The Kulture Study: WayV 威神V "无翼而飞 (Take Off)" MV

[@kimbapbekidding1522]

It's always so sad when people don't know Winwin even tho he's been there since the start. He gets no lines at all. I'm happy he got way more lines in WayV tho. Woah this has so many likes thank you

[@Aya-kj9ct]

He wasn't talking about winwin

[@kimbapbekidding1522]

@@Aya-kj9ct yeh he did. He said he doesn't know who Winwin is but he looks like Chinese Johnny

[@danted8842]

@@kimbapbekidding1522 He was talking about Hendery, PD's comentary is like 3-4 second behind what is being shown on the video. He mentions not knowing the person at 2:44-2:45, that means he is talking of what is being shown at 2:41-2:42. You can notice this lag everytime he mentions a transition, the transition already happened on the video 3-4 seconds before he mentions it.

[@marco2372]

PD uses they/them.

[@sila0439]

@@danted8842 2:45

[@guzhuoyan]

“Idk who dat is, but he’s good looking” THE POWER OF WINWIN Edit: since I’m having a conflict with myself, have no idea who PD’s talking about anymore, and people have different opinions on who they think PD’s talking about... I’ll just say this instead THE POWER OF WINWIN/HENDERY/WAYV (like in general)

[@AlwaysWIZONE]

he might mean Hendery, no offense but it's because his reaction and the mv scene wasn't necessarily sync up.

[@kikilala9371]

im pretty sure he was talking about Hendery. You can obviously notice that his reaction does not really align with whatever is on the video displayed to us .

[@guzhuoyan]

But we still need to acknowledge Winwin’s looks since SM’s been treating him like trash

[@Aya-kj9ct]

Not talking about winwin

[@danted8842]

@Polar Bongo PD's reaction is 3-4 seconds behind what is shown in the video. He says that right after Hendery's scene so that means he is talking about Hendery's scene because his reaction is behind what it's being shown. And the full line is about Hendery "I don't know who that is. But he is goodlooking. Kinda looked like the Chinese Jhonny"

[@olimelonhead12]

That transition towards the end where Lucas grabs the camera as the transition just.. blows me away tbh. I've rewatched it so many times!

[@AmyKissTheDark]

personnaly the one what just killed me is right before the dance break, ten goes take off point up then bam down and they split their legs and do that fiiine dance break, also the fact hat the cmera follow ten's arm movements,from right (your screen right) to the left.

[@crispyein8601]

And the skateboard transition at 3:29. such high quality production

[@olimelonhead12]

@@crispyein8601 and Amy Taeminnie agree to both! the transitions in this were phenomenal!!

[@aida02155]

What min?

[@olimelonhead12]

@@aida02155 start at 4:00 but it's at 4:12

[@HayNay]

“This shit is a revelation holy crap” LMAO MY THOUGHTS EXACTLY

[@Person-vg7br]

Chinese Johnny = Winwin. He's actually a part of NCT 127. The most recent MV he was in was 'Simon Says', but he's barely had lines or screen time in most of 127's title songs which is why you probably didn't recognise him. He's currently active in Chinese promotions with WayV so he's not active with 127 in their US tour and 'Superhuman' comeback. Edit: I am now more so confused than anybody. Either way, PD can now learn about Hendery, Winwin and Xiaojun from the comments, as they appeared in that order in those very confusing 12 seconds of commentary.

[@vaanshichauhan9868]

No pd knows winwin. He recognises him in nct mvs but here i think bcs winwin has got new look leaving baby face and after a long time so he might have failed to recognize.

[@AlwaysWIZONE]

I think he was commenting about Hendery, because here's a thing : If you pay enough attention, his reaction was a little bit late and he was definitely the "one" that looks like Johnny on that Music Video.

[@Person-vg7br]

@@AlwaysWIZONE at 2:52?? That wasn't Hendery, it was Xiaojun, but I think it was a continuation of his previous comment. Either way, never any harm in promoting Winwin 😊

[@Person-vg7br]

@@vaanshichauhan9868 very possible but PD did say in another reaction that they didn't know all the NCT member's names.

[@AlwaysWIZONE]

@@Person-vg7br oh sorry then, i am still struggling on recognizing the new chinese members 😅

[@fsjukebox]

Btw the team behind this MV is Korean, the same team that does MVs for a lot of SM’s artists, including other NCT units. But agreed, visually the MV is on a whole different level than most SM music videos. Edit: they shot it in Ukraine, just like Boss (which you liked a lot iirc!), but the aesthetic is so different.

