The Lost Art of Mortgage Protection Leads - 400k Producer (Ep. 202)

Want to sell mortgage protection? Are you currently door knocking? Andrew Taylor sits down with Joseph Catran, a Hall of Fame producer four years in a row, who has achieved success in life insurance by door-knocking mortgage protection leads. Joe shares his proven strategies for finding leads, and shares the scripts and techniques that have helped him excel in this niche. Andrew calls mortgage protection a long-lost art, and Joe’s expertise proves why it’s still a powerful approach today.
This episode isn’t just informative-it’s hilarious! Joe’s big personality and sense of humor shine throughout, making it as entertaining as it is educational. With conversations ranging from sales tips to his bulletproof truck filled with unique features, you’re guaranteed to laugh while learning how to elevate your own business. Don’t miss this interesting conversation packed with actionable advice and plenty of laughs!
00:43 - About Joe
05:04 - Selling Mortgage Protection
07:47 - Sending Direct mail Postcards and Letters
11:11 - By-Per-Lead vs Mail Drop Campaigns
13:48 - Avg BPL Mortgage cost
14:35 - Joes monthly avg conversion rates & premiums
16:39 - Joes MP Phone Script
20:08 - In-Home Presentation with humor
22:41 - Great question to ask on medications
32:34 - FIA’s Fixed Index Annuity
35:07 - Joe’s door knocking approach
43:22 - Ignore & Override
49:36 - Hardest thing you had to overcome
53:22 - Joe’s custom bulletproof truck
01:04:48 - Working with Joe
- Experience The Family First Life Difference -
1. CARRIER CONTRACT RATES: Carrier contract rates up to 145% - PLUS Family First Life pays out monthly bonuses on team and personal production numbers on top of that.
2. TOP FREE TRAINING: Best training in the industry from active top producers teaching what is making them so successful. We will help you become the smartest agent in the field.
3. FRESH LEADS: Direct Mail Mortgage, Internet, Final Expense, Medicare, and Annuity leads. No cold calling is necessary!
4. NO FEES: No costs for training. No costs for your back office. No costs for conference events or the Annual Convention - and free license training for new agents.
5. VESTED RENEWALS: Fully vested renewals from day one and no contracts.
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