The Laforza Is an Ultra-Quirky Luxury SUV Failure

[@Noukz37]

Finally, Doug shows me a car I've actually never heard of

[@davidgouyaie8027]

Yep same here.

[@charlessong3870]

Ur gay

[@jdcaprani]

Same

[@ollijokinen1571]

@@charlessong3870 You big gay.

[@charlessong3870]

@@ollijokinen1571 ur lesbian gay

[@tayzonday]

Doug makes every car feel like a superhero for 30 minutes.

[@llccaaa]

Weird crossover

[@straightbusta2609]

Chocolate rain Man

[@Ca18detEnjoyer]

This is a pleasant surprise

[@BenWeinerRVA]

I hope you’re doing well

[@kenan_allaham]

29 minutes and 40 seconds*

[@jakeburg4225]

I just took Doug’s advice and headed on over to carsandbids and bought this laforza. It still smells like Doug.

[@kristijandimovski410]

@Heinous Anus username checks out

[@implodingbaby]

You can take dougs dna off a surface and clone him

[@WakanaGojo86]

The wheels look luxurious tho

[@mitto4504]

It still has that new Doug smell

[@neuideals588]

If Doug so much as farts In a car, it goes up in value 🤣

[@boosted5.050]

Lol I can imagine the salesman back then “every button you see in here, straight out of a Ferrari”

[@evm6177]

Oh they sure loved their tall lies back in the day, your dead right there honey!

[@IKhanNot]

This SUV is like the real life version of a vehicle out of Grand Theft Auto.

[@hackd6959]

Rancher from GTA San Andreas

[@steelisthemeal]

Very generic

[@bradford_shaun_murray]

4:59 the dreaded Interceptor!

[@MrHondablink]

Looks like an over sized Yugo with leather seats and a boost gauge. Especially from the back.

[@andrewb325]

Even the name sounds like GTA

[@jjunture]

“If you’ve ever wanted a La Forza…” Like, who knew there even was a La Forza, let alone ‘always wanted’ one? That being said, I want one now.

[@Karmy.]

I knew about it but forgot it existed

[@ThatCarGuy2]

They should add it into Forza

[@KrautHammer_S62]

I remember seeing these in DuPont registry when I was a tot. Surprised its actually pretty "nice." The few that have sold on BAT brought some interesting discussions and unlikely praise.

[@yankymate2314]

me

[@ThePiquedPigeon]

Agree. The buff design and splendid leather-and-wood-veneer interiors totally sold me.

[@dougsmith4425]

This Truck was WAAAY ahead of its time in 89. Cell phone controls on dash , built in radar detector, flush headlights , supercharged 5.0 motor and great , roomy interior. Nice !

[@johnjohnmcclane1818]

The phone, radar detector, and supercharger are all almost certainly aftermaket customizations.

[@theoneandonlyrustyshaklefo6256]

@@johnjohnmcclane1818 He literally said in the video the radar detector came from the factory.

[@johnjohnmcclane1818]

@@theoneandonlyrustyshaklefo6256 He also referred to the phone as a radio. He doesn't really know much about the nuts and bolts of the cars he reviews.

[@zakzwijn8410]

It looks like a giant 80's Fiat Panda from the outside. Never knew this one existed, and I thought I knew a thing or two about obscure cars. Learn something new every day :o

[@rizkyp]

Doug: this car is a failure Doug: Hey this car is for sale.

[@MrHootie249]

Guy has had many negative reviews of cars his website auctioned. Kudos Doug.

[@hakim91]

The is certainly a failure but it is probably rare.

[@theanticrust42]

When it comes to collecting, failures can add value. Think of things like misprint coins or merchandise with spelling errors. The failures usually get thrown away or not many are made to begin with, so they have a perk for someone who wants something unique. Just think with this car. You show up to pick up your enthusiast friend. He's like "What kind of Cherokee is this?" but bam, its some crazy Italian thing with a Ford engine. Kinda neat.

[@sushi777300]

Bad sellers are the rare exotic cars people want many years later

[@Petrolhead_Number_One]

Like a Fiat Uno on steroids.

[@Szarus123]

Uszanowanko xD

[@Spherz]

Fiat Dos

[@heitorantonini1641]

Not uno... Fiat Elba. Lol

[@victorfortunato]

@@heitorantonini1641 yes It looks like a Elba, or Duna weekend, headlight and taillights are the sale, handbrake, interior lights, etc etc

[@fortheloveofnoise]

More like a Jeep Cherokee and YUGO had a baby.

[@Vin80_]

Jeep, an American company: Litre. Laforza, an Italian company: Liter.

[@ProjectEurobeat]

Lol I remember too from the Cherokee video

[@fpalas]

Litre is British (European) spelling and Liter is American so that is why

[@Vin80_]

The Laforza is Italian and says Liter, the Jeep Cherokee's are American, yet they say Litre. It's a case of irony.

[@robertschnobert9090]

@@fpalas liter is also German haha 🌈

[@stanleymasterson1135]

Jeep is no longer American. The parent "Stellantis" is headquartered in the Netherlands now, therefore "litre". The LaForza, which I own a 1989 in mint condition, used an American engine, therefore "liter"

[@maxmallard4904]

Doug: Today, you will see Laforzas with Ferrari badging- Me: No Doug, we don’t see Laforzas.

