The Kulture Study: NMIXX 'O.O' MV REACTION & REVIEW

[@formoftherapy]

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[@Naithesther7085]

Thank you for your review ♥️🥰

[@flowerbit4137]

I like cereal

[@eada18]

N-MIXX = MIX ?

[@zero_nia]

I feel it is like medley song or a mashup song but there something not good about this song. And also NMIXX song "Tank" is better debut song than "O.O"

[@fireflieer2422]

@@ericb2239 i think you have a good point. It‘s probably good to wait out their comeback to see where their sound is headed

[@aymenbx648]

You're right this feels more like a highlight medley than an actual song

[@ohnana95]

PLS 😭 my friends and I thought it was a remix like those type of songs you dance to in highschool for a school project lmao

[@ohnana95]

if they wanna copy aespa, they could've atleast add catchy parts but this "baila baila" is not it.

[@Samcheese4]

@@ohnana95 I definitely don’t think it’s like Aespa. They do experiment, but there is still a very defined structure, like PD said about NCT. I feel like it’s closer to Kep1er’s debut.

[@Jihyonism07]

@@ohnana95 what?

[@milkflavored]

@@Jihyonism07 I think they mean the “baila baila” part near the end of the first section which was (supposed to be???) the hook

[@heyzeus136]

“They forgot about the idol part of making idol music” THIS IS THE PERFECT WAY TO EXPLAIN WHAT WENT WRONG. Love your analysis and input!

[@signingoffbye]

Hii

[@esmerldalafiguera7630]

You should watch Jas and Andy's reaction if your confused with this M/V.

[@jeongloveyou8185]

저는 이번 jyp에서 아이돌그룹을 만든것이 아니라..아티스트그룹을 만들었다고 생각합니다. 그래서 한 사람에게 시선이 향하게 하기보다는 전체적인 작품에 시선을 맞추었다고 생각합니다. 그리고...모든 멤버들이 다 멋지다 보니...한 사람만 시선을 압도하기 어려울지도 모르겠네요.

[@heyzeus136]

@@esmerldalafiguera7630 I wasn’t confused. I didn’t like it and it was messy.

[@anahim1705]

@@jeongloveyou8185 no this doesn’t work

[@RiceSquad]

10:07 "I did not like this debut" I actually like O.O but I really appreciate the honest review. I know some KZbinrs will put up a fake positive reaction in order to appease their fans or just from fear of the backlash. There's like this pressure on Kpop KZbinrs that they aren't allowed to say anything negative about kpop groups. So major props for keeping it real and authentic.

[@mactian9493]

well some youtubers really like this song honestly.. does it mean they are fake?? clearly it seems everyone needs to have the same opinion/taste as you if not they are fake right? what a joke..

[@bldmontemor]

@@mactian9493 That is not the syllogism The Asian Theory wants to convey. It refers to the current culture of keeping everything light and positive to not draw flak. No, it doesn't mean that reactors who like the song are immediately fake; Sometimes the absence of criticism, or the lack thereof, can be a problem especially in obviously-controversial pieces of art. Not that criticism perpetuates a culture of bashing and mobbing, but it allows the flow of genuine, grounded response (which leads to dialogue), especially that Kpop is going to a completely new direction when it comes to music, talent, and production. Plus, I'm pretty sure PD isn't the only creator who shares the same sentiments as us. And it's nice to see someone representing the opinions of the minority.

[@RiceSquad]

​@@mactian9493 Not at all. I'm not even talking about O.O specifically. I'm just saying in general, Kpop reactors tend to put on a fake persona. This is less of a shot at O.O and more of just general praise of PD's quality reviews. PD is a real one and keeps it authentic.

[@nicolewoods9640]

@@mactian9493 yes theyre faking. This is single-handedly nondebatably a messy bad song

[@mactian9493]

@@nicolewoods9640 in your opinion..

[@ediiixy]

I genuinely don't get why JYP did this much, groups like IVE debuted with Eleven and kept it simple yet addictive and look how well that song is charting even a month after it was released even till to this hour they're charting well. I feel even worse for the Vocalists in the group becasue its just sad their vocals weren't showcased.

[@sabrinas4355]

JYPE probably think they can remake next level's success but it just went bad bad bad. Anyways as of now IVE is leading the game with doing great in both digitals and physicals.

[@FromBusan]

IVE song was simple (yet a banger) but at least they showed off EVERY single member in the MV, each of them were memorable

[@ff-pj9qf]

They wanted aespa's success with next level and it failed so bad

[@amira6300]

@@sabrinas4355 ikrrrr

[@maybe5413]

i'm sad that JYP tried to remake this kind of style like aespa or nct but I bet in two weeks the opinions of many people about this song will change simply because big companies can advertise songs soo much and they get a lot of attention. This way you will listen to the song a few times on accident just by going through social media and then you will get much more comfortable with the song :/

[@Lena-zn4re]

I feel like SM fully knows which genres work together and how to transition into them in one song, which is why it works. You had songs like I Got a Boy, Zimzalabim, and Next Level that were complete rollercoasters of different genres but that also mixed really well with one another for some reason. This, however, sounds like they literally took 3 different songs, put them together, and called it a day. The girls really deserved something better for a debut.

[@janechhour8014]

This girl group is from JYP tho.

[@joopzmx]

@@janechhour8014 For what I'm reading, she already knows very well.

[@tatianameza9678]

Cherry Bullet comeback on March 2 with "Love in Space" Support them please. Their songs are amazing

[@antonettatina1114]

@@janechhour8014 You're Not reading carefully tho.

[@happygokathy]

@@janechhour8014 Uhm Lena was makin a point, between cymbals and a piano, hence the transition “This, however” 😶 Read again. 🤗

[@plplkpok]

Can we talk about the lyrics, cause it looks like they just key mashed random words and sentences together for the whole song, the girls deserved so much better...

[@alirollins5804]

Literally. The shOOg shOOg shOOg and Baila parts are so fucking cringey especially cuz baila is pronounced so incorrectly i didnt even know what they said. Also the eye drop part is just so random and makes no sense

[@ryuean]

@@alirollins5804 exactly

[@yazashclipsvalorant]

kzbin.info/www/bejne/d2K4qK2XnryVh8U

[@ilikeporkbuns_8078]

I know right? Likes what is "Zip zap zoom come on come on" ??????

[@dorcasxsesgo]

i just know the girls would've done a better job for the lyrics... i know it.

[@isiaadiel3468]

Something I just realized that I don't think is mentioned is that the song is about nothing. Not girl power, love, partying, self expression. Just vague "powerful" terms, odd English phrases, and a lot of nothing words. These ladies are insanely talented, truly aces that should have had a better debut. They worked with what they had and did great, but a golden oar doesn't save a sunken ship.

[@TT-ee1vv]

True

[@blush3790]

thank god someone said it. The song was bad, but those lyrics were next levels of not caring about how these girls debuted

[@Skz.sarah94]

can´t forget the randome coke ad in the song

[@srfarache]

so true

[@ClaraGD]

@@Skz.sarah94 but that part was dope tho haha

[@dass.dance21]

The biggest problem I have is that they could have made two really good separate songs and arranged them better. The parts don't mix, and the transitions, intro, and ending are choppy and rough. It just feels like JYPE is doing too much and trying to do the experimental sound but not understanding how to go about that properly. I listened to a rearrangement of this song with just the Superhero part, and I was stunned cause I could really see how much potential this debut had, and they really dropped the ball with it. And it also sucks cause the girls are getting so much hate for it😓 When they are actually also talented and really deserve the support and fans.

[@nouraaz27]

Aespa- Next Level sounds like so many songs but still doesnt sound weird like this. Idk, maybe its just me

[@a.r.m.ymoaengene6250]

@@nouraaz27 next level is how u do these type of messy songs right same with i got a boy by snsd

[@sensorbitaccount5222]

@@nouraaz27 I think Next Level works because there are parts to indicate transitions (Ningning and Winter's bridge, the sliding bass) so it didn't leave people too shocked. This one on the other hand, abruptly changes with each segment.

[@nouraaz27]

@@sensorbitaccount5222 aaaa. Exactly

[@dass.dance21]

@@sensorbitaccount5222 Yes! It's all very smooth and most importantly it flows and is arranged in a way that isn't as jarring.

[@ccblack3983]

If they had broken this song into two separate tracks and dropped both as their debut (think blackpink with boombayah and whistle) it would have put their duality as a group on full display. A performance/dance centered track in 'O.O' and vocal focused in 'Superhero'. That would have given both music videos breathing room to highlight each member because they are all lost in the chaos of the debut m/v. The vision for this group is clearly "red velvet, but make it stray kids". This debut was the most tragic way to showcase that versatility.

[@IndianaJonas96]

And then they shouldve performed this on award shows as a pretty sick way to show both songs in one performance.

