The Kulture Study: Red Velvet "Umpah Umpah" MV

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#Red_Velvet #Umpah_Umpah #레드벨벳 #음파음파 #ReVe_Festival #KultureStudy

[@KariHaruka]

"So conventional that it feels experimental for Red Velvet" QUOTE OF THE DAY!!

[@joylove7294]

Good one!!!

[@kpopscenario1406]

Hi

[@jungkookwillbethedeathofme]

this was honestly a really good song. it’s upbeat, addicting, and refreshing. i loved the notes the vocal line did

[@bdzmru8489]

you know it's a solid comeback when all 5 RV members love the song too (their stage performances are oozing with evidence)

[@maiseree1511]

@@bdzmru8489 They even had a dance practice for this song. Last time I remembered the company letting them have a dance practice was for their Rookie comeback as well as Look, which is a b-side song

[@bdzmru8489]

@@maiseree1511 I noticed it's like once a year and RV practices they've been releasing tend to be the really busy choreo. But hey no complaints here! The queens are serving the people so good.

[@Deux04]

Psycho is coming to dethrone umpahumpah

[@sheilavaidy]

The chorus actually reminds me a lot of songs from older Disney Channel Original movies. Specifically High School Musical 2

[@staciii]

Where's the lie. I automatically thought of HSM too. Like they would perform this near the pool and on the grass of a country club

[@bdzmru8489]

Conservative in experimental velvet's world but still out here exploring new musical worlds. This is why in RV I trust. I don't think I've ever been bored with any of their music and every comeback is like a new start.

[@Yelhsa_line]

I also thought that they are the new recruit cast of HSM but i remember that HSM is already finished Hahahahaha

[@bdzmru8489]

@@Yelhsa_line Combine umpah umpah with swimming pool from their sappy album and we legit can just give RV's resume to Disney for a proper HSM Korea version

[@naelsworld]

looks like we all got the same thought lmao kzbin.info/www/bejne/bqHXoGSCZ9ypmK8

[@Richardangelo84]

I think after “RBB” and “Zimzalabim” polarized audiences, especially in Korea, “Umpah Umpah” was the safe choice for this comeback. You’re right though... it’s so standard, it’s almost experimental for RV. 😂

[@GaladrielOfLorien]

Actually I think it's a typical Red Velvet thing at this point. Looking back at their title tracks since debut there's always one fun, happy and catchy song (Happiness, Russian Roulette, Red Flavour, Power Up, Umpah Umpah), then there's one slow r'n'b song (Automatic, One of These Nights, Bad Boy), and after that one experimental (Rookie, RBB, Zimzalabim). I'm pretty sure the ReVe Festival: finale will have an r'n'b title track.

[@marcusm2976]

Galadriel of Lorien plus day 3/finale will likely be released in the fall/winter time which is usually when they release velvet title tracks (peekaboo, bad boy)

[@Richardangelo84]

Galadriel of Lorien I totally agree with you on all fronts, but their Red title tracks tend to have nuances to them that make them weird in their own right. Russian Roulette, ICC, Power Up, Dumb Dumb for example have harmonic and modal changes that make them experimental in their own right. “Umpah Umpah” sounds like it could be a Snsd song.. it’s musically very safe and straightforward, even for a Red Title track. I def. think we’re getting a Velvet comeback with ‘Finale’ too.

[@misfitnicss]

@@GaladrielOfLorien off topic but do u by any chance play Game of Sultans?

[@GaladrielOfLorien]

@@misfitnicss nope, sorry :)

[@arlethsantamaria8596]

OKAY BUT JOYS HIGH NOTE>>>

[@lawayboy]

he missed it twice!!!! T_T

[@maylin_937]

RIGHT!

[@frasercook5823]

I watched it for just his reaction to it and he missed it twice!

[@cass7559]

okay but how bout all three high notes??? always so stable during live stages and i’m so proud, but yeah i can’t believe he missed it twice smh

[@elviqssv1722]

EXACTLY

[@JJ-dj9gs]

Day 1 was a mix of red & velvet concept Day 2 was a red concept I’m thinking Day 3 will be a velvet concept

[@xingforyou2439]

I hope 🙏🏻🙏🏻 Even though I like their red concepts a bit more

[@Universalistic]

J J what kind of amusement park that would fit with velvet-ty concept though? im curious!

