The Kulture Study: XG 'IYKYK' MV

[@tothemax1517]

Woke Up + Something Ain't Right + IYKYK in the same album is a BROKEN combination

[@formoftherapy]

True fax, all hax.

[@kaioken227]

That album gonna be one them that you skip zero songs

[@tueur3369]

XG album are just title track playliet ngl xD

[@CaiqueVieira-vy3qm]

the fact that none of their mvs have been nominated at MAMA is actually criminal.

[@karinasrocketpunch9278]

They are scared of XG and ALPHAZ 's power .

[@SadSmile7575]

It's because of insecurities 😏

[@firavun8943]

We voted for smth and were number 1. Dont know what happened to that. Didnt see anything about XG.

[@user-tif1n]

MAMA don't deserves them

[@LastKnight0727]

MAMA is all about paying your way in. It's less of an awards show and more of a money grab for the broadcast channel.

[@minnieinnie317]

Biggest flex as a group is having a no-skip discography.

[@GoodOldCinema]

The most unique thing about XG is that they don't release B sides. Their songs are all title track worthy. Most groups usually load their albums with throw-away, half-baked tracks and one quality song as the title track. Not XG.

[@TRCKmusic]

Yeah, it's amazing! It feels like Simon won't allow stuff that is just "okay", it must be something really good. It's even crazier that I don't even listen to this type genre that much but IYKYK is in my top 2 or 3 songs of the year, just behind Woke Up.

[@beethehype]

simon really avoiding the “mediocre” concepts and a lot of people are just missing out XG. us alphaz know how high standard we wanted for XG and our fandom.

[@Ninesky1]

For me it's the complete opposite lol, with most of the groups I love I tend to often not particularly like the title track, and the crazy hidden gem bangers are always in the b-sides. NGL though despite me loving IYKYK, I'd love for XG to start having actual EPs with b-sides because they are not gonna miss anyway, and it'd allow them to explore more genres, for example I wish they'd release more stuff similiar to Left Right and having b-sides would allow them to drop more stage/dance focused songs like this as title track and keep the rest of the good stuff for the b-sides.

[@elianne263]

literally no group does this

[@systemsafadown]

​@@elianne263be honest

[@jennb836]

idk why this song made me emotional lmao. I truly felt like I was transported to another planet it was so beautiful

[@maddielouwho]

I totally get what you’re saying !! 💕

[@g-buddy8622]

Im pretty sure that’s how they had explained it in the description of the song !

[@esphyonage]

Yes why it sounds so sad tho..

[@beethehype]

i thought i’m the only as well. my interpretation of this song is sad but with upbeat mellows, like janet jackson’s together again which it was explained a sad song and ode to her friend who died but they made it upbeat so it feels like her friend is celebrated a new life afterlife.

[@soybeanstudies4837]

i love sad sounding happy songs so this is a huge vibe

[@lala2501]

彼女たちはもちろん美しいですが、そのヴィジュアルを売るのではなく、表現に使うのが私の心を捉えて離さない理由の一つです。 歌もラップもただ上手いのではなく、それを使って常に新たな技術や新しい世界観の表現を試みています。 私はIYKYKでサンプリングした曲「Prism」のオリジナルアーティストであるm-floの長年のファンでもあります。 歌詞やラップの流れや遊び心にも、確かにm-floのVibesを感じます。それがとっても嬉しいです！

[@tokyobento]

Loved that they sampled m-flo’s “Prism”. I moved to Tokyo from America in 2001 and that lounge/trip-hop/house sound was all the vibe back then!!!! YDKWYMUIG!!!

[@LoganH0076]

I was at their show in Dallas on the 12th, and they played it live. It was such an honor to be at their first live performance of it! One of the moves they do near the end made my jaw drop haha

[@acgeewhiz]

The circular dolphin dive? Wish the music video showcased it a bit better, but the transition undersells it, in my opinion.

[@strangeclouds7]

I flew to LA to see them and immediately wanted to see them again and flew to Dallas for day just to see them again lol. Love them so much!

[@MarkSan-lc8bn]

It's somehow similar to Something Ain't Right and i love it. XG never released even single bad songs. However, if I had to choose one my all time fav is Shooting Star cos it's their legendary song.