[@RangodoRafa]

I´d guess the turning signals and rear lights are really like the Brazillian Fiat UNO from early 90s

[@JulianSauco]

This. Looks like a Fiat Uno SUV lol

[@CoronelSimba]

The front grill look like the brilliant Gurgel BR800 😅

[@ivannorberto7669]

É um uno grandão

[@bjthedjdutchdude1992]

Yeah and the rear wiper too. It looks like it came from a Lancia.

[@festol1]

Also the trunk lid and rear quarter windows is a almost the same saved proportions.

[@michelebicc6983]

In Italy someone refers to this as “the giant Fiat Uno”

[@Woody_RC]

My first car was a white 4 door Fiat Uno. This was the first thing a thought

[@MagnificentlyHighAlien]

Directly thought that it looks like a Fiat Uno on steroids

[@adamajluni7781]

So a fiat due

[@oskarikosola7676]

Came here for this comment :D

[@lorenzovigni1391]

Ci credi che io non l'avevo mai sentita nominare???

[@impactguns2]

This looks like a Grand theft auto version of something in the real world. 😂🥳

[@tristanajohnson]

Exactly what I thought!

[@kodayoku7383]

It kinda looks like the GTA SA Landstalker without the wood trim lol

[@brianandrewmccarthy4725]

@@kodayoku7383 uulluu7ul7lllllllllu by

[@quintessentialbachelor395]

That's what I was thinking

[@olofdaisler9121]

You're incompetent

[@charlestaylor8832]

I have share my LaForza story. I used to live near the plant they converted these to US spec. This was done by Cars & Concepts in the Detroit area. When they stopped importing them in the late 90’s the plant just stopped. Parked out back were 20 to 30 of them waiting for conversion or to be sold. They sat there at least 10 years. Then one day they were gone and the building became a statuary store. Ironically it had a lot of Italian looking statues.

[@MacGregor.]

Some went to Sid at smart auto whitmore Lk.

[@NytronX]

*Laforza Owner:* "But officer, the radar detector comes with the Laforza from the factory. It's not aftermarket." *Police officer:* "Sir, this isn't Forza. This isn't a game. Please step out of the vehicle."

[@samdajellybeenie14]

“But officer” “GET ON THE GROUND NOW”

[@OhPhuckYou]

Radar detectors are only illegal in two states, otherwise they wouldn't give a shit.

[@IvanKhryapov]

@@samdajellybeenie14 So anyway, the police officer started blasting

[@Kerogas_]

@@IvanKhryapov менты жизни не дают

[@DreadGaze]

You can se in google images that it is aftermarket, including the autometer gauges

[@Adam-ck7go]

Somebody shrunk Doug, and he's just standing next to normal Fiat Uno

[@Sergiovsousa]

And like a normal Fiat Uno it will be always breaking, except if will cost 100 times more to fix...

[@stevenr2463]

LOL!!!!

[@darklight6013]

@@Sergiovsousa never seen a Fiat Uno breaking in my Life... They are low Key Immortal and pretty famous for this.

[@justsam100]

@@darklight6013 yeah Fiat Uno and Fiat Panda are literally the italian equivalent of the Toyota Hilux.

[@prabie]

@@darklight6013 Meu Amigo, Fiat UNO was horrible and suffer lots of different problem, specially electric. Parabems do Chile

[@dminalba]

Looks like a Range Rover that has raided the FIAT parts bin

[@ericrojasvelez8891]

No its not....is a oversize yugo

[@kobra6660]

Basically modern maseratis today that you can tell where certain parts came from a fiat bin

[@force-yq8pp]

Ashtray from Maserati Khamsin! Not Fiat. Dash VDO ( Porsche Bmw etc) combo switch Lancia....not Fiat.

[@force-yq8pp]

@@kobra6660 Aston Martin from Ford, Land Rover from Buick, Layland, BMw, Ford, Porsche =Volkswagen Beatles, polo, golf, Jaguar from Ford, Audi, Seat, Skoda from VW, Lamborghini from Alfa and now WV/Audi, and I can continue with Japanese and or American cars....

[@skylark6167]

12 yards long, two lanes wide. 65 tonnes of a̶m̶e̶r̶i̶c̶a̶n̶ italian pride. Is this a Canyonero?

[@anthonyfalzon2100]

Unexplained fires are a matter for the courts Canyonero

[@lupodelupis3672]

I'm italian and you've made me laugh cause the comparison is perfect 😂😂😂😂 "Hyah! Canyonerooo Whoaah Canyoneroooo!! Whoha" 😆😆😆😆

[@aidantanny7230]

My friends said that about my Suburban lmao, they said "4 yards wide and seats 35"

[@MrBrno]

Cannoniere*

[@mattk252]

My man

[@LeMeBucallion]

Doug: The Laforza was an utter failure Also Doug: Good news this Laforza is now up for sale

[@send9]

Failure == more desirable

[@LeMeBucallion]

@@send9 I wish that was true for people as well, I would be really popular with women

[@TheNightrider88]

He didn't said that it's a bad car.

[@dukeaccent]

It looks like if the Fiat Panda could grow like the Hulk when it got angry

[@user-jk7yz3xs8z]

Not at all. Total bs

[@Lanciarules]

Fiat Uno

[@CheesusCrustus]

It's more like a Range Rover with down syndrome

[@johnjobber2219]

@@CheesusCrustus A Range Rover that has a family tree with no branches

[@Fiorano_AR]

Yes, Fiat Uno

[@patrickf2386]

It really was ahead of its time: 30 years ago, it already displayed panel gaps an average Tesla owner could only dream of in 2021.

