The Kulture Study: ONF 'Beautiful Beautiful' MV

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#온앤오프 #ONF #BeautifulBeautiful #KultureStudy

[@rendezvous.63]

i’m not even a stan but i can’t stop listening to this song, it’s so addictive 😭

[@k_purple1130]

same

[@29An288]

WM groups are kings of catchy songs or what? I haven't been able to take out Dolphin from my mind. 😂

[@deuljae]

@@29An288 i can second this bc b1a4 (wm 1st bg) have a very catchy songs too. that's like their brand tbh, they just love going for different direction from others. when b1a4 debuted most of the kpop had gravitated towards knife cut precise dance like infinite, they deliberately going against that with focusing more on their musicality and they're very successful at that becoming the no 1 bg debuted at 2011 at the time. omg also become very known for their fairy esque concept, n now onf. when almost every bg are racing to produce more dark and hot concept as cb or debut concept they decided to cb with refreshing and more upbeat of a song. im sorry for rambling but i just love how wm kept pushing the boundaries.

[@SeaDemon25]

i am in the same boat as u most of the time, i am a blackpink stan but i prob listen to more songs from other groups xD, so many very good songs from so many diferent groups =D. i am so happy i have so many songs to listen to

[@stannosaurus]

Me too

[@Cedrinate]

ONFS budget is wild af, i havent seen any group with their like sales which has this awesome music videos :O

[@Fieshs]

and I'm so glad the sales are rising!!

[@deon5021]

WM ent is really trusting them!

[@hnbnest]

the group who makes their MVs have been working with WM since the debut of B1A4 and thanks to WM they got well known so they have like a discount

[@deuljae]

@@hnbnest no there's no confirmation abt the discount part it's just a speculation, however wm did make sunnyvisual got more job.

[@cocazade7703]

It reminds me of Loona and their high budget cinematic MVs which have nearly all been produced by Digipedi, even tho Loona don't have huge sales

[@ss-dz8uf]

you NEED to react to the album, the realist is the best kpop bside I've heard in years

[@zainabrizvi7525]

Facts only

[@klavi842]

SAME

[@lulahunting]

YES I LOVE THE REALIST SO MUCH

[@mdymey8372]

Yes..

[@pratamaputra000]

I'm not into it that much tho. Idk what the names of other b-sides, but I like one of the b-sides.

[@zhangrenhou]

I appreciate how ONF didn't go the hip-hop route to save their careers, when they weren't doing so well. Instead, they did another survival show and became more popular, while still maintaining their unique sound and concept.

[@ThePlatypus18]

You need to make a listening party to their album, The Realist is THAT song

[@niKute201101]

The Realist IS THAT SONG!

[@ElijaKim]

YES!

[@sondongpyo]

YES !! THE REALIST!!!

[@thenameless1896]

RIGHT, it's on another level

[@nienaxxi2973]

YES THE REALIST IS A MUST LISTEN

[@fantasy_fuse]

In the previous MV's ONF was either searching for their friend in a different world or looking for a world they can belong in, however in 'Beautiful Beautiful' instead of looking for a world they made their own world, which would explain why it sounds like a victory song.

[@mimipeltomaki-virta8704]

Why would they create a world where they are hunted though? 😅

[@monpinm]

This is perfect, short and to the point, YES.

[@linnchili]

@@mimipeltomaki-virta8704 the robots are preventing them to be together... I think HAHA

[@fantasy_fuse]

@@mimipeltomaki-virta8704 No the world was a dystopia and people were hunting em because they were trying to change the world. Then MK's hacking was complete and ONF was in control of all the technology which was why the robots were dancing and on literally every screen 'Beautiful Beautiful' was displayed. There fore they made the world their own and want to make it a better place.

[@binnieskywalker7458]

I have to admit that i haven't listened to the album yet, but I doubt that anything can top Moscow Moscow as the best b-side ever :D

[@이킁킁-w7u]

빰빰좌

[@05goth]

onf literally make no bad songs, they continue to impress every single time

[@izaiahscott7928]

Idk about that chief this one is uhh

[@chaesstrawberry9449]

@@izaiahscott7928 naur it's true it's true. ONF HAVE A FLAWLESS DISCOGRAPHY

[@히히-k4k]

To all kpop fan , I highly recommend you guys to listen all ONF music. “Why”,”moscowmoscow” and “we must love”. Their songs will never dissapoint you.