[@badboyonibaku]

Uk Garage beat

[@avrgegmer1396]

Same Shooting Star and this song for me-

[@codys7789]

SHOOTING STAR was the song that made me an instant fan! I liked tippy toes and mascara but something about shooting star spoke to my inner child and I've been stanning them ever since

[@graci3dl]

Thank you for your reaction. The director of this MV said that they define a new seventh sense that transcends the fifth and sixth sense

[@lagaltijoiguanalagalto]

the mv feels nostalgic for some reason, maybe it’s because it gives me frutiger aero vibes idk, for me is one of the best music videos i’ve ever seen

[@Roxst1905]

Very cohesive with something ain't right ❤️ the album gonna be refreshing

[@iHazPancakez]

Definitely not w Woke up tho

[@Roxst1905]

@@iHazPancakez I think woke ups is just a single, might not be in the album, who knows

[@iHazPancakez]

@@Roxst1905 Hopefully Itd be cool to hear more songs in the vein of Something aint right and Iykyk

[@jpopspeed1]

PD iykyk is a top 2 XG song for me, shooting star still being #1, SS gave me instant goosebumps. IYKYK is the perfect vibey dance track. I will never get sick of listening to these 2 songs

[@Resonance1919]

XG is the first girl group that, for me, doesn't have a single skip. I'm not just using fan-speak, like i'm being genuine. Almost every artist I like has bad songs imo, but not XG

[@dawnbooker3542]

PD, YOU HAVEN'T VIEWED "WINTER WITHOUT YOU " BY XG!!! YOU NEED TO REACT TO IT!! YOU'LL BE BLOWN AWAY!!

[@alextherobot456]

i don't think he's watched the mv, but the reaction to the "first take" for that song is on the Patreon

[@dawnbooker3542]

@@alextherobot456 ty!

[@destinationsunnyside250]

This is basically the M-Flo song Prism. They must have a tight connection with M-Flo - Verbal appeared on the Woke up remix and the beginning of Hesono/xgene was obviously inspired by the Planet Shining album.

[@thotpatrol6701]

Like the guy above I belive there both under AVEX

[@AdanRivera-s5u]

same record label (AVEX), but it is basically NOT M-FO's Prism song, just the first ten seconds of the song and maybe the same genre, from there on, they are totally different, trust me, I have listened to them both side by side since IYKYK was released.

[@sanseiryu]

​@@AdanRivera-s5uJurin's 'Global Astro Vehicle' to start her rap is from Prism, Verbal's rap.

[@Fuzzlekinz]

XG never misses, its kind of unfair really

[@JemuzuDatsWho]

Iconic. I am not sure it's my favorite title track because I don't even know how to pick WHAT my fav title from them is anymore but I know this was incredible!

[@g-buddy8622]

Truth

[@Mr.Sunsets]

Rigend was consistent on showing new element in every mv of XG and it has suprise effect🎉❤

[@amiga4everandever]

sampled from the Jpop group m-flo’s song Prism released in 2001, one of the group members is a rapper named Verbal, he was also on the Woke Up remix, I think m-flo’s label is a sub label to Avex, same XGLAX - kzbin.info/www/bejne/fJSnf5yHlNSaatksi=ZZcIN9hoO0Tin7hC

[@ariake1989]

Shooting star is still undefeated for me because it’s got a super special spark to it, but that doesn’t mean this isn’t phenomenal. Definitely in my Top 10 this year and a real contender for top spot of 2024 on my own lists. I’d pick this over Something Ain’t Right personally but that’s just my personal preference. I also appreciate the willingness of XG and their company to go weird and zany with their visuals. They’re one of the few groups that I feel like is willing to ignore what is considered “pretty” and push the envelope to stay interesting and fresh.

[@chacha-ox9wv]

personally this is my favourite of theirs so far!! i'm completely addicted to it. they truly out-do themselves every single time..

[@Allen_Alphaz_XG]

STAN XG! Fun Fact:2 years no any award to XG and XGALX is this world running like this right now? they had done many amazing work but no AWARD anything, the world whats happened?

[@aprilgatch28]

I think they had 1 award last 2022 & 3 awards last year. But they deserve more than that like Best Female Group or Best MV or Best Performance Girl Group etc.

[@AdvanceGame-eo6yx]

XG upbeat song is addictive, cant stop listening to it everyday❤

[@rae-ku6041]

You really give interesting insight on things that I completely miss when I watch an MV, but then I watch your reaction and I get to enjoy and appreciate the song even more

[@miroglass]

Totally my fav group now. They keep getting better and evolving. Each member has their own unique style and major individual ability to the group. It makes them best group right now with a long way they will go. Yes, as far as a great pop song Somethin Ain't Right is the best.