[@Ari180_RE]

I think this is a perfect take. Honestly I think they tried, as articles put it, go for the 'I Got a Boy' and 'Next Level' feel of messiness and jerk that is experienced with each transition but what fails for O.O is that they never go back. I feel like with the aforementioned tracks, it resolves itself and gives a complete piece. JYP tried to be experimental and display the versatility of NMIXX in a way that does them more of a disservice.

[@Oliviakhouk]

YES that would be perfect

[@be_mysunrise]

i agree. i also thought to myself that this song is better dropped as two different tracks instead of whatever they gave us bc tbh i feel like jyp wants them to sound different so bad but the execution is just bad

[@xsomili5501]

@@Ari180_RE igab felt like one song. It wasn't messy. This- (I love O.O tho it grew on me 💀, but it's still messy as hell)

[@chelseamcmaster7191]

It sounds like two different songs, and I WISH that they made them into separate songs. They would have so much potential and would obviously sound amazing cause these girls are SOOO talented. JYP has let these girls down in their debut and I hope their comeback will do them justice.

[@strayyystayyy]

3 different songs*

[@Armyblink4life554]

Ikr

[@sameerakhan7455]

Honestly, I'm worried. I think the most important songs for a group are their debut and their 1st comeback. If they DON'T have a good 1st comeback, it's gonna be tough for the girls. Many people will forget about them and it'll be hard for them to redeem themselves if their 1st comeback is something just like this... I really like the girls and I love their pre debut performances but no one stood out in this. They all have different vibes and then trying to balance each other out while going for a girl crush vibe just doesn't work. If things go well and their 1st comeback does something for me to forgive this debut song, I kid you not each and every member will stand out. They all are very good and all of them could've stood out. Ik JYP is trying to make it as 1 group so that one doesn't stand out from the other but it just doesn't work with these amazing girls. Like, there wasn't any eye catching individual shot (besides maybe BAE) and not one of them stood out, the group themselves didn't as well sadly. Let's see what'll happen. Though I will Stan the group because of the girls, definitely not because of this debut. Wish them the best of luck

[@littlebluefishy]

Agree, for the baila baila part someone rearranged it, I think it sound so nice kzbin.info/www/bejne/fWSmYp-Qe8xreck someone also rearranged the superhero part I just don’t understand why jype has to mix these good songs together to be a terrible song

[@fisticuffs12]

@@littlebluefishy thank you for the link, i was so sad about o.o because i actually loved those parts but the rest ruined it

[@gzilla_00]

The middle part should've just been a stand alone song. That would've been a refreshing debut

[@cristal1460]

It would have stood out as well for not being girl crush like every other 4th gen gg song, they did the girls so dirty.

[@OfMelodies]

I completely agree with a standalone version of the middle section being one of the most refreshing debuts that would have happened in a while. that would have been really fun and I wouldn't be so annoyed with the dresses during that part bc it's at least different than the leg belts and girl crush we've seen a million times at this point. there's already a video out of someone making that section into a whole song. I wish they could redo their debut with that

[@bubble_uwu]

It's definitely something Itzy would sing

[@Kpoping727official]

Check out zsundar channel. He did exactly that.

[@violent___serenity]

I feel like JYPe wanted to recreate SNSD “I got a boy” but assigned each producer one part of the song without telling them it’s one song.

[@eds_april]

This song is all over the place without melody that would stuck in your head

[@seobams]

completely disagree, i think the watch baila baila part is super catchy

[@ri8900]

@@seobams me too i didnt at first but after listening a bit its stuck in my head even more than usual bc it’s such an unusual sound which i think is the aim

[@dumpstacy]

What??? every melody was stuck in my head (the poppin intro, watch out baila baila, the nmixx, superhero, the eottae eottae, jowa jowa)

[@bronksalaji]

Sorry but most of the song is kinda catchy after a while...

[@eds_april]

@@dumpstacy idk but i can’t relate with what you said after listening to this couple of times

[@lolaloli9362]

JYPE introduced NMIXX as a perfect girl group with all-rounder members but they really had the audacity to give the girls a debut song like this. I heard there were a lot composers that participated in making this song. Sure enough, too many cooks spoiled the broth. I think the 2nd part of the song where they're dancing with dress actually sounds amazing. Pop rock and hi-teen vibe kinda suits them though. JYPE should learn more from SM on how to produce the iconic '3in1 mix genre' song. Even 3racha from JYPE itself could do it better.... Honestly, the mixing for O.O sounds so bad... I'm surprised that this song passed their qualification...

[@michikomi6358]

Yeah i thought so two the second part actually really suited them!

[@04Ammy04]

Yes to your 3racha comment! I would trust them over those 10 producers.

[@milkyuuu6170]

Honestly I would’ve loved NMIXX’s concept or sound based on pop-rock. If their concept is based around being experimental and mixing different genres into one song, then JYP/producers should learn how to do it right and even learn from other producers in SM or YG even.

[@abrealabbryana5688]

But 2nd part sound familiar like have been heard somewhere

[@Macarena2300]

right, the girls are super talented but the song....i like it but yeah honestly i don't think it shows the TALENT of these girls. like fr, they're really good but ngl very confusing.

[@gamegirl1561]

I genuinely wish they’d gone with the middle part of the song as the whole thing. It was so catchy demonstrated vocals and rap perfectly and I feel like a full song in that style would have been perfect

[@GabbyDario]

THIS!!!!!!

[@doge-hime7615]

Zsunder did it kzbin.info/www/bejne/gJ-Qh3iPpdCmmpY

[@shirleyzhou4537]

Same.

[@jaeveecutieee]

YESSSSS DEFINITELY

[@dorcasxsesgo]

oh i just wish this song was 2 separate songs because i actually LOVED the first part and wished they kept going. and the super hero part was SO good but didn't have its place in this😭😭😭

[@StLaRizz]

Say what you want, but SM does experimental songs all the time and gets away with it because they fully understand how to handle experimental songs. JYP just doesn’t quite know how to tackle that and it shows in a very difficult way

[@power9725]

as someone who is really into noisy and experimental music, this was not it for me, i’m sorry 😭😭 the girls are super talented, and there is so much potential.

[@you_know_me8218]

I agree, I mean, I liked some parts of this song but like, what even is this. I love ‘noise’ music (I still find the term odd as it’s just music but if they insist to name it this then we should call ‘normal’ music ‘basic’ music to be fair). Experimental music is amazing, they can be good or bad but I like them if I like them.

[@jasmines_solace]

@@you_know_me8218 sameeee

[@died2born534]

as someone who is also really into noisy and experimental music, i actually love this song!

[@power9725]

@@died2born534 that’s great! i’m glad someone enjoyed it :)

[@you_know_me8218]

@@died2born534 that’s great! ☺️

[@geraldquanico3250]

"SM songs like this has so much structure and this was definitely all over the place." Very well said.

[@everybodysweird]

Totally agree about how the MV was not a good introduction to the group members. There was so much going on with all the different sets, special effects, wide choreo shots etc that the members ended up completely lost in it. A strategy a lot of groups use is to give each member their own separate set and use it for close ups/beauty shots whenever they it's their part, or have each of them come up one at a time at the beginning and leave the group shots for later, and it might be cliche at this point but it really helps highlighting their different charms, whereas with this MV I don't really remember anyone except the center.

[@MrBobopsp]

There was sooooo many faraway shots thats lasts for way longer than they should. Either that or u end up just seeing members staring into the distance like a deer in headlights which was so underwhelming for me personally.

[@bronksalaji]

GUYS when you read the lyrics of O.O and tank, it kinda make sense.. for their debut introduction.. Like we can see the Kpop industry is literally shaking!

[@sameerakhan7455]

I actually personally really liked the M/V but one but it didn't have enough solo shots or heck, not even good group shots tbh. It's a good M/V for the lore, but the lore feels lazy cause it reminds so much of AESPA and even LOONA's lore so it feels lazy so I'm put off. Even without all the lore and things, it's not the best M/V for a debut though because no one stands out the song is so overwhelming (I personally think in a bad way though it depends on person to person) in itself that the M/V feels even more confusing and even more overwhelming that it would've been if the debut song was good enough

[@GaladrielOfLorien]

@@bronksalaji Give it up. The lyrics to O.O are literally random words that might as well have been generated by AI. Ain't no one shaking anything except their head at how bad this debut was.

[@GaladrielOfLorien]

I feel like the shots are either too far away, or too close up (of eyes/doors/etc). It was surprising to learn that this group had seven members, as it felt like I've only seen five of them.

[@sejeongpretty7452]

It's sad because this song feels like three songs smushed together but each individual part is actually so good.

