The Most Interesting Man In Watches - Visiting MB&F With Maximilian Büsser in Switzerland

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For this video, we headed to MB&F's headquarters in Geneva, Switzerland for an in-depth tour from founder and CEO Maximilian Büsser. We take a closer look at MB&F's creative process, watchmaking, and history before finishing up with a selection of MB&F's most important and interesting watches. If you appreciate boundary-pushing watchmaking with an eccentric twist, MB&F is a brand you absolutely need to have on your radar. What do you guys think of MB&F?
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0:00 - Intro & Organization
3:20 - Watchmaking & Engineering
7:48 - Assembly
10:09 - Who Is MB&F For?
12:33 - Research & Development
17:04 - What Inspires MB&F?
18:41 - A Closer Look At MB&F's Watches
19:48 - HM8 Mark 2
21:22 - HM9 SV
23:40 - HM10
27:37 - LM101
29:49 - LM Perpetual & Sequential
35:22 - M.A.D. Edition

[@jmso786]

I had a chance to have a brief conversation with Max last year. He’s one of the most genuine and authentic people I’ve met. I admire the way he pushes boundaries in watchmaking but arguably more importantly I admire how he does business with integrity and true character

[@TeddyBaldassarre]

I couldn’t agree more. The entire company has such a positive and dynamic personality that is contagious when you interact with them. Despite their lower production numbers, I believe it is one of the most important brands in the industry as it continues to push us forward and I admire Max’s refreshing philosophy.

[@taksimchowdhury1189]

I don’t

[@veganbutcherhackepeter]

​@@taksimchowdhury1189Why don't you go take your trolling elsewhere?

[@edandrorosgar6856]

​; he was not irreverent, rude or something else... Everyone has the right to express points in fact, if you are polite, you don't have a reason to keep reserved... So now, why don't you go and fck yourself somewhere else...

[@jamesmccaul2945]

I mean he has chosen to make jewellery for the super rich, people who have so much excess wealth they can afford to blow 10 years average salary on an ostentatious display of that wealth. True art can be enjoyed by, and move, the masses, he makes possessions/trinkets. Sure it’s fun and cool but he has personally profited greatly and has not really used his obvious talents to help humanity. Does that make him a wonderful guy? Good for him for being successful and he is best placed to choose how he lives his life but to my eyes I don’t see these choices as admirable at all, quite the opposite: it seems self indulgent. If he was taking on the corporate giants and pouring his heart and soul into $1500 watches that like-minded enthusiasts could realistically save up for and buy then pass on to their children then i’d be more impressed. I’d be curious to know how much of the profit from these eye-wateringly expensive watches goes to him compared to his employees, he seems pleasant and polite but that info would give a much better idea of whether he is a wonderful man full of kindness and integrity or is this just marketing to justify the outrageous prices (or maybe you could ask how much tax he pays: is he paying his fair share or does he have offshore accounts in tax havens?) Edit: Quick google search tells me the guy lives in Dubai. I’m sure his gaudy watches impress the high class escorts (an oxymoron lol) over there almost as much as a Lambo.

[@fdadrtrttewrt]

You are knocking it out of the park Teddy. This is watch geek heaven. Listening to these top watch makers is a joy.

[@TeddyBaldassarre]

I am glad you enjoyed it! We had a blast on our visit and loved how this video turned out.

[@lazylama6]

@@howdepressing2495 Yep, YoureTerrific did the same thing, only he did it a month ago. Hope that Teddy here basically remaking that video is just a coincidence and not a case of blatantly copying what other watch channels are doing. We could use some diversity in the youtube watch space.

[@thereissomecoolstuff]

Somehow I missed this. I am going to have an MB&F before it’s over. This video got me there.

[@terminalarray1047]

I am now a fan of MB&F. This was such a treat listening to Max talk about all this stuff. I'm completely won over.

