The Marketing Genius Behind Nike: Greg Hoffman | E150

[@TheDiaryOfACEO]

Wow Greg’s insights are second to none and that bit at the end really got me 🥹… hit like and subscribe, I’ve been picking people from the first people to comments to come and watch these conversations live so get notifications on too 🙌🏽

[@markjohnnojohnson5352]

On this today! Keep smashing out these amazing podcasts mate👊👊

[@BizzyBoom]

This was so good! Great mixture of knowledge to apply from both a branding/marketing perspective, also an emotional intelligence aspect! I still can't believe access to conversations like this exists online for FREE! Thank you for all you and your team do! love from Toronto, Canada 🇨🇦 ps. notifications on :D

[@pipthomas2783]

Awesome interview - my takeaway - authenticity not over engineered

[@ST4M_MUSIC]

Very nutritious

[@officialbipesh]

thanks for bringing such insightful man

[@beyondfood1507]

This isn't just about marketing...it is about identity, finding your voice, true creativity, choices we make and thinking deeply. Thank you for bringing this to us and all of you involved in these podcasts. The interviewees too - being this open isn't always a walk in the park.

[@bengary1278]

Greg saying is happy now, made me cry. He is so incredibly talented and inspirational. He deserves to be happy and feel that love. Thank you Greg for sharing your story. I am so inspired

[@N8Lee89]

There is something about when you pause and allow the guest to be emotional. What would normally be an uncomfortable moment that is easily filled with words to help avoid that awkwardness that can come with people being vulnerable. It's so effective how you allow them that space. That in itself is a gem.

[@N8Lee89]

@Andrea Varoufakis Huh????

[@liamchurchburton]

4 minutes in and I’m loving it… You seriously do not miss a beat with these podcasts! Very impressive.

[@TheDiaryOfACEO]

Glad you are enjoying Liam! Thank you 🙌🏽

[@topformwear]

For someone who's recently started a clothing brand, I can't thank you enough for this sit-down am forever grateful #topform_wear

[@Noel-Mc]

Good morning., I start my script today to try and turn my life around from 4 years of addiction. Your podcasts have really helped inspire me. Today is the day my life changes...💯💥🙌

[@TheDiaryOfACEO]

I am glad to hear, thank you for sharing!

[@natethetrain]

hows it going?

[@blackhistoryonsteroids8196]

Don't try do.

[@divineray1977]

How’s it going Noel. I hope it’s going well

[@paulawhite5699]

You’ve got this, Noel.💪🏾

[@TipTopDaily-lj1gz]

Greg's expression of happiness touched me deeply; it brought tears to my eyes. Witnessing his joy is a testament to his incredible talent and inspiring spirit. He truly deserves every ounce of happiness and love that comes his way. Thank you, Greg, for bravely sharing your story with the world. Your courage and authenticity are profoundly inspiring to me.

[@fionaanderson2800]

love this... "connect what you sell with what the world needs" Respect to Nike's Greg Hoffman 🙌🏽

[@skolar702]

The was absolutely the best interview I have seen on DOAC. Greg gave so many gems that needs to be said again, rewatched, taken in and applied. And the right questions was asked. It was just really good. Thank you so much for this, you reignited a flame for me.

[@maryy88]

This was it. This was the podcast that made me do it. I subscribed. I’ve listened to many, many of your podcasts before and have always enjoyed you as a host as well as the wonderful guests you’ve had. The way you ask questions and allow space for your guests to open up and share their stories is truly a remarkable craft. Not every host does this. And this is what makes your interviews so unique. It is not you-centered. The big ideas, the small nuances, the complex wrestling about life dynamics… this episode was perfect. So many nuggets of wisdom applicable to life unfolding. Congrats on a phenomenal episode!

[@gi9057]

My favourite so far, Greg communicates so clearly and knows his stuff. Thanks Steven

[@kellyrichardson9562]

20 minutes in and already in awe. Greg is a prime example of using trauma for purpose. Tapping in to what made him different, allowed him to focus and not think about peers or making friends. Excellent so far! In fact, exceptional.

