The Kulture Study: LOONA "So What" MV + Teasers Reaction & Review

[@Zalfel]

Haseul went on hiatus for anxiety issues late last year and BBC announced she wouldn't be doing promotions for this comeback

[@caovmi]

i feel like the reverse burning feather is hinting to Haseul

[@mearysarchive3327]

X1 Hangyul i see you everytime in zsunder videos i-

[@ninanano]

People are associating the feathers burning in reverse with a phoenix and I definitely think they're symbolizing Haseul. Not only regarding their lore but also what she's currently going through, I thought it was very sweet and thoughtful

[@luthientinuviel101]

I think the burning feather is hinting to her

[@emmastve6149]

@X1 Hangyul OMG I-

[@oohdiana]

Lee Sooman was the music producer. LOONA was the 1st group he worked with outside of SM... This is *HUGE*

[@sooyoungfanclub]

actually david anthony is the main producer of this *song* , lee sooman produced the *album*

[@saf7846]

@@sooyoungfanclub lee sooman produced the album as music produser right? Im confused

[@sooyoungfanclub]

+SAF he was basically a creative director/producer for the album, being apart of picking the songs and in the arrangement of so what. he didn’t produce any of the songs but he did play a big part!!

[@sooyoungfanclub]

+SAF here is an interview where the producer of so what talked about the process!!! he mentions LSM moving things around in the song (arrangement) and from what I understood, he had the final say kzbin.info/www/bejne/iJSQd4dmrdSXq9E

[@saf7846]

@@sooyoungfanclub ahh i see, so lee sooman role at loona's album same as he did with sm artist. Btw thanks u

[@sutaburr]

this seriously just feels like the start of a rebellion and I'm all for it

[@ninanano]

Didn't event think of this, I agree

[@A12-n9u2x]

Tbh it sounds to me like a song a boy group would do which is why it sounds badass instead of sweet. Same with the music video and dance

[@TrueWriter4]

Lambda Nossaku Literally everything about Loona is so different from any other kpop group.

[@nasak3825]

this song literally sounds like a basic kpop song

[@madjda8165]

EXACTLY

[@xXStarlite14Xx]

I kind of interpreted this as EMBRACING being the “dark side of the moon”. As in, embrace your darker elements, be dark, be rebellious, “show the hidden side”. The fate of the moon is to be this idyllic light, but also has no light of its own; it reflects the light of the sun. It feels to me like they’re rejecting the idea and are both identifying with the hidden side of the moon, but also “burning themselves” in order to burn a light that exists on its own. Idk if any of this makes sense haha but I love the potential interpretations of this comeback it’s so interesting.

[@sarahyaelle9501]

I definitely agree with this.

[@elzi8391]

thats the vibe i got, especially when reading the description for the MV on their home channel. it's pretty clear about it.

[@929er13]

agreed. although i feel like the burn yourself is about the whole phoenix thing, burning yourself to be born again and come back stronger kinda deal(?

[@44marca]

I loved the "burn yourself" in order to burn a light that exists on its own idea. really empowering.

[@powerfulsoul]

dev ♡ anda this exactly the way i interpreted it❤️

[@ryankhosravi3136]

Re: Hyunjin and Choerry - in the lore, they're supposed to be mirror versions of each other and it's theorized they sometimes represent each other. For example there's that Love&Live remix and that never got released that had Choerry instead of Hyunjin and Hyunjin is in like two frames of the Girl Front music video. Plus Hyunjin's color is the 3rd primary color besides Kim Lip and Jinsoul, so the theory is that Hyunjin was originally part of Odd Edd Eye Circle in the lore before Choerry! Very cool that they're adding more to the lore in this era.

[@coffeebean_18]

Ryan Khosravi not to mention that yellow and purple are complimentary colors (directly opposite each other) on a spectrum wheel! They really thought of everything when it comes to the lore.

[@AOG91]

Amazing! 😍

[@joaofaria3966]

I really hope he reads this

[@royaljanissary4555]

Holy shit, i never knew that

[@luvis7827]

Oh shit I knew about the colors but never thought bout this

[@tommeda2700]

Olivia got so much screentime. Yves, Kim Lip, Heejin got so much lines and Screentime... Im proud. But Choerry, Gowon, Yeojin and VIVI... And of course Haseul. Get well soon

[@tokki2901]

And in the case of their live stage, Vivi, Gowon, and Yeojin have little center part as well. Gowon and Yeojin still have some but Vivi is mainly in the backline, even in her own lines, which her lines is like a whisper only. Two whispers.

