The Kulture Study: ONF 'Popping' MV REACTION & REVIEW

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Watch the original video here: • (MV)온앤오프 (ONF)_여름 쏙 (P...
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#온앤오프 #ONF #여름쏙 #Popping

[@mimyo09]

"It's more of like a, just a simple summer music video", famous last words

[@aubreywhetten7903]

I nearly died when they said that

[@nyamnyam4807]

proceeds to be confused after the 1st chorus

[@qila-tion]

the way I giggled when PD said that lmao

[@robynbrowne1277]

little did he know 😂😂😂

[@kONduty]

2:24 Then 3:44 happened.. and the 'what?' Just kept coming.

[@mrKpooper4]

This just debuted #2 in the Billboard World Digital Song Sales chart. STAN ONFFFFFFFF!!!!!!!

[@alicia4830]

IT DID!?! OMG LOVE THAT FOR THEM

[@hitorijanai5925]

Really??

[@excelsior9239]

We can all agree that ONF has one of the best song arrangements in the industry...

[@Anthoberries]

Absolutely 100% agree.

[@doremiidoremii411]

Me!! *raise hand*

[@phineasfacingfront7806]

AGREED

[@ごはん-y8z]

「シンプルな夏の曲！」って言った後MVの深刻さで黙っちゃったのめちゃくちゃ笑った。私も同じ反応しました

[@j_galoma1013]

The leaders' parting scene is actually sadder than Rose saying goodbye to Jack in the movie Titanic. Hyojin cried and reached out his hand thinking that J-Us died as he saw the ship getting hit by the missile, not knowing that J-Us survived the wreckage and successfully landed on a planet. Hyojin didn't even think about the missile that's about to hit the mother ship. All of his thoughts focused just on J-Us's safety.

[@fantasy_fuse]

The love...

[@boothique]

i'm new here and i am very confused (?)

[@j_galoma1013]

@@boothique Okay. So, the thing is ONF has its ongoing lore which is explained through their music videos. It's up to the fans with how they interpret it. My comment here is merely explaining a part of it which is the "parting scene" of the leaders.

[@malaki.h]

I'm not surprised anymore that onf keep making gold tier comebacks

[@katpooch]

The first rule about ONF lore is that NO ONE understands it. Not even Fuse

[@j_galoma1013]

Even the members, except MK. He knows what's up.

[@tobeheroes7834]

I think the thing about the ONF universe is that not everything has to be taken as a literal depiction of a part of their timeline, and that a lot of the visuals in their music videos are only there to imply something about the world they are in. For example, with the golf ball scene in this mv where there seems to be a barrier surrounding the field in which the boys are in, I think its there to do nothing more than to imply that the world is one with restrictions, and that they cannot have meaningless fun without there being forces outside that affect them. It basically represents on a lore level that their world is not normal, but it can also be a representation of how teenagers and young adults in the real world can’t be themselves and have fun, enjoy “summer” without there being things that bog them down. This actually applies to the entire music video too; the thing I think Popping does better than all their previous music videos is that it links a very strong, personal message to their lore/the “onf universe”. Instead of understanding all the in and outs of this mv and their scifi storyline, I think it hits deeper when we think about the general message of the song. “Popping” is a song talking about summer and all the good memories of summer, and how we should hold onto the good times even if things get bad. No matter how bad things get, the good memories are those which remain; I think it’s amazing how ONF is able to portray this message through the scifi styling of their universe. At the start of the mv, we can take it as all the boys sitting in a circle, ready to die. But instead of “singing a sad song” and thinking about the bad memories and the fact that they aren’t going to continue being alive, they are focusing on the good memories of the past (on the screen in the beginning they are watching parts of their previous mvs, so its basically a representation of them looking through their old memories) all the happy, summery scenes in this mv are the good times they’ve had together. You can see the onf boys acting like regular teenagers and also in a school setting. It’s why the entire mv seems disjointed in it’s scenes; while they are fighting their little sci-fi dystopian end-of-the-world situation in all of its bleakness they are remember what matters, and they are remembering the good memories. The entire mv and song is basically an allegory for the phrase “life flashing before your eyes” as you die; but ONF is utilising this theme to represent the message that “no matter how bad things get, hold onto the good” which i think is amazing; it’s a message that is so applicable to our lives regardless of the situation. For example, I’ve experienced the worst friendship breakup of my life with my dearest friends the past month, but no matter how badly it ended I still remain onto the fun and good memories I had with those people, because that’s what matters in the end. I also think it’s an extremely heartwarming message to be giving in the middle of the pandemic; despite thw fact that things have become shitty, and our lives feel like they’ve come to a stop let’s hold onto the good memories that we’ve made in order to push us forward another day. ONF has a talent of finding a singular message and applying it to their lore in order for the message to have a larger impact, and i think it’s such a smart use of their whole sci-fi story. Instead of focusing on making it comprehensible and making a big action movie out of their mvs, theyve instead created them to emphasize everyday messages that dig deep into the heart. If we think about We Must Love, theyve created a song talking about fate and the fact that love /will/ bring people together, but it’s emphasized by the mv and their narrative visuals. One other thing i’ve realised about onf is alot of their music can also cater to the general kpop appeal (we must love can be taken as the typical fanservicey “i will love you forever”) while still creating messages that are deeper and more personal to them and their lore. I think it’s neat. I think it’s really, really neat.

