The Kulture Study: KEY 'Pleasure Shop' MV

[@ot7biasedmashups]

Just saw him perform this live at Kcon Germany man absolutely live changing. Everybody was cheering, clapping and stomping so loud I thought the arena was gonna fall apart but it was sooooo great. Key is such an insane performer and he's also just so funny, born to be on stage truly.

[@tiffanyaching6745]

Key really has found his musical identity and it has freed him to innovate 🩵🩵🩵🩵🩵

[@arianahansen619]

THIS!

[@TheHekateris]

SHINee soloists are something else! Can't wait for Minho's album to drop in November!

[@Modeoheims]

The album is soooo good PD! There’s also a performance video for overthink!

[@jasminpizarro6702]

Yes please 😊

[@zogia.m]

Key never fails to deliver and save me from life, like- king Kim kibum dude 😩

[@fabianr4761]

amazing album pls check it out !

[@YY-yh2bo]

리뷰 너무 좋아요! 진짜 기쁨을 느끼시는 표정이라 같이 웃으면서 봤어요 Overthink 퍼포먼스 비디오도 한 번 보시길 추천드립니다

[@BABYMONSTER_AHYEON_RORA_RAMI]

I love KEY. His vocals are amazing. His dancing is fantastic. He can rap too.

[@xzxzojkeymtzxzx7712]

Key's Pleasure Shop is sooo good and the whole album is so creative too!

[@junglily]

tHE ALBUM IS SO GOOD

[@lurosie5813]

I hope you check out the full album PD! It’s very house/dance heavy with a sci-fi element thrown in - my fav track is “Going Up”

[@Sophie-pv4ug]

The dance practice is already out and also performance video if you want to check it out. The performance video for Overthink is out too and it is CRAZY GOOD!!

[@Red-he4yk]

Yup, Key does Key and he does it so so well. I also love the way he focuses on individual body parts…eyes, mouth, ear …. The different sensory inputs that you can derive pleasure from. I think this is my favourite key album yet.. and that’s a high bar to hit. Key is an artist in the true sense of the word. His concepts are not only unique but every little thing is carefully designed to make his vision translate to the audience. And he’s definitely king of the subtle smirk 😆 The SHINee boys have totally delivered this year… just waiting for Minho’s full album this month🎉

[@wananajackbandit1]

Yes lol Key is a crazy Genius inside my brain!!!❤😂

[@cherylmarler1059]

I don't know why his work just grows & grows & grows better & better with each listen. And won't get out of your head

[@JemuzuDatsWho]

This was INSANE

[@ElenaYecla]

The song is a banger and the mv has so many cool details... Key is that good and that great.

[@bluaaahhhh]

YESSSSS It is KEY again, so happy to see PD keeps resting to SHINee boys Also Key just got his first Pleasure Shop win ✨

[@retermetermaid]

This is one of my favorite songs of the year. It just hits the spot, dancey and fun but cool. Love it.

[@savaspilletta]

The Concept King.. King Keybum❤

[@jshw1705]

As always key made art!!!!!!

[@winnieshepard5900]

You hit the nail in the head about AI! He really wanted to explore this and how it would completely change the artist and make them not themselves anymore. It’s why there’s uncanny valley elements to the MV.

[@CatsNTunes]

Key never disappoints and I learn so much watching your reviews. I love the way you point out technical aspects we may not have noticed like the 2 lights lighting one scene from behind. It helps us realize the extra special attention Key and the staff put into his MVs. Thanks PD!!!

[@BABYMONSTER_AHYEON_RORA_RAMI]

I really like KEY.