[@formoftherapy]

100% I actually really like every section just not together

[@calvingwiantara2982]

@@formoftherapy NAH 💯

[@dandididandan5253]

THISSSSS CANT JYP JUST HIRE U TT U HAVE BETTER TASTE THAN THEM WHY JYPE WHYYYYYY IM SO DISSAPOINTED THEIR INDIVIDUAL TALENT IS LITEEALLY CAN BREAK THE POTENTIAL OF NEW GEN GG WHYYYYYY JYPE RUINED IT...IM SO SAD

[@mamaryunashin]

THIS. OMG. I literally love every section of the song but not really fond of it as a one whole song.

[@Lalalandtothemax]

Could’ve made the album bigger with 3 separate songs 😭

[@dajab.7331]

what angers me the most aside from the plagiarism controversies, is that this debut had SO much potential to be something iconic. like, the first and last sections of the song/MV had a massive potential to become a hit song almost instantly. the chorus seemed to be catchy af and i know i would've been obsessed with it for weeks, same thing with the superhero section but ONLY for that song, because that type of music is also up my lane. the girls have mad potential, but JYPE ruined this with their awful thinking and creative process. this debut has been stained by controversy and the lack of originality, they deserve waaaaay better than this.

[@ashigarashimo]

Zsunder did a rearrangement of the Superhero part and it really sounded like something JYPE would have put out: kzbin.info/www/bejne/gJ-Qh3iPpdCmmpY Someone must have heard the original song and though "Meh, let's go for the weird ass aespa mixes" and screwd O.O up somewhere.

[@lunabtxt]

@@ashigarashimo Yeah, one of the 10 producers/composers that worked on it.. some parts of it are so good but the song is just too chaotic with a bad structure

[@ryuean]

THIS

[@ryuean]

@@ashigarashimo he should do the song without it

[@micah4059]

What's worse is the plagiarism issue isn't even properly addressed I can't- 😭

[@jerickraquedan1604]

I totally agree with what you said that SMTOWN songs has a structure then change it completely. However, in this song, I feel like the song haven't found its structure then they changed it completely. Also, I agree about the idol highlights as well. What's sad is that JYP claimed that this is a new genre called MIXX POP, which is a mix of different genres in a single song. However, I feel like SMTOWN is doing this "Mixx Pop" since time immemorial (hahaha). I feel sad for the girls. Though I like their b-side, tank. I hope for the best for the girls in the future.

[@NerdyQueen1234]

Exactly!! It messy but not in the right way

[@kat042]

Sm have been doing it for years that’s why it’s not that horrible but jyp should of not tried this for a debut song like why atleast for 1st comeback

[@michyeogane9764]

JYP purposely create a mess NMIXX debut song so the group get the hype talk everywhere, then next comeback with something WOW and fans will love it 😉 dislike first its ok because JYP know next comeback u all will still watch it, why? because this group its from JYP 🤫

[@Larsaw66]

@@michyeogane9764 If you're refering to international fans, yeah it is maybe but the Korean fans are so different because when they heard a bad song from any group, it'II be hard for them to come back and listen to the group's new songs. From my perspective, I think JYP doesn't care about the reputation in Korea anymore because of the outcome of twice and itzy in oversea markets. Maybe they think that promoting in oversea countries can give them more benefit. (sorry for my eng by the way)

[@honoluluw]

@@michyeogane9764 well sorry but that doesn't sound like good marketing to me

[@AvatarStormBringer]

Glad to see a reactor that's not blinded by overhype.

[@andrewdimitiman9538]

Fodm of Therapy is one of the best reactor thoo

[@fireflieer2422]

agree, i always look forward to their reactions

[@riffgroove]

This video has exposed a lot of fake reactors.

Check out DezzyMarch, he also didn't give a fake reaction to this song

[@Sosooxc]

Too many overhype reactor I'm sick of it, they think this is incredible masterpiece. Lmao. Everything come to kpop isn't always 100% good song but they pretend everything is always good song.

[@aliyahsmith3134]

The moment I hear shoog shoog. I laughed so hard and then random words followed. I’m like “NO WAY!” The sound of I’m sooo fishy fishy fishy got me too. It’s everywhere. I feel bad because they have amazing girls who are voice powerhouses.

[@aepeessla]

It is freshly but it sounds like fishy bc of the Korean accent

[@TalkingAboutYooh]

You summed up my feeling about this song precisely. Chaotic and jumbled. Nobody really stood out to me but one member and that was only because I followed their pre-debut. And ten composers? *TEN???* Talk about too many cooks. A debut song is supposed to define what a group is about and if Nmixx is about mish-mashing things together like this, then what they're about isn't going to resonate with as many people as JYPE hoped.

[@Heyits_Mai]

Just like you said, a debut song mean to show what a group is about. Imo, maybe, O.O was meaning to show that Nmixx could pull-off any genre..

[@aishajung3430]

I read that as "too many cocks" and had to do a double take. But I suppose it might not be too far off the truth because there was probably one too many ego clashing in the process to produce something like....this.

[@armymoa7363]

@@Heyits_Mai so…your saying that mish-mashing is showing they can pull of any genre okay,the composers could have atleast shown a more structured song,it was like 3 songs that were mashed together

[@bronksalaji]

GUYS when you read the lyrics of O.O and tank, it kinda make sense.. for their debut introduction.. Like we can see the Kpop industry is literally shaking!

[@yuraka6768]

@@Heyits_Mai “could pull off any genre” well they failed

[@SleepEludesMe647]

The saddest part to me is that the extras hired for LOONA’s Butterfly left more of an impression on me than NMIXX got in their own DEBUT MV :(((((((

[@zeejoe]

oh wow, but you’re definitely right

[@cullubbowzer8095]

I feel bad for laughing because it’s so true

[@strawcheriwijeon1911]

Why is this so true???

[@TwilightJournal]

wait what. why are you so right. I remember all of those extras...

[@pokerface4848]

With that it feels i'm watching loona's so what in the first parts before the cute pop rock section

[@realbreecheese]

I still can’t get over that zero coke line 💀

[@jholetroblesvergara]

ngl that what cringy ah

[@Everythingz127]

Me too 💀💀

[@iZx_ch]

​@@jholetroblesvergara popcorn and zero coke 😍😘😘😘

[@heyitskdan]

thanks for making honest reactions

[@sonecaavril]

Merman, tu aqui? Ave Maria, nãm kkkkk ❤

[@milaofarmacia]

kkkkk aqui de nv

[@thallitamota7518]

Aaaaa olha quem tá aqui ❤️

[@liliaraphaela1615]

Olha quem tá aqui ❤

[@linsteven309]

Yes so many reactions are fake!

[@yultae97]

I think JYP wanted to appeal to the newer generation, so they made a song which they believed was trendy for Kpop standards and thought this song would create a unique quality to them, but they went all out from the beginning. As everyone has been comparing them to Aespa, aespa never dived into experimental music in the beginning, they played it safe with Black Mamba and then slowly started experimenting different sounds. Not only does aespa do this but lot of groups play it safe in the beginning, so they can attract a wider audience, for example Loona. I feel JYP should have done the same than jumping right into a wild song. The song is not bad or good, but it doesn’t do a good job in introducing the group to the audience because now they’re always going to be remembered for this debut.

[@michikomi6358]

But i love that they play it safe then pulls out a next level because I get curious “what can they do next” but this debut had every genre in it so its less intriguing for me, like we know they can do some bad ass song, then a cute/edy/rock song, then back to girl crush. So what did I miss? Not sexy they’re too young

[@inyour_wetdreams]

your opinion definitely summed it out the best

[@tosinolorunsola711]

Exactly. Black Mamba did what it had to do as a debut song: introduced the general vibe and lore of Aespa, showed us who they are, and didn't do the most.

[@greentofuhouse]

I feel like Twice is their safe choice, itzy is them beginning their experimental transition then there goes nmixx lol

[@yultae97]

@@emayearewhy7072 that could have also been a strategy. Creating chaos to claim attention toward the group, which is not honestly a bad idea except that it damages the group’s image/reputation as newly debuted idols, first impressions are the most important❗️

[@hal2054]

playing catch up is exactly how it feels. because of the success of NCT and AESPA it seem like JYP have this obsession with trying to be like SM, instead of just focusing on what makes JYP groups unique. JYP idols are all talented and some of the biggest groups have come out of the company so i don't understand this bizarre move to try and make the next Sticker or Next Level. i think this sort of extreme experimentation should be left to SM, since they're clearly the pioneers of this genre in kpop. these girls seem talented, and their debut did them dirty purely due to the fact their company are trying too hard to execute what SM do perfectly.

[@isabela3519]

ur so right. and its weird when you remember that jyp made his own entertainment company because he was rejected by SM. JYP has produced a lot of original groups (twice, wonder girls, itzy, got7, 2pm, etc...) so it's really disappointing that this comeback is just a copy and paste of so many other groups but worse. the girls are so talented and deserved a better way to make their first impression.

[@noway3128]

Has NCT’s music actually been successful? Their charting in Korea is completely fan driven. They’ve never had a proper hit. Only aespa has seen any kind of digital success with this kind of music.