[@billcoley4426]

Haha

[@carltonleboss]

Very good

[@pex_the_unalivedrunk6785]

Or Maserati panel gaps...

[@OhPhuckYou]

As a Ford owner, I'm kinda jealous of the panel gaps.

[@Christian-fd2ct]

Nevertheless less laforza have been built in 18 years than Tesla is building in a week. Nobody cares for panel gaps or stuff like that in a daily miler.

[@badbaddolemike]

Wow, I used to work with a guy in San Diego that drove one of these to work fairly regularly. Looked just like this one, same color.

[@JimmyMoultray]

Two things I haven't heard Doug mention in this video: It was said that during crash testing, the Laforza was so strong, it plowed THROUGH the crash barrier. So you know it was safe. (Honestly, the only reason my parents considered allowing me to get a car without airbags). And the other thing is that the Laforza was originally manufactured for the Italian Army, and thus the offroadability and other certain quirks that drew me in (the 32 foot turning circle is INCREDIBLE for a vehicle of this size) and the 18 gauge steel frame were made for actual military duty and thus meant to be durable. The Ford V8? Ugh. Better than the Italian alternatives, but still. And the electrics left something to be desired.. especially the window motors, which were a common failure point, and the windows in general went up and down verrrry slowly, until the motors eventually gave up the ghost.

[@force-yq8pp]

Well the Alfa Busso V 6 with theZF gearbox is very good indeed. The Ford V8 is much better then engines used by completion in the 80s and 90s. Range used a old Buick V8, Merc had only the old inline 6 cyl 3.0 at that time Toyota was not much better...etc..

[@mfslyphantom8811]

I don’t get it what is wrong with the Ford V8? What would have been a better choice from that time?

[@phrodendekia]

I would prefer a Deutz diesel

[@Madougatee]

Are you saying the turning circle is good? Seems pretty bad to me lol

[@joost5345]

Going through the crash barrier is actually not a sign of saftey - in fact it’s a sign of not being safe at all. You may have missed out on Newton’s laws in school but that means you will ne absorbing the shock yourself, rather than the crumple zone of the car…

[@seybertooth9282]

I'm European. I was an adult in the 1980's. Ive literally never heard of this car. Not even once. Awesome.

[@wondermaid6452]

I'm French, know a lot about cars but same i never heard of this thing before. Crazy !

[@karlbark]

(European too). - That's because they were almost only! sold in Italy 🇮🇹 and USA🇺🇸 -That's pretty amazing, huh?!? (But they never had a good production ability, apparently). (As far as volume goes).

[@giovannigarbarini]

Police forces in Italy used these a lot through the 2000s.

[@WARXion]

In Europe it was called Magnum, so it was marketed as an American style SUV while in America it was marketed as an Italian style car... What a stupid stunt.

[@nessuno5403]

@@WARXion it was clever, but the product and clients weren't fully ready

[@dom4591]

The emblem being an "L" says so much lol

[@walker5304]

Like Lexus?

[@matejmatej3554]

Hehehehe that crossed my mind to 😜😋👍🤪🇸🇮

[@texasBMXer]

"It was looking kinda dumb with a finger and a thumb in the shape of an "L" on it's headrest."

[@lincolnlu9869]

@@texasBMXer your comment is too good to be hidden deep in the recesses here.

[@timrobbins2519]

Fun fact...in early 1990's in Brighton Michigan my buddy's dad worked in a shop with these. It was the first time I'd ever hear of these or seen them until now. I'm unclear of what this small factory/shop was doing with these vehicles but there were new engines everywhere.

[@MacGregor.]

Yep car's and concept's

[@nobodysbusiness87]

It looks like a kids drawing of an old grand Cherokee.

[@leangaming6967]

With the front of a 2000's range rover

[@phillyspitta8147]

With the old Cherokee shifter too

[@JosephDawson1986]

kind of reminds me of a mid 90's model Acura SLX

[@IchWillNicht0119]

@@JosephDawson1986 Right on! To me, it gives vibes of 2nd gen Isuzu Trooper (aka the SLX) and the 2nd gen Nissan Pathfinder. Which is kind of a compliment to the LaForza given it was designed well before those two ever left the factory.

[@matejmatej3554]

Was thinking like you 👍👍🇸🇮😜

[@DangItshere]

"the front is too generic" The WHOLE car looks like a generic 3d Asset Doug

[@Szujhinzu]

This

[@db4z09]

Looks like a generic video game suv

[@Hype679]

@@db4z09 Cars in GTA San Andreas looked better than this.

[@corystephens7787]

Doug is a potato....

[@ClaudioMichel]

@@Hype679 Oh no they didn't: gta.fandom.com/wiki/Huntley

[@CJDiecast]

It looks like when a ZJ Jeep Grand Cherokee and Isuzu Rodeo have a child.

[@deepblue2968]

If this vehicle were in a movie, it would be called “Something Borrowed.”

[@JasonLeder]

Once I realized that the rear tires weren't centered in the wheel wells, I couldn't stop staring. That is some serious amateur-hour engineering.

[@ShaiyanHossain]

Its a niche italian car, engineering wasn't a priority

[@tomgarcin]

Thanks, now that's all I can see.

[@laurentt7579]

I noticed it from the beginning of the video and it annoyed me sooo much I fast forwarded the parts where it was visible... :D

[@goodmorning8172]

That's the first thing I noticed and came directly to the comments to see if anyone did too.

[@nobiggeridiot]

This happens on a few vehicles that use radius arm style rear suspension with more than average travel.

