The Perfect Iron Shot | Finding Feel

The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience that’s difficult to describe - and even tougher to create. “Finding Feel” is a Titleist original that brings you inside the team’s efforts to unravel the mystery of feel and find an answer to the bewildering question, “How do you engineer an emotion?”
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00:00 - What does a pure iron shoot feel like?
02:15 - The Subjective Objective
04:50 - Sounds of Impact
05:16 - Half a Milisecond
09:30 - No More Excuses
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UPDATE: Congrats to our sweeps winner, @joebaranek5946! We look forward to helping dial you in for your new set of Titleist T-Series irons!
The sweeps period for entries has concluded. We will be reaching out to the randomly selected winner and announcing shortly.
Sweeps Alert! Leave a comment on this video and subscribe to our KZbin channel by March 9, 2024 for a chance to win a custom fit set of T-Series Irons. Details and link to full rules below...
NO PURCHASE NECESSARY. Void where prohibited. Open to U.S. Residents age 18+. Sweepstakes offered from 02/29/24 to 03/09/24. Complete official rules are available here: www.titleist.com/sweepstakes/...
#perfectironshot #titleistirons

[@reyvalenzuela3100]

The sound of hitting a pure Iron shot has to be the most invigorating and addicting sound. Right after that shot, the chase for another fix continues!

[@davidschneider8314]

This video demonstrates how "pure" is a connection between the brain, hands, heart, eyes.....it's a full body experience.

[@jc7archer]

That "feel" is what I believe keeps every golfer coming back. I enjoyed hearing everyone in the video saying the same thing. Even as an amateur golfer, you know when you've hit it right.

[@LCLand]

Yes! Like when I was learning how to snowboard. The faceplants were brutal but I felt that little glide and sway and I knew it was going to be so glorious when I learned how to ride well. And it was!

[@randomadness1487]

Pure iron shots are little ah ha moments like a dream. For an instant, you know it all, you have it figured out, and then like a dream, it fades and you just can’t put your finger on it. Until you do it again. Thank you Titleist for giving me the opportunity to have those moments. 👊🏼

[@Ceractucus]

Whoever made this should be making documentaries or educational programs. I dislike sports in general and golf in particular but I would happily watch this again RIGHT now and I just watched it. It is entertaining as hell. So well shot and realized. If the team that put this together can make golf interesting to me, imagine what they can do with class full of school kids. Give these people a job, and pay them a lot. Seriously.

[@kalyssiaseptember]

I’m anemic so I clicked when I saw “pure iron” and got like 12 seconds in before thinking “wait is this about golf”

[@loganapplebee2040]

Finding Feel feels like you're hitting nothing and everything at the same time. The beauty of watching this and seeing a beautifully diverse audience feel such genuine emotion when hearing the flushed ball demonstrates the beauty of golf. That feel brings us all together.

[@jayzdunek4026]

The feeling of a pure strike with a forged iron is like HEAVEN. It stimulates the soul. It is like a hot knife through butter. The perfect symphony or the greatest jazz guitarist playing the perfect riff!

[@chriscorea1284]

A shot that flies exactly as your mind pictured it and with the result you had envisioned......that's a pure shot to me!!

[@drthunder1143]

Nobody does it like Titleist, from the balls to putters, wedges and all the way up to drivers. Hitting a pure iron shot is a special thing indeed and part of what keeps us all coming back to play again, no matter what is on the scorecard

[@johnconnell9898]

Forget about distance. The "feel" is what makes this game beautiful. Instant feedback means so much

[@user-cp8nb8zd4w]

The feeling of a perfectly struck iron shot is what keeps us coming back to this great game!

[@ldorocak]

I love the sound when you hit the just right. As soon as you hear it I’m like “there it is”. It also feels just easy.

[@TreverE]

I didn't watch this immediately expecting just some PR message. Instead, this is inspiring. THIS is the unspeakable conversation we all wish we could explain to others about why we love golf. The perfect feel "lights up your brain". A bad strike you feel in your hands; A good strike you feel in your heart.

[@user-jw7op5jx9h]

Chasing the pure iron feel is why I’ve been playing Titleist irons since high school!

[@albertheger8980]

When you flush the shot it feels like you the Titleist club, ball and you are one for a split second. Its a sweet feeling.

[@jimconner1028]

A perfect iron shot feels like..nothing. Maybe butter but when you nail it, just a smile and pure satisfaction.

[@user-bq3bj3xj9c]

Love the smiles when the people were asked to close their eyes and just listen…

[@EllaPlaysSynths]

Ex-golfer doing a master's degree in Audio Technology right now and... this made me happy, thank you

[@LCLand]

Why ex??