[@Snowmunkee]

Mb&f is the Koenigsegg of the watch world. Truly groundbreaking, bombastic creativity, never afraid to push boundaries that nobody thought could be pushed. Getting those two in a room together would be such an interesting conversation from these two geniuses

[@fedebenavides]

i see it so much more like the pagani of watch world. its pure art. the performance is definitely there but if you see the interview its the art first and then they take care of delivering the right engineering

[@ArthurvanH0udt]

How about Jacob&Co watches? IMHO those are Koenigsegg++

[@DanielTseng100]

@@ArthurvanH0udt Jacob&Co is difficult to compare tbh. (I'm not a hater of the brand, first of all, just in case I sound like one, in fact I love it) but despite them being absolutely incredible technical marvels, I feel like they aren't on the same game as MB&F. Their watches are more of a status symbol, a flashy complex art piece to show wealth, sometimes covered in diamonds or doing collabs with other brands or themes that aren't horological, elements that don't add to the functional complexity of the watch. Many of their watches are aimed at very wealthy people that want to show off, proof of that is watches like the Bugatti, Oil Pump, Casino, LaFerrari, Mystery, Godfather... MB&F resonates more with people that is crazy about watches in the technical aspect. Their mechanisms and the engineering behind them. There's no iced out versions or excessive flashiness with superfluous stuff that doesn't add anything to the functionality of the watch. Sure, having a Bugatti W16 in your watch is cool and again, I love to see it and it amazes me that they achieved such a crazy complication, but what purpose does it serve, apart from looking really cool? It won't help you tell the time better, or more accurately, and last time I checked, an engine obviously isn't a watch part, so it's like it doesn't belong there despite both being mechanical marvels. MB&F is more of a "Here I have a watch, I'm going to make it 'watcher' and push its complexity without adding too much useless stuff to it" So IMHO, Jacob&Co is more of a Bugatti, Ferrari, Lykan kind of watch, a mix of crazy high luxury and technicality and MB&F is more of a Koenigsegg, Gordon Murray, Mclaren kind of watch, more focused on the technical aspect, but not leaving behind the good looks and luxury either, just keeping them in the right spot without going crazy ;)

[@arunramalingam3857]

This might be the greatest watch video I’ve seen. Well done Teddy! I’m mesmerized

[@ajay-xjs]

It's not often Teddy is quiet or short on words, huge respect for taking a backseat and letting Max flow

[@lamystorius]

You can tell this guy has genuine passion that drives him every day. Really cool to see!

[@Turbotundra]

this is one of your best pieces Teddy. It's so amazing to hear the humility Max has towards the art

[@DavidMoore-lz4bh]

Wow , never seen Teddy so quiet . Max had enough energy and passion for both of them. This is my favourite brand but will never be able to afford one but this video at least let me see some of the inspiration and fantasy involved in this brand. Just awesome 😊

[@BlackRiotHK]

Never say never ✌🏻✌🏻

[@michaelfierman3256]

Of all the incredible places you have taken us to, this is on another level. The ingenuity and foresight matched with impeccable attention to detail matched to imagination on this plain of thought is pretty mind blowing. Just watching those watchmakers made me want to sit in that chair and do that with the rest of my life. Wow.

[@canadianwatchmonkey3992]

❤❤Thank Teddy for the deep dive into MD&F and for Maximilian for allowing us to see it. ❤❤

[@livingtheanchorlife]

Loves this video Teddy and Max. I had the pleasure of meeting Max in NYC last year during WatchTime and I have to say he is a humble, honest and genuine guy. As much as I love the brand, it's the people behind the brands if makes it that much sweeter. Here's to hopefully acquiring my first MAD/MB&F!

[@pedroelcato]

Absolutely incredible work done by Max and his team. This is what happens when someone challenges conventional thinking.