[@nctiddy]

it absolutely has to be horror/halloween themed bc that's the one thing that's missing from the whole amusement park concept

[@harthart917]

Imo in day 1 sunny side up and lp isnt a velvet concept i think the red overpowers the velvet concept in those two songs. So day 1 is purely Red concept but in day 2 it is from Red concept to Velvet concept Umpah2 going from Ladies Night and eyes hands locked. I think this is a much better transition if they are going to make day 3 velvet

[@agness8417]

@@nctiddy yep, cause more likely they'll come back in October so maybe we'll get an actual on-time-Halloween this year :D but my dream concept for them is winter wonderland, oh the dreams

[@ericyen9974]

Seriously, no ones does ad-libs and harmonies better than Red Velvet. Their songs don't always click for me, but you can bet they always have damn good ad-libs and harmonies and that's why they are queens

[@maiseree1511]

You can strip a red velvet song of it's main lyrics and it'll still sound good because of the adlibs

[@marcsevilla5886]

them and mamamoo 💖

[@woosanshine5161]

“If aprons were clothing” omg so true, I can’t unsee it now😂😂😂

[@ishipseulgiwithmyself480]

"Seulgi looks so good in yellow" Very well said.

[@Abcd-df2ep]

She looks good in red, black or the every colour you like

[@velvetra29]

Only Red Velvet can pull off such a conventional stuff experimentally.

[@maylin_937]

11:46 “i think I’m just a rather simplistic hoe” Lmfaoo I wheezed

[@lasagnathan69420]

I think this was so conventional that it was actually incredibly refreshing, not just for Red Velvet, but for the current landscape of kpop in general right now. So many groups are going experimental, or hard and dark and what have you, that something like this just feels great for the ears and the mind. Easy 10/10 for me.

[@maxrodgar]

Andrew Butschli yess especially the whole military/manly or girl crush/badass concept that pretty much everyone is doing (especially with boy groups) kpop has become a bit saturated which is probs why I always find myself going back through RVs discography to remind myself there’s more than one kpop concept.

[@finnulas7690]

I love how the mv, song lyrics and the choreo reference so many previous RV comebacks. It really is the ultimate 5th yr anniversary song, RV looking back on everything they have achieved until now. From having a rap verse consisting of Michael Jackson song titles to having a rap verse name dropping their own previous comebacks, Queen RV have come such a long way😭😭😭 Edit: Even the styling is so referential 😭

[@mekaabangan6173]

THIS! My reveluv heart is crying for joy 😭

[@banana-xz2nw]

He didnt catch the part when they mentioned their past songs:(((

[@Porl8363]

EXO KYUNGSOO PD uses they/them pronouns just so you know😁

[@uc6758]

@@Porl8363 yes he's right, use they/them when u reffering to Pd. Just look at their profile.

[@shortcakeyy]

*she

[@banana-xz2nw]

@@Porl8363 i dont seem to understand😅

[@dazlking]

Pearl Rainwater i’m getting messed up with “queer” inside my head

[@Sunsetblvd-gm7gd]

red velvet's summer concepts are always so unique; interviewing fruits, making juice, and now this. many groups r doing summer concepts w stuffs like pool n beach, but this offers a story of a summer holiday ruined by rain storm. rv is forced to stay inside n imagine themselves on the beach, n they finally accept that n make the most out of it. seriously, who ever come up w that story? no one. the whole rv creative team is really like no other. they always have the most unique concepts.

[@kat-hj7mq]

I knew they were referencing older songs like "red flavor", "Dumb Dumb" and "ice cream cake" in the song but I just noticed the color of their dresses represents the colored ombre they had during happiness era with Wendy being blue, irene pink etc.. This is random lol

[@kidcaptainwembri]

Yeah each member has official colours..

[@redibelbets]

they also reference “happiness” in the lyrics. they say it in korean but they say “Happiness is Ice Cream Cake” which i think is really cute :)

[@thezokil]

This is very Musical stage inspired, almost like something you'd see in a high school musical production

[@claynine1266]

Umpah Umpah is literally one of the best Red Velvet songs(in my opinion), i love how they experiment with many sounds, instruments and vocals risking the final product/song such as Rookie & Zimzalabim but these simple, cute and summer-like songs win my heart too. It's a fact, at least to me, Red Velvet are amazing with every concept. ♡

[@kyungso_o126]

RV needed to feed the mass with something they won't hate, hence, Umpah Umpah lol Zimzalabim received a lot of unnecessary hate just because it sounded very different and unusual.