[@vienliu9701]

Could you tell me the team name?

[@azlesha6768]

@@vienliu9701 instagram.com/p/Bxh4sHhCFxE/?igshid=6bqr9tbgqn2g ukrainian production team instagram.com/p/BxjsbIQJlDK/?igshid=1p5crz05hbzj4 director

[@louvebird]

Label V is just SM’s Chinese company I think. WayV was originally called NCT Vision(I believe) before debut but the name changed because of Chinese law against Korean media so the name couldn’t be clearly associated with NCT since NCT is very clearly Korean

[@abicui6874]

Nah they're two totally separate companies

[@aarya7083]

@@abicui6874 no they're not. label v is sm's china EXCLUSIVE label, created just so wayv could promote in china without being explicitly connected to sm. if they were just under the name of sm entertainment, it would be near impossble for them to get any kind of sales in china since it would be very obvious that they were under a korean company

[@Akira-jq6nj]

Abi Cui SM didn’t buy a company they’re just using up that label in order so they can promote in China

[@fkaofficialmy]

To sum up PD's reaction : *MINDBLOWN* That I agree.

[@g.hmusicc]

I think hendery is the one he’s saying “chinese johnny” cause 1. I think he knows winwin, 2. The video is not synced up with the reaction (the reaction is a little bit after the video) and 3. I don’t think winwin looks like johnny at all lol, while hendery *does* look like johnny in a way. Why are we even fighting over this lmao they’re all beautiful.

[@srds1069]

I too thought the same thing!

[@areebah1609]

Yeah I noticed that too

[@ayden_james]

ik this is an old comment but i thought about this too! it makes more sense lol

[@soleraprincessgongjunim3320]

take off is original to wayv, and they just came out with an album. three of the songs are from their ep, but along with take off came two more original songs, which brings the total to six songs 1) Take Off 2) Regular (in chinese) 3) Say It (an original) 4) Come Back (in chinese) 5) Let me love u (an original) 6) Dream Launch (an original, but the views on that particular mv are sinfully low) hope this helped!

[@rainb0wpiie]

I was blown away by this video and song as well! It's my favorite song from WayV so far, even tho all of their songs from their new album are amazing, you should definitely listen to them! And yes, they brought out a physical album but I think only in China because you can only purchase it from a chinese website.

[@rainb0wpiie]

@TaeTen Jaeno Because I am everywhere ^--^

[@rainb0wpiie]

@TaeTen Jaeno btw I love your profile pic

[@rainb0wpiie]

@TaeTen Jaeno hehe thank you & that's so cool

[@rainb0wpiie]

@TaeTen Jaeno me too :3 I am stanning NCT, A.C.E, ONEUS, ATEEZ, The Rose, Kim Dong Han, Taemin & Lim Jimin ^-^

[@ps_reallll]

Kim Dong Han's Soulmate Physical albums not only sell in China. I’ve seen in yes24(Korea) and Japan website as well.

[@my-sn8ij]

Lol winwin is a member in NCT127 but doesn’t get much screen time and lines 🤦🏽‍♀️

[@Aya-kj9ct]

He wasn't talking about winwin

[@lauraagarh]

He is talking about Hendery

[@my-sn8ij]

Laura García Higuera no he wasn’t he literally said I don’t know who that is the min he saw winwin 2:45

[@my-sn8ij]

Nessa yh i just realised that now lol

[@lauraagarh]

@@my-sn8ij the reaction wasn't in sync, he knows Winwin

[@luca-mf3wg]

stan wayv, stan talent

[@audra_smiley]

WINWIN IS MY LITERAL FAV AND DESERVES MORE this is like the most camera time & lines hes got tho so im happy

[@dualingo3624]

audra_smiley_productions I’m so happy that he’s finally getting treated right in WayV 💚

[@audra_smiley]

@@dualingo3624 AGREE but I feel like SM still treats him bad in general :(

[@llllll1897]

Will you be reacting to A.C.E Under Cover? It's a really freaking lit song!

[@angelarm.5381]

YESSS ITS AMAZING

[@jasminvazirovic5662]

Argeeeeeeee

[@kannabby]

Yessssssss

[@thecatinthepowermv]

IT BLEW ME AWAY

[@nalanickole930]

I LITERALLY JUST KNEW ABOUT THEM YESTERDAY AND I STAN... HARD. PLEASE WELCOME ME TO THE FANDOM TT.TT

[@Fieshs]

Good thing I'm not the only one who was absolutely stunned by the transitions!! I loved the mv concept for wayv's version of regular and in this mv they really impressed me again! Bless the people who worked on their videos

[@Akina1517]

The production value I think is the best I've seen out of SM but I haven't seen much outside of EXO, SHINee, SuJu, and NCT. And the choreography is on 🔥🔥

[@sandram1644]

SuJu - this is love is an amazing MV for production quality

[@Akina1517]

@@sandram1644 oh definitely! In fact, it's one of my favorite songs and I do love the one shot aspect of the mv as well.