[@chanqmin8687]

The B-sides aswell!

[@andreahl3494]

New to ONF but *Sukhumvit Swimming* and *Ice & Fire* are some of the ones I've heard and vibed with instantly.

[@keonie_]

Belle epoque is good too 😆

[@오징징-s9x]

이 분 반응 보는거 너무 뿌듯함 ㅠㅠㅋㅋㅋㅋㅋㅋ이게 온앤오프다 이말이야….하면서 계속 자부심 가지고 봄 ㅋㅋㅋㅋㅋㅋㅋㅋ이 분 리뷰는 나의 부족한 영어실력으로 자막을 키고 열심히 해석하게 만드시네 ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

[@burningpianos3589]

its funny how every onf reaction of pd is literally just: *moments of silence in shock*

[@osoi5631]

이 분 진심이시다 표정만 봐도 알겠음ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ주기적으로 찾아오게되네

[@쭈야누나]

ㅎㅎㅎㅎㅎ 많이 감격하신듯 퓨즈로써 자랑스럽다

[@hsyuang8834]

Here's the Storyline!!! J-us got arrest bc of time traveling, so the rest of the members try to save him, and the code is “beautiful beautiful” Hyojin can pause time U is good at the bomb Wyatt can control cars (?) he used to ride on a motorcycle in other mv MK is the hacker E-tion have to delay the enemy’s actions (that's why he is always smiling while running away from the robots) At the end they saved J-us and end of the video J-us repeat “beautiful” to represent the Rescue operations is done :) Hope everyone could understand my English lol

[@nabi7052]

Your English was really good don’t worry 😉

[@honestlyidk8112]

Thanks! Tbh I can follow the storyline though we must love but after that I get confused

[@ЛилияФедорова-г1у]

Oh, you are so attentive! You can notice who is in charge of what =)

[@letitgo9026]

You did such a good job with that explanation, thank you very much. I'm a Fuse and even though I couldn't get all the details of the MV. This helps a lot to understand ONF storyline. They are made for game universe.

[@Person-vg7br]

ONF owns this concept PD owns reactions to ONF

[@yoons.fuse_3005]

haha the fact that he goes completely silent in every reaction, GOLDEN

[@zarazhala7331]

@@yoons.fuse_3005 I don't really know about it but does he talk a lot in other MV reactions?

[@yoons.fuse_3005]

@@zarazhala7331 yes i would say so! They usually comment here and there but all their ONF reactions have been stunned silence so far

[@The_Haneys]

How badly do you want me to react to My Name? Me: Yes. In all seriousness, the music video is plain and the song itself is really cute, but I'd want you to react to the editing itself. I'd want you to see how good the editing is, rather than all of the usual expensive sets and such. It's a cute video, but reactions by professionals are still really nice. (They also all wrote the lyrics themselves and only themselves for My Name)

[@rachelm3916]

PD your thumbnail game is ON POINTTTT

[@tristan_mbb4422]

Yet again, ONF made PD speechless 😂😂😂😂😂

[@RayTang_-hw8tq]

ONF so dope

[@NynyshAulia]

Let me tell you: this song is my manifestation song every morning since yesterday. I don't care what people said, but I did morning affirmation with the chorus "I'm Beautiful... I'm Wonderful..." If you know the law of attraction, congratulations. But I'm so grateful that ONF made this positive song. And hi! I'm a FUSE from Indonesia

[@ekaprasetyawatik.p.8446]

hi! me too

[@NynyshAulia]

@@ekaprasetyawatik.p.8446 Halo 🤭🤭🤭

[@joohoshi]

YESSS

[@NynyshAulia]

@@joohoshi 🤭🤭🤭

[@blondboybc8552]

Awesome!