[@TheDiaryOfACEO]

Thank you for listening Kelly! 🙏🏽

[@kellyrichardson9562]

@@TheDiaryOfACEO no - thank you! A few nuggets of gold taken from this "be clearly tethered to what you say/do". "The picture must be as strong as the frame".

[@X_Capital_Resources]

I listen to this podcast most mornings on my way to work. Incredible of the podcast, but also the knowledge download is amazing. You've literally transformed the learning process because now, somethings one would take decades to learn, from the world's leading professionals, you have bite sized it and it's really impactful. On Nike, wow... This brand has always been Iconic and you can get it from this interview.

[@shelbyharvey3000]

can't believe this video doesn't have more views, he's dropping so many gems, it's unreal. great educational moments for brand managers, marketers, and really can be translated to any industry. LOVED IT.

[@stillhere8553]

Take notes to avoid coming back to watch again. This is a great one!

[@jhardworkpaysoff474]

wow a fellow black person in such a high position i never knew wow great episode 👏👏 another great one steven

[@TheDiaryOfACEO]

Thank you 🙏

[@uju4615]

Legend for allowing him to talk ……especially that bit at the end when he talks about meeting his birth mum

[@CCLXII]

I truly appreciate the way you allow people to speak. Even those silent moments when nothing is said so much is understood and it’s really deep. Thank you 🙏🏾

[@TheDiaryOfACEO]

Thank you 🙏🏽

[@Richard-talks-sense]

Just makes me want to work for Nike. Connecting how Barcelona play football and connecting that into how a business is some serious business behaviour. Managers across all business need to listen to this episode and understand that happy staff do happier work. When my son was young I wanted a wall in his room for him to just draw on yet my wife said no, it makes you think about blocking a child's imagination and not letting him express himself at a younger age. He's very artistic now yet it his chat just reminded me of when he had the frame and what it led on to in his life as an adult. Line that I'll take amongst many is: see what others see... Find what others don't! 💎 Thank you

[@WornOnlyOnce]

I have my son: a wall to freestyle on. a choice from spin the globe to choose a country we can eat their foods look at this they live - we did this every week. I told him to do what he loves & enjoys = athlete Rugby 🏉 player #Saracens

[@BybreenSamuels]

Loved Greg’s meaningful revelations of the man behind his job title. Also, great to hear you are building bridges with your Mum. This is so healing☺️. I’d love to see you interview Mellody Hobson. She’s the President of Ariel Investments. And she happens to be a fabulous black woman🤩

[@Lash-bz4pv]

I am a broker and never thought I would find this as enlightening as I have. Fantastic work Greg and the interviewer!

[@uxwithanas]

An immense amount of knowledge packed into an hour and 20 minutes long discussion; it has to be one of the most remarkable discussions that I have ever heard so far!

[@TheDiaryOfACEO]

This is great to hear 🙏🏽

[@kellyrichardson9562]

I'm back on this again for the 4th time since this episode has been released. It's an epic episode. I just love it. And it "hits every time"!!

[@dairinnasiry4457]

I loved this! I have been working in the creative industry in 5 years so this was super useful. Thank you for bringing in amazing guests from different industries to talk about their experiences

[@TheDiaryOfACEO]

🙏🏽 Appreciate this. Thanks for listening!

[@mikehartz3196]

That was incredible. Not cried listening to a podcast before, thank you for sharing that powerful conversation 💜

[@zet0korp]

Wow.. those emotions overflowing the public mask of coolness and control when talking about the positive effect of that first contact with his mother were so beautiful, so powerfully liberating in essence... thank you so much for sharing this blessing with us lot :) I wish you and loved ones all the best! :)

[@soundvisuals7469]

From the airforce to the flyease. There’s truly a remarkable group of people at Nike Inc !

[@JoJo_GSD]

Mr Bartlett and your team, thank you so much 🙌😊 Mr Hoffman, thank you for sharing your life journey and wowser, what an incredible podcast 🙌😊

[@TheDiaryOfACEO]

Thanks Jo Jo 🙌🏽

[@skwad240]

After reading "Shoe Dog" by Phil Knight, I just can't wait to hear his conversation. Thank you Steven for bringing so many incredible guests to your podcast. It's very inspiring!