[@irememberyourrainbow1408]

Well most of their title track sounded diff amd unusual since they're experimental to music. Even the umpah umpah is standard it seems experimental that they tried again a standard music or am i saying nonsense things idk 🤡

[@maiseree1511]

But I think we can all unanimously agree though that Sunny Side Up was a bop

[@user-jh4zz4up6f]

"feed the mass" sound like you low key trying to degrade their red side songs, wow, good job

[@kyungso_o126]

@@user-jh4zz4up6f why would i think of something so negative like that? lmao idk what kind of mentality you have but go off

[@Deux04]

Psycho is coming to shut everyone up

[@jvlixn]

this song is so 90s pop! I have been loving the retro fashion they've been wearing in the Lives. RV keeps feeding us quality tracks!

[@irememberyourrainbow1408]

U should try to Listen to the whole album their bsides giving 70's 80's and 90's vibes especially "love is the way"

[@JusticeGamingChannel]

I like the break from EDM for a change, this song feels inspirational

[@eller6564]

JustGaming4Us yes!!

[@Lunafreya_Nox]

Amm... Better hear all red velvet songs,all sidetracks of them are the best.👌 if mv could made you creepy,weird,musical,enjoying,colorful,entiresting,bop !Well Bsides of them are most beautiful songs in kpop girlgrp in 3rd gen .their music is very positivity,encouraging,empowerment,happiness their songs can inpired and brings a meaning of life esp love,sadnees,hopes,enjoyment nor even break-ups.. Not just RV songs but when u heard their full voices and vocals in thier songs jeez you must say how beautifully rendention,harmonising,colorful like cloudnine voices when they sings as one.😏😉😉

[@harlaylaymarie]

SM gave Wendy the Kim Lip hair extensions 😭

[@ReptilianTeaDrinker]

They look amazing on her. :D

[@chuumyfavorite4890]

omg i can't unsee it sdkfhbcjhdxgfv kim lip’s extenstions were NOT it sis

[@hiimcatbug9901]

it's_chuu_my_FavOriTe they were supposed to be a reference to Wendy’s red flavor hair

[@chuumyfavorite4890]

Hi I'm Catbug Ik lmao it just cause Kim lip’s extensions were so bad that seen as they’ve been compared I can get it out of my head (Wendy’s red flavour hair was ICONIC)

[@BadAss2895]

Cheap clip-on extensions

[@VegardKjenes]

"Seulgi looks so good in yellow.." Seulgi look great in everything allways ;)

[@arianathompson7989]

A conventional kpop song being experimental for a Kpop group from on of the leading kpop companies in Korea *starts hyperventilating* I love that. This actually sounds like it could’ve been a SNSD song or Red Flavor Pt. 2 but either way...I LOVE IT. Red Velvet adds again to the list of bops.

[@uc6758]

This could literally be holiday part 2 🙃 Even the parts are similar. Like 3 highnotes after chorus, 1 rap part. Idk maybe holiday is more rv songs, idk 🤣 bc snsd literally try our every single concept out there.

[@tedddieee]

I feel like their last comeback was similar to *I Got a Boy* this comeback is kinda like *Holiday* I’m hoping the next one will be like *The Boys* 🤞

[@shaminashaikh6061]

🤞

[@onlytheflowerknow]

Dudddde a the boys concept? Hella excited

[@taylorcook5616]

I just now realized Wendy's extensions kind of reference her hair during the Red Flavour Era

[@shortcakeyy]

This is my fav comeback from the last two years (I'm not saying that I didn't like the others) because it's like a mix of Red Flavor, Power Up and Ice cream Cake 💕 Btw I love the 3 highnotes made by Joy, Wendy and Seulgi. 😍😍 Thank you for reacting~☆

[@claynine1266]

Pretty cool that in the rap part they mention two of those 😂

[@Deux04]

Psycho is good

[@yudhahardiansyah7992]

I am afraid for the finale, red velvet just tease us for this day 2, like "guys here it is take a break from day 1 and be prepare for finale"

[@nurfarhana8585]

Watching this made me realise that this song is SO GOOD. Not only good but the quality is out of the charts. Red velvet attracts damn good producers. I mean all of their songs are good and they are not even from the same producers like howww

[@ReptilianTeaDrinker]

FINALLY, YOU'RE REACTING TO THIS! I've been waiting! LOL

[@bdzmru8489]

me too haha was checking my feed daily waiting for it

[@Cellinia_Dhwx]

The Reve Festival Day 2 it's so lit, there's a lot of summer vibes and 90's funk song

[@animefean1]

Umpah umpah has been stuck in my head ever since it came out its such a iconic bop , but also i feel like it somehow compliments Zimzalabim soooo much (idk how to explain it)

[@naailkhan883]

and now song of the year ;D

[@aneeiahd404]

Umpah Umpah is really one of my favorite coz it's like a Disney song sang by kpop idols 💕

[@rairogers8436]

"They look like if aprons were clothing" That line made me really happy

[@victorias.f.]