[@ec2777]

@ZoKi not a lot, she just appeared almost half of the mv.

[@ec2777]

Yeojin has more screentime than previous mv, but Vivi is the most concern one TT

[@tommeda2700]

@@ec2777 Vivi actually has more solo screentime than Chuu, Jinsoul, Gowon, Choerry and Hyunjin,but then again she has like two lines that are adlibs

[@tommeda2700]

@ZoKi yeah, but their lines are very short

[@BirbReacts]

It's time for the main event - PD's analysis. LET'S GO.

[@bushboi2340]

how did i know i'd find you here ben LOL

[@4dawn419]

why did I expect this haha

[@Cmuse55]

Exactly XD

[@natcho4117]

Let's gooooo

[@xsydxsyd]

I'm liVING for Ben being PD's #1 fanboy, your doing it right, Ben!

[@Mel-wu9er]

My favorite part about this music video is the theme of defiance. Although some of the shots may seem of out of place such as Chuu's and Gowon in the bright dresses, and Yeojin's in the uniform they are not. Yeojin was supposed to represent a youthful defiance. This can be seen in her wardrobe. Her ears were pierced, her hair was dyed, and her skirt was shorter than the rest of the girls. While that frame may seem a bit carefree compared to the more edgier scenes it really fits with the theme. It also suits Yeojin's age pretty well. As for Gowon and Chuu I think they are supposed to break stereotypes. Strong independent girls in music videos usually wear darker less girly clothing. However Chuu and Gowon don't. That in itself is their defiance. The fact that they keep their same girly style while rapping about being bad. I also think the dress colors probably represent something in the lore, but haven't figured out what yet.

[@JesseJamesPigon]

Gowon's fruit is pineapple and Chuu is strawberry. 🤷‍♂️

[@time_lapse7907]

Loonaverse

[@xxsknnylgndx1357]

Yah I think chuu, go won, and yeojin were supposed to be defiant of defiance in a way. They show they can look cute and still be some bad bitches

[@misomoon]

People thought they looked out of place but imo it really fits. They're saying you don't have to LOOK "bad/girl crush/empowering" to BE "bad/girl crush/empowering".

[@tenebraeboy]

for more info about gowon + chuu's dress choice check out haseul's solo, and pay attention to what she's wearing when she exits the car (fate)

[@amyxuan]

Pds face throughout the whole reaction: 🤨

[@La1999x]

Haseul is sitting out this comeback, the white feather at the end represents her :)

[@faris6439]

ouh right!! i just noticed it the feather represent her ya ya i remeber huhu

[@faris6439]

BBC creative at making a storyline tho

[@lalola5cc]

Lee Soo Man worked on their title track! It's the first work out of SM he has ever done! He saw LOONA's cover of NCT's Cherry Bomb and got interested in the group

[@jun9518]

And yet he didn’t give vivi any lines

[@JinfiniteLove]

Jun I’m pretty sure he wasn’t in charge of that

[@yinandyangmix]

the random dancers are from the teaser "to all the loonas around the world," i think digipedi included them to continue with that message

[@Kharmatos13]

aren't they also the same dancers in butterfly

[@milipika]

I literally cried when olivia burned up the moon and all the pieces fell to earth. It wasn’t because i was sad, it was just such an overwhelming feeling of pure power radiating from not just olivia but all of the girls. Like... they’re *so bad,* but they’re also so *free* ... so what if the moon burns? Burn it all. So what.

[@Project32HMT32]

Omg I didn't realize those were pieces of the moon. I thought they were just meteors since the moon is still burning after we see the meteors but it makes sense if that's what happened

[@milipika]

Moon well i just assume that’s what it is... it looks like the moon is cracked, so i thought it fell apart. But maybe not!

[@ДаняТаргарян]

what moon ever did to yall

[@anhcharizard]

It's very fitting that Olivia was the one that decides to burn. She is the wolf of the group and the rebellious one in this whole thing. I agree that it does hit a certain way just her holding the torch.

[@novalunas]

@Moon : so olivia was on the moon and then burned it?

[@DOBENWOLF]

Loonaverse thoughts: This is all about the dark side of the moon so I think they're going for a reverse message to Hi High. I think the reason why the song is so aggressive and then has the calming break is because at almost that same time in Hi High, Its ramping up and Chuu is hitting that high note. They tried to reverse the song. Also the girls stories are changed as well. Vivi goes from loving to hating. Yeojin goes from innocent to a rebellious leader Hyunjin and Choerry go from looking for people to being together Jinsoul isnt alone on the train, she has found the others. Olivia and Yves are together in this and not separate Im sure there's other stuff as well, these are some some things I noticed in more of a broad sense.

