The $1.8M Solopreneur Playbook

This is how Brett Williams became one of the highest paid solopreneur's on the internet.
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[@readingwithme2962]

step#1 demand based pricing step#2 boundaries step#3 the $500 client step#4 high demand, low touch step#5 build once, sell forever.

[@jo69123]

step 0 have a following, have a pipeline, lead magnet for getting people to care about the offer in the first place

[@DuroDP]

@@jo69123 Clout is really all that matters in this day and age

[@Jorge27Carrasco]

what I loved about this is it breaks down into a few steps something I've had in the works for a while. It allowed me to see my own work in a way clearer way, so thank you so much for this video.

[@bennettcarby8835]

I’ve watched so many of these videos and my main takeaway is do something you genuinely enjoy. When first starting it’s easy to get overwhelmed when thinking of what you want to do but I believe as long as you do what you love, the money will follow. I’m the type of person that has many hobbies and interest so it’s hard to narrow that down but that can also be used to my advantage

[@budivoogt491]

Love this format Patt! It's great how you didn't take the simple route of just interviewing, but instead break down principles that we can learn from.

[@classicmanlifestyle]

Exceptional video! It shows how much effort you put into planning and production. Love the concepts covered.

[@Mr.HowToTech]

As a small business owner, I have to say, this video was absolutely inspiring!!!

[@chrissulimay]

Nice overview, thank you. one thing I don’t think we talk about enough of this genre is the high value skills that that person built prior to getting their business idea. Without those years of knowledge and experience, Brett would have not been able to do the same thing. - I think we could spend a lot more time talking about that.

[@pictzone]

so true

[@ronaldngarombo1026]

💯

[@vaughan1379]

This is so easy to understand but so hard to do, it’s hard to come up with an idea of your own but definitely possible

[@ezTesting]

Thank you for your videos. You are the modern time Napoleon Hill. Keep up the good work!

[@nicolassturm8853]

woaa amazing history and very well told in full detail, lots of information to take away from this video and implement, just amazing, thanks man 🔥🙌🏻

[@EzekielAkus-pd4zb]

1😊01😊1😊010111😊1111

[@jo69123]

I’ve tested this exact model in 2024 and only got 1 client in 6 months after launch, I say this for all aspiring designers, using this model is harder than you think in 2024. If you don’t have a personal brand nobody will care to try the offer

[@jameslugenga9454]

how exactly did you implement it?

[@SuperReyand]

so you did a branding and SEO and a website, or you just updated your portfolio and did a pricing section, mentioning the flatrate plan?

[@jo69123]

​@@SuperReyand not sure why my respnoses keep being deleted, but summarizing for the 3rd time... Yeah, I implemented all steps that made Brett successful, expect getting an influencer to tweet about me

[@gaarax0x]

These type of videos will always show you how easy it was done.

[@nikos-giorgos]

It'll probably show you the way it was done, not how easy . It's never easy, you got to put 14h days, at least at the beginning.

[@ahulpujari1]

Great video Pat, the details and analysis in this video are not only mega helpful and inspirational but also well made and put together. Will use the tips from here!

[@annioutoybou7174]

Dammnnn! The value of this video is just insane! Keep going Cuz' ! We like that ! 🔥🔥🔥

[@ThisDesignLife]

What will you apply?

[@StupidIsTheNorm]

Amazing. Came across this video at exactly the right time

[@motionmuse5684]

I like the breakdown of the process and why. Thanks for the video!!

[@letsdance1122]

Same!!

[@kingk1974]

Thank you!!! Way to go Brett!!!

[@danielcarretero9502]

Great insights! Thank you!

[@the101connection]

This is a great channel..i would love to replay some of your shows on my online radio station I broadcast out of Perth Western Australia. The 101 Connection. With your permission, of course.