[@jyoo5231]

으악 반응 너무귀엽ㅋㅋㅋㅋㅋㅋㅋ ONF가 좀 장난아니긴하죠ㅎ_ㅎ

[@rimawidyasari710]

The strange thing is.. ONF producer did not only work for ONF. They also work with other groups but none of the groups they're producing with can pull off their song the way ONF did. That's why Hwang Hyun from monotree is ambitious to create songs for ONF because they ate every songs given to them amazingly great!

[@Hellmaria]

This is so true ! I've heard the B side he produced for Seventeen. It's good but it feels like a song that didn't make the cut in an ONF album. And I don't say that to shade Seventeen, it's one of the best kpop band out there

[@zarazhala7331]

@@Hellmaria I see. I've been wondering why MonoTree is more popular for their songs with ONF but never really mentioned other groups.

[@Hellmaria]

@@zarazhala7331 I think the reasons are: 1. He produced their entire discography since debut and has entire creative freedom since the 2nd mini album. Wm doesn’t interfere with his musical work which is not the case of other companies. 2. For the past few years he doesn’t work with other groups anymore (only onf and a few soloists)

[@zarazhala7331]

@@Hellmaria I see. Thank you!

[@mehdiirfani1]

If WM Entertainment continues their step-by-step success as they are now, I am sure that in the next 3 years they will reach the same level at least as Woollim Entertainment.

[@sma1009]

my opinion about wm entertainment nowadays is they have same level production song/mv like sm/jyp/yg even bighit.

[@mehdiirfani1]

@@sma1009 Ah, you right. You make me realize my previous statement is not very clear. Yes, I 100% agree their production is really good. But what I mean by "level" is more about the market cap.

[@jrmy__]

I think WM was really like big during B1A4's peak of popularity, they're kinda same level with Jellyfish, Pledis (before SVT's debut) and even Woollim. But I'm not really sure, but what I'm sure is they're getting back on track after OH MY GIRL's Nonstop success 😊

[@rimawidyasari710]

Uhm honey WM is bigger than WM... B1A4 is on the same level with INFINITE (speaking of sales and fandom) and B1A4 is still very active as group, OMG did way better than Lovelyz, ONF sales is better than Golcha. Just because Woolim have more groups and idols than WM doesn't mean they are on the higher level than WM. WM MV production is cost awfully A LOT, it's expensive you can tell.

[@sma1009]

@@rimawidyasari710 yup totally agree with you, wm really do well and their sales album idol already big than woolim. I believe wm gonna more and more successfully with their upcoming new girl group (chaeyeon teams)

[@milksomecows]

5:56 "What in the name of Kuzco was that?" That was the Emperor's new groove, baby. And he has passed an order that it should be everyone's new groove.

[@sridevisudhahar309]

ah yes kuzco, our best disney princess eyeye

[@Kaeldra3]

This fucking song is so addictive

[@todorovskat]

Can't remember when was the last time a song made me this happy. ONF deserves way more recognition!! Update: They got their first win today on March 2nd!!! 🥳

[@sandystarfish1492]

@@sfd473 Yeah we have such a high chance of first win this time!!!! I’m so hopeful for them!

[@elizabethtangora4353]

Me too! Knowing that they won with such a feel good anthem makes me even happier 🥰

[@himeko1981]

I hope you saw the video when they got back to the dressingroom and got cake. Lots of emotion. Im not even a stan but someone was almost cutting onions in my room.

[@kathy_lee8887]

I'm a Patreon of you and I highly LIKE HIGHLY recommend you to check out ONF's live band version on Mdromeda KPOP. Their live vocals and especially THE ACAPELLA part are insane! And they also performed a cover of IU's eight their!

[@kookiez9959]

Up!!!

[@hongjoongsmullet6723]

YESSSSSSS

[@yoons.fuse_3005]

Yesss they really proved themselves as the group with 6 main vocals

[@kathy_lee8887]

@@yoons.fuse_3005 true 😂👌

[@sonjat3870]

Seconding this extremely hard. Also IU linked to their cover on instagram! Which made me so happy and I hope it brings some people to them that usually maybe would not have checked them out.

[@HadassaMoon144]

It's a BOB and a HALF! Onto my playlist!