[@nekto34]

I don't wanna see McLarens, I don't wanna see Bugattis. I wanna see cars like this. Fabulous! Amazing!

[@jesusserrano8769]

Well i would really want Him to review the bugatti atlantic someday

[@VidweII]

@@jesusserrano8769 Who, Jesus?

[@jesusserrano8769]

@@VidweII yeah i mean its almost impossible but dough channel its growing

[@VidweII]

@@jesusserrano8769 was a joke bro, cuz you capitalized "him."

[@IHeartMyLada]

Yeah, I wanna see him doing reviews on more Socialist cars after the Trabant and the Volga. There are a handful of Ladas and in the States. But I'd also love to see him driving an old 2 stroke Wartburg or one of those rear engined Skodas.

[@ShayminPunk64]

Before he went inside I honestly laughed about the fact that he called this a luxury suv.

[@reformedgarbage5415]

Same! I was thinking that was the most hideous monstrosity I've ever seen... but man that interior (for the most part) is gorgeous.

[@Numbahz]

Before this reply I figured no one would say something so arrogant.. This is a fairly well known suv if you worked in the car audio industry in the 80s or 90s for sure haha

[@ShayminPunk64]

@@Numbahz I was born in the early 90s. My knowledge of cars from back then is mostly what my family had.

[@Johnny2Feathers]

Definitely nicer than others from the same era

[@anasevi9456]

@@reformedgarbage5415 " hideous monstrosity I've ever seen." i would have called it monstrously boring, but no way does it have enough character to actually offend imho. A couple who were friends of my parents actually had one of these, a La Forza. I as a 11 asked them if it was a Ferrari, They laughed and basically said what Doug did. Have to respect people who didn't BS before the internet era.

[@roberthamzey845]

Just came across your review Doug. We were the San Diego Dealer for Laforza at Brian’s Classic Auto on Miramar rd. They were unique for their time. Brought Escondido California without a drivetrain where the were fitted with the Ford 5 liter V-8 Our service department went through the Units as there were many electrical glitches, and other issues so we stopped selling them. We were the classic car dealership with a full Diner in the showroom

[@fosfozol]

Doug's success has always been this wild animal documentary atmosphere. Analyzing cars as unique species. The beige shots and the sounds of birds confirm this.

[@list3058]

Okay, Karen.

[@ut2k4wikichici]

@@list3058 cringe

[@SumUnicus]

Doug Attenborough

[@gordoeinstein]

If I bought this Laforza, I would first drive it through the snow while pulling a horse trailer and then I would park my Laforza so I could go "watch a fountain"; all the while repeating, "Laforza offers the power of a heavyweight champion with the agility of a dancer. No other automobile has faced a diverse a group of conflicting needs, and answered them all."

[@quentinwooten30]

From speed tail to this. And no let off in enthusiasm. That's why we love Doug

[@Castillos-hinchablesOrg]

Dear Dug, I was born in Torino and raised there in the 80s and I remember very well this vehiche on the road every day for the few peple who could afford it. This was a suv made in Italy (high costs) called Magnum with manual transmission and big petrol engine. It was called the Italian Hummer, again assembled integrally in Italy using 80-90% of pieces from Fiat standard cars. It was the suv used by Italian police nationwide during years. The project was intentionally taken a Fiat Uno 1983 model (car of the year 1984) with fire 1.0 ltr petrol engine, made a lot bigger. Design by Pininfarina of course, again from Grugliasco (Torino). Probably an early experiment on sharing costs across production platforms. The most interesting aspect of all is that the Magnum was assembled in country (not workable today) and using a petrol engine (never done before on such big vehicles in Italy for mass market - LM001/LM002 for niche market). A vehicle who certainly had its heydays (over 10 years production) and appreciated by private owners and police forces. Magum was impressive. La Forza (The Power) together with automatic transmission was the passport for entering the american market. Unfortunately the product was inappropriate for the north american market because out of standards and for the competitors at the time.

[@kasparsgrinbergs6001]

laforza was the exclusive car manufacturer... the direct competitor was the Lamborghini LM002. mercedes, landrover, etc., they were ordinary cars for ordinary people. in the suv world, the only suvs that made sense in Europe were Laforza and Lamborghini. The USA pioneered SUVs, beautiful, powerful cars, but no exotic brands.

[@markyamaguchi9571]

Why doesn't he said pininfarina design it has the pininfarina badge 🧐

[@kasparsgrinbergs6001]

@@markyamaguchi9571 because it's a pininfarina design...a sports suv

[@markyamaguchi9571]

@@kasparsgrinbergs6001 I don't understand what you mean? I wish Doug would have mentioned that this laforza SUV was design by the same company who design Ferraris. ( Pininfarina )

[@kasparsgrinbergs6001]

@@markyamaguchi9571 e Exactly! Pinifarina have designed Ferrari, la forza and other cars...

[@CarGuy32]

Interesting Laforza quirk you might like: the door handles are shared with the Delta Integrale.

[@gianfavero]

The hour clock as well

[@TheJohnboyhunter]

It makes sense since Lancia was owned by Fiat for decades.

[@loui84]

This Blaupunkt Radio is such a sweet gem for every 80's car. Old school look with modern tech inside. I have it too in my BMW E30 and love it!

[@Frank7681]

Yes very good idea. I heard Blaupunkt also intend to make a new version of the Frankfurt RCM 82 just like the SQR 46.

