope world was 3.5years ago) and they usually put a decent amount of money into his videos.

[@schafferable]

in the room where he rocks out in the upper right corner, there is a sign that says "help me develop my inner piece". (spelled that way)

[@neblann]

super super excited for his upcoming album. really felt his sincerity on 'Hope World" and in this song

[@danab2789]

I agree. I enjoy it more just listening to it with good headphones.

[@kgeihd]

this is a great song I agree with every thing, I am proud of him he nailed it perfectly .. I can't wait for his album

[@5uJean]

I accidentally selected the Chinese translation (usually I watch videos with English translations), it was translated exactly as the Chinese idiom 如鱼得水 aka Like fish had water. Translation really makes alot of difference, I as Chinese definitely appreciated the song more with the Chinese translation. I hope I will have time to learn Korean soon...

[@bulletproofajimae391]

Music is like water to him & water is life.

[@harlee2191]

Hobi stated that the album tells a story, it flows. So, I'm expecting so more along these lines. Excited for it.

[@uhoh8990]

I’m glad jhope and hybe got to try something new with this song and MV it seems like a lot of care and style was put into it like someone had a clear vision for this release

[@victoryred5362]

OMG! Almost all of this! It touches my Gen X heart and I have watched the MV multiple times and not only does it take me back, but it motivates me in my own art. Soooo fucking great!

[@jhopesociety3563]

j-hope is also in control of the concept and mv direction. He is in hand with the process from A to Z. Btw he is the main composer of this song with the other guy is Ivan Jackson (not in house).

[@AmbienteOficial]

Bro... this is a BANGER!!!!

[@SK-ql3yf]

2022, the year of J-Hope!!!!!!!! See you guys at the Lallapalooza!!

[@histfictfan4460]

Your thoughts on translation were so on point. We've been screaming the same for years. I wish the company would give the translations more attention.

[@sharonmaikano4561]

Honestly!! They can At the very least do that. They literally have no excuse

[@carolfreisleben7848]

Thank you for pointing out the translation “shortcomings” in understanding the water metaphors in his lyrics. It does make his lyrics even more meaningful. I LOVE this MV! I’ve watched it many, many times because it’s sooooo creative and different and I don’t usually do that. I give it an 11 for the MV! I agree with you for the most part and that’s the only thing I disagree with you on.

[@IoanaC.]

3:46 During the bridge there is that light, bright but kind of pulled back synth sound and it's like seeing a glimpse of Hope World inside all the chaos and grunge that Jack in the box represents, I just love it.

[@dennisnel8825]

Woohoo, Jack Hoseok got a 10/10! Risky on Jhope's part to show his dark side but he managed to pull it off! Can't wait for his other songs and your reaction as well.

[@farawaykin]

i watch a lot of reactions but i’m only subscribed to a couple of channels. that said, i subscribed instantly after you started talking about the lyricism and how it’s impossible to translate all the wordplays into english so it’s worth it to learn korean if you’re a fan of korean music to appreciate it more. loved all your thoughts, the analysis, thank you

[@notbanksy2977]

The whole Music Video has Fight Club references and scenes and if you know the Movie watch it and listen to the lyrics again with the Movie in mind, also the Album's Name is Jack in the Box (Fight Club Protagonist Jack MOORE/Jack in the Box MORE) and the Title Track is going to be Arson. The Song reminds me of Nine-Inch Nails, Beasty Boys, and when we go to Modern music something Twenty One Pilots would, like their Song Heathens.

[@blessingsofparadise4439]

16:56 I also think 🤔🤔🤔🤔he's referring to being {{{{ secretly in love....a new, hidden surprise [[[[ discovery. ]]]] }}}}

[@danab2789]

Thanks for pointing that out about the translation not being faithful...that was helpful

[@myhopemyegobooster7535]

He is all rounder and golden member that's why he good at everything he does. Not only good but awesomelu good!!! Thank you for reacting to j-hope mv, and fyi you said that it might intentional to release this kind of track (old hiphop grunge etc) for lollapaloza but he already produced this track since 2021. He give spoiler but no one notice. And army only know it recently😂

[@kiarakeykeymowry3903]

J-hope is the Jack that came out of the Box his nails at the end are red and white like a traditional jack in the box. I'm so excited that you reacted to "More"!

[@sagharkia2015]

Jhope is perfect

[@txtzen]

the instrumental in the chorus reminds me of an 80s rock sound

[@nicoledemers9110]

This is right up my alley. Give me grungy noise and a guy in eyeliner.

[@roodietoodieshow6771]

Omg thank Gawd I saw this so I can get tickets to lollapalooza! I did not know he was performing there!!!!!

[@littlemissphoebeful]

Sold out already for Hobi’s day.

[@roodietoodieshow6771]

@@littlemissphoebeful it’s not

[@saillu5284]

@@roodietoodieshow6771 single day tickets are sold out multi day tickets are still available

[@roodietoodieshow6771]

@@saillu5284 i only saw that the vip 1 day pass was sold out but general admission is still available and you can go to his stage?

[@jisungsguitar]

i just want to thank you for paying attention to the details in the lyrics. without you i wouldn’t have understood the fish in water line. i’m trying to learn korean lol but i’m only picking up small words. one of my fave parts was when he said his work makes him breathe so he wants more. then right after he breathes in and says inhale inhale exhale exhale. also im loving the rock hiphop sound (that’s the biggest soft spot in my heart when it comes to music) and i love when artists make it raw and like you said a declaration

[@joannmosby7651]

MORE gave me these Korn "Freak On A Leash" vibes, I Say More!😯🤯🔥👏🏽🕺🎶🎤👑🥇🏆💜💞🌎 #MORE #JhopeJiTB #Hobi #HobipaloozaIsComing