[@Nina-df3zq]

When I first listened to Beautiful Beautiful it was a whole experience. I kinda forgot who I was and what I was doing for a second!

[@lolpturtss]

This mv was WILD, I feel like this is definitely the time onf should be the next big thing. People should really spare some time to listen to their masterpieces! Btw pd, could you please react to a group called “Kingdom”? They just debuted with the song “Excallibur” and both the mv and song is a whole new experience for everyone to see, and I feel like you would enjoy them.

[@bryson5682]

Kingdom's performance is so extra and i'm digging it! Few more times that i see it on music shows and it may also go into my playlist!

[@lolpturtss]

@@bryson5682 I hope it does! Their performance is top tier, as someone who has been a fan and an ongoing follower of the kpop industry for years, Kingdom opened my eyes to a whole new experience. The song was overwhelming when I first heard it, but after a few listen it definitely will make you feel as if you are in a whole new historical world. The only thing is not a lot of people recognize them yet, and its time to spread the word about these monster rookies!

[@nptchau]

PD has reacted to them on Patreon! I’m not sure if they plan on posting here as well

[@dr.shadowhallows7810]

I love kingdom When I get the time I want to fully stan them.

[@cosmicdream17]

This month has been incredible for Kpop debuts, Pixy's Wings was excellent, along with TRI.BE Doom Doom Ta and Kingdom's Excalibur. Also check out Liha's Bleu Moon, she just debuted as a solo artist this month.

[@Ayelen013]

a huge underrated song is Moscow Moscow, you should definitely give it a listen! even Russians say the song reminds them of Russia for some reason

[@ЛилияФедорова-г1у]

As a Russian, I confirm. Moscow Moscow has somewhat close to our songs of 1970-80s. And their lyric video with Russian lyrics is such a present, actually ❤️

[@zarazhala7331]

@@ЛилияФедорова-г1у I really happy to know this

[@viviansun9632]

Hey PD! Just noticed that this MV’s cg was produced by the team of The Avengers!!!!!!!

[@trigonslilgirl]

I’m not an ONF fan but this song is so amazing! I was watching along with PD but I loved it so much so now I’m going to watch it on their official channel. ONF fighting!!!!!!! You are beautiful beautiful! With love, Alice :D

[@SVT-ny8ee]

This was the first song that I listened from ONF and after that We must love, Popping, My name is. OMG SO GOOD INTO MY PLAYLIST 😍

[@priskaalvita9225]

Stan ONF!!! thank you for your reaction... this is the best ONF reaction so far... subscribed!!!

[@ryctor]

When PD really likes something! The smiles. I feel like ONF went back and fused the happiness of Complete with their newer visual asthetic... I personally like upbeat ONF. Pfffft. I.Just.Like.ONF!

[@overthemoo]

I was definitely getting vibes from their debut and kind of Complete, and it’s cool to hear that fused with modern stylings.

[@just_a_fangirl]

The acapella bridge is *THE* part!! The songs gives me a feeling of closure, but a happy one. And we're not used to that. I highly recommend to listen the live band version bc they're killing it!!

[@girlsloverchae8526]

THE THUMBNAIL PD HOLY

[@niabailey362]

PD got me into ONF and I love them for it! Why was my top song of 2019. We must Love is underrated. Hopefully people will stop sleeping on them

[@aleputra6672]

I hope they'll get their first win with b.b

[@syahirah4302]

@@aleputra6672 and they did :'D i'm so proud of them💖

[@inesmunoz9394]

It's the only kpop group that has ever gotten me invested exclusively with their music.

[@sufasufa9567]

Truly, I've been exclusively listening to their We Must Love album since it came out, and it wasnt till this year when I was rewatching their wml dance practice when I got interested in THEM, sadly the one member who got my attention was Laun, he is such an amazing performer ah.

[@nataliereed295]

I read a comment about ONF’s lore on another video that said in their previous releases ONF were looking for the new world but in this comeback they decided to make the new world and I really like that. It’s like saying instead of waiting for the world to get better DO something to make the world better. Encourage others, be kind, love your enemies, give without expecting something in return, grow a plant, share a meal with your neighbors or a stranger, celebrate differences, etc.