[@troygoode8990]

The feel of a pure iron strike is what hooked me and called me into this game in 1996

[@douglasloofbourrow119]

This is exactly what I suddenly experienced the first time I hit the T300 in the shop. Besides the consistency and trajectory those irons give, the sound and feel shot after shot created an excitement expectation that you just keep wanting. I have been a Titleist user for more than 50 years (back to the Acushnet days), and with the new T irons and and TS i&r woods, all this engineering work has suddenly reached the pinnacle of perfection. The tingle that vertebrates in your hands and ears, and the rush of joy when you flush that shot. I wish I could have another 50years of this joy.

[@danieldimaria8557]

Titleist good

[@toddhuhn1734]

Great look behind the scenes. Great to have the PGA guys, amateurs and No Laying Up all included in this process.

[@user-kg2lm7jw8h]

I love my TSi driver! After watching this video, I now want all the other toys to go with it. Thanks Titleist.

[@conner_luft]

At this point, Titleist is just too superior for the iron market. Great work crafting another amazing iron! 😀⛳

[@kingchicollection3211]

Who came here to save it for when insomnia hits😅

[@richg8016]

Nothing like hitting it pure. The feel. The sound. The flight.

[@DanielLombardozzi44]

Sent by no laying up. Played Titleist my whole life. Nothing else compares to the feel of Titleist iron.

[@dereksprague123]

Who else came here from their marketing email and to try to win some new sticks?!

[@atreyuwings]

Dang I don’t know the email or how to win new sticks

[@samschroeder3635]

I love how Titleist is the standard for golf equipment, but they're not scared to keep pushing the limits of whats possible and how to improve their already great products.

[@deankelly4653]

It’s so crazy how Titleist can have that much attention to detail for the clubs

[@BOLDRL3]

This is why Titleist continues leading product performance across the equipment spectrum. #TeamTitleist

[@TaylorSmith-bu6pq]

People who have never played just don’t get it. This video would be a great start to explaining part of what keeps us all coming back for more.

[@vurich1]

Nothing feels like a Titleist!!!

[@jcda117]

Couldn’t explain what a perfect struck iron feels like. Such a good question.

[@dreustle1]

I never knew just how much the sound of the club meant to me thank you

[@gregsullivan33]

Love the feel of Titleist.

[@user-to6ol7oy8g]

There’s nothing like a Titleist!

[@jconnordelaney]

The perfectly struck iron landing on a green for a tap-in is just incredible.

[@Pastor.Devin.Galloway]

This is why I play Titleist.

[@justinvoigt7155]

this is why Titleist are the best in the business...precision and attention to detail...not to mention they treat their amateur players as well as their tour players!! Well done

[@walt_cca7239]

That perfectly flushed shot is seriously difficult to describe to another golfer and impossible to describe to a non-golfer. The new T-150 irons are like absolute butter!!! I can't wait to get fitted for woods and wedges next!

[@tonyrego4969]

The feel of a perfect iron never lies. It always provides the truth with its feedback of sound, feel and performance. It is artful and the need to do it over and over again makes it an addiction that you can never fully satisfy. You chase it every time you grab an iron and until you’ve taken a swing you simply can’t push down the need to do it again. Nothing looks, sounds, feels, performs or draws attention like my Titleist irons especially after everyone sees my reaction to finding the perfect feel.

[@stashtrey1]

It feels effortless and fills me with pure bliss. It can happen on the first hole or that last approach on #18 after a miserable round....but it will always keep me coming back for more. The endless pursuit of that feeling ...a lifelong endeavor for me. ;)

[@pbplayer1b2]

What a relatable video. The more I play, the more I search for that sound and feel of the perfect iron shot. I loved her comment on it being a little addictive to pure your irons. It is such a unique feeling, and their smiles while listening to the golf swing and ball ripping through the air sums up why we love the game.

[@danfitzgerald9552]

This is why I still game my 692's from sophomore year of high school ('97)... no other club has ever felt as butter as my Titleist irons!

[@christianeaton5507]

There is something to be said about owning a club that you know just by holding it you know it's going to deliver. That's Titleist. Always has been and always be a confidence inspiring brand.

[@user-ox5rx5eo7t]

The sound of a pure iron shot is like nothing else. It’s what keeps bringing me back. No matter how tough a round might be

[@logilistix8653]

Titleist is just so much better than any other brand in any aspect of the game

[@LCLand]

I did buy their driver after borrowing one in Turks and Caicos but cobra is pretty awesome too. And ping. 🤤

[@matthewneustadt4388]

I have been playing Titleist products since the early 1990s...Simply because they are the BEST! The feel is for sure different and special with Titleist. The description of hitting a marshmallow is so true, and once you do it, you can't wait to do it again. Well done Team Titleist!!!