[@hongjoongsmullet6723]

This entire explanation is EVERYTHING, well done 👏👏👏

[@sufasufa9567]

This is my favorite comment. The way you explained everything was so on point, I teared up a little bit hehe

[@Amy-wx4rs]

very beautifully said!

[@necrxmenace]

PDs reaction trying to figure out the lore,,, honestly same

[@khjikiki]

it's a happy song with the saddest lyrics and context... But I'm obsessed.

[@iamneilzentro]

"It's more of like a, just a simple summer music video" Everyone have been fooled by the early part of the MV.

[@j_galoma1013]

It's giving us severe trust issues for the next comeback

[@cookiesncrime333]

this is like the cutest creepy song ever. or maybe it's the creepiest cute song? idk man, this mv gives me goosebumps but it also makes me smile and cry at the same time

[@malaki.h]

Onf always has odd mvs and I live for it

[@anastasija4553]

Sorry I was too busy simping over evil Hyojin to try and analyse any of the lore in this mv

[@ebrark.6249]

I laughed so hard at this comment 🤣 Omg samee tho!!

[@octuseokhi]

"I have weird goosebumps" OH MY GODDDDD

[@wmvn9207]

Just few days ago we were informed that Wyatt's Mom passed away while they preparing for this album T_T And here they tell us to not sing sad song but with that sad ending scene :o My mood is really up and down, on and off with ONF Btw, Popping was No. 1 Itunes US and 14 other countries, also No. 2 on Billboard World Digital Song weekly chart. Hope they can be No. 1 next time

[@wwbcd6580]

The beginning of this song makes me feel things I can’t explain 😩

[@renaissance5301]

So…about that “simple summer music video”…😂😂 with ONF I’ve learned never to speak to soon. The ONF universe makes my head spin in the best way! They packed so much story into this MV and the ending just left me with more questions. That’s perfect for ONF I guess 😂😂 Wait, am I the only one that thought the “building” at the end IS the camcorder??

[@InnerAlice]

Me too!

[@itxmands]

this mv is so trippy i have no idea what just happened but the song is so amazing god onf really never disappoints

[@TF_Tony]

I think the golf balls are supposed to be a glitch, notice how the one he swings at is also lagging all over the place. They're not on earth, they're on a spaceship, and this is a holodeck simulation falling apart in front of them.

[@shiroiwa97]

"It's weird, but it's fantastic" SAME HERE

[@zombifying]

i love the preservation theory, it made me think that it's possible that this might not even be the "original" ONF and they have already died and been cloned many times to reach this point. Why M/V there was the confirmation of a clone tank, although i can't even be sure if it was being employed by the evil guys or the "true" ONF

[@necrxmenace]

ngl this song was the only serotonin boost i needed this summer

[@cha_2872]

ONF made their comeback this month with "your song". Can you make reaction about their new MV, please?

[@firainbowsan]

The cinematic effect of having Popping as the back track of tragic death hit me so hard when I first watched it. Does anyone know the animation movie Metropolis (2001)? The ending scene of tragic ending for the main characters were having I Can't Stop Loving You by Ray Charles. This was the first thing I remembered when I watched Popping MV. The opposite message between the song and the scene gave this ironic hopeful vibe in tragic reality. When I said Popping MV hurt me, it's not only because all of them got tragic ending, but because how they deliver the desperate message through the contrast between the song meaning and the mv story.

[@isalvim]

you know what would be crazy? if the cam recorder J-US received at the end (20:44) was actually sent by evil Hyojin with footage of his dead friends on the spaceship after the explosion.. and that's why he looked so heartbroken at 20:47

[@sufasufa9567]

PLS NOOOOOOO

[@j_galoma1013]

Bruh, that's... I wish I never read this one. That's messed up.