[@mauroissa]

Just found your channel. Awesome content

[@liqidashi]

Put demand first. Brett filled a need by offering unlimited, affordable graphic design services. Price your service high. Brett started at $449/month and raised his prices to $88,000/month. Set boundaries. Brett created boundaries to protect his time, such as requiring clients to submit design requests asynchronously via a Trello board. Go after $5,000 clients, not $500 clients. Brett focused on clients who were willing to pay $5,000/year because he knew they would be high-value. Create a high-demand, low-touch service. Brett created a service that was in high demand but had low overhead. This allowed him to scale without increasing his time commitment. Build once, sell many. Brett increased his revenue by creating products that could be downloaded and sold repeatedly.

[@Tomclarkdeathshred]

So how did he get that client if it was brand new, he had no rankings? Did he use google ads or have a mailing list or some kind of social following or a network of old agency clients to tap up? That missing piece would be key to mention, I feel.

[@yukariseo]

Think he mentioned before that he hit number 1 on ProductHunt and that brought in quite a few clients.

[@BrendanHufford]

I think that's the thing, too. I wish these videos told you about the hard part. This just seems like an ad.

[@vaxattack4643]

Stop being a tight bastard and pay for his website then, these videos are to inspire and give small insights not to teach you how to start scale and build a business

[@dool1002]

Feels like an ad for Brett's business 😅

[@zaffereshaffari2453]

You know, if it’s too good to be true, then it’s too damn good to be true

[@alpha_wolve1]

Its always a great day when Start Story uploads.

[@CostasSchuler]

you have no idea...what video did for me today!!!!!

[@anisulkibria]

You didn't talk about the main part, his marketing strategy.

[@sujanajay5320]

exactly that is the key

[@juan-dsouza]

No that will be available in his course you need to buy it😅😅

[@Dan-tq4nj]

@@juan-dsouza its not even in there. last checked half a year ago

[@ghostofakina8747]

Exactly.

[@aboutmillions]

they didnt talk about hit because hes funneling a course and this channel is getting a percentage of people who buy it

[@Van-Helssen]

Amazing 🎉

[@brynmuzika]

I was always thinking of applying this business model to my own business for a very long time but now I’ll definitely do this. Thanks for this content.

[@topdev_tech9156]

Im gonna be worthy of your show one day. Thanks for making these!!!

[@aqleemasajid]

I am working on something very similar. A subscription based platform where I will be converting Figma designs to real web pages (React, angular, html, css, bootstrap). I will be launching it this week. So excited :-)

[@iamleomoko]

There are third-party plugins that can achieve that, and the developer who will be developing the code can correct minor flaws.e,g Anima . I do not intend to discourage you.

[@poojap862]

@@iamleomoko ofcourse there are but no client is interested in spending so much time doing the manual work. Most of them want a final working output

[@stuartbest2178]

Cool! Best of luck💪🏾📈

[@mannyw_]

How’s this working out so far?

[@greetruben]

starter story on starter story

[@alexisflive]

Brett is a genius

[@ekjotsingh261]

You should start a podcast of yours and present case studies that way.

[@bryanzawlocki]

All I want to know is how he manages his hour allocation to client projects. As a design joy client can I create a task to design an entire web app and have it turned around in 48 hrs? Or Design an e-commerce site for electronic music equipment? And continue to submit a request like that every 48 hours? What about reviews or changes?

[@Quickeasyguitarlessons]

Very insightful. Thanks

[@amiemadeit]

How does he take a vacation? seems like it would be mon-fri 52 weeks a year.

[@conniesilvestri7812]

I'm here working it all out at 48 to get online with my passion ;)

[@spermwater]

Keep pushing bro, you'll do it!

[@WysdomHub]

Amazing❤

[@gingerjiang666]

Thanks for sharing all these awesome videos. I am just starting my SAAS startup, really gained a lot inspiration and knowledge from your channel. Hope your channel goes viral soon so more people could benefit from your content.

[@hirojbehera448]

Hey ,I am looking for a co-founder of my saas startup.can we connect

[@bryanzawlocki]

Video editing is not in demand? Do you know what platform this is we’re on?

[@thedlkr]

I'm working on implementing Brett's strategies.

[@conniesilvestri7812]

me too!