[@andrewkelly930]

My son has titleist irons and he loves them to death. He got fit for them and has never looked back. He has shaved at least 4-5 strokes off his game. Thank you titleist

[@donaldwright2323]

The perfect shot feels like you become "one" with the ball. There is no vibration in the hands, it just jumps off the club. Thanks Titleist.

[@user-ry7hl3kn2g]

All Titleist all the time, for the past 15 years!

[@dwitzig]

I've been playing golf since I was 8 years old. Hitting a pure iron shot feels and sounds like you are swinging through the ball and you hardly feel the impact. The sound is pure joy. Everything is aligned.

[@rickerredge9466]

I love the passion Titleist has for precision, performance, and creating the best outcomes for golfers of all ability levels.

[@user-pm5ey2dj6r]

The pure smiles and joy when people talk about pure shots is one reason why we play the game. It’s almost unable to be articulated. Watching a video like that was awesome. Can’t wait for the next episode

[@ajchristiansen6396]

Nothing FEELS better than hitting lots of greens and playing your best golf. Which is why nothing feels like a Titleist. Great video. ⛳️🏌🏼‍♂️

[@kevinnix6722]

Nothing soothes the soul more than the feel of a well struck iron. The feel that I have had with every Titleist club I have ever had in my bag is why I will trust them until I die. Play well all.

[@zacharythompson6671]

Titleist is the gold standard in golf. Best feeling clubs I have ever hit and their dedication to improvement over just simply making a profit is why the pros trust them most.

[@jasonvecchi1975]

Yeah, this is one of the many reasons why I go with Titleist.

[@user-gf9rw6yt5u]

I’ve been playing Titleist CB irons for over 20 years and the feel is why I keep coming back to them. I’ve tested other irons every time I upgrade, and I always end up with Titleists.

[@michaelyearout4835]

I love the feel and the sound of hitting an iron shot solid. Always Titleist!

[@cardsfan617]

The best rounds of golf are the ones when you find this feel on multiple shots. You know you’ll be finding a lot of greens that day with a chance to go low. What a great video.

[@austinvanampting8465]

This video is the exact reason we all can't give up golf. The feeling of a pure shot is incomparable

[@Haye2Adventure]

Titleist to me has always been the standard in golf! That is why I have played titleist since I was a young kid and will pass it on to the next generation of golfers in my family!

[@RDKreitzer]

The feel of a Titleist club just doesn’t compare. It’s hard to put it into words but the sound the ball makes off the club is as unique as the way it feels. That is the Titleist difference.

[@golflegend10]

Titleist is always at the forefront of golf innovation, so the fact that they are focusing on feel now is unsurprising!

[@MrRtee3]

A pured iron hits all five senses: - The tactile feel of nothing but also everything at the same time - The sound of the thump and the slight click of a compressed golf ball - The taste of accomplishment the split second you realize what you’ve done - The sight of the ball leaving out of the perfect exit window - Finally, the smell of burning as you realize you scorched it 20 yards over the green and went full ICARITOOOOO

[@user-xc4ss5xx3e]

Will always bag Titleist products...nothing but the best!

[@ryanvaughan3794]

Loved my AP2’s for years, loved my T100’s. 6 months in, I LOVE my T150’s more than any set I’ve ever had. Amazing Titleist keeps getting better and better. Best in the game, not even close.

[@edwarddopman-kv4vz]

That video is Titleist distilled. The quest to combine art and science to bring joy to golfers.

[@old-sci-guy]

This got my nerd juices flowing, with the embedded memory of just how amazing a pure shot feels and looks. It is worth chasing every shot of every round for your life. My best golf back in the day was with a set of 2-PW 962b irons that would deliver that feel. Keep up the great work, Titleist!!!

[@titleist]

Hi @old-sci-guy, thanks for sharing and we have some exciting news... you were randomly selected as the winner of our Finding Feel sweepstakes! Please reply to this comment with an email address where we can contact you to confirm eligibility and share some other details. We won't publish your comment, so your email address won't get shared here. We look forward to hearing from you soon!

[@titleist]

@old-sci-guy - Don't forget to reply here with your email so we can contact you to confirm your sweeps prize. We won't publish your email but we do need to connect with you. If we don't hear back from you by Friday, March 15, 2024 we will have pick another winner. Hope to hear from you soon.

[@MegaSpeedemon]

That’s why Titleist is the number one ball in golf and the number one club in golf. This video shows and says it all about the purity of the golf shot. Absolutely amazing there’s no other feeling like it in golf other than scoring and winning! Thank you Titleist!

[@shanelilly4466]

That video tells me WHY I love my T200's so much. I've been a Mizuno guy for the last 25 years until I made the switch. I'll never play another iron other than Titleist!!