[@isalvim]

@@j_galoma1013 sorry

[@funana8173]

And Hyojin's explosion scene was actually filmed at the scene. It is said that smoke and fake stones flew around due to special effects. He told the behind story on the radio a few days ago!

[@aubreywhetten7903]

5:35 PD is all of us

[@TrueValk]

It's fun watching this after Goosebumps released and hearing you say... That you have goosebumps here lol.

[@hyeeiye859]

Here are some clue... 1. The "hey you there " part at the beginning.. All members look at themselves in other mv(all)... 2. The door U sacrifice himself, is his serial number in Why Welcome to conFUSEtion

[@shenn8641]

well, we can't spell confusion without onf and fuse🤣

[@sapphire3020]

5:04 okay PD literally said the next album's title song... 😆

[@luciepokorna7070]

I always get the reminiscing about the past when I listen to the song. It is happy and bright but also holds the feeling of something ending yet something else more exciting is coming...

[@cnotkwithy]

18:16 The explosion is real! Hyojin said that in his vlive I think. He said that the explosion is real but the things that exploded are made of soft material so it was not dangerous.

[@maryalvin1357]

If you watch ONF"s reaction to the MV they were all like "what is that" to the weird space capsule thing on the frozen planet 😂 I always love your reactions to ONF! (Disclaimer: not a lore person just my personal thoughts) Everyone on the ONF discord was like Complete 2.0 and the song is a 2.0 and so is the first half of the MV. Then something changed in the second section and all of a sudden we see what they do for a living (space scientists!!!), it becomes all sad and everyone's dead like the end of Sukhumvit Swimming (also note in SS, MK is an astronaut floating in space unconscious, so maybe he did live?). It's like they were showing all the motions of summer, the highs, the lows, and hope for the future. Yes some of them died but some lived and we don't even know if these guys were android clones etc. I guess the point is, summer ends but it will return, sad things happen but life carries on. I think this is why ONF is my favorite boy group, I am never disappointed and the quality and thought put into the songs and MVs blows me away every time. One last thing: Knowing ONF and their team etc. It was probably intentional that the song and MV were complete opposites, and that we would get those vibes (So much respect and love for this decision, I love the MV soo much). Also that they released a summer song when summer is almost technically over. In ugly dance, they said we will do things differently cuz we are different.

[@kaas2597]

I know, I am late, but still: They watch memories from Complete, WML, Why and Sukhumvit Swimming on the screen, while saying to not sing sad songs anymore. All happy summer moments refer to good old days of Complete mv. So they try to recreate them with holographic tech on the ship. Because recorder and advanced technology aren't compatible you see glitches like basketball that threw itself, golf ball jitters and gets multiplied when it hits holographic wall. E-tion standing on mattresses further shows that it is not real. They new what is coming and wanted to feel happy once again before the end. They new summer is going to come again because J-US will save them. I also think this is a prequel to Sukhumvit Swimming because in SS mv MK is in a space suit passed out floating in space. Also we see a clock at the beginning of mv and at the end with the same time on it, and an effect as if everything that happened in SS mv was rewinded back. SS mv is from album called Spin Off, therefore it doesn't affect main story, but in SS too, everyone died except J-US. So same ending happens in multiple parallel universes and J-US needs to save them with happy memories on that recorder. Because time travel is possible, and illegal in ONF lore, we can speculate that this is also a prequel to BB and Ugly Dance since they are not referenced as past here. In BB J-US gets arrested for time travel, but he already has given his members the memories back, so they are fighting the system to save J-US from jail and give back memories to the rest of androids. You can see all robots dancing happy at the end of BB mv and all the banners say Beautiful. Just my interpretation.

[@naruta13]

Fuses dont know much about this comeback either. Evil hyojin is definitely an android. I personally think this mv comes directly after beautiful beautiful

[@kreiguana]

and some parts of sukhumvit Swimming came before this cuz yk that MK was hit by a bomb, that explains him floating in space unconscious in Sukhumvit Swimming

[@sufasufa9567]

@@kreiguana omg you're right

[@annabeatriz136]

Evil Hyojin could be the same that apears in the end of Why...

[@sufasufa9567]

@@annabeatriz136 yes but wasn't that confirmed tho?

[@annabeatriz136]

@@sufasufa9567 I don't know. I was searching for the bar code to comfirm myself, but don't see if he had them...

[@y.r2825]

There is NO way an onf video could be just a funny summer music video, we just know it for experience now lol

[@Kaeldra3]

Goddamn ever time I relisten to this song after a break from it I get full body shivers

[@j_galoma1013]

I love the confusion in PD-nim's face. It's so authentic and very relatable.