[@kennygabrielnonatodonascim1523]

But the song literally sends the message that they don't want to be the moon anymore,they want to be themselves,they don't want to be in a loop anymore, that's why Olivia burned the moon, basically a suicide mission, 'killing' everyone and ending the loop. With this message,I still think the Jaden era finally ends here

[@pauldejesus3537]

Kenny Gabriel Nonato do Nascimento but look at the ending! even if ur interpretation is right which i dont think it is, haseul's feather wasnt harmed even though it was burned. so if that was the case, i think they will be born with a new life like a phoenix which is basically a bird that gets revived after being burned. but i think they just burned the other side of the moon or the mobius strip to end the loop meaning they did kill themselves but their other selves.

[@kennygabrielnonatodonascim1523]

@@pauldejesus3537 omg I completely forgot the feathers,at first I thought it was Haseul,but remember the bed in egoist with Olivia 'wings'? Showing that she is a fallen angel? Idk anymore ugh my mind hurts

[@matchaxmochii8794]

i hope in their next album/repackage, haseul starts to break the dark concept like the cassette tape in oec girl front mv... or reversed intro in hi high teaser... omg... i have so many thoughts...

[@brainnotfound337]

"Do not accept the fate of the moon", in hi high, they accept the fate of the moon, "the 12 girls found each other, completing the moon, and fly high to the sky". I think you're right about this song being the reverse of what happen in hi high, maybe because they found out what happen on the "back of the moon" lol idk i'm sorry if it's completely wrong, i'm not well-verse in loonaverse theory, it's just my own opinion 😂

[@debow5042]

When you talked about how it was too much...you put words on what I felt the first time I watch the MV. It was so impressive and It was sooo busy everywhere. And even after 20 listen with the MV I still had this impression. Then I only listened to the song...and I was soooo surprise bc I heard stuff that I didn't hear before. I found the soung much more joyful, much more clear, and less busy. The MV is incredible !

[@jaja231]

The bridge is SO GOOD

[@ikhsanfadillah2446]

Iconic SM bridge

[@letmein8075]

@@ikhsanfadillah2446 Iconic loona bridge

[@Lovable_Stray]

Ok... here we go: 1. Haseul is currently on hiatus and did not partake in the filming of the music video, but she and the members have maintained strong communication throughout the comeback. 2. You are absolutely right, this video is an all out assault against your ears and eyes and I am HERE for it. I also had to listen a few times because it was so overwhelming and honestly? The song just gets better and better. 3. You can feel Lee Sooman’s touch on the song, it gives me f(x) and Red Velvet vibes at certain points, but it is undeniably it’s own thing. 4. I don’t care what anyone says, that bridge joins my list as one of the best bridges ever in Kpop. 5. Song of the Year. Periodt.

[@moonboiisgae]

The F(x) thing. It actually somehow made me remember Rum Pum Pum idk how

[@lil9324]

It’s a song that’s so much you NEED a second listen to understand what the fuck happened. But it’s so fucking good. It was originally just ok for me but I listened it to a bit more and it’s really one of the best songs of 2020 and it’s only February.

[@Bapthard]

The Bridge is not one the of the best. It is currently fighting to be THE BEST, at least for a GG (the ending bridge of Big Bang Bae Bae sung by Seungri is still one of the best killer parts I've ever heard in my life) Stan Talent, Stan LOONA

[@buzztobeeb]

Song of the year for now until loona come backs again after #

[@ash.613]

It reminded me of red velvet a lot!!

[@jayjaysm00ve]

I don't think I've ever been so overwhelmed by a comeback haha. This was AMAZING!

[@animefean1]

Haseul is not participating in the comeback but they still included her with the feathers at the end of the MV (her animal is a white bird)... also the more i listen to this song the more i like it (ofc i LOVED it the first time i heard it but it just keeps on growing on me) and the MV is a work of art, and for me they mix very well together (also i think Kim Lip gets just as much if not more screen time here than Heejin , but im not complaining cuz all of them are talented and gorgeous and they deserve the world ... altho if i had 1 complain its gonna be that Vivi has no lines ...AGAIN , like she gets one "hey" during the first verse and then she shares a couple of words with another member in the bridge and thats all ,but i mean BBC are VERY bad when it comes to line distributions and line structure so we been knew :D)

[@MochiPuff58]

Chafi LEGGO BLACKJACK ELVIS I think it was partly theory, because Gowon crushed the feather and transported it. I think it could stop Olivia

[@IsopodsLoveIt]

I think the feather has to do with Olivia being the “fallen angel” of the loonaverse

[@heelipves]

actually a correction: this wasn’t a year in the making since jaden jeong abandoned them and they had to remake everything

[@annoyingmultifandomname2217]

jaden is trash

[@Chriss_KA]

Can you explain to me why he leaved them, please?

