The Most Insane Album Rollouts Ever

[@onlysmallbites]

ummm, nathan zed already did this video :/

[@DaryllJosephHUgpo]

was bout to say lmao

[@redbird6]

what's your intro song?

[@staplesinc.9111]

Can you do Lets Start Here from yachty in 60 secs?

[@jiftx0]

Also nice slowed version of One Beer by MF Doom

[@jiftx0]

For the second song

[@p5yk4president]

this frank ocean album rollout weve been in for like 23 years now is definitely the best one

[@quanito9074]

Its been 7 years of torture 😭

[@SmilinKnight]

Fr fr

[@FakeAdirTV]

Man i love frank ocean

[@aidenfrederic6409]

facts

[@JALC-x]

I'm calling it now his next album is gonna be hot garbage, that's the way these things go

[@sleep6837]

After Hours, AstroWorld and Because the Internet are three of my favorites. I know Nathan Zed talked about this, but creating a whole world for your listeners is an amazing way to promote an album. It elevates the music in a huge way

[@gabehere]

I find it funny how arguably the single BEST example is almost never mentioned: the rollout for Trench by twenty one pilots was absolutely undefeatable

[@wardo5677]

​@@gabehere yeah but 21 pilots 😭

[@greasy6508]

@@gabehere 💀💀💀

[@nutterinherbutter5080]

​@@gabehere no

[@glasstablegcrls]

kiss land and planet her r my fav au albums

[@TheThirdPew]

was not expecting to see my name here lmaoo. great vid man

[@onlysmallbites]

thank you for your blessing, with this I’ll be unstoppable~ ✌️

[@iamarchibald]

How has no one other than bites discovered his comment yet 😭

[@AugustRx]

​@@iamarchibaldhe's just a small time tik toker

[@iamarchibald]

@@AugustRx man it's Nathan zed he's literally mentioned in the video

[@AugustRx]

@@iamarchibald bigbytes being the bigger man as always and shouting out young passionate fans as always

[@carolyns4519]

Boards of Canada's rollout for Tomorrow's Harvest was INSANE. They made a huge ARG, with the answers in record stores all across the world, and the clues were hidden in Adult Swim bumpers and NPR announcements. An insane amount of planning and cooperation had to be done just for it to exist.

[@PSpencer]

I still remember that one guy posting on the boards of canada subreddit "hey uhh so I got this weird record called ------ / XXXXXX / ------ / ------ / ------" and everyone thought the guy was bullshitting until he played it and everyone lost their minds

[@dopey473]

Oh yeah Nine Inch Nails did that too, cook shit

[@superevilvillain]

didn't even mention carti, he's mastered the art of doing the most painful rollouts imaginable

[@SteeZy644]

Still waiting for Narcissist…any day now

[@qynzeljones]

@@SteeZy644 it isn’t called narcissist anymore

[@dagt.03]

@@SteeZy644seems like the rollout starting fr now

[@Vesorofficial]

Frank ocean:

[@XANAX-Pilled]

Nine Inch Nails: Year Zero..LONG arg, before the term existed.: including flash drives hidden in venue bathrooms, irl murals, dozens of websites, noises that created pictures when seen through a spectrograph, stencils for real world graffiti ,phone numbers to call, codes hidden on T-shirts, plants on NIN fan sites, members of said sites being listed as "dead" and "captured" on one YZ site, winners being driven up a mountain in blacked out busses, and more. That's IT.

[@thetoe9277]

Was gonna comment about it

[@thetoe9277]

Was gonna comment about it

[@TotallyURGrandpa]

Whole Lotta Red's rollout will always hold a special place in my heart. It was the first time I was stalking forums every day looking for new info or leaks. Honorable mention to Eternal Atake too.

[@superevilvillain]

fr like early on it felt super niche and obscure, in leak forums and looking through finstas, real cult following type shit

[@fantasythinkerfan]

Surprised you didn't mention Tyler's Call Me If You Get Lost. I feel like the rollout and general aesthetic of the album was much more involved than Igor (which I also loved).

[@argotsambience]

like the brown sugar salmon skit? that was gold

[@unhelpfulrevelations7989]

yeah this is probably the best one of the 2020s so far

[@jimmyjoejohnson6230]

In 2021, Jeff Rosenstock announced on April Fools' Day that he would release a new album called SKA DREAM (a ska version of his previous album NO DREAM). A lot of us thought it was just a joke for obvious reasons, but then he proceeded to release the album on 4/20 and now I can't decide which of the two albums to listen to half the time. Thanks Jeff!