[@ItsDylanBui]

XG back at it again 😍😍💖💖

[@rj1150]

You were so quick this time!! And XG outdid themselves again

[@stephanieallangarman5598]

If you get the chance react to Simon’s WOKE UP Remix because it includes both Japanese and Korean OG Rappers. The one Japanese Rapper is VERBAL who is part of M-Flo’s Trio. I’ve been listening to their music from 2001. M-Flo still sounds AMAZING to me and SIMON took the sample from their song “PRISM”. The background dancers are LADY BOUNCE. Yes 🙌🏽 GALACTIC WOLVES 🐺 have arrived. Thank you so much for reacting to XG’s new MV.

[@lagaltijoiguanalagalto]

amazing as always , damn i really love everything they do

[@vxlnxtine438]

you can tell how much effort was put in to this mv and the song is amazing

[@RORA_RAMI_AHYEON_BABYMONSTER]

I like XG. Their vocals are awesome. Their dancing is fantastic. Their rapping is incredible.

[@yuezhang-nf7me]

Thank you for your reaction. XANSEI who is the AVEX producer made this song. He is also the producer of shooting star.

[@angelamay781]

Manifesting XG will perform on Coachella 2025

[@OHMYGODOHMYGOD-v2j]

The Music Video looks crazy.

[@Kalidreamine]

I was at their concert with my bf this past weekend. Amazing performers ❤❤❤❤😊

[@mirsolus7789]

I was just thinking about how you would react to this!!!

[@4eversweetdreams14]

they outdo themselves every time 😍

[@rekuso9334]

i got to see xg perform this somg for the first time ever in dallas and i will never forget it. amazing. everything about that concert was insane but being there for such an iconic moment i could cry forever

[@fz9903]

Always looking forward to your review!!!

[@kirbstommpgaming]

let's GO i was waiting on this one!!! thank you pd!!!

[@calvinmitchell1274]

XG❤

[@Gizmo_Mogwai_]

🐺🐺🐺🔥🔥🔥!

[@OHMYGODOHMYGOD-v2j]

This Music Video is wild.

[@gothmissstress]

You have to watch Howling! They have been bombarding us with awesome comebacks this past half of the year

[@mmcanhaoable]

This is such a good mv

[@mnzsthi]

Thank you so much for the reaction!

[@viki7268]

What a music video

[@OHMYGODOHMYGOD-v2j]

It’s a banger.

[@Leo-cv8op]

XG passing the bar of all around___Perfection____🥰

[@BABYMONSTER_AHYEON_RORA_RAMI]

This song is really good.

[@K-Choi]

XG Videos don’t even give justice how XG look so good in person.

[@titansaint]

i was unable to go see them live last monday because it was a family member's birthday. it makes me extremely sad because i would have loved to see this performed. xg is such a beautiful group both on stage and off. i love in the music video for this the shots of them turning with their hair blowing syncing up with that twinkling piano sample and THE ONE NEAR THE END OF THE VIDEO WHERE ITS THE SHOT OF THE WIND BLOWING THROUGH THE LEAVES AND IT'S SYNCED UP TO THAT SAMPLE AGAIN. I GET CHILLS.

[@neil1168]

These with noise cancelling headphones were heaven

[@artemis3531]

I haven’t watched a video of you since Covid times but I was super surprised by your weight loss! You look so good! Also XG is the best! I’m so happy I got to see them on tour!

[@clasesjaponesmujeres]

I’m always so happy to watch your reactions 🎉

[@RORA_RAMI_AHYEON_BABYMONSTER]

*XG Music Videos (IN RELEASE ORDER)* : 1. 'Tippy Toes' (DEBUT) 2. 'MASCARA' 3. 'SHOOTING STAR' 4. 'LEFT RIGHT' 5. 'GRL GVNG' 6. 'TGIF' 7. 'NEW DANCE' 8. 'PUPPET SHOW' 9. 'NEW DANCE' (Multiverse Music Video) 10. 'WINTER WITHOUT YOU' 11. XG & VALORANT - 'UNDEFEATED' // VCT Pacific 2024 Song (Collaboration) 12. 'WOKE UP' 13. 'SOMETHING AIN'T RIGHT' 14. 'IYKYK'

[@systemsafadown]

you should include the performance of hesonoo & x-gene and then it would be their full discography (theres show you can but anyways)

[@juneberry8284]

나는 이 노래를 정말 좋아한다

[@OHMYGODOHMYGOD-v2j]

This Music Video looks wild.