[@Lumanix1]

I was thinking the same. Since it's only him doing all the work with no contractors, wouldnt he get burnt out tackling all those clients projects himself.

[@thedlkr]

@@Lumanix1 I think it's a combination of him being super-humanly fast at completing each job and not caring if there is churn.

[@gia_amsterdam]

This was an inspiring video. Thank you.

[@DannyMallinder]

great video, its got me thinking if this would work for a thesis-based VSL (video sales letter) design service or strategy design work ...so many options

[@mindfulmilligan]

Great video and storytelling!!! Love your vids man.

[@Venmanayan]

He'll die with that unlimited design 😂

[@kiranraj1006]

Great!! Thanks for sharing.

[@alexk1575]

Great video man, keep them coming!

[@JDG.RealEstate]

$200,000 salary for graphic designer employee? That’s got to be like a Harvard Phd

[@Jet-setting.TinyTourist]

Always a new little insight to learn here

[@garagespot461]

It's like two rock heads promoting each other

[@ReggyCharles]

how did he get his clients???! yes you can lower the price but how did that client find him???

[@Zoe-Dixon]

Wow guys. This is great. I had no idea this extended onto a KZbin channel.

[@JacobWarwick]

Can confirm this playbook works to over 7 figures a year.

[@Kozette88]

Deploying my app this month and found a remote part time position while the app gets traction.

[@stuartbest2178]

Awesome! Excited for you!💪🏾

[@jesusisking33ad]

Most companies want design in less than 48 hours with majority needing it same day. Not sure why most will pay thousands of dollars for a longer turn around time. I know they're paying for quality but I'm sure they can hire a designer for same or less that will be dedicated and active around the clock.

[@AlMansurpictures]

Yes they can, Fiverr or Upwork

[@varshil-is-real]

you don’t get it, the leave after the first month, his clients only stay for 1 max

[@ThisDesignLife]

Have you tried getting a high-end designer who's available?

[@maxslch]

Yes but imagine the hustle of hiring a designer the normal way, I bet it'll take you more than 48 hours to get him started or even find one. Can take weeks at best depending on what you want.

[@maxslch]

I'm thinking this model can work really well for some designers working with startups and companies who have money. I'm building an agency like that but without taking 100s of clients per year since that's obviously unhealthy.

[@skinniboistrength]

Love this shit!

[@potbtech]

Fantastic channel. You gained a new sub!

[@fitballfactory4545]

honestly, big ups to the hustle. however, whatever he built is still very much a job that could be very demanding at times

[@jaycastillo7928]

Got to get real good at graphics

[@leadgenjay]

Really insightful to see Brett Williams' journey to success. One key strategy for solopreneurs to scale like Brett is to automate lead gen with tools that integrate directly with your CRM, saving hours daily and keeping the pipeline full. Always focus on high-value tasks!

[@Shaunmcdonogh-shaunsurfing]

Awesome

[@metternich05]

This isn't the first video around here about the guy. What I still don't get and what all videos fail to explain is where the clients come from and how you actually close a deal. The graphic design market, just as any service market, is extremely oversaturated. It's basically race to the bottom for freelancers. So it sounds like you managed to reinvent the wheel and game the system by offering unlimited services for a flat price. But it's just pricing. Nobody cares about pricing tricks, it's not the point, and pricing alone won't get you new clients, especially larger brands. It's also a lie that there are only a handful of graphic designers out there who can deliver high quality services on time. There's an almost infinite number of them, at least a lot more than there's demand for. So this is a fake clickbait video that fails on multiple levels. I don't blame you tho: you just want to roll out videos fast as you can, and put the most ridiculous clickbait dollar sums on the thumbnail because you want to make a buck while you sleep. Who wouldn't want that, instead of wasting time properly investigating a business model and making a video that gives you something tangible.

[@Iniiaki]

You say " It's basically race to the bottom for freelancers. " The thing is, that he create a brand, and sell him like a business, and not as a freelancer. Thats how he boost himself up, not selling himself as a freelancer instead as a business. There are a lot of freelancers with high quality designs, but fewer with a business mentality. Did you notice that?