[@ErikL727]

Amazing interview. You win the internet today, Teddy! 💥 🏆

[@ahmeddanyal5980]

The passion of this man, the love for inventions nd creativity is inspirational. Simply genius. Thank you Teddy for this video,

[@bullnose01]

Outstanding. I think your interviews with watchmakers are your best work, Teddy. Thanks

[@watcheswithabdullah]

As somebody that has spent years creating 3d models on various programs, that is one heavy file at @14:32! What's crazy to see is that even with probably a high-spec PC, the model is still facing lag (even before the render stage). Imagine the complexity! Awesome work Teddy! MB&F is hands down one of my top 3 favorite watchmakers!

[@MG-sg2ci]

Imagine if they have the model set up for actual motion, that would be incredible.

[@drnick40]

Teddy, this is one of the best videos about watches and watchmaking. Thank you for opening the curtain for us!

[@joewhite6875]

Bro. Insanely good content and production here.

[@stu632]

One of the best interviews so far! Max is such a down to earth passionate guy. Doing something he loves and doing it well. It is no surprise none of his staff leave, it looks like he creates an inspiring joyful environment. I rarely find someone inspiring, he is, very. Would love a MAD 1, maybe some day, same for one of the main collection! Thanks for this, both of you 👍

[@andersonptf]

The best watch expert on KZbin presenting one of the most innovative watchmaker in the industry, what a great video! Congrats Teddy!

[@PapriceP]

The guy is a genius. A would have guessed MB&F headquarters would be a giant glass pod or something.

[@yanlevionnois4868]

Such an incredible video, MB&F is one of the reasons I fell in love with watches and watchmaking, so happy to watch this very thorough portrait of the man behind the brand!

[@karankasraei8025]

So much passion and creativity, feels great just to keep listening to him explain everything with such emotions. One of the best interviews I’ve seen in watch industry.

[@O.T.20]

I had the opportunity to visit the M.A.D. House back in June, after collecting my M.A.D. 1 in Geneva (I have been lucky with the second raffle). Meeting the team behind the brand has been an amazing experience, as virtually everybody shares the same passion that Max shows in his interview, and you can really feel that special connection that goes way beyond the products themselves. Great interview Teddy!

[@rikoerlemans6715]

Such brilliant madness. What a pleasure to be alive.

[@arctic_skies]

Absolutely awesome video! Thx Max and Teddy!

[@MrValve-fr8hd]

I’ve been following you for a while now, and this is one of my favorite videos you’ve done. The camerawork quality is great. Keep up the good work!

[@jordandavies68]

I appreciated MB&F before this video. I liked some of their watches before this video. I thought some of their watches was a bit too much before this video. After watching, it all makes sense! Max is an extraordinary guy, a marvel in his field and his visions are incredible. Yes the designs are ‘mad’ but having that how it’s always intended to be, to create a vision not a business is inspiring. MB&F is grail.

[@user-hs8vd5ic2c]

This is my first comment ever I made in social media. Incredible art work. Teddy, you are best.

[@danielduncan2883]

What a lovely genuine guy. Make me want one of his crazy pieces…. To be part of their story. Loved this video

[@Moongod2500]

I love this mans passion , appreciation and excitement for his craft

[@patrickhartmann1540]

Some of your best work yet. Amazing interview and interviewee.

[@AndrewBashtovoy]

Thanks Teddy, this inspiring interview is a great gift for watch lovers. Max Büsser pushes the boundaries of watchmaking.

[@iamhallo68]

Amazing video Teddy!

[@iliasanastasiadis7658]

The video is 42min long and you made a comment of how great it is in 10 min. Isn't there anything more ridiculous than that, just to get some likes or the heart from the creator? 🤔

[@iamhallo68]

@@iliasanastasiadis7658 2 minutes in and already liked the video

[@mrthinkpositive-ty9hl]

Love Max’s work! Met him in person a few times, Truly a visionary and a nice guy as well.

[@marlowkaplan3584]

I'm very rarely blown away.. this is one of those times

[@c.w.9615]

The "baseplate" as the heart of the watch is illuminating. I've been watching watch tube for 5 years and I never heard that before.