[@TheDiaryOfACEO]

Let me know what you think!

[@skwad240]

@@TheDiaryOfACEO it was awesome :) Congrats for the 300k subscribers 💪

[@devonnebeckham5553]

I have it on my shelf for too long. Must start it!

[@eleazarhernandezjr]

Incredibly inspiring. I have hand cramps from taking so many notes. I am bookmarking this so I can keep coming back for more!

[@soscreativity]

Greg's insights are second to none, and that emotional moment really got me. Hit like and subscribe, folks!

[@MrMrTovey]

Absolutely loved this episode and your podcast. I look forward to opening up KZbin each time you release. Great great episode. Went and ordered his book half way through. Can’t wait to read. All the best

[@TheDiaryOfACEO]

Great to hear Matthew! Thank you so much 🙏🏽

[@honestlyamara]

Been listening to these podcasts for a while and I have yet to feel like I haven’t learned something. You’re changing the universe with these videos! Can’t wait to hear who’s next.

[@TheDiaryOfACEO]

Thank you for sharing and listening 🙏🏽 Who has been your favourite guest so far?

[@bindibee]

Read Greg’s book last month - it’s brilliant. Excellent conversation and great insights as always - Thank you for sharing.

[@TheDiaryOfACEO]

His book is brilliant- thank you for listening 🙏🏽

[@sinatra187]

Greg is amazing to listen and learn from. Thanks for bringing him in. I think there could be a part 2 with Greg providing insights into the athletes or celebrities he's worked with.

[@johnferraz6417]

A really insightful conversation...and perspective...of how businesses can become super successful...past their competence of production. Looking forward to more...both in the depth of the conversations and the uneasiness of the questions...you ask your guests. Great share.

[@jackieclarke6781]

I just learnt about your channel this morning, and it is by far one of my absolute favorite podcast to date!! 💜

[@MissLaurynmiller]

My favourite podcast by far!

[@TheDiaryOfACEO]

Let me know what you thought of it!

[@ThisisFit]

Deeply inspiring! Thank you for having Greg on the show ☀️

[@sadieo9594]

Wow Thank you Greg Hoffman Steve great podcast I’m so pleased to hear about the growth of your relationship with your Mum

[@dunkemgood2463]

What a session! so inspiring. Steven is so great at what he does. At 1:12 there's a pause Greg got emotional many interviewees would of intervein at that moment, however, he didn't that is one of the sessions that touch everyone I'm sure. awesome!

[@anths3218]

This is what I like about Steve's interviewing style. Some journalists should take a lesson from this really!

[@MaxGozo]

I'm starting my own brand so this conversation has been so insightful. I enjoy this channel and the guests. 🙏

[@allenculbertson8170]

God bless U Greg Hoffman and thank U for sharing your knowledge wisdom and story with us. 🙏

[@Motivation2Invest]

Great Stuff Steven, More Real Business People like these, gives real value. 👍

[@jamesbutler5908]

Tanx lads for your time and energy. THE CRISIS IS OURSELVES, AND SO IS THE ANSWER, A CONTRIBUTORY FACTOR IS I ME AND SELF 😂

[@andrewstorm8240]

A lot of the questions sounded like a personal energy behind them to make your company better

[@Michael-ui3os]

Holy Crap, I have pretty much seen or listened to every single one of the DOACEO pods and this one made literally stop me in my tracks and focus on EVERY word. And then when Greg said he is happy and then the pause. That was the loudest silence I have ever heard. Once again Steven and team - thank you. I will remember for a long time. "See what others see, find what others don't" Best one yet.

[@Michael-ui3os]

If I had one wish it would be for you to interview Andrew Tate. That would be special and might be the one that you find really hard to maintain your poise with.

[@TheDiaryOfACEO]

Love this! Thank you for sharing Michael. Thank you for following the podcast 🙏🏽

[@gracelees891]

Absolutely loved this. Really interesting and appreciate his story 👏

[@alphamazzy]

I tried to hold it in 1:10:38 , thank you Steven for this amazing podcast and every podcast I consume and take notes from on a daily basis, I will definitely get Greg's book next time I go book restocking. Cheers everyone

[@Harp.on.]