[@justingreen575]

Both are fire but I actually find myself returning to ska dream more for the sheer nostalgia factor if nothing else. Both albums 10/10 tho

[@angel_of_rust]

haha weed number

[@audreyrasmussen540]

2:15 the fun thing about the Levels Of Concern website-game was that it was basically a "album rollout rollout" party. For the most part, it had nothing to do with Scaled and Icy, until a video on the USB drives sent to those who got to the final code in time (not me) had hidden text that translated to "Clancy Is Dead", an anagram of "Scaled and Icy". The whole thing was an experience. I still remember seeing Clique Twitter struggle on Code 19 (the music sheet "hip alfresco" one) for more than an hour, when it took me a brief glance for me to realize "oh it's solfege cipher".

[@lemonblossom.]

I think the rollout might be my favorite part of album releases. Nowadays there's not much effort put into pre-promotions, but when an artist goes all out, follows a concept, there's promo with trucks, mysterious outdoors, it definitely makes me more hyped. i wish we could go back to this instead of random tiktok challenges and no effort from record labels :[

[@benardman2665]

The death grips No Love Deep Web rollout is one of my favs.

[@epaloaloe2504]

same

[@SmilinKnight]

2:45 The "I can't be out here moppin' up Wendy's" reference is actually hilarious

[@benardman2665]

Injury reverse self titled was an awesome roll out. The sit down with a bunch of college students listening threw the first time in one take. Pretty great

[@JONNYTUBSTER]

Syro blimp in the thumbnail and in the end!! Aphex the goat! Floating over Cardiff, Bristol and South London so freely! Richard also dropped the track list on the Dark Web and did the biggest interview with his mate Dave Noyze called SYROBONKUS. Fun fact: the title “Syro” originates from his 7 year old son just randomly blurting it out!

[@fan1000]

BEST BITES(We Just Keep Rolling Rolling Rolling Rolling) 0:00 Bites In Your Face!! 0:40 not a moment but can I just say that this intro is grovetacular!! 0:56 Not Carl Bites!!!! 1:09 the his-story of bites and nate 2:43 kdot not getting his nugs 3:43 BREAKING BITES NEWS 4:52 jay-z cheating the music system! 5:25 Drakemoji 6:13 Bites Vs Drake & Spotify pokemon edition! 6:55 bites roast... Himself? 8:07 to 8:31 is my favorite and the most popular guy in town...... THE WEEKND BOIIIIIIIIIIIIIIIIII 8:48 Beyonce drops and drake is drake. 10:27 We Ballin!!!! 10:28 its Lana on lanea 10:42 The Man Of Sending Mail As Come To Town! 11:00 FREEEEEEEE DR PERKY!!! 11:11 BIG D!!!!!!!?!!!!?!?

[@Hubo484]

I don’t think there will ever be a better rollout then blonde. It was just too good

[@davidkonevky7372]

One of my favorite album rollouts has to be Miley Cyrus' bangerz. The album isn't even particularly groundbreaking but the cultural reset that was the release of the we can't stop and breaking ball music videos is something that has yet to be replicated by anybody else.

[@glasstablegcrls]

lightskin miley slayed so hard she cultural appropriATE

[@LukePlays17]

5:48 man this explains so much. I’ve had this one Apple account I’ve held onto for years now that used to belong to my parents, and every time I signed into it I’ve had this album show up in iTunes, and it showed up again after I bought Apple Music. I never knew what this was cuz I knew my parents weren’t listening to that shit

[@BrocOLee-yn2zv]

I was so hyped to hear Manchester Orchestra mentioned, they’re such an amazing band. Glad you like em too! 💙

[@XANAX-Pilled]

I agree that Tomorrow's Harvest was nuts. I loved it. And Bowie turned his DEATH into an art project. Still gotta go with NIN: Year Zero, though, as the absolute deepest, most complex, and, unquestionably, the one with the most to it.

[@The_Snxowchild]

The editing in this video is incredible along with the editing I can see why you take around a month to drop a video much respect for you

[@so_esty]

David Bowie literally died to promote blackstar

[@bllocky]

babe wake up only small bites posted

[@mdkingemoji]

thank God for jonah hill

[@cornishalps9870]

yet again more sonic game soundtracks in the background. Literally every video 😂

[@JoelTHE1]

Thanks for uploading today. Your videos make my days better always I know that it’s hard to animate these videos but keep going. Keep making good content.