[@marekjirousek9186]

Yeah I had it in my old Škoda Felicia, really strange to see it in this weird "Iveco" SUV sold in the US

[@karlbark]

Yes! I loooved the Blaupunkt in my dad's company car 😎 😃

[@karlbark]

(BMW)

[@jeremywilliams5107]

Really looks like a FIAT Uno that someone has attached to a high pressure line and inflated

[@provostkhot]

Nah man, look up "Wartburg". ;)

[@bulletproofrider8352]

Or installed a rough country lift lol

[@mattcook3801]

It really does scream Fiat.

[@GunsNGames1]

If the Uno was a crossover of the early 1990s.

[@xZeiZeix]

Rear hatch is almost 1:1 from Fiat Uno, except slight horizontal grease under window. Same for the front door from A-pilar, window frame. Bigger of course. Rear lights resembles Uno lights, but their are not.

[@alfsporturbo]

One of the best Doug reviews for Doug fans I have seen in awhile. So quirky yet so so great. 100% had me glued and laughing with sheer enjoyment through the whole video. Thanks Doug and thanks Laforza for bringing the material.

[@Mr.M5]

Doug is the type of guy to skip an ad when it ends.

[@rolutarboi1306]

"Doug is the type of guy" the best comment 😂😂

[@Lathlaer]

Doug: wants to promote Laforza sale on his auction site Also Doug: puts title "Laforza is an SUV Failure"

[@ZGryphon]

Lots of cars that failed initially become collectible later on, often at least in part _because_ they failed when new.

[@NickSiekierski]

@@ZGryphon 1980s: "spectacular failure" 2020s: "quirky, ahead of its time, rare"

[@kaisersoymilk6912]

Funny how in America this car has an "Italian-sounding" name while while in Italy it's called the Rayton-Fissore Magnum, called just Magnum by most people.

[@нацияинтернационал]

Yes he is gets a money on reclaiming this.

[@MMM18092]

He also said the design was luxurious. His sole reservation, when looking at possibly the ugliest SUV known to mankind, is that the front is a bit generic.

[@sharkuel]

Just park this big boy next to a fiat uno, and you have recreated the "don't speak with me or my son ever again" meme.

[@leogen8879]

Doug needs to review a Fiat Uno. The world needs it!

[@InfiniteForces]

If doug is curious to see where did they borrow the lights at 16:55,tell him it's from a Fiat Uno.

[@alessioave5623]

@@InfiniteForces it is not. Those are specifically made for the US version. The magnum tail lights in Europe were from a Citroen BX with a bottom part added. Fiat uno tail lights are much smaller and completely different. It's like to state that the Range Rover classic was a mini clubman on steroids.

[@freedun4961]

The taillights are custom but based on the original design from the Citroen BX. My theory is that Citroen most certainly had DOT-compliant designs on hand as they were certifying the BX for sale in the US at the time, perhaps LaForza was able to reuse their assembly with minor changes. Headlights are straight from the Audi 4000 but the turn signals are also custom.

[@jennydonne8946]

Tail lights are fiat uno mk1

[@aleksblackburn9406]

Kinda look like they're from an early 90's Rover 400

[@GavinByrneLand]

Fiat Uno mk1 taillights, no modifications

[@kleemann2068]

You are absolutely right the first LaForza Magnum variant had headlights from an Audi 80 B2 (Audi 4000 US market) and rear lights from a Citroen BX. The second variant had the headlights from the Iveco TurboDaily 1990. It should be noted that there were two variants of the rear lights. The first variant had the upper row divided into yellow and white. And I already mentioned the second variant from BX.

[@headers12]

It’s rare finding a car I never knew existed. But Laforza is that one, it’s always great to learn about them.

[@22rascal44]

As a 3X former LaForza owner..I think the bullet-proofing needs mentioning! They advertised them as a PSV or personal security vehicle. I’m not sure if this was an option or standard equipment, but LaForzas were equipped with bullet proof material in the windshield and door panels resulting in the substantial curb weight. An old video advertisement features them shooting one to prove that it stops a 9mm. We had our windshield replaced once and due to the armored material in it, the technician said it was the heaviest piece of glass he’s ever installed. It was a great car to own, very unique and fun for light off-roading, however parts were so hard to get I had to buy an entire parts car to keep mine going.

[@KbaltRX]

The rare automotive misfits like this one, are always interesting when they are presented in a Doug review. Yes they are useless and cheap, but when they are unknown brands to many, they do have a mystery about them. You want to know more about the level of failure and quirkiness, what still works on them and what not and perhaps what parts on them are donor parts from other cars. Ugliness, rarity and quirkiness in a car, are always intriguing elements when presented and analyzed by the one and only Doug DeMuro..

[@mohdhamo]

I owned 2 Laforzas back in 1992, and frankly speaking it's very Durable and I BET if any other SUV has same powerful 4WD,,, I have tried the LAFORZA 4WD in the toughest Deserts in Jordan Wadi Rum and in Saudi Arabia and the performance was stunning.

[@AaronGottaHelmetCam]

"A lot of LaForza you see driving around have Ferrari badges..." Uh, Doug, how many LaForzas are you seeing driving around regularly?

[@johsch36]

It is very true. Almost every LaForza I have seen does in fact, have Ferrari badges on them. There are a couple here in Phoenix.

[@624radicalham]

More than a couple of them in Florida and he's right, some do have the Ferrari badges added as a (far fetched) nod to the Italian heritage

[@carsmartsmedia2324]

Yes, some do. Not badges per se, but decals. It's because of the Pininfarina connection.

