The Polarizing History of Coachella

Did you know that Coachella lost so much money its first year that they couldn’t afford to do it a second year?
Today we are diving into the history of Coachella aka the most talked about music festival for the past 20 years. They are a great example that in order to be “popular” you have to be willing to be “polarizing”.
Watch the Coachella Documentary on KZbin here: • Coachella: 20 Years in...
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[@skin4448]

You guys truly deserve to be the number 1 marketing and pop culture podcast🔥The quality of your analysis and deep dives into subjects is so valuable, interesting and inspiring 💛+ your predictions... I mean celebrities' PR and brands should be taking notes ✍

[@radiojean]

Literally!!

[@radiojean]

@shadow8277yes! They inspire me in so many ways

[@fuezike]

I've been saying that from the very beginning. I'm so happy that I'm not the only one. 👍❤

[@austinmarlowe8637]

Maddona was over 20 years into her career when she performed at Coachella.

[@Desert_Jess]

I am so confused about who they are talking about because surely it couldn't be the absolute ICON Madonna that's been famous since 1983.

[@vanessa3120]

It’s refreshing listening to a podcast where the host actually knows what they are talking about. I can’t tell you how many times I’ve tuned into a podcast and they’re chatting about something they know nothing about

[@braydonmunoz]

y’all are always having the conversations I have with myself in my head & I love being able to see it in this format! 🖤 I miss long-form content and this podcast has become my current fav. 🫶🏼

[@starzinmyeyez444-tu9hm]

Absolutely look forward to your guys videos always, so please don't take this the wrong way... but I feel we need to set the record straight on Madonna, because that woman paved the way from the 80s for every single female pop icon who came in her wake... she has so much incredible influence. I know you guys didn't mean to discredit that & it was probably a mistake, but I would highly encourage you to explore her history & impact as an artist! She is truly so unbelievably meaningful & influential! The definition of a trailblazer and she came to Coachella already a legend with over 3 decades at the top of her field. Anyways, love you guys!! Sorry to be a know it all, but my Gen X mother raised me to be loyal to Madge until the day I die and I have to perform that duty. Would love an episode on Madonna one day once you've gotten into her!

[@theresacottone]

Agreed. Loving these videos but I had to do a rewind when they started talking about Madonna. I'm like... "Madonna, Madonna?"... I'm an elder Millennial so I was a toddler when Like A Prayer came out. Her discography is EXTENSIVE. An equivalent artist would be someone like Cher, Dolly Parton or Diana Ross from the 70's. I definitely wasn't around for that but I knew of their cultural impact. I wonder if for Gen Z it's harder to decipher that kind of stuff because it's all coming at them at the same time. All songs available 24/7. Nicky/Coco if you read this comment (you said you read them lol)... what do you think?

[@Desert_Jess]

​​@@theresacottoneyes! I'm an elder millennial too and there are definitely videos of young men vouging, dancing to Like A Prayer. Ray of Light was a CD I owned, not my mom. I rented Evita for like 3 months straight, so again I'm confused on who is the Madonna they are talking about lmao

[@mimiseligman4978]

27:05 - Taylor Swift's song is called "fortnight" which is much more likely referring to a period of two weeks instead of the video game! Its still *possible* that it is about fortnite but probably not :)

[@Emmy-rw8yl]

Was gonna comment this :)

[@datguy1616]

Just went to bad bunny’s concert in salt lake to kick off his tour and he had necklaces that they gave out to fans with lights in them that were programmed to light up in sync with certain songs. Visually it was wild! Such a cool effect and made me think of your podcast haha

[@GodsFaveSim]

Taylor swift started doing that in 2015 and it immerses you in the show in such a cool way.

[@hunniii2356]

yeah coldplay, kpop and Taylor swift started that long ago too and it looks amazing

[@imbored7119]

As someone from Argentina with 0 possibilities to go, I only know coachella from influencers. Thats also the case from everyone in my highschool.

[@cesarmatsalazar]

Love the podcast but wdym Madonna wasn’t mainstream yet? She performed in 2006. She was pretty much already a legend by that point in her career

[@Desert_Jess]

A legacy act!

[@YassinMans]

Love this channel but I cringed at the Madonna part. She had over 20 US top 10 hits before that point & only 2 afterwards. Her peak (late 80s/early 90s) had long passed. Coachella didn't help her popularity at all

[@soaribb32]

Maybe you don't know this but there was a lot of push back on Madonna in 2003 for the American Life single and album. And that performance of Hung Up was probably the first time people heard the song which is one of her biggest singles EVER...