[@beethehype]

i love how the creatives and concepts were all connected to each other MV. like there’s consistency! it creates story from the shooting star/left right then IYKYK now being one of the MV showing the girls that they are already feeling emotions as they have blended in human world since the start of NEW DNA album. you’ll get what my comment is, handsdown to the direction of XGALX creatives and how XG portray their roles in their story as aliens.

[@gaorinxin685]

XGGGGGGGGGGGGGGGG

[@escapetothemoon9069]

It feels like heaven ❤❤❤

[@EmmArmy]

Love the song, the video felt like an overdose, but in a good way!

[@bahngchanz]

I’m INLOVEE with this song it’s so good. 😭🙏

[@janellemaur333]

PD is BACK!

[@Casper745]

XG Studio choorm and Live stage performances is gonna be Good especially when you're looking at how the camera work is gonna be with the choreo and outfits

[@systemsafadown]

they are on tour so they will not be appearing on studio choom

[@elle_na619]

XG don’t have B-side to me, all song they had released are TITLE Worthy, I never felt so privilege stanning a girlgroup before like how XG and their team given us

[@ovahdos]

Had to hit us with the subtle flex 💪 "and I have it on manic repeat FOR MONTHS now" okay king dayumm I see u 👀🧐

[@BABYMONSTER_AHYEON_RORA_RAMI]

This track is so catchy.

[@zuzaj7054]

It’s Rima Yoon again!

[@BABYMONSTER_AHYEON_RORA_RAMI]

This song is addictive.

[@NEWBOTANICA]

Harvey's "We go up Up UP!" was so reminiscent of SOMETHING from the past and its so hard to place.. keep wanting to say the crazy frog song for some reason

[@Kingofthehill84]

10/10

[@franciscasfunspace3985]

Maya's part is my favourite

[@Byulboombyul]

Did anyone noticed that theres a few scenes with socks. Im curious what that means.

[@CallMeAlisaLoveme]

I think the socks are for sale or coming up for sale - Simon posted something on IG!

[@zubizubi5436]

クレヨンしんちゃんおるやん！

[@현섭김-y5p]

mflo is back!!!!dj tacu!!!

[@dramaaddict25]

12:26...that shot is extremely creepy...that looks like Annabelle 12:49... I also noticed that... I'm shook

[@vitorfreitasdecastro4921]

❤😊

[@RogueBeatsARG]

J-Flo nostalgia

[@ItsDrope]

can we talk about pds drip

[@Shadowcat31]

So it pretty clear to me that the Editors used AI im some key places to get some of the transitions and images that we get, its how it feels so smooth and almost seamless but its also what gives it this almost ethereal/Alien vibe as well which works with thier concept SO WELL! In my opinion this is how you should use AI in art, as one tool of many different kinds to help create art not as the sole tool, it can only get you so far and can only do so much and thats not even touching on the fact that a lot of art AI databases that they are trained on are full of stolen content but that is mainly focused to the average consumer. AI that is used for editing and things like this are usually trained on very specific footage and images that are created by others specifically for this MV. So thier creative team came up with all of these designs for the sets(both RL and Digital) and the CG aliens then AI is trained on the art made, the CG model and all the footage that was shot and that allows them to do some really crazy looking transitions and give it that alien vibe. I just love the whole XGALX team, they are so good at what they do and find the best people to work with and they take care of our girls so well ♥

[@varbooo]

You missed a great song that I think it totally your vibe and for me it is one of the best songs released this year if not the best: mimiirose the flowers swayed.

[@persephonevids]

reaction to Howling of XG please

[@amber4516]

*PLEASE REACT TO CURIOUS BY UNIS*

[@teukuilhamrabbani2964]

This is a good song in terms of quality. But for me, it's predictable coming from XG. So... I don't fancy it as well as their previous release. So this time it's a skip for me. But still XG is one of the group with best discography so far. Music Video wise... they're never failed. So I'll give em that

[@michaeln3044]

Please speak on the Mama thing. Shit is so bad. Not just xg, just all of it.

[@xxemaxxs]

A Sleepless Night by CNBLUE pls

[@user-to4iq4bq9g]

If you are Korean, you shouldn't do XG review because their label AVEX's chairman is anti-Korean and just said he is using kpop to promote XG so that they call it xgpop rather than calling it kpop etc. It's a shame.

[@scootdog1329]

Nothing you said is true. It's bot talking points to throw shade at XG.