[@dulceinfierno6437]

@@noway3128 Probably not talking sales wise,but experimental transition wise. NCT and Aespa are currently the only new generation groups that are executing experimental transition well.

[@noway3128]

@@dulceinfierno6437 I much preferred Billlie’s Ring x Ring to anything the SM groups have done in the last few years

[@fitriyulia9687]

@@noway3128 and Billlie also from SM group 😂

[@NiclasKPop]

The middle section of the song was absolutely amazing and would've been so great seperately, I don't understand why they tried so hard to pull a "not the norm" concept by mixing two so totally different sections that feel like two songs into one, with the heavier one being really messy in production. Now after some listens, what I especially don't get are the lyrics. How did someone like 153, who wrote on so many cool songs in the past put this out and thought it's good? The talent of the girls is clearly there, but this was such a way over the top and forcedly messy debut concept that I hope won't hurt them in the long run. Fingers crossed that JYP does better for their 1st comeback.

[@natasharahman8402]

huh what i can't even find the middle section of the song 😜 but yeah, agreed with what you said! the lyrics have absolutely no meaning, no story. its like zip zap zoom boom baila baila what are those even?!

[@chrislee3601]

kzbin.info/www/bejne/gJ-Qh3iPpdCmmpY

[@michikomi6358]

Especially that rock and whatever the beginning was does not go well together. In next level it has this technilogical/matrix-ish song then a groovy part yet it works so well even though its a completely different song. But here, idk the chorus was so low too i was like “where the beat? Why are the vocals louder than the beat?” (Not a bad thing just bad producing)

[@Sosooxc]

Check dis yo it's better than o.o kzbin.info/www/bejne/gJ-Qh3iPpdCmmpY

[@yuhhh951]

@@natasharahman8402 i think bails is a spanish word meaning dance, idk the rest tho

[@enabains9300]

I totally agree with how there's no member that particularly sticks out. The song itself is fine to me but I feel like the vocal pitch wasn't my favourite and there's no one I can pick out and follow. Usually with a new group I find one member I love and then that's what gets me into the group but there really isn't anyone here that does that. I don't like to compare but this really feels like JYPE's attempt at getting to SM's level. Every group in SM has that chaotic but addicting sound but usually JYPE follows the route of addictive and ear-worm for their gg's which works for them. I understand wanting NMIXX to be a powerful performance but Itzy also have powerful performances but every member individually sticks with them compared to NMIXX. Maybe the group size is too big but it also feels like only saw like 5 members outside of the group scenes.

[@sknight2810]

The song itself is NOT FINE. How nice how nice good good zoom zoom is blasphemous

[@faiz7180]

@@sknight2810 yeah throwing out random words seems to be the trend these days.

[@AvatarStormBringer]

I was about to thank PD for pointing out that important aspect. They really didn't stand out to me vocally and visually. I was struggling more on making heads and tails of the song. The 2nd -verse- song of the -song- mashup is nice but it's so jarring that I cannot figure out if the opening verse and the... the... "post-bridge"(?) are actually the same.

[@artistblue18]

@@faiz7180 yea but this song took that trend to a whole other level. Most of the song was random words

[@vulpixella]

vocally, i could really only pick out one voice and it was lily’s because her tone was different than the others, but even then.. it just blended in way too much into the track and the mixing just felt rushed and not thought out at all. and even though i generally know some of the members, i wouldn’t be able to figure that out because of how they mostly used group/performance scenes

[@Mara-ig3st]

Absolutely no hate to the girls, it's clear to me that they're top tier talent who deserve a better venue to show that off than this. My two main thoughts were: 1. This debut does something unforgivable, which you touched on in your review: it takes the entire focus of the debut off the group and the individual girls and puts it on JYP (the guy) and JYP (the company). The ENTIRE conversation around this debut before it came out was about JYP's direction as a company, how soon it was to be debuting a new girl group after ITZY, how ITZY has been treated by their company, how this might impact TWICE, etc. And now that it's been released, the entire conversation is about the artistic direction of JYP (the company) and whether JYP (the guy) is at this point in an Emperor's New Clothes situation. 2. JYP (the company) has been trend chasing for way too long, and this is just the latest and most egregious example. They pretty clearly thought ITZY would ride the wave of what was cool at the time, not apparently grasping that the girl crush market was already pretty saturated when they debuted (no hate to ITZY, I'm a fan), and now they're trying to out-SM SM and more specifically out-aespa aespa and it's not bloody working. Some SM groups and SM songs are aggressively weird and they're not afraid to make challenging pop, but you can always say for an SM release or SM group that there was a clear concept going in, even if it's a weird one. Nobody familiar with them (even casually) would have a hard time describing aespa's concept, even if their music and videos are unusual and not to everyone's taste. JYP (the company) apparently can't tell the difference between a collection of surface-level conceits and an underlying cohesive vision. They can see that something works in other people's finished products but apparently can't identify _why_ it works or the factors that _make it work_. And here we are. (Also? Overworking TWICE and treating your other girl groups as science experiments is no way to run a company.)

[@kiraururu]

you can type jypE when talking about company, that's their full name

[@virgantaraaa]

Twice is Idol, they supposed to release song. What do you want from JYP when talk about treat their girls? Doing 1x comeback every year like BP?

[@veeveegem]

If you'd just take a look at JYPE history then all of your points would be deemed invalid. For over a decade, JYPE has been producing GGs with an average of 3yrs gap and each group has been/would still be doing fine. None of whom has the same concept which explains why jype might have pushed for a very different route for NMIXX as all of the "normal" concepts had been taken by their previous artists and that's just a no-no for the company. And overworking Twice, really? Even 2PM and Wonder Girls did more than them during their active years, you'd never hear a fan or artist call that as being overworked. Projects = profit and opportunity to express their artistry. Don't take that chance away from Twice by claiming they're "overworked" when they're not.

[@themilkuyu526]

Wow, your #2 points - finally someone putting out the words that I needed to say. I just wanna say, JYP has always tried to copy or at least replicate whatever's the current trend and for some reason this one time they failed with NMIXX debut. I'm anticipating but also scared because the group introduced their song as "a new genre" "mix pop" which they are trying to put forward (also it's never new and already done by SM wayy before) in their future releases and imagine similar ones like this - omg. JYP needs to wake up.

[@angelic5374]

Ikr. 2018 was a HORRIBLE year for Twice. Non-stop comebacks and events to debut ITZY. And so was 2021-2022. Kura Kura Taste Of Love (6 tracks) Perfect World (13 tracks) The Feels Formula Of Love (16 tracks) Doughnut (2 tracks) TWICE#4 Not to mention the MV filming, performances, stages, training, recording, learning... World Tour Season Greetings

[@Warde04]

For me, the constant changing of the beat really put me off and I honestly felt like I was drowning lmfao. I’m still going to keep an eye on them and hopefully their comebacks are better.

[@haruscorner]

omg the word "drowning" plus their concept under water so i guess that's their goal in the first place lmao

[@andreahl3494]

I thought the same. I realized between the middle part and the last one that the beat just changed midway and it was really off-putting. In the intro, the first girl's rap sounded off too before her last line, shuk shuk shuk. It did not make the song "interesting" it just made it uncomfortable to listen to

[@friya196]

Love how bad songs the key for people tuning in lmao

[@NathyIsabella]

"we divide the assignment, you do your part, I do mine, and we just put them together after" 😂

[@viviana1890]

I think this is the best description. The song really doesn’t mix well.

[@namelessfan8795]

It's like discussing global warming in your essay only to end up talking shit about politics.

[@internationalrelations4973]

Sounds like group assignment done in pandemic

[@-megaera9628]

@@internationalrelations4973 you nailed it! 😂

[@belindalau7135]

Yea that's the best describe😂😂 omg so funny

[@hnj1844]

the confusing song aside, jype totally stripped groups like ateez, loona and enhypen down for parts here for their mv, sometimes shot for shot, and also the group's wider concept imagery/storyline too, which seems so weirdly blatant it makes me think the current plagiarism controversy was part of jype's marketing strategy. any publicity is good publicity etc. it's sad to see.

[@calit5109]

Completely agree. I 100% think that it was a marketing strategy to copy so many well known groups. They’re getting alotttt of stimulation for both the super wack song and their blatant scene for scene copying of other kpop groups. It’s not an approach that I appreciate from them, and to say the least leaves me very disappointed.

[@alejmora]

I also hear some Everglow bits here and there (and Everglow did a much superior 'Harbor' scene in their 'First' MV). Come on I also see they copied superhero Yena flying from the sidewalk.

[@hnj1844]

@@alejmora Ah yes! I knew I had forgotten someone, I think Everglow and Enhypen fans brought it up first but got shut down. Of course nothing will be done about it as there's never any accountability for companies this big and weirdly fans will go to bat for a big label out of brand loyalty, it's a really sorry state of affairs.