[@sclitchmusic]

The craziest in my opinion is the rollout for Boards Of Canada's 2013 project, Tomorrow's Harvest. You ought to look more into it

[@MilesDLL]

it's probably because you weren't aware of them but i would've LOVED if you talked about the album rollouts for underscores' Wallsocket, Madeon's Good Faith and Porter Robinson's nurture, especially underscore's one because there were A LOT of things going on it was super fun, loved the video either way

[@coolguy-du8gt]

1:06 Woaahhhh the angel choir blending in with the song in the background was trippy

[@187sleeper]

glad to see you back

[@zdoesgame]

The Mic the Snare shoutout at 7:49 is commendable.

[@glasstablegcrls]

Norman f***ing rockwell will forever be my fav album rollout. the trailer, the visuals, the themes are so nostalgic and vintage and captivating. i remember being so excited for it to be released.

[@oscarcronin428]

Love the shoutout to MO's live recording of Black Mile to the Surface! That session is so insanely good

[@sseus]

donda rollout lowkey changed my life

[@jamesbailey5320]

Hey, you should also do a video about song/album titles! Over the last few years they've gotten pretty creative, with their different styling (all caps, special letters, etc) and how the titles have evolved from simple ideas to some extra long and oddly specific naming. I think it would make for a neat video!

[@SASTSimon]

Im suprised you have 200ksubs. Deserved. I remember your daft punk vids.

[@rayray5992]

Yo I like the Jet Set Radio in the background

[@jacksontrowbridge3700]

Didn’t mention No Love Deep Web rollout? That one was amazing

[@Genemon123]

Endless is on Apple Music as one long video. The physical version are different but the video version still gets the job done as it's like 98% the same

[@tennisracket166]

I like how on 1:07, bites matched the note from the instrumental sample with the angel choir, neat touch ❤

[@_MYSTICWOLF]

w video as always, s/o to degenerocity ! editting on point as alwaysss

[@nickster410]

bro is fr the music version of scott the woz, w

[@Hylemxylem-ou4sp]

10:30 and Unknown Mortal Orchestra released a single TWO DAMN YEARS before release. TWO.

[@panozboi8133]

*An album rollout isn’t an album rollout without Dr Perky*

[@larryflaco8320]

dude i love ls mark and your vids what the heck

[@trevorryder9732]

Frank Ocean to me had the one of the most interesting rollouts I’ve ever experienced with Blonde. There was so much mystery behind it. There was so many theories then someone said they heard from someone in a bar that someone was teaching Frank how to build a staircase. Then people were looking for the warehouse from pictures. Then the live stream started and for a week people were glued just looking for what might happen next. When endless finally dropped, there was also the magazines and physical merch drops at random stores. Everyone thought that was it but the theories didn’t stop since Nikes dropped and he said “I have two versions” then the next day the second album drops. It was insane to me how careful to me he had to be to hide all of it from his label etc.

[@brisketmaster3000]

smallbities is incredibly underrated

[@jaidendetering8734]

Lil Nas X has got to have one of the best rollouts for Montero. He had a full "show", his pregnancy phase and so much more. Best roll-out I've seen in a while

[@Damngoodchicken_]

Don’t forget the billboards lol

[@cartomancycarmen]

Thank you for making this informative from the 1st min and enjoyable to the last

[@l0lucca]

i love how you put Degen in there

[@MoonieTheMenace]

5:55 yo degenerocity mention??? on onlysmallbites' channel?? best crossover episode EVER

[@BSReese93]

The package delivery man needs his own video 🤣

[@JonJonJonathan]

i love you

[@quanito9074]

No, i love YOU

[@gabehere]

Twenty One Pilots' Trench was the absolute best album rollout I've ever seen. From their absolute radio silence to the cryptic messages, the weird images, the hidden website, the strange diary entries, the characters, the city, the lore, the singles, the music videos, EVERYTHING WAS PERFECT. FLAWLESSLY EXECUTED ROLLOUT. How did they even pull it off is beyond me.

[@lilfuji8021]

YES I WAS THINKING THE SAME THING!! EVEN WHEN THEY HAD THE BILLBOARD SHOWING THEIR NEW LOGO IT WAS INSANE

[@ilovebirds23]

i can’t wait for what’s next

[@marshmallowcream]

Absolutely loved that rollout, following them building an entire world for that album was insane

[@robintetris]

lupe fiasco's 'lasers' and 'tetsuo and youth' had crazy rollouts

[@baki2284]

Tyler the Creator for Call Me If You Get Lost, caled that number every time somethin new came up

[@FlyNonsense]

This was entertaining. ERA BREAUX ROLL OUT IS PRETTY COOL FOR HIS NEW TRACK

[@Vaporradio47]

Wooooooo the background music is so nice bro, especially the ones that were used as samples in MF DOOM songs!