[@azeez8399]

The styling on this is decent, even by today's standards. Honestly my biggest concern would be parts and service cost.

[@bolt5564]

At least it shares its engine and transmission with Ford models, that should help with parts availability for the powertrain.

[@aaron-fauth]

@@bolt5564 cost tho is a factor

[@mntsam1930]

Nah, it looks like a generic suv you’d see in gta or something

[@maconp1119]

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHA. JUNK.

[@GunsNGames1]

I hope this is sarcasm.

[@Rocketman1583]

This reminds me an awful lot of a fiat uno

[@huracan360]

but on steroids

[@glock4455]

The taillights are literally from the uno

[@josejacobo]

@@glock4455 Yes they are. Uno was my first car ever and that was my very first thought

[@A320Pilots]

@@glock4455 Nope, theyre from the citroen BX

[@NoName-tz5ji]

I owned an 85 uno and trust me that is no uno

[@balcos2]

"Bravo" Doug, for having found this "pearl" from the past. In Italy we remember this model (the "RF Magnum"), sold here during the eighties. Very very rare today on the streets. Never known it was renamed in the USA. Thanks Doug.

[@mihaialexandrupetre6736]

This... looks like the GTA equivalent of the Range Rover of the time.

[@ericcarabetta1161]

It's not often Doug reviews a car that I have legitimately never heard of.

[@erikroest]

Same here :-)

[@emtee40]

That thing is clean. I do not comprehend buying a car and hardly driving it, but I appreciate the people that do.

[@MeatPopsycle]

I love the "Deposito a Domicilio" wood screws used to hold in the various wood panels around instrumentation, such as @9:01 and @9:31.....

[@DanHughesNC]

That Yugo body styling was a brave move.

[@rolux4853]

Nah not a Yugo, but it’s real father: the Fiat Uno!

[@kli-kli]

@@rolux4853 Yugo and Fiat Uno are brothers of different mothers. Zastava (Yugoslavia) was producing cars under Fiat license since 1950ties

[@geoffmoore1828]

LOL

[@thelmalouise84]

I remember when I was a kid the Italian riot police using this Laforza. I really like it back then. If it looks big in America, try to imaging how enormous it was when compared with the Europeans cars in the 80.

[@TheThomSirveaux]

Back in the mid 90s, I was in a "home school coop" with a bunch of other families, hosted at a woman's mansion in the nicer part of town. Her husband was in Tech, and apparently bought her anything she wanted, which included a Red with tan leather LaForza. Oh, boy, did she drive that thing like a bat out of hell. I still remember the two or three field trips she drove a group of us, and we were all white knuckling in the back seat. Definitely had the radar detector add-on, too ;P

[@bicyclist2]

I saw a nice one of these Laforza's in red in person back in the 80's when I was a teen. It was in our next door neighbors driveway. At first glance I thought it might be a Ford. I don't care if people don't like it, or if it failed, I like it. It's so great to see Doug finally reviewing one. If I had the money I would buy one. Thank you.

[@mathc1769]

i actually legit really like these but i drive an Abarth so i’m bad at making reasonable car choices

[@okiali6381]

From the outside looks like a jacked/grown up Yugo. Inside a Maserati.

[@bluruckuscrx8124]

No it doesn't

[@Real_MisterSir]

which is perfectly balanced, as all things should be

[@anasnasir9424]

Fiat uno/ Yugo-ish... interior is exactly how you expect an 80s Italian luxury car to be.

[@bluruckuscrx8124]

@@anasnasir9424 I don't see any Yugo resemblance whatsoever, my neighbor owns a Yugo and I've been on it many times and I don't see any resemblance whatsoever

[@anasnasir9424]

@@bluruckuscrx8124 well that's your opinion, mine is the other way...😂😛 Although it resembles more with fiat uno.

[@johannesgahara]

In a true James May fashion, this should called The Theforza

[@irregulargorilla8217]

At that point, call it the *TheForce*

[@mosesdeakman-cedeno5514]

Doug for 25 minutes: *meh* Doug after he takes 1 breath of that Italian leather: "This HAS IT"

[@MPSoup]

Wow Man! This is incredible! I was talking to my friend about a Ferrari Engine SUV that was on sale here in Tampa FL, like 10 years ago, they wanted $7000 for it back then! But once again you cleared my doubts about this vehicle. Thanks again for another great video fro you I missed … you have so much gold content!!! My friend has a Chrysler Aspen, he asked me to ask you if you could give a review to that quirky SUV? Happy New 2022! God Bless!

[@jackbower8671]

The Aspen is just a Durango tho

[@danieljryba]

If it's built on a commercial truck chassis (from IVECO), then the 79" makes sense. Any wider than that and it pushes your truck up into the next class.

[@naufalabyani6314]

And rough drive too i think because the truck chassis usually more rigid.

[@alessandrorona6205]

Laforza means literally ''the force'' 1980's Laforza customer on collection day: ''So that's my car. I looked forward for this moment so much. Thank you.'' 1980's Laforza salesman on collection day: ''May the force be with you.'' Anyway, the line was inspired from the F.I.A.T. Uno, a small econo-box made in the 80's and 90's, it looks like a very big Uno on steroids. The Front headlight are from a Lancia Trevi and the tailights are from Citroen BX.

[@RS-fz4ps]

Thanks for answering the taillight conundrum!

[@jamiespinks3657]

Doug: "The LaForza also used a Ford V8 engine which wasn't really in keeping with its Italian heritage." De Tomaso: "Am I a joke to you?"