Let's talk about Joy please, she's killing in this comeback

[@irememberyourrainbow1408]

She's literally gettin my attention when its her turn to sing is every song like reminding me "hey here i am again with my honey like voice u will never get over" definitely love all of her part in the song, those high notes (cheff kiss)

[@Forever_GG]

When The MV Just Came Out, I Can't Help But To Smile While Watching The MV, Joy & Wendy Highnote, All Of Their Visual, Seulgi Looking Cute Af On Top Of The Rooftop.

[@condejech7]

loved this comeback!

[@KpopN_AZN]

Red Velvet always deserve a 2nd reaction. Addicting they are.

[@ruth5460]

This video weirdly reminded me of why I got into kpop. The fun and innocent video concept never gets boring for me

[@baddad9141]

i love red velvet, i love their edge, i love their experimental stuff, i love their r&b velvet.......but this basic ass song made me dance my ass off in my seat. its phoc'n awesome.

[@kanghana2945]

i love that particular shot of irene too, too gorgeous.

[@salmatariq9839]

It's like the perfect summer song

[@Jamie-ht1hd]

“It’s like... if aprons were clothing” 😂😂

[@shiningksg]

Yay! Thanks for reacting. I hope to see you do a first listen to the whole ‘The ReVe Festival: Day 2’ album soon.

[@jeybee0124]

i like this flowing melody of the chorus and i feel like this is at top of my favorite songs of red velvet

[@leonardogeorgete112]

Now life’s complete

[@bdzmru8489]

I feel the same

[@AlexWendlingwolfgirl]

like i hear the funkyness of it now but all i heard when i first watched this was "red velvet doing a musical style song, yes please" like that chorus is like pure musical to me and i love it

[@jungwenwin]

Thank you for the reaction!

[@arlethsantamaria8596]

I’ve been ready for this 💆🏽‍♀️💆🏽‍♀️

[@Sajirah]

Yes! I’ve been waiting for this reaction!

[@diving1750]

I’VE BEEN WAITING FOR THIS THE WHOLE WEEK, IM FREAKING UP

[@vincebaltazar5340]

This is so beautiful it's true

[@agness8417]

I love watching your videos cause you're always so positive (at least in videos I watch)

[@chaelisaarrein4256]

Who thought umpah umpah feels like highschool musical

[@minhuckhong1994]

Please keep up your good work, we will always support you and your amazing videos

[@meganb1024]

I don't know if you've heard it yet or not, but if you haven't, you have to listen to *The Rose's OST Strangers From Hell.* *It is so good!!!*

[@ximenagalindo3213]

I love the song! I’m obsessed!!!! ❤️👌🏼

[@KevObispo]

EXACT SAME REACTION FROM ME!! Especially on the rap part with the trickling effect. lols

[@delvalleriks5049]

Finally, i was waiting for your reaction for RV.

[@laurenkang4275]

Umpah Umpah literally caters to reveluvs. I think it is a dedication for their reveluvs

[@le-deu-bel-betdeu-lim-kae-8567]

Not much people like or hate this song. I really love this. It's completely different to Red Flavor and Power Up. Most of the people said RF>PU>UU, but I can't rank it. Lol.

[@nafri91]

i really love umpah umpah happy vibe. they genuinely look happy performing this song in music shows. the outfit are also nicely done on them.

[@K-Choi]

now that you mentioned it, RV always have that iconic shot in their thumbnails

[@hi-ns1hx]

That seulgi scene reminds me of paddington which just makes me love her even more

[@spress15]

I too lovvvvve RED VELVET 💜💜💜💜💜☔️☔️☔️☔️☔️ But I'm happy that the comments on PD's videos won't be overflowing with "react to Umpah Umpah" now. 😘

[@TheCoCotrash]

My favorite red velvet song by far

[@BarbiePeachy1]

I love Umpah Umpah and the whole album 😍

[@jessicaandrade962]

This song has SO MUCH of Express Yourself from Madonna and 80s in general. I really enjoy the references.