[@Scarlett767j66]

I’ve always wanted to go to Coachella since I was a kid. I was 11 years old watching Coachella vlogs on KZbin. I was in love with Calvin Harris music and always imagine to see him there. Last year was my first year unexpectedly going to Coachella having forgot about it not even had seen the lineup I got tickets. Happened to be Calvin Harris was going to be there😢 I’ve never had a better time of my life.

[@hillaryh6191]

I’ve been in the hospital so I’m so happy that you’ve been positing new content it rlly helps me get thru my nights - love you both

[@hillaryh6191]

Also a Kesha video would be awesome bc I see her having a huge comeback now that she has a new record label and freee

[@fuezike]

Honestly, I've never been a big fan of Coachella, but after listening to you guys, I might reconsider my opinion😅 It's crazy how much work is put into something that we consider to be easy and simple, you know natural. This was once again a very interesting video. Thank you❤

[@jacksonhoopah]

I know this sounds like a really weird request, but it's a topic that can be explored so much and I would like to hear your take on it. In the history of Broadway, you can look through the biggest musicals year by year and by listening to their sound hear the progression from classic Rodgers and Hammerstein to modern day genres (pop, rap, hip hop, etc.). A couple "popular" examples of this are Carousel (1943, very classical sound) - Hamilton (2015, incorporates rap and hip hop heavily). I would absolutely love it if you guys could have an episode about why you think that is and how that fits into the pop culture zeitgeist throughout the decades. ps I love your channel, and I think you guys are so smart and meticulous with your research. your preparedness makes your podcast enjoyable!! love you girlies!! Also, please feel free to reach out to me if you have any questions about the topic, I would love to answer them!!

[@sugarbenni]

i would love a video on celebrity perfumes and the marketing behind them haha

[@K-PINKENTERTAINMENT]

im loving these videos! keep it up!! i would love to see a video about the fall of a very popular artist or just the history behind a certain artist and how they came to be!

[@Starbuxlvr1313]

New subscriber! I absolutely love you guys! ❤

[@rileyklein4996]

a bridget mendler episode would be crazy 🫣🫣

[@kimberlybabin3712]

Just love you guys! You are a great team, and love the way you interact as you present informational and entertaining content!

[@getawaycare]

I definitely thought olivia was going to headline coachella this year too because there's a gap in april between her tour dates! my guess is they didn't want her as a headliner this year so she is waiting until she is a headliner to do coachella. she also has amazing visuals on her tour (including a moon that she flied over the crowd and sings her songs on) that definitely would translate well to the coachella stage. however, for this year's coachella, im most excited to see both sabrina carpenter and reneé rapp's set!

[@riddhijobanputra3764]

Coco’s nails in this video are just 🤌🏼🤌🏼🤌🏼🤌🏼🤌🏼

[@bbma951]

Guys, I’d loooove to see an episode about Johnny Orlando. I just watched him perform in Europe, and apart from being an amazing performer his story and how how long he’s been doing this is pretty mind blowing!

[@vanlearrose]

Haven’t forgot about y’all. Can’t wait to see you there and make sure you have the worst possible time. 😌

[@User-6661-o9y]

I rarely comment but i have to say i really agree with your comments about BTS as headliners breaking the internet. I think if they go to coachella, they would easily beat beyonce’s record for most number of viewers on a livestreamed performance. When jhope, just a single member, headlined lollapalooza, the livestream had about 15 million viewers worldwide before it crashed from the traffic. I can’t wait!

[@radiojean]

I am an artist and one day I will make an impact on the music industry that I will be talked on in this channel

[@shayenkader]

hi, could you and nicky possibly make an episode about political popculture and how it influences politics? e.g. about taylor swifts carbon emissions and her responsibility for that as a celebrity // how trump will use her for his campagne// how selena gomez and other celebs reacted to the free palestine movement // how kanye west problematic behavior is relativized // political songs in generel / historic political popculture 🙏🏼

[@RGencher]

We also gotta talk about how immunocompromised people would be able to participate more with AI shows. We’re still deep into covid and shows like coachella are still huge spreader events. It would be a game changer in that way

[@peas1636]

I would love to see a video on the old “shipping” culture in fanbases

[@radiojean]

Love yall videos

[@BlueribbonsNBows]

I wish all the success to you guys! Your podcast is so easy to listen to and y’all work really well together! It’s one of my fav podcasts ❤ I’d love if y’all had momuncharted on here to talk about family bloggers. She has really exposed that industry and it needs to be talked about more. Also what’s appropriate to post of your kids. You won’t to post them but you don’t want to show too much. Show their face or keep it turned? What if you’ve already shown their face do you just stop? Anyways would love to hear talk about this. ❤ keep up the amazing work!