[@ILikeBreadBro]

@@Chriss_KA the amount of money he had as a budget for loonas discography was too much so the company actually fired him, he didn't leave becuase he wanted to, he had no choice

[@heelipves]

Chriss KA he basically wanted loona to remain like this mysterious group because of their storyline like characters in a book, but he completely forgot that they’re a girl group and they’re supposed to be Seen and heard all around the world like the message they spread about all of us being loona. so there were a lot of disagreements between him and other staff that works for loona so he left and he also deleted “loonatheballad” that was supposed to be an album they would release in the middle of last year after butterfly,, bottom of the story is that he’s trash

@@heelipves who's fault for only having one copy of the damn thing? Y'all really like to assume what happened with Jaden, none of this is even confirmed

[@jev8527]

fun fact: hyunjin and choerry are "mirrors" of one another and are 'interchangeable' hence why there is a version of love&live with choerry replacing hyunjin. in love cherry motion she uses mirrors to signal her friends haseul and yeojin, implying she's from their "world" and is able to use mirrors to move between the three "worlds" in the loonaverse (1/3 being earth, oec being the 'between' and yyxy being eden) this is how choerry is able to interact with members from all 3 worlds: haseul & yeojin, kim lip & jinsoul and yves & gowon - she drops the apple for gowon during one&only. hyunjin is also seen in girl front hinting that maybe she too can cross over into the other worlds. long story short, this is why choerry and hyunjin are paired together in the mvs and why they are being made to look like twins here!

[@marybyrne5505]

also, the feather is going back in time, showing that the loonaverse loop still hasn't broken

[@anniechen7618]

Mary Byrne their hidden track day and night also says that their going round and round, which contrasts with the fact that they’re “free (literally in the MV so what) from the loop of the Möbius strip.

[@laralopez5807]

Maybe rather than going back in time, they've burned themselves and have become reborn (like a phoenix)

[@meguiana6925]

actually so what (and the # album in general) takes place BEFORE butterfly and hi high- though they are “free”, they still can’t go any higher than earth as shown by the scene of heejin running, similar to the scene in hi high, though this time, she isn’t able to get off the ground. the words spoken in the beginning tell them not to accept the fate of the moon, to get off the track; but, when they do all get on the track and run together, accepting the fate of the moon by meeting (hi high), they all manage to break the loop get higher, the main concept of loona. only the odd eye girls, those who can travel through the worlds, are shown together with other members (no 1/3 x yyxy member shots) outside of dance shots [EDIT: besides heejin and olivia in the train, i’m thinking maybe they know each other because they met at the end of egoist, assuming so what takes place after then] , meaning the 1/3 and yyxy girls haven’t met yet! i’m hoping the next comeback will take place after hi high?

[@anniechen7618]

meguiana g wow you’re so knowledgeable about the lore. Is Butterfly after hi high then?

[@slug12.10]

@@meguiana6925 in the train theres olivia and heejin tho

[@manny9601]

I think one of the best things about LOONA is that every image, every lyric is art, and thus open to interpretation. So here are my thoughts on why this is their BEST, MOST MEANINGFUL comeback to date: "Don't accept the fate of the moon", "Get off the track" - The literal moon is in gravity lock with the Earth, it shows the same side to the Earth all the time. In a similar way, a train is locked on it's tracks, it HAS to follow the tracks that have been laid out for it. With these words, LOONA is encouraging EVERYONE to not accept that same fate for yourself. BE who you are, DON'T be led by the opinions and expectations of others. I think the song and video express that same idea. The "dark side of the moon" doesn't necessarily mean the dark side of ones self, rather the side of oneself that we may constantly hide (just like the moon constantly hides it's dark side) because of the fear of what others may say. If you look at the video and song from that perspective I think every scene and line make perfect sense! No matter what country you live in, there is always pressure to repress ones self and to conform to the norms of society. I believe LOONA is trying to encourage all to be true to yourself, don't hide who you are, and if people have a problem with that....SO WHAT!! Also, post credits, with Olivia looking at the burning feather. As many have ascertained, I believe this is in reference to Haseul. I think the imagery means that the fire of what she is going thru right now will lead to her coming back renewed, purified by the fire, and stronger than ever!!