[@peka_chuu]

JYPE took mixx-ing seriously

[@JuliaCondeify]

thank you so much for saying this. they completely plagiarized ateez storyline.

[@DannySt4rr]

This song is the literal definition of "trying too hard". I hope they find a more defined style in the future.

[@erikamaquilang6732]

Lol

[@renia1833]

Yeah I think JYPE is trying to hard to make them be different. I liked Tank(would have liked less I’m so fishy fishy fishy parts) the adlibs on Tank is what sold it to me, but O.O? Yeah this is not a grower😅

[@yuucola4145]

@@renia1833 if JYPE want them to be different, i think they should stick with Dark Mysterious Futuristic concept like the song Tank. I think it will be interesting to see a dark concept gg in JYPE

[@spicybiryani2617]

Lol yeah, SM just is better and experienced at being different but JYPE is too much

[@renia1833]

@@yuucola4145 oh it would be so cool if they had a dark concept 😫

[@ubiquitous_star584]

I honestly think this debut is the biggest waste of talent i've ever seen. All the cover videos they released a few months back really showed how promising this group is and there isn't one weak member. Every single member has great vocals (especially Lily, shes a beast when it comes to singing) but the song is like 70% rap talking for some reason. I also wish it was able to showcase each girl better because a lot of them have great stage presence. I think Lily and Kyujin stood out a bit but Jinni was barely noticeable imo and she is one of the most charismatic performers. Not to mention the song is just bad. I'm not giving up though. Hopefully JYP listens to all the criticism and their comeback is a bop because the members are way too good to have bad imitation sm songs.

[@oncextwice6059]

This!! Esp when Lily's high notes are drowned in the background, thats criminal ngl, and how they focused so much on these cgi but not the members which thats what u should focus for a debut mv

[@yumemirai5781]

@@notsoeasy4449 i just don't understand why there is so many redundancy in the lyrics 🤷🏻‍♀️

[@Elenea__21]

Watch this reaction and you will understand the lyrics! kzbin.info/www/bejne/h36rqqRrhtR2n5o

[@winterwolf211]

@@notsoeasy4449 You forgot BAILA BAILA BAILA BAILA

[@FromBusan]

If I were to compare with IVE (who had already two popular members), at least they could show each girl, regarding of popularity. As PD said in O.O you don't know who is who. I can remember only Lily because of her hair style. But for IVE every member stood out. JYPE did such a messy job, if they don't make the girls come back with a GOOD song/music video, they're fucked up, and no JYP pass could help them.. I feel so bad for the girls..

[@JessLB04]

Honestly if they kept with one concept (i'm leaning towards the more girl crush side) people would enjoy it more. Let's be real, SM's producers are the only ones who can pull this off properly, i can't believe JYP approved of this.

[@cutnz]

totally agree

[@woonha4481]

And Stayc’s producers

[@SVIVI-rz1lv]

Sme changes genre but their concept remain the sames which is girlcrush. Nl and savage changes beat and genre but u can't see it as a cute concept.

[@rinakyun]

@@SVIVI-rz1lv Good point

[@lumee8033]

the colorful, peppy part could have totally been a separate song. the beginning half and the end could have accomplished the odd, "switch-up" sound that is popular these days if they were stitched together. without the strange bubbly pop sound that interrupts it all, this could have been a great, experimental debut. it just feels like too many genres as if they're trying to show that nmixx can do a variety of concepts... which is super strange considering they have their entire CAREER to do that. i hope their comeback is better.

[@ash.613]

I feel like they should’ve went the BP route and debuted with two separate songs. The beginning/end part and middle part would have been great separate duo tracks to debut with and would’ve shown their “versatility” in a more cohesive way

[@lumee8033]

@Bad_Karma right!! like it’s so frustrating bc the potential is right there in front of our faces but they fumbled the ball so bad

[@lumee8033]

@@ash.613 EXACTLYYY like this would have been the smarter thing to do

[@dunkyourdonuts2282]

kzbin.info/www/bejne/gJ-Qh3iPpdCmmpY Someone did this (very well) and I'm pretending this is the official track

[@jasmines_solace]

i agree so much with these comments

[@refoseptiawan3409]

If that 2nd verse (the switch to rock part) will be a full song of them,then it will be a great debut for me because it's so rare to see girlgroup that has a pop punk concept. It's like two different songs that just randomly combined without smooth transition.

[@robbedgiftedkid1660]

exactly like only Yena debuted with the pop punk type of song

[@fanisafea3485]

agreee!!!

[@DasVERMiT]

Someone already made a full length version of just that 2nd part and it's quite good! Look for the vid titled " NMIXX "O.O" if the Superhero part was a full song" lol

[@wakawakapika]

@@robbedgiftedkid1660 ikr? Yena's Smiley and Soyeon's Beam Beam for me :)

[@refoseptiawan3409]

@@DasVERMiT oh gosh, thank you so much for letting me know 😭 That person was making Nmixx debut song become a masterpiece! Hopefully JYP watching that video too 🤣

[@mariajosenavarro1911]

I feel that only SM producers are the only one that can make experimental music well

[@HadassaMoon144]

TXT under Big Hit are experimenting well. Not as extreme as SM though

[@SkogenWhisper]

i'm surprised noone is commenting on the vocal mixing. It sounded terrible. Compare the vocal mixing to Tank, which is waaay cleaner and just sounds richer. The vocal mixing in O.O is very very bad

[@eva-ik4jl]

Finally someone talking about this! I found their voices SO annoying and I'm pretty sure they can sing well, but their vocals were really messed up

[@owenfujii5281]

Same their vocals leading up to debut were amazing yet the mixing made even their best vocalist sound meh. With Stayc's new song out this one will be forgotten by me

[@dallyj6109]

Ok I knew I wasn't crazy. I thought the same exact thing.

[@yuutaaaaaaa3227]

It sounds…. muted in a way but maybe that’s on me idk

[@min1705]

I've literally been saying this since the mv came out. This was what bothered me the most about it and it even more evident once you've heard Tank.

[@cherrycherrycherry1491]

This song is the definition of too many cooks spoil the broth

[@myanafav6886]

I luv this description lmao

[@Lucilfer0007]

Jyp literally compiled and compacted ateez's whole 3-4 year storyline and lore and put it with other elements from other groups into a debut, which is really sad on both parts because the smaller companies suffer a lot (please the kq team worked hard on this) the girls also had so much potential, it's just sad they had this kind of debut.

[@kittycatcuties]

I really like your honesty and how you verbalize your critiques. I’m personally really dissappointed in this debut song. I’ve seen a lot of predebut videos of the girls showing their vocal talents and I was hoping for a debut song showcasing that and their unique charms.

[@merve.864]

I agree with everything you said. They tried so hard to show everything and end up showing nothing. It's so sad that girls get so much hate because of jype. I hope they reconsider all copying issues and song structures.

[@chocopuff]

i was so curious about your opinion on their debut song and after watching your video i also noticed that i didn't remember any of their faces after watching the mv which is quite shocking honestly, really appreciate you talking about other aspects of the debut other than the overwhelming music which everyone is focusing on i'm really curious what their comeback is gonna be like and if they're gonna tune it down a little bit or if everyone will just get used to the sound

[@Samcheese4]

I feel really bad for these girls. Right out the gate, they have a lot of pressure debuting under JYP. And then they get handed this song that doesn’t show off their potential AT ALL. The company really failed them this time

[@ash.613]

Also agree that the girls felt like they didn’t stand out. I thought that the girl that I’m interested in (Sullyoon) had zero lines because I never saw her sing besides one time. But she actually has 20 seconds and multiple parts! I feel like they really only showed when Lily sang and a few of the girls rap in the beginning and end. The music video just did such a bad part at showing off the girls. I also agree that experimental music pushes boundaries but I also feel like the experimentation in kpop really goes too far in one direction and a lot of producers end up all doing the same concept (which right now is doing weird mashups of genres with talk singing choruses). I wish we’d see a bigger range of experimentation in terms of singing, rapping, instruments, etc edit - wording

[@ohsnapitsemmie]

I only thought Lily standed out cause her part in the flower section was the best part of the song for me

[@janibit]

I think Lily stood out the most because a lot of her fans talked wildly about her ever since she was announced in the group's lineup.