[@alessioave5623]

Well, Detomaso, Isorivolta, italmeccanica , Qvale, Bizzarrini, Fornasari, Monteverdi ( swiss Italian, build by Fissore in Italy ) etc...

[@chucku00]

Meh, Alessandro De Tomaso was an Argentinian who built vehicles in Italy with engines from all over the world (US, UK, Japan, and Italy only for Maserati and Moto Guzzi).

[@BITTYBOY121]

Looks just like a scaled up 1989 Fiat Uno 5 door !... only with taller suspension and bigger wheels !

[@lupodelupis3672]

Do you imagine if it was a scaled up 1987 Fiat Duna 😱😱😱 Here in Italy is considered the ugliest car ever made and it was really an abomination 😂😂😂

[@BITTYBOY121]

@@lupodelupis3672 Very interesting 👍I've never seen a Fiat Duna before... 😲😲 It looks like an Uno with a boot added onto it !.... The Uno was a 3 or 5 door hatchback... this Duna thing was a 2 or 4 door saloon 😂

[@hrgiyzueghe]

@@lupodelupis3672 There's a white Duna near my house with racing blue-red stripes on it, looks really cool, it's kind of a joke by a nearby mechanic who owns it. It became quite rare nowadays.

[@MrBrno]

@@hrgiyzueghe They're still SO common here in Argentina and Brazil, they're literally everywhere in all kinds of shapes.

[@sameerramdeen477]

They should’ve made a car and named it the “LaForza Horizon.” That would’ve made them kick off

[@Keith_8]

would the Track Edition called LaForza Motorsport?

[@acertainshape]

Fort-za

[@matthewkeith8605]

Yes, they need to include this with the next Forza, if only for the name alone. If they can have Peel microcars and Robin Reliants they can sure as hell put this in.

[@aidanneill9940]

Hahahah

[@aidanneill9940]

@@Keith_8 Lol

[@adrianp346915]

The front end is horrible, it looks like a cheap van. However, the rest of the car is amazing for the time, especially outstanding its interior

[@unloveableandre]

Look for Fiat Uno, first generation and be surprised

[@phillyspitta8147]

The front is extra extra horrible lol 😆 it’s like a damn mini fridge wit plush interior I take tho lol 😆

[@samdajellybeenie14]

And the wheels are terrible too. They look like something you’d buy at an Autozone to replace the hubcaps that flew off your clapped out 90s Chrysler Town and Country.

[@ForrestIandola]

Reminds me of the Mazda MPV

[@Real_MisterSir]

I like the front end, it has its charm and I appreciate that they didn't do some whacky grill design or front facia that has to stand out. Just a subtle badge on the hood, on a car that is built to be a durable SUV not a show off vehicle.

[@chottobaka3878]

The fact that the Laforza started life as an Italian military vehicle might explain the rough ride. Other than Lamborghini LM002, probably the most distinctive vehicle of its time. Great review.

[@Madhouse_Media]

18-20 years ago the local salvage yard had one of these sitting behind their office. It was one of the owners personal projects. He said "engine runs perfectly. Everything else...well...needs attention." I forgot how huge these things are.

[@norbertdentressangle4459]

I had a Rayton Fissore Magnum and I can confirm that they did indeed come with a manual transmission in Europe, coupled to an Iveco turbo diesel engine. Mine had different tail light units to this one - I reckon they just fitted whatever they happened to have on the shelf at the time.

[@thatweirdguy_ben]

I read the title as: "The LaFerrari is an ultra-quirky luxury SUV failure"

[@diablo010T]

lol

[@Nar01]

Laforza sounds like a LaFerrari that Forza would create if they didn’t hold licensing to use Ferrari models

[@jj_cars99]

Lol

[@Gnomosfortheoffice]

Well, the LaFerrari does fail at being an ultra-quirky luxury SUV

[@joriuschuwa]

That sounds like a YTP title lol

[@NelsonInk]

Laforza: Why is this guy reminding the world of how we failed? Geo: It'll be ok.

[@vuyochissico6774]

Underrated.

[@jaronbascom5258]

Hero. Also Geo: First Time?

[@ryanolson4309]

All new at time maker 4:24. Doug Demuro introduces the death board. From the 1980s... Never mind all that. Keep up the good work Doug.

[@timotheus2003]

Maserati does awful panel gaps...Laforza: hold my cappuccino.

[@kobra6660]

Nice to know maserati can hide the fiat interior better than this and why indont want to buy a maserati

[@karlbark]

😄😁😂 Good one ! 👍

[@kobra6660]

@@yungboicontigo9278 that's why indont want one

[@AdamG1983]

Designer: "The Fiat Laforza" Manager: "It's not a Fiat" Designer: "It's like 50% Fi-" Manager: "DID I STUTTER?!" Designer: "OK. It's the Laforza"

[@ARIES6181]

It´s the LaFiat

[@thatpersonsmusic]

These replies are horrible

[@yb__ty]

@WANT S[Е]Х - check my vidео ! stfu

[@mangotail6808]

Well the rear does look like a oldschool Fiat Panda

[@bwofficial1776]

@@yb__ty Be a real shame if we all reported it.

[@happilyham6769]

The thing I can't stand about this vehicle is how the rear wheels aren't centered in the wheel arch.

[@SonOfAHerbert]

Dammit why’d you have to point that out

[@rxtuninginc8444]

I couldn't stop staring at that either. Noticed right away that the rear tire is more towards the front of the car and it annoys me lol

[@birdrustler]

Nothing is centered. It's like a nightmare vehicle for people with OCD.