[@shawnclement3103]

I always preferred the look of Titleist irons over any other. Now that feel is being engineered into the product, wow. Next level!

[@markloutensock6325]

The sound and feel of a purely struck iron shot is absolutely one of the best feelings in sport. Congratulations on the work to make it happen more often for all of us…no matter what our level of play.

[@danielkohanek3949]

I've always appreciated the level of research, development, and engineering Titleist put into the design and production of their balls. I've only played Titlest balls since the ProV1 was launched but never played their irons (excluding Vokey wedges). This video peaks my interest to test their irons! Well done Titleist team!

[@TheFiremine]

I find myself moving more and more towards Titleist products!

[@michaelparsons541]

Yeah, feel is king in an iron, and Titleist has put in the work to become King of Feel. Especially when matched with the best ball in all of golf.

[@garyhovis8663]

I don’t feel it, I hear it and see it. It’s when it’s not pure that you actually feel it and the best irons tell you where it is on the club face. To do it with distance and game improvement clubs to this degree is unbelievable. That’s what Titleist has done here with each iron. To put this much feel ( sound, sight and being able to tell where you hit it ) across the board is truly amazing. A blade is easy to tell simply watch the shot. Feel is described here in a perfect way because perfection is what they’ve done with these new irons. Everyone has their own description of the perfect shot and now more golfers will be telling their definitions. Only if they use Titleist T Series Irons !!!

[@jeffmartin738]

What an eye opening video to the length that Titleist goes to not just producing quality clubs, but producing an emotion that is hard to explain. Loved watching the people wearing the headphones and breaking out in a smile.

[@joshawoodward]

I know I shouldn't be amazed, but I am...I am amazed that they can quantify "feel". The relation between sound and "feel" makes so much sense to me and I just think this is one of the best videos Titleist has put out.

[@matthewdesforge672]

Titleist has always made the best looking and feeling irons. Hitting the sweet spot is unlike any other club.

[@tylerstewart38]

Titleist are unique. Puring a Titleist iron is unique. The feeling is simply unique and beyond satisfying!

[@karlcaldabaugh4501]

Impressive! Nothing like the look on someone’s face when they pure one. Had no idea this much goes into it.

[@CHIROATL]

I just got my T150s last month and I’ve never experienced such a feeling and sound when I hit one right in the face. I’m team Titleist forever! ❤

[@ad12345ish]

Titleist is the best brand for such a broad spectrum between amateur and pro. I’ve been trusting Titleist for close to 20 years now and will continue to do so going forward.

[@dougmartin6102]

I worked for Titleist back in the 90's, have been hooked ever since then. I look for the feel in both the club and the ball. Titleist has it all.

[@user-vc9qc6ju9k]

Titleist is the only club I will ever play! The quality and craftsmanship is incredible!

[@becketwren1103]

The cinematography is truly world-class. Fantastic video! My next irons will definetly be Titleist!

[@tmills71]

The sound of a purely hit shot is worth all the money in the world. Good job Titleist !

[@tonyreagan4553]

My sons now 17 and plays High school golf and we started watching the Titleist finding feel together , which makes this channel our #1 . Love the T series irons I play the old 200/300 combos , would love an upgrade to this seasons 150’s or my son would be great to get .

[@SaraSnow-yg3nl]

So glad the No Laying Up guys switched over to Titleist. Loving the vids about Titleist equipment.

[@bryannieznajko3386]

A pured iron feels like the first bite of a well-prepared steak. There's a shiver that goes down my spine when a good swing is coupled with the tremendous sound of the golf club through the hitting area into impact. The feedback is amazing when there's very little vibration but you know you hit it on the sweet spot.

[@Mulligans1980]

Puring shots is what keeps me coming back. Doesnt happen often enough, but when it does it, oh boy.

[@billgardner6905]

Everybody can experience that feel, which makes it cool. Making that happen easier or more consistently is the holy grail….

[@scoots5656]

I was excited for the season before but now I'm extra pumped. This is my year to pull the trigger on irons, hard to imagine anything will be better than Titleist.

[@JoeRmine]

Titleist's latest irons are a sight to behold! The sleek design and advanced technology make them a golfer's dream. And let's talk about the "how I'd like to win" contest - count me in! Winning a set of these beauties would definitely up my golf game and have me hitting the fairways in style

[@8SheldonS8]

As a newish golfer (5 years) I really underestimated the amount of R&D that goes into making these awesome products! I also really enjoyed the high speed videos of the ball strikes.

[@tyknispel8774]

The ultimate drug! So hard to describe but the feeling of a flushed iron is impossible to forget. Part of why I’ve had Titleist clubs in my bag for years.