[@suleoner2145]

PLEASE REACT TO A.C.E UNDER COVER PD! IT'S A WHOLE BOP!

[@pufek5799]

*PD PLEASE REACT TO A.C.E-UNDERCOVER BECAUSE ISSA BOP*

[@enhypenxo]

YESSS HOPE PD WILL REACT TO A.C.E UNDER COVER BC I CANT STOP LISTENING TO THAT DOPE SONG

[@nadzskuy10]

I think WayV is the best MV from SM ent maybe all kpop mv(just my opinion) Edit: Basically this is not kpop but cpop I'm just confused a second 😂 Well pd,can you react to A.C.E-Under Cover i think you will really like it(:

[@rollypolly9896]

Agreed

[@Enlightened08]

*"This shit is a revelation"* SAME. Issa Vibe!

[@TaliseSnyder]

2:31 I love that move that Lucas does where he moves his shoulder down

[@sitihadijah7373]

"I dont know who that is, but he's good looking" Hendery my man. Your price eric's charm really going to another level huh? Even a man got swooned by you

[@miya-ku2dd]

ok but xiaojun’s “can i be honest” sends me to the heavens

[@cloudycrux]

I have to say WayV's music video is THE BEST music video of 2019 so damn far. I blown away by the transition, the cinematography, the one shot scene is that clever too! And even the music itself, I'M ADDICTED! ㅠㅠㅠ

[@everlastingfriends9384]

Please, react to A.C.E "Undercover" !😆

[@justtpaula8835]

actually, the vision ep with 3 songs was a pre-debut release, this is their official debut!

[@erint3167]

idk if that's true, just because they've referred to regular as their debut in videos and variety shows, and they even posted on their social media about their 100th day of debut last month before take off was released, which suggests that regular was their official debut. just food for thought lol

[@HayNay]

Also please react to ACE undercover 🙏🏻

[@kirambers3255]

People be complaining about WayV’s debut (which I totally get and agree with), but I’m honestly not mad at it. The music video was stunning, the member lineup has amazing chemistry, Chinese ver of Regular is my favorite of the three, and they now have their own song months later anyways.

[@ventisapples7452]

I agree. Out of all their muisc videos I think Wayv’s Regular and Take Off are the most ‘NCT’ ones. I cant word it out properly but from their past mvs there is this ‘exotic’ feeling that makes them NCT, like the uniqueness that even from a far you’d know it’s theirs. For me it’s Go, Limitless, 7th Sense and Regular. But Take Off gives off the NCT vibe the best. It’s hard to explain but yea.

[@jenniferojie9073]

xiaojunbao ᴖᴥᴖ I understand. You are so right. They embody the neo technology part so well

[@sosodreams]

honestly? i dont know much abt editing but i was giffing the whole mv and... THOSE TRANSITIONS ARE SURREAL WHAT-

[@sav4227]

This is the kinda mv that is SO good that you can watch it again and again and still find new things to like about it. Like some of the transitions you mentioned I didn’t even notice before and I’ve watch the mv so many times already. Xiaojun’s part “can I be honest” and then when he’s suspended in the air is my favorite part I think (but I might be a little biased). Also I’d recommend you check out A.C.E’s comeback Undercover but it looks like several people already did lol

[@ankaannvelich3485]

A. C. E. " UNDER COVER"

[@justabi]

I love the transitions in the dance break, how amazingly seamless they are, just DAMN★★★★★

[@knnovation]

i kinda miss those times when you still react to smaller groups/artists but now mostly are popular ones 😢 pls discover more groups 🙏

[@ahuynh52]

THIS is the video i’ve been wanting since take off came out. THIS is the song that got me into wayv (and nct in general!!). THIS is IT boys

[@yshrealo4938]

The only reaction producer I watch. More powers PD. you're super legit and you know your crop. Fighting

[@joycec.160]

PD stating every best word I can describe to WayV's creative MV. ❤️

[@sleepynoa8277]

FINALLLLYYY, also Regular wasn't their official Debut, Take off is. PD: "Idk who that is....but he is good looking." Me: "That's mah boi winwin" NOW JUST WAITING for the rest Eclipse - Got7 Happy Ending - Svt Spotlight - 1The9 Under Cover - Ace

[@lillycamp8892]

Please react to Weki Meki - Picky Picky! I think it's their best comeback and I really would love to see your thoughts on it. As well as ACE - Under Cover

[@jacqueline6807]

YASSSS girl!!! I love picky picky, it's definitely their best comeback so far along with Ace's under cover. 2 bops I love 💜

[@rapsingellamaen.4027]

Camera men of SM was so good! Like we also watched this in SM artists dance practice.