[@f.c.e.2614]

"Long after humanity is gone.. or like 100 years from now" PD has me howling this is so funny 😂

[@joanne2298]

it's okay, PD, we Fuse are also confused about the lore, and we also called him Evil Hyojin ^^

[@rollitodespring]

I live for PD’s reactions!

[@Anotherstarnb]

My theory is that the onfs are clones except for j-us, who hops timelines every time the members die off/ are killed by robots or evil hyojin. The info in the camcorder was to help j-us set the next timeline straight and protect them.

[@sufasufa9567]

Omfg I never thought of that, but it makes sense

[@dajeong316]

I was truly shocked because this music video has a different vibe from the song. So I had no choice but to replay the video. I think the ONF members in the popping mv are probably what they looked like before they became Android :)

[@aliceimee]

Oh, I really love your reaction to ONF. Because I react always the same and ONF is really unique in their songs and MVs so... They deserve the biggest recognition. Seriously.

[@Faunana]

I feel like this is all set up for a Dark concept, and I'm all for it!!!

[@TheSunwall18]

Hey, you got that shit down! Thank you for reacting to this. ONF is so musically sound and unique with their MV concepts. Basically, what I get out of this song is; you should make sure to enjoy the good times because they are fleeting. It is still summer! Enjoy.

[@funana8173]

There are many interpretations, and many fuse say that it's a prequel story of the world view that connects Sukhumvit Swimming and Beautiful Beautiful. When I first watched the music video and watched it again, it felt so different.The lyrics tell me not to sing a sad song. 🥲

[@justdebani]

I was waiting for this reaction! Loved popping so much. Such a summer bop

[@Definitelynoone]

MK is out there chillin in space in their Sukhumvit Swimming MV 😅😂😂

[@leenaekka8616]

The mv was dope!!!!

[@캐발랄라미납복사대]

온앤오프 리액션 항상 잘 보고있어요♡

[@floramarilla7141]

For me, this song feels like... reminiscing the happy past in the meantime hoping for better future.

[@dandididandan5253]

YEEEES FINALLY PD IS REACTING TO ONF...ILY PD

[@sergiodiazjimenez6259]

Popping is really good song and the album is top 💯!! I feel it takes to a journey through the summer. They always have amazing B sides! I got obsessed with dry ice 🧊

[@user-ec2fl4xz4b]

I love ONF!❤️ ONF is amazing and full of masterpieces‼︎!!!!

[@MJtheSnowman]

so collectively, we have this reflex on trying to think what the hell is happening, being sad then go tan taan tan tan tan popping popping popping

[@j_galoma1013]

*bops in confusion*

[@WafuBro20]

Beautiful Beautiful: living the new world they created for themselves Popping: their "safety bubble" just popped (the dome broke and Etion was shocked, sensing that there's an ensuing attack from their demons), they basically had to be reminded that no matter what, they still had a crappy reality that they had to face one way or another. Playtime's over, the journey continues in the ONF lore. I hope for an OFF comeback before the year ends since this mv just predicted that something bad will happen again,

[@nyamnyam4807]

"it was weird but fantastic" every onf mv ever

[@hypertwink]

I love the callback to dystopic films/stories where they dream of better times. This was interesting - adding a layer of melancholy to the zaniness of the song.

[@Mindy.]

Love to see another glowing ONF review from PD 💖 And I love your theory!

[@funana8173]

I've been waiting for your popping reaction!!!!!

[@blackpearlstuds]

Yes, the song is really good and the mv gives it an entirely different feel from what I expected. It is a strange feeling but good. I like that the relationship between the song and mv isn't straightforward in this case.

[@sunnydlita]

Yesss... I love your MV analyses the most and have been anticipating this one for weeks. Thank you, PD!

[@meloisbetterthanu]

AHHH I BEEN WAITTIKNNBGFGGGG

[@kai_OMG]

You know what, the first part of MV is the scenes flashing through their eyes when they on the brink of death myb. It could be somehow related to On/Off and Complete MV.

[@doremiidoremii411]

Thank you for the reaction. ONF members are just so awesome musicians, so is your reaction!

[@YukiSweetieKawaii]

I HAVE BEEN WAITING FOR YOU TO DO THIS VIDEO SINCE POPPING WAS RELEASED OMG

[@UshaniT]

you have no idea how big i smiled when i saw that they were reacting to popping haha. thank you!! watching this was a journey, truly edit: also im guessing also that one of the space things that blew up was one that U was on, and the other was one with MK, but i could be wrong 😂

[@FlorenciaLuhan]

Yeeeees!!!! ONF!!!! IM SO HAPPY!!! Thanks PD!