[@saturn4rchive]

I feel like you can't really compare Butterfly and So What, it's such a different concept lol

[@nikohstars9101]

fact

[@Orbits_Loona]

I like Butterfly more So What was a flop to me

[@saturn4rchive]

@@Orbits_Loona lol okay?

[@iz6426]

@@Orbits_Loona flop to you doesn't mean flop for everyone

[@Orbits_Loona]

@@iz6426 I didn't say everyone

[@ceoofkpop2574]

I’m not completely sold on the song, but the bridge was just incredible to me.

[@luciddream7322]

i was the same but the more you watch it the more grows on you

[@RianMalik]

yeah, it's hard to accept that the loona sound we knew, the one presented by jaden jeong, has left loona for good

[@malektaj5091]

Rian Malik I think it has less to do with Jaden leaving rather than this being the first loona album not produced by monotree

[@RianMalik]

@@malektaj5091 Yeah MonoTree is a huge part of the loona music we knew. But MonoTree themselves also said about Jeong being vocal on developing his music through loona

[@carloseli4118]

for me it's like with buterfly, i think it's a good song but when i see the intro + full choreo i'm hypnotized and the song gets elevated beyond "good"

[@felciebiased]

It's probably my favorite title track from Loona, I loved it right away, it felt overwhelming but in a good way. And I appreciate the shots with the extras, it makes Loona's fans from all around the world feel loved and seen... it's true that it means less screen time for the girls but it still has a positive result and helps them spread their "loonas all around the world" message.

[@Respiruwu]

I think most of the singing lines of Heejin belonges to Haseul because they have very similar colors

[@axelvinicius3365]

I think Haseul would sing Heejin's first singing line and Yves bridge line.

[@sanvlogstv9890]

Axel Vinicius Nah Heejin has always been the song openers in their title tracks.

[@929er13]

how

[@etienne8792]

also when she will comeback they will have to incorporate her vocals. so of course, Chuu, Kim and Heejin lines will be distributed for her i'm sure !

[@lialiame]

green and pink?

[@sleepy1684]

Didgipedi always does beautifully with the lighting on their productions. They never fail to amaze me with it

[@rickymiles3375]

While there are so many reactions to this LOONA comeback, I was truly waiting for your one. Your experience in film and video production makes for great analysis and honest opinion giving viewers a valid and respected prospective of content. And the fact that your a huge fan makes it all the better. Keep up the good work pd! ( By the way I would love a tracklist of your background music because it's always a vibe, lo-fi chill.)

[@gimeorbituwu9768]

Same

[@alistairsoh6484]

y’know it’s a good time when pd uploads loona content

[@bookworm7484]

Me: *waiting for him to notice Jinsoul’s runs*

[@pebble8978]

same lol

[@evieb8187]

It took me a while to notice them but once I did oh my God

[@monshibe]

What?

[@ML-sh9ho]

Hamilton Ko the person meant jinsouls amazing high notes

[@monshibe]

baguette oh ok thank you. Was honestly confused

[@yo_yeojin]

Bruh I just want pd to listen to "Oh (Yes I am) " Like that's something

[@gabriellevelez4051]

Amennnn !!!

[@monsoonie3034]

IKR

[@cobie530]

YEAH GAJA ONE TWO

[@simoneriksson6277]

Chuus "Don't worry" part had me shook.

[@wanderingspirit7278]

29:40 I see your point but I personally think that what makes LOONA LOONA is that they do things differently, I actually loved the inclusion of the dancers in this video, it makes them feel part of a real world, closer to us and human yet mystical. The dancers represent all LOONAs around the world, and its nice seering LOONA next to all LOONAs around the world. Thats my take on it !

[@luluntuli9254]

it took 3 listens for me to finally snap my neck to this song. the first, it was so overwhelming, it didnt sound like LOONA. the second, i started noticing all the "LOONA" elements and the bopping began. third... *SONG OF THE YEAR* . by this point, i dont think any sound is foreign to LOONA they are SO versatile. and you're right, PD, it felt too much but in a good way, but the moment you get a chance to listen to the song independently, then go back to the MV... extraordinary!

[@RoseAllDayyy]

Lulu Ntuli the harmonies are insane in this. It’s so loud but so joyous. I haven’t heard much of Loona but I’m intrigued. The song is weird but I like that it is weird.