This is a beautiful interview! You always ask the most insightful questions

[@TheDiaryOfACEO]

🙌🏽🤍

[@liams1912]

Profoundly grateful that you share with us this experiences. Mr Bartlet thank you.

[@TheDiaryOfACEO]

Thank you!

[@itsjamesrush]

One of my favourite episodes. Will re watch this a few times!

[@TheDiaryOfACEO]

Great to hear!! Thank you so much for listening!

[@naldobahle3258]

Informative video. Watching all the way from South Africa🇿🇦. Keep them coming. Just do it

[@TheDiaryOfACEO]

Hey 👋🏽 Thanks so much for listening!

[@zuzilezungu5899]

Mzansi for sure South Africa 🇿🇦

[@andrewdornisch]

You have to remember success leaves clues to success!

[@broncos915]

I love the intro! I hope nobody is listening but if you are than please keep this to yourself ✈️

[@greghj2jenkins798]

These are the best conversations.

[@pinkyplonks]

Interesting interview. Greg's success can be also attributed to his loving adoptive family, and I hope that his able to overcome the challenges he has faced with them. I am mixed heritage North African/UK and faced comments around my name and cultural background growing up, including racist language even though I am not black. I fell out with my mum over Brexit, because it felt like a rejection of who I was and the value my dad, an immigrant, had brought to this country. I was brought up not to see colour, for me it was a positive thing as I believed I was equal to everyone else. It allows me to treat people with equal respect and that I should not be treated less because of my background. It's strange to hear it being talked about negatively, but it is good to learn about other people's experiences, which is why this podcast is so valuable.

[@H_15_ARCH]

Couldn't wait for the next video to come out!! Found this channel last week and fell in love 😍

[@TheDiaryOfACEO]

Welcome to the channel, glad you are enjoying!

[@SuperCarSpecs101]

Woo haa, Marketing 101 with Greg Hoffman. Thanks for making Nike what it is:)

[@Shannyyyyyyy]

Thank you for all the valuable and informative content Steven 🙌🏻 I really appreciate this so much 🙏🏻❤️🌹

[@TheDiaryOfACEO]

Appreciate you for listening- thank you Shanny!

[@dracosrot]

Right around 1 hour and 13 minutes in Greg has a vulnerable moment. It stopped me dead in the middle of what I was doing. You don't often hear a man sound so beautiful, and open and honest. All of us experience emotions the same way. Regardless as to what you think. Anyway, it was very note worthy. I just wanted everyone to know. I also wanted to thank you Greg for letting us witness that moment. You are a beautiful man, and your family is incredibly lucky.

[@lynsayduffy275]

Wooo it’s finally here! Hope I hold it together re-listening 🤣

[@Richard-talks-sense]

Looking forward to this. I have an addiction to Nike and have always worn it as was hooked on its product, style , it’s connection with people like me and just the story from how it started. This talk will open up and more depth to the brand which i know im going to ❤️

[@TheDiaryOfACEO]

Love this, let me know what you think of the episode

[@Richard-talks-sense]

@@TheDiaryOfACEO I think I came back to the comment after watching yet it’s cool to go again so I’ll put the main take away points that connected with me. Loving the picture frame talk and that made me reflect on my own live and how I wanted my son to have a wall in his room yet my wife said no.. he’s still very creative yet it made me think how lucky his was to have that freedom which helped him use it later on in life. Nike sounds like the type of brand I’d like to work in because of how he spoke and what team really meant, using Barcelona is playing system for example in the workplace..that was really good and management should take note. Love that he got to connect with his mother, very heartfelt moment 🙌🏾❤️ they say you only get one mother… loads of other gems also.. great listen. Thank you, Richard

[@aiaempireframing8101]

Beautiful!! Happy 4 him!! Great story

[@esra_feelit]

Love his story.

[@cloud9seoul]

this is the best one among all

[@mariussm1th]

Guest suggestion: Dr John Demartini. Would be the most impactful interview to the viewers since the beginning. He is an award winning human behavior specialist, the best imo!