[@ash.613]

@@ohsnapitsemmie Yeah her parts were definitely the best. I also feel like she’s really good at lip syncing/facial expressions so they showed her more during her singing parts

[@longbeep7663]

When I went to listen to tank and listened to a lyric video I was surprised by how many of them were in the group. They just didn’t stand out individually enough to me in the mv for me to realize that some of them were separate people and I feel kinda bad ab it in hindsight

[@yuhhh951]

same i literally couldn’t find sullyoon or bae😭

[@cheeseboogar]

The fact that fans urge others to listen to it 10 times until they like it says a lot about this song lmaoo

[@OND7430]

Exactly 😭😭 The fact you have to listen to it 10 times just to like the song shows the song isn't good

[@NaevisVibin]

I mean alot of people had to listen to Next Level by aespa a few times to get into it

[@zzaraulia]

They try so hard lol

[@bronksalaji]

@spearbinnie JUST ACCEPT ITS GOOD AND U HAVE FALLEN THE TRAP O.O

[@banhbae]

also the fact that they keep pushing us to another reaction vid to fully "get it" like,,, that shouldn't be necessary. it's a song. not even touching on the mess the music video was, the song should be at LEAST cohesive and understandable (if not good/catchy/wtv) at first or second listen and informative reaction videos should give a deeper understanding that makes the song. better for you. not 10 listens with supplemental readings for you to grasp the song in the first place. this isn't a goddamn uni class.

[@anthonyflores3243]

I agree with that it feel likes a trailer, like a showcase of what they can do. It feels like a predebut film.

[@anthonyflores3243]

@@marthachang47130 LMAO FOR REAL SO MUCH WASTED POTENTIAL

[@04Ammy04]

The lyrics say "It's just a teaser." ...oh gosh I hope so.

[@armymoa7363]

@@marthachang47130 LOL

[@rososweet3700]

@@marthachang47130 IKR I THOUGHT SOMETHING GLITCHED BUT IT WAS REAL LMAO

[@user-xc4el9tx1o]

SM songs doesn't just have a structure but also have an amazing vocal productions and vocally strong artists that are able to carry the experimental appetite of the song. I mean this groups fans are very quick to compare this song to Next Level and calling the changes to their "beat drop" moment but the vocal production of Next Level was so rich with every member manipulating their vocals to fit the rhythm of the song and that what stuck in our heads. Here, it just feels like they are talking singing with absolutely no constructive transition. The "beat drop" in Next Level is abrupt but it makes a sense through the "aespa story of ae" and the transition is supposed to indicate a different dimension. Yet SM is able to bridge the contrasting transition through their vocally string artist which becomes easier for us to digest.

[@KarinabiasedMy]

So true

[@Taevio96]

yesss!!!

[@redlove8861]

Yes. JYP girl groups always lacks that vocal power and uniqueness that SM girl groups have. When I heard Lily sings it doesnt feel clear or not powerful enough to keep up with the music.

[@bxraah]

Exactly, SM is literally the OG when it comes to experimental music 🤌🏼

[@OfMelodies]

I agree, while this group is arguably some of the strongest vocalists JYP has ever had, they still don't come anywhere close to SM's best vocalists. like if these girls tried to cover GOT's Step Back that would become more apparent. though, I'm not sure even SM artists could have saved this song tbh. the entire production would need a rework

[@mekaitucker7204]

The girl that sings and finally we’ll win with the bangs white and black hair stands out to me her vocals are intense and insane and powerful I didn’t like this debut but she def stood out to me

[@WhySoPrettyJinsoul.]

She is Lily M and I also agree with you

[@patchchat]

The one that looks like Lisa?

[@billy6678]

@@patchchat please don’t let that be her only defining feature🤞

[@DanityKanelvr25]

I completely agree. too many cooks in the kitchen. the mix up in the middle sounds like I Got A Boy and the overall switchup is just SM-like in general but messier. what bothers me about the song is that it's not memorable and it all happens too fast. which kind of makes your brain hurt on a first listen. there's certain words that i can sing along to in Next Level / Wadada that make it catchy but i forgot what the main chorus of this was after listening here. also kind of disappointed that this was a Digipedi video, there's a few shots very similar to ATEEZ & LOONA (c'mon, you work with both of those groups) except the pink cloud, flying ship, floating whales and floating turtles is taken from ATEEZ's Illusion + Thanxx mv's but it's not even that... from the Korean press release it sounds like their overall concept will be an equal mixture of ATEEZ x LOONA x AESPA storyline. they have a world called MXTP with another called FIELD (reminiscent of Aespa's Kwangya + FLAT). it's just lazy? they could have done something really cool and different and I hope they do in the future bc if this song showed anything, these girls can belt and I hope we see that more in the future.

[@moonlightsparkle4623]

This group is like they tried to put every flavor in one cake and it ended up tasting horrible. Also the concept 😭 it’s so obvious that its copied .. it kind of makes me feel sad

[@ngasalaja2839]

I can't blame people when they compare nmixx with aespa because girlll you can't deny the similiarity is thereeee 💀💀💀

[@duqial]

I want to see a pirate concept. They would rock a time travel concept. Literally any concept no need for fancy futuristic cosmo ones. I just feel sad cause the group seems so cool yet the direction the compamy leads them isnt it.

[@wastelifetakenotes]

THIS! money burning mv production but all the rest is just lazy.

[@flowerbit4137]

Also something you’ll notice is a lot of fans are pointing out similar imagery from this mv to the mvs of many other popular 4th gen groups. It almost feels like jype just sort of frankensteined a concept off of the back of imagery and concepts of many other groups :/ which really makes this group lack a sort of identity. I hope they get to comeback soon and we can get a better idea about who this group is

[@emilykerr5154]

I caught it too i can point out one is the ship in the clouds is ripped from Ateez's Illusion where most of the video is the group on a ship in clouds in the same color palate they used there is definitely more there in that section alone

[@kerronwalker1589]

@@emilykerr5154 if you say that you may as well say, that ship scene was in S.E.S be natural lol.

[@donovanchai548]

This song feels like a sub-unit of LOONA doing a medley of Aespa and Everglow songs... Is that just me? It seems like this is a teaser for the whole album, not a single song.

[@hajar6830]

Exactly

[@thatgeminidreamer]

JYP tried too hard. I feel for the girls, because they obviously just work hard because they're debuting with this. But with them debuting with this? I hope they have a better comeback soon to make us love them more than this severely weird debut.

[@waterlillysplaylist3877]

i hope their 1st comeback is better, the label screwed up with this debut song ☠

[@brianr5889]

Ugh so mad these girls had so much potential why JYPE 😭😭

[@ROSE-fx4uu]

I'm really sure Sure The Next Comeback is Better Just Wait (:

[@TheIllusionCulpritMC]

This song made an impact, was unique. Messy, complex, experimental but it works for me

[@waterlillysplaylist3877]

@@brianr5889 they really did tho 😭😭 and they're so tslented, can't believe this is their debut

[@jasminea9455]

it feels like 3 separate songs that would be GREAT individually, but they don’t feel like 1 full song together

[@liliwoo4377]

This is the most honest, detailed and constructive critic reaction i have seen so far. Many reactors obviously have been so baffled with this debut song but no one really admitted that the song was all over the place. Trying so hard to give sugarcoated reaction. Talents were wasted. Admit it.

[@Super_Chamchi]

Well you should check out DJ Jino reaction if you care about honesty. He was so pissed as a Korean.

[@10shhi]

couldnt understand why no one stood out in the mv until you mentioned the lack of beauty shots and solo moments

[@unaisusmani447]

This is why i like PDs videos he's honest doesn't suck up to a label and gives a depth unbiased breakdown

[@Mhmmpatrick]

This song…. Choices were made

[@DoctorStrange01]

mostly bad choices

[@colettey6503]

they were so talented>< idk why but it was a little risky for a debut-

[@kar9470]

@@colettey6503 it was fishy 😔

[@bronksalaji]

But it is the concept.. watch the declaration video.. it makes sense why the song is like that..

[@kar9470]

@@bronksalaji I know I have seen all the videos, it makes sense. But they could have made it sound atleast good.

[@Crystalbella1999]

I love the middle part of the song. I kinda wish it was the whole song instead

[@faceyl]

Yeah agreed, many think like us from what I've seen online :')

[@abiss201]

Exactly

[@jerimr]

I think it could be a great bside too

[@inumakisenpai]

Honestly

[@dass.dance21]

You should listen to ZSunder's rearrangement with just the middle part! The song sounds so much more cohesive and is really good.

[@Moloch68]

At last a reaction that tells it like it is. Far too many have gone “Ooh experimental music, I love experimental music, this is great” without seeming to actually LISTEN to the song. It’s a mess. I’ve heard it a number of times now and it does not get any better. PD is right, nobody stood out and that’s a crying shame because, having seen the pre-promotion clips, they have some very talented vocalists and that just didn’t come through. I hope JYP learn lessons from this and they come back with something that showcases their talent. Don’t get me wrong, experimental music can work (Sticker, Next Level and Ring x Ring spring to mind) but here JYP have tried to do something without really knowing what the goal was. Let’s hope the girls are better served next time around.