[@frolicsomefairy]

Please do Madison Beer! I love herrr and so happy to see how far she's come

[@kristin2273]

You guys are killin’ it!!

[@declanfoleyy]

i’d love a video on Madison Beer! one that doesn’t concentrate/ focus on ‘plastic surgery’ or her ‘scandals’!! one about her underaged music, things you two would suggest her/ her team should do to make her more popular etc!🩵

[@lizzielopez5619]

Agreed! Especially cause she wrote a memoir too

[@fostersarah22]

Woodstock was in Bethel NY

[@TigrisAquino]

Yup!!

[@TigrisAquino]

I’m glad someone else caught this

[@J98B]

A Lana Del Rey Effect video is gonna be impeccable, I can’t wait

[@radiojean]

Mm I see what yall said about society moving away from live events but I feel that live events will definitely still be a thing in the future because we want to feel the presence of our favorite artist that has got us through so much or an artist that shifted my life in some way, and I don’t feel that virtual concerts are tangible enough

[@jennifercotrona2026]

17:05 literally the plot of pixel perfect (2004)

[@Neighbourhoodgoth]

Did Nicki just named drop that Coco’s real name is Colleen?

[@ashley.6.6.6]

Lol this reminded me that The Chainsmokers were the homecoming concert at my college the year before I started going there. And then T-Pain was the concert after I dropped out and moved far away. 😭

[@jmouay]

i’m watching at 6am so i’m like half awake but hey girlie i love that our nails are the same colour rn xoxo

[@aitanalover]

Imagine the one direction reunión at coachella! That would be insaneeee

[@thedivineline8277]

You guys should do a Comments Cast or “Share your comments” ep where you guys cover briefly on topic suggested from us. Also I need Coachella this year to sponsor Vanessa Hutchins returning, I need her to do a onstage speech, and I need her to Collab with some DJ remixing her infamous “it’s inevitable” into a dance mix in the poorest taste.

[@RiverLP]

I think it would be interesting if you guys did a tiktok influencer to music artist pipeline video because its something ive been seeing a lot lately! (addison rae, nessa barret etc.)

[@christabelstewart]

coco that is your COLOR

[@sarahforsythe3725]

The Keke Palmer Effect please:)

[@bbma951]

Coco channelling Lady Gaga energy is top tier 😆👏

[@elf._.777]

The Blackpink effect plsss 💗🖤

[@fifteendozenalleyroses]

I swear Miku/Vocaloids is gonna be performing there soon😞

[@pooooooja6]

wasn’t woodstock in NY , not san francisco

[@TigrisAquino]

Yes. Was looking for this comment. No sf it was near NY

[@billyrainbow]

U gotta respect her confidence while being so wrong thinking Madonna debuted in the mid 2000s aha🫣

[@Yemmers21]

I would absolutely LOSE MY SHIT if BTS or 1D would headline. I’ve never been to Coachella but I know I’d buy those tickets in a HEARTBEAT

[@big.lennaaa]

Lil Wayne coachella would be amazing!

[@adrianaclarke7298]

you should do a "The Taylor Swift Effect" video

[@emilyshearer8144]

this is my college marketing class

[@tamilee9462]

Madonna was debuted om the mtv awards in 1984 and was aleady a big deal already by 2006. maybe you mean she was reintroduced into a new audience in 2006??

[@aitanalover]

Miley should be a headliner

[@monnn_]

stoppp one direction at coachella would be everything

[@lucasplayground764]

6:35

[@PatriciaLievanos-v2b]

I NEED Justin Bieber to headline in 2025

[@nataliesakjiraphong8762]

I want a BTS episode please

[@apaininyourcass]

I really, really hope you’re wrong about live music events going virtual… There’s something about being physically together with strangers who like what you like and your enjoying it together… to go virtual feels like destroying something sacred. What is live music if not being a part of the atmosphere and energy? But who knows - maybe this is a hot take.

[@PaulaRuizGuillen]

isnt Hatsune Miku in this year's lineup?

[@vanlearrose]

SEE U IN THE DESERT 😉

[@augusto__]

damn, ticketmaster beign trash cross century

[@keondraalfred1328]

❤❤❤