[@putriyp7745]

THANK YOU PD😭🖤

[@isalvim]

it's insane how visuals can completely change your perspective of a song, cause in the first half of the mv Popping was just a cute awesome summer song but then on the second chorus it felt so bittersweet.. and the "hey you there hey you there please don't sing sad song" part hits so differently on the bridge

[@robingrossbennett9355]

Just need to compliment the thumbnail, it's really good ;)

[@violetyeonjunie7998]

Their intro alone makes me hooked already

[@melindagilliland8305]

Omg i love this reaction alot and love your thoughts on the onf lore

[@nal_mik]

ahh I was waiting for this! I love how you also go into the lyrics...and now I finally know the literal meaning of the kor title xD

[@elipunt]

I WAS WAITING FOR THIIIIS!! 😍

[@soniciris]

I think you're on the right track with the plot! Re: MK, I think he was a decoy to let J-us get away.

[@aznbbygrl]

POPPING FROM MY BOYS 🥺

[@victorias.f.]

Hope you like the album! Dry Ice is one of the best onf bsides in my humble opinion

[@ssaulen]

"just a simple summer music video" haha i also thought that

[@kiwiness5427]

Dont follow much of ONF but this mv got me immersed in complete confusion lol

[@j_galoma1013]

Our fandom's motto is actually "You're not a fuse if you're not confused."

[@totenham670]

Aaaa glad you react to it

[@ddumi16]

finally! ONF!!

[@deriroempathy]

YES!!! I've been waiting for this!!!!

[@kreiguana]

I feel like the first ship that exploded was the mothership cuz on scene where MK and J-Us were in their spacesuits fist bumping, you can see behind em are two identical ships that look like the 2nd ship that got blown up (that was prolly MK's own ship) oh and for clues: There's U's code: YO-425-83

[@kreiguana]

*I could be wrong, i don't know😅

[@chaehanna7710]

the thumbnail is FABULOUS

[@dk.88_]

Thank you PD for granting my request!!🧡

[@justinjyeung]

PD's reaction is anyone watching an ONF MV and trying to understand the storyline XD

[@christinab1288]

I have asked for help understanding ONF story line. I had the same reaction that you did. It hits harder seeing the visuals with this upbeat sons

[@pyu__ju]

YESSSSS THANK YOU SO MUCH PDNIM!!!

[@jnd_jnd]

I just love how the song is so fun and poppy and everyone just fcking died

[@twisted_introvert]

I said to my friend when I shared the MV w/ her, "I can't make heads or tails of the storyline, but the song's a bop." 😅

[@rohminseok5445]

My idea is that J-us will time travel to try to save the team which got him imprisoned in BB cause time travelling is forbidden

[@j_galoma1013]

He already time-travelled since We Must Love.

[@rohminseok5445]

@@j_galoma1013I think Popping events happened before WML

[@j_galoma1013]

@@rohminseok5445 It did, but those are two different realms.

[@CreativeExpress87]

What you reviewed popping??? AAAAAAH

[@bresunto]

ONF REACTIONNNN YEY

[@selinareshera]

OMG i have a big flashback to the 90s/00 at the beginn from MV. The melody similar from S Club 7 with song Bring it all back . I love it.

[@alexiac3467]

Don't know if is only me but I have a different interpretation of the song and that's why I think the MV and the song actually goes quite well. Somehow I feel like this song actually has some kinda melancholy, mostly in the lyrics, very end of summer to me even tho they sing the summer is coming. While reading the lyrics I got the feeling is about lost, don't be sad better days are coming and we'll always be together something like this, and in the MV it seems like they looking at the footage from the summer days they enjoyed together maybe before having to fight the robots and dying, I'm not good at explaining things but just wanna say again that I think is actually a brilliant MV for this song and I love it so much. Also there is a comment (don't know from who sorry) in the MV and this someone interpreted really well the music video and the story is a great comment so I would recommend looking at the description box in the MV cause a lot of fuses talk about the stories on their music videos. Also great vid, it was kinda funny see pd react to the turn of events in the mv Sorry about this long assay but just to add my favorite part about the song and the MV is when the lyrics goes "Seasons change this air gets colder our heart inside is always summer even if ice age comes back again don't worry we will be together forever" in the bridge and at the same time in the mv they are all dying, I just love this part of the lyrics and is just so good, you didn't seem to noticed the lyrics because you were paying attention to the story but I think once you see it again you get something of what I meant idk

[@유안나-y6p]

If you can understand Korean, I want to recommend you to watch a explainer video of “Popping” by 김일오(15KIM)! I think it is very well organized!!

[@ssaulen]

onf make bangers only