[@dumpstacy]

The first verse reminded me of everglow, then after that it became loona, then the 2nd song reminded me of itzy, then the bridge reminded me of oh my girl, then the last chorus everglow. 😮‍💨

[@fireflieer2422]

lmao right?! i got big everglow vibes too

[@Wiseong23]

As a composer/producer and classical musician, I totally agree with everything PD said. As a debut song, no one really stood out, except Lily - because of her vocals, some girls even got a decent amount of lines yet felt like they had none. I really don’t know what happened with JYPE here because the mixing of the vocals make them sound squeaky placed in the parts for the girl crush part which kinda doesn’t meld. The reason also why people really feel it is a mess because it has a form structure that’s ABCDBE. Basically, only one part repeats. That’s the thing with music, repetition induces familiarity, and this “song” really only did one, so people weren’t really given the time to digest the song. Having 10 composers makes sense since they can work on the song separately, but if you think about a similar song like the way aespa handled “Next Level”, there was still repetition in the structure (the hook is given) but like there are sections that repeat. Have to commend JYP for this as it screams *budgeeeeeet* and the girls are talented, but it feels like it is more of NMISS rather than NMIXX, as it was a missed opportunity and a waste of talent. I agree with PD that we push art further by experimenting, in classical music it’s pretty easy to get away with messing with the structure but for pop, man, it still is pop, it needs to be consumed by a lot of people, I really appreciate what they did, but maybe in the future, we will look back to this song and say “They started this trend” but who knows? 🧐

[@diddle1675]

I'm glad you said something about the vocals. The vocals sound VERY oddly mixed amongst the backtrack. And jype normally has great, I mean really great mixed vocal tracks. That was one the aspects that stood out to me the most especially in the girl crush sounding parts. Producer here as well.

[@margauxkisel5509]

I LOVE the experimental shift in K-Pop and really pop overall, but O.O just feels forced and unauthentic. I really hope JYP makes a shift with their next release and truly utilizes the amazing talent NMIXX holds

[@1derl4nd]

Also the fact that jype plagiarized things to fit into this group is horrible.. from imagery and concepts to a whole STORYLINE has me kind of angry actually, none of it is the group's fault but the fact that jype has the audacity to do this and possibly get away with it is so sad for the groups who worked hard from smaller companies and had their work stolen. They're really setting this group up and did them no justice in the debut either.

[@miihar.ayhtaf]

yo dear i never thought i would go this mad for that before watch this PD reaction (and this is my first time watch the MV tho), but now i just get sad for the girls and try to keep up with my boys if you know what I'm saying :)

[@ggabuzinha]

i got so sad too:(( both groups worked so hard, thats not fair

[@mihyuniee]

jype is known for stealing concepts from lesser known groups and small companies and it's so sad how jype stans come to their defense blindly even tho it's so obvious 🤐

[@Ganjigpt30]

Bruh I really tought I watch the wromg mv at the first part, I tought it was Loona. Pardon me 🙃

[@ninani2169]

These girls could be the biggest thing in kpop but the company ruined everything

[@keb_in]

A lot of people says things like "Oh but it gets good after a few listens" "I didn't like it at first but after a couple of listens I like it" And I genuinely ask... It gets better? Or our brains just get used to the sound we disliked at first and we think we like it now?

[@7hunderOus]

very true mate its subtle addicting

[@winstonsanjaya1124]

Some will get used. I honestly think each of this actually sounds so nice though. The horn sound + Jinni opening line are a Grande The mid part brings me back to ITZY x TWICE teen rock style , their vocals sounds so good there. And the ending is my fave part with hard rock guitar melody, somehow burns me up. 😁😁 But yeah, i guess the structure of the mixing are kinda mess... plus the scenes change feels like watching a 'bipolar disorder'... Sorry if i sound too much sugar coating, just my honest opinion. 🙏

[@keb_in]

@@winstonsanjaya1124 i honestly think the same way! I like each individual part of the song, but putting all together it's not my style... Plus the amazing vocals 💯

[@winstonsanjaya1124]

@@keb_in yeah, thats another strange fact. No matter how 'mad' this track, we will never forget the true quality of their vocals 🤟🤟🤟🤟🤟🤟🤟

[@eggtart5702]

i listened to that song a few times, now i can finally tell which part is the chorus, but i still don't like the song

[@ruby0938]

I'm so tired of groups using words in other languages (like the baila baila part) just to sound "cool" or "different" when they don't even bother with the pronunciation. For example, I'm spanish and when I heard the baila baila part I thought "wow whatever they are saying in korean sounds really ugly, I wonder what it means" so I looked it up and turns out it was SpAniSh. And it's not only about pronunciation, sometimes they just throw random words that don't even make sense in the song. I'm not trying to gatekeep a language but damn, for me it just ends up sounding really cringey and bad.

[@moonchild9578]

Personally I get excited when I hear even a word in my native language (which is spanish) in a song but I agree with the pronunciation part. These are small details I know but its still something I fix in my head when I hear it: In alcohol free when momo is naming off drinks my biggest complaint was that she said "pina colada" instead of piña colada when really Korean speakers should have no problem when pronouncing the ñ bc its such a common sound in Korean words. With loco, the word should've been loca and even then the lyric "im getting loco" is sung in the context of being translated directly to English and it makes sense, but to a spanish speaker grammatically the sentence doesn't make much sense. In o.o the i in baila is completely ignored and instead "bala" is heard which means bullet. There's nothing wrong with mixing in other languages but there should definitely be at least one fluent person double checking the context and pronunciation of the word(s) used

[@Gothlolita7]

Sadly this has been the norm for a very long time, with broken English that makes no sense as well. It was especially bad in 2nd gen when most idols couldn't speak English at all. Even worse when groups had an actual native English speaker for a member and they would still be forced to pronounce it wrong. I'm guessing they didn't think Koreans would be able to recognize Spanish or that it's not being pronounced correctly? It's a shame, it takes minimal effort to double-check, especially with how available pronunciation guides are online.

[@jesse2900]

He’s so right about what he said, the part that no one really stood up it’s what I said not vocally, not visually you can tell they have good vocals but no one really blew my mind which is sad

[@stevendave8804]

TEN COMPOSERS FOR THIS MESS? 💀 The girls deserve so much 😪

[@cloudofreverie786]

Precisely why it sounds a mess. Too much ideas in one plate.

[@lilacbp3908]

It makes sense because they probably told the the composers to make a beat with no sense of direction and JYPE was like “let’s mixx it up 🔥😎🤪”

[@stevendave8804]

@@lilacbp3908 NMIXX literally turned into NMESS 💀

[@mini-bi3ut]

SMP genre (SM Music Production) indeed the goat of experimental kpop songs

[@kaylarodrigues7892]

The fact that they also put very blatant product placement IN THE GIRLS' DAMN DEBUT SONG rubbed me the wrong way... like that coke part was way too obvious and stuck out like a sore thumb, made it feel like an ad barely 30 seconds in

[@karenlin4215]

Imagine having to sing that line as part of your song for the next 7 years....

[@narusasu136]

oh yes, that made me cringe a lil, the fact that it was even written into the lyrics...

[@thinkboutyourself6210]

sponsored by coca cola

[@sidiquerodney4982]

It's a song, I'll give it that. But I'm mainly glad to see the critique going towards JYPE and the producers, as opposed to the girls

[@johnsleftthumb1755]

one thing that stood out to me was how the song is literally about nothing. what on earth was the writer thinking cuz all i hear and read is a bunch of empty words and onomatopoeia like theres nothing there

[@gowonsgarbagecan7829]

I agree with you. It really feels like a “Trailer” in a way that they introduced different genres in one song and I really think they made it that way. This release is a “Single” so I am assuming that they are trying to introduce 2 sides of the group all in one song which is kinda odd but it still works. I’m still hoping that there’s a BIG ONE behind this release and I know JYPE has something behind.

[@aahuggybear]

I feel bad that the song is getting so much hate but it honestly is disappointing. Not sure how JYP fumbled the bag so badly.

[@kar9470]

Yeah I think they could have done the same song but with the same sound. It would have been more consistent and coherent. The song kinda feels forced and I think the rap parts were not that great. But the music video is so good!

[@bronksalaji]

@@kar9470 Yep but if you watch the declaration video.. the song kinda make sense, because of the concept..

[@joaquincollet4291]

Jyp is desperate to have an aespa moment. And it failed miserably, the song is atrocious oh my god its horrible.

[@aahuggybear]

@@joaquincollet4291 It's even more disappointing when you realize how consistently amazing JYP debut songs have been. I'm sure the song will still chart highly, but our expectations were set so high because they are clearly the most all-rounder group JYP has ever had.

[@joaquincollet4291]

@@aahuggybear i feel bad for saying this, but the song needs to flop, we cant let companies think we are stupid or something. I'm scared of what kpop is becoming.

[@dvwnte]

Look up THE HUB Kpop, it was about 8 producers and writers from The Hub that put this together.