[@BABYMONSTER_AHYEON_RORA_RAMI]

*KEY MVs (IN RELEASE ORDER)* : 1. Toheart (WooHyun & Key) - 'Delicious' (Collaboration) 2. 'Forever Yours (Feat. 소유)' (Collaboration) 3. 'One of Those Nights (Feat. Crush)' (Collaboration) 4. 'Cold (Feat. 한해)' (Collaboration) 5. 'I Wanna Be (Feat. SOYEON of (G)I-DLE)' (Collaboration) 6. 'Hate That... (Feat. TAEYEON)' (Collaboration) 7. 'BAD LOVE' 8. 'Gasoline' 9. 'Killer' 10. 'Good & Great' 11. 'Tongue Tied' 12. 'Pleasure Shop'

[@stargirl_919]

That was so gooddddddddd

[@maje1ful]

thank you very much for your reaction, I was waiting for it and Key gets through each comeback, the album is to listen to it without jumps, last week he also presented the Overthing stage with Pleasure Shop, literal work of art on stage!

[@achronicboo]

100% agree that this is not an easy concept to pull off, nobody does it like Key. Oh, and I had the same reaction at the end😂 too short! But Pleasure Shop is so good, the whole album is great too. Touring did him so good, his dancing is on point, and I feel like his vocals leveled up. If you can check out his live performances and Lee Mujin service episode i highly recommend.

[@briarrose]

I looooooove this song. It’s stuck in my head 24/7.

[@stephanieyminho]

Overthink is sooo good too!!!! ❤ see it

[@teeluh1]

I loved this too, the album is so well put together too. I am crazy about Going Up. His vocals are so pretty. Thank you for this reaction!

[@OccasionalBinger]

" cerebral chromatic cybernetic" oh yes you NAILED IT! That IS Key in essence!

[@NusratJahan-eh5op]

Thank you for this reaction video!!!! my reaction is the same as you while I was watching the mv

[@aimeeablelife4096]

PD, Key debuted this song on Keyland On and On encore concert as the concert opener a week before the drop. They released it here on YT. You should check it out... you'll be pleasantly surprised... 🤭

[@maplecake]

I interpreted the You're Welcome part as having two meanings. There's the you're welcome that you mentioned, like "yeah I know I did that, you're welcome" but also like "everyone's welcome into the Pleasure Shop"? I keep wondering if he meant it both ways haha. Anyways, glad you enjoyed it! I haven't stopped listening to the song since it came out omg

[@arthurmedeiros6398]

thank you, pd!!

[@madhyeong]

this is above and beyond for key which… key already does so well. Glad you enjoyed and analyzed the video!

[@v4leree]

Thank you!!! I was so excited for his comeback and i love it, the album is amazing too! if you like house music this is the album to listen to. Also i'd be great if you could check out his "Overthink" performance video! please

[@mariposasabia]

I was waiting for this reaction and you always have a good analysis and reaction to his work

[@Kibum_0525]

There is Pleasure Shop stage video from Keyland uploaded on SHINee KZbin channel, and I'm sure you will love it since it's live band version ❤ And there's Overthink performance video uploaded on the SMP KZbin channel and the camera work, lighting, editing, etc. are phenomenal. It would be great if you could react to these performance videos as well.😊

[@田田-h7j]

Thx for reacting to Key🎉

[@a.lee713]

Key's choreographers do this amazing thing where it's like, halfway between typical girl-group and boy-group choreo. Then he has all his backup dancers doing the same choreo and it's always top-tier.

[@societymine5389]

Key’s sound is sooooo unique, not every song will be my cup of tea but I always look forward to his comebacks

[@JiwonKang-j3v]

??? 한국인이셨어요?? 갑자기 너무 반가워요

[@BABYMONSTER_AHYEON_RORA_RAMI]

KEY's 3rd Mini Album 'Pleasure Shop' is really good.

[@thaislobo1157]

Kibum supremo

[@jasminpizarro6702]

When beat drum by onew? 😊

[@LADYSILVERWOLF028]

Yes! I loved it.

[@JorDanTan93]

I needed an explanation, because I hardly ever pay attention to MV, but there’s a lot in this, & it could kind be interpreted as being about the music industry

[@gimest]

no PD, thank YOU

[@baalparaq1403]

React to onew comeback please ❤

[@TheViciousVendetta]

This whole mini album was so good!! Overthink and Going Up were so unexpected for me, but makes sense seeing how well CoolAs did. Onew's Flow was amazing, but i think Pleasure Shop has dethroned it 🙇‍♀🙇‍♀🙇‍♀