[@metternich05]

@@Iniiaki No. At the end of the day, it is what it is, a solo guy sitting in a room churning out designs. It's the definition of freelancer. You are talking about marketing. So the only difference between broke and millionaire graphic designer is their marketing skills - or lack thereof? This is a very simplistic view of the graphic design business. We all have the same marketing tools available to us: social media, ads, etc. There isn't a single link to this guy's portfolio anywhere. If there was, I bet most of us would say it's just OK but not $2M OK.

[@blackenedblue5401]

"It's also a lie that there are only a handful of graphic designers out there who can deliver high quality services on time" Absolutely wrong. It's extremely difficult to find a high-end designer who can deliver. And a high-end designer who can deliver can literally transform the value of a company far beyond whatever Brett's monthly fees are

[@metternich05]

@@blackenedblue5401 You saying this from experience? If not, what's your source?

[@gaarax0x]

I agree with you on this one. 2 million my ass 😂

[@andrespineiroc]

Isen't productize yourself form Jack Butcher? Are they partners or am i missing something?

[@TalesOfTrillions]

I'm both inspired and skeptical! Brett's $1.8M Playbook sounds like a dream, but is it sustainable for the long haul?

[@AliA3alfinomino]

is he use workflow as a web designer ?

[@LeandroMartinezLFM]

Awesome content! It's awesome to see Brett evolution compared to the first video. Can you share the name of song used in the final portion of the video? like at 11:03?

[@MarcAndrewII]

Bro what camera do you film with? I need suggestions, thanks.

[@MAPMember707]

This is the best review on Brett I've found. Which is the best course teaching the Productize Method is it Bretts Course ProductizeYourSelf or the Course by WGMIAcademy? Or just buy both? What do you think? I will buy based on your recommendation and if you want include your affiliate link if there is an affiliate program for ether product. Thanks. This was great research. What other business models to you think will work with the Productized System?

[@timtim2500]

His service, offer, structure of business, USP, CVP & UVP are *all making ZERO sense* ... but as long as he was successful in hatching a scheme like this... then kudos for him, for discovering this untapped market!

[@BG.Dumitrescu]

This is genius.

[@derekjustin09]

Bro, is this an AI CGI version of you? If so, It’s awesome

[@digitalsketchguy7844]

For every success story how many have crashed. You could also interview these folk to help guide start-ups away from the worst business mistakes.

[@-india]

such an insightful video packed with value thank you for sharing!!

[@campfyreco]

This was a great video. Wished it was longer.

[@al3030]

So he is a very skilled web designer. This is not a business but a freelance job.

[@wchristian2000]

First off: it is a business because he is offering a service directly to customers for a profit. And secondly, the reason his business is successful is because of the pricing model used (monthly subscription). Those two aspects of his business strategy are not unique on their own, but Brett combined them, which is something that was relatively new for his industry, and thus garnered a lot of attention/revenue for his business. A typical freelancer bills their clients on an hourly basis, even though they work for themselves, its a dynamic cost. Compared to the static monthly subscription model. I think it would help to widen your parameters on what a business is, as a business is anything where you are directly offering value to customers. A worker/employee sells their time/skills to a sole business/company. Business owners, freelancers, etc generally take on much more risk since their income is not fixed.

[@cp6uh88]

How does he find clients?

[@king_cj]

24h from the start of a site to first client in web design niche? Probably he can make milllions in google seo

[@dragospetcu1769]

Do you think this will work for developers ?

[@user-dd3lw2pq9v]

You can pick up contract work as a developer on sites like Upwork. What Brett does is the same as being a freelancer. They just put a different spin on it.

[@jonnyelvin8715]

Whats the set up when Brett wants or need annual leave?

[@crystalpulseTV]

Send email out to current clients ahead of time notifying them of the break, close gates on client signups, pause autorenew on current clients till back. That’s what I’d do anyway

[@CB-gb4ep]

Hire a VA and outsource the work to another designer and/or get a partner and/or build a team.