[@reannie9867]

FINALLLLLLYYYYYYY

[@Rhaphidophile]

Also a red velvet thing other than standing together in a line: sitting together in a circle

[@jukestaposition]

I really love this song tbh

[@madiboo4616]

the chorus reminds me so heavily of high school musical 2 that i cant help but to picture them singing this at the pool with sharpay lol

[@audreym3168]

Well there will also have a red velvet's commeback at the end of the year with a velvet concept, the album will be the finale for those three comeback

[@ximenaislas8146]

PD your voice is so beautiful, I love the intro song heheheh i really wanna k ow what song is. I always love your videos

[@vivimakesthings]

was waiting for pd to mention the references to past red velvet songs in the rap part....

[@Lualvarez]

It's a great song! Easy to listen and enjoy and just get good summer vibes. Yeah, no complaining on my part, Red Velvet always makes me happy with their weird crazy music and the more conventional side too!

[@bubbletea3456]

I love the percussion and the beat here. I've heard two covers (by Mighty Rocksters and by You's Drum (Youkyung from AOA)) and they sounded great because of how good the drums are in the original. I guess almost in every Red Velvet song there's something special that I love.

[@asurafire5386]

UMPAH UMPAH IS A SPIRITUAL SUCCESSOR TO DUMB DUMB And PEEK A BOO CHANGE MY MIND

[@pnoybLu3]

I agree on my first listen this sounded a lot more pop and maybe a little less weird than their usual, especially after Zimzalabim. But their tracks always have catchy hooks. Such a summer bop

[@applemusic751]

fuck yes i’ve been waiting and now i’m waiting for their comeback in probably October

[@Anamarcia28]

FINALLYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

[@himbons]

cant wait to hear what you think of eyes locked hands locked

[@rinrinau]

"I like these outfits. It's like if aprons were clothing" HELPSDKLFJ

[@AI-MusicPlanet]

Still love this song! Miss Wendy so much!

[@chifffy]

Awww I liked the cutout city set its cute

[@stickbush3257]

Is it just that absolutely loves the part where Joy is the news lady and could watch on loop forever because everything about it is amazingly well done

[@k_airo]

I also really liked how they subtly alluded/paid tribute to some of their older songs. E.g Irene/Joy’s rap mentions Dumb Dumb, Happiness, Red Flavour and Ice Cream Cake. It made me really happy 😁💚

[@honkhonk1712]

Idk it's so simple but so catchy Umpah umpah umpah pah Pah!!!!

[@_hunter_x_hunter_5809]

I like this song very much....

[@jenniplease]

Umpah Umpah sounds like the background music to a character developing shopping montage.

[@joaquingarcia4178]

I don't know why this song isn't as popular as past title tracks (internationally at least) is really good! I love Red Velvet, they're one of my top groups, and I kinda see what you mean with western productions, actually SM artists tends to be my favourite so I guess I like that type of production and I can't see it here, this is more towards a full K-pop feel and I love it too! Red Velvet always brings amazing music, also the vocal production is always on point, as someone who's learning singing, the point of being in a groups is to harmonize and that's sometimes forgotten in some groups :/ but Red Velvet has a greaaat harmony sense, this song? A bop, the album? 10/10 (as expected)

[@shineinstars]

i miss summer 2019 so much damn

[@rosesofficialhusband5728]

As is known to all，Red Velvet，they always use the brightest smile to shoot the scariest music video. if you have watched any parsing video about this MV you will know it has to do something with Stockholm syndrome. and there are always deep(scary) meannings in their mv which somehow reflect either the dark society or some dark events.... concept girl group Red Velvet lol

[@AliceGM]

the whole album is a masterpiece

[@chicken-2117]

You may think this seems like a normal pop song but... *The lyrics are about drowning someone-*

[@lovelove3342]

Pls react to the whole album The Reve Festival Day 2, it's so amazing 🙏🙏❤️

[@melanieloewen9237]

Their album is also amazing. Please react to it :)

[@xingforyou2439]

He did, both Day 1 and Day 2 it's on Patreon

[@putriarumsari4576]

Yeri on the thumbnail 💜💜💜

[@alwayswithapink3052]

Please react to Oh Hayoung solo debut "Don't make me laugh" 😭