[@tommeda2700]

Gowon, Choerry, Vivi, Yeojin: h- BBC: *ok eNouGh*

[@Minale__]

This song really reminds me of SNSD's "I Got A Boy" - a song I didn't particularly enjoy on my first, second or even third time listening. A song that feels like too many concepts, too much at once, overwhelming and musically confusing. Yet both songs are so intriguing that I had to keep listening and rewatching the videos, and with every repeat, both got me more and more pumped - to the point I can't just sit in my chair and I have to move along. They're both a very unusual, a bit too niche to really blow up immediately, yet something that grows on people in the long run (or at least that's what I hope will happen with "So What"). The rest of the songs on the album are very on-brand LOONA, very pleasant, but nothing special. I was hoping to find something similar to "열기" on it, something more mature and 'sexy', but I'm satisfied either way. This song, however.. reminds me more of "favOriTe". A song to grab attention, an anthem of sorts.

[@IndianaJonas96]

Totally 100% agree - when IGAB came out i thought it was trash tbh but its such an earworm, i think because once you get used to it songs like this make for such entertaining listening

[@bartle9190]

oh my god im so excited for zsunder's take on so what

[@themetallicmoon]

Yours same!

[@nabilajihanshakina3790]

Yassh me too

[@trifoli]

i love watching your reactions because you’re never over the top and fake. You’re genuine and real and you actually analyze and comment on the song and video, instead of just going “oof that’s a bop”. i can really feel your passion for music and film. keep doing what your doing PD!

[@fruit4410]

He did not notice Jinsoul's adlibs, they are just the BEST!

[@brynmarie9655]

I can’t wait for you to hear the album. You’ll LOVE the bsides as they are more consistent with their style. The one thing I’ll say is that So What and the intro track are quite different than the other tracks. Also Haseul is in a few of the bsides!

[@Alexo_]

I adore this comeback!

[@Laurentherolypoly]

the only reaction i was awaiting

[@elinevandam4332]

After the amazing oec solos and promotion songs Loona as a whole didnt really convince me, but this comeback blew me away! It really has a sment style :)

[@luthientinuviel101]

This song reminds us to be careful about the value judgment that we place on others. If Loona can't sound more "mainstream" then we are the ones putting them in a box. WE, would be the ones putting the girls in a cage. This is a reminder for us to be confident in whichever path we take--whether it's the well-beaten or the one less taken. Experience, whether good or bad, will all teach us something, and will only make us stronger and help us fly higher.

[@Oligom]

i appreciate so much that u wanted LOONA to be the first video in the new studio, that's very touching, PD

[@archwayofcesar]

I just realized it looks like Olivia IS on the dark side of the moon. She throws the torch, we see heejin (in the same red lighting as Olivia) looking up at the moon, worried. Shots of the other members in red light. Finally the moon quickly catches fire and it explodes onto earth in pieces. The group dance is also lit with red and it’s at night. I’m assuming they’re dancing under a moonless sky. Or what’s left of the moon, which is the dark side. They have all fully embraced the dark side of the moon with the help of Olivia. The final word we see is FREE which feels like they are saying free from having to pretend, free from societal standards of what it means to be a girl/woman. The final shot of Haseul’s feathers kinda throws me off. It could mean Olivia was actually in Iceland and she threw that torch all the way to the moon. Or hasuel remains on what’s left of the moon along with Olivia, both unburned. I’m feeling the latter more.

[@Kormitt]

Thank you PD! You're opinion/criticism on Loona is the one I always look forward to the most

[@shaylabrawner7615]

Haseul went on hiatus for her anxiety and it was announced that she wouldn't be doing promotions for this album. and Yes it was filmed in Thailand

[@alygn23]

LOONA sure knows how to give me goosebumps 👌

[@rosyhyejoo8225]

the mv was lit filmed a couple weeks ago when loona went to thailand and the #3 teaser was released 2 days after they got back to south korea

[@Bowtie12oclock]

Always an astute critique PD! I always watch your reviews for the nuances that I might not have picked up during my listen and if your views don’t line up with mine, I never regret listening to your dissection.

[@praisebeesus2785]

One thing I noticed was how many shots they have of the girls from behind where you just see the backs of their heads which I’m certain is a reference to the hidden side of the moon that they are supposed to be revealing to us in this video

[@praisebeesus2785]

Also is burning of the moon freeing them or is it supposed to represent bringing light to the dark side of the moon 🧐

[@atmosphericentry0]

You have such an amazing look out on things. Love u so much PD.

[@marybyrne5505]

The extra dancers supposedly represent the girls in different timelines and realities

[@time6111]

Thank you for cranking this video out PD! Was such a pleasure to watch beginning to end.