[@garetkonigsfeld2]

You said it so perfectly. None of these watches appeal to me. But wow, absolutely amazing workmanship goes into every piece.

[@watchthebule]

There's a fine line between a genius and a mad man, and Max walks it like an acrobat on a tight-rope. I have so much respect for him and how he's able to keep pushing the envelope, absolutely awe-inspiring! Thanks for this look behind the scenes, Teddy! When he speaks, the passion jumps off of the screen. I love how he has created a family rather than a company and how he values all members equally!

[@matteociancio]

Max is so inspiring. Phenomenal

[@ungarlinski7965]

Holy crap. Just incredible.

[@linxianer12]

Best interview Teddy ! It very fascinating with beautiful shot of watch and information about Max and team about their watch making ! Hope major brand (Piaget, IWC, Glasshute, etc) willing more to do documentary like this.

[@med-3000]

Brava! Great experience and conversation. Great watches and attitude. Amazing journey and story…and friends.

[@ogramail]

Great video Teddy! Thanks to Max Busser for his transparency, passion and creativity

[@joejly]

Amazing video/interview... I've been a fan of Max and the brand for a decade and I absolutely love what they do and what they stand for.

[@todd909]

I love the passion. What an amazing intelligence.

[@kns6132]

I really loved last few episodes where you took us behind the scenes to the real geniuses who make these watches Pls bring more such episodes and also few factory tours.

[@Rhal63]

I read the comments. The only thing I can add is, BRILLIANT! Thanks guys

[@thehamstabone]

Wow, this was an amazing episode. Some of the best content out there 👏

[@lucw9171]

Teddy, it is great to see how your channel has grown over the years and is producing some exceptional watch content. These types of videos are the exact ones enthusiasts want to see and are greatly enjoyable. I am sure the production efforts/cost are quite substantial, but know that we watch enthusiasts appreciate it - not many care to talk about anything besides Rolex anymore!

[@marcgirard7551]

What an interesting and incredible video and person. Max seems so amazing. Well done with this Teddy!

[@Paul-jt7mw]

10/10 teddy... I watched the whole thing non stop .... literally one of the best made videos of a watch maker and great job interviewing

[@jamestamu83]

Amazing watch company! I'd never heard of them, but I absolutely love what they are making! So beautiful. Thanks for taking us along....

[@rayharrison6400]

Absolutely top notch interview. Love this brand and their ethos around creations and staff / friends. Such an open interview with passion and honesty to horology

[@matthawksworth]

Thank you for this interview, very enlightening.

[@edverastegui6716]

Wow!!! The art of a watchmaker at its best expression.

[@karanchoubey]

I enjoyed every second of this 42 minute video

[@scottt.4596]

One of your best videos to date, Teddy! Gotta’ love MB&F!

[@WhiteSandsMbuna]

Glad to see 1/4m$ watches that actually earn it, not for looking like every other rolex.

[@masonjkranglecpafinancialc1336]

Definitely outside the "case." Amazing man and machines. Thanks for sharing!

[@goranbandic9387]

Mind blown, what a great man that is, my God..

[@desertoctane6444]

What a BRAND! It meets the psychological needs of a Horology ADDICT! Hooked. New grail on the list!!

[@alex9294]

i must agree teddy you reignited my love for watches, thank you!

[@Canadianman762]

This is superb, why has this video not have 1M views already? Max has so much passion for watches and it was fantastic to see the operation

[@gerrytemple5044]

What a guy! Great behind-the-scenes video 👍😁👍

[@emildimitrov4203]

The passion is inspiring

[@bahadirgirtten]

I recently had a chance to visit MB&F M.A.D gallery in Geneva with my family. All of us including my 9 year old son were mesmerized. The MB&F is definitely out there to build kinetic art, and their watches are just an extension of that.

[@greggusan]

Don't think any of their watches are my cup of tea. But I think it's my fault, not theirs. These things are extraordinary and I'm blown away by what they do, and how unique their piece are.

