The Man Behind The Art Of War - Darnell Sterling | Progress With Us Episode 3

Darnell Sterling is a professional boxer in the making, an entrepreneur and the creator of the boots that have been sported by some of boxing's greatest champions.
From humble beginnings, Darnell has worked extremely hard and now makes boxing boots for the likes of Floyd Mayweather, Canelo Alvarez, Tyson Fury & many more. In this episode, Darnell describes what it was like to work for such big names, as well as owning his own store at 19 and building his e-commerce business.
Expect to learn how Darnell got into the sneaker world, how he managed to start a brick & mortar business at 19, how he acquired such artistic talent, how he became a pioneer for customer sneakers in the UK, how he was able to manage employees at such a young age, the highs and lows of COVID for his business, how he made boots for undisputed world champions, how he pivoted in choosing a more scalable vehicle, why he encourages his younger brother to become an entrepreneur and much much more…
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Find Darnell Here:
Darnell On Instagram - / ellisharrison_
#business #boxing #ecommerce
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0:00 - How Did Darnell Get Into The Sneaker World
1:51 - Starting Restoration Plug
3:29 - Darnell’s Artistic Skills
4:30 - Creating Customised Trainers
7:18 - Owning A Brick & Mortar Business at 19
13:54 - Problems When Trying To Scale A Business
17:44 - How COVID Impacted Darnell’s Business
21:06 - Transitioning From Sneakers To Boxing Boots
24:49 - Why Darnell Uses Business To Fund Lifestyle
29:45 - Creating Boxing Boots For World Champions
38:18 - E-Commerce Business & Dog Training
48:31 - Family, Business & University
52:40 - What’s Next For Darnell
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