[@teal2111]

oh gosh i want to find that lore you read, do you still remember on which video it's in?? i will scour the comments just to read it

[@nataliereed295]

@@teal2111 I think it was on ReactToTheKs (maybe something Umu said) but it could have also been on Deacs or maybe GZBKarma.

[@ЛилияФедорова-г1у]

Wow, so deep, so wise

[@aras_sara]

I'll never get over this release. We as a society don't deserve it but man do we need it

[@klavi842]

you should definitely react to the album, there is not ONE skip, okay? the realist and secret triangle are just mwAh

[@hyeeiye859]

TMI: THEY GOT THEIR FIRST WIN TODAY!!! YEAYYYY!!

[@laila_campos]

i’ve never seen pd so quiet through a whole mv before hahahaha this comeback is something else, onf is on their best moment so far 🥺

[@scarlett302]

in terms of quality i am always so obsessed with everything onf does. They're insane and their music is truly magical.

[@jimoons2233]

THIS SONG IS SO GOOD. THE ACAPELLA 😭😭😭😭😭✋👍

[@ddumi16]

피디님 온앤오프 리액션 기다렸어요😆😆

[@marisponed]

PD, My name is IS a must, please. Also, the MDR it's live performance of Beautiful Beautiful and IU feat Suga's Eight cover they did... chef's kiss.I HIGHLY recommend watching both.

[@laurenmartinez4646]

I liked ONF since we must love era. They are unique in the Kpop scene. I love the video PD.

[@CreativeExpress87]

Please react to Ugly Dance by them 😁

[@Cierabyul]

they even got their first win with this song, things are going up for onf.

[@jsynat]

I like them and their music and i'm happy bcs ONF got 1st win on music show yesterday!

[@l.schroder6290]

The new style of the thumbnails looks really dope!

[@caleidoblue95]

The little gasp and the "oh my god" they let out after the video ended? Relatable. The music and the video are so damn good I was shocked

[@jeyijey5441]

You should make the listening party to this album!! This album is lit!

[@luizycho7795]

not onf stan but it's the best group release of February for me and one of the best in 2021, love the song!

[@isalvim]

when they did the acapella bridge part live on Mdromeda KPOP i got CHILLS it was so good

[@stayonceeva]

I've been getting into ONF after rtk. And this song, IT BLEW MY MIND OMG. I've watched so much ONF content since then and I finally learned their names. BUT THIS SONG IS ON REPEAT RIGHT NOW

[@mikaelalerrandro1372]

He went it insane just like me lmaoooo, MonoTree it's THE TEAM

[@kookiez9959]

We need listening party for ONF:MY NAME album 🤸‍♀️

[@todorovskat]

I feel like this album deserves a listening party

[@dumbdumppppp]

I'm so addicted to their song rn, I'm also shocked that they are the runner up for RTK which means they have a lot of potential to grow bigger in future.

[@98TMT]

'U and E-Tion doing their own thing, blowing things up' HAHAHAHA

[@taylors5981]

They are amazing. I didn't really get into them until their last song Sukhumvit Swimming. I listened to that song on repeat for so long and never got tired of it. This song is so unique. It's very different from other kpop songs I've heard. And this video is insane

[@andrewstuarttaylor]

It's awesome

[@rreinhardt2393]

ONF We Must Love is a underappreciated underrated Masterpiece

[@missbradicah]

Did ya see or hear that 0NF had 1st win on The SH0W for Beautiful Beautiful! Congratulations 0NF and FUSES!

[@MonkeySprinkle]

I was hoping you would watch this and do a video study. I’m happy that you like it. Welcome to the Fusehood. That feeling. Never goes away. "

[@ahmadfouad7338]

ONF have this unique sound to their music that only they can pull off. U can easily tell when an ONF song is playing.

[@mostanything]

Same! The production left me speechless the first time i heard the song. Now it just fills me with pure joy every time i hear it. Musically it really reminds me of their first two albums. Ahh, they are so good!