[@philippelewis3543]

Excellent watchmaker and great video. Thanks for making.

[@cardinalj]

Thank you for this Teddy.

[@Duc2B]

Max knows how to tell stories.

[@79Hokie]

Excellent video. I was not familiar with MB&F, but I had heard of the brand. Max is a cool dude! I enjoy his stories and passion.

[@KemalHDempster]

What a fantastic video! Congratulations

[@horologicalmarvel]

Max is amazing ! Thank you for sharing this video Teddy ! 👏

[@frankgutierrez7162]

Great interview!!!

[@jemelitatunhawan3471]

Absolutely amazing watch❤❤

[@pruteanu6]

keep it coming Teddy !!! excellent excellent video

[@joelmares1764]

Great Production Work Teddy🔥

[@shuycg]

If I would ever get an MB&F, it would be that chrono.

[@anthonycolbourne4206]

It's a whole different world... steampunk watchmaking, but in a super serious way. Thanks for the latest window into this industry.

[@adeanh1]

THis is amazing content. I feel like there is opportunity for a tv show here somewhere.

[@petrokersta5293]

I love what Max is doing. My gf and I both entered raffle for MAD1 Green. A watch that is linked to Max and B&F, which I can afford. If there is one thing all people love it’s a good story. A good story always has people in it. Behind every watch there are people. The greatest watches are great because of their story. The story of people who created them and those who wore them. This hobby is as much about people as it is about watches.

[@ricardodavidlayaspinto1022]

Teddy, I have no words….. thank you. Thank you for your beautiful work. YOU ARE THE BEST. Ricardo, Chicago.

[@subeijekalo5884]

I have never seen a person so enthusiastic about watch making or about his work 😮

[@timetowatch_francois]

Wow ... I'd work there in a heart beat ... even if it would be at minimum wage! 🤩 Thanks for the tour Teddy and thanks to Mr. Büsser for his passion.

[@TarunBathija]

The amount of respect this guy has for watch making and his customers and life in general makes me really happy to see him succeed

[@spencercook3220]

This is some of the best content on watches!

[@Reladan187]

Great stuff lately Teddy. Extremely interesting

[@apexslider1]

Probably my fav creator vid, great job.

[@mrbxv]

This watchmaker is on another level and playing a different game than anyone else. Bravo, sir! His work is creative and so interesting.

[@lupodisol]

This is a fantastic interview, it’s like Teddy is interviewing Michelangelo.

[@manuelvilla877]

A Real genuine,genuis watchmaker,.beyond compare.

[@davefantarrow3774]

Inspirational. Loved this video. And the watches wether I can ware them or not. Want the industrial watch. Love the cross over of mechanics and art.

[@zeroqueguima]

Congrats. Marvelous video.

[@dannysimenauer5745]

Max and his philosophy to be different reminds me of Steve Jobs at Apple. However, Max is a people person who genuinely cares for his employees. Jobs started Apple in a garage and Max in his apartment so both started with essentially nothing but their ideas.

[@yoadhakim8614]

Hi teddy, saw all Max's interviews in the paste 10 years, that's one of the top 3.....nothing new of course, I know all those stories behinds the watches and I'm also part of the tribe, but the location was great, love that u walled around and made a tour and not just sat in the same place...anyway...Bravo 👏🏻👏🏻👏🏻

[@Mbandf]

Thank you so much for the constant support, dear Yoad!!

[@ignaciopadilla5150]

I love these videos that go in depth with the watchmaker and its brand. It's incredible what they do and the time it takes to design and create these masterpieces. I wish and hope you can get together with Felipe Pikullik which I believe he is also one of the greatest watch makers of our time as he is just getting started.

[@jorge-mendes]

What a video, what a creative person with good taste and talent, a true passionate artist! Excellent video 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻❤❤ I want one M.A.D. !!!!

[@mwade6982]

This is Avante Garde watch making of the highest order 👏👏