[@irenejenna5725]

I saw this I thought it was just clickbait. This is actually pretty useful information

[@kjandu]

Here we go again. Brett must be really in need of new clients for his course?

[@ten2805]

you think Brett paid for this video?

[@nikolaybonapartov7379]

It's only 149 USD and it's very helpful.

[@ghostofakina8747]

@@nikolaybonapartov7379 What's his marketing strategy?

[@aboutmillions]

people truly believe he's only working a few hours a day with 1000's of clients. It's INSANE LMAOOOO

[@DihanK]

Agreed. It’s an overly simplified model. I lost trust in the video when he said “companies know they’re getting a talented designer with years of experience” or something to that effect. They are skipping over crucial points that can make or break a business. All clients will unsubscribe if the price goes from 500 to 5000/mo. Also, all clients would want design reviews and implementation strategies. There will be emails, and calls and meetings. A client wants what he’s paying for, not a lucky packet - what I get is probably good enough.

[@steventse66]

I like your video. :)

[@kylev8903]

Did he raise his prices on his initial clients or did they stay grandfathered into the original $500/month?

[@krealdesign]

One thing missed in 16x5K clients to make 1mil is 12 months multiplier. How many will stay full year paying 5K? This type of service is ultra rarely needing full-year maintenance. Most will stay for 2-3 months. Then you need to find new ones. So, something just does not add up, making this “genius structure” a nice candy coat of something else. If you need to find new clients every 2-3 months, you’ll be way more profitable doing the same and charging at least 2x fixed fee instead of a sub.

[@davidtennyson452]

No client will go from paying $449 to $8000 per month, when originally they are soley focused on price.

[@jeltedj74]

Could be new clients, not the same old ones.

[@starterstory]

I talked to Brett about this. He never raised prices on existing clients. Only for new clients. So gradually over a few years he was able to command way higher prices. What was smart was that he underpriced his services when he was a nobody. Same concept as doing work for free to get experience etc.

[@bigbrain8035]

What's the difference between a freelancer price and an agency price Value bro!!! His a big name is the industry, the best in the space. SO he can charge what ever he likes and Clients will still pay it

[@davidtennyson452]

@@starterstory that's make more sense. What does Alex Hormozi say, say the highest price possible out aloud and as long as you don't laugh, the price is fine. 🤔

[@cmamsler]

He just raised his prices again not to long ago

[@SuperReyand]

The question is, how to acquire clients? I mean, how all those ppl come to his site?

[@smoothoperatah]

ima be honest. this sounds like a nightmare. 16 clients with unlimited demands? do not want no sir

[@SEOPro]

Isn't this retake on old video? kzbin.info/www/bejne/momuq4aKZat4Y6M

[@JavierEzpeleta]

even the same footage!! 🤯

[@JohnJohn-nh2rl]

i haven’t seen a designer salary for 200,000 😅

[@caiobrosssi]

that is totally doable for a Senior designer in US

[@raymanmufasa]

Great Video, Very Informative ....

[@degenviking6068]

How did Brett get his first client? What did he do to market his skills?

[@ownagejuice1394]

the salient points and essential details he doesnt discuss hahahaha, one day Brett was poor, tadah, next day he got hundreds of clients out of the void

[@agilix_]

It's funny how you say it wouldn't work for any other business since design has low touch but then Brett goes ahead on his channels saying everyone could do it, not matter the business you're in 🙈😛

[@HistoryHiddenn]

❤❤goods

[@robleon]

Solid break down! 👍🏻

[@ontarioproperties4742]

I never heard of a $200k per year graphic designer...

[@DavidSKalashnik]

Mike welsh is the highest.

[@middleclasscow]

6:37 in what world does a graphic designer in house demand a $200,000 yearly salary? The average designer makes probably $55k a year bro.

[@gaarax0x]

Lol Facts

[@thecatsmom54]

You forgot to mention that he also promoted his services on Product Hunt.

[@skydesigner8072]

What the hell is "approved graphic designer" you need some sort aprovement to become approved?