[@strawberry4390]

You NEED to do Ugly Dance next! You’ll appreciate the camerawork and editing a lot

[@dduk8926]

I really hope you get around to their song/mv called Complete. THAT song is amazingggg

[@cixrus2874]

This album is amazing and I think you would like it! You should react to it!

[@avamarie3717]

PLEASE listen to more ONF their music is always SO HIGH QUALITY and thank you for this reaction :)))

[@sarmpark4198]

Thank you for reaction on ONF BB!

[@tq7746]

The look of confusion on they're face is me especially since this is my first time with ONF

[@Youtubeneedsme]

btw they use they/them pronouns!

[@tq7746]

@@KZbinneedsme The group or just one also why?

[@rebeccacurrier5735]

@@tq7746 pdnim!

[@tq7746]

@@rebeccacurrier5735 Christ I'm stupid

[@hnbnest]

if you're reading this please go vote for onf on music shows!! we need that first win!

[@ellehcir5009]

I am not even a fan but omg i could not stop my self to appreciate they guys are so talented.. While my treasure are on break... I can be a fuse...☺️

[@bryson5682]

✨MANIFESTING ONF “MY NAME” FIRST FULL ALBUM LISTENING PARTY!✨

[@drunkdazed3380]

best boygroup comeback so far!

[@lycheepatbingsoo]

The acapella bridge is also my favorite part of the song!

[@hwang_seungrae]

THIS SONG IS REALLY AMAZING, THE ALBUM AS WELL! 💕 'The Realist' ISSA BOPPP! 🥺💖

[@WafuBro20]

PD WAS SHOOKT TO THE CORE. he didn't see this coming lol

[@serenityf.6234]

Always great to see the 'blown away by ONF' reaction :3 Would love to see an ONF Listening Party, their songs overall are just SO GOOD ^^

[@traceyt159]

PLEASE do a listening party reaction to album! this is ONF’s first-ever full album and no doubt have they come to impress. The Realist is a DEFINITE MUST-LISTEN and the rest of the songs in the album all have their own respective charm that I KNOW for sure you would enjoy. please react to their album! 🙏

[@MH-eo9kz]

im rewatching this, everyone ONF is coming back with a repackaged album (my name) on 28th April!!!!! the title track is called "Ugly Dance" YES ugly dance,, media said it's a hip-hop bass song with 808 bass beats 👁️👁️ so please look forward to it!!

[@beatrizpereira6529]

I’m laughing SO damn hard hahahah this is the kind of song that I’ve fell in love immediately! Listen to their live band version, is FLAWLESS

[@nerdlove1071]

I can't wait for your reaction to Ugly Dance :) the video isn't THAT exciting from a production POV but the song is *chef's kiss*

[@denden6283]

PLEASE listen to the album 😭😭it’s amazing

[@blondboybc8552]

New stan here...this song is infectious and fun! Loving it! 10/10!

[@ilincatope3551]

THE BRIDGE IS GENIUS

[@soniciris]

If you like this, you really will like their 2nd title Complete. 'On' comebacks are my personal favorites from them 😍

[@aleputra6672]

they're similar but i think b.b have a more hook to the songs definitely an upgrade version

[@YusryZuhariF]

Lets get the first win🔥

[@EvaBelenC]

Yas my favorite Fuse is here!! 😍 and Yes! ONF this time give us a positive message and I looove it! The accapella part just blown my mind! So Thank U for you reaction! Love u

[@thisisdharana]

Set me free 🎵 Let me be 🎵

[@잉딩-n6w]

I love your reaction❣️thank you for loving onf and their music!!

[@ajdatoni7747]

I want to feel the same feeling of listeninf to this song for the 1st time...i can't even sescribe that awesome...

[@blackpearlstuds]

Infectious is a good way to describe it. I did not expect this vibe after their last few titles (which I really liked), but this is under my skin. I wondered if "My Name Is' would by my happy song of the year. Well, it's turning out to be this so far. I feel like doing some goofy dance every time I hear it. What I had expected was a well-produced song, and they did not disappoint. Their sound is so full and rich, I enjoy listening to it. And that a cappella is something else.

[@miritheneko]

finally onf had the recognition they deserve 🥺👏🏼