[@shincloud4609]

The Instagram live video featuring AVEX's chairman was a misunderstanding, and we do not support the chairman, just like many other K-pop chairmen. Also, why are you being so hard on this group when there are many things happening in Korea right now? XG and their producers are working really hard. Many of the people credited are Koreans and Japanese working together. Why does AVEX even matter? There's no perfect chairman in the industry. Even some K-pop chairmen do bad things, but you didn't even point that out. When XG didn't release a top-tier music video and songs, you didn't even acknowledge them, but now they're doing something not only for the industry but for both countries. Like it or not, Simon is trying to bridge Japan, Korea, and other Asian countries in this industry to showcase to the West that Asia has that impact too. Also, XG is not the only one promoting in Korea. Other Western people, Global groups and other K-pop bands also promote in Japan. They call themselves X-POP because their genre is not fixed in one culture or geopolitical standpoint. It's much more disrespectful for them to call themselves K-pop or J-pop while singing in ENGLISH. Stop the hate, stop the politics. Appreciate the hard work of multiple nationalities. K-pop has borrowed a lot of elements from the West and the idol system in Japan too. And now, Japan is taking notes on how Korean idols work within the system. See that? Everyone is just a student in the industry. No one's perfect, yet everyone is united in one thing: "MUSIC." If you don't like XG, then just don't watch it and skip the video. It's so easy, though. Check out their music videos. They incorporate Korean and Japanese cultures in their lyrics, such as "Sayonara (IYKYK)" and "Unnie (Woke Up)." They also include symbols, clothing, and tourist spots from these cultures. Whether you like it or not, this group is doing something not only for Korea and Japan, but for all of Asia by implementing subculture, symbols, and superstitions. "If you don't like the Chairman, then go ahead, no one is stopping you. We don't like him either, so we agree on that. But hating on these girls or these small labels just because some braindead CEO is yapping something is a different story. If that's the case too, then can we also hate the groups in other companies like HYBE, YG, SM, etc., because some of the leadership of these companies are problematic too?"

[@YullaNellis]

The use of AI in their MV should not be tolerated tho. Very disapointing from them

[@deathandhershadows]

That's 3D art, not AI

[@g-buddy8622]

Bro where the AI . People are confusing 3D animation and AI that’s crazy

[@naomiturnipseed2885]

That is not AI it’s 3d animation

[@YullaNellis]

@@g-buddy8622 Ok that's very cute, i'm a 3D artist myself. If you took time to read the credits, there are 4 people credited as "AI artists".

[@ToddBrown-v1b]

UNREAL. As usual this complete disaster talked over two of the best bars in the entire song. First he ran his mouth over Harvey greatest bar ever. "I'm a freak on the beat like UUUNnnn." and then destroyed Mayas. "I'ma do my dancey dance and if you come for my girls I'm gonna throw some hands." When he isn't destroying the song by talking A LOT he makes OOOOHHH and AAAAAH noises throughout. Never watching this fool again.

[@maddiesiegmund5623]

The wavy synth holding the chords is so unique and under-watery, coincides so well for the wet bouncy house beat. I didn't notice the piano glissendos until several listens. The production is probably the most "full" of any of their songs so far and the blending is insane.

[@Kudejikashi]

I think your the only person who was the closest to what the video was about, rimayoon posted the explanation on Instagram

[@formoftherapy]

I don’t have IG can you share what it’s about??

[@Kudejikashi]

@@formoftherapy "The story shown in the previous music video of XG and the MV that will connect the entire storyline in the future are all concepts and plots designed according to the needs. IYKYK means 'if you know you know'. They define a new 'seventh sense' that transcends the fifth and sixth senses, which is an exclusive sensory experience of XG. Under the strong appearance, these mutants walk on the ordinary earth, but their hearts are full of chaos. Are they also experiencing 'abnormal senses' (paresthesia) like a moth to a flame? In order to embark on their journey, they need UFOs and shooting stars, in the process of searching, they found an 'abnormal sense' (paresthesia) exclusive to XG, which also marked the birth of the space known as the 'Osteopathic Institute', which is a place where inner energy can be controlled." if you look at the second half of the mv there is a chakra symbol that's focused that resembles the crown chakra and if you look at the explanation it is used to gain a bridge to the cosmos and is a connection to higher guidance. Also the random pause in the MV was an interruption calling to them while they were in their senses. crazy starting plot lol hopefully its expands on the Title track and in the future

[@filthyduck6882]

Sampling m-flo for this is so fitting

[@filthyduck6882]

Even if u can't react to it, u should listen to f5ve's new song "ufo"

[@artemis3531]

I haven’t watched a video of you since Covid times but I was super surprised by your weight loss! You look so good! Also XG is the best! I’m so happy I got to see them on tour!