[@milksomecows]

WayV, Kings of (Intentional) Transitions.

[@matildaoverton2770]

PLEASE DO UNDERCOVER - A.C.E ITS SUCH A GOOD SONG

[@laramie8115]

This became one of my favorite music videos!! It’s just amazing

[@katenikitina1313]

i agree, i'm cpop fan also and as far as i know now china is somehow more accepts cpop groups than before, even tho goverment's trying to restrict it, i think it's their time to shine, and i hope in future WayV will become as big in china as for example TFboys and Nine Percent

[@amandadhetasafitri7110]

"that was one of the best mv so far of the year" agree with PD 127%

[@neuzaantunes1861]

PLEASE REACT TO A.C.E - UNDER COVER, THE SONG IS LIT

[@Jess-se4re]

i love when people love wayv’s stuff i feel so proud and happy that they’re loved and they’re being appreciated for what they’re doing, and there is an album for it ! there’s 2 other new songs, Say It and Let Me Love U

[@ellieesh]

Your reaction to the dance break is legit all of us

[@imyourhopeimyourangel4049]

I love how Winwin's in your thumbnail,, he deserves all the love

[@bbangssong_5682]

Please react to ACE - UNDER COVER

[@cyruswong8602]

Thank you for reaction WayV , they need more love 🙏

[@LauraIsBatman]

I've been waiting for your reaction to this video since the second I watched it!! I don't normally immediately notice things like transitions, but I was blown away. I rewound Lucas's hand-grab transition like six times!

[@elinorbrunner4669]

Every time I hear the part in the last chorus when they add the guitar, I scream. It has such an impact.

[@birdkisssi2]

Thanks for your reaction! Cuz I have adored this MV and song from release! They are way underrated in China, unfortunately. BTW they are a SM group/NCT subunit, not a collab of label V with SM. Label V is sort of SM daughter company targeting Chinese market and to get wayv into Chinese market. SM still has full control over Wayv.

[@allthingstbv8278]

The music video was so well done, the transitions, the editing and the high production value;👌👌

[@flowerpower1190]

Thank you for this❤ Stan WayV for clear skin everyone

[@emilyimm6928]

Thank you. I’ve been waiting for your reaction.

[@kanimuneeswaran3629]

Thank you for reacting to take off!

[@yokonamigaara]

The transitions during dance break just blow me away every time, its so clean and done so intentionally and just hypes up the dance break itself way more than it would have been otherwise

[@chelseydolbec4043]

Omg you called Winwin handsome! I am so happy :)

[@chocolatesandmonster]

I was waiting for your video to come out on this the moment I saw the MV. So glad you liked it cause I watched that shit countless times in awe

[@antheaphilander55]

Love WayV, Especially TenWin. Please check out their dance lovely. Also do A.C.E Under Cover

[@Jil1807]

Oh my God!! Thank you SO much for this video! I really loved this comeback and thought it was absolutely amazing! I am so happy you reacted to it!

[@mimiamor7528]

Your reactions, Sir, sums up every fans reactions.

[@pagolac]

The transitions just elevate the level of power I’m getting from the song

[@gordana_194]

Why do I feel so proud when people love what NCT do?? Like??? Yes my bbys did that 🤘

[@khakichimera5084]

Omg I have been soo exited for this, this video was way too late. I looooooove this freaking song sooooo much.

[@teddybearjelly]

yas! i've waited for your reaction to this! so glad you appreciated it! 💚💚💚

[@kateyu1335]

You should DEFINITELY listen to A.C.E’s new comeback, UNDERCOVER!!!! It’s actual 🔥🔥

[@24cheriliney]

Yes the transitions are insane.. 🔥🔥🔥 Now that PD had discussed it, i realized how clever each transitions are .. havent realized them before,but now wow just brilliant 🔥🔥🔥 WAYV deserves the world.. ❤❤❤ its hard to please the chn mkt that y somehow the prod for Take Off was on another level ❤❤

[@enhypenxo]

Please react to A.C.E - UNDER COVER!!