[@cc0241]

i really like this song bc of what it means and what it stands for

[@reylura528]

Congratulations for your first office exciting to see the future background setting you will make with it! I'm so happy for you!

[@Noctis198]

Even though I feel like this song is awesome, i still dont like the line distributions that Loona has had till this point. I feel like they push Yves, Heejin, and Kim Lip too much. All the others have so much talent but it kinda gets squandered.

[@DevlVergil]

From now on, everytime I see a shitty line distribution I think to myself "At least it's not DUN DUN".

[@sleepy1684]

Reversi One thing I do like about this comeback is Hyunjin had lines which is different but next comeback they really should focus on evening it out more...

[@ciriknockoff5738]

ViVi didn’t even get a single full line :(

[@jaehyunooh]

Abdulrafi Buat thats what i thought as well,, i think vivi, yeojin etc will get more screentime when the lore continues but that could just be me

[@cecily222]

@Abdulrafi Buat i mean... not really though? gowon has more connection to the theory than kim lip does. and it still doesnt explain vivi's COMPLETE lack of lines

[@crunchywoni]

I always prefer PD’s reactions over other reaction channels, Mainly because I like how his attention is all going towards LOONA & I passionately dislike when reactors keep an eye contact with the camera & not reacting to the actual music video. Therefore I thoroughly enjoyed this video!

[@faradishalailatul6014]

we need [#] full EP reaction🥺

[@dylbyh7993]

So I’m still on the fence about this track... Gonna check out the album soon, see how it fits amongst the other tracks

[@anniechen7618]

Dylby H YOU NEED TO CHECK OUT THE DAY AND NIGHT HIDDEN TRACK ITS AMAZING

[@yannispiette6372]

The choreo is really dope, you may like the performance version !

[@olivercardenas8292]

I am not a very informed fan of loona. Just watched their MVs and love them because of that. But as an Art graduate, I wanna point out some symbolism in visual and language throughout the music video. 1- The Moon - Is a symbol for femininity, it represents the phases of life and death with the menstrual cycle, control of emotion (water is emotion, and the moon controls the tides). Also represents mysticism and witches. Unknown and uncontrollable magic power. 2- Red - Color of blood, passion, violence, rebellion. 3- People/Dancers/Models - All women, all together, all rebellious, taking space in society (museum and school represents the academic world of art and science, urban spaces representing citizenship or political engagement in public life). 4- BAD/BAD/BAD/FREE - Women who tried to rebel against the role in patriarchy have historically been burned, killed and/or painted as evil, for taking control of their own lives. So, all this goes with the idea of taking control of their own destiny, paint themselves as evil before the media/society does it. Burn yourself. Go against the fate of the moon, which means, don't let themselves be defined by the narrow idea of womanhood that is pushed against them. Feminism is power and also freedom. This is my reading of the music video anyway. Sorry if there's any broken english, I'm brazilian.

[@alvizzachyionie1758]

lee soo man (SM) actually worked for the song and for the whole album lol

[@bananyamoonie4396]

omg this came out on my birthday and it’s a special video about my favorite girl group!🥰🥳💕

[@Hana-gd1vr]

WAAAH this was so quick!!!! i’m so excited to watch this

[@tin112]

Congratualtions on the studio!!! You deserve it!!

[@Imyourcherryybomb]

It did assault me really bad and i loved it lmao.

[@alejandraflores510]

Thank yooooou for the reaction I was really looking forward to this one

[@syd7368]

Yo PD! Idc how long you take reacting to a MV. Your reaction videos are literally the BEST there is! You break down the themes, color, dance, to even the tiniest little things that nobody probably ever noticed, & much more, and we appreciate that! You give us more insight to what some people probably never thought of whether it’s good or bad and that’s always a plus! Keep doing ya thing brother! And yes Yves short hair 👌🔥 lol

[@garethlxnce5196]

Your voice is so calming

[@fedexxgirl7453]

This song is exactly what people get when it comes to Lee Soo Man’s music.This song is like the mix of Zimbalabim and Icy

[@aju_dee]

Nice to see you again with the LOONA content, PD! Been looking forward to it.

[@joaofaria3966]

His silence speaks more than his words 😂💀

[@lauravr5632]

When I first watched this I was like okay. And then it got to the bridge...everything about that bridge from the cinematography to the song was just perfection. So cinematic.

