The Shocking Story of When Ford REJECTED The GOAT

In 1948, heavyweight champion, Joe Louis is ready to hang up his gloves. Seeking a new venture, he reaches out to none other than Henry Ford II to explore opening a car dealership in Chicago.
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[@tracydukeplump]

Joe Louis should have helped the Patterson family. A Black family that made cars before Ford. His name could have helped them out and get going. People from that time said Patterson car was better than Ford but racial barriers prevented him from getting financing and he couldn’t get a chance to mass produce like Ford.

[@Imissyoulou]

Mr. Patterson was making cars before Ford, but after his death, his children took over and they went under during the Depression. You are correct, they were not able to get the financing to mass product cars. They use to make chasies for carriages which was said to be exquisite. None of the cars are around and only a few chasies exist today. As a retired educator, I closed the doors and taught about Patterson, Major Taylor and the Negro League, not to mention Emmett Till.

[@michaelstagar4254]

If they were smart they would have pushed the dealership hard, used him to promote their vehicles, and used him to develop brand loyalty for a whole segment of the population of the US. Ford wasn't just morally bankrupt but too stupid to know how to make money long term. Pathetic.

[@knuckles7410]

Nah. It was worse than this. As explained in the video, they NEW he would make good money. That's why they didn't want to. Because it would contribute to redistribute wealth amongst the black community and compromise the position of power of white people in the business world. It's still the case today. Their privilege access to money and loans is still kept closed for minorities.

[@kyleking284]

FORD would've made MILLIONS if they gave Joe Louis a dealership!! So many African Americans would've flocked buy Fords probably more than Cadillac! Thanks for the video🌟👍😁🌹🙏👊

[@xraytv123]

😂😅❤

[@user-wi8hj5dq9f]

Wow , didn’t know joe Lewis , was trying to have lasting success with a dealership, and the opposition opposed to it

[@kingpin7666]

Pay attention, they maintained the franchise on the means of production. They kept an artificial ceiling on what you’re allowed to own and allowed to produce. Even now you cannot own the means of production without a white benefactor

[@bnthern]

another well presented and all to sad a story

[@jazzcook]

Never knew this, and I grew up in Detroit. Had a bunch a relatives that worked at Ford and also bought Ford cars.

[@johngibson4834]

❤ Joe Louis One Of My Most Favorite Boxers And Human Being 🥊🤠🥊🇨🇦👀

[@ariesone1878]

Thank you.

[@ljmorris6496]

@5:45 "suspicion, disdain" and intimidation I'll add..

[@phillipgarrow2297]

I guess I was raised color blind I see people for who they are not the color of their skin

[@Carolina_Panthers145]

I'm glad to be an 80's baby because i could have not survived those evil days.

[@stevenaarontyler9552]

Despite you being a 80's baby you are living in more evil today than they were.With the illusion of inclusion right before you you better look into Project 2025 and see how crazy the United States OF AMERIKKA is. A wicked place.

[@millennialodyssey5956]

Yes you could have. I'm proud of them. They faced more than we ever did and overcame yet today people complain and whine about the smallest stuff. I've been through a lot and I'm glad for it. It made me a much better human being.

[@crewshaw2122]

But America is not racist

[@whayes8084]

Joe LOUIS

[@lisaholland102]

We love you too ❤

[@quiztimmonds]

Dope

[@yusufhaamid327]

Thank you. This really brings home the apartheid system my grandparents live under. For them, Joe Lewis was the Continental shift that uplifted people of color’ Imagination in the entire world. . For my generation, it was Muhammad Ali.

[@capoislamort100]

Joe was the white man’s perfect champion; kool headed, do what he’s told and eagerly patriotic. He wasn’t like Jack Johnson or Muhammad Ali.

[@knuckles7410]

Muhammad Ali was controlled opposition and a double agent tho. I don't think he did anything relevant for the black community. He was also using very white racist slurs against other black men. He was a piece of shit.

[@tyroneashford1195]

After all it's the spirit of 🇺🇲. -Bro. Obasi Amos 🪔.

[@4pokketwalkerhomebaby153]

White history 😒😒😒😒

[@Justme69316]

💜💞🫶💞💜