[@BaileeWalsh]

I was so excited to see you did a video on this! I'm so obsessed with Take Off right now!! The video, the visuals, the choreography, the song! It's all amazing! They released a mini album with Take Off. And yes, it's their song. I recommend a video on A.C.E's Under Cover!

[@StrayLunatic]

Finally! I knew you would like the cinematography!!

[@DeeDee97]

When I first watched this music video I was actually SPEECHLESS!

[@Mee-cg5dj]

Been waiting for your reaction for a while and here you come!!! you tend to see things as same as my perspective and point out things I didn't notice, anyway, THANK YOU FOR DOING THIS REACTION!!

[@britannybinns8537]

I love WayV so much they are amazing and my baby Lucas improved so much❤️

[@aprilinaugust99]

PD, you're spoiling is with uploads 💜

[@yerinwonders6644]

Thank you so much for reacting to this!

[@kisa...]

i swear the amount of amazing transitions in this music video makes me go hdwqir every time because holy jesus do i love this

[@luvvvv124]

I love how after these 2 comebacks I know i could look forward to future cb's with the massive editing and clever videos they have.

[@JK-tw1in]

Thank you for your precious reaction. It is so good for us, NCTzen. 💚

[@unidentifiedspecies4592]

I'm so glad you enjoyed the mv as much as I did!

[@missjulia9445]

Hi, Pd! Its cool that you watched this awesome high technology music video but if you call your videos "the kulture study" please do some research in advance or afterwards otherwise you can jump to the wrong conclusion and mislead people. So there is no *chinese production or chinese team* who in any way participated in making this video. "TAKE OFF" was made by GDW which is Seoul-based creative content production agency (their other works are MIC DROP and NOT TODAY by BTS) and the main director of this video korean guy Oui Kim who is also the director of BOSS by NCT U. And of course i should mention that the video was filmed in Kiev, Ukraine and local ukrainian production team called FAMILY PRODUCTION ( very famous team who won 3 Cannes Lions this year) helped to create this masterpiece as well. So this work is a KOREAN and UKRAINIAN collab work. Maybe the music is CPOP but you can't tell that this music video is a chinese work. And yeah i know some chinese music videos and they are not good. Chinese production still sucks tbh. Korean and even Ukrainian (Russian) production are far more ahead far more creative, innovative, ambitious far more visually aesthetically pleasing and etc. Hope that this information helps you to understand and sorry for my english

[@yerikyun1384]

the whole mv is just beauty, i feel like i have to watch it in slow motion, hd, and in a cinema to fully take in this masterpiece

[@svanti8010]

I'm so happy that you love the MV, i was sooo excited for you to see it! I am happy that they are adapting to the chinese market and their MVs are nothing like SM's typical MV style.

[@withallstars]

Loved the reaction! By the way, Label V isn't collaborating with SM. SM created Label V, it's their chinese label subsidiary!

[@vrindasuresh4784]

I never noticed the transitions tbh. Thanks PD for making me aware of it!

[@ceruLeAn803]

If you are interested, this MV was filmed in Kiev, Ukraine. And Ukrainian team was in charge of making this video) so I’m very proud

[@hamano7728]

Good to know u like it and ur professional ideas inspired me for real, thanks for that and plz do more reaction for wayV 's mv in the future.

[@leonardogeorgete112]

On that note, I’d die if you did a study culture on Jolin Tsai’s videography...specially from her latest album Ugly Beauty

[@wildebloem3788]

SM has the best staffs. You can see their work on MVs. Always high quality

[@larabelfort6556]

I'm so happy you left the music play

[@izadevera1836]

2:45 PD seeing winwin is me when i fist saw him as well, btw pd his name is dong sicheng or winwin and he is the king of china

[@judy1519]

THANK YOU! LITERALLY MY REACTION

[@beatricegonzales8251]

Finally, someone who actually appreciates the craft and quality of every single detail in this music video! I LOVE WAYV AND I LOVE YOU THIS IS GREAT!

[@genesisgracegarcia]

I remember suju's don't don in their bridge. This MV has some of the best quality and effect love it.

[@EtchaSketch333]

A.C.E just came out with a new song and if nothing else, I really want to see your reaction to the visuals. XD

[@judy1519]

this was literally what i thought when i watched it plus i was blown away by ten but that's a whole other story

[@enhypenxo]

I love how you recognize Winwin through his charm... He is not promoting with NCT 127 right now bc of U.S Tour and apparently he is in WayV unit now to promote at China... Love your reviews always pd!