[@st_420]

Incredible editing and great video.

[@supremegg735]

My God. I just saw the cover of money money 2020 on a smallbites video. NEVER THOUGHT THIS DAY WOULD COME🎉

[@electrotron2559]

This is like that episode of Dave

[@traptracks4007]

The quality of your videos are just different level 🔥

[@MrDbzking123]

Thank you Mr. Bites

[@SegevGreen]

bro casually uses maplestory BGM and im in love with it

[@yassinesobh4165]

So awesome seeing Manchester Orchestra get a shout out, great band.

[@anth0nybalb0a]

my personal favorite was the rollout for Joji's Nectar. Had a cool little story.

[@alexrohner1984]

8:58 DAMN surprised dropped? Really? I remember like weeks of build up. He even had “The Heart Part 4” explaining he is dropping soon.

[@GU1TARD3MON]

Bro, I love your channel

[@ThePacMiner]

i remember german band Deichkind just randomly dropping coordinates and a timestamp on their facebook page and taking them down after 2 hours. if you arrived, you got a free concert of them performing some songs from their then new album "Wer sagt denn das?" as well as some of their classics.

[@JohnJohnson-ej7qr]

I remember when U2 dropped song of innocence my dad was pissed wondering “why is there a naked man on my screen when I open my music app” lol

[@RealSK2.0.]

That Big D and Free Dr Perky got me 😅

[@kwabat5389]

i love your videos and animation bro

[@entrylevel9519]

so glad big d actually made it

[@LocalDinonuggets]

1:06 that was really cool way to use the background music

[@rudeboyspodcast]

NICE fuckin Sista Moosesha music transition at 8:41, my man. That was CLEAN.

[@FreshFindsPod]

One of the biggest fumbles recently IMO, was the Van Weezer album. They dropped the first single in 2019 and then didn't release the album until 2021. They even released another album a few months before it.

[@FishVirus]

do people even listen to Weezer’s new songs anymore 😭

[@nyckv4405]

I really love that intro soundtrack man

[@scandalousbeans2591]

I clicked on this vid for aphex twin

[@spicypotato4110]

That fucking U2 album drove me insaaaaane 😭😭😭😭

[@howgoamakuach77]

your channel always makes my day

[@flux202]

Package for uhhhh Mr. Bites

[@dopey473]

Year Zero will always be my favorite album rollout. A wholeass ARG spanning multiple concerts and websites. People looking for various clues all leading to a secret live concert that got fake stormed by the police of the lore. Oh yeah and there was lore, lots of it.

[@youknowjaye]

the rollout of The Forever Story isn’t talked about enough

[@mfcrumbs]

W video, w one beer background music, w bites

[@CameronsMusic]

I'm rolling out my next album with a 30 minute film. A little insane, but it's been done before.

[@Realmissuniverse]

I think we should give more credit to the creative directors and the people making the cool shoots for the artist without them they wouldn’t have any of those music videos or photo shoots ❣️ not saying artist don’t work hard but it’s def not all them let’s not forget 💋

[@yobamos2158]

HOLY SHIT YOU WATCH DEGENEROCITY THAT IS SO COOL

[@elisazouza]

Frank Ocean is I think the best at releasing records as a surprise or mysteriously and still selling tons of them

[@Crabs581]

my mum still cant get that u2 album to stop playing when she plugs her phone into her car

[@aezidoubleu]

A great album can really add to the experience of listening

[@-Scrapper-]

what

[@aezidoubleu]

@@-Scrapper- I meant album rollout. Should've double checked what I wrote.

[@thestarfishy]

5:45 OH THAT'S HOW THAT'S THERE... 🤣

[@arnulforosales9215]

Appreciate the snippet of Hayley Williams for her solo stuff

[@baronvonbeandip]

"All intensive purposes" Hopefully, if guess you seed enough eggcorns, you'll grow something. I grow tired, mostly.

[@Eeeeeeeeeeeeeeeeeeeeee618]

best intro ever

[@hudsonross420]

My man played Jet set Radio music in the background! W smallbites

[@londiebrondie]

2:27 I thought I accidentally started up Spotify when u heard Humming the Bassline 😂

[@-Jest3r-]

T released DOGTOOTH for his upcoming album the estate sale

[@elisazouza]

I wish I could go to listening parties :( living in the middle of nowhere doesn’t help my love for music