[@soriswikipediapage9131]

Do you follow Nature the song sounds similar to their recent comebacks 'Oopsie My Bad' and a few other ggs. I was hoping that # would be the title track

[@san-vi5ub]

the only thing he said in the first reaction "omg that is vivi" the power she holds... the power loona holds

[@Gossipgirlnow]

I love the shot with the burning sky...have watched the mv more times than I can count but it never fails to give me chills

[@ALMINHO]

PD: Sorry, it's like cold in here. LOONA: So What? 😂😂😂

[@AlwaysWIZONE]

cheeky hahaha

[@val-gq1hh]

been waiting for this. thank you pd!

[@mquasare]

At 25:20 the explanation for their connection it's their participation at the lore, in the Loonaverse they was really connect as their representative colors beeing complementary, and in the MV of Girl Front a appearance as another Choerry version supposedly to be Hyunjin and then she appears in a flash with mirrored image, and the Hi High MV were Hyunjin and Choerry high fives just like they know each other from the past, and in Butterfly they keep changing the center position. And, in the lyrics, they were connected as Hyunjin lines at 'Sonatine' beeing completed with Choerry b-side 'Puzzle' lyrics, after in the b-side track of [X X] 'Colors' Hyunjin says "I can't take my of the deep purple" something like, and Choerrys mentioning "as my image reflected in the mirror". Then they amazing make a parallel with the clothes on Girl Front, and making their hair colors beeing analogous. THEY WENT AMAZING. JUST THIS.

[@davidoramas7507]

I was really eager to watch your reaction and here u are,, I think I was overwhelmed at first listen to the music video too lol, it like a hole new concept

[@cass7559]

i’m sad bout vivi’s line distribution but the moment before the bridge when she throws the spray paint off the edge makes me feel some type of way and for me it’s my favourite scene. also jinsoul’s hair is heart eye emoji

[@ads739]

thanks pd! amazing as always. looking forward to the album listening party. specially their hidden track "day n night".

[@romansworld123]

Choerry/purple and Hyunjin/yellow also have opposing colors ~ ooo°° lore

[@twwuwu7527]

I usually don't like songs that are too much but this definitely is the best 'too much' songs I've ever listened!

[@soriswikipediapage9131]

You might like Itzy and Nature they have a similar songs that have an intense style

[@lidette711]

Begging your pardon, PD. The models in Butterfly actually has a purpose. In the credits of the video, you can see that they are locally casted. Meaning, that was the most cost-effective way for BlocKBerry to revisit all of the countries they visited in the lore during pre-debut and helping the story come full-circle. They no longer have to fly all of the members back to where they were--just the yyxy girls for the teasers. The models, according to popular lore theory, are actually proxies for the Loona members. They help drive the lore and story forward, even in So What. Additionally, this shows how inclusive BlockBerry is. The teasers are entitled, "To All Loonas Around the World." Meaning, whatever your race, color, religion, or gender, you are a Loona--an enlightened being inspired by their art and music. On the other hand, I get your point. Mad respect for your hard work, sir. Thank you so much.

[@hannah-uf7id]

yes! i was waiting for this. also im already missing your old office.

[@galahgilang3996]

*actually i got into liking LOONA bcs of your listening party to the whole LOONA discography before BUTTERFLY, i just wanna say thx PD!*

[@derlis_whatever7033]

In some theories Hyunjin was part of OEC since she is also a primary color and Choerry was added by mixing Kim Lip and Jinsoul to OEC to complete them. Also Yellow is Hyunjin's color which is opposite to Purple in the color wheel.

[@kunikreide]

*remembers pd’s bias is haseul and vivi* oh no

[@paraconti4738]

'Too much! The MV and the song are too much and the MV distracts the song.' The perfect description of how I felt watching it for the first time. You sure got a knack for putting words into perspective.

[@pabloalves007]

the feathers is a reference to Haseul

[@telur_dadar]

thanks for the video PD! Love you

[@kimberlybreadjiningtonmum9292]

See this is why they need Haseul around to keep them in check otherwise they destroy the world

[@icantgowonwithoutchuu]

many Orbits were waiting for this, thanks again PD, this comeback is really nothing short of uh-maZinG! 🔥

[@Tallarix]

its like itzy + hapiness from red velvet lol

[@thisisdharana]

omg!!!

[@Obi-C]

I was waiting for your LOONA reaction!!😂

[@chamomile_te1684]

yall can complain at everything you want but the BRIDGE WAS THAT BITCH THIS IS MY FAVORITE BRIDGE OUT OF ALL SONGS PERIODTTTTTTTT

[@ilovecatssomuch99]

honestly this song grew on me SO FUCKING MUCH AND NOW IM IN LOVE WITH IT