[@esra_feelit]

Brought me to tears

[@melaniea8301]

Another great interview. I love all of the insights with actual examples on how he applied his philosophies to his work.

[@TheDiaryOfACEO]

He was brilliant 🙌🏽

[@yasminwalker4966]

I can already tell this is going to be wonderful 💛 Starting my morning with this 💕

[@yasminwalker4966]

It's so true, when you've experienced being an outsider or the only one of, particularly in your younger years, You do look out for other outsider's in any environment. You have radar for it

[@matinglis]

This is an incredibly valuable conversation.

[@TheDiaryOfACEO]

I am glad, thanks for listening Mat!

[@Koxocw]

Amazing, so much honesty. This channel is truly a gem!

[@RDCCC]

Banger every time!

[@yvonnehyatt8353]

Very good young man. The show.

[@nicholasbeutler3126]

Can't believe the amount of interesting people you get in front of the mic here, Steven! Props to you and your crew!

[@TheDiaryOfACEO]

Thank you so much Nicholas 🙏🏽

[@PositiveWomenTV]

Enjoyed this.

[@MonsterJ5]

Great guest

[@10kVVS]

you asked the best, most thought-provoking questions out of all the other interviewers i've seen

[@tggmedia]

Another banger. What a story🤝

[@TheDiaryOfACEO]

Thanks for listening Drew!

[@jbenitez22]

I get what he’s saying. But “we have no money no time” but we have Ronaldinho in our video. Haha. Made me shake my head.

[@thebrandfather.]

This was a good one, i'm getting this book.

[@BellaRocs]

I absolutely loved this episode. Very real and impactful perspective from his lens. Brilliant work @TheDiaryofaCEO

[@1NOXU0]

Looking forward to this - marketing has really interested me and potentially going to study it on at university can’t wait 👍

[@lennoxwilliams424]

Marketing is a soft skill, its not worth spending thousands on a degree for it, do a hard skill and then study marketing on the side because you don't need a degree for that field. I'm speaking from experience.

[@Chelsss703]

@@lennoxwilliams424 I really disagree! Without my degree, working in marketing would have been near impossible. I learnt valuable skills, made great connections and it's improved my CV so much.

[@TheDiaryOfACEO]

Best of luck! Let me know what you thought of the ep! 🙏🏽

[@yasinnabi]

"Would you like me to give you a formula for success? It's quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn't at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that's where you will find success." -- Thomas J. Watson

[@rutendonyoka9023]

I read shoe dog and can’t wait to hear it all

[@rooommobilesalon]

i enjoy watching your podcast

[@fernandoworner8209]

Great points and insights that would serve companies, startups and entrepreneurs alike! Very inspiring!

[@TheDiaryOfACEO]

Thanks for listening Fernando!

[@SlickShinobiDojo]

Thanks for another great interview!

[@TheDiaryOfACEO]

Thanks for listening!

[@pippamartinez8992]

This one was an amazing podcast

[@dr.slavashut]

WOWW!!! Great Information!

[@esra_feelit]

The end. Thank you.

[@Olwam_Mnqwazi]

Love this conversation.

[@ryanjacobs9712]

Well done on hitting 1M followers :)

[@DrBrunoRecipes]

Excellent 👌🏻 Greetings from Scotland 🌻 Have a wonderful day everyone ❤️

[@TheDiaryOfACEO]

Thanks and you too Bruno!

[@officialwhagwan]

Amazing

[@joshuaamazu8527]

Social insight 💯

[@esra_feelit]

Love to soak that up too. Story frame through objects 💕 missed opportunities 👌

[@Ricktaka1986]

This has to be one of my favourite podcasts of '22. Steve Bartlett is like a psychotherapist!

[@samr6916]

Great work

[@sikapsi]

One of the greatest interviews I have ever watched. Thanks a million for bringing this to the world. Exceptional! - This is my first video from your channel and Now it is the only one, among so many I subscribe to, that I have Chosen to get ALL Notifications! More power to you and your team Steve!