[@adamwnt]

Wow I’ve been living in Italy since 1993 and I totally forgot about this car. I used to see it only as Police and Carabinieri cars, yet back in a day such cars including Range Rovers were a very rare sight, but this one was literally nonexistant apart from the cops and it wasn’t a bad car at all, probably just too big and too niche for the time and for the Italian towns and cities.

[@Harper210]

Looks like a yugo and a Lancia Delta had an SUV child, and named it after a Forza clone I would see on the google play store

[@bluruckuscrx8124]

I dosent resemble the Zastava Jugo or the Lancia Delta whatsoever, it's just a big Fiat Uno

[@Countrysideboy247]

More of a 90s fiat panda and a Jeep grand cherokee had a sexy night !

[@bulletproofrider8352]

@@Countrysideboy247 too bad the child born premature, autistic and with microcephaly.

[@Xktree72]

Looks like the unintended result of a Yugo and a Grand Cherokee having a one night stand...

[@ring_row]

i think the front lights are from an iveco truck from the 90s, while the rear are similiar to the ones on the FIAT Uno

[@sathiamitthranr7767]

This SUV looks just like silhouette in the animation apperaring in Doug Demuro at the start of the video

[@PrinceaIIy]

yeah, although the one in the intro is a land rover

[@brandonvo9727]

Doug: “if you’ve ever wanted a laforza, then head to cars and bids!” Me: I haven’t even heard of this thing.

[@JL-sm6cg]

I recall getting a magazine of some kind in 1988 or 89 with this in it. Was rather impressed by it then.

[@brandonvo9727]

@@JL-sm6cg lol I was born in 2005

[@FifalianaFR]

@@brandonvo9727 lol

[@MrJMS814]

When the owner told you he "refreshed" the radio, he should've mentioned that it's a brand new Blaupunkt Bremen SQR 46 DAB designed to look just like the old one but instead of a cassette player it has a USB port and SD card slot in its place under the flap. Plus Bluetooth, Satellite radio, etc... ....On second though, maybe it's good nobody mentioned it because they might sell out and I haven't got one yet.

[@a.b.coating]

That sounds amazing

[@LouisSubearth]

@@yungboicontigo9278 Digital Audio Broadcast. It's basically Digital FM radio in Europe

[@KittRembo]

Oh that’s cool! Any idea what that black nub is on the back tailgate above the license plate? It looks like a backup camera lol

[@GunsNGames1]

This would be a good SUV if it wasn't a bigger Fiat Uno.

[@MaxArg1988]

giant one.

[@Gorecatto]

@freepieanchipsgarage its extremely similar in shape , many switches are shared , the rear end is extremely similar , the tailights could be from an uno , but im unsure Its like looking at the old chevy caprice police car and the Crown vic police car. Many people probly thought they were the same car

[@JD-eo7dr]

Don't forget it's got a supercharged V8 ford motor not really a Uno it does look like one though

[@GunsNGames1]

@freepieanchipsgarage I'm talking about how similar it looks in shape, hell, it even has tail lights that are extremely similar to Fiat Uno's tail lights. If the Fiat Uno was made a crossover in that era, it would look exactly like this SUV.

[@GunsNGames1]

@freepieanchipsgarage no one is discussing shit to begin with. All I pointed out is how similar in appearance this SUV is to the Fiat Uno. Your "detailed automotive knowledge" won't do shit to change this fact. Take your edgelord energy back to reddit.

[@SUPRAMIKE18]

It's like a range rover poorly translated over the phone in Italian.

[@billybob-zw6gq]

Doug be like: THIS

[@pielord177]

Thhhhhhhiiiiiiiiiiisssssssssssss

[@ryanpanizzoli9850]

THiiiiissss@assssss

[@SirBroccolingtonIII]

"THISSSS is a vault. It is used by hundreds of banks across the world for storing various valuable items, such as gold, and today I'm going to crack it. First, I'm going to show you all it's safe deposit boxes, and then I'm gonna take one out on the road and run."

[@AntonyFantano]

That’s pretty spot on

[@AntonyFantano]

@@SirBroccolingtonIII you had that planned lmaoo

[@ImInLoveWithBulla]

“A lot of Laforzas you see driving around now...” I can attest. The nine Laforzas on my street all have Ferrari badges on them.

[@bradford_shaun_murray]

21:49 great car to go see a fountain as well.

[@ms_enj]

I’m guessing “Rayton Fissore Magnum” is Italian for “parts bin special” or possibly “inconsistent panel gaps.”

[@rickevans3674]

The switch gear is SPAL (Italian OEM parts manufacturer) and the gauges are VDO (German OEM parts manufacturer). My dad's 1984 Merc 300SD had VDO gauges.

[@2cats1guy]

Missed opportunity to say, “ and now it’s time to give the Laforza a Doug scorza”

[@Nick-Matchem]

Lol this is quite clever

[@MrSteveo114]

It really isn’t though

[@Silverbulletzx3]

Another quirk: Looks exactly like the cars I drew when I was 6 years old

[@olofdaisler9121]

Bs

[@Ecuador006]

😄

[@Colaholiker]

The row of colorful indicator lights on the gauge cluster reminds me of what a typical IVECO truck would have had by that time. So maybe it's not just the chassis. ;-)

[@enterBJ40]

As a former of two IVECO trucks owner I agree.

[@spavliskojr]

I love how the front end has the classic default cold war era grille and headlight pattern