[@iluvfluffypuppy]

ive never ran to watch a video so fast i NEED to know what you think about this

[@iamcharlottewilson]

As one of the writers I'd like to clarify that we were all clear on the direction we were taking the song. The choices we made with JYP will become clear later.

[@FrankieDay]

👏🏼👏🏼👏🏼

[@Sleepgarden]

I can just imagine these girls feeling like "we trained and finally get to debut and you give us this?"

[@EliseDeauxnimApprentice]

I have been hearing this song all day and sorry for NMIXX but i still dont feel this song at all. The only part that makes sense in this song is the middle part where it switches to a rock type of song, but the last chorus interrupting that part felt very abrupt and it was not a smooth transition at all (also, i really wasnt feeling the singing style at the start either, the tone they used was just... too childish? Like a little kid making fun of you). I really hope their comeback is better but this debut let me dissapointed (i also dont really enjoy Tank, their bside, but it's definitely more consistent that O.O) Edit 1: To add, i REALLY love songs changing genres mid song or anytime (examples like I Got a Boy by SNSD or a more new one, Next Level by Aespa), but this was way too much and i feel like JYP tried experimenting too much on a barely new group, i hoped they gave this song to any group they have and just make it a hit or miss comeback, but this is a DEBUT, like PD said i couldnt recognize or get familiar with their voices, everyone just sounded similar or just didnt get that "unique" factor in their voices YET. Edit 2: Ok can i say that the MV lowkey also makes no sense? There might be a lore and all that but i am honestly so confused for now, but to be fair most lore related mvs start slowly building, but like i really cant grasp a single clue or explanation if it gave anything (Not to mention the coca cola product placement)

[@marutorres1587]

they could’ve also snuck it in as a bside i think heir other gg to see the reactions

[@nouraaz27]

You're not the only one. They are out of big Korea music charts like Bugs, Genie, Melon & Flo They are not charted well. Idk whats wrong with JYP who is famous for being strict, fussy, perfectionist

[@izzme5204]

I really like both parts but how they mash it together was very sudden, they could've not do this tbh, hope their comeback is better cuz they hv a very good vocal n dance line😔

[@EliseDeauxnimApprentice]

@@nouraaz27 JYP might not have the power he had before but hes def heard this song and most likely approved it so it could be their debut, which REALLY bugs me because he approved this and (this is an old matter but still bothers me), rejected GOT7 songs the members produced themselves without hearing them fully or just not giving them a chance. He used to be very perfectionist and all that but the fact he approved this type of song makes me question some things

[@EliseDeauxnimApprentice]

@@izzme5204 exactly! The choreo also looks very fun and very different and they are very good dancers, vocals werent the best here but im sure they can obvs sing and do better than in this song, it was just a bad song to start your group with

[@sue6414]

personally, and I'm rooting for them, i was disappointed in both the song and the MV. jyp didn't do a good job for the girls here. a lot of people are going to criticize the girls themselves and i hope people understand it's not the girls' fault.

[@jennychung29]

Agree. Idols have to do what company tell them. This is JYP fault. This is the first time JYP debut a girl group with bad song. I never see it before, where is MissA, Itzy, twice debut song?? I am so disappointed but it's not Nmixx fault.

[@namu4380]

I think girls are not blamed that much . Everybody are blaming JYP .

[@xlanakeix]

PD-nim took the words right out of my mouth with this debut! SM seems to know the science behind song switch up/mash ups so far. A lot of SM song I go through a "huh?????" period, but then it quickly grows on me and becomes somewhat iconic in the industry. SM is a pioneer and whether I like to admit it or not, is still setting trends in the Korean music industry today. It seems JYP is following suit in the experimental mixes in song production as well, but they just have not gotten the formula down yet with NMIXX. I hope that it just goes up from here for them. The girls are undoubtably talented and definitely PERFORMERS from what we can all see, like, those facials??? Those moves?? Amazing. But yeah, I'm not so sure this debut song will grow on me very much.

[@renia1833]

“I don’t even know what I just watched” ME… ME. You described it perfectly. After the 3rd time watching it I’m still confused. JYPE tends to have amazing debuts, and Hello Hello Hello, what was this? I think the song will still chart well I’m back after 3 weeks. I’m addicted to this song because I’ve been watching their performances and they have so much talent and they perform SO WEELL. I still don’t like the abrupt transitions. Tank is still my favorite tho. Whoever the choreographer(s) was for these are genius(es)

[@aditikrishnakumar9848]

Sadly it got out of the bugs and genie charts merely a day after its release 😭

[@Jaytzuu]

Not a fan tbh but the middle bit is really good. TANK should’ve been a single or the title track tbh

[@ReiYWillNeverForgetPixy]

Agree, Tank is better but the chorus is bland for me What a waste of talent honestly, the girls deserve better song than tank and O.O

[@marchelanyang8991]

same, The middle part if made into one song would be very good.

[@abiss201]

Tank is also bad. Because WHAT TF IS FREAKY FISHY?! It sounds like a peaches song.

[@seobams]

i actually hated the middle and only liked the beginning… i guess thats why they did it in this style

[@Jaytzuu]

@@seobams impossible

[@quyenoan5320]

15:30 It's actually not Jae/Eaj but some composer named EJAE I think

[@maddielundquist2369]

I think I liked aspects of the song but all together it seems too all over the place to thoroughly enjoy. The middle section was probably my favorite so if it was a song of just that I’d definitely be more into it.

[@pipo_pipo_]

ZSunder made a remix with just the Superhero part and it's a bop!!

[@_fullsunzen25]

I definitely agree with this review…. None of the girls stood out in their own debut song.. the only one who kind of stood out for me was a lily, but that’s really because I watched a few of her pre-debut videos and was looking for her in the video. If I had seen nothing about this group prior to this music video, I wouldn’t be able to point out any one of them as standing out to me for any reason. I hate to say it but it also does feel like they were going after an SM type song structure, and it didn’t really work for me, there were no real transitions between the sections of the song and there was barely any time to breathe when listening to it, the song was pretty much high energy the whole time. They really should have taken the middle part and made it it’s own song, I LOVED Lily’s voice during that part and the melody she sang when they were In those colorful dresses

[@biyunqu2429]

I agree with PD's comments about how messy the structure is. I am a fan of SM music, so I think I am a person who loves "weird" music. I think each part is good by itself, but it seems like they did not put a skeleton in the song to connect them together.

[@girlwithluv-multifandom]

Like usual, I agree heavily with everything you said. I feel bad for the girls. They’re really talented. This is just not the way to debut a group.

[@AL-rl1qe]

I really hope that for their first comeback they have a song that sounds like those parts where they’re in dresses. It was honestly the best part of the song.

[@AzuZarinii]

They didn't just copied ateez's mv aesthetic but literally just copy pasted their whole concept and lore. Even the vocabulary is the same and nmixx's lore doesn't even make any sense. Ateez and their team had worked so hard to create a lore that literally represents them and is incorporated in all of their work. What makes it even more upsetting is that the lore is made up of bits and pieces from the member's personal lives. I would be ok if it was just the ship or mv aesthetic but copying another group's storyline which is entirely significant to themselves is not it

[@civa1117]

Thiss

[@emitheorbit1118]

Not only ATEEZ, but they also copied LOONA in their debut trailers. They really didn't have enough with that?

[@mun465]

FUCK JYP 🔥🔥🔥

[@szion2172]

And the fact that JYP is a big company and think that fans won't notice or just let this slide. Bruh JYP is becoming more disappointing every year.

[@windticket]

Genuine question as I'm not an Atiny, but what kind of lore does Ateez have?

[@pinkflame2472]

"Guys let's take each second, create a beat and then combine it into one full song."

[@sanachan1]

I've spent all day talking to friends about this song. First it was the lyrics which I'm surprised I haven't seen a single reactor I watch mention because they're just that damn weird. Second there was the song (or 2 or 3 or 4 songs) and how disjointed it was, and finally the video itself and how it was kind of like someone threw Itzy's Icy video and Red Velvet's Queendom in a blender with a sprinkling of Everglow and set it to the acid trip setting. But in the end after all the WTF??? I feel the same way you do about it.

[@greasysaucepan3074]

Worst debut ever, period. JYP tried way too hard to be SM. Normally in SM MVs, you hear them kind of slow themselves down or build themselves up into a flow change whereas in this MV, they did it so abruptly that it totally killed the vibe, not to mention that long pause in between the change of flow which is what killed it for me, which is a shame because I really loved the middle part of the music video and would’ve just wished for that to be a standalone MV. Just stick to what you’re good at, because how did we go from ITZY’s Dalla Dalla, one of if not the best girl group debuts ever, to NMIXX O.O, dubbed the worst song of all time. Godspeed and hope the next comeback isn’t this terrible.

[@h4evman]

The unoriginal hot take aging poorly now.

[@colin2590]

@@h4evman girl what